We oppose the UK Government’s decision to allow the use of neonicotinoid thiamethoxam, a pesticide known to kill pollinators and bees in particular.
Their use was effectively banned in 2018 after various studies demonstrated how they decimate the bee population. They also lead to a loss of birds due to a reduction in the insect populations.
Here are links to articles with more information on the subject:
Without pollinators, there is, however, no movement of pollen.
A pollinator is anything that helps carry pollen from the male part of the flower (stamen) to the female part of the same or another flower (stigma). The movement of pollen must occur for a plant to become fertilized and produce fruits, seeds and young plants.
Without this fertilisation we cannot produce natural perfumes.
What is the Impact of Pollinators?
A third of everything we eat exists because of the work a pollinators, such as fruits, vegetables and seeds. Pollinators also support the habitat and food of animals.
At least 75 percent of all the flowering plants on earth are pollinated by insects and animals! Plants which help to stabilize our soil, clean our air, supply oxygen and support wildlife. The health of our ecosystems depends on pollinators.
Just in the US, honey bees pollinated $19 billion worth of crops in 2010 and the pollination by other insects contributed to just under $10 billion of crops.
Have you every thought about Yoga and not dared to try it because of some preconceived ideas or fear of ridicule, maybe you have just wondered how can Yoga help me or what are the “Yoga Benefits”?
In this article, we present the Top 5 x reasons for practicing Yoga, in the hope they will convince you to start Yoga.
Don’t worry, the benefits of yoga start straight away and not just when you have become a seasoned guru or mastered the most challenging poses.
1: Reduce Stress & Anxiety
By simply slowing our breathing down (deep breaths) it will sooth and quieten the mind, yoga and meditation allows us to be more peaceful and reduce our stress levels.
According to a US national survey, over 85% of people who practice yoga reported that it helped them to improve their general health.
Yoga is considered to be a complete mind-body exercise which is both beneficial for your mental and physical health.
2: Improves Your Quality Of Sleep
It is commonly believed that there are are four streams of Yoga, Karma Yoga, Bhakti Yoga, Jnana Yoga and Raja Yoga and from these other streams and practices have emerged.
One of which is Nidra Yoga which can be used to help you relax and to greatly improve the quality of your sleep.
By helping you to unwind and de-stress it allows you to achieve a relaxed state between awakening and sleep, which enables you to let go of worries, negative thoughts and any emotional stress that may have been caused by a hard day at work or caring for your family.
You’ll be able to enjoy a much deeper, longer, more energising and invigorating sleep.
Your sleep can be further enhanced by including the addition of a fragrance, the use of Lavender being one of the best known fragrances for this.
However, other fragrances such as Chamomile, Bergamot, Jasmine, Rose and Sandalwood are also known to help foster relaxation and sleep.
One of the easiest ways to include or use a fragrance while preparing for sleep or doing Yoga is to use a natural spray like the PAIRFUM London Flacon Sleep Spray
Don’t worry, we have not forgotten to tell you how it works – you will just have to read a little further to get the full explanations in point 5!
3: Yoga Is For Everyone!
Yoga really is for everyone, despite your age, gender or physical condition.
There is no need to be a contortionist or a master of the martial arts.
You just need a quite & pleasant place to sit or lie down in and comfortable, practical clothing (at least in the beginning).
After a while you realise that you can do Yoga anywhere:
standing waiting in a queue,
sitting on the bus, train or on an aeroplane,
any other place, …
Well, … I am not suggesting that you decide to do actual Yoga poses while in a queue or using public transport. Instead, we recommend meditation for these moment. Meditation is at the heart of Yoga and really deserves an article all to itself.
There are postures for beginners that will help you to improve your flexibility, stability and will allow you to strengthen your muscles, plus they increase your concentration levels.
In fact, you might like to encourage your children to take up Yoga as early as possible, …
How about prenatal yoga ? There are postures designed for pregnant women.
Now, … you can’t start much earlier than that.
4: Enhanced Brain Activity
In many ways, our brains are like a muscle and practising yoga will have similar effects for your brain as going to the gym has for our body.
Just as with meditation, yoga can improve your concentration level – and it does not stop there..
In fact Dr. Eyre noticed in the study, that the participating seniors who were practising Kundalini yoga, had improved as fast as the other participants who were doing memory exercises.
The main difference was that the participants who were doing yoga also improve with regards to reduced depression and visuospatial memory during the same period.
5: Trigger Yoga Benefits Through Your Olfactory Memory
Did you know that you can train your brain to immediately start to relax while practising Yoga, by including a fragrance in the background?
This is how it is done:
select a suitable background fragrance and we have included some suggestions below
use a candle or spray to disperse the scent before or/and during your yoga session
The additional benefit of using a background fragrance is that your brain associates it with yoga or relaxation and when it comes to the time to prepare for bed & sleep, you can automatically trigger the relaxing effects of Yoga by releasing the same fragrance in the bedroom.
Some practical applications would be:
select one of the Pairfum Flacon Sleep Sprays and spray a little fragrance onto your Yoga mat every time you practice
before going to bed, spray a small amount of your chosen fragrance onto your pillows, sheets or duvet.
You will notice after a short period of time that your brain associates your chosen scent with the benefits of Yoga & Relaxation and that you will enjoy a better night’s sleep.
As we have mentioned earlier in the article, the best notes to help foster relaxation and sleep are Lavender, Chamomile, Bergamot, Jasmine, Rose and Sandalwood.
Olfactive Tools For Yoga
Suitable Fragrances:
If the fragrance you have chosen as your yoga workmate is either Lavender or Vanilla, then you are in for some additional benefits, as studies have shown that these essential oils are able to lower your blood pressure, heart rate and skin temperature.
Setting the Mood:
Using a natural candle made with essential oils during yoga, not only sets the mood but enables you to release your chosen fragrance during the session.
Choosing any of the fragrances we have previously suggested will be a perfect companion for you on your yoga journey.
It is well worth remembering that the practice of Yoga and meditation, improves both mental and physical health, memory and relaxation.
So with all these benefits in mind, why not give it a go?
By including some simple tools, such as a candle or a natural reed diffuser, it will help you create your own little corner of paradise, where you leave negative thoughts or emotions and the ‘Cares of the World’ behind.
In conclusion:
Combining Yoga & Natural Fragrances will increase the speed with which you obtain your Yoga Benefits!
So now, … what are you waiting for?
Your motto should be:
Ready, Steady, Yoga!
Yoga Benefits Woman Improve Sleep Heal
Yoga Benefits Coast Improve Posture
Yoga Benefits Woman Pose Posture Stress Anxiety
Yoga Benefits de Stress Lake Sunset Water Clean Air
Has the Seaside Lost its Smell and why would Sex on the Beach be the reason?
Who among us does not love a trip to the seaside and all that comes with it: the fresh air, soft sand, the sound of the sea and the tangy aroma we associate with it?
The fresh, salty smell of the ocean is one of the most distinctive smells on the planet.
It evokes memories of crashing waves, sandy beaches, the cry of seagulls and if we are very lucky, the wonderful aroma of Fishing Boats, Ice-Cream & Suntan Lotion.
While travelling for work recently, I decided to stay at a quintessential English Seaside town.
In the days leading up to my visit to the seaside I found that I was really looking forward to it, and I am sure if I could have gotten away with it, I would have brought along a bucket & spade, a fishing net for use in the rock pools and flip-flops.
Then, … I remembered that I had not seen or used my seaside essentials in over thirty years.
(Well, … that is my version of events and I’m sticking to it)
After booking into a small family run hotel, I decided that if I was going to the seaside, then staying in one of the large chain run Hotels was not on.
So, on my first evening there, I went for a walk along the beach.
(Sorry, … but you will have to read a little further on for the ‘sex on the beach’ part)
The sun was setting and a beautiful warm breeze was blowing off the sea, I was in Heaven and had decided to keep an eye out for shops that would sell my seaside essentials after all.
It may have been tiredness or the simple fact that I was so delighted to be by the sea, but it was not until the following morning when I went for a walk on the beach before breakfast and heading off to work, that I noticed that the Seaside had ‘Lost its Smell’!
As a Perfumer for me the World revolves around smell, and if an aroma as distinctive as the Sea is not discernible, then there is something seriously amiss?
If someone asked you ‘what does the sea smell of’ or ‘why does the sea smell like the sea’, would or could the answer be sand, sea breeze or even as the Victorians believed Ozone?
Not one single note can truly conjure up the smell of the sea.
So, … while standing wondering where the seaside smell had gone and at the same time burying my toes in the sand, which is something along with paddling that is a prerequisite when at the seaside,
I noticed that there was not a single strand of seaweed anywhere to be seen on the beach, no seaweed, no seashells only driftwood.
I was delighted to see that there was no rubbish on the beach, but not a single strand of seaweed either?
Then I remembered reading an article where scientists have finally discovered how the seaside odour is produced and it can all be traced back to an enzyme that allows algae to survive in their salty seawater environment.
The smell we recognise as ‘The Sea’ is produced by algae on the ocean surface that release an aromatic compound called dimethylsulfide (DMS) into the air.
While scientists identified ‘DMS’ as the molecule responsible for the distinctive smell of the ocean some years ago, exactly how it was produced in the ocean was unclear.
What was clear was that the molecule plays an important role in cloud formation and also provides chemical attractants that guides various marine animals including some sea birds, invertebrates, and even mammals – toward potential food supplies.
So in our world it is the equivalent to a restaurant sign saying it is open for business …
The researchers also noted that the gene appears to be present in many other marine organisms including ‘Seaweeds’ that also release DMS.
This may explain why so many plants that grow under the ocean or along the coastline have such a distinctive seaside odour, it may also explain why on some days the smell of the sea can be stronger than on others as different algae blooms flourish.
It may also be the reason why we not only know the smell of the sea, but the food that it provides has that distinct flavour that we all associate with it, a fresh brininess that creates that ocean flavour.
When discussing this phenomena with another Perfumer, they mentioned reading an article that spoke about seaweed reproduction, and the fact that during certain times of the year seaweed has a stronger ‘Seaside Odour’ than normal and, …
that scientists had discovered that during the seaweed reproductive cycle the female produced a lot more of these volatile compounds, so that all those handsome virile male seaweed swimming around in the ocean would smell this wonderful Perfume and come a calling.
This gives a whole new meaning to ‘Sex on the Beach’.
So, … the next time you have the opportunity to visit the seaside, spare a thought for that humble wonderful edible seaside dweller, that not only helps provides us with the Seaside smell we love so much, but helps with the formation of clouds and that feeds a myriad of other marine life.
Another thought that should pop into your head is, that if this very special algae is smart enough to use a Perfume to attract their perfect mate.
Then this is the perfect definition of ‘Sex on the Beach’!
What are you waiting for?
A trip to the Seaside perhaps?
Or, … would your time be better spent finding out what is your ‘Perfect Perfume’?
Following numerous emails that we have received, all enquiring if we give or hold talks on Perfumery, we have decided to run a series of Let’s Talk Perfume events.
The format for these events was something that we have discussed at great length, as our aim is to allow as many people as possible to be able to join in.
So simply holding an event in a specific location to start off with, would for obvious reasons be limiting.
However, thank’s to the wonders of technology and the internet, it does not matter if you have written to us from the UK, USA, Switzerland, Nigeria or the U.A.E.
Everyone and anyone can join in no matter where in the World you call Home …
So, … if you are a ‘Perfume Lover’ and you would like to join in then please contact us here.
Or, … contact us via one of our Social Media pages below:
We look forward to hearing from you so that we can all get together and Let’s Talk Perfume.
Here is an example of a ‘Let’s Talk Perfume’ event.
Our perfumer, Huib Maat, was recently interviewed by the ‘StartUp Van’ about perfumery, how he got into fragrances, niche perfume and many other subjects:
Today we came across a Fragrance Flacon in the painting “Seated Man” (by Roger De La Fresnaye, 1914) and it started us wondering about ‘perfume bottles in art’.
For such a query, the internet offers a beautifully rich source of inspiration.
We encourage everybody to run this type of search and become inspired by the art you see.
Here are are a few websites that offer a good starting point:
When was the last time you truly Experienced Perfume?
Or do you, like the majority of people, try it and buy it, as you rush through an airport …
Perhaps it was while you were visiting a department store, and the whole spraying mania was in full swing …
You may have felt unsure or a little lost in the first place, and although you like the idea of having a signature scent you have no idea where to begin?
However by the time you have run the gauntlet of someone spraying something at you from every angle, we can assure you…
That you, will like many people end-up feeling overwhelmed by the choice on offer, and will be even more unsure and uncertain, than when they first started.
It may be that someone bought you a Perfume as a gift, or it came highly recommended by a friend
Whatever the cause of your perfume paralysis, PAIRFUM London has developed the Perfect alternative to the ‘Thoughtless & Scentless’ (pun intended) Perfume purchase.
PAIRFUM London’s Perfumes is a World of EXPERIENCES – that enables you to create a World or Lifetime of Memories
We have developed and offer our clients the ability to truly Experience Perfume.
It is time to bypass the sea of ‘Airport & Department’ store consignment stands, packed with the familiar offerings.
Time to reclaim the charming, exciting, memory making Experience that is choosing your perfect Perfume.
You may by now be wondering how, if you are not being chased through a department store, perfumery or airport concourses by an eager sales assistance spraying you from top to toe in unwanted scent….
How do or can PAIRFUM London allow you to truly Experienced Perfume?
We believe that the customer should be able to Experience Perfume, in the perfect place, in their own good time and if they so choose with their perfect companions.
If you were asked what, where, when and how would be your ideal way to truly Experienced Perfume?
What would it be?
Update 2021:
The vote for the ‘Ideal Perfume Experience is now closed.
However, we would love to hear what your ideal way to experience perfume would be. Simply send us your thoughts via our contact page.
Alternatively, following all of the wonderful feedback we received, we created the Perfume Experience Box.
You really should have a look at, if you are underwhelmed by the way you currently buy Perfume.
Most people who live in, visit or plan to visit London have all heard of ‘The London Eye’, have any of you heard about ‘The London Nose’ ?
Well you have now….
As anyone with an interest in or knowledge of Perfumery will know, Perfumers are referred to as ‘The Nose’
Here at PAIRFUM London we are proud to have ‘The London Nose’ creating Perfumes for us…
With the upcoming launch of PAIRFUM London’s New Niche Perfumes
We decided to have a ‘Nose’ around the Capital (excuse the intended pun) to see what was on offer that would entice our olfactory senses…
The City really does offer something for everyone and the upcoming London Craft Week it’s 5th annual event, returns to the capital from the 8-12 May 2019.
This year the festival brings together over 240 established and emerging makers, designers, brands and galleries from London and around the world.
With events as wide ranging as the City is diverse, from a series of workshops hosted by Tom Dixon of ‘Grow’ in Coal Drops Yard, that informs and inspires new ways of using plants, where the seeds for the idea as wonderful as ‘Gardening can save the World’ were first sown.
To a Whisky tasting Masterclass with a guided tasting of Bruichladdich Distillery’s cult Islay Single Malts, where they also promise to let you in on the meaning of the name ‘Bruichladdich’ being held in the original 321-year-old shop at Berry Bros. & Rudd, what is not to like, Whiskey & secrets….
The programs on offer that caught our attention were and it will come as no surprise I’m sure were ‘Nose’ related…
Where Anatomē launches London’s first ‘sleep bar’, where someone will be on hand to offer bespoke sleep oils based on personal sleep challenges.
Or… how about a collaboration between The Beaumont Hotel and individual Perfumers to create bespoke perfumes, inspired by the hotel’s gallery of famous rebels and rogues. The Exhibition runs from the 8th to the 12th of May 10:30 – 20:30.
It may be that you wish to know more about candle making, dress making or interior design the craft week’s calendar is packed with ideas & classes for everyone.
So from everyone here at PAIRFUM London, have a wonderful weekend…
Try Natural Niche Perfume
Get a Full Refund when you later buy a full-sized bottle. Special Offer: Free Gift-Wrap (luxury bag & tissue paper) with every Perfume Experience Box.
We value and respect your personal data and privacy. By submitting this form, you agree that we may process your information in accordance with our Privacy Policy.
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Risk Free Trial
We understand that shopping online for perfume is different, which is why we offer our 100% Happiness Guarantee:
Free Tester: We will include a mini sampler with your Eau de Parfum so you can try the perfume before you open the pack.
Free Returns: Should you not love your perfume, then we will collect it free of charge from your home (unopened product). No quibbles from us.
We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Abu Dhabi.
CRYSTALLINE Unit 13235, Level 3 The Galleria Al Maryah Island, Abu Dhabi Tel: +971 2 6228 824
eMail: at***@**********et.ae / ar****@*****um.com
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Try Natural Niche Perfume
Special Offer: Get a Full Refund when you later buy a full-sized bottle.
We value and respect your personal data and privacy. By submitting this form, you agree that we may process your information in accordance with our Privacy Policy.
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CRYSTALLINE in the UAE
We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Dubai & Abu Dhabi.
CRYSTALLINE LG-110- LOWER GROUND THE DUBAI MALL, DUBAI, UAE Tel +971 4 3398 897
