Every year, the perfume industry assembles to award the famous FIFI awards. The are like the “Oscars” but for fragrances. The first two countries have made their choices and you can read more about them here:
For us here at PAIRFUM, the stand-out fragrance in France was this year:
‘La Petite Robe Noire Couture’ (eau de parfum, Guerlain)
In the USA, our personal winner is this year: ‘Invictus’ PACO RABANNE (Puig)
What is your favourite fragrance of the year ?
27/01/2023
It’s not uncommon for a unique scent to trigger a long forgotten memory or association. That’s the beauty and power of fragrances. When it comes to choosing your signature scent, it’s not as easy as looking at the shape and style of the perfume bottle, or reading online reviews. You need to pick a scent that will please your senses and suit your personality. Whether you’re a perfume fanatic or you’re new to fragrances, choosing the right perfume can be a daunting and intimidating task. You need to understand the different fragrance notes and families, and find one that you’d like to be associated with. A memorable scent will make people notice you as you enter or exit a room. This feat can be more easily achieved by picking a niche perfume, as they’re more unique when compared to other mass-produced fragrances.
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27/01/2023
Throughout 2022 and into 2023, beauty fridges have taken the world by storm. Many beauty influencers and gurus have shown support for the idea of storing beauty products in a fridge. While it may sound odd, refrigerating your beauty products has multiple advantages. This is especially true for the hotter months, when your beauty products are more likely to deteriorate in terms of quality and shelf life.
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24/01/2023
The ‘Mandarine Orange’ is a sweet, juicy citrus fruit also named ‘Mandarin’ or ‘Mandarine’. Read about why they are the scent of the Chinese New Year. The role of Mandarine Oranges
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10/01/2023
When it comes to choosing a fragrance, it can be overwhelming to navigate the sea of options available. With so many different brands, perfumers, and scent families to choose from, how do you find a fragrance that resonates with you to become your signature scent? Finding your signature scent is a personal and subjective process, and it can take some trial and error to find the perfect match. However, with a little bit of understanding and exploration, you can find a scent that speaks to you and reflects your unique style and personality. This process can also be a rewarding and self-expressive experience.
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20/12/2022
What do you normally store in your fridge? We bet it's just your regular dairy or food items, like milk, ketchup, eggs, mustard, etc. But when you visualise the inside of your fridge, do you ever see perfume in there? It may sound unusual but many perfume enthusiasts have hopped onto the trend of storing fragrances inside a mini fridge. There has been a lot of debate about whether or not it's safe to store your perfumes inside a fridge. To help you out, we can shed some light on what is the most ideal perfume storage option.
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16/12/2022
This post answers the questions 'What should I look for when buying perfume?' and 'How can I avoid mistakes?'
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