The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Fougere Perfume – History, Evolution & Meaning
08/07/2020
We have just published a new article about the olfactive family Fougere: https://www.pairfum.com/about-fougere-the-evolution-meaning-of-fougere-in-perfumery/ Fougere is a very popular category of perfumes for men but not one that is widely known, apart from perfumery experts. This is, however, a wonderful read for everybody that loves Perfumery. Enjoy.
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Perfumery House Of The Year 2020
17/06/2020
We are delighted to have been awarded the title of “Perfumery House of the Year 2020” by the judges of the magazine “SME News” that publish the UK Enterprise Awards.
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Perfume Trends: Perfume’s Return To Power In A Post-Lockdown World
05/06/2020
As we remain confined to our homes for weeks on end, we are beginning to yearn for the natural freedom to go outside and to make an appearance in society. On those rare occasions that we do venture outside many of us will have our faces covered. How will this new world affect perfume trends?
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Best Boutique Artisan Perfume
01/06/2020
We are delighted that the readers of Lux Life Magazine have awarded us the prize of: Best Boutique Artisan Perfume Brand – UK You can read the full press release here. You can view all of our Niche Perfumes here:
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Walking While Under The Influence Of Azalea And Rhododendron
25/05/2020
Have you ever gone for a walk and come to the realisation that you are walking while under the influence? That is what we experienced yesterday while walking in Great Windsor Park through the beautiful blooms of Azalea and Rhododendron. Just before you start tutting or shaking your head in disbelief I can assure you
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The Perfume of the Bluebell Wood
16/05/2020
We were truly enchanted when visiting a customer on the border of Hampshire and Wiltshire. They showed us their beautiful ‘Bluebell Wood’, just a small part of their magnificent garden. The Perfume of the Woodland Bluebell filled the air and was only matched in majesty by the Birdsong. Watch the video at the bottom of
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Be Safe!
25/03/2020
First, let us say that our hearts go out to all of you, your families and friends who have been affected by virus. To those who are sick, we send our thoughts, prayers and best wishes for a full and speedy recovery. In view of the uncertainty and upheaval we are facing due to the
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Magnificent Magnolias Blooming in Windsor Great Park!
21/03/2020
Magnificent Magnolias blooming in Great Windsor Park in Spring offer a spectacular sight. The Valley Gardens, together with The Savill Garden, provide a home to a National Collection of Magnolia trees. Here are some examples: On leaving the Savill building, visitors are welcomed to a fantastic show by a mature Magnolia loebneri ‘Merrill’, covered in ice-white
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Coronavirus Prevention: Top Tips to be more Effective!
05/03/2020
Is Alcohol effective against certain virus, i.e. is it suitable for Coronavirus Prevention ? While governments across the world and society in general are struggling to understand Covid-19 / Coronavirus, and how to limit its spread, sales of hand disinfectant gels have increased in the UK. Some supermarkets have already sold out or are running
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Do Daffodils have a Fragrance ?
15/02/2020
About Daffodils Daffodils are considered one of the heralds of spring. Their common name is Daffodil and their Latin, botanical name Narcissus. They are a bulb that is part of the amaryllis family, Amaryllidaceae. Planted between September and October the previous year, the bulb develops roots before the beautiful yellow and white flowers burst out the
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What is the Fragrance of Snowdrops?
31/01/2020
The Fragrance of Snowdrops A flower with a fresh, green floral perfume note. The fragrance of snowdrops is not particularly strong. In perfumery, the essence of Snowdrop adds a freshness and coolness to a fragrance accord or scent. Spring Is On Its Way! Snowdrops (Galanthus) are hailed as symbol of spring with their tiny white blossoms. Typically,
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Blooming Camellias in London
20/01/2020
Camellias are a very popular winter- and spring-flowering shrub, offering splashes of colour at a time when few flowers are in bloom. They were first found in Asia (east & south), and are revered from the Himalayas to Japan and over to Indonesia. There are some 100–250 recorded species. Linnaeus named the genus after the Czech Jesuit botanist George
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
