We would love your advice:
What is your single biggest frustration with Eau de Parfum?
We are asking to find out more about your experience with trying, buying and wearing Eau de Parfum, so that we can better serve and help you.
What is it that really frustrates you the most?
We would very much welcome your opinion.
Thank you for visiting Pairfum London.
If Someone offered you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, what would you say?
Well, … to start the Launch of our New Collection this is what we are going to Offer to the first 100 Perfume Lovers that say “YES”.
Simply click on the link HERE for further details.
Do you need a wonderful Gift for Father’s Day, but are you not sure what to send or give … ?
Even if you know that they would LOVE a new ‘Eau de Parfum’ …
How can you be sure they will LOVE the one you choose?
Well remember, we did offer you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, …
If you place your order by 12 Noon on 12th of June with us, we will deliver it on time for You.
Then from there you will allow your Father or Yourself to Experience the Magic ….
Everything to Gain and Nothing to Loose …
We are looking forward to hearing from you soon, as it is a limited number on offer x
We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance.
If you are one of those people who have heard the terms Niche Perfume, Artisan Parfum, Indie Scent or Boutique Fragrance bandied about and wondered what they really mean, then you should read on.
You are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.
There are specific elements that define a niche fragrance and set it apart from the Mass Market Brands we are accustomed to from Couture Houses and Designer Labels.
Although, when you define a niche fragrance, these lines become sometimes blurred when large worldwide brands describe their offerings as ‘Niche’ or introduce ‘Private Collections’. The fact that a product is available at every Airport, in every retailer and on every High Street worldwide would by definition exclude it from being considered a Niche Creation.
We equally believe a Niche Fragrance House that is owned by a global corporation no longer qualifies as being Niche. The list is long of these small perfumery houses that were bought-out. Examples are Jo Malone, Creed, Frederic Malle, L’Artisan Parfumeur, … It is not easy to spot these ‘Niche Wannabees’.
So when looking for a genuine Niche or Artisan Fragrance, the list below will help you to separate the true Niche from the ‘Niche Wannabee’
Well the following are our Top 10 Things that Define a Niche Fragrance:
Keep these in mind when shopping for Niche Fragrances.
Pairfum London’s in-house Perfumer Huib Maat created our collection of Natural Eau de Parfum Intense and we also introduced the Perfume Experience Box to try and sample these exquisite creations.
So on this the 3rd day of ‘National Fragrance Week’ we decided to combine it with ‘International Day of Happiness’ which is today the 20th of March
It made perfect sense to us, as smelling something beautiful makes us Happy ….
International Day of Happiness was created by Jayme Illien, who is a special adviser to the United Nations.
The idea was to celebrate happiness in all its forms, big or small.
Whether it is wearing your favourite Perfume, Dress, Shoes or singing in the shower…..
Do something that makes you Happy and spreads it all around.
We have posted one of our favourite Poems before, but we know it is Perfect for the International Day of Happiness..
So here it is again:
Smiling is infectious,
you catch it like the flu,
When someone smiled at me today,
I started smiling too.
I passed around the corner
and someone saw my grin.
When he smiled I realised
I’d passed it on to him.
I thought about that smile,
then I realised its worth.
A single smile, just like mine
could travel round the earth.
So, if you feel a smile begin,
don’t leave it undetected.
Let’s start an epidemic quick,
and get the world infected!
From everyone here at PAIRFUM London have a very Happy International Day of Happiness
We are frequently being asked: “How do you smell perfume?”
Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and not for the first time) how do you evaluate or test perfume?
It may seem that the obvious answer is “with your nose” – and in a sense (no pun intended) that is correct.
However, there is so much more to smelling a perfume, than simply taking a sniff …
In an earlier post we discussed how as individuals we have an olfactory blueprint that is totally unique to us.
So, … how we smell perfume or interpret a fragrance or note, will be as individual and unique as you are..
We know that memory formation is linked to our sense of smell.
So if you think how different your life’s experiences or your life’s road map has been when compared to those around you, it explains why some of us love certain notes while others may loathe them…
With National Fragrance Week now underway, what better time to try new Fragrances or Notes and evaluate them as only You can.
From everyone here at PAIRFUM London we just want to say “Try it, Enjoy it” and “Be Your Authentic Self”.
Smell Perfume Your Way.
Today is the start of National Fragrance Week..
A whole week to celebrate everything Fragrant..
This week The Fragrance Foundation have a host of events that are on offer..
From a brief History of Fragrances through the Decades, to events where you meet Perfumers to gain a little insider knowledge…
Whatever it is that tickles your ‘Senses’, there is something for everyone…
So from everyone here at PAIRFUM London “Happy National Fragrance Week” xx
International Women’s Day was first organised by the Socialist Party of America in 1909. In 1910 it was proposed to celebrate it annually every year on the 8th of March.
In some countries International Women’s Day is a public holiday, in others it is a day of protest, however for the most part it is largely ignored.
The fact that we need to have or celebrate an International Women’s Day in 2019, points to the fact that Women over the World do not yet have equal rights. The World Bank has just released a study that found ‘Only Six Countries’ have equal rights for men and women,
YES! you read that correctly only Six countries – just in case you are wondering ‘Who’ these six countries are? then I would hazard a guess that the answer will surprise you as much it did us….
They are – Belgium, Denmark, France, Latvia, Luxembourg and Sweden. The surprise was not that these countries have equal rights, the surprise was how many names missing from the list… are from the countries so many of us are proud to call Home.
In this quote, Warren Buffett highlights his view on the potential equal rights for women offer our society:
“It’s one of the things that makes me optimistic about America because when I look at what we have accomplished using half our talent for a couple of centuries, and now I think of doubling the talent that is effectively employed — or at least has the chance to be — it makes me very optimistic about this country,”
So from everyone here at PAIRFUM London we want to wish every Woman, who ever you are, what ever you do and where ever you are in the World – “A Happy International Women’s Day”, because without YOU this World would not exist xx
One of our favourite ‘health tips’ is that you can boost your health, mood and memory through the use of perfume.
Did you know that your sense of smell is the strongest of all the five senses as well as being the oldest ?
Or, that 75% of all emotions generated every day are due to smell? Just think about that for a moment… 75% of how you have felt or the emotions you had during a single day were due to scent !!
The reason for this, is that it is the one sense most connected to memory and emotion, and research has proven that we are 100 times more likely to remember something we smell over something we see, hear or touch.
Again, if you think about this for a moment – we are 100 times more lightly to remember something we smell over something we read, see or hear…. and yet we spend years in an education system that teaches us to remember important information, without ever using the strongest sense we have ‘Smell’ to help embed this information into memory…
Mother Nature designed our sense of smell to be the one sense to go directly to the fore brain without going to the thalamus, and one of the most obvious reasons for this is that the information our sense of smell provides us with is so important to our survival, that it needs to reach our brain in as fast a time as possible.
To give you an idea of just how fast the information is relayed – if you are impressed that Formula One race cars can go from 0-60 in as fast as 1.6 seconds,…then Formula One needs to get in the back seat as the entire procedure of olfactory processing takes a mere 200 milliseconds!
Odours and scents affect us all in different ways, by becoming aware of how a particular scent affects you personally, you will be able to enhance your health, mood and indeed memory. A particular scent or odour has no personal significance until it is connected to a space, a moment in time or something that has meaning to us.
Theresa Molnar, executive director of the Sense of Smell Institute, the research and educational arm of the perfume industry’s Fragrance Foundation. Has said that “Scents can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance,”.
So if we associate a particular scent or perfume with an action or a particular time of day, for example getting ready to fall asleep, relaxing, studying, or waking-up in the morning. Then the brain will form memories or associations to coincide with the inhalation of that specific note.
So if you do wish to improve your health, mood or memory a very simple way to do this is to include one of your favourite perfume notes when preparing for bed, sitting down to relax and unwind or preparing for an exam. It is such an easy thing to do, light one of your favourite perfumed candles, or spray the area you are using with a natural room spray, or place one of your reed diffusers in the room.
From the initial and subsequent encounters with the aroma, you begin forming nerve connections that intertwine the smell with emotions, so by choosing a scent or aroma that you love you can immediately alter your feelings in a positive, healthy and mood enhancing way.
Final Question: Did you enjoy this tip? Would you like us to write more about health tips linked to scent? Alternatively, what are your favourite health tips linked to fragrance or perfume?
We have heard it said that people don’t buy what they need!, they buy what they want….
Now this may be the case for some very rare and lucky individuals in the World…
However for the rest of us mere mortals, there are certain things that we must take into consideration before buying what we want… not least of which is our bank balance.
Having said that, when we do have a choice, as most of us at one time or another do – then we very rarely buy what we need – we buy what we want.
So, when we do have the wonderful opportunity to choose, especially something for someone we love or something very special for ourselves (and yes we do deserve it)
Then make sure that whatever you choose is like you, unique, special and worth waiting for…
PAIRFUM London was created for those times in Life – when Luxury is a necessity
When deciding to write a post on the best men’s colognes, it is normally the – Best Top 10 Men’s Colognes for 2018, or Top 10 Men’s Colognes.
Why Top Ten, why not the Top Twenty or the Top Thirty Five for that matter?
Why refer to them as Colognes for Men, when the word ‘Cologne’ refers to a perfume ‘Classification’, and is not gender specific?
Well now that I am on a roll asking questions! why does it have to be Top Ten Men’s Cologne for 2018 – how about a trip back in time to remember some of the wonderful Men’s fragrances of the 60s, 70s or 80s.
Just like the releases of today, there were some wonderful creations, some you may not have thought so wonderful but they were memorable.
When looking back at the Classic Men’s Perfumes of the 70’s, you quickly realised that the offerings at the time were in general referred to as Men’s Aftershave, as the word ‘Cologne’ was taken to refer to the iconic ‘4711’ – you see we have made some progress…
So enough Q&A for now, back to the wonderful Men’s grooming products that have in some instances become classics.
Starting in the late 1960s, single-note musk fragrances became very popular, reaching their peak in the 70s.
It was the decade that saw an increase in unisex fragrances, and the creation of the first natural and organic perfumes. It was also the decade in which the number of Men’s fragrances increased in relation to Women’s – for example in the 50s there were 6 Men’s fragrances brought to market – now compare this to 69 that was launched in the 70s…..
When you mention a particular brand or a perfume name from one of these era’s, most people over the age of 25+ have a memory they can connect to one of these. They could immediately associate them with their Grandfather or even Father.
Old Spice: by the Shulton Company(now a part of P&G), although it has been around since the 1930’s, it was in the 1970’s that it changed from being a shaving brand to a fragrance brand by introducing signature scents like ‘Old Spice Burley’. In 2008, the original Old Spice scent was re-branded as “Classic Scent”, with the ‘Old Spice Classic shower gel’ being sold using the wonderful slogan – “The original”- If your grandfather hadn’t worn it, you wouldn’t exist.” – Now if this isn’t a reason to wear fragrance, we don’t know what is!!
Kouros: from the Yves Saint Laurent stable which just missed the 70’s, being brought to market in 1981, is a perfume that we could not fail to mention. This Fougère accord that was inspired by a trip to Greece – hence the name, is one that is known by almost anyone who has any interest or love of masculine fragrances.
Aramis: by perfumer Bernard Chant in 1965, going back even further into our perfume memory banks. They claimed at the time that this was created to be the most elegant Men’s Cologne in the world, and when worn by the right man who could argue with them…
Jovan: the US brand that was founded in 1972 and is synonyms with musk, it was also a market leader in marketing techniques being the 1st Fragrance to sponsor a Rock Band, which it did in 1981 on the Rolling Stones ‘Tattoo You’ tour.
EAU SAUVAGE: released in 1966 by Christian Dior and was created for them by perfumer Edmond Roudnitska. The name for the perfume was chosen by Dior when his friend Percy Savage turned up late for an appointment … true or not it is certainly an unusual way to choose the moniker for your new fragrance. It was famous for its fresh, citrusy notes with spicy Lavender on a woody base.
Ralph Laurens: their first male fragrance contained a very distinctive pine note, and was packaged in a very disincentive forest green bottle
Polo is one of the first two perfumes by Lauren, and was created by Carlos Benaim in 1978.
Faberge Brut: first launched in 1964 by Fabergé, called “The Essence of Man” in one of its advertisements, and who could forget the U.K. advertising campaign with the heavyweight boxer Sir Henry Cooper who asked us to “splash it all over”.
Paco Rabanne Pour Homme: the first of the aromatic-fougère family, combining spicy and woody notes, Since 1973 this fragrance has been an established cornerstone of contemporary perfumery. It inspired countless men’s fragrances for decades after it’s launch.
Pour Monsieur – In 1972 Pierre Cardin launched his first men’s fragrance, it was a classic of the spicy masculines notes of the 1970’s, and one of the first to come in a non-aerosol spray. The reason for mentioning this is, that Gentlemen were for the most part, used to applying their ‘aftershave’ using the ‘Splash’ method. With the advent of atomisers there was for a time – a tenancy to shall we say “Over apply”, until the lessons of ‘Less is More’ was grasped.
Tabac: created by Mäurer & Wirtz in 1959, it may be around for almost 5 decades, but it is loved as much now as it was then – despite or maybe because of the priceless – “Peter Wyngarde Smells – long pause – Great”…… advert.
I was told by someone recently, that one of their most vivid memories of the 70s was of them as a child choosing a Christmas or birthday gift for their father or grandfather. Due to the lack of choice in both what was on offer and their budget constraints, it was a toss-up between Old Spice, Brut, Blue Stratos or if all else failed Denim – well the advert for Denim aftershave did say “It looks good on a Woman but smells better on a Man”….. quite an achievement that an Ad can make you both smile and cringe simultaneously…..
There are so many wonderful Men’s Colognes from the 50s, 60s, 70s & 80s, that we can’t mention them all – especially in an article entitled the Best Top 10 Men’s Colognes.
However we could not finish off without mentioning the colourful, wonderful, imaginative and in some cases most definitely suspect advertising campaigns that went along with these fragrances and the era.
For starters – how about encouraging Men to “Start a fire, that Women can’t put out” – as if Women are not busy enough already… Or Play Dirty it’s Cricket..
How about “Englishmen have more dash, Italians are suave- How come Scandinavian Men get to carry on the way they do?” – well to find out the answer to that you would have to ask Shulton the makers of Teak Men’s fragrance in 1968…
Men’s Colognes have been around for thousands of years, albeit under a large number of different guises. They have the ability to capture our attention, and the reason for wearing them ? well if we are very honest it is to capture the attention of other people. They have become a part of our everyday life, and if you were to ask almost every man you know do they wear Cologne, Aftershave of Perfume, then the answer would be a resounding “YES” and it is really easy to see WHY!!
Here at PAIRFUM London we love Men’s Colognes, Men’s Eau de Parfum, Men’s Eau de Toilette, we are really lucky that we get to create Perfume for a living – for Men, for Woman and for the Home.
If you would like to discover more about our New ‘Eau de Parfum’ that will be launched shortly – then please click HERE
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