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easter lily

What is the Fragrance of Easter ?

Many different Flowers are associated with ‘Spring’ and ‘Easter’.

The Christian Church has given some flowers a special symbolism during the celebration of Easter.

Easter Lilies are typically white, as a sign of ‘Purity’, ‘Innocence’ and ‘Goodness’. Christians use Lilies to remember Jesus Christ, and it has become a symbol of his resurrection.

Christians have given Passion Flowers many different meanings for Easter over the years. The consensus is a remembrance of Jesus dying on the cross for them.

The Christian Churches all over the world celebrate Easter with large displays of spring flowers.

easter passion flower

Trail of White Petals by PAIRFUM

Here at PAIRFUM, we are proud to associate our perfume ‘Trail of White Petals’ with Easter, as it includes white lilies and perfectly matches the ‘innocence’ associated with easter.

‘Trail of White Petals’ is available in the following luxury scented candles and natural reed diffusers:

  • Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic, large and tin)
  • Flower Wax Candle
  • Message Candle


The perfect mothers day gift (Made in UK)

The Perfect Mother’s Day Gift – Love XX

Mother’s Day History

Mother’s Day is a relatively modern celebration which began in the United States in the early 20th century. It was started by Anna Jarvis and was first celebrated in 1908, when Anna held a memorial for her beloved mother in her home town of Grafton, West Virginia.

She first began campaigning to make “Mother’s Day” a recognized holiday in the United States in 1905, the same year her mother,  Ann Reeves Jarvis, died.  Ann Reeves Jarvis was an incredible woman who saw problems in her community and found ways to solve them. She founded the Mothers’ Day Work Clubs in local towns to improve health and sanitary conditions.  Jarvis’ clubs sought to provide assistance and education to families in order to reduce disease and infant mortality. During the American Civil War, Ann and her Mothers Day Clubs declared neutrality and provided aid to both Confederate and Union soldiers. This was just one act amongst a raft of others that Ann performed, but it, above all others, showed what a Mother’s Love truly is:

Irrespective of ‘what’ or ‘who’ we are, Mothers are Mothers the World over!

Anna’s mission was to honour her own mother and to set aside a day to honour mothers all over the world.

Mother’s Day Today

So, … Mother’s day is here again and there are so many ways of celebrating it. It is a time to honour and cherish the special bond of love that you and your mother share. A time to say “Thank You” for being My Mother, the one who gave birth to me, raised me, answered my questions (.. even if I did not like the answers ..), overlooked my failings and celebrated each milestone with me.

My Mother, my ‘Best Friend’, my ‘Number One Fan’ and who taught me what ‘Unconditional Love’ is.

So much to be thankful for ! So, … how do we do it, how do we say “Thank You” ?

Does it really matter? Not really, as long as what we do comes from the heart !

Anna Jarvis’s original intention was to appreciate and honour Mothers by writing a personal, handwritten letter to express ‘love’ and ‘gratitude’.

Times have moved on and most of us cannot remember the last time we wrote a letter by hand.

Whether we use a computer, tablet or a quill, as long as we make the effort and take the time to show our Mother’s just how much they mean to us, then whatever we do becomes the ‘Perfect Mother’s Day Gift’.

Whether it is flowers, a card, a lunch or dinner, a handmade gift or a favourite perfume,… just as long as they are all wrapped-up in a “Big Hug”, then you have the Perfect Mother’s Day Gift – the same gift your Mother has given to you every day of your life: “Love” !


Mothers Day Roses
Mothers Day Roses
Bring the spirit of Patricia Arquette into your home: perfumes, room fragrance and skin care

Are you inspired by Patricia Arquette ?

Patricia Arquette’s Oscar speech was inspiring for many women. Did she inspire you ?

You probably saw her on stage during her acceptance speed, saw images of her before & after the Oscars, but did you find out which fragrance she wore on the night ?

According to Fragrantica, the haute couture perfume that Patricia Arquette wears is Guerlain's L'Heure Bleue.

The main ingredients in this fragrance are : iris, heliotrope, carnation, vanilla, benzoin and anise.

How would you like to bring the spirit of the Patricia Arquette into your home ? 

Here at PAIRFUM, we are proud to introduce our new 'anise & black vanilla' room fragrance built around 'heliotrope' and the oils of iris, vanilla and anise. It is ideal fragrance to remind you of Patricia Arquette's speech in your home. 

'Anise & Black Vanilla' is available in the following reed diffusers, luxury scented candles and room fragrance sprays:

  • Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic, large and tin)
  • Flower Wax Candle
  • Message Candle
  • Room perfumes sprays (Flacon , petite)

Inspire your home with Patricia Arquette !

Tweet us #PAIRFUM to let us know what you thought of the event: #Oscars2015

What is the fragrance of 20 beautiful women in their home ? Will it be reed diffusers or luxury scented candles ?

What is the fragrance of “20 Beautiful Women” ?

"20 Beautiful Women"

A book by Tejal Patel.

Let’s start by clarifying ‘what is a beautiful women’ ? This is a question that Tejal Patel gives her view on in her new best-selling book “20 Beautiful Women” through relaying the inspirational stories of 20 women: her own lifestory and that of 19 other women. In total, 20 stories that are inspiring, healing your soul and helping you find to purpose or passion.

Tejal defines a ‘beautiful woman’ as follows (quote): "A beautiful woman shares her story so other women won't feel alone. A beautiful woman is peaceful: she has made peace with her past. A beautiful woman is passionate: she is on fire with a strong desire to change the world. A beautiful woman is purposeful: she knows why she was born and does what she was created here to do. Be beautiful."

A great book for an inspirational read at the start of 2015 ! Did you read it already ?

So which fragrance have these “20 Beautiful Women” in their homes ? Will it be luxury scented candles, reed diffusers or room perfume sprays ?

Here at PAIRFUM, we believe it cannot be a single fragrance but must be 20 x different fragrances to reflect the indivuality of each women’s life story and home.

Take a look at the 20 x perfumes within the ‘Pairfum Collection’ and see which fragrance best matches your story for your home.


The latest hashtag that is trending on Twitter and social media is called #20BeautifulWomen. This is the #20beautifulwomen challenge:
- Take a selfie, and then
- Tag twenty beautiful women in the caption, in the hope they will do the same.

It started a few weeks ago and now more and more people are spreading the word about this challenge through social media.

Did you already tweet your list #20beautifulwomen ?

What is the fragrance of 20 beautiful women in their home ? perfumes, room fragrance and skin care
How To Fragrance Clothes during the London Fashion Week

London Fashion Week Tip: How to fragrance the show’s couture ?

Fashion Tip For Designers:

Have you given thought to the fragrance of your fabulous clothes during the London Fashion Week ? You will have reviewed every detail of your show but will you have considered the perfume of your designs ? Will your clothes smell as wonderful as they look ? Will their fragrance radiate into the room ?

Your fashion should be a multi-sensorial experience.

How to perfume haute couture or lingerie ?

Basically, you have two options:

  1. use a specialist spray like PAIRFUM's Flacon linen & fabric spray, or
  2. use your favourite haute couture perfume

When you using your favourite personal fragrance, please ensure you take the following precautions, or you may stain the fabulous clothes you have just worked so hard for:

  • is it a 'heavy' fragrance that contain vanilla, woody or spicy ingredients ? All of these perfume ingredients are know to discolour fabrics.
  • before using it on any piece of fabric, test the spray for discolouration or staining on a small, invisible area, e.g. the tag
  • do not spray on any polished, painted, plastic or wooden items on your designs which may be damaged by perfume oils or alcohols.

The simpler solution is to simply use PAIRFUM's Flacon linen & fabric spray and you will have none of these worries.


Tweet us here at #pairfum and we will promote your show during the London Fashion Week !

PAIRFUM Flacon linen perfume for linen & fabrics room spray
Bathroom: Reserve Organic Lotion - Wash - lit Candle

London Fashion Week: Networking Tip

Are You Ready For Networking ?

Everybody will be preparing for the sharp lenses of photographers during the London Fashion Week by having to hand everything needed for a quick renew: perfume, eyeliner, lipgloss, hairspray … !

You will be looking your best and will we want to mix with the key people in the industry. Your handshake will be your first contact and introduction.

Our tip: have you thought of taking along a travel size ‘hand wash’ and ‘hand moisturiser’ ?

The ‘liquid soap’ dispensed in public facilities often leaves behind an unpleasant scent on your hands.

Your hands will treasure the little bit of extra attention from your own hand wash & hand moisturiser and you will enjoy their fabulous perfume.

Make it a habit to pack a travel size of your favourite hand wash & hand moisturiser.


Tweet us here at #pairfum and we will promote your networking event, after-party, gala or show during the London Fashion Week !

Fragrance Networking Party

Pairfum message candle soy wax

A Fragrance for a Happy Valentine’s Day !

Make this Valentines Day special and surprise your loved one!

Place a diamond ring, cuff-links or another precious gift inside the candle and then write your message on the side wall with the enclosed piece of chalk:

  • “marry me”
  • “I love you”
  • “you are my one & only”
  • “thank you for our live together”

What will you write today ? There is plenty of room for your creativity.

We care about the people you give this candle to and they will know you love them too:

  • 100 % soy wax (not blended with paraffin ! )
  • deeply fragranced with couture perfume (top to bottom)
  • burntime: ~ 23 hours
  • beautifully clean clean burn – non toxic – non carcinogenic
  • pure soya wax: biodegradable & natural wax (CO2 neutral)
  • natural cotton wick
  • handmade & wrapped by artisans in the UK for Valentines Day
  • fill: 90 g / 3.2 ounce
  • highly scented with natural / organic essential oils

Why not make it a luxury scented candle this year?

After all, a fragrance candle is the ‘new wine’ as an alternative gift when going to a party.

Message Candle Black OrchidWhy perfume on Valentine’s Day?

The first valentine written is traditionally credited to Charles, Duke of Orleans, while imprisoned in 1415 in the Tower of London after the Battle of Agincourt. The young Duke reportedly whiled away the hours by writing romantic poems for his wife in France.

The Victorians began the tradition of floriography, or the language of flowers, as a way to communicate feelings that could not be spoken in words. In this context, ‘red roses’ signify romantic love and passion, while yellow roses communicate devotion and friendship.

Over time, we have come to associate the luxurious fragrance of roses with special celebrations such as Valentine’s Day or Mother’s Day. Our senses have become emotionally tuned into perceiving roses as the most romantic perfume, whether this is in sensual essential oils, perfume sprays or scented candles.

Valentines Cards are bought for secret sweethearts, spouses, children, parents, teachers and even pets. In terms of the popularity of greetings card posted on an annual basis, Valentines Day Cards come second only to Christmas Cards. Today, a Valentines Card usually goes hand-in-hand with another gift such as chocolates, a bunch of roses or a perfume.

Pairfum Person Reflection Pink Rose Sensuous Musk Eau De Parfum Woman


Fenwick & Telegraph Reader Evening: Christmas wrapped up

TELEPHONE 020 8202 8200
FAX 020 8203 3782

16th January 2015
16 Kingswood Close
Englefield Green

Dear Ms McCarthy,

I am writing to thank you personally for your invaluable support during the recent Shopping Events
that have taken place in our Store ( note: The events being referred to are the Fenwick & Telegraph reader evening Fenwick reader evening: Christmas wrapped up )

Our customers obviously enjoyed the festive atmosphere and the shopping discounts offered on
both nights. This reflected in positive customer feedback and good sales results. I would like to
thank you for your part in helping us to achieve this.

May I take this opportunity to wish you a happy and prosperous New Year.

Many thanks once again.

With kind regards,

Yours sincerely,

Jenny O’Donoghue

Managing Director



Happy New Year 2015 from Pairfum, natural / organic / healthy, luxury room fragrances, couture perfume for you home, reed diffusers, scented candles

Happy New Year 2015

We would like to wish all of our customers, friends and partners a healthy, happy and prosperous New Year 2015 !

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Let’s stay in touch.

As a warm welcome to the family & friends of Pairfum London, we will send you a free gift, the e-book “Perfume” by Patrick Sueskind.

Pairfum London
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