Just before you start tutting or shaking your head in disbelief
I can assure you that everyone who was walking, running, cycling, skating, or being pushed or pulled in some form of a wheeled chariot …. was doing it while under the influence..
It is also not a cause for alarm, nor was it a case of what is described as “Rimé et al” a social sharing of emotions.
Although thinking about it in another sense, it was a sharing of emotions
People had, whether they were aware of it or not while passing through certain sections of the park, become totally intoxicated with the perfumes emanating from the flowering shrub’s, the Azaleas and Rhododendron (the ‘Rose Tree’), the Chestnut trees, Lilac’s, Mock Orange, Honeysuckle, Cut Grass, Forget-me-nots and the last of the Bluebells…
We were all experiencing a walk through one of ‘Nature’s Natural Perfumeries’.
The only sounds that you could pick up wafting on the fragrant air was the sound of birdsong, the buzzing of Bees, lake water lapping or the occasional child’s laugh.
It was one of those magical Spring days, when Life and nature is intoxicating..
PAIRFUM London’s suggestion is that, wherever you live, in a Town, the Country, by the Sea, …
Put on your shoes, go somewhere and walk (or run) while under the Influence …
If you do stumble across an azalea shrub whilst in spring bloom, you will forever struggle to find anything as beautiful. What makes azalea shrubs so special is that they are like honey as you will always find one that will work for you as there are so many colours to choose from. Furthermore, you can add these colours to your own environment because azaleas can fortunately be easily grown in nearly any garden.
How to care and grow Azaleas and Rhododendron
However, as simple as it may be, if you do choose to add some azalea shrubs to your landscape, there are some things that need to be taken in to consideration to maximise their flowers and fragrance.
It is crucial that you choose to care for your azaleas professionally and you find a suitable location to plant them to be sure your azaleas keep looking healthy.
If you are fortunate to have a large garden or even a wooded areas then planting lots of azalea shrubs would work well. But in most cases, to show off your azaleas’ true beauty, they are best planted alone.
Azalea shrubs are completely encompassed by flowers, therefore they can look phenomenal against a back drop of pines or other conifers. It will reduce the heavy impact of azaleas while still showing off their vibrant colours.
Unfortunately, when it comes to sunlight azaleas have particular requirements. Too much shade will deprive them of oxygen which will lead to a poor blooming.
The perfect soil for azaleas
Azalea plants need an acidic soil that is well-drained as their roots are quite shallow. If your soil isn’t well-drained, we recommend you place your azaleas in raised beds or even containers.
It would also be ideal to amend the soil with compost before planting the azaleas. If you happen to know if your soil has low levels of nitrogen then you may want look at using fertilizer to stop any nutritional deficiency.
To check if azaleas are nutritionally deficient if you be looking for an early leaf drop, and stunted growth of leaves and the azalea shrub.
Pruning Azalea & Rhododenron
Whether you want to encourage a bushier growth or you wish to keep your azaleas’ compact appearance, you want to wait until after the blooming season is over before you prune them.
Reinvigorate overgrown plants by cutting back & trimming the branches of the azalea shrubs.
You can be sure to have beautiful blooms in abundance for many springs in the years to come if you keep your azaleas healthy during the growing season.
We were truly enchanted when visiting a customer on the border of Hampshire and Wiltshire. They showed us their beautiful ‘Bluebell Wood’, just a small part of their magnificent garden.
The Perfume of the Woodland Bluebell filled the air and was only matched in majesty by the Birdsong.
Watch the video at the bottom of this article and listen carefully to the bird song.
The Bluebell Wood at its Best
The bluebells which do flower will produce even more perfume than usual this year. The reason for this is that flowers concentrate more energy on breeding during a dry period rather than on producing succulents. They will produce more nectar and therefore more scent in order to attract pollinating insects.
Bluebells are sometimes called ‘Common Bluebells’ but they are anything but common. This spectacular plant is only found in northern Europe, with Britain containing more than half of the world’s population.
The bluebells native to Britain are mostly referred to as ‘English bluebells’ but they are also known as Bell Bottle, Wood Hyacinth, Witches’ Thimbles, Lady’s Nightcap and Wood Bell.
They are a protected species in the UK and a woodland carpeted in masses of bluebells is one of the most magical and one of the greatest woodland spectacles you can see.
A bluebell wood in full bloom is a true delight for all your senses.
As you wander through a bluebell wood with dappled sunlight kissing the flowers and their scent wafting through the air, it is nature at its best. This is a quintessential British sight during the spring months. It lets us know that the days are getting longer, warmer and that Summer is on its way.
When Bluebells transform our woodland in springtime, the carpet of intense blue under the tree canopy stretching out into the distance is a scene full of delicate fragile flowers. A beautiful sight that once seen will remain with you for ever. It will come as no surprise that the British bluebell is one of the nation’s best-loved flowers.
Bluebells as a Protected Species
We are very fortunate in the UK because bluebells are relatively rare throughout the rest of the world and in fact the UK is home to over half of the bluebell colonies in the world. Therefore, it is very important that bluebells are well looked after.
English bluebells are so precious in fact that footfall damage can be devastating to a bluebell population. If a bluebell’s leaves are damaged or destroyed, they will be unable to photosynthesise which will unfortunately cause them to perish.
Their vulnerability is exacerbated by the fact it can take up to seven years for a colony of bluebells to become established and so any harm inflicted on a bluebell colony will have implications for many years to come.
We also need to take care in which species of bluebells we plant. It is important that we avoid planting Spanish bluebells, especially next to our much more delicate native English bluebells. This is because Spanish bluebells can be much more vigorous and dominate native English bluebells.
To ensure their survival, the UK government actually passed a law making the deliberate act of either destroying, uprooting, or picking bluebells a criminal offence.
(if you are interested in the differences between native English bluebells and Spanish bluebells, there is a small section at the bottom of this article where the characteristics of them both are discussed as well as their hybrids.)
Of course, such laws are not put in place to prevent anyone put from appreciating the beautiful woodland bluebell.
The National Trust actually encourages photography of bluebells and we would like to share some top tips when taking photographs of bluebells.
The first tip would be to try to take your photographs just after midday from mid-April to mid-May. The approaching angle of sunlight at these specific times creates a greater proportion of blue wavelengths which enhances the iconic colour of bluebells. However, in the images throughout this article where the bluebells are against sun-dappled woodland floors the contrast had to be manipulated as the sunlight can create problems with the contrast.
The second tip would be to consider the angle of your images. We would recommend taking some images at the same level of the flower heads closer to the ground. For these types of images, you may want to use a camera, but a phone also works very well.
The third tip is more focused at photography enthusiasts. We recommend that should your camera allow it, always shoot in RAW mode. This is because the human eye absorbs colour differently to a camera lenses and you want to try and reflect being there in-person as much as possible. It is likely that if your camera enables to take RAW images, it will include the required software to post-process your images.
Now that we have discussed how to capture the visual beauty of a bluebell wood, how do we also harness the bluebell’s iconic scent?
Fragrance of Bluebell
How can we describe the fragrance of the Bluebells?
The olfactive profile of the Bluebell is reminiscent of the Hyacinth. It is not a very strong fragrance but it becomes very noticeable when walking through a Bluebell wood.
We describe it a green-floral, as it is oily-green and quite intoxicating. Bluebells are not part of the ‘white flowers’ category (Jasmin, Orange Blossom, Tuberose, Ylang, Gardenia,…), not because of their colour but because they have a richness, headiness and depth that is more reminiscent ‘red flowers’ category (Rose, Violet, Lilac, Sweet Pea,…). Some perfumers believe there should be a ‘green floral’ category for flowers such as Lily of the Valley, Narcissus and Hyacinth. This is where we believe the most natural home for the Bluebell is.
In fragrance accords, Bluebell is not typically a dominant scent profile in a fragrance accord, even though many famous perfumes have been created in honour of this beautiful note:
Bluebell by Penhaligon’s
English Bluebell by Yardley
Wild Bluebell by Jo Malone
For Home Fragrances, we can highly recommend Pairfum London’s White Lavender which contains the beautifully green notes of Bluebell and Hyacinth. It is available in perfumed candles, reed diffusers and perfume room sprays in our online boutique.
Native Bluebell v Spanish Bluebell
How can you tell or spot the difference between a Native Bluebell and a Spanish Bluebell?
One of the ways that you can tell the difference between the Native and Spanish flower, is that in the Native Bluebell the pollen is white, whereas in Spanish Bluebells, the pollen is blue. In the hybrid Bluebell, a variety of characteristics are exhibited which are intermediate in form and a colour between both ‘Native Bluebell’ and ‘Spanish Bluebell’. In other words the hybrid Bluebell exhibits characteristics of both parent plants.
Their wonderful scent is said to have 35 components which attracts pollinating insects deep into the bluebell woods.
Some might say, they also attract passing walkers to sit down, take a welcome rest and enjoy nature in all its beauty …
Magnolias are some of the most primitive of our flowering trees, known for their graceful, fragrant flowers they hail from a diverse genus of trees and shrubs.
They have been around for millennia with fossils dating back to the Tertiary period (they were around before our Friends the Bees arrived). They are just as at home in our Gardens and Parks, as they are in their natural forest habitat, and most of them are perfectly happy to adapt to city living.
In warmer parts of the country some magnolias have been in bloom since February others bloom in March and appear to usher in the spring, while others are Happy to wait until as late as June to flower. Regardless of when they grace us with their stunning Flowers and fragrance, the Magnolia has become one of the most loved plants Worldwide.
Their colours range from pure white to deepest purple, and they fill the spring air with an enchanting scent that makes you want to stop and stay a while.
In 1900 Louisiana declared the Magnolia as its state flower due to its abundance throughout the state, and also in 1900 school children in Mississippi held a state-wide election and voted the Magnolia to be their state flower.
So, … from the Rain forests of Asia, central Europe and from East to West coast of the USA, these exceptional plants are loved Worldwide.
However, historically there has been some confusion and debate as to what can actually be classed as a ‘Magnolia.
Description of Magnolia
Typically, Magnolias are characterised as large bowl or star shaped fragrant flowers that spread in shrubs or evergreen and deciduous trees. They usually bloom in to either yellow, purple, green, pink or white flowers and their leaves usually appear afterwards in spring. In autumn, cone-shaped fruits are also produced.
Just like other Magnoliaceae, the perianth has at least 3 whorls each with 9-15 tepals. The bisexual flowers have several adnate carpels and on the elongated receptacle, the stamens are arranged in a spiral pattern. Along carpel’s dorsal sutures the fruit dehisces, and the pollen is monocolpate. Magnolias also have a Polygonum type of embryo development.
History of Magnolias
The first recorded use of the word ‘Magnolia’ was by General Charles Plumier in 1703 to describe a flowering tree found in Martinique. After Plumer, William Sherard, an English botanist who studied under Magnol, was next to use the term ‘Magnolia’. The first botanical literature since Plumier’s ‘Genera’ included ‘Hortus Elthamensis’ (written by Hohann Jacon Dillenius) and ‘Natural History of Carolina, Florida and the Bahama Islands’ (written by Mark Catesby), both of which Sherard were responsible for. In these botanical literatures, the term ‘Magnolia’ was also used to describe some types of flowering trees that were found the North America where the climate was more temperate. In fact, a botanist called Lamarck later used the term ‘Annona dodecapetala’ to describe what Plumier first referred to as ‘Magnolia’ which is now recognised as ‘Magnolia dodecapetala’.
Carl Linnaeus, also used the genus name Mangnolia in ‘Systema Naturae’ (the first edition), written in 1735. Whilst there was no description references to Plumier’s work were made. Linnaeus again used Plumier’s ‘Magnolia’ where he describes a monotypic genus in 1753 in ‘Species Plantarum’ (first edtion) with ‘Magnolia virginia being the only species.
If there ever was a herbarium specimen from Plumier’s ‘Magnolia’, Linnaeus never saw it and is likely he assumed it was the same plant that Catesby described in ‘Natural History of Carolina (written in 1730. Linnaeus put it synonymous with ‘Magnolia virginia var’. Foetida is a type of taxon called ‘Magnolia grandiflora’. Linnaeus described five varieties of ‘Magnolia virginia’ (acuminate, foetida, grisea, glauca and tripetala). These 5 varieties were reduced to four after Linnaeus combined grisea with glauca in ‘Systema Naturae’ (10th edition, written in 1759) where he also raised the other four varieties to the status of species.
Botanists and plant explorers started to describe ‘Mangnolia’ species from China and Japan by the end of the 18th century whilst exploring Asia. The first species were described by western botanists as ‘Magnolia Lilifllora’ & ‘Magnolia Denudata’ and ‘Magnolia Coco’ & ‘Magnolia Figo’.
Not long after, Carl Peter Thunberg collected and described ‘Magnolia Obovata’ in Japan in 1974 and around the same time ‘Magnolia Kobus’ were collected for the first time.
Much later, as there was an increase in the number of species, it was decided that the genus was to be divided in to two subgenera, ‘Yulania’ and ‘Magnolia’. ‘Magnolia’ includes the horticulturally important ‘M. Grandiflora’ found in the USA and in particular the south-eastern states and the species type known as ‘M. Virginiana’.
‘Yulania’ includes many deciduous species from Asia including ‘M. Kobus’ and ‘M. Denudata’ which have their own horticultural importance and are also important as parents in hybrids.
The American deciduous Cucumber Tree (‘M. Acuminata’) is also classified as ‘Yulania’ and is the responsible for many new hybrids having yellow flowers meaning it has been given greater status.
For a long while, taxonomists have been puzzled by the relations throughout the ‘Magnoliaceae’ family. Since the Magnoliaceae has survived several huge geographical events (including continental drift, the formation of mountains and even ice ages), they have a vast scattered distribution. This has also led to the long-term isolation of some species or even groups of species as well as other species maintaining close contact.
It has proved impossible to solely use morphological characters to create divisions in the ‘Magnoliaceae’ family and even within the genus ‘Magnolia’.
Research on phylogenetic relationships was able to be conducted on a large scale at the end of the 20th century once DNA sequencing had finally become available. To investigate the relationships between the many species in the Magnoliaceae family, several studies were conducted. With the support of morphological data, all of the phylogenetic studies concluded that the genus ‘Michelia’ and the Magnolia, subgenus ‘Yulania’, were considerably more related to each other than either one of them was to ‘Magnolia’ or other subgenus of ‘Magnolia’.
Since relationships are usually reflected by nomenclature, it was an undesirable situation to have species names in ‘Michelia’ and ‘Magnolia’, subgenus ‘Yulania’. Taxonomy provided three possible solutions to this problem.
The first was to join ‘Yulania’ and ‘Michelia’ species in a common genus, separate from the ‘Magnolia’ genus where the term ‘Michelia’ would be given the priority.
The second would leave the subgenus ‘Magnolia’ names and the ‘Micheila’ names untouched by raising the subgenus ‘Yulaina’ to generic rank.
The third solution was to create a “big genus” by joining genus ‘Magnolia’ with ‘Michelia into genus ‘Magnolia, sI’. Since it includes ‘M. virginiana’, (the type species of the genus and the of the family), Mangnolia subgenus ‘Magnolia’ cannot be renamed.
Excluding their wood, only a few ‘Michelia’ species’ have any economic or horticultural importance so far. On the other hand, many species within subgenus ‘Magnolia’ and subgenus ‘Yulania’ very horticulturally important, to the point that many people in the horticultural discipline would consider it to be undesirable to change their name.
Since most of the cultivated species in Europe have at least one of their parents being ‘Mangnolia (Yulania) denudata’, ‘Yulania’ is considered to be synonymous with ‘Magnolia’ on the continent.
The third option to join ‘Michelia’ with ‘Magnolia’ is supported by most taxonomists as they acknowledge the close the close relations between ‘Michelia’ and ‘Yulania’.
The same applies for the ‘Dugandiodendron’ and the (former) genra ‘Taluama’ which were also placed in genus ‘Manglietia’ and subgenus ‘Magnolia’. ‘Manglietia’ could actually be joined with subgenus ‘Magnolia’ but could also be considered for earning the status of an extra subgenus.
‘Elmerrillia’ is more than likely to be handled in the same was a ‘Michelia’ is now because it is closely related to ‘Michelia’ and ‘Yulania’.
The exact nomenclatural status remains uncertain for non-specific or small genera such as ‘Aromadendron’, ‘Alcimandra’, and ‘Parakmeria’. These non-specific or small genera are often merged into ‘Magnolia sI’ by taxonomists who did the same with ‘Mechelia’.
There is a perpetual debate between botanists as whether to recognise the different small genera or simply recognise just a big ‘magnolia’. An example of this debate can be found between the Chinese and the western co-author of “Flora of China”. The book puts two points of view across. The first being that there is a large genus ‘Magnolia; that includes around 300 species which is favoured by the western author. The second is that there are 16 different genera and each of those contain up to 50 species. The second argument is put forward by the Chinese.
Subdivisions of Magnolias
Following the classification conducted by the Magnolia Society, species of Magnolias are usually listed under 3 subgenera, 12 sections and 13 subsections. However, this is not the last word in regards to genus ‘Magnolia’ and it’s sub-classification as a clear consensus has not yet been achieved.
There has been a lot of general horticultural interest for the genus ‘Magnolia’. Many flower early in the spring such as the tree called ‘M. x soulangeana’ also known as the Saucer Magnolia and the shrub called ‘M. stellata’ also known as star magnolia. There are also others that flower as late as early summer such as ‘M. grandiflora’ which is often referred to as ‘Southern Magnolia’, and the ‘M. virginiana’ which is also known as ‘Sweetbay Magnolia’.
There have been efforts made to create plants that have a more impressive flower and that are able flower earlier on than the parent species by attempting to combine the best aspects of different species. Such efforts have been extremely successful thanks to the use of Hybridisation. A popular example of a successful hybrid would be that of ‘M. liliiflora’ and ‘M. denudata’ which created ‘M. x soulangeana’ (one of the most popular garden magnolias).
In the eastern United States, ‘M. grandiflora’, ‘M. macrophylia’, ‘M. acuminate’ (in the form of a Shade Tree), ‘M. tripetala’, and ‘M. virginiana’ are five native species that are cultivated frequently. However, it is worth noting hat ‘M. tripetala’ and ‘M. macrophylia’ have large leaves which means they must be planted in a location not frequented by high winds.
Culinary Uses of Magnolia
With many species of Magnolias, their flowers are edible and are used in cooking all around the world.
The petals of ‘M. Grandiflora’ can be used as a spicy condiment when they are pickled. This is common in some parts of England.
On the other side of the world in Asia, the buds are used rather than the petals to be pickled and then used to scent tea and flavour rice. The flower buds and young leaves of ‘Magnolia hypoleuca’ are eaten as a vegetable in Japan after they are boiled.
Japan have also found further uses by creating cooking dishes and even wrapping their food in the leaves of ‘M. Obovata’.
Magnolias in Traditional Medicine
In traditional Chinese medicine, they have long been using the flower buds and even the bark of ‘M. officinalis’ which they refer to as ‘hou po’ (厚朴). In Japan, they also do something similar with ‘M. obovata’ which they call kōboku.
In forests in the north east of the United States, ‘M. acuminata’ (The Cucumber Tree) is harvested as timber since it grows to a very large size. The wood of the Cucumber Tree is sold as “yellow poplar” alongside the Tuliptree (‘Liriodendron tulipifera’).
On occasion, the ‘M. fraseri’ (The Fraser Magnolia) grows to be large enough to be harvested as well.
Other Uses of Magnolias
As well as humans, Magnolias are also consumed by Giant Leopard Moth and other Lepidoptera species as food plants.
Magnolias in Home Fragrance
If you are lucky enough this weekend to spot a blooming Magnolia, then stop to take a look, and inhale their intoxicating fragrance.
To experience Magnolia, you should really try our perfume “Magnolias in Bloom” in our Home Fragrance range. Visit our online boutique to find the product that would enjoy most.
After a cold winter, barren of colour and fragrance, we all embrace the joys of Spring when Easter arrives and brings with it the smells and sights of a new season: the Flower Fragrances of Easter.
It is a time of renewal, a time to refresh and a time to start dreaming of those lazy hazy summer days that uplift our mood.
For many today, Easter is dominated by chocolate eggs and as perfumers our thoughts immediately turn toward fragrances with cocoa. However, Easter is also a time to connect with family, start planning activities and throw off the winter clothes to connect more with the outdoors and nature, which naturally leads into the scents and colours of a new season.
The sights, smells and fragrances of Easter greet us like an old friend.
What are your favourite Flower Fragrances of Easter?
Below we present some of the flower fragrances of Easter that get our senses excited for Spring. We are also sharing with you the wonderful fragrances we at Pairfum London have created to bring Spring in to your home to help you create the perfect Easter & Spring atmosphere.
We hope that the flower fragrances of Easter inspire you for the season ahead.
Easter Lilies, whose scientific name is Lilium Longiflorum, are perhaps the best-known type of lily and one that we would all recognise.
Easter lilies are native to Japan. World War I soldier Louis Houghton brought Easter Lily bulbs home to share with fellow gardeners in 1919 and the popularity of the flower has grown quickly.
Lilies have held a significant place in world history because of their aroma, grace and beauty. From ancient Crete to the flower shop down the street, people always regard the lily as “the pure flower.”
There are few rivals when it comes to the stunningly beautiful fragrance of Lilies. The exquisite perfume and wonderful flowers certainly lift spirits as we enter Spring.
Daffodils are considered the first heralds of Spring time. They are also known as Narcissus and Jonquil. Narcissus being the botanical name for this bulbous plant of the amaryllis family, Amaryllidaceae!
The stunning daffodil originates from Southern Europe and North Africa, but some varieties can be found in Asia and China. The flower is linked to the Greek myth of Narcissus who became obsessed with his own reflection, that he knelt to gaze in to a pool of water where he toppled in to the water and drowned. The narcissus plant sprang up where he died.
The fragrance of the daffodil is light, cool, and spring-like in its notes. The scent is often sweet, captivating, and unique to only daffodils. These are fragrances that have been treasured since ancient times and ones that remind us of new life and Spring.
The Crocus name is derived from the Latin crocatus which means saffron yellow. The flower has three stigmas and parts of it are often dried and used in cooking as a seasons or colour agent. It is native to Southern Europe and Asia. There are about 80 species of crocus and was first cultivated in Greece.
Crocuses that bloom early in spring have cheerful heads, reminding us that Spring is around the corner. With so many varieties to choose from you can have an abundant array of colour and fragrance which is sweet and luminous.
The Tulip was originally cultivated in Turkey and then imported in to Holland in the sixteenth century. They became popular in 1592 through a book by Carolus Clusius. Indeed, they became so popular they created an economic bubble known as Tulip Mania!
The scent of Tulips cannot be mistaken. The fragrance is fresh – fresh like the ozone! It also has hints of floral with a base of warm honey and musk. It is almost like nature was making perfume herself within tulips!
The stunningly beautiful Bluebell is another sign of Spring time with the vast spread of tiny blue flowers dazzling around parks and gardens. This beautiful flower is a protected species in the UK under the Wildlife and Countryside Act 1981.
Also known as wood bells, fairy flowers and wild hyacinth, they have carpeted our woods, and parks for many years. In a 2015 Spring poll by botanical charity Plantlife, bluebells were voted the favourite wild flower of England.
Unfortunately, Blue Bell’s cannot be harvested but we can still enjoy the sweet fragrance when we are out walking. Bluebells are usually at their best during the morning time, making it a fantastic time to visit the woods or parks or when there is some sunshine allowing their scent to waft through the air.
Spring Fragrance by Pairfum London
These are just five of the fragrances of Easter which fill our homes, our gardens, and our parks.
If you would like to fill your home with the stunning fragrance of white lilies and daffodils, we at Pairfum London are delighted that our fragrance Trail of White Petals includes these stunning ingredients and is available in our range of Home Fragrances (candles, reed diffusers, room sprays, fabric sprays,…) and Bath & Body Care products (washes, lotions,…).
Choosing the right perfume for your home to herald the arrival of Spring can be difficult.
First, let us say that our hearts go out to all of you, your families and friends who have been affected by virus. To those who are sick, we send our thoughts, prayers and best wishes for a full and speedy recovery.
In view of the uncertainty and upheaval we are facing due to the outbreak of the COVID-19 Coronavirus, we wanted to write to you to inform you of the steps we have taken to ensure that PAIRFUM London is as prepared as possible.
No matter what happens, our first priority will always be Your Safety! You are not just our customers and colleagues but also our friends and partners.
We want you to all be safe & stay healthy!
We are determined to ensure that we will continue to help you live healthier, safer and more comfortable lives by creating and producing natural products, such as:
our Linen & Fabric Sprays which are Antiviral and contain over 75% alcohol, that can be used on all your clothing including outdoor garments.
Pairfum London is both a digital and a physical company. In this respect, the decision to let our team work from home wherever possible will have negligible impact on our operational efficiency. None of us can, however, predict the future and we ask for your understanding in this respect.
For your deliveries, you the following options:
No Signature: It is possible for us to deliver your goods without requiring a signature. Just let us know, when you place your order that you prefer a ‘no contact’ delivery. The goods will then be left at your property and depending on the order value, you will be informed by phone or email of their arrival.
No Change: Deliveries will be made in accordance with government and courier guidelines.
You and the health & well-being of your Family will always come first.
We intend to provide you with the best possible support during this unprecedented time and we will show as much understanding and flexibility as possible for your wishes.
Should there be any impact from our supply chain on our customer’s orders, then we will inform you as soon as possible and keep you updated along the way.
Our dedicated and tireless customer care team means that in these uncertain times, you can talk to a person that listens and who is not a chatbot. We mean it, please don’t hesitate to contact us.
Above all, Be Safe & Compassionate during this time.
Magnificent Magnolias blooming in Great Windsor Park in Spring offer a spectacular sight.
The Valley Gardens, together with The Savill Garden, provide a home to a National Collection of Magnolia trees. Here are some examples:
On leaving the Savill building, visitors are welcomed to a fantastic show by a mature Magnolia loebneri ‘Merrill’, covered in ice-white flowers.
In a far corner of the garden, close to the summer house, is a Magnolia sprengeri ‘Eric Savill’, with large, bold pink flowers.
The Valley Gardens features a glorious collection of rhododendrons, azaleas, camellias and magnolias, best viewed in the spring from the top of the valley, with views down to Virginia Water.
The magnolia family can count approx 200 species mainly found in two regions:
The Magnolia tree was named after Pierre Magnol, the French botanist behind the current nomenclature of botanical classification.
Magnificent Magnolias are significant flowers in Chinese and Japanese culture, and has been cultivated for centuries.
The ‘Magnolia Virginiana’ species (from Virginia) was the first Magnolia to be introduced into Europe. In 1687, it was sent across John Banister, an English missionary and naturalist, to Henry Compton, English bishop and a passionate gardener.
Shortly afterwards, Europe was introduced to Chinese Magnolias (Magnolia Denudata and Liliflora).
In the middle of the nineteenth century, the beautiful Star Magnolia (Stellata) from Japan was planted in Europe.
The “queen of Magnolias”, the pink Magnolia Campbellii from the Himalaya, was discovered at the beginning of the last century.
It is believed that Magnolia is one of the oldest plants, the Dinosaurs probably saw Magnolias blooming.
Magnificent Magnolias in Perfumery
Magnolia flowers (Magnolia Grandiflora) frequently have a fragrance. Their perfume is fresh, floral and creamy sweet with hints of waxy citrus.
Magnolia is a popular ingredient in floral perfume accords and there have been notable fragrances where Magnolia is the main floral ingredient.
Here are some of these fragrances that focus on Magnolia and its various olfactive facettes:
When reviewing these notes, you will notice one commonality in that they interpret the freshness of Magnolia in different ways: some use the freshness of white flowers, others incorporate citrus and again others use fruity nuances.
Here at Pairfum London we have built our fragrance “Magnlias in Bloom” around the white flowers of Magnolia, Lily and Geranium with the sweet freshness typical of Magnolia Grandiflora coming from the more modern notes of ozone and watermelon, rather than citrus. “Magnolias in Bloom” is available in our online boutique in many different Home Fragrance products (candles, diffusers, sprays, …).
The World shines Green lights of ‘Hope & Positivity’ for St Patricks Day 2020.
Today the 17th of March 2020 is a St. Patrick’s Day like none other we can remember in recent history.
In a time when people around the World are worried, scared and when so many may feel alone, hundreds of iconic buildings around the World today, will light up green as a sign of ‘Hope & Positivity’ to all Irish people and all the Citizens of the World in a time of the Coronavirus.
Here are some of our favourites: Christ the Redeemer statue in Rio de Janeiro, Niagara Falls, the London Eye, the ‘Welcome’ sign in Las Vegas, Madison Square Garden in New York, the Clifton Suspension Bridge in Bristol, Caerphilly Castle in South Wales and the Smurf Statue in Brussels.
New Friends that are taking part this year during St Patricks Day 2020 include the City Hall in Bangkok, Palais du Peuple in Djibouti City, the National Theatre in London and the Palace Bridge in St Petersburg, Burj al Arab, the Chain Bridge in Budapest and many more.
All around the world today, Irish people are coming up with creative and happy ways to celebrate this very important day for them.
However, today is not just about one country, one celebration, one race or nation – it is about One World.
So, … a Global Invitation was issued, today at at 3pm please join in with the people of Ireland in singing a song on St Patricks Day 2020:
By author: Phil Coulter
Come the day and come the hour
Come the power and the glory
We have come to answer Our Country’s call
From the four proud provinces of Ireland
Ireland, Ireland Together standing tall
Shoulder to shoulder
We’ll answer Ireland’s call
From the mighty Glens of Antrim
From the rugged hills of Galway
From the walls of Limerick And Dublin Bay
From the four proud provinces of Ireland
Ireland, Ireland Together standing tall
Shoulder to shoulder
We’ll answer Ireland’s call
Hearts of steel And heads unbowing
Vowing never to be broken
We will fight, until We can fight no more
From the four proud provinces of Ireland
Ireland, Ireland Together standing tall
Shoulder to shoulder
We’ll answer Ireland’s call
So today on St. Patrick’s Day to the People around the World wherever you are: Italy, China, Spain, USA, UK, France, Canada, Netherlands, Germany, Russia, Romania, Australia, New Zealand, Argentina, Mexico, Brazil, Nigeria, Saudi Arabia, India, Thailand, …
We are all together standing tall – shoulder to shoulder – we answer the World’s call…
This past Sunday was the 3rd of Advent, Gaudete Sunday, also called ‘Rose Sunday’.
“Why Rose Sunday?” you may ask, … read on to find out.
Each Sunday during the Advent highlights one of the 4 virtues of Jesus Christ:
Hope – 1st of Advent
Love – 2nd of Advent
Joy – 3rd of Advent / Gaudette Sunday
Peace – Christmas Eve/Day
Gaudete Sunday is the third Sunday of Advent in the liturgical calendar of the Western Churches, including the Roman Catholic Church, the Anglican Church, Lutheran and other mainline Protestant Churches.
On Gaudete Sunday rose-coloured vestments may be worn instead of violet or deep blue, which are otherwise used for every day in the season of Advent.
Hence, Gaudete Sunday was also known as “Rose Sunday”.
If you would enjoy a ‘Rose’ perfume in your home during this week, we can highly recommend our perfume “Blush Rose & Amber”.
Here is the fragrance description:
“A top note of precious Iris,
leads into a sensuous, intensely feminine floral bouquet of Regal Rose in harmony with Jasmine, Lily of the Valley and Freesia,
supported by a deep and warm fond of Crystal Amber, Musk and Rich Woods.”