Every year, the perfume industry assembles to award the famous FIFI awards. The are like the “Oscars” but for fragrances. The first two countries have made their choices and you can read more about them here:
For us here at PAIRFUM, the stand-out fragrance in France was this year:
‘La Petite Robe Noire Couture’ (eau de parfum, Guerlain)
In the USA, our personal winner is this year: ‘Invictus’ PACO RABANNE (Puig)
What is your favourite fragrance of the year ?
04/06/2026
In bergamot perfume, bergamot is a vibrant, citrusy, and mildly spicy fragrance note that is extracted primarily from the green rind of the Citrus bergamia fruit, an inedible bitter orange
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02/06/2026
Synthetic perfume raw materials (or aroma molecules) are lab-created compounds used across modern perfumery. These materials either replicate natural scents (nature-identical) or introduce entirely new olfactory dimensions to a fragrance.
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30/05/2026
A Solar perfume is designed and crafted to evoke the feeling and warmth of sunshine, blending vibrant notes like orange blossom, ylang-ylang, tiare flower, amber, and salted vanilla. Rather than
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27/05/2026
A Green perfume is a crisp, vibrant fragrance inspired by fresh cut grass, crushed leaves, herbs, and lush foliage. It creates a natural, invigorating, and refreshing effect on the skin.
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25/05/2026
A “blue perfume” or fragrance refers to a broad genre of fresh, clean, and highly versatile scents. Traditionally geared toward men, these colognes typically feature crisp citrus top notes, aromatic
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20/05/2026
Fruity perfume doesn’t have to smell like a fruit salad. While it often brings to mind bright, juicy notes, there’s a grown-up side too. These perfumes can be soft and
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