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How to Retro Scent – Yourself & Your Home?


Retro styling is fashionable and you see it everywhere but what about a ‘retro scent‘? Which fragrances should you use to ‘retro perfume‘?

Making yourself or your room feel retro is not just about clothes, shoes, paint and furniture. Atmosphere is everything and for this you need a retro perfume! Even the most beautifully elegant vintage dresses or rooms can lose their feel because the atmosphere isn’t quite right. Take the time to charm all of the senses by adding a retro scent.

From here on down, we will introduce the designer retro perfumes that defined their decade so that you can retro scent to perfection.

The 80ies

The standout retro fragrance of the Eighties was Poison by Christian Dior. You could not only see the big shoulder pads but Poison had unrivalled power to radiate its perfume and announce your entrance with a scent!

• Poison by Christian Dior: floral (tuberose), fruity (plum, berry), balsamic (Opoponax, honey) and woody.

Poison Christian Dior for women retro scent perfume

By today’s standards, potpourri is a bit old school, even if you want to make a retro styled room smell great. If you are, however, passionate about pot pourri, are happy to refresh it regularly and don’t mind cleaning away the dust, then why not make your own pot pourri?

You could display it in an 80ies bowl to boost the mood of any living space. Pot pourri is most effective for retro styling a room.

The 70ies

Another way to make your room smell great and add to the ‘Flower Power’ of a 70ies styled atmosphere is with incense or an oil burner. Remember the Hippies ?

They did have their own unique scents that you can virtually smell when reading these:
• patchouli,
• sandalwood, or
• tea rose attars.

Burning incense from a beautifully carved, Indian-themed holder or warming patchouli oil in an oil burner would certainly give an instant retro feeling to a home.

The designer retro fragrance which exemplifies the era is YSL’s Opium with an accord centred around notes of incense (myrrh), spices (cinnamon, cloves, pepper) and sandalwood.

Two other notable fragrances were:
• Charlie by Revlon: woody (sandalwood, oakmoss), green (galbanum, hyacinth), aromatic (vetiver)
• Anais Anais by Cacharel: white floral (lily of the valley, hyacinth,lily, jasmine, honeysuckle) and green

How do you retro scent a room to a time when ‘home fragrance’ did not exist? Quite simply, … by choosing fragrances in your perfume candles and reed diffusers that are strongly reminiscent of a particular time.

The 60ies

For example, how do you add a scented 60ies feel to a room? After all, home fragrance did not really exist at the time. We would suggest a luxury scented candle on a chrome pedestal. The sixties were the time of polished chrome and beautiful curves.

The two memorable retro fragrances of the 60ies were the following two:
• YSL’s Rive Gauche: aromatic (lavender, rosemary, citrus, geranium), fresh spicy (clove, star anise) and woody (patchouli, guaiac wood)
• Christian Dior’s Eau Sauvage: citrus (lemon, bergamot), aromatic (rosemary and fresh spicy basil)

Both are also perfect for invigorating a room’s atmosphere and washing away a stressful day.

The 50ies

The most memorable retro perfume of this era was Femme de Rochas (1944). This rich, sultry perfume was the scent of the ‘femme fatale’. Although Arpege by Lanvin was launched in 1927, it became very popular in 1950s to become another scent of this time.

• Femme de Rochas: warm spicy (clove, cinnamon), woody (oakmoss, rosewood, vetiver), fruity (plum, peach, apricot), balsamic (benzoin, amber) and leather.
• Arpege de Lanvin: white floral (ylang ylang, jasmine), woody (sandalwood, vetiver), aldehydic and powdery

The 40ies

After World War 2, lighter and fresher perfumes became more popular.

Two of these are:
• L’Air du Temps by Nina Ricci: warm spicy (clove, carnation), floral (gardenia, jasmine, iris), aldehydic, woody and powdery
• Miss Dior by Christian Dior: woody (oakmoss, vetiver, patchouli), green (galbanum), floral (narcissus, iris, carnation), aldehydic

The 30ies

The most notable fragrance of the 1930s was Joy by Jean Patou (1929 – the year of the Crash on Wall Street). It was launched in 1929 (the year of the Crash on Wall Street) and despite being launched as ‘the world’s most expensive perfume’ at the time, it became a huge commercial success.

With its rose accord, it is to this day considered as one of greatest floral fragrances of all time:
• Joy by Jean Patou: white floral (jasmin, tuberose, ylang ylang), rose, woody (sandalwood)

Joy de Patou retro perfume scent

The 20ies

There is no question, Chanel No. 5 is the fragrance which defined this decade but in many ways also the twentieth century, as it is even today amongst the best-selling fine fragrances and not just as a retro perfume.

Wearing a perfume was something only the very rich could afford at the time.

Marilyn Monroe famously stated: “What do I wear in bed? Why, Chanel No. 5, of course.”

Guerlain’s Shalimar (1925) is another fragrance from this decade and is has become one of the most popular fragrances of all time!

• Chanel No.5: woody (patchouli, sandalwood), powdery/amber, aldehydic, floral (ylang ylang, rose, iris)
• Guerlain Shalimar: balsamic (vanilla, opoponax), citrus, woody (sandalwood), powdery

Conclusion – Retro Scent

As you can see, it is not too difficult to Retro Scent yourself and/or your home once you have a clear understanding of which retro scent for which period.

All the retro perfumes we have listed here, you should still be able to purchase without too many difficulties.

If on the other hand you are looking for trendy & modern Niche Perfumes, then we invite you to wear one of our Natural Eau de Parfums Intense and fragrance your home with one of our luxurious Reed Diffusers and Perfume Candles.

Pairfum London Fragrance Of Eid Sheer Khurma 1 1

What Is The Fragrance Of Eid ?



As perfumers, we experience life through our noses, and when we hear ‘Ramadan’ or ‘Eid’ our immediate question is: what is the fragrance of eid and ramadan?

Eid is celebrated by Muslims around the world, so it’s not limited to any specific geographical region. However, it’s most prominently observed in countries with significant Muslim populations. These include:

  • Middle East: Countries like Saudi Arabia, the United Arab Emirates, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon, and others observe Eid with great enthusiasm and festivity.
  • South Asia: Eid is widely celebrated in countries like Pakistan, India, Bangladesh, and Afghanistan among others. The festivities often include family gatherings, feasting, and exchanging gifts.
  • Southeast Asia: Nations such as Indonesia, Malaysia, Brunei and the Philippines have large Muslim populations that celebrate Eid with various cultural traditions and customs.
  • Africa: Eid is celebrated across the African continent, particularly in countries with significant Muslim communities, such as Egypt, Nigeria, Algeria, Morocco, Tunisia, Somalia, Sudan and many others.
  • Europe: Muslim communities in countries like Turkey, Great Britain, Albania, Bosnia and Herzegovina, Kosovo and others celebrate Eid with prayers, family gatherings, and communal meals.
  • North America: Muslims in the United States and Canada observe Eid with prayers at mosques, family gatherings, and community events.
  • Oceania: Countries like Australia and New Zealand have Muslim communities that celebrate Eid with prayers, festivities, and cultural events.

As you can see, Eid is celebrated across diverse geographical regions, wherever there are Muslim communities, highlighting its global significance and cultural diversity.

In other words, there are several Fragrances or Scents which are typical of Eid, depending on the region. Let’s discover what they are.

Pairfum London Eid Mubarak Eidi Fragrance Of Eid Ramadan 1 1

About Ramadan

Ramadan is the Islamic holy month of fasting and Eid marks the end of Ramadan and the beginning of Eid al-Fitr, “festival of breaking of the fast”.

Eid, Eid al-Fitr, and Ramadan are three important terms associated with the Islamic faith. Here’s a brief explanation of each term:

  • Eid: The word “Eid” comes from the Arabic language and means “festival” or “holiday.” In Islam, Eid refers to two major festivals celebrated by Muslims worldwide – Eid al-Fitr and Eid al-Adha.
  • Eid al-Fitr: Eid al-Fitr is one of the two major Islamic festivals and is celebrated at the end of the holy month of Ramadan. It marks the end of the month-long fasting and spiritual reflection period. It’s a time for Muslims to gather with family and friends, exchange gifts, and celebrate with feasts and prayers. It is celebrated on the morning after the new month’s moon was seen the evening beforehand.
  • Ramadan: Ramadan is the ninth month of the Islamic calendar and is considered the holiest month in the Islamic faith. Muslims observe this month by fasting from dawn until sunset, refraining from eating, drinking, and engaging in other physical needs during daylight hours. Ramadan is a time for self-reflection, spiritual growth, and charity.

In summary, Eid refers to two major festivals celebrated by Muslims worldwide, while Eid al-Fitr is specifically celebrated at the end of Ramadan. Ramadan is a month-long period of fasting and spiritual reflection that leads up to the celebration of Eid al-Fitr.

Fragrance Of Eid Oudh

What Is The Fragrance Of Eid ?

During the festival of Eid the following fragrance notes will be the most prominent across the regions mentioned above:

  • ‘Oudh’ or ‘Oud’,
  • Cardamom, and
  • Rose.

What is Oudh ?

Oudh or oud is known to be one of the most expensive woods and has been used to make high quality incense for centuries.

It is a resinous and fragrant hardwood with many names : Agarwood, Aloeswood, Eaglewood, Gaharu and Ggalocha.

Agarwood or oudh forms as a reaction to fungal or bacterial attack. The trees secrete a fragrant, protective oil into the wounded areas (roots, branches, trunk), which gradually become harder and turn dark or even black. This oil is extracted via distillation or super-critical CO2 extraction.

The scent of Oudh is woody, balsamic and leathery. It is very popular as a base note and fixative in perfumery, as it is last very long on skin and is very strong. The most typical perfumery accords in the Middle East are built around an accord of Rose and Oudh. Other prominent notes might include saffron, amber, and musk, creating opulent and luxurious fragrances. These perfumes often exude a sense of tradition and sophistication, aligning with the festive atmosphere of Eid.

Most women and men will be wearing their best perfume during the festival of Eid and it is sure to feature Oudh prominently.

Burning incense and bakhoor (scented wood chips) is a customary practice in many households during Eid. The fragrant smoke from these aromatic materials fills the air, creating a welcoming and festive ambiance. Bakhoor fragrances at this time will all feature oud and in combination with rose, sandalwood and various spices, infusing the surroundings with a warm and comforting scent.

Fragrance Of Eid Sheer Khorma

Cardamom in Sheer Khurma

Sheer Khurma or Sheer Khorma, means literally “milk with dates”.

It is vermicelli pudding with dried dates and the traditional Muslim festive breakfast (or desert) prepared on Eid in Afghanistan, India, Pakistan, Bangladesh and parts of Central Asia.

This special dish is served on the morning of Eid in the family after the Eid prayer as breakfast and then throughout the day to all the visiting guests.

On the night before Eid, after the Maghrib prayer, Sheer Khurma is prepared and spiced with cardamom. The dish is placed on the oven allowed to simmers for several hours, filling the kitchen and house with the fragrance of cardamom.

Anybody that has experienced Ramadan and Eid will immediately recognise this scent and associate it with a happy time of celebration.

Arabic Coffee Dates Red Rosary 1 1

Cardamom In The Arabic World


Traditional dishes play a crucial role during Eid celebrations. The aroma of dishes like biryani, grilled meats (such as kebabs), lamb stew, and various rice and meat-based dishes fill the air during family gatherings and feasts. Spices like cardamom, cinnamon, cloves, and saffron contribute to the aromatic richness of these dishes but they are also used in sweet dishes.

The air is filled with the aroma of freshly baked treats. Dates, a traditional Ramadan staple, are still enjoyed at this time. Delicately flavoured pastries like baklava and kunafa add sweetness with their rosewater and honey notes.


Refreshing and aromatic beverages like traditional Arabic coffee (qahwa) and various fruit-infused drinks are enjoyed during Eid gatherings. Arabic coffee is often flavoured with cardamom and sometimes saffron, contributing to its distinct fragrance.

Soaked dates infused with rosewater or other floral essences might be served as another refreshing drink.


Exchanging perfumes and scented oils is a common practice during Eid.

Oud-based perfumes, attar (traditional Arabic perfumes), Bakhoor and luxury fragrance sets are popular gift choices. These fragrant gifts symbolize generosity, luxury and well-wishes for the recipient.

Uniquely Regional

Overall, the scents of Eid in the Arabic region are characterized by opulence, tradition and warmth, with fragrances playing a significant role in enhancing the festive spirit and creating memorable experiences for families and communities. The combination of cardamom and other warm spices, luxurious ouds, sweet florals and smoky bakhoor creates a rich and multi-layered fragrance that is truly special.

Ramadan Iftar Eid Muslim Family Dinner 1 1

Rose & Jasmin In South-East Asia

In Southeast Asia, Eid celebrations are marked by unique fragrances and scents that reflect the cultural diversity of the region.

Here’s a breakdown of the scents associated with Eid in Southeast Asia:


Perfumes worn during Eid in Southeast Asia often feature floral and sweet notes, reflecting the tropical climate and the region’s affinity for vibrant scents.

Fresh and floral notes take center stage. Jasmine, a symbol of purity and celebration, is widely used. Other popular florals include rose, frangipani (plumeria) and ylang-ylang, offering their sweet, heady aromas. Lighter, citrusy notes like bergamot and mandarin might be present for a refreshing touch.

In terms of accords, white floral accords are key, featuring jasmine, frangipani, and sometimes even champaca flower. Sandalwood and vetiver are found in woody bases. Additionally, musk and amber accords may be added for depth and warmth. Gourmand notes like vanilla are less common than in the GCC but might be present in sweeter options.

Traditional attars, made from natural botanicals and essential oils, are also popular choices for Eid celebrations.


Eid feasts in Southeast Asia are characterized by a wide variety of savory and sweet dishes, each contributing to the aromatic richness of the festivities. Savory dishes like rendang (spicy beef stew), nasi lemak (coconut rice), satay (grilled skewered meat), and various curries fill the air with enticing aromas of spices such as lemongrass, galangal, star anise, cloves, turmeric and ginger.

For desserts, sweet treats like kuih (traditional cakes), dodol (sticky rice cake), ketupat (rice cakes in woven palm leaves), kolak (fruit compote) and various types of cookies and pastries are enjoyed, emitting fragrances of coconut, pandan leaves (with their unique grassy-vanilla scent), palm sugar, and aromatic spices like cinnamon and cloves.

Teh Tarik 1 1


Unlike the coffee focus in the GCC, Southeast Asia leans towards fragrant teas.

During Eid gatherings, refreshing beverages like Teh tarik (pulled tea) with its milky sweetness and cardamom aroma, and Sirap Bandung (rose syrup milk) are common choices. Flower teas like rose and chrysanthemum or various fruit juices might also be enjoyed.

Local herbal drinks like jamu (Indonesia) or cincau (mixed with grass jelly) offer a refreshing and often slightly bitter counterpoint to the sweet treats.


Exchanging gifts is also a common practice during Eid in Southeast Asia. Alongside traditional gifts like clothing and sweets, perfumes and scented products are popular choices. Local fragrances, including attars and perfumed oils, are cherished gifts that symbolize warmth, affection, and good wishes for loved ones.


Burning incense and aromatic oils is a customary practice in many households during Eid. Fragrant materials like rose, sandalwood, patchouli and agarwood are often used, infusing the surroundings with a sense of tranquility and spirituality.

Overall, the fragrances of Eid in Southeast Asia are a harmonious blend of floral, spicy, woody and sweet notes, reflecting the region’s rich cultural heritage and the joyous spirit of the occasion.

However, unlike the smoky bakhoor in the GCC, Southeast Asian incense tends to be lighter and more floral.

Burning Incense 1 1

Fresh Flowers

Homes are often decorated with fresh flowers like jasmine, frangipani, and orchids, adding their natural fragrance to the celebratory atmosphere.

Uniquely Regional

The focus on fresh floral notes, the use of pandan leaves, and the prevalence of fragrant teas create a distinct olfactory experience in Southeast Asia during Eid. It’s a lighter, more tropical take on the festive fragrance compared to the richer, woodier scents of the Arabic World.

Pairfum Fragrance Cardamom Tonka White Oud Triangle fragrance of eid

Cardamom, Tonka & White Oud

Here at Pairfum London we have a fragrance inspired by and ideal for this festive period: Cardamom, Tonka & White Oud

This is the olfactive profile:

  • This rich, passionate fragrance opens with Lime & Mandarin, Cardamom, Nutmeg, Clove and fruity hints of Cassis. At the heart of this accord are spicy White Lily, Rose and Orange Blossom. A sensual base of Tonka, White Oud, Cedar, Santal and Amber rounds off this creation.
  • Olfactive Family: Oriental
  • Gender: Unisex
  • Type: Eau de Parfum Intense
  • Batch: Limited Edition
  • Content: 100 ml / 3.4 fl. oz
  • Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

For us, as perfumers, this fragrance perfectly encapsulates the festive holiday of Eid and it a perfect gift for Eidi.

Pairfum Fragrance Cardamom Tonka White Oud Description fragrance of eid


Eidi or Salami is a traditional gift that is given as part of the celebration of the two major Muslim holidays – Eid al-Fitr and Eid al-Adha. It’s a way of showing love, respect, and appreciation to family members, friends, others and sometimes to people in need and a way of spreading peace and happiness during the festive season.

Eidi is typically given in the form of money, but other gifts such as clothes, sweets, toys, and perfumes can also be given. What is chosen depends on the person’s relationship with the recipient. In some cultures, the younger generation receives Eidi from their elders as a sign of love and respect, while in others, it’s a way of giving to those who are less fortunate.

The word “Eidi” is derived from the Arabic word “Eid,” meaning “festival” or “holiday.” In some parts of South Asia, Eidi is also known as “Salami,” which is derived from the Arabic word “Salaam,” meaning “peace.” It’s a way of spreading peace and happiness during the festive season.

We hope your home smells wonderfully fragrant of cardamom and oudh, the fragrance of Eid.

Pairfum London Eid Mubarak Fragrance Of Eid Ramadan 1 1

Happy Eid !

There are different ways to express your best wishes during Eid and Ramadan. These are some common greetings:

  1. Eid Mubarak: This is a common greeting used to express well wishes on the occasion of Eid. It means “Blessed Eid” or “Happy Eid.”
  2. Ramadan Kareem: This greeting is used to wish someone a generous and bountiful Ramadan. It means “May Ramadan be generous to you.”
  3. Eid Saeed: This greeting means “Happy Eid” or “Happy Celebration” and is commonly used in Arabic-speaking countries to acknowledge the end of the holy month of Ramadan.
  4. Taqabbal Allahu minna wa minkum: This is an Arabic phrase used during Eid that means “May Allah accept from us and from you [our good deeds].”
  5. Eid-ul-fitr ki dheron shubh kamnayein: This is a greeting commonly used in India and Pakistan and means “Many happy wishes for Eid al-Fitr.”
  6. Eid al-Fitr Mubarak: This greeting is a variation of “Eid Mubarak” specifically used during Eid al-Fitr.
  7. Ramadan Mubarak: This greeting is a variation of “Eid Mubarak” specifically used during Ramadan to express good wishes for the month-long fast.

Use one of these to express your good wishes during Eid and Ramadan. Keep in mind, the most common greetings are “Eid Mubarak,” “Ramadan Kareem,” and “Eid Saeed.”

From all of us, here at Pairfum London: Eid Mubarak.

Pairfum London Eid Mubarak Fragrance Of Eid Ramadan Eidi 1 1
PAIRFUM Happy Easter Home Fragrance Bedroom Luxury Scented Candle Natural Reed Diffuser

In Italy they say: “Christmas for Family” and “Easter for Everyone”

PAIRFUM Happy Easter Natural Home Fragrance Bathroom Natural Reed Diffuser Organic Eau de Parfum Toilette

As we are celebrating Easter this weekend and in light of the turmoil around the world, Easter is wonderful symbol of rebirth in the world.

We should remember this beautiful saying from Italy:

“Natale con i tuoi, Pasqua con chi vuoi!”

In English, it reads as “Christmas for Family, Easter for Everyone”.

A time to remember good Friends, old and new, to perhaps pick up the phone and make that call you have been meaning to for ages, to drop someone an email, or if you can still find ‘Pen & Paper’ in this electronic world of ours, to write someone a letter. We know, it is not as easy as it sounds but now might be a good time.

It doesn’t really matter what you do, it is just that you take your most precious commodity ‘Time’ and make the effort. Just do it and re-establish a contact that might perhaps have fallen asleep. If you prefer to say it with a flower, then this article about the Top 5 x Fragranced Flower for Easter might help

So, from all of us here at Pairfum London, we wish you a very ‘Happy Easter’, wherever you are.

We wish you ‘Time’ to get in touch with Friends and Family, ‘Time’ for yourselves and most of all ‘Time’ to enjoy the People who come into your Life.

PAIRFUM Happy Easter Natural Room Fragrance Living Room Luxury Scented Candle Organic Skin Care Hand Lotion Eau de Parfum Spray
Pairfum London Perfume Flowers Of Easter Lily
Pairfum London Perfume Flowers Of Easter Lily

What are the Top 5 Flower Fragrances of Easter?

After a cold winter, barren of colour and fragrance, we all embrace the joys of Spring when Easter arrives and brings with it the smells and sights of a new season: the Flower Fragrances of Easter.

It is a time of renewal, a time to refresh and a time to start dreaming of those lazy hazy summer days that uplift our mood.

For many today, Easter is dominated by chocolate eggs and as perfumers our thoughts immediately turn toward fragrances with cocoa. However, Easter is also a time to connect with family, start planning activities and throw off the winter clothes to connect more with the outdoors and nature, which naturally leads into the scents and colours of a new season.

The sights, smells and fragrances of Easter greet us like an old friend.

Pairfum London Fragrance Flowers Of Easter Bluebell Woodland

What are your favourite Flower Fragrances of Easter?

Below we present some of the flower fragrances of Easter that get our senses excited for Spring.  We are also sharing with you the wonderful fragrances we at Pairfum London have created to bring Spring in to your home to help you create the perfect Easter & Spring atmosphere.

We hope that the flower fragrances of Easter inspire you for the season ahead.

Pairfum London Fragrant Flowers Of Easter White Lily

White Lily

Easter Lilies, whose scientific name is Lilium Longiflorum, are perhaps the best-known type of lily and one that we would all recognise.

Easter lilies are native to Japan. World War I soldier Louis Houghton brought Easter Lily bulbs home to share with fellow gardeners in 1919 and the popularity of the flower has grown quickly.

Lilies have held a significant place in world history because of their aroma, grace and beauty. From ancient Crete to the flower shop down the street, people always regard the lily as “the pure flower.”

There are few rivals when it comes to the stunningly beautiful fragrance of Lilies.  The exquisite perfume and wonderful flowers certainly lift spirits as we enter Spring.

Pairfum London Flower Fragrances Of Easter Daffodil Narcissus


Daffodils are considered the first heralds of Spring time.  They are also known as Narcissus and Jonquil.  Narcissus being the botanical name for this bulbous plant of the amaryllis family, Amaryllidaceae!

The stunning daffodil originates from Southern Europe and North Africa, but some varieties can be found in Asia and China.  The flower is linked to the Greek myth of Narcissus who became obsessed with his own reflection, that he knelt to gaze in to a pool of water where he toppled in to the water and drowned.  The narcissus plant sprang up where he died.

The fragrance of the daffodil is light, cool, and spring-like in its notes.  The scent is often sweet, captivating, and unique to only daffodils.  These are fragrances that have been treasured since ancient times and ones that remind us of new life and Spring.

Pairfum London Fragrance Flower Of Easter Crocus


The Crocus name is derived from the Latin crocatus which means saffron yellow.  The flower has three stigmas and parts of it are often dried and used in cooking as a seasons or colour agent.  It is native to Southern Europe and Asia.  There are about 80 species of crocus and was first cultivated in Greece.

Crocuses that bloom early in spring have cheerful heads, reminding us that Spring is around the corner.  With so many varieties to choose from you can have an abundant array of colour and fragrance which is sweet and luminous.

Pairfum London Fragrant Flowers Of Easter Tulip


The Tulip was originally cultivated in Turkey and then imported in to Holland in the sixteenth century.  They became popular in 1592 through a book by Carolus Clusius. Indeed, they became so popular they created an economic bubble known as Tulip Mania!

The scent of Tulips cannot be mistaken.  The fragrance is fresh – fresh like the ozone!  It also has hints of floral with a base of warm honey and musk.  It is almost like nature was making perfume herself within tulips!

Pairfum London Fragrant Flowers Of Easter Bluebell Woodland

Blue Bell

The stunningly beautiful Bluebell is another sign of Spring time with the vast spread of tiny blue flowers dazzling around parks and gardens.  This beautiful flower is a protected species in the UK under the Wildlife and Countryside Act 1981.

Also known as wood bells, fairy flowers and wild hyacinth, they have carpeted our woods, and parks for many years.  In a 2015 Spring poll by botanical charity Plantlife, bluebells were voted the favourite wild flower of England.

Unfortunately, Blue Bell’s cannot be harvested but we can still enjoy the sweet fragrance when we are out walking.  Bluebells are usually at their best during the morning time, making it a fantastic time to visit the woods or parks or when there is some sunshine allowing their scent to waft through the air.

Spring Fragrance by Pairfum London

These are just five of the fragrances of Easter which fill our homes, our gardens, and our parks.

If you would like to fill your home with the stunning fragrance of white lilies and daffodils, we at Pairfum London are delighted that our fragrance Trail of White Petals includes these stunning ingredients and is available in our range of Home Fragrances (candles, reed diffusers, room sprays, fabric sprays,…) and Bath & Body Care products (washes, lotions,…).

Choosing the right perfume for your home to herald the arrival of Spring can be difficult.

Take the guesswork out by ordering the luxury fragrance of Trail of White Petals in your favourite product from our online boutique. Choose from a Reed Diffuser, Perfume Candle, Room Spray or Linen & Fabric Spray.

Whichever you choose, you will be adding the wonderful fragrance of Spring to your home.

Fragrance Description Trail White Petals Jasmine Tuberose Ylang
PAIRFUM Happy Easter Home Fragrance Bedroom Luxury Scented Candle Natural Reed Diffuser
Eau De Parfum Person Reflection Cardamom Tonka White Oud Girls 1 1

Tonka Bean in Perfume: Unveiling the Warm, Sweet and Elegant World of This Fragrance Gem

A prized ingredient in the world of perfume, the Tonka Bean is renowned for the warm, sweet, and undeniably elegant essence it contributes to the fragrances it graces. As a boutique perfumery house with a masterfully curated sensitivity for taste and the zeitgeist in fragrance, we value and appreciate the luxurious charm the Tonka Bean imparts to our creations.

In today’s article, we invite you to journey with us as we explore the enchanting world of Tonka Bean, delving into its rich history, unique aroma, and the exquisite allure it brings to fragrances.

Indulge your senses and unravel the mysteries of the Tonka Bean as you uncover the fascinating qualities that contribute to its captivating presence in the realm of perfume.

Pairfum London Perfume Ingredient Tonka Beans

Tonka Bean in Perfume: Warmth, Sweetness, and Elegance

1. The Enchanting Origins of the Tonka Bean

The fascinating journey of the tonka bean begins in the lush rainforests of South America, where the Dipteryx odorata tree thrives amid the vibrant vegetation. The coveted tonka bean is a small, wrinkled seed nestled within the fruit of this majestic tree, and it boasts an exquisite aroma that is both captivating and mysterious.

The history of tonka beans dates back centuries, with native tribes in South America utilising them for their potent effects in traditional medicine as well as their alluring fragrance. In the modern world of perfumery, the tonka bean has become a prized ingredient, renowned for imparting delectable warmth, sweetness, and elegance to the fragrances it graces.

2. Unique Aroma: A Symphony of Nuance and Delight

The distinctive fragrance of the tonka bean is a complex tapestry of aromatic nuances, establishing it as one of the most enigmatic and alluring ingredients in perfumery. At its core, the tonka bean radiates warmth and sweetness, characterised by an enchanting blend of caramel, vanilla, and coumarin notes. Intriguingly, these divine elements are further enhanced by delicate undertones of almonds, tobacco, and even a touch of spicy cinnamon.

Tonka beans’ rich yet delicate aroma has the versatility to complement and elevate a wide range of perfume notes, which is part of the reason they remain so highly sought after in the fragrance world.

Pairfum Eau De Parfum Bottle Hands Cardamom Tonka Bean White Oud Square

3. Extraction, Processing, and the Birth of Tonka Bean Absolute

A labour of love, the process of revealing the Tonka bean’s full potential as a fragrance ingredient is an intricate and carefully crafted journey. It begins with the pod-like fruits of the Dipteryx odorata tree, which are collected, split open, and left to dry under the sun. Over time, the sun’s rays naturally ferment the beans, allowing their captivating aroma to become more pronounced and luxurious.

Once the beans have undergone this transformation, the next step is the delicate extraction of the tonka bean absolute. This is achieved through a process called solvent extraction, which involves dissolving the beans in volatile solvent to yield a waxy, aromatic mass called the “concrete.” The concrete is then washed with alcohol, evaporating the remaining solvent and resulting in a highly concentrated, heavenly aromatic liquid known as the tonka bean absolute. This precious elixir embodies the heart and soul of the tonka bean, ready to weave its magic into the tapestry of fragrances.

4. The Irresistible Allure of Tonka Beans in Perfume

With its beguiling aroma and unparalleled versatility, tonka bean has become an essential component in the art of creating truly captivating perfumes. Let’s explore the various roles that tonka bean plays within the world of fragrance:

  • Base Note Wonder: Tonka bean excels as a base note in many perfume compositions, grounding and enveloping other notes with its warm, sweet embrace. Its rich aroma helps to extend the longevity of the fragrance, making it a vital and much-loved component.
  • Harmoniser and Enhancer: Tonka bean possesses the enchanting ability to subtly enhance and harmonise the fragrant symphony of a perfume’s composition. Its multifaceted aroma provides depth and complexity, elevating the overall olfactory experience to mesmerising new heights.
  • Signature Ingredient: In some fragrances, tonka bean takes centre stage, with its intoxicating charm and nuance unfolding into the signature note of the perfume. These creations highlight the captivating allure of tonka bean in perfume, showcasing its magical essence with unbridled elegance.
Pairfum Fragrance Cardamom Tonka White Oud Triangle

5. Iconic Perfumes: Timeless Masterpieces

Throughout history, a myriad of iconic perfumes has been graced with the enchanting presence of tonka bean, revealing the ingredient’s power to captivate and enthral. From classic favourites to contemporary triumphs, Tonka Bean’s unforgettable aroma has served as the foundation for a dazzling array of fragrances. Some examples include:

  • Oriental Perfumes: In the realm of Oriental scents, tonka bean imparts a warm, exotic depth and irresistible sweetness that perfectly balances the olfactory opulence of these sumptuous fragrances.
  • Woody Perfumes: Tonka Bean’s aptitude for blending flawlessly with woody and resinous notes makes it an invaluable addition to this category of perfumes, enhancing its sophistication and allure.
  • Gourmand Perfumes: Undeniably delightful, tonka bean has become synonymous with the gourmand perfume genre. Its sweet, caramel-like aroma infuses scents with a tantalising, indulgent quality that is hard to resist.

Experience the Elegance of Tonka Bean in Our Perfume Collection

Embrace the velvety warmth, captivating sweetness, and refined elegance of tonka bean with our exquisitely crafted fragrance collection. As a boutique perfumery house dedicated to curating the finest ingredients, our tonka bean-infused perfumes showcase the exceptional charm that this prized scent element brings to the world of fragrance.

Indulge your senses and explore our meticulously designed tonka bean creations, each one skilfully composed to celebrate and accentuate the timeless allure of this renowned fragrance gem. Visit our house of fragrance and let the enchanting essence of tonka bean in perfume elevate your olfactory journey with its undeniably unforgettable charm.

Enjoy trying our Natural Eau de Parfum “Cardamom, Tonka & White Oud“.

Eau De Parfum Bottle Cardamom Tonka White Oud Noir
Eau De Parfum Person Reflection Cardamom Tonka White Oud Hair 1 1

How to Perfume Your Hair: A Comprehensive Guide


Many of our customers ask us: “Can I Perfume My Hair?” or “How To Perfume Your Hair?

Today, the art of fragrance isn’t limited to just your wrists or neck anymore, it has transcended to become a complete sensory experience that includes your hair.

Perfuming your hair is becoming increasingly popular, not just among women but also among men who understand the value of a lingering fragrance.

However, perfuming your hair isn’t as straightforward as applying your favourite fragrance on your wrists or using an after shave. In this comprehensive guide, we explore the following:

  • how to perfume your hair,
  • pros & cons,
  • the suitable types of perfumes,
  • the different formats and techniques,
  • unique tips from our in-House perfumer.
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Smile How to Perfume Your Hair

Pros & Cons Of A Hair Fragrance?

Whenever it comes to perfume, we all have our personal preferences and routines that we favour.

Still, … it is worth to remember a few unique differences between skin and hair when discussing “How to perfume your hair” with your friends & family:

  • Air Flow: perfume evaporates faster when air flows over it and we naturally move our head & hair during the day which in turn stimulates perfume evaporation. Will a hair perfume last?
  • Habituation: One of the disappointments with wearing perfume is that we can’t sense our own fragrance after a short time because our noses become used to it. Can a hair fragrance solve this?
  • Heat: we loose most of our body heat via our head. This heat will invariably stimulate the diffusion of your perfume from your hair into the room and you may find that your fragrance projects much better than previously. Equally, your sillage can be expected to be better.
  • Surface Area: depending your hair style, you may have a wonderfully large area where to apply perfume rather than the small surface areas of your wrists, arms, chest or cheeks. How will this affect fragrance intensity?
  • Adhesion: the oils that naturally occur in your hair, will improve adhesion of the fragrance to your hair. Will your fragrance last longer?


When you use a hair perfume, you may expect that you and your friends, family and partner will suddenly notice your perfume because you stood up, moved from where you were standing and simply ‘moved your hair’ to stimulate air flow. This is how a hair perfume overcomes ‘habituation’ and

Those of us who react allergic to perfume on their skin, may find that they do not react at all when they fragrance their, as there is no or very little skin contact.

Some of our clients report that they find fragrance on their hair lasts longer which will be due to ‘adhesion’ of the fragrance to the hair.

Our hair doesn’t perspire and you may find when playing a sport or exercising that your fragrance copes and lasts much better, as it doesn’t evaporate with your perspiration and increased body heat.


You simply might not like perfume on your hair, as it might come into your eyes or you don’t like the feeling of the fragrance in your hair.

You might not like that a hair perfume can become too intense.

Eau De Parfum Person Reflection Scarlet Rhubarb Oakmoss How to Perfume Your Hair

Different Perfume Concentrations?

You probably know already that the concentration of the fragrance oil in a perfume dictates its longevity and potency. In other words, a Parfum or an Eau de Parfum have a higher oil concentration than Eau de Toilette or an Eau Fraiche.

You may instinctively expect that it will be better to use a higher concentration product for the hair. However, a Parfum or Eau de Parfum might not be ideal for you, if you feel that your hair is naturally oily, a bit thin or perhaps a little ‘heavy’.

Instead, in this scenario, a lighter Eau de Toilette, Eau Fraiche and maybe even a Hair Mist might be the ideal for you. The oil that is naturally in your hair will naturally help to make your perfume last longer, as it will bind the perfume to the hair, i.e. you might not need a higher concentration anyway.

The exact opposite is the case, if you feel that your hair is dry, strong or thick. In this case, the higher oil concentration you find in a Parfum, Eau de Parfum or Eau de Parfum Intense might be ideal for you.

As you can see, you might have to try a few different types before you discover which concentration is best suited to your unique hair.

Perfumer’s Tip

This is the first tip from our in-House Perfumer, Huib Maat:

“Use a lighter concentration but spray it more often to cover your entire head evenly. You will that your fragrance lasts longer and it won’t appear greasy”.

Eau De Parfum Person Reflection Black Cherry Oolong Tea Man How to Perfume Your Hair

Types Of Perfumes Suitable For Hair?

When it comes to choosing a fragrance for your hair, not all perfumes are created equal.

Some of the types to consider are:

  1. Eau de Toilette / Eau de Parfum / Eau de Cologne / Eau Fraiche : the typical perfume spray we all use. Choose the perfume concentration that fits your hair. With a spray it is very easy to apply a fine mist evenly across your hair or head.
  2. Hair Mists: These are light formulations designed specifically for hair, typically containing no or less alcohol-free and water instead. Usually, the perfume concentration is less.
  3. Essential Oil Dropper: Natural oils can be applied directly to your scalp using an oil dropper. This will naturally fragrance your hair.
  4. Attars, Elixir or Parfum: These are oil-based perfumes and it is a question of taste or climate whether these are ideal for you. They are ideal for applying perfume directly to your scalp. Also consider these when you prefer to comb a fragrance into your hair, as you can easily apply a few drops to the teeth of the come without making a mess.
  5. Pen or Roll-On: a bit like the oil dropper bottles, they allow to apply perfume to your scalp in specific spots.
  6. Pomade: this is the time-honoured and preferred method of gentlemen when fragrancing their hair in the morning. Pomades are easily and evenly applied to your hair using a comb.
  7. Serums or Creams: These are great for those who also want some nourishing benefits along with the scent. The fragrance tends to be very, very light.

Perfumer’s Tip

Here is another tip from our perfumer:

“Avoid water-based hair mists, as water droplets are bigger in size. Instead, opt for a spray with mostly alcohol, as the alcohol will create micro-fine fragrance droplets that will lightly and evenly cover your hair to ensure it doesn’t look greasy or feel wet.”

Eau De Parfum Person Reflection Sea Salt Sage Amber Man View How to Perfume Your Hair

Different Techniques to Perfume Hair

  1. Spray Directly: using a spray and mist, hold the bottle 6-8 inches away from your hair and spritz.
  2. Walk-in: Spray the ‘air’ and walk into the floating mist. This technique has a major advantage, as it allows the alcohol and/or water to evaporate so that only a very fine perfume mist settles on your hair. The technique is also recommended, if you are worried about greasy looking hair. Just make sure you close your eyes when you step into the perfume.
  3. The Comb-Through: Apply perfume to a comb and run it through your hair for even distribution. The downside is that fragrance particles left on your hair won’t be as fine.
  4. The Palm Rub: For attars and oils, apply a small amount to your palms, rub them together, and then lightly run them through your hair. This is similar to how you would apply other hair products.

Which Parts of the Hair Should Be Perfumed?

  1. Middle: this is the obvious area where every one of us instinctively fragrances the hair
  2. Ends: Focusing on the tips will allow more perfume to evaporate when your hair moves.
  3. Scalp: there is no obvious reason not to fragrance you scalp and it will allow your fragrance to last longer. However, you may find that the skin on your head is already sensitive from colouring your hair.

Should Perfume Be Sprayed Under Or Into The Hair Or On Top Of It?

This is more of a question for women and men with long hair.

Spraying perfume under the layers of your hair allows the scent to be released more subtly as you move over time.

Spraying it on top will create a more intensive perfume but will allow the fragrance dissipate more quickly.

Both have their unique advantages.

Perfumer’s Tip

Another tip from our perfumer:

“In particular for women, lifting the hair in the neck and spraying their perfume underneath is an excellent technique.”

Pairfum Person Reflection Spiced Coffee Oaked Vanilla Eau De Parfum

How Long Does Perfume Last on Hair?

The longevity of a scent on your hair depends on multiple factors, including the perfume oil concentration (see above), how long your hair is, your hair type, where you apply it on your head or hair, whether you are exercising and other factors.

Generally speaking, you should expect your perfume to last longer compared with spraying it on your skin, e.g. wrists, hands, face, neck.

Tips & Tricks

Here are a few additional tips and a word of caution from our in-House Perfumer:

  1. Layering Scents: You can layer a light hair mist with a stronger perfume for a more complex scent profile.
  2. Buildup: in the same way as you should avoid a build-up from only using 2in1 hair shampoos & conditioners, you should prevent a build up of fragrance over time by using a normal shampoo and separate conditioner afterwards.
  3. Irritation: in the same way as you should be cautious when using perfume on your skin, you should be cautious when applying it to your hair. Test the perfume on a small section of your hair to ensure it doesn’t react adversely. Observe for any changes in texture or colour and ensure the fragrance doesn’t irritate your scalp.
  4. Consult a Professional: When in doubt, consult a hairstylist or a dermatologist.


We hope we have answered your question of “How to perfume your hair”, as perfuming your hair can be a delightful experience, with some unique advantages and surprises.

By considering the type, concentration and application method, you can make the most out of the olfactory adventure with your hair. From sprays to attars to oils, each format offers a unique way to express your personality through fragrance.

So go ahead, choose your fragrance, and let your hair do the talking!

We invite you to trial at our Eau de Parfum Intense, for a natural niche perfume with a super-fine mist that is ideal for use as a Hair Perfume.

Eau De Parfum Person Reflection Spiced Rum Lime Guaic Wood Man Crosslegged How to Perfume Your Hair
Lavender Perfume Light The Allure Of Natural Fragrance Oils Exploring Nature’s Essence In Perfumery

The Allure Of Natural Fragrance Oils: Exploring Nature’s Essence In Perfumery


In a world that increasingly seeks to reconnect with nature, there has been a growing interest in all things natural, sustainable, and eco-friendly, and the realm of fragrances is no exception. With the ever-evolving understanding of the connection between nature and well-being, the allure of natural fragrance oils has become impossible to ignore.

As a boutique perfumery house at the forefront of the ‘zeitgeist’ in fragrance, Pairfum London is committed to capturing nature’s essence while staying true to the artistry of perfumery, crafting extraordinary aromas that captivate both your senses and your heart.

In this article, we will take a closer look at the world of botanical extracts and their remarkable transformation into enchanting fragrances that define the Pairfum London identity. The journey from idyllic fields and lush forests to the bottles that house our unique aromas will uncover the fascinating process behind the production of natural oils used in perfumery, allowing you to appreciate the masterful craftsmanship and tireless dedication that goes into their production.

Join us as we delve into the captivating world where nature’s essence meets the art of perfumery, resulting in mesmerising, sustainable, and unforgettable fragrances.

Pairfum Home Fragrance Rose The Allure Of Natural Fragrance Oils Exploring Nature’s Essence In Perfumery

Harvesting Nature’s Essence: The Production of Natural Fragrance Oils

At the heart of natural fragrance oils lies the process of extracting the aromatic components of a vast array of botanicals, including flowers, fruits, seeds, leaves, roots, and bark. These raw materials, each with their unique and alluring aroma profiles, are transformed into highly concentrated oils that form the foundation of our fragrances.

Various extraction methods are employed to preserve the true essence of these botanicals as seamlessly as possible:

1. Steam Distillation: This widely used method relies on passing steam through plant material to release the aromatic compounds. The steam, carrying the volatile components, is then condensed and collected separately from the water.

2. Cold Pressing: Primarily used for citrus fruits such as orange, lemon, and bergamot, this mechanical method involves pressing the peels to release the fruit’s naturally fragrant oils.

3. Solvent Extraction: Solvents can be used to dissolve the fragrant components from delicate botanicals. The solvent is then evaporated, leaving a highly concentrated material called an ‘absolute’.

4. Enfleurage: A traditional and labour-intensive method typically reserved for delicate flowers, enfleurage involves placing the flowers on a layer of animal or vegetable fat, which absorbs the delicate aroma over time.

5. Bio-Fermentation: this is the most modern process to produce natural ingredients and it uses the natural process of fermentation to produce ingredients which are natural, sustainable and affordable.

At Pairfum London, we value the importance of selecting premium-quality, sustainably sourced natural ingredients to ensure the purity and finesse of our natural fragrance oils.

Citrus Fruit Bergamot Essential Oil Fragrance The Allure Of Natural Fragrance Oils Exploring Nature’s Essence In Perfumery

The Art of Creating a Fragrance

With an abundance of natural fragrance oils at their disposal, perfumers embark on the intricate and creative process of blending these diverse components into exquisite fragrances. This task is equal parts science and art – requiring an expert understanding of chemistry, the nuances of each individual oil, as well as the gift of intuition and creativity.

Our perfumer dedicates countless hours to painstakingly developing and refining their formulations, carefully considering the balance between the different aroma profiles, notes, and potential complimentary and opposing accords.

The final result is a harmoniously natural symphony of fragrance oils blended to create an extraordinary perfume which can transport you to a moment, a memory, or a far-off land with a single hint of the scent.

Enriching our Lives: The Benefits and Uses of Natural Fragrance Oils

The allure of natural fragrance oils is not limited to their enchanting aromas. These potent gifts of nature come with a myriad of benefits that extend beyond aroma and have been revered for centuries for their impact on our well-being, body, and soul. Some of the noteworthy advantages of incorporating natural fragrance oils into our lives include:

1. Aromatherapy: Many essential oils harnessed from natural fragrance oils are well known for their aromatherapeutic properties, which can help alleviate stress, promote relaxation, enhance mood, and even support sleep.

2. A More Sustainable aroma: Natural fragrance oils are revered for their minimal environmental impact compared to synthetic ingredients. By sourcing these ingredients from sustainable and ethical sources, we contribute towards protecting our planet and its rich biodiversity.

3. Compatibility with Allergies: While it’s important to note that natural ingredients can still cause allergic reactions, many individuals sensitive to synthetic fragrances may find natural fragrance oils a more suitable alternative.

4. A Unique Olfactory Experience: Owing to the complexity and depth of natural fragrance oils, perfumes crafted from botanicals can offer a nuanced, captivating aroma profile that evolves over time as it interacts with your skin chemistry.

These multifaceted benefits make natural fragrance oils a valuable and coveted ingredient for those who appreciate the mutual benefits of aroma, wellness, and environmental consciousness.

Pairfum Natural Sandalwood The Allure Of Natural Fragrance Oils Exploring Nature’s Essence In Perfumery

Demystifying the Mystery Notes: The Role of Natural Fragrance Oils in Niche Perfumery

In niche perfumery, the aim is to create distinctive and memorable fragrances that stand out from the commercial market. Utilising natural fragrance oils allows niche perfumers like us at Pairfum London to craft innovative aroma profiles with unique, intriguing, and unexpected accords.

Natural fragrance oils, with their rich and varied aroma characteristics, provide a vast palette for perfumers to experiment with and weave mysterious, lesser-known notes into their perfumes. These building blocks, combined with the craftsmanship of perfumery, culminate in evocative fragrances that offer an unparalleled olfactory journey, appealing to those who seek authentic and individual aroma expressions.

Embracing nature’s bounty, we at Pairfum London strive to create exceptional fragrances that not only captivate the senses but respect and honour the environment. With our dedication to crafting sustainable, innovative, and unique perfumes, we hope to encourage a deeper appreciation for the natural rawmaterials that form the foundation of our beloved creations.

Lily Of The Valley Sunlight Fragrance White Flower The Allure Of Natural Fragrance Oils Exploring Nature’s Essence In Perfumery

The Final Flourish: Celebrating Nature’s Gifts in Perfumery

As we’ve seen throughout this article, the captivating world of botanicals offers us a unique sensory journey where nature’s finest essences are beautifully infused into our favourite fragrances. These potent oils, with their multifaceted properties and enchanting aroma profiles, inspire us to create perfumes that bring joy, wonder, and well-being to your lives while honouring our commitment to sustainability and eco-conscious practices.

At Pairfum London, our passion for crafting exceptional natural fragrances is a testament to our deeply held belief in the power of nature to enrich our lives and touch our souls. We invite you to experience the genuine essence of the natural world through our exquisite perfume creations and discover the allure of these liquid gems for yourself.

Explore our range of uniquely crafted perfumes and find your perfect aroma companion, immersing yourself in the remarkable world of natural fragrances that encapsulate the true spirit of Pairfum London’s legacy.

Perfume Experience Box Fragrance Library
Psychodermatology Mental Health Skincare Synchronization Woman

Psychodermatology: Mental Health & Skincare Synchronization

 A new, innovative trend within cosmetic ingredients being developed is in the direction of skin health and overall wellness, termed psychodermatology. Specifically, this trend focuses on the experience of using skincare products and how these products can positively impact our mood and overall mental health.

Keep in mind, our skin is our largest organ!

What Is Psychodermatology?

Psychodermatology is the study of the relationship between the skin and the mind. It is a relatively new field of study, but there is growing evidence to suggest that there is a strong connection between the two.

For example, studies have shown that people with mental health conditions such as anxiety and depression are more likely to develop skin conditions such as acne, eczema, and psoriasis. Conversely, people with skin conditions are more likely to experience anxiety and depression.

This suggests that there is a bidirectional relationship between the skin and the mind. The skin can affect the mind, and the mind can affect the skin.

Why Is This Trend Emerging?

There are a number of reasons why the trend of psychodermatology is emerging. One reason is that there is a growing awareness of the importance of mental health. People are more open to talking about their mental health challenges, and they are more likely to seek help.

Another reason is that there is a growing body of research on the link between the skin and the mind. This research is helping to raise awareness of the issue and to develop new treatments for skin conditions that are associated with mental health challenges.

Psychodermatology Mental Health Skincare Synchronization Man Bath

How Does This Trend Materialise?

1. Sensorial Experience

The first aspect of focus is the sensorial experience of applying the product to the skin.

Consumers are seeing positive impacts on their mood during application and when evaluating the afterfeel and performance of these products. When skincare products leave the skin feeling hydrated, soothed, and soft, it has a positive impact on the user’s mental health. Ingredients are being developed and appearing in the first products with an improved sensorial experience and ‘application enjoyment’.

2. Mental Health

Beyond the initial experience, this trend shows how skincare products, particularly those that treat skincare imperfections and conditions, can offer true mental health benefits. By using products that are beneficial to the skin’s overall health and appearance, stressors that have negative psychological effects are reduced, helping to improve overall self-esteem and confidence.

New multifunctional ingredients are coming to the market that offer skin health benefits such as hydration, makeup removal, moisture retention, and healthy shine, all while being naturally derived. These benefits are being utilized in new products that:

  • thoroughly cleanse the skin,
  • products used during slugging to retain a higher level of actives and moisture, and
  • in products that leave behind a healthy glow and shine.

These benefits can help to improve the appearance of the skin and can help to improve the consumers’ overall confidence and experience with the products.

Here are a few example of skin care ingredients that align with this trend

3. Ingredient & Product Examples

There are a number of skin care ingredients that have been shown to have benefits for mental health. These include:

  • L-theanine: This amino acid is found in green tea and has been shown to reduce anxiety and improve mood.
  • GABA: This neurotransmitter is known to have calming effects. It can be found in supplements or in certain skin care products.
  • Aloe vera: This plant has been shown to have anti-inflammatory and wound-healing properties. It can also help to reduce stress and anxiety.
  • Chamomile: This herb has been used for centuries to soothe the skin and promote relaxation. It can be found in teas, lotions, and essential oils.
  • Lavender: This essential oil is known for its calming and relaxing properties. It can be used in a diffuser or added to a bath.

Examples of product types & features that align with this trend

There are a number of product types and features that are designed to address the mind-skin connection. These include:

  • Products that are fragrance-free or lightly fragranced: Strong fragrances can irritate the skin and trigger anxiety or headaches.
  • Products that are calming and relaxing: These products may contain ingredients such as lavender, chamomile, or L-theanine.
  • Products that are designed to be used in a spa-like setting: This can help to create a relaxing and de-stressing environment.
  • Products that are personalized to the individual: This can help to ensure that the product is effective and that it does not trigger any negative reactions.
Psychodermatology Mental Health Skincare Synchronization Woman Lotion

The Implications For Perfumes?

The trend of psychodermatology has implications for the perfume industry.

Fragrance has long been known for its aromatherapeutic and psychological benefits.

Perfumes can have a powerful effect on the mind and emotions. They can be used to create a sense of calm, relaxation, or excitement.

Equally, wearing a perfume has a significant impact on our general feeling of wellbeing.

As more people become aware of the mind-skin connection, there is a growing demand for perfumes that are designed to promote mental well-being. Perfumers are now incorporating ingredients such as lavender, chamomile, and L-theanine into their fragrances.

How this new trend should be applied to perfumes?

When choosing a perfume, it is important to consider the ingredients and the fragrance profile. Some ingredients, such as strong citrus scents, can be stimulating and may not be suitable for people with anxiety or stress.

Fragrances that are calming and relaxing, such as lavender and chamomile, are often a better choice for people with mental health challenges.

It is also important to become aware when choosing a fragrance what its impact is on our general feeling of wellbeing. Do you enjoy it and that makes you feel good?

For example and with this in mind, we should buy perfume differently, rather than ‘on a hop’ when we sprint through the Duty Free.

Instead, we should ‘live’ with a perfume before we buy it:

  • we should experience it over time and on our skin,
  • in our own scent neutral home environment, and
  • throughout a week during a variety of activities, e.g. sports, work/home, socialising, travelling, …

In this context, we highly recommend ‘Discovery Boxes’ or ‘Fragrance Libraries’. In particular, our own company’s “Perfume Experience Box” embraces this approach by offering 12 x Eau de Parfum Intense together with smelling strips. Each spray vial contain enough perfume to thoroughly experience the fragrance for 2 weeks.

Psychodermatology Mental Health Skincare Synchronization Fragrance Experience Box

How Should This Trend Be Applied When Choosing Skincare Products?

The same principles apply when choosing skincare products.

Our recommendation is again to discover products through subscription or discovery boxes. It allows to trial a variety of products from the comfort of your own home, on your skin over time and throughout a typical day.

Depending on your circumstances, you may choose products that are fragrance-free or lightly fragranced or ones that do not contain any ingredients that you know will irritate your skin.

Alternatively, products that are designed to be calming and relaxing, such as those that contain lavender or chamomile, can be a good choice for people with mental health challenges.

Equally, it important to choose products that you enjoy using and that make you feel good.


The trend of psychodermatology is still emerging, but it is clear that there is a growing connection between the skin and the mind. This trend has implications for the perfume and skincare industries, as well as for individuals who are looking for ways to improve their mental health.

By choosing products that are designed to be calming and relaxing, and by avoiding products that contain irritating ingredients, you can help to improve your mental health and overall well-being.

In addition to the tips mentioned above, there are a few other things you can do to promote mental health and skin health:

  • Get enough sleep. When you’re well-rested, your skin has a chance to heal and repair itself.
  • Eat a healthy diet. Eating plenty of fruits, vegetables, and whole grains can help to improve your overall health and well-being.
  • Exercise regularly. Exercise releases endorphins, which have mood-boosting effects.
  • Manage stress. Stress can trigger skin conditions and worsen mental health challenges. Find healthy ways to manage stress, such as yoga, meditation, or spending time in nature.

By taking care of your mental and skin health, you can improve your overall quality of life.

Here are some additional things to keep in mind:

  • The mind-skin connection is complex and not fully understood. More research is needed to better understand how the two systems interact.
  • The effects of psychodermatology products can vary from person to person. It is important to experiment with different products to find what works best for you.
  • If you have a skin condition or mental health challenge, it is important to see a doctor or mental health professional. They can help you to develop a treatment plan that is right for you.

The trend of psychodermatology is still in its early stages, but it is a promising development. By understanding the mind-skin connection, we can develop new treatments for skin conditions and improve mental health outcomes.

Eau De Parfum Person Reflection Ginger Elemi Vetiver Psychodermatology Mental Health Skincare Synchronization
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Rock 1 1

Unlocking The Secrets Of Clean Fragrance & Clean Beauty


The emergence of ‘clean fragrance’ and ‘clean beauty‘ has not only captured consumer interest but has also set new benchmarks for ethical and environmental responsibility.

In an era where sustainability and wellness are more than mere buzzwords, the beauty and fragrance industries are undergoing a transformative shift.

Leading the charge in this revolution are pioneering brands like Pairfum London, Clean Reserve Perfume and Henry Rose Perfumes. They have redefined the very essence of what a ‘clean perfume‘ in the realm of fragrance.

This article covers the following topics:

  • What Is Clean Beauty: Definition, Importance, Ingredients
  • The Rise Of Clean Perfume: Definition, Differences, Benefits, Future
  • Clean Fragrance Brands: Henry Rose, Pairfum London, Clean Reserve
  • The Intersection Of Clean Fragrance & Beauty
  • The Emergence Of Clean Home Fragrance
  • Ethical Dimension
  • Challenges & Criticism
  • The Future
  • Conclusion
Clean Fragrance Perfume Beauty Natural Sustainable Health Parfum

What Is Clean Beauty?


Clean beauty is a term that encapsulates a philosophy as much as it does a product category. It refers to skincare, makeup, and haircare products that are formulated with a focus on natural, non-toxic, and ethically sourced ingredients. These products are often free from harmful chemicals, synthetic fragrances, and artificial colours.


The significance of clean beauty in today’s rapidly evolving beauty industry is monumental. As consumers become increasingly educated about the potential risks associated with synthetic chemicals and artificial additives, the demand for safer, more transparent products has skyrocketed. Clean beauty is not just a niche; it’s becoming the new norm.

Key Ingredients

When it comes to clean beauty, certain ingredients are worth seeking out, while others are best avoided.

  • To Look For: Ingredients like Aloe Vera, Jojoba Oil and Vitamin E are known for their natural healing properties.
  • To Avoid: On the other hand, chemicals like Parabens, Phthalates, Colourants, Preservatives and other questionable synthetic ingredients have been linked to various health issues. They generally like to be avoided by those concerned with the environment and their personal health.
Clean Fragrance Perfume Beauty Sustainable Healthy Natural

The Rise Of Clean Perfume


Clean perfume is a category of scents formulated without the harmful chemicals and synthetic ingredients commonly found in traditional fragrances. Instead, the term ‘clean’ refers to both the ‘ingredients’ as well as the ‘formulation’.

To avoid confusions ‘clean fragrance’ does not necessarily mean ‘clean smelling perfume’. Instead, a clean smelling perfume refers to the scent of the perfume and its perception being ‘clean’. It may not be a ‘clean perfume’.

Differences from Traditional Fragrances

Traditional fragrances have long been shrouded in mystery, with undisclosed ‘fragrance’ ingredients that could include any number of chemicals.

Clean fragrances aim to be transparent, often disclosing all ingredients and focusing on natural, ethically sourced elements.


The advantages of using clean fragrances extend beyond just the individual. They offer reduced skin irritation for sensitive individuals, lower environmental impact due to sustainable sourcing, and ethical production methods that respect both people and animals.

The Future

The trajectory of clean perfume is decidedly upward. With advancements in natural scent extraction and formulation technologies, the future looks promising for this burgeoning sector.

Sustainable Clean Fragrance Perfume Beauty Non Toxic Healthy

Clean Fragrance Brands: The Pioneers

Henry Rose Perfume

Henry Rose Perfume, a brand founded by actress Michelle Pfeiffer, has been a pioneer in the clean fragrance landscape. The brand places a strong emphasis on ingredient transparency and environmental responsibility. Their popular fragrances, such as “Jake’s House” and “Torn,” have set new industry standards. Henry Rose Perfumes are also cruelty-free and vegan.

Pairfum London

Pairfum London has carved a niche for itself as a brand that embodies and pioneers the principles of clean fragrance. Their mission statement, “Perfume & Fragrance with a Conscience,” encapsulates their commitment to a) natural, biodegradable, and ethically sourced ingredients and b) pure & healthy product formulations. Popular products like their Niche Eau de Parfums, non-VOC Reed Diffuser and Perfume Candles that are testaments to their dedication to quality and sustainability.

Clean Reserve Perfume

Clean Reserve Perfume is another brand that has made significant strides in the clean fragrance sector. With a focus on “simple, trusted, and conscious” ingredients, Clean Reserve Perfume has set itself apart by offering fragrances that are both luxurious and responsibly sourced. Their perfumes are crafted with sustainable ingredients and eco-conscious packaging. ‘Clean Skin Perfume’ is an example of their fragrances.

All 3 x brands pride themselves on their transparency, providing a full list of ingredients for their fragrances, a practice that is still relatively rare in the industry. With its ethical sourcing, transparent practices, and high-quality ingredients, they are shining examples of how the clean fragrance movement is reshaping the industry.

Natural Clean Fragrance Perfume Beauty Sustainable Healthy

The Intersection Of Clean Fragrance & Beauty

Clean beauty and clean perfume are intrinsically linked, both advocating for a more natural, healthier and ethical approach to personal care.

Adopting both in your daily routine can offer a holistic approach to wellness, ensuring that you are not only looking good but also doing good for the planet.

The Emergence Of Clean Home Fragrance

While the focus on clean beauty and personal fragrance has been significant, there’s also a burgeoning interest in clean home fragrance. This category includes products like scented candles, reed diffusers, and room sprays that are formulated with the same principles of clean fragrance – natural ingredients, ethical sourcing, pure formulations and environmental responsibility.

Brands like Pairfum London have been pioneers in this space, offering a range of home fragrance products that are not only luxurious but also conscientious. From their biodegradable reed diffusers to their natural wax candles, the emphasis is on creating a fragrant home environment without compromising on health or ethical standards.

The rise of clean home fragrance reflects a broader societal shift towards holistic well-being, extending the principles of healthy living beyond personal care to include the spaces in which we live.

Clean Home Fragrance Perfume Beauty Natural Sustainable Health

The Ethical Dimension Of Clean Fragrance

As we delve deeper into the world of clean perfume, it’s crucial to highlight its ethical dimension.

Beyond the absence of harmful chemicals and the use of natural ingredients, clean fragrance also encompasses ethical sourcing and animal welfare. Many clean fragrance brands, including Pairfum London and Henry Rose, are committed to cruelty-free practices and ensure that their ingredients are sourced from suppliers who adhere to ethical and sustainable methods.

This ethical commitment extends to packaging as well, with many brands opting for recyclable or biodegradable materials. In essence, clean fragrance is not just about what’s good for you; it’s also about what’s good for the community and the planet.

This multi-faceted approach to ethics and sustainability makes clean fragrance a truly conscientious choice for the discerning consumer.

Clean Fragrance Perfume Beauty Natural Sustainable Healthy

Challenges & Criticisms Of Clean Perfume


The clean beauty and fragrance industry faces several challenges, including regulatory ambiguities and the higher costs associated with sourcing quality ingredients.


Despite its growing popularity, the clean beauty movement has faced criticisms for ‘greenwashing’ and a lack of universally accepted standards, which can confuse consumers.

Equally, confusions with ‘clean smelling perfume’ do not help the case for ‘clean perfumes’.

The Future Of Clean Fragrance & Beauty

Innovative brands like Henry Rose are setting the stage for the future, with a focus on ingredient transparency, ethical sourcing, and sustainable packaging. Emerging trends like AI-assisted scent formulation and zero-waste packaging are likely to become more prevalent.

Natural Clean Home Perfume Fragrance Beauty Sustainable Healthy


The clean perfume & beauty movement is more than just a passing trend; it’s a paradigm shift towards a more ethical and sustainable lifestyle. Brands like Pairfum London, Clean Reserve Perfume and Henry Rose are at the forefront of this revolution, offering consumers not just products, but a philosophy for a healthier, more responsible way of living.

Isn’t it time you made the switch to healthy, ethical, and sustainable products?

Discover the world of clean fragrance through the exceptional ranges offered by Pairfum London. Your skin, your health and your planet will thank you.

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Natural Clean Home Fragrance Perfume Beauty Sustainable Health
Yves Saint Laurent Acknowledges The Audience After

Yves Saint Laurent: His 50 x Most Memorable Quotes

Yves Saint Laurent was a French fashion designer who is considered one of the most influential designers of the 20th century. He was known for his revolutionary designs, which challenged traditional notions of femininity and elegance. Saint Laurent also played a major role in popularizing ready-to-wear fashion.

In this article we portray Yves Saint Laurent through his quotes, achievements, perfumes and dresses in two sections:


In this section we look at his 50 x most memorable quotes, grouped under appropriate headings (in no particular order):

  • Perfume Quotes
  • Elegance
  • Fashion
  • Colour
  • Women
  • Shopping
  • Beauty & Happiness
  • Various Quotes

Even today, you will find some of the quotes are wise and inspirational, whereas others are clearly eccentric or ‘past their prime’.

2. History

We provide some historical background in the following paragraphs, to place his quotes into some context:

  • Personal History
  • Achievements
  • Iconic Dresses
  • Iconic Perfumes
  • Legacy
Yves Saint Laurent 5

Famous Quotes by Yves Saint Laurent

Perfume Quotes

  • “A good perfume is like a good memory. It takes you back to a specific time and place.”
  • “Perfume is the most intimate form of jewelry.”
  • “A woman’s perfume tells more about her than her handwriting.”
  • “The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.”
  • “Perfume is the indispensable complement to the personality of women.”
  • “Fashions fade, but a woman’s perfume is eternal.”
  • “A woman who doesn’t wear perfume has no future.”
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Boat 1 1


  • “Elegance is the only beauty that never fades.”
  • “Elegance is not about being noticed. It’s about being remembered.”
  • “Elegance is the result of good taste, intelligence, and a certain something that can’t be bought.”
  • “Without elegance of the heart, there is no elegance.”
  • “Elegance is a way of moving.”
  • “Simplicity is the essence of elegance.”
  • “Elegance is when the inside is as beautiful as the outside.”
  • “Isn’t elegance forgetting what one is wearing?”


  • “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
  • “Fashion should be something that makes you feel good, not something that makes you feel self-conscious.”
  • “The best fashion is always simple.”
  • “Fashion is about dressing up, but style is about being yourself.”
  • “I don’t believe in rules. I believe in freedom.”
  • “Fashion fades, style is eternal.”
  • “Over the years, I have learned that what is important in a dress is the woman who is wearing it.”
  • “I create so that each and every woman is the most beautiful.”
  • “I wish I had invented blue jeans. They have expression, modesty, sex appeal, simplicity.”
  • “Fashion is a language. It’s a way of expressing yourself.”
  • “Fashion is a way to say who you are without having to speak.”
  • “I believe that fashion should be accessible to everyone.”


  • “I love color. It’s my friend.”
  • “Color is the language of fashion.”
  • “The right color can change your mood, your outlook on life, and even your personality.”
  • “I believe that color is the most powerful tool we have to express ourselves.”
  • “The most beautiful color in the world is the one that looks good on you.”
  • “Colors are like the emotions of nature.”
  • “Mauve is just pink trying to be purple.”
Pairfum Person Reflection Black Cherry Oolong Tea Eau De Parfum


  • “A woman should be two things: classy and fabulous.”
  • “I design for a woman who is confident and independent.”
  • “A woman should never be afraid to be herself.”
  • “The most important thing is to be yourself. Don’t try to be someone you’re not.”
  • “A woman can be over-dressed but never over-elegant.”
  • “I know what women want. They want to be beautiful.”


  • “Shopping is a form of therapy.”
  • “I love to shop. It’s my guilty pleasure.”
  • “There’s nothing like finding the perfect outfit to make you feel confident and beautiful.”
  • “Shopping is a way to express your personality and style.”
  • “I believe that everyone deserves to look and feel their best, and shopping is a great way to do that.”
  • “I don’t like ephemeral things, I like things that last forever.”
  • “I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity.”
  • “I like my money right where I can see it… hanging in my closet.”

Beauty & Happiness

  • “Beauty is in the eye of the beholder.”
  • “Happiness is the best makeup.”
  • “A smile is the best accessory.”
  • “Confidence is the key to beauty.”
  • “The most beautiful people are those who are kind and compassionate.”
  • “The most beautiful clothes that can dress a woman are the arms of the man she loves.”
  • “Happiness is the secret to all beauty; there is no beauty without happiness.”
  • “To be beautiful, woman enough, intelligent, and to be appreciated, that’s where my passion lies.”

Various Quotes

  • “I believe in the power of clothes to transform a woman.”
  • “Clothes should make you feel good about yourself.”
  • “The most important thing is to feel comfortable in your skin. That’s the best thing you can do.”
  • “Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.”
Yves Saint Laurent Fashion Show

Historic Context

Personal History

Yves Saint Laurent was born in Oran, Algeria, in 1936. He showed an early interest in fashion, and by his early teen years, he was designing dresses for his mother and sisters. At the age of 17, Saint Laurent moved to Paris and enrolled at the Chambre Syndicale de la Haute Couture, where his designs quickly gained notice.

In 1957, Saint Laurent was chosen as head designer of the haute couture fashion house of Christian Dior, at the age of 21. He quickly became one of the most successful designers in the world, and his designs were known for their elegance and sophistication.

In 1960, Saint Laurent was drafted into the French army and fired from Dior. He soon after established his own fashion house with the assistance of his partner, Pierre Berge.


Saint Laurent is considered one of the most influential fashion designers of the 20th century. He was known for his revolutionary designs, which challenged traditional notions of femininity and elegance. Saint Laurent also played a major role in popularizing ready-to-wear fashion.

Some of Saint Laurent’s most famous designs include the Mondrian dress, the safari jacket, and the smoking jacket.

He also created iconic perfumes such as “YSL Opium” and “YSL Rive Gauche”.

Iconic Dresses

Mondrian Dress:

This dress was inspired by the work of the Dutch painter Piet Mondrian. It is a simple, geometric dress made of black and white stripes.

1965 Mondrian Dress Yves Saint Laurent Piet Mondrian

Safari Jacket:

This jacket was inspired by the clothing worn by British colonial officers in Africa. It is a loose-fitting jacket with epaulets and patch pockets.

Yves Saint Laurent Rive Gauche Safari Jacket

Smoking Jacket:

This jacket was originally designed for men, but Saint Laurent adapted it for women. It is a long, fitted jacket with a shawl collar.

Saint Laurent Rive Gauche Smoking Evening Suit

Iconic Perfumes

YSL Opium:

This perfume was launched in 1977. It is a strong, oriental fragrance with notes of jasmine, rose, and patchouli.

Yves Saint Laurent Opium Perfume

YSL Rive Gauche:

This perfume was launched in 1971. It is a fresh, floral fragrance with notes of rose, lily of the valley, and jasmine.

Perfume Yves Saint Laurent Rive Gauche


Yves Saint Laurent retired from fashion design in 2002. He died in 2008 at the age of 71. His legacy is one of innovation and creativity. He challenged the status quo and changed the way we think about fashion. He is considered one of the most important fashion designers of the 20th century.

His work has inspired generations of designers, and his designs are still worn and admired today. He is a true icon of fashion.

Yves Saint Laurent Young 3

More Famous Perfume Quotes

If you enjoyed these inspirational quotes from Yves Saint Laurent, then we invite you to visit these pages on our website with more perfume quotes:

Yves Saint Laurent: A Brief Summary

Yves Saint Laurent, a visionary fashion designer, left an indelible mark on the world of fashion and beauty.

Born in 1936, he rose to prominence as Christian Dior’s protégé before launching his own label in 1961. Known for pioneering women’s empowerment through fashion, he introduced iconic pieces like the tuxedo jacket for women and the Mondrian dress.

Yves Saint Laurent’s legacy also extended to perfumery, with fragrances like “Opium” becoming cultural touchstones.

His commitment to diversity and his bold, artistic approach continue to influence the fashion landscape. Yves Saint Laurent’s quotes reflect his philosophy that fashion is not just about clothing, but a means of expressing identity and culture.

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