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Queen Elizabeth II Death Buckingham Palace

Queen Elizabeth II has died

Queen Elizabeth II Death

Buckingham Palace announces that Queen Elizabeth II, the UK’s longest-serving monarch, has died at Balmoral aged 96, after reigning for 70 years.

Our thoughts are with her family and the entire nation.

Queen Elizabeth was a shining beacon for Britain and a much admired Monarch globally.

In a constantly changing world, her sense of duty, dignity and dedication to the nation were exemplary. The number and variety of tributes that are being paid to her by so many different people from across the world, show much she meant.

She will be sadly missed.

Here is an article with key moments throughout her life.

Queen Elizabeth II
Queen Elizabeth Walkabout
Pairfum London Happy Fathers Day Son Cardamom Tonka Oud 1 1

Happy Father’s Day

Pairfum London Happy Fathers Day Daughter Mandarin Blossom Sandalwood 1 1

Fathers (and Mothers) mean the world to us and we should tell them today. Yes, make a special effort to actually tell them today because it is too easy to take them for granted, as they are ever present in our lives.

Celebrate them today and remember the ones that have passed.

How are you going to show your Dad, how much he means to you? We would love to find out from you.

Here are two brief poems for Father’s Day you can use in your Happy Father’s Day card:

A short poem from son to father:

Dad you know that I like Batman,
And Superman’s cool too,
But I don’t really need them,
As long as I have you!

Another poem from daughter to father:

Congratulations Dad,
You’ve raised a child with flair!
You gave me looks and brains and modesty
All beyond compare!

Pairfum London Happy Fathers Day Hands Cardamom Tonka Oud 1 1
Pairfum London Happy Fathers Day Boy Grapefruit Pepper Black Cedar 1 1
Pairfum London Happy Fathers Day Daughter Bergamot Basil Patchouli 1 1

Father’s Day: How Do You Find The Perfect Gift?

Pairfum London Happy Fathers Day Daughter Spiced Coffee Oaked Vanilla 1 1

We all love our fathers (and mothers). They dedicate their life to bringing us up, they love us unconditionally, they ensure that we are being cared for, they worry that we are happy, they help us on our path in life … and so much.

One of the first words we learn to say is the word for ‘FATHER’, no matter where we come from in the World but the word may differ slightly from place to place. It may be: Athair, Daidí , Daddy, Dad, Baba, Papa, Pappie, Ate, Poppa or Abbu, Abba, Faoire, Vater, Ayaa, Pai, Pa, Tad, Otec, Otosan, Babbo or Tad …

What name do you give your father?

However we write or say it, the meaning behind it is always the same: the one who Loves and Protects us unconditionally, one we trust and turn to for help and guidance.

On Father’s Day we have the opportunity to show them how much they mean to us and how grateful we are to them.

So, … how do you plan to say: “Thank You for Everything you do and have done for me.”

How do you find the Fathers Day Gift that is guaranteed not to disappoint?

We all know that Aftershave & Perfume are some of the most popular Father’s Day gifts but it is so easy to buy the wrong one, unless you buy the same as always.

Where is the surprise element in that, if you buy the same gift again, and again?

How do you show that you really care and thought about them?

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display

We have the perfect solution:

Buy 12 x perfumes instead of just one.

Let them discover & enjoy these exquisite perfumes in their own time and space, without having to go shopping.

Let them discover which perfumes they actually enjoy. Which ones get them noticed? After all, who doesn’t like Compliments?

Is your Father a Connoisseur? Does he enjoy good wines, craft beers, artisan cheeses, boutique chocolates, …? Is he the type of person that appreciates The Finer Things in Life?

If so, … then this Fragrance Library was designed with him in mind.

This is the ideal shopping experience for a man: no trailing from shop to shop, spending hours trying things out and then walking away with something you don’t really want.

In this Perfume Experience Box, they will discover a world of niche perfume that they would otherwise never come across, in stores or when somebody else chooses for them.

Who knows, your Father might become a Connoisseur of Perfume (maybe he already is).

Pairfum London Happy Fathers Day Son Grapefruit Pepper Black Cedar 1 1

To ensure you have the Perfect Father’s Day Gift, we will include free gift-wrapping:

  • a luxury carrier bag, and
  • black & gold tissue paper

Just add this coupon code on the checkout page: fathersday2022

Alternatively, simply click on the the link below, add the Perfume Experience Box to your cart and the Gift-Wrap will be added automatically.

Celebrate this Father’s Day with the perfect Gift.

You can be sure, he won’t be disappointed.

Pairfum London Happy Fathers Day Sea Salt Sage Amber 1 1
Pairfum London Happy Fathers Day Son Scarlet Rhubarb Oakmoss 1 1
Pairfum London Happy Fathers Day Scarlet Rhubarb Oakmoss 1 1
Pairfum London Happy Fathers Day Child Sea Salt Sage Amber 1 1
Pairfum Jubilee Competition Congratulations Win 1 1

Jubilee Weekend Competition – The Winners

Pairfum Jubilee Competition Celebrate 1 1

The Winners Have Been Chosen!

A big round of Jubilee Cheers to the Winners in our Competition from all of us at Pairfum London.

In the meantime, we have notified our Winners and sent them the instructions how they can claim their Prizes.

We were pleasantly surprised by how many people entered the Prize Draw and yet the numbers were probably miniscule by comparison with the National Lottery.

Thank you to Everybody for taking part.

Pairfum London Jubilee Competition Celebrate 1 1
Pairfum Keep Calm Jubilee Celebrate Win 1 1

This Jubilee Weekend, win one of 70 x Prizes!

Our Exclusive Jubilee Competition is now Live. It closes at midnight on the evening of Monday the 6th of June 2022.

This weekend Britain is celebrating the 70 years of the reign of Queen Elizabeth II.

In her honour we are running our exclusive Jubilee Competition. Submit your details below and join the competition.

This competition is now closed.

The Winners will be announced shortly

We have 70 x Prizes to win. Yes, you read this correctly, 70 x prizes. One for each year!

In fact, we have so many prizes and keep in mind there will only be relatively few entries to give you a fantastic chance to win.

Why? We are a Niche Perfumery House and we don’t send this email to millions of subscribers. It is only sent to our customers and fans.

The competition runs the entire Jubilee Bank Holiday weekend, between 2nd – 5th June.

This is a case of “Have Your Cake And Eat It”

Pairfum London Keep Calm Jubilee Eat Cake Win 1 1

This Jubilee Weekend is about celebrating together and to enjoy each other’s company.

This is why we invite you to share this competition with your friends & family. Everybody is invited and nobody excluded.

The more of your friends & family you invite, the higher the chances somebody within your family & friends wins, maybe even several of them.

Submit your name below to have a chance to win our fabulous prizes:

This competition is now closed.

The Winners will be announced shortly.

Here is the list of the 70 x prizes:

  • 1st Prize: Eau de Parfum – Intense (100ml) – perfume of your choice
  • 2nd Price: Eau de Parfum – Intense (30ml) – perfume of your choice
  • 3rd Prize: Reed Diffuser Bell Large – perfume of your choice
  • 4th Prize: Perfume Experience Box
  • 5th Prize: Reed Diffuser Tower Classic – perfume of your choice
  • Prize 6 – 70: £10 Voucher for our website

We wish you good luck in the competition and hope that you or one of your friends & family will be amongst the winners.

Spend a wonderful Jubilee Weekend with your Friends & Family and win a prize on top.

Huib X

P.S. For all of you that have never won anything, this really is a great opportunity for you. You won’t be disappointed.

Pairfum London Keep Calm Jubilee Cut Cake Win 1 1
Pairfum Keep Calm Jubilee 70 Years Prizes Win 1 1
Pairfum London International Womens Day Empower Inspiring Feminist Quotes

International Women’s Day – Inspiring Feminist Quotes

The 8th of March marks International Women’s Day, when people around the world will celebrate female empowerment and women’s rights.

Thanks to cultural and societal shifts, the day has become increasingly prominent and is now recognised by millions of people through events, talks and protests.

To get you in the spirit for the annual celebration, we’ve rounded up some of the most powerful Feminist Quotes from icons like Katherine Hepburn, Bette Davis and Sylvia Plath, who have shared wisdom on everything from female sexuality to equal pay.

It’s not just women, either, whose soundbites we’ve gathered.

Pairfum Person Reflection Spiced Rum Lime Guaiac Wood Eau De Parfum

Scroll through the gallery below to see which quote from an icon to inspire you:

Katharine Hepburn
“I have not lived as a woman. I have lived as a man. I’ve just done what I damn well wanted to, and I’ve made enough money to support myself, and ain’t afraid of being alone”

Betty Friedan – Betty Friedan was an American feminist writer and activist. A leading figure in the women’s movement in the United States,
“No woman gets an orgasm from shining the kitchen floor”

Emmeline Pankhurst
“I want to say to you who think women cannot succeed, we have brought the government of England to this position, that it has to face this alternative: either women are to be killed or women are to have the vote”

Nawal El Saadawi is an Egyptian feminist writer, activist, physician, and psychiatrist. Nawal El Saadawi
“They said, “You are a savage and dangerous woman. I am speaking the truth. And the truth is savage and dangerous”

Rebecca West – Dame Rebecca West, was a British author, journalist, literary critic and travel writer
“I myself have never able to find out precisely what a feminist is. I only know that people call me a feminist whenever I express sentiments that differentiate me from a doormat”

Susan B. Anthony
“I declare to you that woman must not depend upon the protection of man, but must be taught to protect herself, and there I take my stand”

Bette Davis
“When a man gives his opinion, he’s a man. When a woman gives her opinion, she’s a bitch”

Gloria Marie Steinem is an American feminist, journalist, and social political activist
“A woman without a man is like a fish without a bicycle”

Warren Buffet about promoting women in business
“We’ve seen what can be accomplished when we use 50% of our human capacity. If you visualize what 100% can do, you’ll join me as an unbridled optimist about America’s future.”

Barak Obama
“I’m absolutely confident that for two years, if every nation on earth was run by women, you would see a significant improvement across the board on just about everything… living standards and outcomes.”

Let us know which of these Feminist Quotes inspired you most today.

Pairfum London International Womens Day Equality

Pairfum Person Reflection Bergamot Basil Patchouli Eau De Parfum

Pairfum London International Womens Day Rights

Linen Lavender Sleep Spray Pairfum London

Are You Craving a Good Night’s Sleep?

Scientific Research shows that nearly 60% of us are struggling to sleep well and yet we all value a Good Night’s Sleep.

Sleep is as important for your body as a healthy diet or regular exercise and poor sleep has been linked to weight gain and heart disease amongst other long term health conditions.

The effects of ‘lack of sleep’ are immediate, both physically and mentally, and it can become hard to concentrate. Over time this can lead to further worries about the lack of sleep, with ever decreasing circles that can end in anxiety or even depression.

It is important to take steps to improve the quality of your sleep as soon as possible. Start and create a routine and have a `bedtime’, a regular time you go to bed.

Woman Sleeping Hiding Under The Covers

Dr. Fariha Abbasi-Feinberg, a director at the AASM, recommends adopting healthy sleep routine and suggests the following tips to address short-term insomnia:

  • Keep a consistent sleep schedule. Get up at the same time every day, even on weekends or during vacations.
  • Set a bedtime that is early enough for you to get at least 7 hours of sleep.
  • Don’t go to bed unless you are sleepy.
  • If you don’t fall asleep after 20 minutes, get out of bed.
  • Establish a relaxing bedtime routine.
  • Use your bed only for sleep and sex.
  • Make your bedroom quiet and relaxing. Keep the room at a comfortable, cool temperature.
  • Limit exposure to bright light in the evenings.
  • Turn off electronic devices at least 30 minutes before bedtime.
  • Don’t eat a large meal before bedtime. If you are hungry at night, eat a light, healthy snack.
  • Exercise regularly and maintain a healthy diet.
  • Avoid consuming caffeine in the late afternoon or evening.
  • Avoid consuming alcohol before bedtime.
  • Reduce your fluid intake before bedtime.

Our recommendation is to invest in a good sleep spray and spray your pillow and sheets before you go to bed. The blend of Lavender, Chamomile and Neroli is scientifically proven to aid with falling asleep.

Following as many of these Tips as you can, gives you the best chance of getting a Good Night’s Sleep, even at times when it is difficult.

Pairfum Lifestyle Bed Perfume Spray Linen Fabric Sleep Pillow 1 1


Pairfum London Linen Lavender Sleep Spray Good Night Relax

The Importance Of Natural Perfume

Natural Perfume

The Meaning Of Natural Perfume

We have just published a new article about the importance of natural perfume:


With many synthetic products on the market, we believe it is more important than ever to educate our readers about the importance and the processes behind developing and manufacturing natural perfumes.

We hope this article provides something for the beginner perfumer as well as the seasoned enthusiast.


Natural Perfume Manufacturing

Natural Perfume For All

Natural Ingredients In Perfume

Experience Natural Perfume

The History Of Perfume

Introducing The History Of Perfume

The Curious History Of Perfume

We have just published a new article about the history of perfume


The history of perfume is as curious as it is extensive. The earliest recordings of perfume date back to ancient Egypt and ancient Greece.

This article ensures that the wonders of the history of perfume are not hidden by perfume historians and are instead shared with fellow perfume enthusiasts.

We hope you enjoy.

The Ancient History Of Perfume

The Medieval History Of Perfume

The Extensive History Of Perfume

The Modern History Of Perfume

A Perfect Women's Perfume Gift Set

The Perfect Women’s Perfume Gift Set

The Perfect Women's Perfume Gift Set

A Women’s perfume gift set is proof that great things truly do come in small packages. Many high-quality sample perfume bottles can last months or even years.

Furthermore, the humble fragrance gift comes in packages as large as shoeboxes while only being only slightly more expensive than a full-sized bottle – making them a fantastic bargain.

A women’s perfume gift set allows that special lady to test out different fragrances. Unfortunately, in the beauty industry perfume often comes at the bottom of the list. A gift set can give a woman the freedom to try something new and broaden their horizons.

Even if the recipient of the gift set already has a signature fragrance, it is likely they will want to have another addition to their collection.

There is an astoundingly wide range of signature notes that can be found in perfume. Having several at their disposal will leave your loved one prepared for almost every occasion.

Perfume Gift Set Essentials

The Essential Fragrance Categories For Any Women’s Perfume Gift Set

Woody Perfume

Earthy and mossy notes are synonymous with a woody fragrance. The typical perfume notes one ought to expect are sandalwood, cedarwood and vetiver.

Oriental Perfume

Oriental fragrances are likely to be the heaviest perfume to feature in a women’s perfume gift set. Oriental perfumes tend to be spicy, musky and sometimes sugary. Their most popular notes are vanilla and cinnamon.

Perfume Gift Sets Help Find New Signature Fragrance

Aromatic Perfume

Aromatic fragrances are known to remind people of freshly mown grass or vibrant herb garden. Sage, rosemary, lavender and basil are all staple notes of aromatic perfumes.

Citrus Perfume

Citrus fragrances are a must-have in any women’s perfume gift set and are the perfect choice for those who prefer to avoid traditional fragrances. the zesty aroma of orange and lemon notes are attractive due to being fresh but also subtle.

Woman Getting Ready By Mirror

Fruity Perfume

Fruity fragrances make the perfect gift due to the extensive ingredients at their disposal. Fruity perfumes can come from any fruit you can think of, be it peach, black current or even apple.

Floral Perfume

Last but by no means least comes the most common and feminine fragrance of all. Not only are there countless flowers to choose from (e.g. rose, daisy, magnolia etc.), there are just as many floral perfume brands to chose from.

In fact, the choice of brands can be so extensive that we recommend starting by choosing your favourite flower rather than a particular brand.

A Guide To Perfume Gift Sets

Women’s Perfume Gift Set Top Tips

1. When testing their perfume gifts, we recommend the recipient pays close attention to the base notes rather than the top notes for they will create longer-lasting aromas.

2. There are two key terms that will appear a lot when looking for a women’s perfume gift set. Eau de Parfum and Eau de Toilette. These terms can be quite confusing and therefore we recommend you read this short article by Hello! Magazine.

Does the Perfect Fragrance Gift Set Exist?

Maybe, maybe not. Regardless, there are countless gift sets on offer and you should certainly shop around. Although, we do invite you to consider our Fragrance Library | Perfume Experience Box. Not only does it include a vast array of perfumes, once the man in your life has found ‘their’ fragrance, but you can also get the cost of the experience box refunded when you buy the full-sized bottle.

Pairfum Collection Niche Perfume Experience Fragrance Library 49 Portrait

Let’s stay in touch.

As a warm welcome to the family & friends of Pairfum London, we will send you a free gift, the e-book “Perfume” by Patrick Sueskind.

Pairfum London
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