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Nose Blindness

How to Avoid Nose Blindness When Testing Perfumes at Home

Nose blindness, or if you want the medical term – ‘olfactory fatigue’, in a nutshell is when your sense of smell gets overloaded and gives up. Spritzing four or five different scents in five minutes on a testing strip overwhelms the nose. Soon, every scent on the paper strip blurs into a dull, indistinguishable haze. It happens to every person who tests fragrance quickly. This experience of nose blindness is completely natural, but nose blindness makes choosing a perfume nearly impossible.

Pushing past that point leads to terrible fragrance choices. Notes get muddled. You buy a full bottle of perfume, take it home, and wonder why it feels completely wrong on your skin. Sampling ought to be fun. Slowing down helps your nose stay sharp, allowing your olfactory sense and overall sense of smell to stay clear and prevent nose blindness.

Understand How Your Nose and Brain Read Scent

A quick spritz of perfume releases millions of microscopic particles. Every single perfume sends a cloud of invisible odour molecules floating into the air. These molecules travel up into the nose, landing directly on tiny olfactory receptors tucked inside the olfactory epithelium. Each receptor responds to specific molecule shapes, firing rapid electrical signals straight to the brain.

The brain edits out routine data. It is a biological survival trick. By ignoring a constant smell, your brain stays alert for actual danger. When a smell is constant, like a constant smell from home diffusers or a signature perfume, your mind mutes it. That explains why you stop noticing a smell or your own daily fragrance after twenty minutes, even while people nearby compliment the scent. In an intense testing session with tester perfumes, this process speeds up dramatically. Your nose gets hit with temporary sensory overload, leaving you unable to tell one smell from another.

A slower version happens at home when you go nose blind to a familiar scent, a familiar smell, or a favourite daily fragrance. Different problems require different solutions. Sudden overload requires immediate resets so your nose can recover. Long-term nose blindness requires spending a day or two away from that particular scent or particular smell. Complex natural compositions change over hours. Rushed sampling simply ruins the experience and triggers nose blindness.

Fragrance Smelling Strip Blotter Mouillette Light

The Science of Olfactory Adaptation and Sensory Overload

The human chemical senses are ancient. Sensory adaptation occurs across every human sense, but olfactory adaptation happens almost instantly. Within seconds, specialised olfactory receptors bind each scent molecule in the air. These olfactory receptors pass messages down the nerve path into the olfactory system inside the brain. Once the brain decides that a background smell is harmless, much like quiet background noise, it turns down the volume on that specific scent.

Testing too many different scents triggers complete overload in your smell receptors. This temporary fragrance fatigue, another common name for olfactory fatigue, stops accurate scent identification. You think you have gone nose blind permanently, but your nose is merely taking a self-defence break. When olfactory fatigue sets in, your nose needs rest to recover its natural acuity.

True sensory loss is entirely different. Complete inability to smell is known as anosmia. Some people are born with congenital anosmia, while others experience specific anosmia where they cannot smell one single compound or odour. Physical blockages like a nasal polyp, a severe sinus infection, or sudden swelling in the nasal passages block airflow and dull your sense of smell. Swelling alters how a person processes an odour, aroma, or fragrance because restricted blood flow changes physical sensitivity. Conversely, moving around to encourage healthy blood flow through the nasal passages speeds up recovery when your nose suffers from olfactory fatigue. However, if you suddenly lose the ability to detect a strong odour like smoke or an invisible gas leak, or if loss of taste happens alongside smell loss, speak with a doctor immediately. Medical research links permanent anosmia to broader impacts on mental health and sexual health, proving just how essential the human sense of smell really is.

Set Up the Perfect Home Testing Ritual

Environment matters immensely. Pick a quiet, airy room with an open window. Clear out competing smells first. Cooking smells, cleaning sprays, diffusers, or burning candles ruin the air. Natural light helps too, so you can see how liquid sits on a blotter or skin. Keeping your skin well hydrated helps immensely, because dry skin absorbs liquid too fast and alters scent projection.

Paper blotters are best for first rounds. They keep liquids off your hands and let your nose compare options without commitment. Start with blotters. Only move your absolute favourites onto skin, usually the inner wrists or elbows. Avoid testing more than three or four fragrances at once, unless you want your nose to experience nose blindness as scents fight for attention.

A simple testing cadence works wonders across a full day:

  • Spritz once on a paper blotter, write down the name, and take a quick sniff from a few inches away.
  • Write down your raw first reaction, then walk away for ten minutes.
  • Come back to check the heart notes once top notes fade and the fragrance unfolds.
  • Put your favourite fragrance selections on your skin and wear them for a few hours.
  • Sniff the dry down in the evening, noting your thoughts in a notebook.

Taking time transforms a chaotic testing session into a pleasant habit that helps prevent nose blindness.

Struggling With Nose Blindness

Practical Ways to Prevent and Reverse Nose Blindness

Set hard limits before opening a single sample bottle. Testing three to five perfumes in one session is plenty for your nose. Space out each scent on paper by at least two minutes. Take even longer gaps before putting any fragrance on your skin. When every smell starts blurring, stop. Your nose is telling you to pause and prevent further nose blindness.

Resetting your senses is remarkably straightforward when nose blindness or olfactory fatigue sets in:

  • Step outside into crisp, fresh air for five minutes to clear your nose.
  • Sip a cold glass of water to stay hydrated and refresh your nose.
  • Smell your clean, unscented skin on the inside of your elbow to reset your nose.
  • Throw open a window to flush out trapped air so your nose can rest.
  • Do a few gentle physical stretches to boost blood flow to your head and nasal passages.

What about coffee beans? Perfume shops love offering jars of coffee, but coffee is no miracle fix. Heavy coffee beans add yet another intense aroma to an already exhausted nose. Fresh coffee might offer a brief break, but neutral air and unscented skin work far better than coffee when clearing your nose from olfactory fatigue.

Pace your testing over several days to avoid nose blindness. Prolonged exposure to heavy cologne or strong room spray triggers nose blindness faster. Practice scent rotation by switching between different scents on alternate days. Rotate which perfumes you test on different days, so every fragrance gets its own distinct scent bubble. That way, every scent can show its personality without causing nose blindness or making your nose tire out.

Make Cleaner, Clearer Perfume Choices at Home

Fair testing demands structure for your nose. Spray two options on one arm and two on the other, leaving clean skin between each spot. Check them every hour rather than making quick judgments right after the first spray. Notice how each fragrance evolves over time without triggering nose blindness.

Ask simple, practical questions while testing. How does this fragrance fit into your everyday routine? Does it sit comfortably while you work or relax, or does it demand too much attention? A good perfume or fragrance should complement your day, not overwhelm your nose.

Giving a perfume room to breathe on skin reveals its subtle layers. That prevents nose blindness from ruining your impression, letting your nose appreciate a familiar smell or discover an exciting new fragrance without feeling overwhelmed by nose blindness. That is how you find something you genuinely love wearing, rather than the fragrance that shouted the loudest in the room.

Pairfum Collection Niche Perfume Experience Fragrance Library 6 Square

Turn Home Testing Into a Luxurious Scent Ritual with Pairfum London

Testing fragrance at home ought to feel like a treat. Spending twenty quiet minutes with a notebook, a comfortable chair, and a couple of tester perfumes feels just as relaxing as a slow cup of tea. Over time, keeping a scent diary helps track how your taste evolves while preventing nose blindness.

Group your samples by scent family. Try exploring citrus one day, woods or florals the next. Taking your time and trusting your nose keeps nose blindness from getting in the way. With a little patience, home testing turns into a satisfying personal ritual that leads straight to a signature perfume and home fragrance routine that feels completely yours.

Pack of 40 Smelling Strips by Pairfum London

Methodical fragrance testing requires reliable tools. The Huib Maat Pack of 50 x Smelling Strips provides the exact absorbency needed for accurate evaluation. Rather than applying multiple scents directly to skin, these specialist paper blotters hold perfume securely, allowing individual notes to unfold at a natural pace across several hours. Isolated on paper, subtle differences become far easier to spot. Keeping a supply of quality strips keeps home sampling organised, preventing premature olfactory fatigue and ensuring every sample receives an honest assessment.

Fragrance Library Perfume Experience Box by Pairfum London

In-shop perfume counters trigger sensory overload within minutes. The Pairfum Fragrance Library Perfume Experience Box fixes that by bringing twelve 2ml Eau de Parfum Intense vials straight to your home. No crowds, no pressure. Each sample delivers roughly one hundred sprays, giving you weeks to test notes on paper or wear them through a full day in your own space. Watch how tart rhubarb or warm cardamom settles on your skin without rushing. With fifty smelling strips included and the cost fully redeemable against a full bottle, trying new scents at home becomes a sensible choice rather than an expensive gamble.

Perfume Smelling Strip Blotter Mouillette Liquid

Discover Your Signature Scent With Confidence

Tester perfumes let you test how scents behave on your skin before buying a full bottle. Comparing notes, longevity, and overall feel at your own pace takes the guesswork out of finding a favourite scent or fragrance. Protect your sense of smell, pace your testing to prevent nose blindness, and enjoy discovering a perfume that truly fits your nose and style.

How To Use A Perfume Sampler Effectively

How To Use A Perfume Sampler Effectively

It is important to know How To Use A Perfume Sampler effectively because they offer a fantastic way to explore a variety of fragrances without committing to a full-sized bottle. These small, sample-sized bottles allow you to try different perfumes, helping you find the one that suits you best. Whether you are new to the world of perfumes or a seasoned enthusiast, perfume samplers provide an affordable and convenient way to expand your fragrance collection.

With the rise of fragrance libraries and experience boxes, sampling perfumes has never been more accessible. These curated collections often include a variety of scents tailored to individual preferences. By using perfume samplers, you can experiment with different aromas, compare how they develop on your skin, and make informed purchasing decisions before investing in a full-sized bottle.

Beyond helping you discover your signature scent, perfume samplers offer additional benefits, such as portability and versatility. Their compact size makes them ideal for travel, allowing you to carry a selection of fragrances wherever you go. Sampling also reduces waste by preventing the purchase of perfumes that do not suit your personal taste.

Understanding Perfume Samplers: Definition and History

Perfume samplers are small bottles containing a limited amount of perfume, designed to provide just enough product for a few applications. These samples come in various formats, including vials with spray or dab applicators. They enable fragrance lovers to test perfumes on their skin and experience how the scent evolves over time before making a larger purchase.

The tradition of perfume sampling dates back centuries. Early perfumeries would provide small amounts of fragrance to customers, allowing them to experience different scents before committing to a purchase. Over time, this practice has evolved, with many brands now offering sample kits, discovery sets, and fragrance libraries.

In today’s fragrance industry, perfume samplers are an essential tool for both brands and consumers. They serve as an introduction to new scents, allowing customers to explore a diverse range of options without financial risk. With the growing popularity of niche fragrance and luxury fragrance collections, sampling has become a key part of the fragrance discovery process.

Perfume Experience Bo

Types of Perfume Samplers and Their Benefits

Perfume samplers come in various types, each offering distinct advantages. Understanding these different formats can help you make the most of your sampling experience.

Sample Vials

These small vials, typically containing 1-2ml of perfume, are commonly included in promotional giveaways or sold as part of discovery sets. They are a cost-effective way to test multiple fragrances without a significant investment. Sample vials are also perfect for travel or carrying in your handbag for quick touch-ups throughout the day.

Mini Bottles

Miniature versions of full-sized perfume bottles, mini bottles usually hold between 5-10ml of fragrance. They provide a more extended sampling experience, allowing you to wear the perfume several times before deciding if it suits you. The packaging often mirrors the full-sized version, adding a touch of luxury to the experience.

Rollerball Samples

Rollerball samples, typically available in 10ml sizes, feature a roller applicator for precise application. They are ideal for those who prefer controlled fragrance application and are convenient for on-the-go use. Rollerballs offer a practical way to test a perfume over a longer period without committing to a full bottle.

How to Use a Perfume Sampler Effectively

Using a perfume sampler correctly enhances your fragrance experience and ensures you get the most accurate impression of a scent. Follow these tips and tricks to maximise your sampling process:

1. Apply on Skin, Not Just Paper

While blotter strips can give you an initial impression of a fragrance, perfumes develop uniquely on skin due to body chemistry. Apply a small amount to pulse points such as the wrist or inner elbow and observe how it evolves over time.

2. Allow the Fragrance to Develop

Perfumes unfold in three stages: the top notes (first impression), the heart notes (the main body of the fragrance), and the base notes (the lasting scent). Wait several hours to experience the full transition before making a decision.

3. Test in Different Environments

Wear the perfume in different settings, including indoors, outdoors, and at various times of the day. Temperature, humidity, and personal activity levels can influence how a fragrance performs.

4. Limit the Number of Tests

To avoid overwhelming your senses, test no more than three fragrances at a time. If sampling multiple scents, cleanse your olfactory senses by sniffing coffee beans or the inside of your elbow between applications.

5. Take Notes

Jot down your impressions of each perfume, noting its longevity, sillage (the scent trail it leaves), and how it makes you feel. Comparing notes can help you make an informed choice when purchasing a full-size bottle.

A Lady Sampling Perfume

Perfume Discovery Sets and Fragrance Gift Sets

Perfume discovery sets and fragrance gift sets are excellent ways to explore multiple scents. Many brands offer these sets as curated collections of different fragrances, allowing you to test and compare them before selecting a full-size bottle.

These sets make ideal gifts for women who enjoy exploring new scents. Whether you’re drawn to floral, citrus, or gourmand scent profiles, discovery sets provide variety and value. They often include fragrances such as vanilla, jasmine, and designer blends from brands like Jo Malone London, Le Labo, and Parfums de Marly.

Decants: An Alternative Sampling Option

Decants are small bottles filled with perfume taken from full-sized bottles, typically ranging from 5-15ml in size. They offer a great way to sample high-end and niche fragrances without purchasing an entire bottle.

Pros of Decants:

  • Access to Luxury Scents: Allows you to try expensive or hard-to-find perfumes at a fraction of the price.
  • More Applications: Provides enough product for multiple wears, giving a comprehensive impression of the fragrance.
  • Travel-Friendly: Their smaller size complies with airline regulations, making them perfect for travel.

Cons of Decants:

  • Lack of Original Packaging: Since decants are transferred from larger bottles, they may not come in branded packaging.
  • Possible Quality Issues: Exposure to air during decanting can slightly alter the fragrance.
  • Authenticity Concerns: Buying from unreliable sources may result in diluted or counterfeit products.

When purchasing decants, ensure you buy from reputable sellers to guarantee authenticity and quality.

Discover Your Signature Scent with the Perfect Perfume Sample Set

Discover your favourite scents with the perfect Perfume Sample Set from Pairfum London with the Ideal Perfume Experience Box. This gift set offers a selection of carefully curated fragrance samples, perfect for exploring a new fragrance or finding your signature fragrance. Whether you’re seeking a new scent or looking to treat yourself to a perfume gift set, the sampler sets provide the ideal way to try out a variety of notes. Once you’ve found your favourite fragrance, why not upgrade to a full-sized bottle and enjoy your perfect fragrance every day?

Pairfum London Fragrance Library Perfume Experience Box

Experience perfume in a completely new way—discover fragrances that are uniquely you, from the comfort of your own home, free from the overwhelming perfume cloud of store aisles. Explore at your own pace, with no rush or pressure, and see how each fragrance lasts on your skin, evolving and becoming distinctly yours.

Pairfum Collection Niche Perfume Experience Fragrance Library 91 Square

Conclusion

Perfume samplers and decants provide an excellent way to explore new fragrances without the commitment of a full-size bottle. Whether you’re looking for your signature scent or simply enjoy variety, sampling allows you to discover perfumes that suit your style and preferences.

By understanding the different types of samplers, using them effectively, and considering options like discovery sets, fragrance samples, and decants, you can make well-informed fragrance choices. Embrace the world of perfume sampling and enjoy the journey of finding the perfect scent.

A Guide to Fragrance Layering

Fragrance Layering | A Complete Guide

Professional Woman Layering A Fragrance

What Is Fragrance Layering ?

Fragrance layering is quite self-explanatory. It is the wearing of more than one fragrance at a time to create something unique and a means to stand out from the crowd. The number of combinations of fragrances one can try are limitless and there are also a number of ways that one can layer their fragrances. For more information, you may want to give this article a read.

Why Should Someone Try Fragrance Layering ?

The art of fragrance layering can help people find their own unique fragrance, and is a perfect opportunity for perfume enthusiasts who like to experiment and push the boundaries. Another way to consider it, would be finding and establishing one’s own sense of style. Just as you might mix and match  different clothes and accessories to create new and interesting outfits.

As well as the opportunity for authentic self-expression, your skin is unable to absorb all of the fragrance oils as it otherwise would. Therefore, the fragrance will last a lot longer. A fragrance smells different to each of us, and layering will enhance the true aroma of the fragrance.

An Exploration Of Fragrance Layering

How Does One Apply A Layered Fragrance ?

Applying the different fragrances in the correct order is paramount in order to get a high-quality aroma. You should start with the heaviest fragrance and end with the lightest to be sure that the lighter aromas are not ‘weighed down’.

Regarding where you apply your perfume, this is more or less dependent on your own personal preference. You may want to start with the fundamental pulse points such as your neck and wrists. However fragrance layering is about exploration and experimentation. Why not apply your new fragrance to more original areas such as a floral fragrance in your hair or some scented water on your clothing?

Stand Out With Fragrance Layering

Possible Fragrance Layering Combinations

If you are reading this article then may we assume you are just starting to layer fragrances. To assist you we have put together a table to suggest some possible combinations that you can get started with.

Fragrance Family Recommended To Be Layered With These Fragrance Families
Chypre Aquatic, Floral, Fruity, Woody
Citrus Chypre, Fougere, Fruity, Woody
Floral Citrus, Fruity, Oriental, Woody
Fougere Citrus, Floral, Woody
Fruity Chypre, Floral, Gourmande
Gourmande Floral, Fruity, Oriental, Woody
Oriental Aquatic, Floral, Fruity, Woody
Ozonic / Aquatic Citrus, Floral, Woody
Woody Citrus, Floral, Gourmande, Oriental, Ozonic / Aquatic

Create Your Own Fragrance

Fragrance Layering With Pairfum London

The process of fragrance layering is a great example of trial and error and it is likely to take many attempts before you get it right. Therefore, having lots of different perfumes and fragrances at hand is essential. Although, while perfume can bring such joy, full-sized perfume bottles are a luxury item with the equivalent price.

Therefore might we recommend our Fragrance Experience Box. Not only will you have access to 12 different fragrances, but once you have found a fragrance you love, you can have the cost of the experience box deducted from your ‘full-sized’ purchase.

It is also perfect for sharing or as presenting as a gift to someone who is looking to reinvent themselves.

Savanna Rae Review Perfume Experience Box Fragrance Library 4 Sq

Single Biggest Frustration Eau De Parfum

Your Advice on Eau de Parfum?

We would love your advice:

What is your single biggest frustration with Eau de Parfum?

click here to answer

We are asking to find out more about your experience with trying, buying and wearing Eau de Parfum, so that we can better serve and help you.

What is it that really frustrates you the most?

We would very much welcome your opinion.

Thank you for visiting Pairfum London.

Eau De Parfum Biggest Single Frustration Man

Eau De Parfum Biggest Single Frustration Woman Trying

Frustration Single Biggest Eau De Parfum

True Fragrance Experience Man Spray

Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums

If Someone offered you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, what would you say?

Woman Oil True Fragrance Experience PAIRFUM London's Niche Eau de Parfums

Well, … to start the Launch of our New Collection this is what we are going to Offer to the first 100 Perfume Lovers that say “YES”.

Authentic Fragrance Experience PAIRFUM London's Niche Eau de Parfums Spray

Simply click on the link HERE for further details.

Do you need a wonderful Gift for Father’s Day, but are you not sure what to send or give … ?

Authentic Fragrance Experience PAIRFUM London's Niche Eau de Parfums Spray

Even if you know that they would LOVE a new ‘Eau de Parfum’ …

How can you be sure they will LOVE the one you choose?

Authentic Fragrance Experience Bottle

Well remember, we did offer you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, …

If you place your order by 12 Noon on 12th of June with us, we will deliver it on time for You.

Then from there you will allow your Father or Yourself to Experience the Magic ….

Everything to Gain and Nothing to Loose …

We are looking forward to hearing from you soon, as it is a limited number on offer x

Niche Perfume Indie Artisan Boutique Pairfum London

Top 10 Things That Define A Niche Fragrance

Eau De Parfum Person Reflection Cardamom Tonka White Oud Curls Define A Niche Fragrance

We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance.

If you are one of those people who have heard the terms Niche Perfume, Artisan Parfum, Indie Scent or Boutique Fragrance bandied about and wondered what they really mean, then you should read on.

You are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.

There are specific elements that define a niche fragrance and set it apart from the Mass Market Brands we are accustomed to from Couture Houses and Designer Labels.

Although, when you define a niche fragrance, these lines become sometimes blurred when large worldwide brands describe their offerings as ‘Niche’ or introduce ‘Private Collections’. The fact that a product is available at every Airport, in every retailer and on every High Street worldwide would by definition exclude it from being considered a Niche Creation.

We equally believe a Niche Fragrance House that is owned by a global corporation no longer qualifies as being Niche. The list is long of these small perfumery houses that were bought-out. Examples are Jo Malone, Creed, Frederic Malle, L’Artisan Parfumeur, … It is not easy to spot these ‘Niche Wannabees’.

So when looking for a genuine Niche or Artisan Fragrance, the list below will help you to separate the true Niche from the ‘Niche Wannabee’

Eau De Parfum Person Reflection Sea Salt Sage Amber Man Muscular Define A Niche Fragrance

Well the following are our Top 10 Things that Define a Niche Fragrance:

  1. A Perfume House, founded by a Perfumer who’s wish is to create Unique Fragrances – like the original Fragrance Houses of Old
  2. An in-house Perfumer, that is unencumbered by the restrictions of mass consumerism, and is allowed to recreate the ‘artistry of the unique’ in luxury fragrances.
  3. Limited Availability – not on sale in every shop, store and airport worldwide.
  4. Art and Creativity – like Painters, Poets, Writers, Chefs, Wine Makers, Gardner’s, Designers, as the founder of PAIRFUM London Huib Maat said “Who would want to create a copy of the same thing again and again if they have the ability and creativity to create an original? – no true Artist would”
  5. The use of Natural, Unusual or Unique Perfumery ingredients and Accords, i.e. note combinations.
  6. Selective approach to Distribution – not available everywhere
  7. A different approach to PR & Marketing – where the best form of advertising is – through ‘Word of Mouth’ passed from one Fragrance Aficionado to another ( and with a little help from the right type of Magazine article)…
  8. With the attention to detail given to the creation of a Niche Perfume, it assures the wearer that the Perfume is of the highest quality.
  9. Something that is rare is always more precious – Clientele will seek out and love something different – because we were born unique – so why not celebrate it..
  10. Not owned by a global, multi-national Corporation or produced on a large scale factory floor but in small batches and independently owned.

Keep these in mind when shopping for Niche Fragrances.

Pairfum London’s in-house Perfumer Huib Maat created our collection of Natural Eau de Parfum Intense and we also introduced the Perfume Experience Box to try and sample these exquisite creations.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display Define A Niche Fragrance
Smile Infectious Perfume Happy Man

International Day of Happiness

So on this the 3rd day of ‘National Fragrance Week’ we decided to combine it with ‘International Day of Happiness’ which is today the 20th of March

Smile Infectious Fragrance Happy Girl

It made perfect sense to us, as smelling something beautiful makes us Happy ….

Niche Perfume Indie Artisan Boutique Pairfum London

International Day of Happiness was created by Jayme Illien, who is a special adviser to the United Nations.

The idea was to celebrate happiness in all its forms, big or small.

Whether it is wearing your favourite Perfume, Dress, Shoes or singing in the shower…..

fragrances that cool you & your home: perfume, room fragrance and skin care (natural / organic)

Do something that makes you Happy and spreads it all around.

We have posted one of our favourite Poems before, but we know it is Perfect for the International Day of Happiness..

So here it is again:

Smiling is infectious,
you catch it like the flu,
When someone smiled at me today,
I started smiling too.

I passed around the corner
and someone saw my grin.
When he smiled I realised
I’d passed it on to him.

I thought about that smile,
then I realised its worth.
A single smile, just like mine
could travel round the earth.

So, if you feel a smile begin,
don’t leave it undetected.
Let’s start an epidemic quick,
and get the world infected!

From everyone here at PAIRFUM London have a very Happy International Day of Happiness

Pairfum Eau De Parfum Niche Perfume Display

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How Do You Evaluate, Test or Smell Perfume?

National Fragrance Week Woman Rose Flower smell perfume

We are frequently being asked: “How do you smell perfume?”

Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and not for the first time) how do you evaluate or test perfume?

National Fragrance Week Man in Suit smell perfume

It may seem that the obvious answer is “with your nose” – and in a sense (no pun intended) that is correct.

However, there is so much more to smelling a perfume, than simply taking a sniff …

National Fragrance Week Perfume Bottles smell perfume

In an earlier post we discussed how as individuals we have an olfactory blueprint that is totally unique to us.

So, … how we smell perfume or interpret a fragrance or note, will be as individual and unique as you are..

National Fragrance Week Woman Rose Flower Head

We know that memory formation is linked to our sense of smell.

So if you think how different your life’s experiences or your life’s road map has been when compared to those around you, it explains why some of us love certain notes while others may loathe them…

With National Fragrance Week now underway, what better time to try new Fragrances or Notes and evaluate them as only You can.

From everyone here at PAIRFUM London we just want to say “Try it, Enjoy it” and “Be Your Authentic Self”.

Smell Perfume Your Way.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Curls smell perfume
Pairfum Natural Artisan Eau de Parfum Intense Gold Flair

It is National Fragrance Week

 

Today is the start of National Fragrance Week..

National Fragrance Week 2018

A whole week to celebrate everything Fragrant..

IMG 5452

This week The Fragrance Foundation have a host of events that are on offer..

From a brief History of Fragrances through the Decades, to events where you meet Perfumers to gain a little insider knowledge…

Sims The First African American Woman In History To Be Featured In A Cosmetic Company’s Advertising For Charlie Perfume

Whatever it is that tickles your ‘Senses’, there is something for everyone…

Pairfum The Goddess Of Bocq Niche Perfumery Flower Bust 013

So from everyone here at PAIRFUM London “Happy National Fragrance Week”  xx

PAIRFUM World's First Perfumer Eau de Parfum: KNOW YOUR PERFUME PERSONALITY

International Womens Day IWD 2018

Women’s Day

International Women’s Day was first organised by the Socialist Party of America in 1909. In 1910 it was proposed to celebrate it annually every year on the 8th of March.

Miriam Makeba International Womens Day Rights Jazz Singer

In some countries International Women’s Day is a public holiday, in others it is a day of protest, however for the most part it is largely ignored.

Suzanne Lenglen Tennis Player 1920 International Womens Day

The fact that we need to have or celebrate an International Women’s Day in 2019, points to the fact that Women over the World do not yet have equal rights. The World Bank has just released a study that found ‘Only Six Countries’ have equal rights for men and women,

YES! you read that correctly only Six countries – just in case you are wondering ‘Who’ these six countries are? then I would hazard a guess that the answer will surprise you as much it did us….

They are – Belgium, Denmark, France, Latvia, Luxembourg and Sweden. The surprise was not that these countries have equal rights, the surprise was how many names missing from the list… are from the countries so many of us are proud to call Home.

Lotfia Elnady Plane International Womens Day

In this quote, Warren Buffett highlights his view on the potential equal rights for women offer our society:
“It’s one of the things that makes me optimistic about America because when I look at what we have accomplished using half our talent for a couple of centuries, and now I think of doubling the talent that is effectively employed — or at least has the chance to be — it makes me very optimistic about this country,”

Votes For Women Lapel Pin (Nancy)

So from everyone here at PAIRFUM London we want to wish every Woman, who ever you are, what ever you do and where ever you are in the World – “A Happy International Women’s Day”, because without YOU this World would not exist xx

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