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What is the Future of Anti-Aging?

Millions and Millions of Pounds, Dollars, Euros, Yen, Swiss Franc and any other currencies you care to think of, are spend each year on anti-aging (or anti-ageing) products.

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From Anti-ageing creams, Anti-aging Essential Oils, Anti-aging Face Creams, we use them daily at home or when we travel, for the lucky few who can afford it there are Anti-Ageing Clinics.

Organic Wash & Lotions Image On Beach Yanny or Laurel Moment

Today we saw an article that posed the questions:

  • What is the future of anti-aging?
  • How do men and women really feel about natural and organic beauty ?
  • Who are the ‘Well-Aging generation’?????

‘Well-Aging’ a new term that you may see cropping up, along with terms such as post-aging. It makes you wonder what do they really mean by these terms?

Sculpture Thinker Museum Famous Rodin The Thinker

In 2017, a paper was published by researchers called “The skin Aging Exposome”. The term “exposome” describes the totality of exposures to which an individual is subjected to from cradle to grave, or, to put it in a much nicer way: ‘Our Life’s Journey’.

Life's Journey

The review was carried out by a collaboration of European scientists, that specialise in either environmental medicine or skin biology.

It set out to discover which factors impact the visible, if not chronological perception of age. It included external and internal factors, and the human body’s response to these factors. These factors include air pollution, lifestyle factors such as smoking, alcohol consumption and nutrition. Exposure to UV and IR, stress and sleep deprivation, the use of cosmetics and other variables.

Multi Sensorial Sleep Open Air Bed

By including such an all encompassing and wide variety of factors, the findings point to more subtle shades of meaning or expressions on what contributes to age perception. As the scientific focus around ageing has broadened, consumer perceptions of what it means to ‘Age’ has also shifted significantly.

Sleeping Woman Bed Pijama Linen

We here at PAIRFUM London have noticed that the expectations related to chronological ageing are slowly giving way to a more holistic, lifestyle-focused consumer mindset. We are what we eat, drink, exercise, sleep, relax, think and most importantly of all ‘Feel’.

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It is the reason that we created the PAIRFUM Organic Skin Care range, that includes our Anti-Aging Prebiotic & Organic Creams.

neo craft soap bubble light natural oil hand body wash

London Design Week: IRIS – The Soap Bubble Lights

Highlights

The London Design Week this year ran during 19 – 27 September,  and here are a few of our highlights from a perfumery perspective.

Eau De Lumiere

We previously mentioned ‘eau de lumiere’ being a highlight for us: lights inspired by perfume

click to read “Eau de Lumiere – a ‘light’ Home Fragrance”

IRIS – The Soap Bubble Lights

We then spotted the “Iris” pendent lamps by Sebastian Scherer of Neo/Craft: lights that are reminiscent of ‘soap bubbles’. The inspiration for Iris were bubbles blown by children. It comes as no surprise then that they seem to have a magnetic draw for visitors, wanting to touch and explore their semi-translucent form.

The soap bubble lights take the form of a permanent bubble:  perfectly spherical, smooth and beautifully iridescence like oil. The iridescence is achieved through a new coating on the glass being used by the designers.

neo craft soap bubble light natural perfume oil hand body wash

Glass Bubbles

‘Glass Bubble’ seemed to be a recurring theme during the London Design week: the ‘curiosity cloud’ installation and Lee Broom’s ‘Podium’ vases.

Curiosity Cloud

click to see “Curiosity Cloud”

London Design Week Curiosity Cloud

Lee Broom

Lee Broom turns ‘Florist’ for the launch of Podium, a collection of vases.

click to see Lee Broom’s “Podium Vase Collection”

click to see Lee Broom’s “Podium Globe”

London Design Week Lee Broom Podium

General Review

For a more general review, The Telegraph published an article summarising the highlights:

click to read “LDW – Highlights”

The official website for the “London Design Festival” also points towards the ‘installations’:

click to see the “Landmark Projects”

Organic Cream

Reserve Organic | Hand & Body Wash

PAIRFUM Reserve Organics – for soft & silky skin !

Healthy & eco-friendly care for your family. Use for skin in need of some pampering. Gentle cleansing followed by a luxurious moisture boost and you will envelope yourself with the beautiful scent from essential oils.

PAIRFUM Reserve Organics = ‘eco-chique’, organic goodness that is easy to enjoy.

We care about the people you give these treats to, they will know you care about them and their world too:

  • hand & body wash
  • contents: 250ml
  • 80% of ingredients are certified organic and the remining 20% are natural
  • beautifully scented with natural & organic essential fragrance oils
  • handmade & gift wrapped by artisans in the United Kingdom
Organic Cream

Reserve Organic | Hand & Body Lotion

PAIRFUM Reserve Organics – for soft & silky skin !

Healthy & eco-friendly care for your family. Use for skin in need of some pampering. Gentle cleansing followed by a luxurious moisture boost and you will envelope yourself with the beautiful scent from essential oils.

PAIRFUM Reserve Organics = ‘eco-chique’, organic goodness that is easy to enjoy.

We care about the people you give these treats to, they will know you care about them and their world too:

  • hand & body lotion
  • contents: 250ml
  • 80% of ingredients are certified organic and the remining 20% are natural
  • beautifully scented with natural & organic essential fragrance oils
  • handmade & giftwrapped by artisans in the United Kingdom
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