Every year, the perfume industry assembles to award the famous FIFI awards. The are like the “Oscars” but for fragrances. The first two countries have made their choices and you can read more about them here:
For us here at PAIRFUM, the stand-out fragrance in France was this year:
‘La Petite Robe Noire Couture’ (eau de parfum, Guerlain)
In the USA, our personal winner is this year: ‘Invictus’ PACO RABANNE (Puig)
What is your favourite fragrance of the year ?
20/05/2026
Fruity perfume doesn’t have to smell like a fruit salad. While it often brings to mind bright, juicy notes, there’s a grown-up side too. These perfumes can be soft and
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14/05/2026
Milky perfume offers a comforting, creamy scent profile, often featuring lactonic notes such as steamed milk, almond, rice or coconut, blended with vanilla and musk to create a soft, skin-like
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12/05/2026
Soapy perfume is a clean, fresh, and sometimes lightly powdery fragrance that evokes the scent of fresh laundry, soft florals, or luxury bar soap, often featuring aldehydes, musk, and citrus
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08/05/2026
Blackberry perfume is dark, juicy, and just a little wild. When used in fragrance, blackberry offers richness, playfulness, and the raw bramble edge that makes this fruit stand apart from
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05/05/2026
Heliotrope is a sweet, powdery, floral scent recognised for its almond-like marzipan and soft vanilla aroma. Often described as creamy and comforting, heliotrope can remind people of cherry pie or
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30/04/2026
The Cypress tree is a versatile, evergreen conifer belonging to the Cupressaceae family, recognised for its tall, narrow, columnar or conical forms. Ranging from around 1 to 50 metres in
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