The Perfume Blog & News by PAIRFUM
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Choosing Clean Home Scent Without Sacrificing Luxury
01/10/2026
A clean home scent is about more than covering up smells. It is about rooms that feel calm, safe and beautiful, where the air you breathe has been chosen as carefully as the furniture. Throw the windows open in high summer and scent drifts from room to room. What you spray, light or diffuse changes
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Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.
Video Post – Highlights Royal Wedding – Princess Eugenie & Jack Brooksbank
12/10/2018
Windsor was locked down for a 2nd time this year for a Royal Wedding! This time it was the wedding between Princess Eugenie and Jack Brocksbank, at St George’s chapel on Friday the 12th of October. Read more about the wedding here. Here at Pairfum London, we would like to wish the Royal Couple all the
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How to Evaluate, Sample, Smell or Test Fragrance?
09/10/2018
We are often asked how to evaluate, smell perfume or test fragrance. It may seem like a strange question “How do you Test Fragrance” ? However it really is not as strange as it seems, some people would say “Just open a bottle spray and take a sniff” Finding the right fragrance is not quite
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How to make a Reed Diffuser that is Personalised?
04/10/2018
We are often being asked the question, “How to make a Reed Diffuser that is Personalised? We all enjoy fresh, fragrant flowers or at the very least a natural uplifting or calming fragrance in our homes. This explains why over the past number of years, reed diffusers have become a very popular and a ‘must-have’
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The Earth House in Iran
04/10/2018
The ‘Earth House’ in Iran by Azeri and Lotfolahi centers around a coutyard and is located in kerman, the central part of iran. This private house designed by architects Jafar Lofolahi and Omid Azeri is built with earth, the historically most prevalent and important building material in this climate. The combination of soil, clay and
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‘Living Garden’ as a Vision of the Home of the Future – China House Vision 2018
02/10/2018
At “China House Vision 2018” MAD Architects propose ‘Living Garden’ as a vision of the home of the future. When we as perfumers hear ‘Living Garden’ and ‘Future Home’, we immediately think about the fragrance that will be inside this house. The scents this house conjures up for us are green, earthy, stemmy, airy and
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Wine Tasting & Your Sense of Smell
29/09/2018
We have been approached by a wonderful Wine company, who would like to do a Wine Tasting & Your Sense of Smell event… It may not be something we automatically think about in this way, but although each sense has it’s own receptor organs, smell and taste belong to our chemical sensing system – known as
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PERFUME IS THE CURE FOR BALDNESS
21/09/2018
Now it may not come as a surprise that here at PAIRFUM London, we smell, sleep, think and live Perfume – but did you know that it is not just us that know it is so amazing – now scientists believe that PERFUME IS THE CURE FOR BALDNESS …. YES – you read that correctly that PERFUME IS
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“Homo Faber” Showcases The Very Best Of European Craftsmanship
19/09/2018
The Finest of European Craftsmanship, from jewelery to bespoke bicycles, will be shown at “Homo Faber” with the aim of ‘crafting’ a more humane future by celebrating the excellence of artisans. The exhibition inspires interest in the skill of artisans that machines cannot match. “Homo Faber is an expression that was first coined during the
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Wax Candle Sculpture by Urs Fischer
17/09/2018
The artist Urs Fischer has created a real wax candle sculpture of Dasha Zhukova and burns the candle down to the ground. Dash Zhukova is a russian art collector and the founder of the garage museum of contemporary art in moscow. A wick is strategically placed on top of her head and when lit, it
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Sleep and Insomnia – How to Fall Asleep with Fragrance
29/08/2018
Our reason for writing an article on Sleep and Insomnia – How to Fall Asleep with Fragrance, came about when we were contacted recently by a number of customers and specialist groups regarding sleep deprivation, and it’s effect on our general well-being and mental health. If you were asked to suggest a product to include in a
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A Boutique Hotelier’s Guide to Creating a Luxury Haven at Home
28/08/2018
Wherever we call ‘Home’, from a Mansion to a Maisonette, we thought that – A Boutique Hotelier’s Guide to Creating a Luxury Haven at Home, is something we can all enjoy and aspire to, irrespective of the size of the house or the budget… Luxury is something that everyone enjoys and looks forward to, having
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Meditation – Top 5 Ways To De-Stress
22/08/2018
We have all been aware for some time that meditation has proven benefits for dealing with stress management, and improvement in overall health. There are many different types of meditation that are practised worldwide, and each discipline brings with it something unique. It would appear that everybody is doing it, and as with most things
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Discover more about this Perfume Blog & News Magazine
– Click to Shop –About the Perfume Blog & News Magazine by PAIRFUM London
Dear Reader,
Welcome to the perfume blog by PAIRFUM London.
We were asked recently by a journalist in an interview this question:
“What is your favourite part when it comes to blogging?”
The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!
Are we biased? Of course we are, … how can you be objective about perfume when it is all about passion and experiences. This is personal.
We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !
It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.
Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.
For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, … you can’t have one without the other.
So, … in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?
We love it, we love sharing, learning, listening and discussing.
Huib xx
P.S. ( God bless who ever invented ‘blogging’ )
More about the PAIRFUM Blog
This is a specialist news & perfume blog that combines and covers the following subjects:
– a home fragrance blog,
– a perfume blog,
– a bath, body and skin care blog, and
– anything about ‘making scents’ generally.
The PAIRFUM blog provides fragrance enthusiasts with a rich source of insights into the world of perfumery.
The blog is written / curated by Huib Maat, a perfumer and expert recognised as one of the world’s leading inventors in fragrance.
Perfume Blog
Everything in connection with perfume, fragrance, scent and perfumery is at the core of this fragrance blog:
– from couture perfume, especially natural fragrance and organic scents
– to eau de parfum, eau de toilette and eau de cologne
– either as a perfume spray, solid perfume or pulse roll-on parfums
– it touches on ingredients, for example spices, flowers and plants, natural and/or organic essential oils, perfumery oils and candle waxes, …
Home Fragrance Blog
This is the definitive home fragrance blog, with specialist posts about home fragrance in its many forms:
– reed diffuser and reed diffusers but also reed diffuser refill and diffuser refill oil
– luxury scented candles, scented candles in general and specifically soy wax scented candles or natural candles
– the blog also speaks about natural room spray
– long-lasting and natural wardrobe sachet
– natural botanicals for the home
Skin Care Blog
Bath, Body and Skin Care is another major subject for this blog:
– scented lotions and creams, such as body lotion, hand lotion, hand cream, body creme
– creams for the face
– fragrance washes in the form of hand wash, body wash, foam bath, foaming bath oil, shower gel
– natural soap and beauty soap, both large soap and guest soap
– skin care actives and beauty routines
Other Subjects Of Interest
Last but not least, here are additional topics that this blog covers:
– everything linked to ingredients not directly linked to but associated with our home fragrance blog, perfume blog and bath, body and skin care blog such as beeswax & bees, nature & organic, sustainability, recycling, …
– we write about your home, beautiful interior design & decor, architecture & interesting house, …
– and finally, articles about Britain, London, the Queen and Royal Family, …
Treasure a Pairfum
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The World of Pairfum London
Find Information about the following:
● Contact
● Pairfum London
● FAQs
● My Account
● Delivery
● Terms
● Returns
● Privacy
● Wholesale
Frequently Asked Questions
Find Answers to this type of Commonly Asked Questions:
● Which Fragrances are for Women or Men?
● How Long Do They Last?
● Can Perfume Expire?
● Any Precautions?
● Differences Between Longevity Of Fragrances?
● Some Fragrances Are Darker?
● Materials Used?
● Vegan?
Rise above the Mere Functional.
Find Your Perfect Fragrance
Magazine & Blog
Read in our Blog & Magazine about:
● Anything ‘Making Scents’, e.g. perfume memories
● Home Fragrance, Couture Perfume, Skin / Bath / Body Care
● Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
● Your Home, e.g. beautiful interior designs, architecture, decor, …
● Food, Drink, e.g. essential oils in foodd, desertd, drinks,…
● Britain, e.g. London, the Queen and Royal Family, …
The Fragrance Boutique
Enjoy shopping in our online Boutique:
Natural Perfume:
Eau de Parfum “Intense” Sprays, Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, …
Natural Home Fragrance:
Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, …
Gifts & Giftsets:
Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, …
Visit Our Boutique
