We are delighted to share with you a wonderful review of our Perfume Experience Box (Fragrance Library) by Savanna Rae.
We really like how she describes the use of the Experience Box as a unique gift because gifting perfume is notoriously difficult.
You will enjoy reading the full review here on here website.
On our website, you can find the Perfume Experience Box on this page.
She also created a video review on YouTube:
We would love your advice:
What is your single biggest frustration with Eau de Parfum?
We are asking to find out more about your experience with trying, buying and wearing Eau de Parfum, so that we can better serve and help you.
What is it that really frustrates you the most?
We would very much welcome your opinion.
Thank you for visiting Pairfum London.
If Someone offered you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, what would you say?
Well, … to start the Launch of our New Collection this is what we are going to Offer to the first 100 Perfume Lovers that say “YES”.
Simply click on the link HERE for further details.
Do you need a wonderful Gift for Father’s Day, but are you not sure what to send or give … ?
Even if you know that they would LOVE a new ‘Eau de Parfum’ …
How can you be sure they will LOVE the one you choose?
Well remember, we did offer you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, …
If you place your order by 12 Noon on 12th of June with us, we will deliver it on time for You.
Then from there you will allow your Father or Yourself to Experience the Magic ….
Everything to Gain and Nothing to Loose …
We are looking forward to hearing from you soon, as it is a limited number on offer x
We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance.
If you are one of those people who have heard the terms Niche Perfume, Artisan Parfum, Indie Scent or Boutique Fragrance bandied about and wondered what they really mean, then you should read on.
You are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.
There are specific elements that define a niche fragrance and set it apart from the Mass Market Brands we are accustomed to from Couture Houses and Designer Labels.
Although, when you define a niche fragrance, these lines become sometimes blurred when large worldwide brands describe their offerings as ‘Niche’ or introduce ‘Private Collections’. The fact that a product is available at every Airport, in every retailer and on every High Street worldwide would by definition exclude it from being considered a Niche Creation.
We equally believe a Niche Fragrance House that is owned by a global corporation no longer qualifies as being Niche. The list is long of these small perfumery houses that were bought-out. Examples are Jo Malone, Creed, Frederic Malle, L’Artisan Parfumeur, … It is not easy to spot these ‘Niche Wannabees’.
So when looking for a genuine Niche or Artisan Fragrance, the list below will help you to separate the true Niche from the ‘Niche Wannabee’
Well the following are our Top 10 Things that Define a Niche Fragrance:
Keep these in mind when shopping for Niche Fragrances.
Pairfum London’s in-house Perfumer Huib Maat created our collection of Natural Eau de Parfum Intense and we also introduced the Perfume Experience Box to try and sample these exquisite creations.
So on this the 3rd day of ‘National Fragrance Week’ we decided to combine it with ‘International Day of Happiness’ which is today the 20th of March
It made perfect sense to us, as smelling something beautiful makes us Happy ….
International Day of Happiness was created by Jayme Illien, who is a special adviser to the United Nations.
The idea was to celebrate happiness in all its forms, big or small.
Whether it is wearing your favourite Perfume, Dress, Shoes or singing in the shower…..
Do something that makes you Happy and spreads it all around.
We have posted one of our favourite Poems before, but we know it is Perfect for the International Day of Happiness..
So here it is again:
Smiling is infectious,
you catch it like the flu,
When someone smiled at me today,
I started smiling too.
I passed around the corner
and someone saw my grin.
When he smiled I realised
I’d passed it on to him.
I thought about that smile,
then I realised its worth.
A single smile, just like mine
could travel round the earth.
So, if you feel a smile begin,
don’t leave it undetected.
Let’s start an epidemic quick,
and get the world infected!
From everyone here at PAIRFUM London have a very Happy International Day of Happiness
We are frequently being asked: “How do you smell perfume?”
Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and not for the first time) how do you evaluate or test perfume?
It may seem that the obvious answer is “with your nose” – and in a sense (no pun intended) that is correct.
However, there is so much more to smelling a perfume, than simply taking a sniff …
In an earlier post we discussed how as individuals we have an olfactory blueprint that is totally unique to us.
So, … how we smell perfume or interpret a fragrance or note, will be as individual and unique as you are..
We know that memory formation is linked to our sense of smell.
So if you think how different your life’s experiences or your life’s road map has been when compared to those around you, it explains why some of us love certain notes while others may loathe them…
With National Fragrance Week now underway, what better time to try new Fragrances or Notes and evaluate them as only You can.
From everyone here at PAIRFUM London we just want to say “Try it, Enjoy it” and “Be Your Authentic Self”.
Smell Perfume Your Way.
Today is the start of National Fragrance Week..
A whole week to celebrate everything Fragrant..
This week The Fragrance Foundation have a host of events that are on offer..
From a brief History of Fragrances through the Decades, to events where you meet Perfumers to gain a little insider knowledge…
Whatever it is that tickles your ‘Senses’, there is something for everyone…
So from everyone here at PAIRFUM London “Happy National Fragrance Week” xx
International Women’s Day was first organised by the Socialist Party of America in 1909. In 1910 it was proposed to celebrate it annually every year on the 8th of March.
In some countries International Women’s Day is a public holiday, in others it is a day of protest, however for the most part it is largely ignored.
The fact that we need to have or celebrate an International Women’s Day in 2019, points to the fact that Women over the World do not yet have equal rights. The World Bank has just released a study that found ‘Only Six Countries’ have equal rights for men and women,
YES! you read that correctly only Six countries – just in case you are wondering ‘Who’ these six countries are? then I would hazard a guess that the answer will surprise you as much it did us….
They are – Belgium, Denmark, France, Latvia, Luxembourg and Sweden. The surprise was not that these countries have equal rights, the surprise was how many names missing from the list… are from the countries so many of us are proud to call Home.
In this quote, Warren Buffett highlights his view on the potential equal rights for women offer our society:
“It’s one of the things that makes me optimistic about America because when I look at what we have accomplished using half our talent for a couple of centuries, and now I think of doubling the talent that is effectively employed — or at least has the chance to be — it makes me very optimistic about this country,”
So from everyone here at PAIRFUM London we want to wish every Woman, who ever you are, what ever you do and where ever you are in the World – “A Happy International Women’s Day”, because without YOU this World would not exist xx
One of our favourite ‘health tips’ is that you can boost your health, mood and memory through the use of perfume.
Did you know that your sense of smell is the strongest of all the five senses as well as being the oldest ?
Or, that 75% of all emotions generated every day are due to smell? Just think about that for a moment… 75% of how you have felt or the emotions you had during a single day were due to scent !!
The reason for this, is that it is the one sense most connected to memory and emotion, and research has proven that we are 100 times more likely to remember something we smell over something we see, hear or touch.
Again, if you think about this for a moment – we are 100 times more lightly to remember something we smell over something we read, see or hear…. and yet we spend years in an education system that teaches us to remember important information, without ever using the strongest sense we have ‘Smell’ to help embed this information into memory…
Mother Nature designed our sense of smell to be the one sense to go directly to the fore brain without going to the thalamus, and one of the most obvious reasons for this is that the information our sense of smell provides us with is so important to our survival, that it needs to reach our brain in as fast a time as possible.
To give you an idea of just how fast the information is relayed – if you are impressed that Formula One race cars can go from 0-60 in as fast as 1.6 seconds,…then Formula One needs to get in the back seat as the entire procedure of olfactory processing takes a mere 200 milliseconds!
Odours and scents affect us all in different ways, by becoming aware of how a particular scent affects you personally, you will be able to enhance your health, mood and indeed memory. A particular scent or odour has no personal significance until it is connected to a space, a moment in time or something that has meaning to us.
Theresa Molnar, executive director of the Sense of Smell Institute, the research and educational arm of the perfume industry’s Fragrance Foundation. Has said that “Scents can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance,”.
So if we associate a particular scent or perfume with an action or a particular time of day, for example getting ready to fall asleep, relaxing, studying, or waking-up in the morning. Then the brain will form memories or associations to coincide with the inhalation of that specific note.
So if you do wish to improve your health, mood or memory a very simple way to do this is to include one of your favourite perfume notes when preparing for bed, sitting down to relax and unwind or preparing for an exam. It is such an easy thing to do, light one of your favourite perfumed candles, or spray the area you are using with a natural room spray, or place one of your reed diffusers in the room.
From the initial and subsequent encounters with the aroma, you begin forming nerve connections that intertwine the smell with emotions, so by choosing a scent or aroma that you love you can immediately alter your feelings in a positive, healthy and mood enhancing way.
Final Question: Did you enjoy this tip? Would you like us to write more about health tips linked to scent? Alternatively, what are your favourite health tips linked to fragrance or perfume?
We have heard it said that people don’t buy what they need!, they buy what they want….
Now this may be the case for some very rare and lucky individuals in the World…
However for the rest of us mere mortals, there are certain things that we must take into consideration before buying what we want… not least of which is our bank balance.
Having said that, when we do have a choice, as most of us at one time or another do – then we very rarely buy what we need – we buy what we want.
So, when we do have the wonderful opportunity to choose, especially something for someone we love or something very special for ourselves (and yes we do deserve it)
Then make sure that whatever you choose is like you, unique, special and worth waiting for…
PAIRFUM London was created for those times in Life – when Luxury is a necessity
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