Everything in connection with social media posts by Pairfum
We have just published a new article about the olfactive family Fougere:
https://www.pairfum.com/about-fougere-the-evolution-meaning-of-fougere-in-perfumery/
Fougere is a very popular category of perfumes for men but not one that is widely known, apart from perfumery experts.
This is, however, a wonderful read for everybody that loves Perfumery.
Enjoy.
We are delighted to have been awarded the title of
“Perfumery House of the Year 2020”
by the judges of the magazine “SME News” that publish the UK Enterprise Awards.
As we remain confined to our homes for weeks on end, we are beginning to yearn for the natural freedom to go outside and to make an appearance in society. On those rare occasions that we do venture outside many of us will have our faces covered. How will this new world affect perfume trends? How will we use fragrances? How will perfume brands be able to tackle these issues ?
While makeup or even our faces may no longer allow us to express our personality or emotions, perhaps our best alternative comes in the form of perfume. To overcome any garments we may be wearing as a precaution after the lockdown, perfumeries will look to experiment with different perfume strengths and intensities.
In this article we will explore how perfume brands can take advantage of this and provide us with new innovative ways of presenting ourselves to society.
Once before, perfumes were a trigger to sparking desires and curiosity in others where we could explore ourselves, our overall wellbeing and even ourselves. In a post-lockdown world perfume can return to being a means to enhance our emotions.
Fragrances naturally have their own strengths and virtues that can influence our overall wellbeing and how we feel physically and mentally. If perfumes contain fragrances that have the allow us to express ourselves the way nature intended, the soothing and energizing effects on our mood would be irrefutable.
Memories of reassurance and intimacy can be invoked through particular vibrations that are generated from different aromas. During the development of new perfume, the creative strategy must be focused on the fragrance at its heart.
It is also likely that boutique perfumes or niche perfume will becomes more available to the consumer.
The characteristics that lead to a perfume becoming unique are as distinctive as they are numerous. The best perfumes contain essences with a variety and a range of powers.
They can invoke regressive nostalgia and intimacy or they can portray astonishing radiance.
The problem perfume brands face is proposing signature and ‘true’ perfumes by following their creative intuition rather than solely depending on industry trends.
In the art of perfumery, the trick is to experiment with combinations such as floral bouquets and over-dosing ingredients; all the while, ensuring that beautiful materials are chosen.
When it comes to perfume it is advisable to focus your attention on fragrances that resemble nature while still remaining addictive and reassuring.
Rather than simply using aromas to aid their packaging and branding, the best fragrance houses have their perfumes at the heart of the business model.
Since the lockdown, the fact that perfume bouquets reveal emotions and reflect personality has become much more apparent to the consumer.
It is likely that perfume brands will include exclusive and original perfumes within their collections and invite the consumer to experiment with doses to explore the effects that new spices have on themselves and those around them.
It is very possible that many perfumery houses will create hybrids between their existing ranges of perfumes and other aromatic ingredients such a soliflore essence, perhaps even several notes.
The consumer has become much more sensitive to fragrance since they have been confined during the lockdown.
Therefore, there is a need for fragrance houses to rediscover their love and passion for perfuming.
Perfume brands will also need to look at other factors such as our activity, times we are outside and our relationships with others as well as ourselves.
One such example to consider would be that fragrances become much more powerful through movement. How much we move will depend on the potency required from the applied perfume.
One part of the business which perfumery houses may change will be the packaging. They will become much more responsible and document their own unique convictions, generosity and even history on bottles and packaging.
But while many things will change, core principles such as the commitment to sustainability and transparency will continue.
For niche perfume by Pairfum London we invite you to visit our online perfume boutique.
We are delighted that the readers of Lux Life Magazine have awarded us the prize of:
You can read the full press release here.
You can view all of our Niche Perfumes here:
Have you ever gone for a walk and come to the realisation that you are walking while under the influence?
That is what we experienced yesterday while walking in Great Windsor Park through the beautiful blooms of Azalea and Rhododendron.
Just before you start tutting or shaking your head in disbelief
I can assure you that everyone who was walking, running, cycling, skating, or being pushed or pulled in some form of a wheeled chariot …. was doing it while under the influence..
It is also not a cause for alarm, nor was it a case of what is described as “Rimé et al” a social sharing of emotions.
Although thinking about it in another sense, it was a sharing of emotions
People had, whether they were aware of it or not while passing through certain sections of the park, become totally intoxicated with the perfumes emanating from the flowering shrub’s, the Azaleas and Rhododendron (the ‘Rose Tree’), the Chestnut trees, Lilac’s, Mock Orange, Honeysuckle, Cut Grass, Forget-me-nots and the last of the Bluebells…
We were all experiencing a walk through one of ‘Nature’s Natural Perfumeries’.
The only sounds that you could pick up wafting on the fragrant air was the sound of birdsong, the buzzing of Bees, lake water lapping or the occasional child’s laugh.
It was one of those magical Spring days, when Life and nature is intoxicating..
PAIRFUM London’s suggestion is that, wherever you live, in a Town, the Country, by the Sea, …
Put on your shoes, go somewhere and walk (or run) while under the Influence …
If you do stumble across an azalea shrub whilst in spring bloom, you will forever struggle to find anything as beautiful. What makes azalea shrubs so special is that they are like honey as you will always find one that will work for you as there are so many colours to choose from. Furthermore, you can add these colours to your own environment because azaleas can fortunately be easily grown in nearly any garden.
However, as simple as it may be, if you do choose to add some azalea shrubs to your landscape, there are some things that need to be taken in to consideration to maximise their flowers and fragrance.
It is crucial that you choose to care for your azaleas professionally and you find a suitable location to plant them to be sure your azaleas keep looking healthy.
If you are fortunate to have a large garden or even a wooded areas then planting lots of azalea shrubs would work well. But in most cases, to show off your azaleas’ true beauty, they are best planted alone.
Azalea shrubs are completely encompassed by flowers, therefore they can look phenomenal against a back drop of pines or other conifers. It will reduce the heavy impact of azaleas while still showing off their vibrant colours.
Unfortunately, when it comes to sunlight azaleas have particular requirements. Too much shade will deprive them of oxygen which will lead to a poor blooming.
Azalea plants need an acidic soil that is well-drained as their roots are quite shallow. If your soil isn’t well-drained, we recommend you place your azaleas in raised beds or even containers.
It would also be ideal to amend the soil with compost before planting the azaleas. If you happen to know if your soil has low levels of nitrogen then you may want look at using fertilizer to stop any nutritional deficiency.
To check if azaleas are nutritionally deficient if you be looking for an early leaf drop, and stunted growth of leaves and the azalea shrub.
Whether you want to encourage a bushier growth or you wish to keep your azaleas’ compact appearance, you want to wait until after the blooming season is over before you prune them.
Reinvigorate overgrown plants by cutting back & trimming the branches of the azalea shrubs.
You can be sure to have beautiful blooms in abundance for many springs in the years to come if you keep your azaleas healthy during the growing season.
We were truly enchanted when visiting a customer on the border of Hampshire and Wiltshire. They showed us their beautiful ‘Bluebell Wood’, just a small part of their magnificent garden.
The Perfume of the Woodland Bluebell filled the air and was only matched in majesty by the Birdsong.
Watch the video at the bottom of this article and listen carefully to the bird song.
The bluebells which do flower will produce even more perfume than usual this year. The reason for this is that flowers concentrate more energy on breeding during a dry period rather than on producing succulents. They will produce more nectar and therefore more scent in order to attract pollinating insects.
Bluebells are sometimes called ‘Common Bluebells’ but they are anything but common. This spectacular plant is only found in northern Europe, with Britain containing more than half of the world’s population.
The bluebells native to Britain are mostly referred to as ‘English bluebells’ but they are also known as Bell Bottle, Wood Hyacinth, Witches’ Thimbles, Lady’s Nightcap and Wood Bell.
They are a protected species in the UK and a woodland carpeted in masses of bluebells is one of the most magical and one of the greatest woodland spectacles you can see.
A bluebell wood in full bloom is a true delight for all your senses.
As you wander through a bluebell wood with dappled sunlight kissing the flowers and their scent wafting through the air, it is nature at its best. This is a quintessential British sight during the spring months. It lets us know that the days are getting longer, warmer and that Summer is on its way.
When Bluebells transform our woodland in springtime, the carpet of intense blue under the tree canopy stretching out into the distance is a scene full of delicate fragile flowers. A beautiful sight that once seen will remain with you for ever. It will come as no surprise that the British bluebell is one of the nation’s best-loved flowers.
We are very fortunate in the UK because bluebells are relatively rare throughout the rest of the world and in fact the UK is home to over half of the bluebell colonies in the world. Therefore, it is very important that bluebells are well looked after.
English bluebells are so precious in fact that footfall damage can be devastating to a bluebell population. If a bluebell’s leaves are damaged or destroyed, they will be unable to photosynthesise which will unfortunately cause them to perish.
Their vulnerability is exacerbated by the fact it can take up to seven years for a colony of bluebells to become established and so any harm inflicted on a bluebell colony will have implications for many years to come.
We also need to take care in which species of bluebells we plant. It is important that we avoid planting Spanish bluebells, especially next to our much more delicate native English bluebells. This is because Spanish bluebells can be much more vigorous and dominate native English bluebells.
To ensure their survival, the UK government actually passed a law making the deliberate act of either destroying, uprooting, or picking bluebells a criminal offence.
(if you are interested in the differences between native English bluebells and Spanish bluebells, there is a small section at the bottom of this article where the characteristics of them both are discussed as well as their hybrids.)
Of course, such laws are not put in place to prevent anyone put from appreciating the beautiful woodland bluebell.
The National Trust actually encourages photography of bluebells and we would like to share some top tips when taking photographs of bluebells.
The first tip would be to try to take your photographs just after midday from mid-April to mid-May. The approaching angle of sunlight at these specific times creates a greater proportion of blue wavelengths which enhances the iconic colour of bluebells. However, in the images throughout this article where the bluebells are against sun-dappled woodland floors the contrast had to be manipulated as the sunlight can create problems with the contrast.
The second tip would be to consider the angle of your images. We would recommend taking some images at the same level of the flower heads closer to the ground. For these types of images, you may want to use a camera, but a phone also works very well.
The third tip is more focused at photography enthusiasts. We recommend that should your camera allow it, always shoot in RAW mode. This is because the human eye absorbs colour differently to a camera lenses and you want to try and reflect being there in-person as much as possible. It is likely that if your camera enables to take RAW images, it will include the required software to post-process your images.
Now that we have discussed how to capture the visual beauty of a bluebell wood, how do we also harness the bluebell’s iconic scent?
How can we describe the fragrance of the Bluebells?
The olfactive profile of the Bluebell is reminiscent of the Hyacinth. It is not a very strong fragrance but it becomes very noticeable when walking through a Bluebell wood.
We describe it a green-floral, as it is oily-green and quite intoxicating. Bluebells are not part of the ‘white flowers’ category (Jasmin, Orange Blossom, Tuberose, Ylang, Gardenia,…), not because of their colour but because they have a richness, headiness and depth that is more reminiscent ‘red flowers’ category (Rose, Violet, Lilac, Sweet Pea,…). Some perfumers believe there should be a ‘green floral’ category for flowers such as Lily of the Valley, Narcissus and Hyacinth. This is where we believe the most natural home for the Bluebell is.
In fragrance accords, Bluebell is not typically a dominant scent profile in a fragrance accord, even though many famous perfumes have been created in honour of this beautiful note:
For Home Fragrances, we can highly recommend Pairfum London’s White Lavender which contains the beautifully green notes of Bluebell and Hyacinth. It is available in perfumed candles, reed diffusers and perfume room sprays in our online boutique.
How can you tell or spot the difference between a Native Bluebell and a Spanish Bluebell?
One of the ways that you can tell the difference between the Native and Spanish flower, is that in the Native Bluebell the pollen is white, whereas in Spanish Bluebells, the pollen is blue. In the hybrid Bluebell, a variety of characteristics are exhibited which are intermediate in form and a colour between both ‘Native Bluebell’ and ‘Spanish Bluebell’. In other words the hybrid Bluebell exhibits characteristics of both parent plants.
Their wonderful scent is said to have 35 components which attracts pollinating insects deep into the bluebell woods.
Some might say, they also attract passing walkers to sit down, take a welcome rest and enjoy nature in all its beauty …
First, let us say that our hearts go out to all of you, your families and friends who have been affected by virus. To those who are sick, we send our thoughts, prayers and best wishes for a full and speedy recovery.
In view of the uncertainty and upheaval we are facing due to the outbreak of the COVID-19 Coronavirus, we wanted to write to you to inform you of the steps we have taken to ensure that PAIRFUM London is as prepared as possible.
No matter what happens, our first priority will always be Your Safety! You are not just our customers and colleagues but also our friends and partners.
We want you to all be safe & stay healthy!
We are determined to ensure that we will continue to help you live healthier, safer and more comfortable lives by creating and producing natural products, such as:
Pairfum London is both a digital and a physical company. In this respect, the decision to let our team work from home wherever possible will have negligible impact on our operational efficiency. None of us can, however, predict the future and we ask for your understanding in this respect.
For your deliveries, you the following options:
You and the health & well-being of your Family will always come first.
We intend to provide you with the best possible support during this unprecedented time and we will show as much understanding and flexibility as possible for your wishes.
Should there be any impact from our supply chain on our customer’s orders, then we will inform you as soon as possible and keep you updated along the way.
Our dedicated and tireless customer care team means that in these uncertain times, you can talk to a person that listens and who is not a chatbot. We mean it, please don’t hesitate to contact us.
Above all, Be Safe & Compassionate during this time.
Huib & Josephine
Magnificent Magnolias blooming in Great Windsor Park in Spring offer a spectacular sight.
The Valley Gardens, together with The Savill Garden, provide a home to a National Collection of Magnolia trees. Here are some examples:
The magnolia family can count approx 200 species mainly found in two regions:
The Magnolia tree was named after Pierre Magnol, the French botanist behind the current nomenclature of botanical classification.
Magnificent Magnolias are significant flowers in Chinese and Japanese culture, and has been cultivated for centuries.
The ‘Magnolia Virginiana’ species (from Virginia) was the first Magnolia to be introduced into Europe. In 1687, it was sent across John Banister, an English missionary and naturalist, to Henry Compton, English bishop and a passionate gardener.
Shortly afterwards, Europe was introduced to Chinese Magnolias (Magnolia Denudata and Liliflora).
In the middle of the nineteenth century, the beautiful Star Magnolia (Stellata) from Japan was planted in Europe.
The “queen of Magnolias”, the pink Magnolia Campbellii from the Himalaya, was discovered at the beginning of the last century.
It is believed that Magnolia is one of the oldest plants, the Dinosaurs probably saw Magnolias blooming.
Magnolia flowers (Magnolia Grandiflora) frequently have a fragrance. Their perfume is fresh, floral and creamy sweet with hints of waxy citrus.
Magnolia is a popular ingredient in floral perfume accords and there have been notable fragrances where Magnolia is the main floral ingredient.
Here are some of these fragrances that focus on Magnolia and its various olfactive facettes:
When reviewing these notes, you will notice one commonality in that they interpret the freshness of Magnolia in different ways: some use the freshness of white flowers, others incorporate citrus and again others use fruity nuances.
Here at Pairfum London we have built our fragrance “Magnlias in Bloom” around the white flowers of Magnolia, Lily and Geranium with the sweet freshness typical of Magnolia Grandiflora coming from the more modern notes of ozone and watermelon, rather than citrus. “Magnolias in Bloom” is available in our online boutique in many different Home Fragrance products (candles, diffusers, sprays, …).
Wishing All of our Customers, Friends and Partners a Merry Christmas 2019.
Today the last door of the Christmas / Advent Calendar was opened.
Kids will leave you in no doubt:
Christmas Has Arrived!
Is everybody familiar with the Christmas or Advent Calendar?
No, then read on to find out more.
The Advent Calendar is a Germany tradition, first used by the Lutherans / Protestants in the 19th century.
It is a unique calendar used to count down the days to Christmas, with the last day on the calendar being the 24th of December.
Typically, it has 24 different doors / gates / pockets / etc with each pocket revealing a little gift for the day.
The 24th of December reveals a special present.
The types of presents range from chocolates, little toys to trinkets, there is no limit to the possibilities.
The calendar can be ‘home made’ by the parents or bought readily and full of chocolates.
Kids (and Adults) of all sizes and ages look forward to receiving their Christmas Calendar and with it the first of their
Christmas Gifts.
Merry Christmas from all here at Pairfum London.
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