Pairfum London

Has a Blooming Flower Crown gone to Beyoncé and Rihanna Heads?

09/08/2018 by Josephine McCarthy

Are Flower Crowns the accessory of the summer, Has a Blooming Flower Crown gone to Beyoncé and Rihanna Heads?

The answer is a resounding “YES”!When the Queens of Music, Fashion and Style don Blooming headpieces wearing them on the covers of September US and UK Vogues , it is only a matter of time before you see them gracing the heads of Beautiful Brides, and in vogue festival goers.Makeup Artists and Makeup Lovers in general, were blown away by the ‘Look’ created for Rihanna by visionary makeup artist Isamaya Ffrench.A number of artists were even inspired to recreate Rihanna’s look, such as Alissa Ashley and Ariel Thomas from Atlanta,also known as Jay Thomas on Twitter and Instagram.The reason the beauty world is still catching it’s breath, is from the sight of Rihanna and her pencil-thin eyebrows!!

Now before you do anything drastic to your eyebrows……. Rihanna’s look is created using an industry secret …. so she can go back to her normal look at any time she wants….. so sigh of relief all round.

Now as beautiful as the Vogue images are, and as wonderful as the recreations were ( works of art really).

Here at PAIRFUM London what captured our imaginations were the Blooming Headpieces…..The Headpieces worn by Beyoncé’s , was created using fresh flowers by Athena Duncan of Rebel Rebel florists…

The one question we wanted to ask was ! did the Blooming Headpieces smell Wonderful?

If you were recreating one of these beautiful creations for your special day or for a special occasion, then would you not want it to blend perfectly with your outfit?We know from years of experience that choosing the Perfect Perfume, for that special occasion is one of the top priorities when planning what to wear..

So if you do plan to wear a Flower Crown or like Beyoncé and Rihanna let a Blooming headpiece go to your head….Then you should insure that the Perfume of the Bouquet or Flowers chosen to make the Headpiece, blends seamlessly with your favourite or chosen perfume of the day…..

Nothing would be worse than having a cacophony of fragrances that may overwhelm you or do not match…

So when choosing the flowers be sure to choose fragrance family’s that compliment each other..One simple rule of thumb is to match the colour of the flower with the colour of your Perfume, for example a ‘White Flower with a White Flower Perfume’, a ‘Red Flower with a Red Flower’ and so on ….If you do choose to have a multi coloured Headpiece then don’t panic, as most shop bought fresh flowers nowadays have no perfume or a very faint aroma.

So this will allow you to choose your favourite fragrance, without having to worry

Whether you choose to let a Blooming Flower Crown go to your head or not….

Everyone here at PAIRFUM London wishes you a ‘Scent-Sational’ time xx

Should How We Wear Perfume change during a Heatwave?

01/08/2018 by Josephine McCarthy

It may seem like a funny question to ask, but should how we wear Perfume change during a heatwave?

However there are very good reasons to change what you wear during hot weather, for example our skin temperature is naturally higher when we are out in the Sun, and Perfume on your skin will evaporate faster and can appear stronger.

The temperature of your skin and of the air, affects the way molecules evaporate and consequently the way perfume smells.

So – Should How We Wear Perfume change during a Heatwave?

Most people would say that there are no hard and fast rules for summer perfume.

It will really depend on everything from your location, your personal taste, to your culture.

The following are a few top tips from Huib Maat of PAIRFUM London:

Always remember the “Less is More” rule when it comes to ‘Perfume & Hot Weather’.

When deciding which Perfume to choose – one insiders secret – and don’t tell your partners I told you..

Don’t forget to check the Men’s section of the Perfumery counter, or maybe just borrow some from someone! – you may happen to know…..

WHY, I hear you ask?

Well – Citrus, fresh Green or Aquatic notes are perfect in the heat, and most classical or modern male colognes contain these…

Try it! you may be very surprised how much you love them – on you.. and (your partner may also be very surprised when his goes missing!!)

We have been conditioned over the years to associate certain perfumes or notes, with certain meteorological conditions.

Fresh, light, cool fragrances are synonymous with warm weather, and the heavier, sultry, warmer notes with colder days.

However- never be afraid to experiment – just as with the idea of using a Men’s cologne..

Wearing a perfume or fragrance that contains notes such as incense, woods or spices, can be perfect Summer fare.

Just remember the most important tip of all – is to relax and have fun with your summer perfume.

What Your Perfume Says about You

23/02/202427/07/2018 by Josephine McCarthy

What Your Perfume Says about You – you may be surprised… but it speaks volumes and is very telling!

Like your clothes, your favourite tipple, the music you listen to or the books you read, your choice of fragrance says a lot about the type of person you are.

It’s almost impossible to pick a fragrance without it being a reflection of your life experience, or one that does not contain certain aspects of your personality.

You may have heard the phrase “you are what you eat”, well we here at PAIRFUM London believe that “You are what you wear” – in regards to Perfume that is…It is also the reason why !!

Before PAIRFUM London creates a ‘Perfume’, our Perfumer always has in mind a profile of the type of person, he is creating the fragrance for. It is like a vocation or some may even say a religious calling, to match the fragrance notes to the personality or spirit of the wearer.

When deciding on which Perfume to ‘Wear’ or ‘Buy’, your decision may not be as random or simple as you think….

Numerous studies, and countless hours over the the last 30 years have been spent on researching the effects of the sense of smell and taste on human emotion, mood, behaviour, and related disease.

From researchers conducting personality tests on subjects, and then comparing them with the results of tests carried out on participants who took part in a study of ‘fragrance and flavor preferences’. With one researcher describing the tests as a ‘Rorschach’ test but using odour.

How? you may ask could a ‘Personality’ test and your ‘Fragrance’ preferences be related?

Research into why we chose one particular aroma over another, has fascinated scientists and researchers for decades.

It stands to reason that we will obviously have a better understanding of someone, if you know their likes and dislikes. If this is the case, then it must also stand to reason why, ‘Understanding’ ourselves and our ‘Personalities’ would help us make more informed decisions.

This relates to every aspect of our lives, relationships, decision making, work, rest and play…

If you are looking for that ‘Someone Special’, and have ventured out on that first date….

You meet ‘Ms or Mr. Possibly Perfect’ for the first time and smell their ‘perfume or cologne’, and instantly even if you are not always aware of it.. you know much more about their personality than you think…..

DO YOU KNOW YOUR PERSONALITY TYPE?

IF NOT – WOULD YOU LIKE TO KNOW WHAT IT IS?

The following is the ‘Myers-Briggs’ personality chart:

Which one are you? are you a………..

ESTJ: A true leader, they recognises the strength of the individual, as well as that of the group.

ISTJ: A hard worker very reliable and dependable, a true Friend.

ESFJ: A person who enjoy helping others, are the perfect role model.

ISFJ: Have the ability to connect with others on an intimate level, is supportive and one of the worlds peacemakers.

ESTP: Are full of passion and energy, have rational if sometimes distracted mind, wonderful at Inspiring others, are natural group leaders.

ISTP: Are known for their creativity, sense of humour, hands-on approach and their strong sense of direct fairness

ISFP: Live a life full of colour and are inspired by connections with people and ideas, sensitive to others feelings and appreciate harmony

ESFP: Lives in the moment and excitement of life, are generous, encouraging and has irresistible style.

INFJ: Decisive, full of creativity, imagination and conviction.

ENTP: Loves to play ‘Devil’s advocate’, are honest, independent and love to brainstorm ideas and think big.

ENTJ: Are natural-born leaders, with a personality type that embodies the gifts of charisma and confidence.

INFP: The worlds true idealists, who will always look for the good in even the worst of people and events.

ENFJ: Born leaders, that are full of passion and charisma and are naturally confident.

ENFP: Is a true free spirit, enjoying social and emotional connections, they are also charming, independent, energetic and compassionate.

INTP: Inventiveness, creativity with a unique perspective and vigorous intellect.

INTJ: A natural thirst for knowledge, are starry-eyed idealists that think nothing is impossible, look at life like a a giant chess board.

Understanding a personality type, our own, that of someone we love or someone we have just met. Could help us navigate more easily the day to day interaction in our work and social life.