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Pairfum Eau de Parfum Bottle Woman Hands Black Cherry Oolong Tea Square

3 Reasons You Need a Mini Fridge for Perfume Storage

What do you normally store in your fridge? We bet it is just your regular dairy or food items, like milk, eggs, meats, vegetables and much more.

It may sound unusual but many perfume enthusiasts, e.g. parfumistas, fragheads, … have been promoting the trend of storing fragrances inside a mini fridge. There has been a lot of debate about whether or not it is safe to store your perfumes inside a fridge. We wanted to shed some light on why this is the ideal perfume storage option.

When it comes to fragrances, toilet waters, after shaves, eau de parfums and colognes, they all contain a high level of alcohol and between 50-200 different fragrance ingredients. The fragrance ingredients can be natural (e.g. essential oils), nature-identical or synthetic but each has specific storage instructions that are unique to it with regards to:

  • temperature,
  • light,
  • oxygen
  • humidity,
  • … and more

Just like you and many beauticians and make-up artists may store their skincare, beauty and make-up products in a mini fridge (also called beauty or make-up fridge), you will be able to maximise the lifespan of your perfumes if you keep them refrigerated.

Let’s explore the reasons why you should consider a mini fridge for perfume storage.

3 Reasons to Invest in a Mini Fridge for Perfumes Storage

Eau De Parfum Person Reflection Pink Rose Sensuous Musk Mini Fridge

1. Cooling Slows Down Perfume Ingredient Degradation

It is well established fact amongst perfumers and cosmetic scientist that heat accelerates ageing of their precious ingredients, whist cooling does the opposite. However, cooling taken to its extreme, i.e. the freezing of ingredients, may destroy their integrity. In other words, gentle cooling that you typically find in a household fridge is optimal.

When you purchase a perfume or fragrance, it starts to degrade the moment you open the box and expose the flacon to the elements: light, heat, oxygen, humidity. From the minute you purchase your perfume, take it out of the box and place it in your bed-or bathroom this process of perfume degradation begins. 

Once the perfume is exposed to the outside environment, each individual ingredient within the perfume start to react with the elements in the outside environment and this causes degradation. You cannot stop or prevent this from happening, which is why we always recommend that you should use & enjoy your perfume, as it will not last forever. You can, however, slow down this ageing process by storing the perfume in a cool environment.

Few of us like, however, to keep their perfume (or beauty, make-up or skin care products) next to their food items, particularly food items that make take on the odour of your perfume, e.g. milk, bread, …

This is why it is beneficial to use a mini fridge for perfume storage. A mini fridge will provide a cool, dark environment, allowing the perfume to maintain its integral properties and stay fresh for longer. 

Also, it is much more practical to keep a mini beauty fridge in your bath- or bedroom rather than having to go to the kitchen to apply your fragrance when getting dressed.

Mini Fridge Beauty Skin Care Makeup Perfume

2. Perfumes Storage In A Dark Space

The case that your perfume comes in serves an important additional purpose. Obviously, the packaging is designed to present your perfume beautifully.

It provides, however, a most important secondary benefit by keeping the perfume bottle away from light. To some extend it also protects it the extremes of heat or cold but only for a short while, for example the time it takes you bring the perfume home in the heat of the midday sun or the freezing cold of shopping before Christmas.

Perfumes are made up of different ingredients, which can be chemical or natural. Some of these are flowers, spices, roots, herbs, citrus types but there are many more. Some of these react very sensitively to sunlight, such as spices, some flowers and vanilla.

If you want to maximise the time your favourite perfume and cologne keep their ideal olfactory profile, there are some some simple precautions that we recommend you keep in mind.

This is why it is so important to store your perfume the right way. One thing to keep in mind is that your perfumes need to be kept in a dark and dry place to protect it from its main aggressors, which are light, oxygen and humidity. 

Moreover, perfumes are also required to be stored in a cool place. A sunny place, like your windowsill or a cabinet near a heater, will quickly destroy your perfume. A fridge, however, ensures that your perfume stays away from heat, light and humidity, which makes it an excellent option for perfume storage. 

Additionally, if you store your perfumes in your bathroom, you need to stop immediately. It may be more logical, as you’re likely to get dressed for the day in the bathroom, but it is not ideal for perfume. There are changes in the bathroom temperature multiple times a day, for example, when you take a shower. It is also wet and humid for the most part, which causes perfume degradation.

How To Evaluate Fragrance Sample Test Smell Perfume Mini Fridge

3. Increases Shelf Life

All types of perfumes have a lifespan. No matter what fragrance you are using, it will have a lifespan of about two to three years, depending on its composition. Usually, synthetic perfume ingredients tend to have a longer shelf life and fragrances with natural ingredients require more protection.

Clean fragrances and formulations have shorter shelf lives as they are made without the use of stabilisers, preservatives or fragrance extenders. These fragrances might require additional care when it comes to perfume storage.

Refrigerating these types of perfumes can help extend their shelf life. Besides keeping their original olfactive profile, they will last as long on your skin, as when you bought them.

For example, you may find that where you have stored your perfume in a fridge that the note stays fresher for longer.

Shop Pairfum for Long-lasting Niche Fragrances and Perfumes

Choosing a perfume is a very personal experience. From the way the initial or ‘top’ notes of the perfume touch your sense of smell to the way it settles down on your skin (‘base notes’), only you can tell which perfume complements you best and becomes uniquely you. 

At Pairfum, we create unique fragrances that will stay with you for a lifetime. Our in-house expert perfumer creates niche perfume of superior quality, longevity and originality.

Browse through our extensive range of perfumes for men and women, home fragrances, skincare products and more!

Shop now for your perfect fragrance and experience the beauty of natural niche perfumes with Pairfum London!

Choosing perfumes, person spritzing a scent Mini Fridge
Pairfum London BeautyWorld Dubai 2022 UK Beauty Trade Delegation Jo Malone Huib Maat

Two Perfumers on a Mission for UK Trade at the BeautyWorld Dubai

Huib Maat, the in-house perfume at Pairfum London, was invited to take part in British Trade Mission to visit the BeautyWorld in Dubai (31-3.11.2022).

Jo Malone and Huib met up as part of the trade mission.

Below is a photo gallery of more images from this trade visit.

Eau De Parfum Person Reflection Sea Salt Sage Amber Man Tan 1 1

Sea Salt, Sage & Amber – Would you love another Holiday?

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Asian 1 1

Remember your last beach holiday. Relive your vacation with a perfume that transports you right back to the beach you enjoyed so much:

A wonderfully fresh, sophisticated fragrance where Sage & Grapefruit are enriched by hints of fresh Bergamot and Tangerine top notes. The invigorating heart is enlivened with nuances of Seaweed, a fresh Sea breeze, Sea Salt and Kelp, all of which becomes smooth with a soft base of Musk, Amber and Cedarwood.

Olfactive Family: Aromatic

Gender: Unisex

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping

£120 | € 140 | US$ 170 |

Shop for it here:
https://www.pairfum.com/product/sea-salt-sage-amber-eau-de-parfum/

Eau De Parfum Person Reflection Sea Salt Sage Amber Man Casual 1 1
Pairfum Fragrance Sea Salt Sage Amber Triangle Ingredients
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Sunglasses 1 1
Pairfum Fragrance Sea Salt Sage Amber Description
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Love 1 1
Pairfum Keep Calm Jubilee Celebrate Win 1 1

This Jubilee Weekend, win one of 70 x Prizes!

Our Exclusive Jubilee Competition is now Live. It closes at midnight on the evening of Monday the 6th of June 2022.

This weekend Britain is celebrating the 70 years of the reign of Queen Elizabeth II.

In her honour we are running our exclusive Jubilee Competition. Submit your details below and join the competition.

This competition is now closed.

The Winners will be announced shortly

We have 70 x Prizes to win. Yes, you read this correctly, 70 x prizes. One for each year!

In fact, we have so many prizes and keep in mind there will only be relatively few entries to give you a fantastic chance to win.

Why? We are a Niche Perfumery House and we don’t send this email to millions of subscribers. It is only sent to our customers and fans.

The competition runs the entire Jubilee Bank Holiday weekend, between 2nd – 5th June.

This is a case of “Have Your Cake And Eat It”

Pairfum London Keep Calm Jubilee Eat Cake Win
Pairfum London Keep Calm Jubilee Eat Cake Win 1 1

This Jubilee Weekend is about celebrating together and to enjoy each other’s company.

This is why we invite you to share this competition with your friends & family. Everybody is invited and nobody excluded.

The more of your friends & family you invite, the higher the chances somebody within your family & friends wins, maybe even several of them.

Submit your name below to have a chance to win our fabulous prizes:

This competition is now closed.

The Winners will be announced shortly.

Here is the list of the 70 x prizes:

  • 1st Prize: Eau de Parfum – Intense (100ml) – perfume of your choice
  • 2nd Price: Eau de Parfum – Intense (30ml) – perfume of your choice
  • 3rd Prize: Reed Diffuser Bell Large – perfume of your choice
  • 4th Prize: Perfume Experience Box
  • 5th Prize: Reed Diffuser Tower Classic – perfume of your choice
  • Prize 6 – 70: £10 Voucher for our website

We wish you good luck in the competition and hope that you or one of your friends & family will be amongst the winners.

Spend a wonderful Jubilee Weekend with your Friends & Family and win a prize on top.

Huib X

P.S. For all of you that have never won anything, this really is a great opportunity for you. You won’t be disappointed.

Pairfum London Keep Calm Jubilee Eat Cake Win
Pairfum London Keep Calm Jubilee Cut Cake Win 1 1
Pairfum London Keep Calm Jubilee Eat Cake Win
Pairfum Keep Calm Jubilee 70 Years Prizes Win 1 1
Pairfum London Niche Perfumery House Happy Easter 2020

Happy Easter

A short poem about the meaning of Easter by Edmund Spenser (c. 1552-99):

“Easter”

Most glorious Lord of Lyfe! that, on this day,
Didst make Thy triumph over death and sin;
And, having harrowd hell, didst bring away
Captivity thence captive, us to win:
This joyous day, deare Lord, with joy begin;
And grant that we, for whom thou diddest dye,
Being with Thy deare blood clene washt from sin,
May live for ever in felicity!

And that Thy love we weighing worthily,
May likewise love Thee for the same againe;
And for Thy sake, that all lyke deare didst buy,
With love may one another entertayne!
So let us love, deare Love, lyke as we ought,
—Love is the lesson which the Lord us taught.

A Poem by Edmund Spenser (c. 1552-99)

Comment:

In medieval England and into the Elizabethan era, Easter was a more important religious festival than Christmas.

In his poem, Spenser writes about the love of Jesus Christ and sacrificing himself on the Cross for humanity.

He reflects, we should take our ‘lesson’ from Christ and practise love towards one another.

This religious poem even becomes romantic at the end.

And on this note, from all of us:

Happy Easter & Love from Pairfum

PAIRFUM Happy Easter Home Fragrance Bedroom Luxury Scented Candle Natural Reed Diffuser

PAIRFUM Happy Easter Natural Room Fragrance Living Room Luxury Scented Candle Organic Skin Care Hand Lotion Eau de Parfum Spray

PAIRFUM Happy Easter Natural Home Fragrance Bathroom Natural Reed Diffuser Organic Skin Care Toiletries Eau de Parfum Toilette
PAIRFUM Happy Easter Natural Home Fragrance Bathroom Natural Reed Diffuser Organic Skin Care Toiletries Eau de Parfum Toilette

Pairfum Eau De Parfum Person Reflection Black Cherry Oolong Tea Woman Arms 1 1

Black Cherry & Oolong Tea – A most Elegant Fusion of Aromas!

Pairfum Eau De Parfum Person Reflection Black Cherry Oolong Tea Man 1 1

£120 | € 140 | US$ 170 |

This fragrance opens with the sparkling interplay of the aromas of Black Cherry, Bergamot, Red Berries and Nutty Almond. The heart is a most elegant fusion of Oolong Tea, Bulgarian & Turkish Roses and Liquorice. The sensuous base rests on Aniseed, Tonka, Iris and Patchouli.

Olfactive Family: Oriental

Gender: Unisex

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping

Shop for it here:
https://www.pairfum.com/product/black-cherry-oolong-tea-eau-de-parfum/

Pairfum Person Reflection Black Cherry Oolong Tea Eau De Parfum

Pairfum Fragrance Black Cherry Oolong Tea Triangle

Pairfum Eau De Parfum Person Reading Black Cherry Oolong Tea 1 1

Pairfum Fragrance Black Cherry Oolong Tea Description

 

Pairfum Person Reflection Cardamom Tonka White Oud Eau de Parfum

Cardamom, Tonka & White Oud – Charm Your Senses!

Pairfum Person Reflection Cardamom Tonka White Oud Eau De Parfum Man

£120 | € 140 | US$ 170 |

This rich, passionate fragrance opens with Lime & Mandarin, Cardamom, Nutmeg, Clove and fruity hints of Cassis. At the heart of this accord are spicy White Lily, Rose and Orange Blossom. A sensual base of Tonka, White Oud, Cedar, Santal and Amber rounds off this creation.

Olfactive Family: Oriental

Gender: Unisex

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping

Shop for it here:
https://www.pairfum.com/product/cardamom-tonka-white-oud-eau-de-parfum/

Pairfum Eau De Parfum Person Reflection Cardamom Tonka White Oud Woman Smile 1 1

Pairfum Fragrance Cardamom Tonka White Oud Triangle

Pairfum Eau De Parfum Person Reading Cardamom Tonka White Oud Man 1 1

Pairfum Fragrance Cardamom Tonka White Oud Description

Pairfum Eau De Parfum Person Reflection Cardamom Tonka White Oud Couple Plane 1 1

The Importance Of Natural Perfume

Natural Perfume

The Meaning Of Natural Perfume

We have just published a new article about the importance of natural perfume:

https://www.pairfum.com/natural-perfume/

With many synthetic products on the market, we believe it is more important than ever to educate our readers about the importance and the processes behind developing and manufacturing natural perfumes.

We hope this article provides something for the beginner perfumer as well as the seasoned enthusiast.

Enjoy.

Natural Perfume Manufacturing

Natural Perfume For All

Natural Ingredients In Perfume

Experience Natural Perfume

Pairfum Person Reflection Spiced Rum Lime Guaiac Wood Eau de Parfum

Spiced Rum, Lime & Guaiac Wood – Eau de Parfum Intense

Pairfum Eau De Parfum Person Reflection Spiced Rum Lime Guaiac Wood Couple Kiss 1 1

£120 | € 140 | US$ 170 |

This Connoiseur’s accord opens with the intense aroma of Rum, nuances of Lime & Lemon and a radiant combination of Nutmeg & Pepper. The heart is deep and rich with Tuberose, Iris and Vintage Leather. A fond of Guaiac Wood, Cedarwood, Golden Amber, Vanilla Pod and Musk complete this luxurious fragrance.

Olfactive Family: Woody

Gender: Unisex / Masculine

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping (UK, Europe, US/CAN).

Shop for it here:
https://www.pairfum.com/product/spiced-rum-lime-guaiac-wood-eau-de-parfum/

Pairfum Person Reflection Spiced Rum Lime Guaiac Wood Eau De Parfum Man

Pairfum Fragrance Spiced Rum Lime Guaiac Wood Triangle

Pairfum Fragrance Spiced Rum Lime Guaiac Wood Description

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