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4 x Best Practices for Wearing Fragrances

23/02/202431/01/2023 by Pairfum

Wearing fragrances is a poignant element of our personal expression and can be used to enhance one’s mood, confidence, and overall impression. However, wearing perfume can be tricky and it’s essential to know the best practices for getting the most out of your favourite scent.

From choosing the right fragrance to applying and layering it correctly, there are many factors to consider. Whether you’re a seasoned fragrance enthusiast or just getting started, you need to understand the art of wearing fragrances in order to make the most of your scent collection.

In this article, we’ll explore the best practices for wearing fragrances. Let’s begin.

Pure Eau De Parfum Bottle Spiced Coffee Oaked Vanilla Wearing scents Pairfume fragrance bottle.

1. Consider Your Body Chemistry

Choosing the right fragrance for your body chemistry is crucial for ensuring that the scent smells good on you and lasts throughout the day. Each person’s body chemistry is unique and can affect how a perfume smells on them. Factors such as skin type, diet, and hormones can all play a role in how a fragrance smells and how long it lasts.

To find the right fragrance for you, sample a few different scents on your skin and see how they react with your body chemistry. You should also keep in mind the time of day and the occasion for which you intend to wear the fragrance. Some aromas are better suited for evening wear while others are more appropriate for daytime use.

Additionally, pay attention to the fragrance notes and try to choose scents that complement your natural body odour. With a little experimentation, you’ll be able to find the perfumes that work best for you and make you feel confident and comfortable.

Having trouble picking your signature scent? Try on a variety of our unique and heavenly fragrances with our ideal perfume experience box.

Practices for wearing fragrance, person spritzing perfume.

2. Correct Application for Maximum Longevity

Applying your perfume correctly is the key to making sure that it lasts throughout the day. That’s why it’s best to apply the fragrance to the pulse points of your body, such as the wrists, inner elbows, behind the ears, and the base of the neck. These areas generate heat, which helps to activate and release the aromas.

You should also apply the niche fragrance to clean, moisturised skin as it helps the scent to adhere better. If you have dry skin, your perfume is more likely to evaporate quickly. Try adding a dab of unscented body lotion or vaseline to your pulse points before spritzing your perfume. This will help to lock in the fragrance for a longer period of time.

Additionally, it’s a good practice to apply your perfume post-shower and wait a few minutes for the fragrance to dry before getting dressed. This will prevent the scent from being absorbed by your clothes, causing it to fade more quickly.

Pairfum Eau De Parfum Bottle Hands Sea Salt Sage Amber Square Wearing Fragrances

3. Layering Fragrances for a Unique Scent

Layering fragrances can be a fun and creative way to personalise your scent. It involves combining different fragrances to create a new and distinct scent. The key to layering fragrances is to choose scents that complement each other and have similar notes.

Layering a floral scent with a woodsy scent can create a harmonious balance, while layering a citrus scent with a spicy scent can create a more dynamic and contrasting aroma. Start with a light base, such as an eau de cologne or eau de toilette, and then layer a more concentrated scent, such as an eau de parfum, on top. The lighter fragrance acts as a canvas for the more concentrated scent and creates a complex and nuanced aroma.

Layering fragrances can also be done with other beauty products such as body lotions, shower gels, and hair mist. This helps to enhance the longevity and projection of the fragrance, and to make it more personal to you. Try experimenting to create a scent that is truly one-of-a-kind.

4. Appropriate Storage for Fragrances

Heat, light, and humidity can all affect a perfume, causing it to lose its scent, become less potent, or even spoil. To store fragrances properly, it’s best to keep them in a cool, dark place, away from direct sunlight and heat sources. A dresser drawer, closet, mini fridge or vanity are all great options.

You can also keep your perfumes in their original packaging or in a tightly sealed container to protect the fragrance from the elements and prevent it from evaporating. Avoid storing your fragrances near radiators, ovens, or even in a car, as the high temperatures can cause the aroma to deteriorate.

Make sure to keep them in an upright position, which will help to prevent leakage and will keep the spray nozzle from clogging. With proper storage, you can enjoy your favourite perfumes at their best, each time you use them.

Wearing Natural Niche Perfume by Pairfum London

With these tips and tricks for wearing fragrances, you’ll be able to enjoy your perfumes for a long time.

At Pairfum, our highly experienced, in-house perfumer is dedicated to using his unusual creativity and passion for fragrance to create a variety of exquisite aromas to the delight of our customers.

Choose Pairfum to Experience Unique and Innovative Niche Fragrances

With our expertise in the perfume industry, we create a wide range of fragrant products. Our luxurious perfume collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about our offering.

Eau De Parfum Lift Off Bottle Bergamot Basil Pachouli practices for wearing perfume

Eau de Parfum Person Reflection Pink Rose Sensuous Musk Woman 1 1

4 x Tips for Choosing the Right Perfume for You

23/02/202427/01/2023 by Pairfum

It’s not uncommon for a unique scent to trigger a long forgotten memory or association. That’s the beauty and power of fragrances.

When it comes to choosing your signature scent, it’s not as easy as looking at the shape and style of the perfume bottle, or reading online reviews. You need to pick a scent that will please your senses and suit your personality.

Whether you’re a perfume fanatic or you’re new to fragrances, choosing the right perfume can be a daunting and intimidating task. You need to understand the different fragrance notes and families, and find one that you’d like to be associated with.

A memorable scent will make people notice you as you enter or exit a room. This feat can be more easily achieved by picking a niche perfume, as they’re more unique when compared to other mass-produced fragrances.

At Pairfum, you can find a wide variety of exquisite fragrances as well as room sprays, diffusers, scented candles and much more. Our in-house perfumers are dedicated to creating a variety of unique and tasteful fragrances that can make you stand out from the crowd.

In this article, we’re going to provide you with some helpful tips for choosing the perfect perfume. Let’s get started.

1. Do Your Research

Don’t pick your perfume based on current trends and popularity. Take your time to learn more about your style and your tastes. Read up on your preferred fragrance families and notes, and find out the differences between them.

Gain a basic understanding of the various floral or fruity ingredients used in making the perfumes, and find a scent that you’d be comfortable wearing. The scents that you come in contact with on a daily basis can also be used as a starting point to help you get a hint of which key notes you’d like in your chosen fragrance.

Pairfum Natural Niche Perfume Home Fragrance Olfactory Triangle choosing perfumes

2. Pay Attention to Notes

Perfume notes are the various scent layers that make up a fragrance. When choosing your perfect perfume, you need to pay close attention to the notes. Each perfume or cologne has a variety of notes, and these work in synergy to determine their overall scent. While some perfumes have floral or fruity notes, others may have spicy, woody or leather-based notes.

Before committing to a perfume, try to identify its base notes as that will typically last longer than the other notes. You could also choose your preferred notes based on when and where you’d like to wear it. For example, a sensual scent may be better suited for a night out, rather than an office space.

Check out our niche perfumes to find your unique fragrance notes.

Pairfum Eau De Parfum Bottle Woman Legs Ginger Elemi Vetiver choosing perfumes

3. Choose Your Preferred Concentration

There are four levels of concentration for perfumes. While the fragrances with higher concentrations offer powerful scents and are long lasting, they tend to be a bit more expensive. The perfumes with lower concentrations may not last as long, but they are fairly affordable and easier to find in stores.

The fragrance concentrations include parfum, eau de parfum, eau de toilette, and eau de cologne. Consider the event for which you intend on wearing the perfume and how long you want the scent to last. These factors can help you pick an appropriate perfume concentration.

Choosing perfumes, person spritzing a scent.

4. Sample Your Scents

Just because a scent smells good on one person, doesn’t necessarily mean that it’ll smell the same on another. Your environment, the time of the day, and your personal body chemistry play into how a fragrance smells on your skin. That’s why one of the most crucial parts of choosing perfumes is to try them on.

You can spray a small amount of the perfume on your wrist and allow the warmth of your skin to reveal the scent. You should also wait a few minutes after testing the scent as your skin’s natural hormones and pheromones can either diminish or enhance the fragrance. However, if you’re still unable to choose the perfect perfume, you could try layering various scents to build your unique fragrance.

Check out our perfume experience box to choose your ideal fragrance.

Choose Pairfum for all Your Fragrance Needs

Are you on the hunt for your ideal signature fragrance? Pairfum has got just what you’re looking for!

With the expertise of our highly-skilled perfume artisans, we offer a stunning variety of unique and sophisticated niche fragrances. Our wide range of fragrant products includes boutique perfumes, room fragrances, and various skin care items.

With our passion and love for breathtaking fragrances, we pride ourselves on our ability to create memorable, innovative and creative scents. Check out our exhilarating collection and reach out to us to find out more about our offering.

Eau De Parfum Lift Off Bottle Black Cherry Oolong Tea choosing perfumes

Mini Fridge Beauty Skin Care Makeup Perfume

Constructing Your Beauty Fridge: 5 Products That Should Be Refrigerated

23/02/202427/01/2023 by Pairfum

Should you invest in a beauty fridge?

Throughout 2022 and into 2023, beauty fridges have taken the world by storm. Many beauty influencers and gurus have shown support for the idea of storing beauty products in a fridge.

While it may sound odd, refrigerating your beauty products has multiple advantages. This is especially true for the hotter months, when your beauty, cosmetic and perfumery products are more likely to deteriorate in terms of quality and shelf life.

Advantages of a Beauty Fridge

Ideally, the average fridge temperature is said to range from around 3 – 5°C. When it comes to beauty products, they each have their own directions for storage. However, it is generally advised that you keep them away from extremely hot temperatures or direct sunlight.

A cosmetic fridge will help provide a cool temperature for your products year round, which will save them from degradation and keep their textures and formulas intact. Moreover, you will find that your products feel more refreshing and have an extended shelf life.

That said, some skincare products should be exclusively stored in a mini skin care fridge.

Now that you understand the benefits of refrigeration, you might wonder what you can put in your beauty fridge. Let’s explore some beauty products that do well when refrigerated.

5 Products That Belong in Your Beauty Fridge

Pairfum London Woman Skin Care Face Hand Beauty Fridge

1. Probiotic and Prebiotic Skincare

Prebiotic and probiotic skincare work as efficiently as they do due to one key ingredient: bacteria. These skincare products are specifically made to target specific skin issues and goals. They can significantly improve your skin’s surface protection by ensuring that your skin’s barrier is intact and healthy.

The microbes in these products can also deal with skin issues like acne and psoriasis. Besides that, these products also help you balance your skin’s microbiome. However, due to the presence of bacteria, these products need to be stored in a beauty fridge to retain their effectiveness.

To prevent bacteria and fungi from growing in your preservative-free skincare, it is also advisable to keep it as cool as possible.

Pairfum Eau De Parfum Bottle Hands Mandarin Blossom Sandalwood Square beauty fridge

2. Perfumes and Fragrances

While this may sound unusual, another product that you can store in your beauty fridge is perfume.

Many consumers are adopting the trend of storing perfume in a refrigerator. There is a reason for this: refrigerating your perfumes can considerably increase their shelf life.

Perfumes need to be stored in an ideal environment where it is cool, dark and dry. A beauty fridge provides this exact environment to keep your perfumes safe from degradation by keeping their ingredients fresh and the note as close as possible to the original profile when you bought it.

Moreover, it’s always more refreshing to apply some cool perfume on your skin, particularly on a hot day.

3. Facial Skincare Tools

There are plenty of skincare tools that complement different types of skincare routines. From a gua sha to a facial roller, every single skincare tool has its own benefits for the health of your skin. However, storing them in ideal conditions is crucial to avoid any deterioration in their quality.

Facial skincare tools are specifically designed to improve blood circulation, drain unwanted toxins and enhance the absorption of serums, moisturisers and face oils. They can also be used to depuff and cool the skin. If stored in a beauty fridge, these products remain cool and will help soothe your skin.

what to put in a beauty fridge, a woman with a sheet mask on

4. Sheet Masks

Sheet masks are a core product in the skincare industry as they are the “quick fix” for multiple skincare problems. Whether you want to treat acne, control oil and blackheads or simply revitalise your skin, there’s a sheet mask for everything. Sheet masks are predominantly made up of materials like cotton, cotton wool, bamboo pulp or coconut pulp.

In addition to that, they contain special serums, fruit secretions and other important nutrients that help your skin strengthen its barrier. Due to this, it is important to store sheet masks in a cool environment where these ingredients can remain potent. Refrigerating your sheet masks will give you a refreshing skin care experience, as well as increase the shelf life of your masks.

5. Eyeliners, Mascara, Serum, Oils & Make-up

Besides skincare products, your beauty fridge can also be a wonderful place to store your makeup products, serums & natural oils. This is especially true for products like eyeliners and mascara, which have thick consistencies and can be easily ruined if they are stored in a humid, hot area.

With ingredients like lanolin, castor oil and a variety of waxes and colours, these products need refrigeration to ensure that the chemicals in the formula don’t have a negative reaction over time. Cooling these products also helps you keep them fresh and intact so that your makeup look appears more defined.

For the exact same reasons, you should also keep your skin care serums, natural oils and make-up in a mini skin care fridge, as it prevents their exposure to heat, light and humidity.

Choose Pairfum for Exquisite Perfumes and Skincare Products

Now that you know what you should store inside your perfume, cosmetics & beauty fridge, it is time to shop and stock yours!

When it comes to perfumes, Pairfum is a perfect choice. With our experience and expertise in crafting the most unique, niche fragrances for men and women, you are sure to find the perfume that truly defines you.

We also offer a range of the most amazing home fragrances to instantly uplift your home ambience and soothe you. With products like perfume candles, soy candles, reed diffusers and more, you will not want to leave the house.

Moreover, we also offer a range of skincare products that are carefully made to enhance and boost your skin. From prebiotic lotions to shower oils, you will find everything you need right here. Shop now to stock your beauty fridge today!

Eau De Parfum Lift Off Bottle Bergamot Basil Pachouli beauty fridge

Eau De Parfum Pure Three Pairfum Spiced Coffee Oaked Vanilla

Understanding Your Signature Scent: A Guide

23/02/202410/01/2023 by Pairfum

When it comes to choosing a fragrance, it can be overwhelming to navigate the sea of options available. With so many different brands, perfumers, and scent families to choose from, how do you find a fragrance that resonates with you to become your signature scent?

Finding your signature scent is a personal and subjective process, and it can take some trial and error to find the perfect match. However, with a little bit of understanding and exploration, you can find a scent that speaks to you and reflects your unique style and personality. This process can also be a rewarding and self-expressive experience.

At Pairfum, our in-house perfumers are dedicated to creating an exquisite range of unique and breathtaking fragrances. Our niche perfumes are specially designed to make you stand out from the crowd.

What’s more, we provide a wide variety of room sprays, diffusers, skin care items, scented candles and much more. Whether you’re looking for a fragrance for daily wear or a special occasion, we’ve got everything you need!

In this article, we’ve listed a few factors to consider when understanding your signature scent. These can help you gain a better understanding of what goes into choosing a fragrance that feels authentic and uniquely you.

1. Personal Preference

Pairfum Eau De Parfum Bottle Woman Legs Ginger Elemi Vetiver Square Signature Scent

Firstly, consider which scents you enjoy wearing on a daily basis. Do you prefer floral, woody or citrus notes? Pay attention to the fragrance notes that you’re naturally drawn to, and consider incorporating them into your signature scent.

You could also keep a journal of the scents that you’ve worn and how they made you feel. This can help you determine your personal fragrance preferences and identify patterns in your choices.

2. Occasion

Eau De Parfum Person Reflection Cardamom Tonka White Oud Hat Signature Scent Occasion

Think about what type of event or setting you will be wearing the fragrance to. In case of a formal occasion, an elegant and sophisticated scent may be your ideal option. However, a casual outing might be better suited for a lighter, more playful fragrance.

This means that you’ll need to consider the atmosphere of the event and the impression that you want to make. When choosing a fragrance, be sure to pick one that fits the occasion and doesn’t seem out of place.

Check out our amazing boutique perfumes to find the right fragrance for each occasion.

3. Lifestyle

Eau De Parfum Person Reflection Sea Salt Sage Amber Couple Beach Walk Signature Scent Lifestyle

Your daily routine and hobbies can often influence your fragrance choices. For example, if you’re a fairly active person, you might prefer a fragrance with refreshing, invigorating notes. On the other hand, if you’ve got a laid-back lifestyle, you’re more likely to opt for a warmer, subtle and relaxing scent.

When looking for your signature scent, ensure that your chosen fragrance suits and complements your daily routine and personal style.

4. Skin chemistry

Signature Scent Skin Chemistry a scientist smelling a scent

Each fragrance interacts with your body’s natural oils and pH levels in different ways. This means that a scent that smells amazing on someone else might not have the same effect on you. In this case, the most helpful solution is to test out various fragrances and see how they wear on your skin before committing to a signature scent.

Occasionally, people find that certain fragrance notes, particularly in high street brands, tend to irritate their skin or cause headaches, so it’s important to pay attention to how your skin reacts to different scents.

With our perfume experience box, you can sample a variety of fragrances to find your signature scent.

5. Season

Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Fur Signature Scent

It wouldn’t be uncommon for your fragrance preferences to change with the seasons. During the warmer months, you might prefer a lighter, more refreshing perfume that can soothe your senses. You might also need a scent that lasts longer, especially if you intend to spend more time outdoors in the summer heat.

However, during the cooler months, you might opt for something warmer and more comforting, or a scent that can enhance your holiday mood. There’s nothing wrong with having different signature fragrances for different seasons. It can be fun to mix things up and try out new scents as the weather changes.

Explore Pairfum To Find Your Signature Scent

Now that you’ve gained a better understanding of how to choose a perfume, are you looking for a signature scent? Pairfum has just what you need!

Our highly-skilled perfumer is an expert in the field of creating a wide range of incredible fragrances using various unique ingredients. With our expertise and passion for niche scents, we offer a variety of memorable and exquisitely crafted products.

Our fragrant collection includes boutique perfumes, room sprays, scented candles, diffusers, as well as skin care items like fragrant body oils and lotions.

We pride ourselves on our ability to create innovative scents that will make you fall in love at first whiff.

Check out our collection and reach out to us to find out more about our offering.

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Green Signature Scent

Pairfum Eau de Parfum Bottle Woman Hands Black Cherry Oolong Tea Square

3 Reasons You Need a Mini Fridge for Perfume Storage

23/02/202420/12/2022 by Pairfum

What do you normally store in your fridge? We bet it is just your regular dairy or food items, like milk, eggs, meats, vegetables and much more.

It may sound unusual but many perfume enthusiasts, e.g. parfumistas, fragheads, … have been promoting the trend of storing fragrances inside a mini fridge. There has been a lot of debate about whether or not it is safe to store your perfumes inside a fridge. We wanted to shed some light on why this is the ideal perfume storage option.

When it comes to fragrances, toilet waters, after shaves, eau de parfums and colognes, they all contain a high level of alcohol and between 50-200 different fragrance ingredients. The fragrance ingredients can be natural (e.g. essential oils), nature-identical or synthetic but each has specific storage instructions that are unique to it with regards to:

temperature,
light,
oxygen
humidity,
… and more

Just like you and many beauticians and make-up artists may store their skincare, beauty and make-up products in a mini fridge (also called beauty or make-up fridge), you will be able to maximise the lifespan of your perfumes if you keep them refrigerated.

Let’s explore the reasons why you should consider a mini fridge for perfume storage.

3 Reasons to Invest in a Mini Fridge for Perfumes Storage

Eau De Parfum Person Reflection Pink Rose Sensuous Musk Mini Fridge

1. Cooling Slows Down Perfume Ingredient Degradation

It is well established fact amongst perfumers and cosmetic scientist that heat accelerates ageing of their precious ingredients, whist cooling does the opposite. However, cooling taken to its extreme, i.e. the freezing of ingredients, may destroy their integrity. In other words, gentle cooling that you typically find in a household fridge is optimal.

When you purchase a perfume or fragrance, it starts to degrade the moment you open the box and expose the flacon to the elements: light, heat, oxygen, humidity. From the minute you purchase your perfume, take it out of the box and place it in your bed-or bathroom this process of perfume degradation begins.

Once the perfume is exposed to the outside environment, each individual ingredient within the perfume start to react with the elements in the outside environment and this causes degradation. You cannot stop or prevent this from happening, which is why we always recommend that you should use & enjoy your perfume, as it will not last forever. You can, however, slow down this ageing process by storing the perfume in a cool environment.

Few of us like, however, to keep their perfume (or beauty, make-up or skin care products) next to their food items, particularly food items that make take on the odour of your perfume, e.g. milk, bread, …

This is why it is beneficial to use a mini fridge for perfume storage. A mini fridge will provide a cool, dark environment, allowing the perfume to maintain its integral properties and stay fresh for longer.

Also, it is much more practical to keep a mini beauty fridge in your bath- or bedroom rather than having to go to the kitchen to apply your fragrance when getting dressed.

2. Perfumes Storage In A Dark Space

The case that your perfume comes in serves an important additional purpose. Obviously, the packaging is designed to present your perfume beautifully.

It provides, however, a most important secondary benefit by keeping the perfume bottle away from light. To some extend it also protects it the extremes of heat or cold but only for a short while, for example the time it takes you bring the perfume home in the heat of the midday sun or the freezing cold of shopping before Christmas.

Perfumes are made up of different ingredients, which can be chemical or natural. Some of these are flowers, spices, roots, herbs, citrus types but there are many more. Some of these react very sensitively to sunlight, such as spices, some flowers and vanilla.

If you want to maximise the time your favourite perfume and cologne keep their ideal olfactory profile, there are some some simple precautions that we recommend you keep in mind.

This is why it is so important to store your perfume the right way. One thing to keep in mind is that your perfumes need to be kept in a dark and dry place to protect it from its main aggressors, which are light, oxygen and humidity.

Moreover, perfumes are also required to be stored in a cool place. A sunny place, like your windowsill or a cabinet near a heater, will quickly destroy your perfume. A fridge, however, ensures that your perfume stays away from heat, light and humidity, which makes it an excellent option for perfume storage.

Additionally, if you store your perfumes in your bathroom, you need to stop immediately. It may be more logical, as you’re likely to get dressed for the day in the bathroom, but it is not ideal for perfume. There are changes in the bathroom temperature multiple times a day, for example, when you take a shower. It is also wet and humid for the most part, which causes perfume degradation.

How To Evaluate Fragrance Sample Test Smell Perfume Mini Fridge

3. Increases Shelf Life

All types of perfumes have a lifespan. No matter what fragrance you are using, it will have a lifespan of about two to three years, depending on its composition. Usually, synthetic perfume ingredients tend to have a longer shelf life and fragrances with natural ingredients require more protection.

Clean fragrances and formulations have shorter shelf lives as they are made without the use of stabilisers, preservatives or fragrance extenders. These fragrances might require additional care when it comes to perfume storage.

Refrigerating these types of perfumes can help extend their shelf life. Besides keeping their original olfactive profile, they will last as long on your skin, as when you bought them.

For example, you may find that where you have stored your perfume in a fridge that the note stays fresher for longer.

Shop Pairfum for Long-lasting Niche Fragrances and Perfumes

Choosing a perfume is a very personal experience. From the way the initial or ‘top’ notes of the perfume touch your sense of smell to the way it settles down on your skin (‘base notes’), only you can tell which perfume complements you best and becomes uniquely you.

At Pairfum, we create unique fragrances that will stay with you for a lifetime. Our in-house expert perfumer creates niche perfume of superior quality, longevity and originality.

Browse through our extensive range of perfumes for men and women, home fragrances, skincare products and more!

Shop now for your perfect fragrance and experience the beauty of natural niche perfumes with Pairfum London!

Choosing perfumes, person spritzing a scent Mini Fridge

Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Fur 1 1

What Should I Look For When Buying Perfume?

23/02/202416/12/2022 by Pairfum

This is the second post in our mini-series of “How To Choose A Beautiful Perfume As A Gift”.

Today’s post is about the question ‘What should I look for when buying perfume?’ and ‘How can I avoid mistakes?’

Mistakes To Avoid

As a perfumer, I get asked this question frequently and these are my top tips

Evaluate the perfume first on a smelling strip, both initially and after it has settled. Once you find that you love it, only then try it on your skin and ideally at home, amongst the scents within your home.

This prevents you buying a perfume that is completely different outside the perfumery and/or on your skin.

Simple Mistakes to avoid:

never touch your nose with the fragrant smelling strip or everything will smell like the perfume you now have sitting on your nose
never let the smelling strips touch each, or they will all smell the same. Instead, hold them in one hand spread out like a fan.
only let the charming shop assistants spray perfume on your skin, once you have selected the perfume after trialling it on a smelling strip

A Step-By-Step Guide:

When using a smelling strip, bend up the tip of the strip (it somewhat prevents the scents from mixing when you accidentally bunch the scent strips together and it also prevents the scented tip from touching a surface when you put it down)
Write down the name of the perfume to remember what you sprayed. It becomes confusing when you have multiple smelling strips.
Spray the bent up tip 2-3 x times, holding the strip away from any surfaces.
Now smell the strip but not too deeply, as this will fatigue your nose. Smell lightly until you perceive the first notes and then take away the blotter and just ‘sense’ and enjoy the experience.
Can you recognise any ingredients? Your first impressions are typically the ‘top notes’.
Return later to the smelling strip and you will notice the fragrance gradually evolves to ‘heart’ and ‘base notes’.
Nasal fatigue sets in after about 3 x fragrances so take a break of 3 minutes, ideally away from the scented ‘cloud’ of the perfumery isle. It is scientifically proven that smelling coffee beans makes no difference.
Smell the perfumes again after 48 / 24 / 8 / 4 / 2 hours.
Pick the perfumes you love and wear them to fully experience the fragrance.

We have a detailed guide on our website:
https://www.pairfum.com/how-to-evaluate-sample-test-or-smell-perfume/

Online Shopping

Our Recommendation For Perfume Shopping Online

1. Make sure the company includes a free mini tester of the perfume you are buying so that you can try the perfume before you open the pack.

2. Does the retailer offer a free returns policy?

Once the perfume retailer offers both, shopping for perfume online becomes:

risk free, as you can return the scent easily, if it is not right (either for you or for the person you have gifted it to), and
superior to shopping instore, as you can extensively trial the perfume on your skin and surrounded by your own, familiar scents.

In this context, look out for ‘Experience Boxes’, ‘Fragrance Libraries’ or ‘Discovery Sets’. They are a great way to try new perfumes before you upgrade to a full-sized bottle.

Here is a link to the Perfume Experience Box that we offer:

https://www.pairfum.com/product/fragrance-library-perfume-experience-box-collection/

Summing up, we hope these simple tips make a little easier to choose a wonderful perfume as a gift without the usual risks.

Eau De Parfum Person Reflection Spiced Coffee Oaked Vanilla Girls What should I look for when buying perfume

Eau De Parfum Person Reflection Scarlet Rhubarb Oakmoss Hat What should I look for when buying perfume

Eau De Parfum Person Reflection Cardamom Tonka White Oud Hair 1 1

What Are The Different Types Of Perfume?

23/02/202414/12/2022 by Huib Maat

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Elbow different types of perfume

Today’s post is about the question ‘What are the different types of perfume?’

This is the first post in our mini-series on “How To Choose A Beautiful Fragrance As A Gift”.

When speaking about different ‘types’ of perfumes, this can be answered in many different ways.

Fragrance Oil Concentration

This question about ‘type’ refers to the concentration of fragrance oil within the perfume and we have the following types:

Parfum, Extrait
Eau de Parfum
Eau de Toilette
Eau de Cologne
Aftershave / Cologne
Eau Fraiche
Spritzer

We have detailed description of each of these different types of perfume on our website within ‘FAQs – which types of perfumes last the longest’:
https://www.pairfum.com/faqs-perfume-frequently-asked-questions/

Olfactive Profile or Category

We categorising fragrances by the fragrance type, the perfume industry has created ‘categories’ and these the main ones:

Oriental
Floral
Floriental
Fougere / Fern
Chypre
Aromatic
Woody
Citrus
Amber
Fruity

We have a more detailed description of each of these categories on our website, towards the bottom of this page under ‘classification’:
https://www.pairfum.com/perfume-description/

Gender

This split of fragrance types by gender is quite obvious and yet, the past 20-30 years have seen the rise of the ‘unisex’ perfume.

Today, it can be argued that these ‘types’ of perfumes are outdated, as modern women happily wear very masculine fragrances, as well as men wearing more feminine notes without hesitation.

Season / Occasion / Activity

Changing our perfume with the season / occasion / activity is still a quite modern phenomenon, as it requires that we have more than a single perfume. Many consumers now have a collection of perfumes from which the select according to:

the Season: fresh in Spring / Summer and warmer for Autumn / Winter
Activity: a light, invigorating note for a sporting activity but a unique/strong/long-lasting note for going to a party
Occasion: an elegant fragrance for going to the Opera or a more assertive / confident note for a business meeting

Formula

The perfume formula is another type of perfume and it has an enormous impact on how a fragrance smells.

Here are a few examples of different types of perfume formulas:

alcoholic: this is the most common one and the one everybody has grown to love. Alcohol provides a wonderful lift and freshness to perfume.
oil: perfumes with an oil base are typically found in a Parfum, Extrait or Attar. Without alcohol, they may seem ‘flat’ or not as strong initially. On the other hand, oil-based perfumes tend to last longer, as the alcohol doesn’t lift the perfume off your skin. This makes them very popular in high temperature countries, e.g. the Arabic countries.
solid perfume: perfumes presented in a solid wax are the most common type in this context. The olfactive profile of a fragrance will be similar to an oil based perfume
water: perfumes dissolved in water are typically associated with ‘Spritzers’. The main advantage is cost, as water is much cheaper than alcohol. One downside is that they can feel a little bit sticky or tacky because of the solubilizer needed to mix oil and water.

Format

When it comes to perfume types, today we also have a large variety of perfume formats:

perfume spray: the 100ml perfume spray is still the most popular type of perfume
size: we have seen the rise of the 30ml travel or trial size of perfume. These are not just ideal for holidays but also fit easily into handbags, pockets or sports bags for daily use.
perfume rollers: they tend to be popular for non-alcoholic perfume oils, as the allow precise application. Keep in mind, Perfume evaporates very differently from a wax than
perfume pen: this is a new format that competes with the roller but offers the benefit of the alcoholic perfume we love from the sprays.
solid perfume: these tend to be perfumed waxes, an another new format. Its robustness, i.e. it can’t break, and compactness, i.e. small flat tin, make it very popular as a travel, handbag or sporting accessory. The olfactive profile of a solid perfume is very different though.

Conclusion

As you can see there are many different types of perfume and each has its own strength or use.

The most common is still a typical perfume spray containing alcohol and yet, travel sizes, attars and solid perfumes have increased in popularity and are fantastic for specific uses.

Eau De Parfum Person Reflection Ginger Elemi Vetiver Woman Fresh different types of perfume

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Kiss different types of perfume

Eau de Parfum Person Reflection Cardamom Tonka White Oud Man 1 1

What is Niche Perfume? Everything You Need To Know.

23/02/202413/12/2022 by Pairfum

Eau De Parfum Person Reflection Sea Salt Sage Amber Couple Young what is niche perfume

We have just published a new article about “What is Niche Perfume” and it covers the following:

A definition
the Origins of Niche Perfume
Choosing a Niche Perfume

You can read it here:
https://www.pairfum.com/what-is-niche-perfume-all-you-need-to-know/

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Green what is niche perfume

Eau De Parfum Person Reflection Spiced Rum Lime Guaiac Wood what is niche perfume

Linen Lavender Sleep Spray Pairfum London

Are You Craving a Good Night’s Sleep? 14 x Tips!

23/02/202429/11/2022 by Pairfum

Scientific Research shows that nearly 60% of us are struggling to sleep well and yet we all value a Good Night’s Sleep.

Sleep is as important for your body as a healthy diet or regular exercise and poor sleep has been linked to weight gain and heart disease amongst other long term health conditions.

The effects of ‘lack of sleep’ are immediate, both physically and mentally, and it can become hard to concentrate. Over time this can lead to further worries about the lack of sleep, with ever decreasing circles that can end in anxiety or even depression.

It is important to take steps to improve the quality of your sleep as soon as possible. Start and create a routine and have a `bedtime’, a regular time you go to bed.

Woman Sleeping Hiding Under The Covers Good Night's Sleep

Dr. Fariha Abbasi-Feinberg, a director at the AASM, recommends adopting healthy sleep routine and suggests the following 14 x tips to address short-term insomnia:

Keep a consistent sleep schedule. Get up at the same time every day, even on weekends or during vacations.
Set a bedtime that is early enough for you to get at least 7 hours of sleep.
Don’t go to bed unless you are sleepy.
If you don’t fall asleep after 20 minutes, get out of bed.
Establish a relaxing bedtime routine.
Use your bed only for sleep and sex.
Make your bedroom quiet and relaxing. Keep the room at a comfortable, cool temperature.
Limit exposure to bright light in the evenings.
Turn off electronic devices at least 30 minutes before bedtime.
Don’t eat a large meal before bedtime. If you are hungry at night, eat a light, healthy snack.
Exercise regularly and maintain a healthy diet.
Avoid consuming caffeine in the late afternoon or evening.
Avoid consuming alcohol before bedtime.
Reduce your fluid intake before bedtime.

Our recommendation is to invest in a good sleep spray and spray your pillow and sheets before you go to bed. The blend of Lavender, Chamomile and Neroli is scientifically proven to aid with falling asleep.

Following as many of these 14 x Tips as you can, gives you the best chance of getting a Good Night’s Sleep, even at times when it is difficult.

Pairfum Lifestyle Bed Perfume Spray Linen Fabric Pillow Good Night's Sleep

Pairfum London Linen Lavender Sleep Spray Good Night Relax

Pairfum Eau de Parfum Person Reflection Scarlet Rhubarb Oakmoss Man 1 1

Iconic Perfume Quotes

30/08/202415/11/2022 by Pairfum

Today, when reading one of our perfumery industry magazine, we came across some iconic perfume quotes from famous personalities from the past:

A woman’s perfume tells more about her than her handwriting. — Christian Dior
A woman who doesn’t wear perfume has no future. — Coco Chanel
Perfume puts the finishing touch to elegance – a detail that subtly underscores the look, an invisible extra that completes a woman’s personality. Without it, there is something missing. — Gianni Versace

We invite you to have a look at our Niche Perfumes, if you are looking to add a unique finishing touch with a unique, natural Eau de Parfum Intense.

Famous Fragrance Quotes Series

If you are looking for more inspirational perfume quotes, then we invite you to visit these pages on our website: