Perfume can attract the opposite sex !

Here are the links to two very interesting articles, one in The Telegraph  and in Science Daily, about the perfume ingredient 'hedione' and the 'pheromone effect' it can trigger:

For the first time, researchers have found that a perfumery ingredient, 'Hedione', can trigger ‘sex-specific activation patterns’ in the nasal tissue directly linked to the brain of humans. It activates the pheromone receptor VN1R.

“These results constitute compelling evidence that a pheromone effect different from normal olfactory perception indeed exists in humans,” states Prof Hanns Hatt from the Ruhr-Universität Bochum in Germany.

This research was first published in the journal NeuroImage.

Below are images of some perfumes that use 'hedione' in significant quantities:

'SPA' by PAIRFUM with 'hedione'

You can bring the attractive effects of 'hedione' into your home with the fragrance 'spa' from the PAIRFUM Collection, which contains significant quantities of 'hedione'.

'SPA' is available in the following luxury scented candles and natural reed diffusers:

  • Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic, large and tin)
  • Flower Wax Candle
  • Message Candle
Pairfum.Flacon.room perfume.SPA  scaled

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Our Most Recent Posts

Featured Image Key:url

Cassis Fragrance: A Deep, Dark and Fruity Scent

12/11/2025

Cassis fragrance (cassis is affectionately known as blackcurrant) sits among perfumery’s most captivating treasures. It is a natural study in contrasts: fruity yet green, luxurious yet fresh. In fragrances, the

Read More
Featured Image Key:url

How long do diffusers last?

11/11/2025

How long do diffusers last? Diffuser lifespans and longevity vary significantly by type, with reed diffusers lasting anywhere from a few weeks to several months and water-based diffusers typically lasting

Read More
Featured Image Key:url

Why Is The Rose Oud Perfume Accord So Famous?

10/11/2025

The Rose Oud Perfume accord is a classic signature scent, renowned for its luxurious, warm, and complex blend of deep, woody oud with sweet, floral Bulgarian or Turkish rose. This

Read More
Featured Image Key:url

Aniseed in Perfumes: Spicy and Aromatic

07/11/2025

Aniseed is the seed of the anise plant (Pimpinella anisum), a flowering herb originally from the Mediterranean region and parts of Southwest Asia. It has a naturally sweet, liquorice-like taste

Read More
Featured Image Key:url

A Guide to Men’s Fragrances: Choose Your Scent with Confidence

06/11/2025

For the modern man, men’s fragrances are more than just an accessory, they’re an extension of identity. The right perfume becomes a signature scent, enhancing mood, style and confidence. Whether

Read More
Featured Image Key:url

Liquorice: The Sweet Root That Captivates the Senses

04/11/2025

This is the unmistakable scent of liquorice. Imagine walking through a garden filled with blossoms and herbs, and catching on the breeze a fragrance that is unexpectedly warm and sweet

Read More
Previous Next
    0
    Your Cart
    Your cart is emptyReturn to Shop