Our sense of smell can take us back in time stirring forgotten emotions, why does perfume trigger such powerful memories?.
We each have scents that trigger something in our emotions and memories, no matter what the fragrance is, scents and memory are powerfully linked.
Certain smells can serve as strong reminders of past experience, much more so than any other sensory signal, such as sights or sounds.
There are more than one area of the brain that is used to analyses scents, and the olfactory regions do not only serve for smelling, but are also used, if we experience emotions and when we are memorizing events. The olfactory bulb is closely connected to the amygdala and hippocampus regions of the brain that handle memory and emotion.
So it is not really surprising that we link certain smells and perfumes with particular memories from our past. We can all recall a moment in time when the smell of freshly cut grass or the faintest hint of a favourite Perfume, brought us back to a time and place in our past in the bat of an eyelid.
We are frequently asked why can we claim that our perfumes last for 4 – 8 hours in the air, and why are PAIRFUM London’s the ultimate perfume room sprays?.
This is what we say: ‘2 applications/sprays last between 4 – 8 hours in the air (in an unvented room)’
Our fragrances last so long in the air because:
We use very little water in our formulation, i.e. we only 10% of water in the formulation and this is to prevent a fire if they are accidentally sprayed into a naked flame. Water is heavy and falls to the floor when sprayed, e.g. you can see the water droplets fall down from a supermarket aerosol when sprayed.
The high amount of alcohol we use, ensures that the liquid perfume is diffused into very small particles. The smaller the particles the longer they can float in the air. Try it for yourself and see how the perfume first floats and then disappears!.
We create perfumes which are specially designed to smell beautifully in the air and last a long time. Each perfume has been developed & consumer tested to achieve this longevity in the air. However, there are inherent differences in the longevity in the air of various perfume ingredients. For example, a perfume with pre-dominantly citrus notes will never last as long as a fragrance created around vanilla.
When someone takes their precious ‘Time’ to say ‘Thank You’ or just something ‘Wonderful’ and ‘Heartwarming’, we are all touched by the kindness and attention we receive.
Just a few days ago, we received the wonderful review from a customer (see below), who took the ‘Time’ out of their busy day to write to PAIRFUM. We were delighted to receive it and our smiles grew wider, as we were reading it.
“I am a big fan of candles and reed diffusers and have tried many top brands but I have to say, the fragrances made by Pairfum, are by far the best! They are a fantastic quality and last much longer than other leading brands. The quality of the scent is amazing and fills the room, many people have asked where I buy them from. The icing on the cake is the first class, personal customer service you get from this company, wonderful!Thank you so much and I look forward to shopping with you again x”
Then this morning we thought that if our wonderful customers can say ‘Thank You’ to us we would like to return the compliment!
From the bottom of our hearts, we would like to thank our customers for your kindness, your support and your faith in us. You are our best ambassadors.
Essential Oils contain aroma compounds from plants and other natural sources. They have been used for centuries for their fragrance or health benefits.
In addition to their wonderful fragrances, essential oils can help improve mood, boost immune system, improve brain function & more.
Perfume is Art, especially when fragrance and aesthetics combine to bring a true multi-sensorial experience into your home, transforming rooms into havens of boutique hotel luxury.
Display our perfumed botanicals as a piece of Art, as you would in an art gallery, and you envelop your home with beautiful fragrance.
Luxury Lavender Candles are one of life’s simple pleasures. If you have had a hard day, want to add a touch of ambiance to your home, or just want to put your feet up and relax, a scented candle can come to the rescue. The world can seem like a much brighter place, once the glow of the flame starts to dance, and your favourite scent fills the room. There really is no better way to end the day, than by letting any tension of the day slip away, enjoying an evening bathed in soft candlelight, and surrounded by a beautiful fragrance.
Some fragrances in scented candles that are easily recognisable. Candied sweet vanilla is a staple of the scented candle, wonderful for any time of year. Cinnamon is perfect for the holiday season, adding some delicious festive spice. Then there is lavender, one of the most recognisable fragrances in the world, it’s distinctive scent is fresh and light, floral but not overwhelmingly so.
It goes without saying that a good quality natural lavender candle, is a wonderful addition to any Home.
Why are PAIRFUM London Diffusers the ultimate perfume reed diffusers?
We are frequently being asked why the PAIRFUM® Reed Diffusers are the ultimate Natural Luxury Reed Diffusers.
“How do they work, how long will they last for, are they natural, do they contain alcohol?”
So let’s start at the beginning, as we believe it is a very good place to start! ( apologies we could not help but quote ‘The Sound of Music’ as Reed Diffusers are “One of My Favourite Things” – that’s the last one promise).
How do PAIRFUM® fragrance reed diffusers work?
They will naturally disperse fragrance throughout a room via the natural rattan reeds. Once placed into the aromatic liquid, the porous fibre reeds will draw the liquid up and the fragrance is diffused from the reeds into the air.
PAIRFUM Reed Diffuser are designed to be displayed, Simply open the bottle and insert all the reeds into the perfume infusion. The long black elegant reeds will, draw the liquid up and allow it to diffuse into the room to envelop your home with, exquisite, natural couture perfume.
We are frequently being asked why the PAIRFUM® Reed Diffusers are the ultimate Natural Luxury Reed Diffusers.
“How do they work, how long will they last for, are they natural, do they contain alcohol?”
So let’s start at the beginning, as we believe it is a very good place to start! ( apologies we could not help but quote ‘The Sound of Music’ as Reed Diffusers are “One of My Favourite Things” – that’s the last one promise).
How do PAIRFUM® fragrance reed diffusers work?
They will naturally disperse fragrance throughout a room via the natural rattan reeds. Once placed into the aromatic liquid, the porous fibre reeds will draw the liquid up and the fragrance is diffused from the reeds into the air.
PAIRFUM Reed Diffuser are designed to be displayed, Simply open the bottle and insert all the reeds into the perfume infusion. The long black elegant reeds will, draw the liquid up and allow it to diffuse into the room to envelop your home with, exquisite, natural couture perfume.
The PAIRFUM® Diffusers allow you to regulate the perfume intensity & longevity to your personal taste through,the number of reeds you insert and by how frequently you turn them. The more, reeds you use and the more often you turn them over, the stronger the perfume in, the room will be. Air flow and local conditions will also affect the longevity of the, fragrance infusion.
PAIRFUM’s Natural Luxury Reed Diffusers are ‘Sensory Accents For Every Room’ and will infuse your Home or Office with evocative couture perfumes.
How long will my perfume reed diffuser last?
These Essential Oil diffusers are fantastic for the home or the office because they emit, aroma subtly, so that the scent is never too overpowering. The high quality PAIRFUM® diffuser will last for several months, depending on the size of bottle you choose from our Large Bell 250ml Diffuser, to our perfect entry point 50ml Diffuser. We have a wide selection of Natural Perfumes and Diffuser sizes to choose from, and the table below shows you how long each respective bottle size will last.
50 ml – will fragrance for 2-3 months
100 ml – you may expect it to perfume for 3-5 months
200 ml – will fragrance 5- months
250 ml – expected to perfume for 6-9 months
Is a refill available?
Yes, refills are available. We offer the following in our shop:
Once the content of one bottle has been diffused the natural fibre reeds will be fully, saturated and need to be replaced., this will ensure that your new Diffuser will work as perfectly as the one you have just enjoyed.
Why are some fragrances easier to detect than others?
Just like flowers, natural essences and perfumes vary in fragrance strength. Our noses, more readily detect heady spice fragrances than delicate floral ones. Depending on, the effect you desire, you may choose your Pairfum product based on the, subtleness of the effect you want to achieve. It has also been proven that over time, our noses can, become accustomed to a fragrance which we have been using for a period of time.
Once you find yourself not detecting a fragrance, move it into another room, or a different position within the room for a period of time and you will be amazed at the difference!
Why is the rate of evaporation faster for some fragrances than others?
Fresh green citrus notes are more volatile and will evaporate more quickly than the, heavy, woody, vanilla style fragrances that will linger. The frequency with which you,turn the reeds and the air conditions in which the diffuser is placed can also affect, the longevity of the product .If the room is large with air-conditioning or drafts, the, product will ‘evaporate’ much more quickly than if it is placed in a small, room with, minimal ventilation.
These are just a few of the FAQ’s we are asked and if you would like to read or learn more them please go to Click for FAQs
So to sign off for now just let me say “ So Long Farewell we wish you all …” – sorry just could not help myself xxx
We have been in love with and enjoying Perfume for thousands of years, from the moment of the first recorded Perfumer, a Lady named ‘Tapputi’ or also referred to as ‘Tapputi – Belatekallim’, which means overseer or keeper of a Palace.
She is mentioned in a tablet dated around 1200 BC in Mesopotamia. In her fragrances she used flowers, oil, Calamus (also knows as Sweet Flag, that resembles the Iris), Cyperus, Myrrh and Balsam. She then added water or other solvents, then distilled and filtered it several times. This is also believed to be the oldest reference to a still.
So, not only is the wonderful Lady the first recorded Perfumer in the World, she was also a Chemist.
From references in the Book of Exodus which describes a sacred perfume that consisted of liquid myrrh, fragrant cinnamon, fragrant cane, and cassia, to the Bronze Age Perfumeries of Cyprus, we have continued our love affair with perfume.
Today on International Fragrance Day, 21st March 2018, why not celebrate the wonderful gift of scent, from your favourite Flower to the bouquet of your most loved Wine or Spirit, freshly baked Bread, to the aroma of a wonderful meal.
The Scents of Life surround us on a daily basis and remind us of the past, the present and the wonderful future to come.
From PAIRFUM London to all Perfume Lovers all over the World, we wish you a “Bouquet-filled Day”. xx
Pairfum London’s Flacon perfume room spray is natural and long-lasting because of its ‘Eau de Toilette’ formulation, an example of where Perfume, Art & Beauty meet in your home.
Allow the harmony in your home to flourish and use PAIRFUM to create your own personal symphony.
Layer the fragrances in your home, they way you layer them on your skin to create the distinctive and individual perfume of your home.
Our perfumes are created using natural, essential oils.
Get a Full Refund when you later buy a full-sized bottle. Special Offer: Free Gift-Wrap (luxury bag & tissue paper) with every Perfume Experience Box.
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Risk Free Trial
We understand that shopping online for perfume is different, which is why we offer our 100% Happiness Guarantee:
Free Tester: We will include a mini sampler with your Eau de Parfum so you can try the perfume before you open the pack.
Free Returns: Should you not love your perfume, then we will collect it free of charge from your home (unopened product). No quibbles from us.
We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Abu Dhabi.
CRYSTALLINE Unit 13235, Level 3 The Galleria Al Maryah Island, Abu Dhabi Tel: +971 2 6228 824
eMail: at***@**********et.ae / ar****@*****um.com
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Special Offer: Get a Full Refund when you later buy a full-sized bottle.
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CRYSTALLINE in the UAE
We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Dubai & Abu Dhabi.
CRYSTALLINE LG-110- LOWER GROUND THE DUBAI MALL, DUBAI, UAE Tel +971 4 3398 897
