Perfume can attract the opposite sex !

Here are the links to two very interesting articles, one in The Telegraph  and in Science Daily, about the perfume ingredient 'hedione' and the 'pheromone effect' it can trigger:

For the first time, researchers have found that a perfumery ingredient, 'Hedione', can trigger ‘sex-specific activation patterns’ in the nasal tissue directly linked to the brain of humans. It activates the pheromone receptor VN1R.

“These results constitute compelling evidence that a pheromone effect different from normal olfactory perception indeed exists in humans,” states Prof Hanns Hatt from the Ruhr-Universität Bochum in Germany.

This research was first published in the journal NeuroImage.

Below are images of some perfumes that use 'hedione' in significant quantities:

'SPA' by PAIRFUM with 'hedione'

You can bring the attractive effects of 'hedione' into your home with the fragrance 'spa' from the PAIRFUM Collection, which contains significant quantities of 'hedione'.

'SPA' is available in the following luxury scented candles and natural reed diffusers:

  • Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic, large and tin)
  • Flower Wax Candle
  • Message Candle
Pairfum.Flacon.room perfume.SPA  scaled

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Our Most Recent Posts

Featured Image Key:url

Date Perfume Notes: Syrupy Richness and Desert Luxury

24/04/2026

Date perfume notes offer a rich, sweet, and comforting gourmand scent, featuring deep caramel, molasses, and subtle honeyed undertones. Used mainly as a base or heart note, this rare ingredient

Read More
Featured Image Key:url

Rich Wood Fragrances: Opulent Depths and Lasting Trails

22/04/2026

Rich wood in perfume offers warmth that feels grounding and elegant all at once. Their woody ingredients have a way of creating depth that lingers without being loud. They are

Read More
Featured Image Key:url

Spicy Perfume: Fragrances That Turn Up The Heat

19/04/2026

Spicy perfume truly comes into its own now that April has arrived and the lingering winter chill finally begins to lift. We want something that offers warmth on those biting-cool

Read More
Featured Image Key:url

Smoky Perfumes: Ember-Warmed Scents with Noir Allure

14/04/2026

There is something about smoky perfume that is hard to pin down. Not dramatic, not fleeting either. They tend to sit somewhere in between, quietly present. On cooler spring days,

Read More
Featured Image Key:url

Beyond Cupcakes: The Sophisticated Side of Vanilla Perfume

08/04/2026

When most people think of vanilla perfume, they picture something sugary and soft, maybe even a bit childlike. Cupcakes, milkshakes and sweet sprays from teen years come to mind. But

Read More
Featured Image Key:url

Pear Leaf in Fragrance: Crisp Green Fruity Nuance

05/04/2026

Pear leaf brings a fresh and fruity quality that is gentle but bright. It smells like a soft spring morning, somewhere between the sweetness of the pear fruit and the

Read More
Previous Next
    0
    Your Cart
    Your cart is emptyReturn to Shop