The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Video Post – Happy New Year 2020
01/01/2020
We wish all of Customers, Friends & Partners a very Healthy & Happy New Year 2020. Enjoy this wonderful new year to its fullest. Pairfum London
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Video Post – Merry Christmas 2019
26/12/2019
Wishing All of our Customers, Friends and Partners a Merry Christmas 2019.
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Christmas Has Arrived On The Advent Calendar
24/12/2019
Today the last door of the Christmas / Advent Calendar was opened. Kids will leave you in no doubt: Christmas Has Arrived! Is everybody familiar with the Christmas or Advent Calendar? No, then read on to find out more. The Advent Calendar The Advent Calendar is a Germany tradition, first used by the Lutherans /
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Sunday was the 3rd of Advent
16/12/2019
This past Sunday was the 3rd of Advent, Gaudete Sunday, also called ‘Rose Sunday’. “Why Rose Sunday?” you may ask, … read on to find out. Each Sunday during the Advent highlights one of the 4 virtues of Jesus Christ: Hope – 1st of Advent Love – 2nd of Advent Joy – 3rd of Advent
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“Love” is the Meaning of the 2nd of Advent
10/12/2019
Last Sunday was the 2nd of Advent 2019! The Advent calendar are 4 candles on an evergreen wreath in a circle, symbolising God’s eternity. The custom of the Advent calendear as a wreath began around the time of the Martin Luther, the protestant reformer. Each Sunday during the Advent highlights one of the 4 virtuse
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Advent Has Started!
02/12/2019
Advent 2019 This Advent began on Sunday the 1st of December and will end on Monday the 24th of December. In many Christian Churches, Advent is a time of expectant waiting, a preparation for the celebration of Christmas, the birth of Jesus Christ. The word ‘advent’ derives from a Latin word meaning “coming”. Advent is
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Yoga Benefits: Top 5 Reasons That Will Convince You To Start Today!
29/10/2019
Introduction: Have you every thought about Yoga and not dared to try it because of some preconceived ideas or fear of ridicule, maybe you have just wondered how can Yoga help me or what are the “Yoga Benefits”? In this article, we present the Top 5 x reasons for practicing Yoga, in the hope they
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Your Advice on Eau de Parfum?
09/09/2019
We would love your advice: What is your single biggest frustration with Eau de Parfum? click here to answer We are asking to find out more about your experience with trying, buying and wearing Eau de Parfum, so that we can better serve and help you. What is it that really frustrates you the most?
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Has The Seaside Lost Its Smell?
Could Sex On The Beach Be The Reason?
21/08/2019
Then I noticed that the Seaside had ‘Lost its Smell’, and as a Perfumer for me the World revolves around smell, and if an aroma as distinctive as the Sea is not discernible – then something is seriously amiss?
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Empowered Women on WomenWednesday
26/06/2019
In the words of Coco Chanel:⠀“Beauty begins the moment you decide to be yourself”
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Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums
05/06/2019
If Someone offered you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, what would you say? Well, … to start the Launch of our New Collection this is what we are going to Offer to the first 100 Perfume Lovers that say “YES”. Simply click on the link HERE for further details.
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Let’s Talk Perfume! Would You Like to Know How?
03/06/2019
Following numerous emails that we have received, all enquiring if we give or hold talks on Perfumery, we have decided to run a series of Let’s Talk Perfume events. The format for these events was something that we have discussed at great length, as our aim is to allow as many people as possible to
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
