Wishing you, your family and friends a Happy, Healthy and Prosperous New Year!
Thank you for your support in the past year and we look forward to seeing you in the new year.

general and specific events
Wishing you, your family and friends a Happy, Healthy and Prosperous New Year!
Thank you for your support in the past year and we look forward to seeing you in the new year.

All of us at PAIRFUM would like to wish you, your family and friends:
We thank you for your continued support and look forward to seeing you in the new year.
Now is the time of the year to unwind and to allow the Magical Sparkle of Christmas to enter your home.



The World shines Green lights of ‘Hope & Positivity’ for St Patricks Day 2021.
Today the 17th of March 2021 is a St. Patrick’s Day like none other we can remember in recent history.
In a time when people around the World are worried, scared and when so many may feel alone, hundreds of iconic buildings around the World today, will light up green as a sign of ‘Hope & Positivity’ to all Irish people and all the Citizens of the World in a time of the Coronavirus.
In fact, we see that 66 countries around the world have 660 buildings, monuments, statues and public art lit up in the colour green to celebrate St Patricks Day 2021.
Here are some of our favourites: Christ the Redeemer statue in Rio de Janeiro, Niagara Falls, the London Eye, the ‘Welcome’ sign in Las Vegas, Madison Square Garden in New York, the Clifton Suspension Bridge in Bristol, Caerphilly Castle in South Wales and the Smurf Statue in Brussels.

New Friends that are taking part this year during St Patricks Day 2021 include the City Hall in Bangkok, Palais du Peuple in Djibouti City, the National Theatre in London and the Palace Bridge in St Petersburg, Burj al Arab, the Chain Bridge in Budapest and many more.
All around the world today, Irish people are coming up with creative and happy ways to celebrate this very important day for them.
However, today is not just about one country, one celebration, one race or nation – it is about One World.

So, … a Global Invitation was issued, today at at 3pm please join in with the people of Ireland in singing a song on St Patricks Day 2021:
(By Phil Coulter)
Come the day and come the hour
Come the power and the glory
We have come to answer Our Country’s call
From the four proud provinces of Ireland
CHORUS
Ireland, Ireland Together standing tall
Shoulder to shoulder
We’ll answer Ireland’s call
From the mighty Glens of Antrim
From the rugged hills of Galway
From the walls of Limerick And Dublin Bay
From the four proud provinces of Ireland
CHORUS
Ireland, Ireland Together standing tall
Shoulder to shoulder
We’ll answer Ireland’s call
Hearts of steel And heads unbowing
Vowing never to be broken
We will fight, until We can fight no more
From the four proud provinces of Ireland
CHORUS
Ireland, Ireland Together standing tall
Shoulder to shoulder
We’ll answer Ireland’s call
So today on St. Patrick’s Day to the People around the World wherever you are: Italy, China, Spain, USA, UK, France, Canada, Netherlands, Germany, Russia, Romania, Australia, New Zealand, Argentina, Mexico, Brazil, Nigeria, Saudi Arabia, India, Thailand, …
We are all together standing tall – shoulder to shoulder – we answer the World’s call…

March 8th is International Womens’s Day which was originally called ‘International Working Women’s Day’.
It was first celebrated on the 28th of February (1909) in New York in remembrance of the 1908 strike held by the International Ladies’ Garment Workers’ Union when 15,000 workers, marched through New York city’s lower east side to demand social and political rights.
The first International Women’s Day was held five years later in 1914, on the 8th of March which was chosen because it was a Sunday, and the majority of women would have the day off work thus allowing them to participate in the events that were organised. It has been celebrated on that date ever since.
The day was declared a national holiday in the Soviet Union in 1917, and it was adopted by the UN in 1977.
Since 1996, the UN has assigned a theme to every IWD. This year’s theme is “Be bold for change”. According to the UN, it is “a day when women are recognize for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political. It is an occasion for looking back on past struggles and accomplishments, and more importantly, for looking ahead to the untapped potential and opportunities that await future generations of women.”

Today’s ‘Google Doodle’ March 8th 2017 features Thirteen “female pioneers” – not all of whom are household names, most of them we may never have heard of and yet all of them achieved success in their chosen fields against what seems like insurmountable odds.

An article in the Lifestyle section of the Independent newspaper shows a clip made by a group of young men from an Australian school identifying as feminists. The video clip shows the answers these young Men were given when they asked the Women in their lives, Mothers, Aunts, Sisters, Teachers, Friends what Feminism meant to them. It takes just a few seconds to watch but leaves us begging the question? If we all just pause for a moment and asked ourselves “where would we be without Women”, I think there really is only one answer “nowhere” – put simply we would not exist. Read the article here.

One of the reasons why the perfume industry is so passionate about International Women’s Day is that it is an industry with a very strong female influence:
If you would enjoy sending a gift on International Women’s Day from a female-led enterprise, then head over to our online perfumery boutique. Did you already know that Pairfum London is a female-led enterprise?

We would like to wish all of our Customers, Friends and Visitors a very Happy Christmas.
We very much hope that you will get a chance to spend some time with your families & friends in some form or another.
We know it will not be the same, as being able to hugg, kiss and talk in person but at least we can ensure that nobody feels alone.
It has been a very strange and difficult year for all of us, which is why feel very privileged to have been part of your life during this time.
Josephine & Huib

At a time like this, wonderful memories are very precious.
With this in mind, below are links to the wonderful Christmas Concert by the 3 Tenors in Vienna 1999:
Full Concert: Christmas in Vienna 1999 The Three Tenors L.Pavarotti, J.Carreras, P.Domingo
“White Christmas” = White Christmas
“Sleigh Ride” = Sleigh Ride
“I’ll Be Home for Christmas” = I’ll Be Home for Christmas




We wish all of Customers, Friends & Partners a very Healthy & Happy New Year 2020.
Enjoy this wonderful new year to its fullest.
Pairfum London


A few of the Highlights of the Royal Wedding between Prince Harry & Meghan Markle in Windsor, UK.
Pairfum London wish the Royal Couple all the best for the new life together.
That they may be happy, healthy and treasure “The Power Of Love” they have for each other.

For mother’s Day we decided to try and find out what do Mums really want and how we should treat our Mothers on this special day.
So, we posed the question internally at PAIRFUM and the answers, we realised, depended on the age range of the children:
According to the Cambridge Dictionary, ‘Whatever’ is a pronoun, a determiner meaning ANYTHING or EVERYTHING.
Here are two examples of its meaning that would be very popular on Mothers Day:
Another recurring wish was for a long & lazy ‘Morning in Bed’, a lie-in followed by a long luxurious soak in the bath and the pleasure to take as much time as you like to choose what to wear and to do your make-up, or not, as the case may be.
One answer that was very clear was, that Mums want time for themselves: #Mumstime.

Mothering Sunday is held on the fourth Sunday of Lent in the United Kingdom, exactly three weeks before Easter Sunday.
This year that falls on Sunday 11th – this coming Sunday!
So, let’s all spare a thought and honour that special person who brought us into the world this Mother’s Day.
We would like to wish all of our customers, suppliers and friends a Happy, Healthy and Prosperous New Year.
We hope that you had a peaceful and enjoyable Christmas with your family & friends and we look forward to meeting you again this year.
May 2017 be a year in which your dreams come true.