It is sad to read that shopping for perfume can become so stressful, as it is described in this article.
The Sweet Smell of Success:
Here at PAIRFUM, we believe that shopping for fragrance, or even just the simple act of browsing and ‘nosing’ around, should be relaxed, enjoyable and actually innocently playful.
Our noses will not come to experience the full extend of enjoyment a perfume can induce, if our senses are in full stress alert mode.
07/04/2019
We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance. If you are one of
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24/03/2019
One of the biggest challenges in perfumery is the continuous question of “How Do You Describe Perfume”. Our noses can distinguish 1 Trillon different smells but we struggle to articulate
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20/03/2019
So on this the 3rd day of ‘National Fragrance Week’ we decided to combine it with ‘International Day of Happiness’ which is today the 20th of March It made perfect
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19/03/2019
We are frequently being asked: “How do you smell perfume?” Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and
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18/03/2019
Today is the start of National Fragrance Week.. A whole week to celebrate everything Fragrant.. This week The Fragrance Foundation have a host of events that are on offer..
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17/03/2019
A very Happy St. Patrick’s Day to everyone, wherever you may be in the World, from Pairfum London! Enjoy this wonderful day of Green Celebration. The ‘Green’ Note in Perfumery
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