To the Twitter Hero @JohnLewis

Heroes like John Lewis (@JohnLewis), it would appear, come in all shapes and sizes, and crop up in the most unexpected places, …

PAIRFUM Santa Claus Christmas Blog Reading Luxury Scented Candles Natural Reed Diffuser

Mr John Lewis a Virginia based lecturer, has become Twitter UK’s main star in their Christmas advert, …

PAIRFUM London Shopping Christams Gifts luxury scented candle reed diffuser

That’s correct – this Gentleman who describes himself as a “Computer science educator, father of four, social liberal, atheist, and not a retail store“, …

PAIRFUM London's Shop

That a lovely Gentleman – who describes himself as an atheist and not a retail store, should find himself very much wrapped up in the Christmas season, it has just got to make you smile, …

Smile Happy Health Everyone Girl

You will have to excuse us @JohnLewis, when we have to quote the English Poet William Cowper “God Moves in Mysterious Ways”

PAIRFUM Christmas 3 Wise Men Bearing Gifts Perfumed Candles Reed Diffuser

Every year Mr Lewis who has a Twitter following of 45k+ followers, receives thousands of tweets about the John Lewis Christmas advert, which he takes the time to reply to with wit & charm.

PAIRFUM Santa Claus Christmas Blog Reading Luxury Scented Candles Natural Reed Diffuser

Mr Lewis, who has owned the Twitter handle @JohnLewis since 2007, has this year been thanked by Twitter by making him the star of the show.

So, … from everyone here at PAIRFUM London “Happy Christmas Mr Lewis” –  #NotARetailStore

Christmas Coming Pairfum London Fragrance @JohnLewis

Christmas Coming Pairfum Fragrance Wreath Berry Spruce @JohnLewis

Christmas Coming Pairfum Fragrance Wreath Pine @JohnLewis

Products We Believe You Will Love

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Post


Let's Socialise

Our Most Recent Posts

Featured Image Key:url

Blackberry Perfume: Dark Bramble Sweetness

08/05/2026

Blackberry perfume is dark, juicy, and just a little wild. When used in fragrance, blackberry offers richness, playfulness, and the raw bramble edge that makes this fruit stand apart from

Read More
Featured Image Key:url

Heliotrope Fragrance: Almond-Powder Softness

05/05/2026

Heliotrope is a sweet, powdery, floral scent recognised for its almond-like marzipan and soft vanilla aroma. Often described as creamy and comforting, heliotrope can remind people of cherry pie or

Read More
Featured Image Key:url

Cypress Tree Fragrances: Evergreen Clarity and Poise

30/04/2026

The Cypress tree is a versatile, evergreen conifer belonging to the Cupressaceae family, recognised for its tall, narrow, columnar or conical forms. Ranging from around 1 to 50 metres in

Read More
Featured Image Key:url

Ozone Perfume Notes: Airy, Aquatic and Clean

26/04/2026

Ozone perfume is a modern fragrance category created to evoke the crisp, clean, and slightly electric scent of air after a thunderstorm, sea spray, or freshly laundered linen. These scents

Read More
Featured Image Key:url

Date Perfume Notes: Syrupy Richness and Desert Luxury

24/04/2026

Date perfume notes offer a rich, sweet, and comforting gourmand scent, featuring deep caramel, molasses, and subtle honeyed undertones. Used mainly as a base or heart note, this rare ingredient

Read More
Featured Image Key:url

Rich Wood Fragrances: Opulent Depths and Lasting Trails

22/04/2026

Rich wood in perfume offers warmth that feels grounding and elegant all at once. Their woody ingredients have a way of creating depth that lingers without being loud. They are

Read More
Previous Next
    0
    Your Cart
    Your cart is emptyReturn to Shop