The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
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TOP 10 Funny Jokes from the Edinburgh Fringe Festival 2018
We thought that the TOP 10 Funny Jokes from the Edinburgh Fringe Festival 2018 – would brighten-up your day – maybe even the week. The Winner of the 11th annual award for ‘Dave’s Funniest Joke Of The Fringe’ was Adam Rowe, gaining 41 per cent of a public…
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Review of Top 10 Essential Oils – Keep Young and Beautiful
Essential Oils – we have heard about them read about them, and most lightly we have used or do use them in our day to day lives. If you have ever had a professional therapeutic massage or a treatment at your local beautician, maybe you…
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Has a Blooming Flower Crown gone to Beyoncé and Rihanna Heads?
Are Flower Crowns the accessory of the summer, Has a Blooming Flower Crown gone to Beyoncé and Rihanna Heads? The answer is a resounding “YES”!When the Queens of Music, Fashion and Style don Blooming headpieces wearing them on the covers of September US and UK Vogues ,…
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Warren Buffett, PAIRFUM and the Me Too Movement (or #MeToo)
In an article in the Platinum Business Magazine’s ‘The Big Story’ , Warren Buffett, PAIRFUM and the Me Too Movement (or #MeToo) were mentioned..O.K, so maybe PAIRFUM was not mentioned in the same exalted company as Mr Buffett and the reference to #MeToo, refers to using…
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Did Dinosaurs stop to smell the Flowers
An article in the Guardian by Nicola Davis entitled – Did Dinosaurs stop to smell the flowers – made us smile and then stop to consider if they did?Even if they did so what…. As part of her research Nicola met and spoke with, Gemma Lake…
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Should How We Wear Perfume change during a Heatwave?
It may seem like a funny question to ask, but should how we wear Perfume change during a heatwave? However there are very good reasons to change what you wear during hot weather, for example our skin temperature is naturally higher when we are out…
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What Your Perfume Says about You
What Your Perfume Says about You – you may be surprised… but it speaks volumes and is very telling! Like your clothes, your favourite tipple, the music you listen to or the books you read, your choice of fragrance says a lot about the type…
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WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?
WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY? So often we are asked – “How can I be sure the Perfume I am wearing suits me”? Well one very simple answer to that is….. Most people know what they ‘Like’ and ‘Don’t Like’It may be…
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The 70s are back! Remember the Iconic Perfumes of the 70s?
If someone told you – The 70s are back , or asked you if you remember the Iconic Perfumes of the 70s? What is the first thing that springs to mind? Is it bell-bottoms which were a staple., or words like ‘Groovy and Flower Power’.How about T.V.…
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Organic Hand Wash Review
If one of the first things that drops into your inbox in the morning is an email entitled – Organic Hand Wash Review. In our case it not only peaks our interest but as you read through it, it brings a big smile to our…
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Video Post – Perfume Matters for Healthy Living
You Eat Healthy Food. You wear Organic Clothes. You Exercise. Is Your Home Healthy? Perfume Matters for Healthy Living! You can buy Healthy Fragrances by Pairfum London here.
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Flypast to Celebrate the 100th Birthday
Waiting on the Flypast to Celebrate the 100th Birthday today by the Royal Air Force, at the top of the Air Forces Memorial at Cooper’s Hill Lane in Englefield Green. Churchill’s wartime speech where he said – “Never was so much owed by so many to…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
