We would like to wish All of our customers, partners, friends and family a very Happy New Year.
May we all treasure the people and times that we have in our lives.
Wishing you the very best of Health, Happiness and Successes in the New Year.
A New Year, Well Composed
The year turns quietly, as years should do, With measured hope and plans half-drawn in ink. What once was bold learns patience; what was known Invites a second, closer look without a blink.
We thank you for the moments shared, For curiosity, discernment, time. For choosing beauty made with care, Not hurried, loud, or out of rhyme.
May this New Year bring clarity of thought, Good humour when things go astray, And pleasures found in details small— Those lasting far beyond the day.
We look ahead with steady hands, Ideas sharpened, standards high. If all goes well, we shall surprise you. If not, at least we did try.
The New Year, in Notes
The New Year opens like a scent, First impressions, bright and brief. A sparkle of intent on top, Before the deeper truths appear beneath.
Citrus resolves to woods and spice, Ambitions soften, find their place. What promised fireworks learns restraint, And elegance outlasts the race.
We favour blends that take their time, That do not shout to be admired. For character, like fragrance well made, Is built, revised, and then refined.
May this year wear well upon the skin, Balanced, thoughtful, quietly sure. If laughter rises now and then, Consider that an added note, intentional and pure.
We all know what a Perfumer is! But, what do we call somebody that is passionate and knowledgeable about Fragrance? Here at Pairfum London, we are asking: Should it be a Fraghead, CognoScenti, Fragrancista or Perfumista? Are they simply synonyms?
Have you ever met someone so enamoured with fragrance that their eyes light up at the mere mention of a new scent? A perfume lover called by many names, whether Fraghead or Perfumista, embodies a deep passion for the art of smell. Here at Pairfum London, we’re fascinated by these individuals who can detect the subtle notes of a fragrance and cherish every whiff of a carefully crafted scent. They’re the ones who can tell you the difference between a signature scent and a fleeting trend, often seeking out a beautiful fragrance that speaks to their soul. Their love for perfume oil and luxury perfume often leads them to explore iconic creations from houses like Yves Saint Laurent, where every bottle tells a story of elegance and allure. For these enthusiasts, a perfume bottle is more than just a container; it’s a treasure chest of emotions waiting to be unlocked with each spray on their skin. They revel in the smell of a perfect fragrance, hunting for that perfect scent or perfect perfume that feels like it was made just for them. Whether it’s a unique scent or their favourite fragrance, their journey is one of endless discovery, guided by an unshakeable connection to the world of fragrance.
Perhaps before even posing this question, we should start with the following background:
How do you describe a ‘Lover of Perfume’?
What sets them apart from the crowd?
How can you spot of this species?
In this blog post, we answer these, incl. “What is a CognoScente“? (remember the ‘e’ at the end instead of an ‘i’)
Enjoy!
CognoScenti?
What is a ‘CognoScenti‘? It sounds like ‘connoisseur’ and a term that morphs ‘scent’ with ‘connoisseur’, but the term ‘cognoscenti’ does actually exist.
The dictionary defines it as ‘persons who have superior knowledge and understanding of a particular field, especially in the fine arts, literature, and the world of fashion.
In the World of PAIRFUM, a ‘CognoScenti’ is a person who ‘Loves’ perfume. In other words, a connoisseur who can distinguish between a good and a bad fragrance. Somebody who would not be able to, or even wish to create a perfume themselves.
It is similar to the difference between a Gourmet and Chef:
Gourmet, an expert judge in matters of taste and fine dining, also sometimes described as an ‘Epicure’ a person who takes particular pleasure in fine food and drink.
Chef, a trained professional cook, proficient in all aspects of food preparation. They may focus on a particular cuisine. The term is derived from ‘chef de cuisine’.
So, what do we call somebody that appreciates ‘Fine Perfumes’, regardless of whether it is an Eau de Parfum, a Fragranced Candle or a Body Lotion? You may wonder why we include Home Fragrances and Skin Care products in this question but ask yourself the following:
Have you brought a ‘Perfumed Candle’ or a fragranced gift to a house warming party as an alternative to a bottle of wine?
Have you ever presented a set of beautiful toiletries, as a Gift?
Fragrancista or Perfumista?
Making a Fragrant Gift has been part of civilisation for thousands of years, perfumes and fragrances can be traced to multiple ancient cultures, Egyptians associated their perfumes with the gods, fragrances were also highly prized by ancient Iranians and Chinese cultures.
Here is an example:
In the bible, Gold, Frankincense and Myrrh were presented by the Three Wise Men to the infant Jesus.
It is still a very important part of our cultures today, and it illustrates how much a part of our psyche perfumes or fragrances have become in all their beautifully different facettes.
In this context, many of us will have heard the terms ‘Fragrancista‘, ‘Perfumista‘ and ‘Parfumista‘.
Unfortunately, ”Fragrancista” does not easily roll off the tip of our tongue and “Perfumista” and “Parfumista” are registered trademarks (e.g. Puig, a fashion and fragrance business based in Barcelona), which prevents us from using them in our daily lives.
yet is also commonly means to ‘vacuum’ in everyday life.
Fraghead?
The term fraghead is more of a new term that has gained traction and popularity on Social Media.
It is obviously a term inspired by ‘Motorhead’: someone who loves everything around motors: cars, motorbikes, planes, boats, …
In our view, this is actually not a bad fit. It conveys passion, expertise and dedication. The fact that it is being used by lovers of perfume to describe themselves shows that the perfume community agrees with it and has naturally started using fraghead to describe itself.
Cologneisseur?
What about ‘Cologneisseur,’ the combination of Cologne and Connoisseur in one word? Though rarely used, this term could represent a perfume lover who has a specific passion for colognes or lighter, fresher scents. Despite its limited use in the perfume society, it perfectly fits the modern perfume enthusiast with a deep knowledge of this category.
Unlike more concentrated fragrance oils used in niche perfumes, colognes generally have a lighter, fresher appeal. Still, for someone who treasures the subtlety of an orange flower or a fruity blend, this term might resonate. The Cologneisseur is someone who appreciates the elegance of an everyday fragrance but with the discernment of a perfumer. Perhaps with time, the term will become as beloved as the bottles it represents.
Alternatives?
So how else can we honour, appreciate or describe a ‘Perfume Lover‘ or perfumista?
For some inspiration, let’s have a look at the many fields where society has coined phrases to affectionately identify a person with a passion or strong preference. All of these have in common that they do not describe the ‘Chef’ but the ‘Gourmet’, i.e. they don’t actually ‘cook’ or produce / perform the art but ‘eat’ or enjoy it instead :
Whiskey Connoisseur, Beer Connoisseur – need we say more?
Turophile – is a connoisseur of cheese, a cheese lover.
A Sommelier or wine steward, is a trained specialist or wine professional, normally working in fine restaurants, who specialises in all aspects of wine service as well as wine and food pairing.
Fashion Aficionado – “Dedicated follower of Fashion” – The Kinks
Devotee is an enthusiastic believer in a particular form of religion or God, but it can also be applied to a person.
Book Critic – some would say they ‘Love’ books, at other times they may just ‘Hate’ them.
Art & Antique Appraisers or Valuers – They love ‘Art & History’ and they know how much it is worth.
A Fan or Supporter – a person who is enthusiastically devoted to something or somebody, such as a singer, band, or a sports team etc.
A Movie Buff – person who loves and knows a lot about movies, movie fan, movie enthusiast, movie expert.
Geek – once an insult now a compliment, someone who engages in or discuss computer-related tasks with great attention to technical detail – one of the reasons we love this word ‘The Big Bang Theory’
A Birder – in Oxford English ‘A birdwatcher’ – Somebody that loves to study and admire birds in their natural habitat
Balletomane – an ardent admirer or lover of Ballet
Enthusiast of Music – a person who is very driven or has a huge passion for music and musical culture.
Theatre Lover
Afficionado – a person who is very knowledgeable and enthusiastic about an activity, subject, or pastime.
A Patron of the arts
Follower – throughout history a follower has always had a special meaning, and in the age of ‘Social Media’ it continues to do so.
From the list above we can see how we describe a person’s expertise or passion in their field, even if they are not the ‘chef’?
As the old joke goes: “A farmer is out-standing in his or her own Field”
There are many other terms that we use to describe a passionate follower or lover of a particular subject: adherent, supporter, upholder, defender, advocate, champion, disciple, votary, partisan, member, friend, stalwart, believer, worshipper, attender, expert, authority, specialist, pundit and last but but not least ‘dab hand'( if you are a ‘dab hand’ at something, you are very good at doing it).
Now it is very important to note, that none of these specialists, may actually know how to make, create or play the art they support and yet, they are very knowledgeable and in some cases more knowledgeable than the creators themselves.
Here is an example (with the recent Euros tournament in mind):
A Footballer as a opposed to a Fan/Pundit, the former actually plays the game, whereas the latter appreciates it.
“CognoScente”?
In trying to correctly define a ‘Lover of Perfume’, we came across a phrase that we believe would be perfect to describe somebody that loves perfume: CognoScente
We could even go a step further with this version: Cog-Nose-cente
As we mentioned earlier in the post, these are “people who have superior knowledge and understanding of a particular field”.
In their definition of the term, the dictionary “Mirriam Webster” describes “Cognoscente and Connoisseur” as more than synonyms: they are also linguistic “cousins”.
With such an endorsement, it surprises us that the term has not seen greater popularity.
What is stopping it from becoming the typical term to describe a ‘perfume lover’? We would love to know.
How To Spot This Species?
Now to the last questions:
How do you spot a “CognoScenti” or “Perfumista”?
How do you know if you are or fast becoming one of this ‘Species‘, i.e. the perfume lovers?
Simply answer these questions and you might surprise yourself:
Do you enter the room with your nose first? Before you say ‘No’, think how often you have revelled in the aroma of freshly brewed coffee, bread or a wonderful meal, before ever taking a single step into the kitchen, restaurant or bakery!
Do you smell wine, chocolate, cheese, lotions & potions or other items, before you taste or try them?
Do you get excited about a new Perfume, a Scented Candle, Room Perfume, Fragranced Soap or Reed Diffuser?
Can you re-create in your mind’s eye the fragrance of Lavender, or freshly mown grass?
Do you talk to others about Perfume, e.g. at a party, or compliment somebody on their fragrance?
Do you find yourself saying that you love perfume?
If you can answer ‘Yes’ to any or all of the above, then you should give yourself a pat on the back: you can now proudly carry any of the titles of “CognoScenti”, “Fragrancista”, “Perfumista” or “Fraghead”? Welcome to the community.
Which Title do you prefer? Are you perhaps using another term?
Regardless, we would love to hear from you and to welcome you to the World of Pairfum London. We love perfume, too.
Another telltale sign of a true perfume enthusiast is their eclectic collection and attention to detail. You’ll often find them with a bigger bottle of their go-to fragrance, alongside smaller vials of niche offerings from brands like Frederic Malle or Parfums de Marly. They’re drawn to a perfume brand that resonates with their personality, whether it’s the timeless charm of Chanel Coco Mademoiselle or the bold allure of Serge Lutens. Their vanity might also feature an array of home fragrance products, because for them, every space deserves a captivating scent. They’re likely to experiment with different scents, layering a vanilla scent with hints of ylang ylang or a touch of ginger for a spicy kick. Their skin becomes a canvas, absorbing the warmth of musk or the delicate bloom of jasmine, transforming each fragrance into something personal. And it’s not just about perfume, watch them delight in the smell of fragrant hand creams or a beautifully scented soap, proving that their obsession with scent extends to every corner of life. Whether it’s a powdery note or a spicy accord, they can describe how each fragrance shifts their mood, making every day a sensory adventure.
How to Become a Perfume Connoisseur?
Becoming a perfume connoisseur is not just about having an extensive collection of fragrances; it’s about understanding the intricacies that go into each bottle.
Here are some steps to guide you on your aromatic journey:
Educate Yourself: Start by learning the basics of perfumery, including notes, accords, and olfactory families.
Smell, Smell, Smell: This is the most important skill and you should train your nose continuously by smelling individual ingredients and also fragrances, both the classic or iconic notes and the new introductions to the market. Accept that this will take time and you will enjoy the experience.
Sample Widely: Don’t limit yourself to commercial fragrances. Explore niche perfumes, vintage scents, and even natural fragrances to broaden your olfactory palette.
Attend Workshops: Many cities offer perfume-making workshops where you can learn firsthand from experts in the field.
Read and Research: Follow blogs, read books, and even academic papers on perfumery to deepen your understanding.
Network: Join online forums and social media groups where perfume enthusiasts share their knowledge and experiences.
By following these steps, you’ll be well on your way to becoming a true perfume connoisseur.
Building Your Fragrance Wardrobe
As you embark on your journey to becoming a perfume connoisseur, think of building a fragrance wardrobe as essential as curating a collection of outfits. Start with a versatile fragrance that suits everyday wear, perhaps a light and floral scent that feels effortless on your skin. Then, add a bold fragrance for special occasions—something with depth and character that leaves a lasting smell in every room you enter. Don’t shy away from experimenting with a bottle or two of niche fragrance, as these often offer unexpected combinations that can redefine your perception of scent. Include a variety of bottles to match different moods and seasons—a warm, comforting scent for winter nights, and a fresh, zesty fragrance for summer days. Each bottle in your collection should tell a story, from the first smell that caught your heart to the latest fragrance that surprised you with its charm. At Pairfum London, we encourage you to mix and match, layering a fragrance over another to create your own unique scent. Keep exploring until every bottle on your shelf feels like an extension of who you are, each scent and smell a chapter in your personal tale of fragrance.
The History of the Perfume Connoisseur
The concept of a perfume connoisseur dates back to ancient civilizations where fragrances were considered a form of art and a symbol of status.
In ancient Egypt, perfumes were associated with the gods, and only the elite had access to these divine scents. Fast forward to the 18th century in France, the birthplace of modern perfumery, where perfume was seen as a luxury and a sign of sophistication.
Over the years, the term “perfume connoisseur” has evolved, but the essence remains the same: a deep appreciation and understanding of the art of scent.
Today’s “Perfumista” is typically associated with “Niche Perfumes”, a further step in the evolution of the “CognoScenti”.
The Science Behind Fragrances
Understanding the science behind fragrances can add another layer to your appreciation of perfumes. Perfume enthusiasts, often part of the Perfume Society, are keenly aware of how the interplay of perfume ingredients—such as jasmine, musk, and vanilla—creates memorable aromas.
Did you know that our olfactory receptors can detect more than one trillion distinct scents? These receptors are directly linked to the limbic system, the part of the brain responsible for emotions and memory. This connection explains why certain fragrances, like the iconic Coco Chanel or Baccarat Rouge 540, can evoke intense emotional responses. For some, these scents trigger feelings of nostalgia or sexual attraction, while others may experience a sense of calm or happiness. Delving into this science of perfumery makes you appreciate the layers of craftsmanship involved in creating your favorite signature scent.
Moreover, pheromones—natural chemicals secreted by our bodies—are often incorporated into fragrance oils to amplify feelings of attraction. While not all niche perfumes rely on this, understanding how our body’s natural scent interacts with external perfume oils can deepen your perfume journey.
The Craftsmanship Behind Every Bottle
Behind every bottle of fragrance, there’s a world of artistry that only a true perfumer can fully appreciate. The role of a perfumer is akin to that of a painter, blending notes to create a masterpiece that dances on the skin. At Pairfum London, our perfumer team spends countless hours perfecting each scent, ensuring that every bottle delivers an unforgettable smell. They might weave together the richness of ylang ylang with a spicy undertone, or balance a powdery floral with the earthiness of patchouli, creating a fragrance that lingers in the mind as much as on the skin.
This dedication is what draws perfume lovers to collect multiple bottles, each one representing a unique chapter in their aromatic journey. From the elegant bottle designs to the complex scent profiles within, the work of a perfumer transforms a simple smell into an experience. Whether it’s the contents of a classic bottle or a modern fragrance, the magic lies in how it evolves—starting with a burst of freshness before settling into a deeper, more intimate scent. It’s no wonder that enthusiasts treasure each bottle, often displaying them like art, knowing the smell inside holds the power to transport them anywhere.
Why Scent Matters in Our Daily Lives
Scent is not just about smelling good; it’s an integral part of our daily lives. As perfumery has evolved, scents like amber, vanilla, and jasmine have made their way into everything from home fragrances to luxury perfumes like Frédéric Malle and Jo Loves. These scents create an ambiance that transforms how we experience the world.
Consider the uplifting aroma of orange flower in the morning or the cozy, grounding scent of musk in a relaxing evening environment. A good perfume can shift your mood, just as a particular smell can transport you to a specific time and place in your love story. Fragrances help define our personal and social environments. Fashion designers often leverage this, using specific scents to complement their collections and create an immersive sensory experience.
The Emotional Power of Scent on Skin
Let’s not underestimate the intimate bond between scent and skin. A true perfume aficionado knows that a fragrance isn’t just something you wear, it’s something that becomes part of you. The way a scent clings to your skin can change its character, revealing layers of jasmine or a hint of patchouli as the day unfolds. This personal alchemy is why finding a signature scent or your favourite scent feels like discovering a hidden part of yourself. The smell of a well-chosen fragrance on your skin can boost your confidence or soothe your mood, whether it’s a powdery whisper or a spicy burst of energy.
For a young woman stepping into the world of fragrance, this connection is often magical. She might spritz on a body spray for a light, everyday smell, or indulge in an expensive perfume for a special occasion, letting the scent linger on her skin as a memory. At Pairfum London, we’ve seen countless customers describe how a single bottle of fragrance, be it rich with musk or soft with a vanilla scent, has marked a milestone in their lives. It’s this transformative power of smell on the skin that keeps us all coming back for more, eager to explore the next captivating scent.
For a perfume lover, noticing these nuances enhances daily experiences. From the aroma of fresh flowers to the lingering smell of perfume bottles on your vanity, scent plays an essential role in shaping how we navigate life.
Conclusion: The Aromatic Journey Awaits
Becoming a perfume connoisseur is a fascinating journey that goes beyond merely collecting bottles of fragrances. It’s an exploration into the world of scents that can be as complex and rewarding as understanding fine art, literature, or gourmet cuisine.
Whether you’re a “Fraghead,” “CognoScenti,” “Fragrancista,” or “Perfumista,” the labels matter less than the passion and curiosity you bring to this aromatic world. From understanding the history and science behind fragrances to recognizing the role scent plays in our daily lives, there’s a wealth of knowledge to explore.
So, what’s stopping you? Dive into the captivating world of perfumes, broaden your olfactory horizons, and who knows—you might just find a term that perfectly encapsulates your love for fragrances.
After all, the journey is as enriching as the destination, and in the world of perfumes, the possibilities are endless.
The enigmatic world of perfumery has long been captivated by the magnetic and sensual allure of musk in perfume, an essential ingredient in the creation of countless aromatic masterpieces. This compelling substance weaves its seductive charm through various fragrance compositions, tying together notes and essences and leaving an unforgettable olfactory imprint. In this captivating guide, we explore the fascinating history, unique characteristics, and everlasting charm of musk in the world of perfume.
As a boutique perfumery house, Pairfum London embraces the sensuality and multiple facettes of musk in perfume, exemplifying its power to leave an indelible mark on our olfactory memories and experiences.
Join us in uncovering the enigmatic world of musk-infused fragrances, and delve into the depths of this bewitching ingredient, celebrated for its profound ability to captivate senses and minds alike.
The Enigmatic History of Musk in Perfume
Musk is an elusive substance with a long and fascinating history.
Originally derived from the scent glands of male musk deer, it has been an essential ingredient in perfumery for over a thousand years. In ancient times, musk was highly sought-after for its aphrodisiac properties and unrivalled ability to invoke sensual, provocative emotions. In the 14th century, musk captivated the imaginations of royals and nobility alike, becoming an indispensable element in the creation of exclusive, luxurious perfumes.
Over time, synthetic alternatives to natural musk emerged, allowing the fragrance industry to continue reaping the benefits of its captivating charm without the ethical concerns previously associated with its sourcing.
Today, musk in perfume retains its timeless allure and continues to mesmerise lovers of fine fragrances worldwide.
The Unique Characteristics of Musk in Perfume
Musk exhibits several unique qualities that make it an indispensable ingredient in the world of fragrances:
Fixative Properties
One of the most significant contributions of musk in perfume is its ability to act as a fixative, enhancing the longevity and persistence of other aromas within a fragrance composition. The complex molecular structure of musk enables it to bind seamlessly with other raw materials, enabling the final fragrance to evolve and bloom gracefully on the skin.
Versatility
Musk showcases remarkable versatility across various perfume genres and categories. Its ability to complement an extensive range of fragrances – from soft florals to bold orientals – makes it an invaluable addition to countless perfume compositions. Its adaptability also lends itself to unisex creations, proving its worth as a truly universal and timeless ingredient.
Sensuality
Musk’s enduring allure lies in its innate sensuality and ability to evoke feelings of warmth, comfort, and intimacy. Its hypnotic charm has the power to capture the imagination, transporting wearers to an enchanting world of passion and seduction. This irresistible facet of musk in perfume has secured its place within the pantheon of time-honoured aphrodisiacs.
Exceptional Types and Uses of Musk in Perfume
Musk’s multifaceted nature offers a rich tapestry of possibilities within the realm of perfumery. This intricate ingredient can manifest itself in various forms, each contributing a unique dimension to the fragrances in which they feature:
White Musk
White musk, a synthetic variety of this treasured substance, is lauded for its clean, delicate, and intimate character. Often found in light, ethereal compositions, white musk imbues fragrances with an air of softness and sheer sophistication – think luminous florals, tender green essences, or gossamer gourmand concoctions. The gentle allure of white musk makes it a prime choice for those seeking a subtle and understated olfactory presence.
Dark Musk
On the other end of the musk spectrum lies dark musk, a bold and powerful iteration of this enigmatic ingredient. Dark musk evokes a rich and intoxicating presence, often found in sumptuous oriental or exotic woody fragrances. With its full-bodied nature and undeniable magnetism, dark musk conjures feelings of opulence and decadence, making it an ideal choice for those wishing to envelop themselves in a lavish, olfactory embrace.
Fruity Musk
Fruity musk breathes an unexpected vitality into the world of musk in perfume, marrying its sensual essence with the effervescent charm of sparkling fruit notes. Found in contemporary compositions that blend the two seemingly disparate elements, fruity musk embodies a modern interpretation of this ancient and enduring ingredient, proving its relevance and adaptability across the olfactory landscape.
Powdery Musk
With its velvety finish and gentle embrace, powdery musk lends an air of refined elegance to the fragrances in which it is featured. Often found in sophisticated, luxe compositions, powdery musk mingles harmoniously with notes of iris, rose, or violet – echoing the romanticism of a bygone era while maintaining contemporary relevance. A fragrant waltz through the nostalgic parlours of tradition and the elegant salons of modernity, powdery musk represents the past, present, and future of musk in perfume.
Embrace the Irresistible Charm of Musk in Perfume with Pairfum London
The timeless allure of musk in perfume stands as a testament to its unique and enduring appeal in the world of fragrances. It is this charismatic and multifaceted ingredient that encapsulates sensuality, elegance, and versatility in every careful composition.
As a boutique perfumery house, Pairfum London is proud to honour and celebrate the exceptional qualities of musk within our range of exquisite perfumes. Have a look at all the fragrance descriptions for the different perfumes that feature musk in our range.
Uncover the captivating power of musk-infused fragrances as you explore Pairfum London’s luxurious collection of Natural Eau de Parfum Intense. Create your own fragrant narrative, be it soft and subtle or bold and evocative, with our expertly crafted musk-based perfumes. Discover the enchanting world of musk in perfume through Pairfum London today, and allow us to be your guide in curating an unforgettable olfactory experience.
Interest in clean fragrance and clean beauty is on the rise, changing not only what people buy, but also how brands approach responsibility for both ethics and the environment. In a world placing greater attention on sustainability and wellness, new expectations have emerged within the beauty and fragrance sectors. More and more buyers want certainty that products are safe and free from harmful chemicals, pushing natural ingredients and ingredient transparency to the forefront when it comes to skincare, hair care, home fragrance and perfume.
Clean fragrance brands such as Pairfum London, Clean Reserve, and Henry Rose have all had an impact on how clean perfume is viewed globally. Ingredient transparency and clear information about natural ingredients are now almost as important to shoppers as the final scent itself. Whether you’re picking out a signature scent, looking for a fresh perfume, considering a fragrance-free choice, or simply want to understand what clean fragrance means to your routines, this guide will cover the essentials and explain how they fit into contemporary lifestyles.
This article covers the following topics:
What Is Clean Beauty: Definition, Importance, Ingredients
The Rise Of Clean Fragrance: Definition, Differences, Benefits, Longevity, Industry Standards
How to Identify a True Clean Fragrance Brand
Iconic Clean Fragrance Brands
How to Build a Clean Scent Routine
Myths and Misconceptions about Clean Fragrance
The Intersection Of Clean Fragrance & Beauty
The Emergence Of Clean Home Fragrance
Ethical Dimension
Challenges & Criticism
The Future
What to Look For in a Clean Fragrance – A Quick Reference Guide
Clean beauty describes skincare, perfume and personal care products that are designed with natural ingredients at their heart, but also avoid the use of potentially harmful chemicals or harsh chemicals. Ingredient transparency and a strong emphasis on wellness and sustainability set the tone for how clean beauty is approached by industry leaders and customers alike.
Importance
Over recent years, enthusiasm for clean beauty has intensified. Findings from current research confirm that knowledge of fragrance allergens and the impact of synthetic ingredients are driving many to seek out alternatives, especially those with sensitive skin or health concerns. For many, clean beauty is far more than a passing fascination, and it now shapes the reputation of everything from perfume to hand cream and body mist.
Clean beauty helps buyers avoid harsh chemicals, offers peace of mind, and often sets new standards for both the perfume and fragrance sectors. It has grown from a niche interest to a staple feature of the mainstream.
Key Ingredients
Choosing clean beauty and clean perfume means taking a close look at both what goes into the product and what is left out.
Ingredients to seek:Botanical extracts and pure essential oils such as ylang ylang, jasmine, and orange blossom, along with supportive base oils and vitamin E, all work to promote wellbeing and a captivating aroma.
Ingredients to avoid: Top clean fragrance brands and clean beauty leaders deliberately exclude harmful chemicals like parabens, phthalates, aggressive synthetic musks, and unnecessary preservatives. Ingredient transparency is now closely linked to ethical and responsible choices.
Brands also make use of natural ingredients like shea butter or cater for lighter tastes with options like body mist, which is ideal for a midday clean scent.
The Rise Of Clean Fragrance
Definition
Clean perfume is about moving away from traditional methods filled with suspicious synthetic ingredients and harmful chemicals. The popularity of this change is fuelled by a wider wish for products which care for health and the planet. Clean perfume shouldn’t be confused with just a ‘clean-smelling’ experience. It can be bold and rich, offering floral scent, vanilla foundations, or even an enticing blend of botanicals, all designed with sustainability in mind.
Differences from Traditional Fragrances
Many traditional fragrance products rely on undisclosed synthetic fragrance, often hidden within the broad label of “parfum”. These may shelter all sorts of additives, such as nitro musks, phthalates, and other harsh chemicals, some of which are gathering concern worldwide.
Clean fragrance brands focus intently on full disclosure. Shoppers can see every ingredient listed, and the sector prioritises what’s best for both people and nature. Clean Reserve, for example, sets standards with open ingredient lists and thorough alignment to global safety bodies and recommendations. Today’s clean fragrances and fresh perfume options run the full spectrum: from zesty citrus to deep, complex blends, proof that performance and integrity can share the stage. The clean fragrance scene now includes classics like warm cotton and jasmine, as well as creative collaborations like those between major brands and streetwear innovators such as Acne Studios.
Benefits
The move to clean perfume is driven by its clear benefits for both users and the world.
There is a much lower risk of allergic reactions or irritation, which is crucial for those with sensitive skin.
Users avoid unnecessary contact with questionable or harmful chemicals.
Brands give consumers more control, with transparency of information and choice over every detail.
Ethical sourcing and sustainable choices feature at every stage, with vegan and cruelty-free practices at the core.
Modern clean fragrance and clean perfume lines perform just as well – whether you love the comfort of powdery vanilla, uplifting orange blossom, or the sparkle of pink grapefruit.
Addressing Longevity and Performance
A common myth is that clean fragrance does not last. Yet, thanks to advancements like innovative botanical fixatives and perfume oil, today’s clean perfume experiences offer a lasting and memorable scent. Luxurious, authentic and impactful, they provide real alternatives, without reliance on outdated synthetic ingredients from the past.
Global Legislation and Standards
Clean fragrance has flourished in an environment shaped by strict international guidelines. For instance, the EU and the UK list well over 1,300 banned substances across cosmetics and fragrance, while other parts of the world are stepping up gradually. The most diligent clean fragrance brands far surpass these requirements, placing safety and sustainability first for both people and planet.
How to Identify a True Clean Fragrance Brand
With so many claiming to be part of the clean fragrance movement, knowing how to spot genuine clean fragrance brands matters. Look for the following qualities:
Are all ingredients revealed and never hidden as ‘fragrance’ or ‘parfum’?
Are badges visible – for IFRA, Ecocert, Leaping Bunny or other respected bodies?
Will you see clear statements regarding vegan-friendly formulas, cruelty-free methods, and a conscious avoidance of harsh chemicals?
Does the company tell you about the origins of materials, such as wild harvest or upcycled ingredients, and open trade practices?
Does packaging reflect efforts to reduce environmental impact, for instance, by using refillable bottles or recyclable materials?
The mark of a responsible, clean fragrance brand lies in an obvious commitment to ingredient transparency and ethics.
How to Read a Clean Fragrance Label & Recognise Certifications
It helps to know how to handle the finer details on a perfume or fragrance label, as this is a vital step for buyers.
Check the ingredient list is clear and highlights any well-known allergens (ylang ylang, jasmine, or coumarin are good examples).
Note recognisable seals such as Ecocert (organic), IFRA (safe formulation), Vegan Society and Leaping Bunny (animal welfare), and Soil Association (organic status).
Honest claims like “no synthetic musks”, “phthalate-free”, “no parabens”, or “free from synthetic fragrance” should be prioritised.
If aiming for a fragrance free option, ensure the label gives a transparent summary.
Clean Fragrance Brands: The Pioneers & Innovators
Pairfum London
Pairfum London takes a small-batch approach under the motto “Perfume & Fragrance with a Conscience”, using biodegradable materials, niche blends of perfume oil, sophisticated reed diffusers and luxurious home fragrance.
Henry Rose Perfume
Led by Michelle Pfeiffer, Henry Rose is famous for ingredient transparency. It shares full breakdowns for every clean fragrance, aiming for allergy-friendly formulations and stringent certifications. It was among the early names to earn EWG verification for fine fragrance.
Clean Reserve
Clean Reserve helps set benchmarks for the clean fragrance market. Its bestsellers, such as “Warm Cotton” and “Rain”, showcase eco-friendly packaging and sustainable sourcing, demonstrating that style and responsibility blend seamlessly.
Abel Odor, Maison Louis Marie, 7 Virtues, Sana Jardin & Rosie Jane
Across the globe, Abel Odor from the Netherlands, Maison Louis Marie, 7 Virtues, Sana Jardin, and Rosie Jane all help show how diverse clean fragrance brands have become. Whether you like Abel’s minimalist approach, the plant-based storytelling at Maison Louis Marie, or the ethical sourcing found in 7 Virtues’ uplifting blends, there is now a variety for every preference.
How to Build a Clean Scent Routine
A consistent clean scent routine can shape both your wellness and your sense of style. Try these steps to create a routine that works for you:
Begin with a sample kit to explore clean fragrance and test longevity, including perfume oil roll-ons.
Add complementary items, such as using a matching clean fragrance hand cream or pairing with a reed diffuser to control the mood at home.
Match clean fragrance to activity and time of year, such as opting for fresh perfume or citrus in the daytime, or a deeper musk and jasmine blend for nighttime. When it gets cooler, switch to spicier or woody perfume.
Double-check ingredients every time you restock a favourite, as clean beauty and clean perfume brands constantly update and improve.
Give yourself a short ‘no scent’ break without synthetic fragrance or detergent-heavy products now and then. It will help reset your senses for appreciating a unique skin scent or trying the next natural fragrance.
Myths and Misconceptions about Clean Fragrance
There are a number of misunderstandings around clean fragrance and clean beauty that should be addressed.
“All natural means hypoallergenic.” This is not the case; pure essential oils and even some botanicals can cause a reaction for certain people.
“Clean perfume is boring.” Today’s clean fragrances include vibrant floral scent, layered musk, plenty of vanilla and lively notes like pink grapefruit.
“Synthetic always means dangerous.” Some synthetic ingredients are required for cruelty-free status or the protection of rare plants, and they are often safer than certain natural extracts.
“Clean fragrances do not last.” With the help of new perfume oil blends and fixatives, even body mist or a lighter clean scent performs as well as conventional fragrances.
“Clean fragrance is expensive.” Increasing demand and special offers, such as Black Friday deals, have made clean fragrance brands affordable and accessible.
The Intersection of Clean Fragrance & Beauty in Everyday Life
Bringing together clean fragrance and clean beauty in everyday routines means reducing the unknowns for yourself and those around you. A move towards clean perfume, clean beauty, and home fragrance lessens the risk of exposure to harsh chemicals while allowing you to make the most of well-made, honest aromas all day long.
People moving to routines built on clean fragrance and clean beauty often see their sensitive skin respond positively, with fewer issues and a sense of living in greater balance. From finding a new signature scent, layering fresh perfume with delicate body mist, or getting reassurance through ingredient transparency, there is something for anyone within these forward-thinking choices.
The Emergence of Clean Home Fragrance
Interest in clean home fragrance is soaring, creating a new focus on how people shape their living space. Clean home fragrance now covers not only candles and reed diffusers but also room spray and perfume oil blends. This category holds itself to the same high bar as the best clean fragrance brands.
Older home fragrance products may use ingredients such as paraffin, phthalates or synthetic musks, while new clean fragrance brands lean towards natural wax, essential oils, and biodegradable containers. If you like clean clothes fresh from the wash, you will love options like warm cotton or orange blossom for a home fragrance atmosphere, which calls to mind comfort and cleanliness, minus the chemicals typically found in detergent fragrances.
Pairfum London is an example in the field, providing natural wax candles, refillable diffusers and home fragrances which exclude harsh chemicals, leading to a cleaner and more welcoming home.
The Ethical Dimension of Clean Fragrance
Clean fragrance is about much more than what is left out. Top clean fragrance brands pledge to support fair trade sourcing, provide openness across their supply chains, and aim for minimal impact on the environment. Upcycled ingredients, biodegradable bottles, support for local growers and communities, as well as certifications for vegan and cruelty-free standards, set the ethical bar high.
Notable names, including Maison Louis Marie, Abel Odor and 7 Virtues, deliver fabulous choices for those wanting everything from smooth vanilla to gentle musk and brilliant orange blossom. Transparency about the full journey of ingredients, including regions of origin and support for the wider community, is now a basic expectation rather than an added extra.
Challenges & Criticisms in the Clean Perfume Sector
As the clean fragrance trend advances, challenges remain. The field still suffers from grey areas within regulations, differing country standards, and the risk of ‘greenwashing’. While cost, variety, and performance used to be obstacles for clean beauty and fragrance, innovation, teamwork and growing demand are rapidly closing these gaps.
For customers, careful attention is still needed: a label claiming ‘clean’ or ‘natural’ does not guarantee a high standard or ingredient transparency every time. Supporters are calling for better labelling, more regulation, clearer allergen warnings and visible certifications, so clean fragrance and clean beauty can continue to earn trust.
The Future of Clean Fragrance & Beauty
The outlook for both clean beauty and clean fragrance is energetic and imaginative. According to the Clean Beauty Collective, the clean fragrance market is set to rise by over eight percent each year for the next five years.
Trends to pay attention to include:
The introduction of artificial intelligence for made-to-order perfume blends or new home fragrance concepts
Increased partnerships between clean fragrance brands and environmental initiatives
More refillable packaging, especially for perfume oil and niche home fragrance
Ever-stronger calls for ingredient transparency, including digital solutions so shoppers can follow the journey of a clean scent
Products like or Pairfum London’s niche Eau de Parfum are at the cutting edge, combining ethics, superb performance, and suitability for both traditional and modern tastes.
What to Look For in a Clean Fragrance – A Quick Reference Guide
When sampling clean classic perfume, looking for a signature scent, or choosing home fragrance, be sure to watch out for:
A full, clear ingredient list (beware of any undisclosed synthetic fragrance)
Trusted certifications, like IFRA, Ecocert, Leaping Bunny, Soil Association
Strong evidence of responsibility in sourcing, upcycling or sustainability
Packaging that is easy to recycle or refill
Direct information about allergens, especially vital for those with sensitive skin
Honest claims for performance and longevity, proven across lines like perfume and home fragrance
A mix of familiar luxury (floral scent, vanilla, musk, woods) and new, fresh approaches
Genuine reviews, along with open policies on trials and returns
Frequently Asked Clean Fragrance Questions
What’s the difference between clean, green, and natural fragrance? Clean fragrance is all about safety for people and the planet, full transparency and conscious choices. It doesn’t have to mean only natural content, while green and natural fragrance often focus more on using only plant-based essential oils.
Are clean fragrance brands suitable for sensitive skin? The vast majority avoid major irritants, but you should always run a patch test when you first try perfume oil, hand cream or body mist containing essential oils.
Can clean fragrance products replace standard room spray or detergent for keeping homes smelling clean? Yes. Clean fragrance brands now provide home fragrance and special fabric-friendly options, including reed diffusers, candles, room spray, and laundry-safe sprays.
For those looking to explore clean fragrances in all their variety, the Pairfum London Fragrance Library Perfume Experience Box Collection offers an ideal introduction. This thoughtfully curated set features a selection of elegant, naturally-inspired perfumes, each crafted to embody the values of clean beauty: purity, transparency, and sustainability. Perfect as a gift or for personal discovery, the Perfume Experience Box makes it easy to enjoy sophisticated scents while supporting a brand committed to ethical ingredients and responsible luxury.
Conclusion
The rise of clean perfume and clean beauty marks a new phase in luxury, wellness, and environmental awareness. Brands like Pairfum London have shown that distinctive fragrances, whether a fresh perfume, calming perfume oil or inspiring home fragrance, can all be created in line with your principles. If you are ready to consider clean fragrance, signature scents or the latest home innovations, be sure to look for ingredient transparency and ethical sourcing at every step. The transition towards a brighter fragrance world has started, and you can help shape it. Visit Pairfum London to find the clean fragrance, signature scent, or home fragrance collection that suits you, your home and the world around you.
First, let us say that our hearts go out to all of you, your families and friends who have been affected by virus. To those who are sick, we send our thoughts, prayers and best wishes for a full and speedy recovery.
In view of the uncertainty and upheaval we are facing due to the outbreak of the COVID-19 Coronavirus, we wanted to write to you to inform you of the steps we have taken to ensure that PAIRFUM London is as prepared as possible.
No matter what happens, our first priority will always be Your Safety! You are not just our customers and colleagues but also our friends and partners.
We want you to all be safe & stay healthy!
We are determined to ensure that we will continue to help you live healthier, safer and more comfortable lives by creating and producing natural products, such as:
our Hand and Body Washes made with natural soap that are naturally anti-bacterial, or,
our Linen & Fabric Sprays which are Antiviral and contain over 75% alcohol, that can be used on all your clothing including outdoor garments.
Pairfum London is both a digital and a physical company. In this respect, the decision to let our team work from home wherever possible will have negligible impact on our operational efficiency. None of us can, however, predict the future and we ask for your understanding in this respect.
For your deliveries, you the following options:
No Signature: It is possible for us to deliver your goods without requiring a signature. Just let us know, when you place your order that you prefer a ‘no contact’ delivery. The goods will then be left at your property and depending on the order value, you will be informed by phone or email of their arrival.
No Change: Deliveries will be made in accordance with government and courier guidelines.
You and the health & well-being of your Family will always come first.
We intend to provide you with the best possible support during this unprecedented time and we will show as much understanding and flexibility as possible for your wishes.
Should there be any impact from our supply chain on our customer’s orders, then we will inform you as soon as possible and keep you updated along the way.
Our dedicated and tireless customer care team means that in these uncertain times, you can talk to a person that listens and who is not a chatbot. We mean it, please don’t hesitate to contact us.
Above all, Be Safe & Compassionate during this time.
The artist Urs Fischer has created a real wax candle sculpture of Dasha Zhukova and burns the candle down to the ground.
Dash Zhukova is a russian art collector and the founder of the garage museum of contemporary art in moscow.
A wick is strategically placed on top of her head and when lit, it will slowly burn down the candle. Addititional wicks have been placed all over her body to ensure a complete burn down of the sculpture (just like Pairfum’s Fragranced Candles) and to reduce it to a pile of wax drippings, over the course of almost two months.
The candle sclupture is a contemporary memento mori, to remind us all of the impermanence in life, beauty and art.
The giant candle is exhibited at the Gagosian Gallery in Davies Street in London.
If you are looking for something more practial, which will probably burn much cleaner and fragrance your room, then look no further than Pairfum’s Perfumed Candles.
Wherever we call ‘Home’, from a Mansion to a Maisonette, we thought that – A Boutique Hotelier’s Guide to Creating a Luxury Haven at Home, is something we can all enjoy and aspire to, irrespective of the size of the house or the budget…
Luxury is something that everyone enjoys and looks forward to, having a luxury haven to return home to after a long stressful day at work, or an even longer harder day looking after your family. Will help you to feel completely relaxed, it is also sure to impress any visitors that you may have, and lets be honest we all like to ‘Look’ our best, so why not have our surroundings looking ‘Good’ too….
Fortunately, you do not always have to spend a fortune or take on huge construction projects, to add a touch of ‘Magic’ or achieve a high-end look in your home!
The following Tips were given to PAIRFUM London by the people in the know, the ‘Hotelier’s’ who’s job it is to create that Luxurious Haven in their wonderful hotels…
Here are just a few ideas or tips to use when creating or up-dating a space, which will quickly become one of your favourite areas at home. A few simple changes and upgrades that you can make when following ‘A Boutique Hotelier’s Guide to Creating a Luxury Haven at Home’. From a grand salon to a cosy sitting room.
Fragrance – well would would lead off with that wouldn’t we….. however there is a very good reason why we do..
When people think about luxury in relation to interior design, they instinctively visualise their surroundings (which is quite normal) they will usually imagine or focus on the things that they can see and touch, but scent is our oldest, and with out you realising it probably our most powerful sense, and one which we ‘Guarantee’ will and does completely change how you feel about a space.
If you don’t believe us! then just imagine walking into a beautiful house or room, which has been permeated by a disgusting aroma – no matter how beautiful it looks – no one would or could stay there unless they suffer from ‘Anosmia’ (loss of the sense of smell).
Now taking this idea a step further…..
Imagine walking into a house or a room that is not as aesthetically pleasing, the furniture may not be to your liking, it may even be mismatched and a little worn around the edges.. but there is a beautiful scented candle flickering on the mantle piece, above a welcoming cosy fire. With a large shabby, comfortable seat or sofa that has seen better days placed in front of it, where you can sit and relax. While from the kitchen comes the smell of a freshly brewed pot of coffee, freshly baked bread or the welcoming aroma of a delicious dinner being prepared…..
Of all the senses – the sense of smell is not easily fooled, it is there to protect us, it is the single sense that goes directly to the brain. So the ‘Nose knows You Know’.. So once the nose is happy with it’s surroundings, the furniture fades into the background, you feel welcome and safe, it is a place you would want to stay. So when planning or designing your surroundings, never forget that most important of factors, the ambient aroma in your home, the top Hotelier’s do not forget and place a very high importance on how their establishment welcomes you as you step through their door, or as you enter in to your bedroom or bathroom.
When ‘Scent’ is such an important part in the interior design of a home, or work space. How is it that we do not see or hear designers, discuss it with clients when watching an interior design show on T.V, or read about it in interior magazines? It could be that they have not fully grasped how important it is, or some may assume that the customer will choose their favourite smells for themselves. Be that as it may, the problem arises when they do not include or consider just how important ‘How your Home Smells’ is. When first entering a home, a building or a room, the very first thing that greets you is the aroma (whether you are aware of it or not).
Having said that not enough importance is placed on insuring that your ‘House’ or ‘Home’ smells beautiful or welcoming, one group of experts have for years encouraged their clients to use the sense smell when selling their homes … the smell of freshly baked bread or a pot of coffee to make your possible buyers – ‘Feel’ at home….
However the experts in welcoming you into their ‘Home away from Home’, the owners and managers of some of the best Hotels in the world, are fully aware of it, and use it to make you welcome and feel comfortable, relaxed and at home when you visit with them.
Lighting
Every interior designer will advise you that when used correctly, lighting can and will change a room instantly. Stylish and attractive. wall-lights, uplighters, downlighters, spotlights, table lamps, floor lighting, or a simple string of fairy lights are all perfect ways to change the atmosphere or ambience in a room. They are perfect for illuminating spaces, that are not just practical but are also stylish. Particularly if you have certain areas that you need to light up such as stairwells, offices, doorways or a reading area. It may be that you wish to highlight family photo’s or a favourite piece of artwork (especially the ones created lovingly for you, with the use of crayons)..
Another perfect form of lighting and one that has been around long before ‘Benjamin Franklin or Thomas Edison’, were even a twinkle in their Mother’s eye. The beautiful flicker of ‘Candle Light’ – a ‘Luxury Scented Natural Candle’ such as the ones found in our PAIRFUM London Collection, are a simply, easy and affordable way to change the atmosphere instantly in any room. Along with adding the soft glow of candlelight, they also bring a relaxing and enjoyable fragrance into your home, and we have a wide range of Perfumes in our collection to choose from, one to suit every home, room or taste.
Comfortable Seating
You will also want comfortable seating so that you can relax and enjoy your luxurious surroundings. What to use will depend on your choice of decorative style, your budget and the size of the room you are decorating. However the wide range of stylish sofas and beautiful armchairs that are now available, in a large range of colours, styles and price points make it easier to choose. In the age of up-cycle and re-cycle, one of the ‘Pro Tip’ we were given was “If you can not afford to treat yourself to a new sofa, settee, or couch ( whatever you choose to call it) or a set of new armchairs, then an excellent alternative is to buy or make a new set of large, comfy cushions and or a new throw in a contrasting colour, then kick off your shoes sit back and relax.
Smart Technology
There is a remarkably wide range of technology available which will transform your home, adding a real sense of luxury while bringing your home truly into the 21st century. Wireless home control systems which until recently cost a fortune, are now available for much more reasonable prices. These systems can control the lighting, temperature, entertainment devices, and most systems enable you to control all aspects of your environment, from your tablet or smartphone with ease. No doubt on your wish list may also be the latest television, high-quality stereo system and many other forms of entertainment for this space. However as with smart home technology, these items can be added as and when the budget allows it.
Decoration
Finally, we all have our own ideas of what defines our decorative style, from retro, shabby chic, minimalist, modernism or boutique. Everyone wants decorative touches that add that 5 Star elegance, luxury, class and sophistication. Artwork, personal photographs, , stylish rugs and ornaments all work well, but avoid having too much as the old adage of ‘Less is More’ also applies to interior design. Otherwise a space could feel cramped and cluttered, most people have in mind the interior of a ‘Luxury Boutique Hotel’ where they may have been lucky enough to spend some time. Or images of rooms from our favourite interior magazine or T.V. program, that we would love to recreate at home.
Whatever your style or taste, following the advice or simple tips from the top ‘Hoteliers’ that PAIRFUM London have the privilege to work with, can help create the perfect luxury haven in your own home. As we mentioned earlier it does not have to cost a fortune or involve major building work to create a relaxing and stylish space, and it can quickly become your favourite space to spend time.
If you are planning any interior or design changes to your home we would love to hear from you, and see the before an after images of the work. Please click on the PAIRFUM to contact us.
An article in the Guardian by Nicola Davis entitled – Did Dinosaurs stop to smell the flowers – made us smile and then stop to consider if they did?Even if they did so what….
As part of her research Nicola met and spoke with, Gemma Lake and Guy Barter the Chief Horticultural Adviser for the RHS.
If! Dinosaurs did stop to smell the flowers, then this would mean a number of things….
One: that Flowers already existed … well they have always existed… haven’t they?Well the answer to that is, that after years and years and years of research, the history of flowers continues to vex scientists.
Even Darwin the naturalist, geologist and biologist, best known for his contributions to the science of evolution once wrote that the evolution of ‘Flowers’ was “an abominable mystery.”
So, when we say years, we mean years – consider that at the time of Darwin’s death, the oldest known fossils of flowering plants came from rocks that had formed between a 100 million to 66 million years before, during the Cretaceous period.
Flowering plants make up the majority of living plant species on the planet, they dominate many of the world’s ecosystems, from rain forests to grasslands and farms.
Most of the food we eat is derived from flowers, in the form of foods like corn, rice or wheat. We normally associate ‘Flowers’ with our gardens, but the sheer diversity of flowers in all their wonderful forms and colours is amazing, from garden or wild hedgerow roses, to magnolias, dandelions or pumpkins.
Flowering plants revolutionised life on Earth, so the next time you stop to admire or smell a flower say ‘Thank You’ , because what ever they look or smell like, we would and could not exist with out them.So if it is true that dinosaurs did stop to smell the flowers (and who are we to argue, especially not with a Dinosaur), and in doing so have had a role to play in the emergence of flowers.
Then we here at PAIRFUM London would like to say a big ‘Thank You’ to the Dinosaurs, for being one of the first to appreciate a Wonderful Perfume
If someone told you – The 70s are back , or asked you if you remember the Iconic Perfumes of the 70s?
What is the first thing that springs to mind?
Is it bell-bottoms which were a staple., or words like ‘Groovy and Flower Power’.How about T.V. programs such as Starsky and Hutch, The Dukes of Hazzard and Charlie’s Angels.
Maybe it is the Music, or World events that were happening at the time.
What ever it is that springs to mind, the 1970’s had some iconic styles, great music, wonderful Perfumes and no shortage of political scandal.So like it or not everywhere you look, style trends from the ’70s are back or making a comeback.
If you are wondering why we think the 70s are back? just look at how…
Recently style from the 1970’s has begun to resurface, open a magazine or fashion blog post, and you spot the odd fringe, frayed denim and where would we be without flares.
Do you ever wonder why certain trends come around again when they do?
Is it fashion houses simply regurgitating styles in a cyclical order?
Or! has it to do with ‘Zeitgeist’ – the defining spirit or mood, of what people feel and what is happening in the world.
The good thing is that when you look back at what defines a decade, most people remember the Fashion, Perfume, Food and Music that shaped it.If The 70s are back – then we here at PAIRFUM London want to look back at the wonderful Perfumes of the time.
It is hard to think of Fashion in the 70s without ‘Saint Laurent’ springing to mind, as Yves Saint Laurent was himself synonymous in revolutionising the landscape of 1970’s fashion.
So as an homage to this colourful, ‘Funky’ period in history, we have picked out!
Our Top Ten Iconic Perfumes of the 70s, that helped defined an era:
Charlie the legendary perfume by Revlon presented in 1973, ad campaigns for the scent featured a number of models including Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company’s advertising.
Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel’s birthday, the 19th of August. The perfume was launched just a year before she died, and the scent was created by Henri Robert.
Diorella a fragrance by Christian Dior, for women brought to the market in 1972. Created to symbolises the spirit of freedom of the 1970s.
Rive Gauche a women’s perfume launched by Yves Saint Laurent in 1971, remembered by many for it’s all-aluminium silver and cobalt blue striped bottle.
Opium another of the iconic perfumes created for Yves Saint Laurent in 1977, it caused quite a stir at the time with its controversial name and ad campaigns.
White Linen was created for Estee lauder by Sophia Grojsman in 1978, and was a modern classic.
Anais Anais by Cacharel a fragrance created for women 1978, this was the first perfume created by them.
Cristalle Perfume by Chanel – a fragrance for women released in 1974, remembered by many for it’s Green Notes.Estée Lauder launched Cinnabar in in 1978, in answer to Yves Saint Laurent Opium..First by perfumer Jean-Claude Ellena for Van Cleef & Arpels, when Ellena was commissioned to create ‘First’ back in 1976 – it was literally the first ‘jewellery fragrance’ in the world.
There are so many other wonderful Perfumes from the 70s such as, Clinique Aromatics Elixir by perfumer Bernard Chant, Oscar by perfumer Christian Bastard-Lafitte for Oscar de la Renta in1977, Lauren created by perfumer Bernard Chantby for Ralph Lauren also in 1977, Ciara by Revlon in1973… but for now we will just keep it to our top ten
Now when looking back over our selection of some of the classic Perfumes of the 70s, we may be accused of being a bit top-heavy with the Female fragrances of the time.
Why have we not included any Male fragrances?
Well, you must also remember that in the 70’s Men wore ‘Aftershave’, and these great Fragrances that came to epitomise this era are so iconic, that we have decided that they deserve a separate article all to themselves.
Get a Full Refund when you later buy a full-sized bottle. Special Offer: Free Gift-Wrap (luxury bag & tissue paper) with every Perfume Experience Box.
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Free Tester: We will include a mini sampler with your Eau de Parfum so you can try the perfume before you open the pack.
Free Returns: Should you not love your perfume, then we will collect it free of charge from your home (unopened product). No quibbles from us.
We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Abu Dhabi.
CRYSTALLINE Unit 13235, Level 3 The Galleria Al Maryah Island, Abu Dhabi Tel: +971 2 6228 824
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CRYSTALLINE in the UAE
We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Dubai & Abu Dhabi.
CRYSTALLINE LG-110- LOWER GROUND THE DUBAI MALL, DUBAI, UAE Tel +971 4 3398 897
Even if they did so what….
If! Dinosaurs did stop to smell the flowers, then this would mean a number of things….
Well the answer to that is, that after years and years and years of research, the history of flowers continues to vex scientists.
So, when we say years, we mean years – consider that at the time of Darwin’s death, the oldest known fossils of flowering plants came from rocks that had formed between a 100 million to 66 million years before, during the Cretaceous period.
Flowering plants revolutionised life on Earth, so the next time you stop to admire or smell a flower say ‘Thank You’ , because what ever they look or smell like, we would and could not exist with out them.
So if it is true that dinosaurs did stop to smell the flowers (and who are we to argue, especially not with a Dinosaur), and in doing so have had a role to play in the emergence of flowers.
Then we here at 
How about T.V. programs such as Starsky and Hutch, The Dukes of Hazzard and Charlie’s Angels.
So like it or not everywhere you look, style trends from the ’70s are back or making a comeback.
If The 70s are back – then we here at 
White Linen was created for Estee lauder by Sophia Grojsman in 1978, and was a modern classic.
Estée Lauder launched Cinnabar in in 1978, in answer to Yves Saint Laurent Opium..
First by perfumer Jean-Claude Ellena for Van Cleef & Arpels, when Ellena was commissioned to create ‘First’ back in 1976 – it was literally the first ‘jewellery fragrance’ in the world.
