The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
New – Buying Guide for Sleep Sprays
15/03/2019
We are delighted to draw your attention to our new buying guide for Sleep Sprays.Click the link to read & enjoy a peaceful night’s sleep:https://www.pairfum.com/sleep-spray-buying-guide/ Drift off to sleep easily & beautifully. No more sleepless nights and ‘tossing & turning’ before you fall asleep.
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Women’s Day
08/03/2019
International Women’s Day was first organised by the Socialist Party of America in 1909. In 1910 it was proposed to celebrate it annually every year on the 8th of March. In some countries International Women’s Day is a public holiday, in others it is a day of protest, however for the most part it is
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Health Tips – How to Boost your Health, Mood and Memory with Perfume.
07/03/2019
One of our favourite ‘health tips’ is that you can boost your health, mood and memory through the use of perfume. Did you know that your sense of smell is the strongest of all the five senses as well as being the oldest ? Or, that 75% of all emotions generated every day are due
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2018 Photo of the Year in Fragrance
03/03/2019
The winning photographs of this year’s competition “Outdoor Photo of the Year 2018” have been revealed! You can review the winning images on this website: https://www.opoty.co.uk/ When admiring the winning or commended photographs, we noticed how some of them created ‘fragrant images’ for us here at Pairfum and we wanted to share some of these
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Anosmia
27/02/2019
Anosmia – what does it mean and why should we care? Well for those that have not heard of it before and would like to know! Anosmia is a complete loss of the ability to smell….. When taken in context in regards to your other senses, the loss of your sense of smell should be
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Karl Lagerfeld – His Top 10 Most Memorable Quotes
19/02/2019
Sadly today the World lost one of its ‘Great Masterpieces’, the Original, the Unique, the ever Changing Karl Lagerfeld. A fashion designer, a creative director, an artist, photographer, Cat lover and caricaturist. He has left behind a legacy and body of work, few will ever be able to emulate. We here at PAIRFUM London would
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Deep Sleep Spray
19/02/2019
Calming & Natural Pillow Spray Are you having a problem falling asleep or trying to get a good night’s sleep? Yes, … then using a Deep Sleep Spray can help you solve this problem. One of our most popular products, that customers come back for repeatedly, is our Natural Sleep Spray, that can be used
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Happy Valentine’s Day
14/02/2019
Today across the World we celebrate St Valentine’s Day which has become the day associated with LOVE and Lovers, so from everyone here at PAIRFUM London “Happy Valentine’s Day” History tell us that St Valentine was a Priest or Bishop who helped young people to get married against the strict instructions of the Roman Emperor
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Fresh Flowers – The New Bin Freshener
02/02/2019
Rarely is a public bin (or trash can) being admired nowadays but seeing beautiful floral bouquets decorating these trash cans, one cannot help but hope to see more this type of bin freshener. The designer Lewis Miller filled empty trash cans on the streets of New York with beautiful floral bouquets using the voluminous bins
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People Don’t Buy What They Need!
26/01/2019
We have heard it said that people don’t buy what they need!, they buy what they want…. Now this may be the case for some very rare and lucky individuals in the World… However for the rest of us mere mortals, there are certain things that we must take into consideration before buying what we
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Coco Chanel – The Reason Why We Love Niche Perfume
17/01/2019
Is Coco Chanel one of the reasons why we love Niche Perfume? If asking is the founder one of the most famous brands in the world, one of the reasons why we love Niche, Artisan, Boutique or Indie Perfume is not a contradiction in terms? Then I don’t know what is … By definition the words Niche,
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Pairfum London at the Springfair 2019
16/01/2019
The Springfair 2019 is the leading ‘business-2-business’ trade fair for retailers, both in the UK and Internationally. We would like to invite all of our retail customers to visit our stand during the upcoming Springfair in Birmingham (UK). We will be introducing our New Products & Fragrances for the Year 2019. The show runs from
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
