The Perfume Blog & News by PAIRFUM
Shop Now
Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
Read ArticleOur Most Recent Posts
Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
-
Perfume Bottles in Art?
Today we came across a Fragrance Flacon in the painting “Seated Man” (by Roger De La Fresnaye, 1914) and it started us wondering about ‘perfume bottles in art’. For such a query, the internet offers a beautifully rich source of inspiration. We encourage everybody to…
-
Kate’s Garden at the Chelsea Flower Show
Tomorrow Tuesday the 21st of May see’s the opening of the Chelsea Flower show and the unveiling of Kate’s Garden For this years show the Duchess of Cambridge has designed and helped build a garden called ‘Back to Nature’ The inspiration for this multi-sensorial garden…
-
When Was The Last Time You Truly Experienced Perfume?
When was the last time you truly Experienced Perfume? Or do you, like the majority of people, try it and buy it, as you rush through an airport … Perhaps it was while you were visiting a department store, and the whole spraying mania was…
-
Rainwater Sculpture in Pine Forest
Suspended among the pine trees, is a ‘rainwater sculpture’ that looks like a chandelier. In John Grade Studio’s “Reservoir” sculpture, 5,000 x droplets collect rainwater, with each one attached to a clear net suspended within the tree canopy. As rainwater (or snow) collects within each…
-
The London Nose
Most people who live in, visit or plan to visit London have all heard of ‘The London Eye’, have any of you heard about ‘The London Nose’ ? Well you have now…. As anyone with an interest in or knowledge of Perfumery will know, Perfumers…
-
Happy Earth Day
Today, the 22nd of April, is “Earth Day” around the world and in its honour, people are sharing their passion & support for our wonderful planet with inspirational photos. This year’s theme is “protect our species” and it is the 49th celebration of this day.…
-
Top 10 Things That Define A Niche Fragrance
We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance. If you are one of those people who have heard the terms Niche Perfume, Artisan Parfum, Indie Scent or Boutique…
-
How Do You Describe Perfume?
One of the biggest challenges in perfumery is the continuous question of “How Do You Describe Perfume”. Our noses can distinguish 1 Trillon different smells but we struggle to articulate the differences, character or nuances of a fragrance. For this reason, the perfume industry has…
-
International Day of Happiness
So on this the 3rd day of ‘National Fragrance Week’ we decided to combine it with ‘International Day of Happiness’ which is today the 20th of March It made perfect sense to us, as smelling something beautiful makes us Happy …. International Day of Happiness…
-
How Do You Evaluate, Test or Smell Perfume?
We are frequently being asked: “How do you smell perfume?” Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and not for the first time) how do you evaluate or test perfume? It may seem…
-
It is National Fragrance Week
Today is the start of National Fragrance Week.. A whole week to celebrate everything Fragrant.. This week The Fragrance Foundation have a host of events that are on offer.. From a brief History of Fragrances through the Decades, to events where you meet Perfumers…
-
Happy St. Patrick’s Day
A very Happy St. Patrick’s Day to everyone, wherever you may be in the World, from Pairfum London! Enjoy this wonderful day of Green Celebration. The ‘Green’ Note in Perfumery on St. Patrick’s Day? Is there a ‘green’ fragrance that you should wear today to…
Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
– Click to Shop –
Would you like to see your article published here ?
Submit Your Article
The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
