An article in the Guardian by Nicola Davis entitled – Did Dinosaurs stop to smell the flowers – made us smile and then stop to consider if they did?Even if they did so what….
As part of her research Nicola met and spoke with, Gemma Lake and Guy Barter the Chief Horticultural Adviser for the RHS.
If! Dinosaurs did stop to smell the flowers, then this would mean a number of things….
One: that Flowers already existed … well they have always existed… haven’t they?Well the answer to that is, that after years and years and years of research, the history of flowers continues to vex scientists.
Even Darwin the naturalist, geologist and biologist, best known for his contributions to the science of evolution once wrote that the evolution of ‘Flowers’ was “an abominable mystery.”
So, when we say years, we mean years – consider that at the time of Darwin’s death, the oldest known fossils of flowering plants came from rocks that had formed between a 100 million to 66 million years before, during the Cretaceous period.
Flowering plants make up the majority of living plant species on the planet, they dominate many of the world’s ecosystems, from rain forests to grasslands and farms.
Most of the food we eat is derived from flowers, in the form of foods like corn, rice or wheat. We normally associate ‘Flowers’ with our gardens, but the sheer diversity of flowers in all their wonderful forms and colours is amazing, from garden or wild hedgerow roses, to magnolias, dandelions or pumpkins.
Flowering plants revolutionised life on Earth, so the next time you stop to admire or smell a flower say ‘Thank You’ , because what ever they look or smell like, we would and could not exist with out them.So if it is true that dinosaurs did stop to smell the flowers (and who are we to argue, especially not with a Dinosaur), and in doing so have had a role to play in the emergence of flowers.
Then we here at PAIRFUM London would like to say a big ‘Thank You’ to the Dinosaurs, for being one of the first to appreciate a Wonderful Perfume
What Your Perfume Says about You – you may be surprised… but it speaks volumes and is very telling!
Like your clothes, your favourite tipple, the music you listen to or the books you read, your choice of fragrance says a lot about the type of person you are.
It’s almost impossible to pick a fragrance without it being a reflection of your life experience, or one that does not contain certain aspects of your personality.
You may have heard the phrase “you are what you eat”, well we here at PAIRFUM London believe that “You are what you wear” – in regards to Perfume that is…It is also the reason why !!
Before PAIRFUM London creates a ‘Perfume’, our Perfumer always has in mind a profile of the type of person, he is creating the fragrance for. It is like a vocation or some may even say a religious calling, to match the fragrance notes to the personality or spirit of the wearer.
When deciding on which Perfume to ‘Wear’ or ‘Buy’, your decision may not be as random or simple as you think….
Numerous studies, and countless hours over the the last 30 years have been spent on researching the effects of the sense of smell and taste on human emotion, mood, behaviour, and related disease.
From researchers conducting personality tests on subjects, and then comparing them with the results of tests carried out on participants who took part in a study of ‘fragrance and flavor preferences’. With one researcher describing the tests as a ‘Rorschach’ test but using odour.
How? you may ask could a ‘Personality’ test and your ‘Fragrance’ preferences be related?
Research into why we chose one particular aroma over another, has fascinated scientists and researchers for decades.
It stands to reason that we will obviously have a better understanding of someone, if you know their likes and dislikes. If this is the case, then it must also stand to reason why, ‘Understanding’ ourselves and our ‘Personalities’ would help us make more informed decisions.
This relates to every aspect of our lives, relationships, decision making, work, rest and play…
If you are looking for that ‘Someone Special’, and have ventured out on that first date….
You meet ‘Ms or Mr. Possibly Perfect’ for the first time and smell their ‘perfume or cologne’, and instantly even if you are not always aware of it.. you know much more about their personality than you think…..
DO YOU KNOW YOUR PERSONALITY TYPE?
IF NOT – WOULD YOU LIKE TO KNOW WHAT IT IS?
The following is the ‘Myers-Briggs’ personality chart:
Which one are you? are you a………..
ESTJ: A true leader, they recognises the strength of the individual, as well as that of the group.
ISTJ: A hard worker very reliable and dependable, a true Friend.
ESFJ: A person who enjoy helping others, are the perfect role model.
ISFJ: Have the ability to connect with others on an intimate level, is supportive and one of the worlds peacemakers.
ESTP: Are full of passion and energy, have rational if sometimes distracted mind, wonderful at Inspiring others, are natural group leaders.
ISTP: Are known for their creativity, sense of humour, hands-on approach and their strong sense of direct fairness
ISFP: Live a life full of colour and are inspired by connections with people and ideas, sensitive to others feelings and appreciate harmony
ESFP: Lives in the moment and excitement of life, are generous, encouraging and has irresistible style.
INFJ: Decisive, full of creativity, imagination and conviction.
ENTP: Loves to play ‘Devil’s advocate’, are honest, independent and love to brainstorm ideas and think big.
ENTJ: Are natural-born leaders, with a personality type that embodies the gifts of charisma and confidence.
INFP: The worlds true idealists, who will always look for the good in even the worst of people and events.
ENFJ: Born leaders, that are full of passion and charisma and are naturally confident.
ENFP: Is a true free spirit, enjoying social and emotional connections, they are also charming, independent, energetic and compassionate.
INTP: Inventiveness, creativity with a unique perspective and vigorous intellect.
INTJ: A natural thirst for knowledge, are starry-eyed idealists that think nothing is impossible, look at life like a a giant chess board.
Understanding a personality type, our own, that of someone we love or someone we have just met. Could help us navigate more easily the day to day interaction in our work and social life.
We also know from studies that choosing a Perfume is closely connected to ‘Personality type’ and Colour preferences.
Now that you know what your ‘Personality Type’ is…..
WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?
If so we would LOVE to hear from you here at PAIRFUM London – click here to send us your contact details for further information.
If someone told you – The 70s are back , or asked you if you remember the Iconic Perfumes of the 70s?
What is the first thing that springs to mind?
Is it bell-bottoms which were a staple., or words like ‘Groovy and Flower Power’.How about T.V. programs such as Starsky and Hutch, The Dukes of Hazzard and Charlie’s Angels.
Maybe it is the Music, or World events that were happening at the time.
What ever it is that springs to mind, the 1970’s had some iconic styles, great music, wonderful Perfumes and no shortage of political scandal.So like it or not everywhere you look, style trends from the ’70s are back or making a comeback.
If you are wondering why we think the 70s are back? just look at how…
Recently style from the 1970’s has begun to resurface, open a magazine or fashion blog post, and you spot the odd fringe, frayed denim and where would we be without flares.
Do you ever wonder why certain trends come around again when they do?
Is it fashion houses simply regurgitating styles in a cyclical order?
Or! has it to do with ‘Zeitgeist’ – the defining spirit or mood, of what people feel and what is happening in the world.
The good thing is that when you look back at what defines a decade, most people remember the Fashion, Perfume, Food and Music that shaped it.If The 70s are back – then we here at PAIRFUM London want to look back at the wonderful Perfumes of the time.
It is hard to think of Fashion in the 70s without ‘Saint Laurent’ springing to mind, as Yves Saint Laurent was himself synonymous in revolutionising the landscape of 1970’s fashion.
So as an homage to this colourful, ‘Funky’ period in history, we have picked out!
Our Top Ten Iconic Perfumes of the 70s, that helped defined an era:
Charlie the legendary perfume by Revlon presented in 1973, ad campaigns for the scent featured a number of models including Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company’s advertising.
Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel’s birthday, the 19th of August. The perfume was launched just a year before she died, and the scent was created by Henri Robert.
Diorella a fragrance by Christian Dior, for women brought to the market in 1972. Created to symbolises the spirit of freedom of the 1970s.
Rive Gauche a women’s perfume launched by Yves Saint Laurent in 1971, remembered by many for it’s all-aluminium silver and cobalt blue striped bottle.
Opium another of the iconic perfumes created for Yves Saint Laurent in 1977, it caused quite a stir at the time with its controversial name and ad campaigns.
White Linen was created for Estee lauder by Sophia Grojsman in 1978, and was a modern classic.
Anais Anais by Cacharel a fragrance created for women 1978, this was the first perfume created by them.
Cristalle Perfume by Chanel – a fragrance for women released in 1974, remembered by many for it’s Green Notes.Estée Lauder launched Cinnabar in in 1978, in answer to Yves Saint Laurent Opium..First by perfumer Jean-Claude Ellena for Van Cleef & Arpels, when Ellena was commissioned to create ‘First’ back in 1976 – it was literally the first ‘jewellery fragrance’ in the world.
There are so many other wonderful Perfumes from the 70s such as, Clinique Aromatics Elixir by perfumer Bernard Chant, Oscar by perfumer Christian Bastard-Lafitte for Oscar de la Renta in1977, Lauren created by perfumer Bernard Chantby for Ralph Lauren also in 1977, Ciara by Revlon in1973… but for now we will just keep it to our top ten
Now when looking back over our selection of some of the classic Perfumes of the 70s, we may be accused of being a bit top-heavy with the Female fragrances of the time.
Why have we not included any Male fragrances?
Well, you must also remember that in the 70’s Men wore ‘Aftershave’, and these great Fragrances that came to epitomise this era are so iconic, that we have decided that they deserve a separate article all to themselves.
Have you heard the one about Biodegradable Plastic from Tree Glue?
Well ‘Good News’ about tackling the global problem of plastic waste appears to be like buses…
You wait forever then two or three of them turn-up at once..
An article in the Telegraph today states that biodegradable plastic made from ‘tree glue’ could be on shelves within five years…
This is not something that has just happened overnight researchers at the University of Warwick have found that a natural glue called lignin, which holds cellulose fibres together, stiffening plant stems, can be turned into a strong, moldable plastic.
The Warwick’s teams discovery of this byproduct of the paper making process, looks to be another major step forward in tackling one of the greatest environmental challenges facing the world today.
Professor Tim Bugg at Warwick University has developed a way to use genetically modified bacteria to turn the glue into useful chemicals.
His discovery of a bacteria called ‘Rhodococcus jostii’, which lives in the soil and feeds on the glue, can be genetically altered so that it turns lignin into high yields of biodegradable plastic.
Prof Bugg has been working on his research for 40 years…..
YES – you read that correctly – FORTY YEARS
During a meeting in London he said: “I have been working on lignin for 40 years and when I started people said ‘you’re wasting your time’ but now people are thinking this is possible. Still difficult but it is possible.”
Difficult but possible – it is so heartening to hear such ‘Positive News’ in a time when everything seem to be ‘Bad News’.
When currently, around 300 million tonnes of plastic is discarded each year, with only about 10 per cent of it being recycled. It is people like Proffesor Bugg and his research team that the government should be funding and encouraging.
It is time we all #RethinkPlastic – where what we do is part of the ‘Solution’ and not the ‘Problem’
We here at PAIRFUM, have always tried to find ways to work along side and incorporate Nature into all of our products and packaging. It is why all our packaging is ‘Renewable & Home Compostable’ to discover why PAIRFUM’s is ‘ Luxury with a Conscience’ click here
Good News, a solution has been found for our Oceans Drowning in Plastic.
It is estimated that over 8 million tonne of plastic is dumped into our seas every year.
It is also believed that at this rate by 2050, there will be more plastic in the sea than fish.
SO!
Unless you fancy having ‘Plastic & Chips’ as a treat from your local eatery. Then something has to be done!
But what?
Well, it may just be that a student from Reed College in Oregon, called ‘Morgan Vague’, has come up with a possible solution.
Morgan, who is studying biology at Reed, started to look for a solution to one of the World’s most urgent environmental problems:
the Disposal of Plastic Waste.
Currently, around 300 million tonnes of plastic is discarded each year, with only about 10 per cent of it being recycled.
You may be wondering what did Morgan come up with? that could solve this floating menace?
It would appear, that while studying our wonderful friends, the ‘Bacteria’, she discovered breeding bacteria capable of digesting or eating plastic and potentially breaking it down into harmless by-products.
Thank you Mother Nature (yet again), for coming to our rescue and for trying to help save us from ourselves.
While conducting the research for her senior thesis at Reed Ms Morgan a biology major, began searching for microbes adapted to degrade plastic in the soil and water around refineries in her hometown of Houston.
As you do….
What she discovered is amazing:
Morgan uncovered a fat-digesting enzyme potentially capable of breaking down plastic and making it palatable for the bacteria.
Plastic eating Microbes – IS THIS THE ANSWER?
She believes, that if the process was sped up, it could play a very important role in finding a solution to the planet’s plastic problem.
Just before you run off to protect your computers, cars and TVs from this plastic gobbling wonder,
Remember these are naturally occurring bacteria that are out there in the environment.
The team of scientists behind the research are just trying to isolate bacteria and then treat the plastic in a way that bacteria can naturally digest it.
The study is still in it’s infancy and has a long way to go, but at least it is going in the right direction.
We here at PAIRFUM, have always tried to find ways to work along side and incorporate Nature in to all of our products and packaging, right from inception.
It is why one of our by-lines has always been….
‘LUXURY WITH A CONSCIENCE’ – you can find out more about our green roots here.
Does how we start each day affect our mood? is it true that how starting the Day with Positive thoughts can alter the outcome.
When we sit down to have a quite moment or seek time for ourselves, are we really having that, much sought after ‘relaxing, de-stressing’ ‘Me-time’, or do we simply spend the time talking to ourselves?
If we start the day by talking to ourselves, so what?
We all have times during the day (or night), when we have very deep and maybe not so meaningful conversations with ourselves.
Who cares! if we have private internal conversations with ‘Us’, and why does it matter so much!!
Well it does matter, and here is the reason why…
Research has shown that ‘Positive’ thinking helps to manage stress, and can even improve your health.
There is no problem with having an in-depth chat with our inner selves..
Or is there?
Well the answer to that is ‘YES’ and ‘NO’
‘YES’ there is a problem if – that chat is the all consuming practice of NEGATIVE SELF-TALK….
‘NO’ if the internal monologue is POSITIVE…
So, when we want to have a little ‘Natter’ with the person who appears to live inside our head, how do you make sure it’s Positive?
How we begin each day affects our mood, energy level and productivity for the rest of the day..
So by starting your day with ‘Positive’ thoughts you can alter the outcome.
HERE – are someways to make sure that you always benefit from your internal ‘Head to Heart’ or Heart to Head’ self-talk.
1.
STOP – constantly hitting that ‘Snooze’ button, which sleep researches have warned is not good for your ‘Heart’… as you are literally repeatedly inflicting a “cardiovascular assault” on the body and your nervous system.
2.
START- your day by spending the time from when you first wake-up, to when you get out of bed, thinking of or focusing on ‘ONE’ thing that you are looking forward to accomplishing or doing that day.
DOING – this simple ( but not always easy task ), helps you avoid the feeling of panic or dread when you suddenly remember – all the things you must not forget to do today, all the things you have to achieve, and last but not least all things that might go wrong.. and all of this negativity will flood your consciousness in just a matter of minutes..
Don’t let it…
3.
ONCE- you have calmed and quietened your mind, slowly open your eyes, gently stretch and get ready to go into your day with a clear and positive outlook.
As – Lao Tzu said “Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habit. Watch your habits; they become character. Watch your character; it becomes your destiny.”
4.
TAKE – time to refresh and reinvigorate your mind & body by taking a mood boosting morning shower. We would recommend using one of the PAIRFUM London ‘Organic Body Wash & Shower Oil’s’, our ‘SPA or Pink Grapefruit’ is a perfect start to any day.You can find further information here about all the PAIRFUM London Organic Skin Care products.
5.
So, from now on when that alarm bell rings in the morning, the only #PAUSE #Button you should reach for is the one to #STOP #NEGATIVE #THOUGHTS, and when you are next having a conversation with yourself, please ‘REMEMBER’ just how ‘NICE’ a ‘PERSON’ you are talking to..
You may be wondering,
what are these 10 Amazing Things About Your Nose, that will change how you think about Yourself?
So, you don’t think you are Amazing, you are nothing special, right?
Wrong, … apart from the fact of course that you are a walking, talking, seeing, hearing smelling, feeling, loving wonder of Nature.
Now, that in it’s own right is not bad for a start but, …
It gets better!
Here are the 10 Amazing Things About Your Nose:
1.
Did you know that that every 28 days you grow a ‘ A new nose’.
Well, … not technically speaking of course, but you do renew your scent cells so that your olfactory sense is as ‘fit as a fiddle’ and looking forward to the month ahead.
2.
Your sense of smell does not wait around, it is fully functioning and ready to go,
… before your are even born.
3.
We can remember an aroma or smell with more accuracy after a year, than with visual recall.
A study showed that you can remember smells with 65% accuracy after a year, while visual recall is about 50% after only three months.
4.
The human nose can detect one trillion distinct scents.
Yes! you read that correctly – One Trillion …
5.
Our sense of smell is completely unique from our other senses, in that it is the only sense that travels directly to the forebrain without going to the thalamus.
In other words, …
Your brain wants the information received by your nose FAST.
This is a matter of survival.
So,… no time wasting here.
6.
Our nostrils are ‘Ipsilateral’.
“What does this mean?”, you may ask.
It means, ‘on or affecting the same side of the body.
Each nostril is directed onto a separate side of the brain, where the right nostril corresponds to the right side of the brain and the left nostril corresponding to the left side of the brain.
Where normally the ‘Right’ side of the brain controls the ‘Left’ side of the body and vice versa, well lets just say “your nose it likes to be different”…
7.
Apologies Gentlemen, … but another thing that Women are better at:
Women have a better sense of smell.
One reason for this may be that women have a more developed orbital prefrontal region of the brain.
Or, it may also have evolved to help Women choose the best possible mate.
So you see Gentlemen, it is not all bad news, it insures they pick You, that special someone!
8.
It is estimated that 70% of taste is actually based on olfactory sensations.
Just consider how food loses its flavour when we have a cold.
So the next time you are enjoying a glass of your favourite tipple or a wonderful meal, then you ‘Nose’ who to thank for it.
9.
If you are impressed that Formula One race cars can go from 0-60 in as fast as 1.6 seconds,…
then get in the back seat F1, as the entire procedure of olfactory processing takes a good 200 milliseconds!
10.
Last but by no means least, in this era of ‘Fake News’, your nose is impossible to deceive.
Peter Mombaerts, a Director at the Max Planck Institute of Biophysics, states: “olfaction is the most elementary and fleeting of all senses, an ideal detector of body and environmental chemistry. The sense of smell is almost impossible to mislead”.
So, … the ‘Nose knows, you know’!
Now that you have learned these 10 amazing things about you nose,
You will never again be able to honestly say: “There is nothing special about me”.
It is for that very reason that we, here at PAIRFUM London, create Natural Perfumes and Products that compliment and enhances that ‘Amazing, Wonderful You’.
Do you want to find out about even more Amazing Things, then click here ?
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We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Dubai & Abu Dhabi.
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