The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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Robot Flowers?
Here at Pairfum London we don’t like the idea of ‘Robot Flowers’, as it feels ‘unnatural’ and we would expect them to lack ‘fragrance’. And yet, we were intrigued by “Studio Drift’s” installation of a ‘hanging bouquet’ of robotic flowers that bloom, as you approach them.…
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Which Fragrances Make Your Heart Sing
If you were asked Which Fragrances Make Your Heart Sing, what would the answer be? Would your answer be a single note, or your favourite Perfume? Would it relate to a Memory of a special Moment in Time? When we meet customers and ask them…
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SPA Break Where Would You Go
If you could choose a SPA Break where would you go? Would it be to a cutting edge spa in an ultra stylish hotel, or a quite getaway surrounded by spectacular natural landscape. Whether you opt for a day or weekend spa, or for the…
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HALLOWEEN ARE YOU READY
Yes, it’s that time of year again and ‘Love’ it or ‘Loathe’ it, (we are firmly in the ‘LOVE’ it camp) it’s HALLOWEEN ARE YOU READY This is a festival I grew up celebrating every year, known as ‘Samhain’ the Celtic New Year, marking the end of…
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Afternoon Tea For Your Home?
Fragrance Makeover For Autumn? How about the feeling of a cosy, lazy autumnal day in front of a fire? With time to spare, a good book to read and the table set for… ‘Afternoon Tea’ – for You and Your Home? Bergamot &…
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Glass Treehouse Above Micro Forest
What is your dream house? Our in-house perfume dreams of a home made of transparent glass to immerse himself in nature. With this in mind, architect Gerardo Broissin struck a cord here in the office with his transparent treehouse, titled ‘Chantli Kuaulakoyokan’ (which means ‘house…
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Cognac & Vanilla by Pairfum London
The fragrance of rich Cognac aged in Oak with the warmth of Bourbon Vanilla pods for your home! It is hard to imagine anybody doesn’t like the scent of Cognac. Distilled from grapes, Cognac is widely recognised as one of the finest spirits. From the…
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Time for a Fragrance Make Over?
Suddenly the days are getting shorter, the weather is getting colder, and we are spending more time indoors. It’s time to start your Fragrance Make Over, that is in line with the season. Check out our Autumn Fragrances that will infuse your home with ‘warming’ perfumes,…
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Signature Perfume?
A woman’s perfume tells more about her than her handwriting. (Christian Dior) Does your Home have a Signature Perfume? For inspiration, visit our Perfume Collection. This iconic image shows the ‘New Look’ design by Christian Dior. You can read more about ‘New Look’ here. Dior…
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What is the Future of Anti-Aging?
Millions and Millions of Pounds, Dollars, Euros, Yen, Swiss Franc and any other currencies you care to think of, are spend each year on anti-aging (or anti-ageing) products. From Anti-ageing creams, Anti-aging Essential Oils, Anti-aging Face Creams, we use them daily at home or when we travel, for…
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Video Post – London’s Artisan Perfumers
Why do most fragrances smell so similar? It is easier to copy than to be original. We are London’s Artisan Perfumers. Always Original. xx
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Best Top 10 Men’s Colognes
When deciding to write a post on the best men’s colognes, it is normally the – Best Top 10 Men’s Colognes for 2018, or Top 10 Men’s Colognes. Why Top Ten, why not the Top Twenty or the Top Thirty Five for that matter? Why…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
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Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
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