Just before you start tutting or shaking your head in disbelief
I can assure you that everyone who was walking, running, cycling, skating, or being pushed or pulled in some form of a wheeled chariot …. was doing it while under the influence..
It is also not a cause for alarm, nor was it a case of what is described as “Rimé et al” a social sharing of emotions.
Although thinking about it in another sense, it was a sharing of emotions
People had, whether they were aware of it or not while passing through certain sections of the park, become totally intoxicated with the perfumes emanating from the flowering shrub’s, the Azaleas and Rhododendron (the ‘Rose Tree’), the Chestnut trees, Lilac’s, Mock Orange, Honeysuckle, Cut Grass, Forget-me-nots and the last of the Bluebells…
We were all experiencing a walk through one of ‘Nature’s Natural Perfumeries’.
The only sounds that you could pick up wafting on the fragrant air was the sound of birdsong, the buzzing of Bees, lake water lapping or the occasional child’s laugh.
It was one of those magical Spring days, when Life and nature is intoxicating..
PAIRFUM London’s suggestion is that, wherever you live, in a Town, the Country, by the Sea, …
Put on your shoes, go somewhere and walk (or run) while under the Influence …
Tomorrow Tuesday the 21st of May see’s the opening of the Chelsea Flower show and the unveiling of Kate’s Garden
For this years show the Duchess of Cambridge has designed and helped build a garden called ‘Back to Nature’
The inspiration for this multi-sensorial garden comes from both childhood memories and her work on early childhood development.
Her firm belief that time spent outdoors during childhood playing an exploring, helps build a good foundation for children to become healthy, happy adults.
The Garden has been co-created with landscape architects Andrée Davies & Adam White of ‘Davies White Ltd’ Chelsea Gold Medal & People’s Choice award winners, in conjunction with the Royal Horticultural Society.
The Duchess’s theme in the garden also highlights and combines her work as part of the ‘Heads Together Foundation’ that helps people to come together, speak about and care for their mental health.
The aim of the garden is to show what benefits the natural world can bring to mental and physical well-being.
One of the themes that was intertwined into the Garden concept was that of ‘Forest bathing’.
If you have never heard of this before, then we can reassure you that you are not the only one…
‘Forest Bathing’ also known as the practice of ‘Shinrin-Yoku’, is a Japanese concept where research has shown that immersion in forests and other natural environments promotes healing and wellness.
So a visit to a forest is regarded as being similar to natural aromatherapy.
Following research by Japanese scientists that spending at least two hours surrounded by nature in a Forest or natural surroundings, helped to reduce stress, lower blood pressure, boost our immune systems and improve memory and concentration.
The Japanese government in the 1980s introduced it as a national health programme.
It was also discovered during the studies that ‘phytoncides’ which are chemicals released by trees have an anti-microbial effect on humans
So for all of those who thought ‘Tree Hugging’ was only a form of protest to stop felling, then think again…
We should all be walking through, spending time in woods and forests and when no one is looking giving a tree a ‘Little Hug’.
Why not make a trip and immerse yourself into beautiful forest surroundings, and take the opportunity to breathe deeply, de-stress, and enjoy the wonders of a Forest.
Some of the other wonderful aspects of Kate’s Garden include a swing seat, a tree-house, edible plants, a campfire and a rustic den.
What Child would not find this garden enchanting and wonderful to play in..
In fact all of us here at PAIRFUM London, think that the Child within us all would love it xx
Pine: a woody, resinous note with the essence of pine needle
We expect that around the sculpture will be a unique fragrance sensation reminiscent of a Fougère (Fern in English) with its interaction between:
a woody, earthy & green note on the one hand, and
watery, damp and cool freshness on the other.
Fougère / Fern is not derived or extract from a ingredient. Instead, it is an accord that endeavours to recreate the note of a green, damp forest through the combination of Lavender, Oakmoss and Coumarin. Fougère Royale by Houbigant is typically credited with being the first of this kind, which has today become a classic masculine fragrance category.
Here at Pairfum London we have two wonderful fragrances in our perfume collection that are classified as Fougère or Fern:
Both perfumes are available in our online boutique in various Home Fragrance products:
We decided to have a ‘Nose’ around the Capital (excuse the intended pun) to see what was on offer that would entice our olfactory senses…
The City really does offer something for everyone and the upcoming London Craft Week it’s 5th annual event, returns to the capital from the 8-12 May 2019.
This year the festival brings together over 240 established and emerging makers, designers, brands and galleries from London and around the world.
With events as wide ranging as the City is diverse, from a series of workshops hosted by Tom Dixon of ‘Grow’ in Coal Drops Yard, that informs and inspires new ways of using plants, where the seeds for the idea as wonderful as ‘Gardening can save the World’ were first sown.
To a Whisky tasting Masterclass with a guided tasting of Bruichladdich Distillery’s cult Islay Single Malts, where they also promise to let you in on the meaning of the name ‘Bruichladdich’ being held in the original 321-year-old shop at Berry Bros. & Rudd, what is not to like, Whiskey & secrets….
The programs on offer that caught our attention were and it will come as no surprise I’m sure were ‘Nose’ related…
Where Anatomē launches London’s first ‘sleep bar’, where someone will be on hand to offer bespoke sleep oils based on personal sleep challenges.
Or… how about a collaboration between The Beaumont Hotel and individual Perfumers to create bespoke perfumes, inspired by the hotel’s gallery of famous rebels and rogues. The Exhibition runs from the 8th to the 12th of May 10:30 – 20:30.
It may be that you wish to know more about candle making, dress making or interior design the craft week’s calendar is packed with ideas & classes for everyone.
So from everyone here at PAIRFUM London, have a wonderful weekend…
Magnificent Magnolias blooming in Great Windsor Park in Spring offer a spectacular sight.
The Valley Gardens, together with The Savill Garden, provide a home to a National Collection of Magnolia trees. Here are some examples:
On leaving the Savill building, visitors are welcomed to a fantastic show by a mature Magnolia loebneri ‘Merrill’, covered in ice-white flowers.
In a far corner of the garden, close to the summer house, is a Magnolia sprengeri ‘Eric Savill’, with large, bold pink flowers.
The Valley Gardens features a glorious collection of rhododendrons, azaleas, camellias and magnolias, best viewed in the spring from the top of the valley, with views down to Virginia Water.
The magnolia family can count approx 200 species mainly found in two regions:
The Magnolia tree was named after Pierre Magnol, the French botanist behind the current nomenclature of botanical classification.
Magnificent Magnolias are significant flowers in Chinese and Japanese culture, and has been cultivated for centuries.
The ‘Magnolia Virginiana’ species (from Virginia) was the first Magnolia to be introduced into Europe. In 1687, it was sent across John Banister, an English missionary and naturalist, to Henry Compton, English bishop and a passionate gardener.
Shortly afterwards, Europe was introduced to Chinese Magnolias (Magnolia Denudata and Liliflora).
In the middle of the nineteenth century, the beautiful Star Magnolia (Stellata) from Japan was planted in Europe.
The “queen of Magnolias”, the pink Magnolia Campbellii from the Himalaya, was discovered at the beginning of the last century.
Magnificent Magnolias in Perfumery
Magnolia flowers (Magnolia Grandiflora) frequently have a fragrance. Their perfume is creamy sweet with hints of citrus. Magnolia is a popular ingredient in floral perfume accords, and there have been some fragrances where Magnolia is the main floral ingredient.
‘Magnolias in Bloom’ by PAIRFUM
Here at PAIRFUM we are proud to have captured the essence of Magnolias in our fragrance ‘magnolias in bloom’:
A spring flowers accord with the fresh top note of ozone, soft white flower petals and a hint of watery melon. The heart is complex and floral with magnolia, lily, geranium, rose and violet, while the base shines with musks and warm rosewood.
‘Magnolias in Bloom’ is available in the following luxury scented candles and natural reed diffusers:
Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
Today, the 22nd of April, is “Earth Day” around the world and in its honour, people are sharing their passion & support for our wonderful planet with inspirational photos.
This year’s theme is “protect our species” and it is the 49th celebration of this day.
Perfumery, Nature and our Planet are intrinsically linked, which is why this day is very close to our hearts here at Pairfum London.
We would therefore invite everybody to celebrate the beauty of our planet today through your noses!
On a few occasions today, we invite you to slow down for a second and to look at what is next to you:
Take in the beauty of what you see and ‘nosy’ around to take in the scents that are close to you.
This is Earth Day through the eyes (or nose) of a Perfumer.
In this post and as one way to illustrate the close link between perfumery and our dear planet, we have linked images of individual fragrance ingredients with their olfactive groups, i.e. a visual ‘bridge’ between nature and perfume.
After a cold winter, barren of colour and fragrance, we all embrace the joys of Spring when Easter arrives and brings with it the smells and sights of a new season: the Flower Fragrances of Easter.
It is a time of renewal, a time to refresh and a time to start dreaming of those lazy hazy summer days that uplift our mood.
For many today, Easter is dominated by chocolate eggs and as perfumers our thoughts immediately turn toward fragrances with cocoa. However, Easter is also a time to connect with family, start planning activities and throw off the winter clothes to connect more with the outdoors and nature, which naturally leads into the scents and colours of a new season.
The sights, smells and fragrances of Easter greet us like an old friend.
What are your favourite Flower Fragrances of Easter?
Below we present some of the flower fragrances of Easter that get our senses excited for Spring. We are also sharing with you the wonderful fragrances we at Pairfum London have created to bring Spring in to your home to help you create the perfect Easter & Spring atmosphere.
We hope that the flower fragrances of Easter inspire you for the season ahead.
Easter Lilies, whose scientific name is Lilium Longiflorum, are perhaps the best-known type of lily and one that we would all recognise.
Easter lilies are native to Japan. World War I soldier Louis Houghton brought Easter Lily bulbs home to share with fellow gardeners in 1919 and the popularity of the flower has grown quickly.
Lilies have held a significant place in world history because of their aroma, grace and beauty. From ancient Crete to the flower shop down the street, people always regard the lily as “the pure flower.”
There are few rivals when it comes to the stunningly beautiful fragrance of Lilies. The exquisite perfume and wonderful flowers certainly lift spirits as we enter Spring.
Daffodils are considered the first heralds of Spring time. They are also known as Narcissus and Jonquil. Narcissus being the botanical name for this bulbous plant of the amaryllis family, Amaryllidaceae!
The stunning daffodil originates from Southern Europe and North Africa, but some varieties can be found in Asia and China. The flower is linked to the Greek myth of Narcissus who became obsessed with his own reflection, that he knelt to gaze in to a pool of water where he toppled in to the water and drowned. The narcissus plant sprang up where he died.
The fragrance of the daffodil is light, cool, and spring-like in its notes. The scent is often sweet, captivating, and unique to only daffodils. These are fragrances that have been treasured since ancient times and ones that remind us of new life and Spring.
The Crocus name is derived from the Latin crocatus which means saffron yellow. The flower has three stigmas and parts of it are often dried and used in cooking as a seasons or colour agent. It is native to Southern Europe and Asia. There are about 80 species of crocus and was first cultivated in Greece.
Crocuses that bloom early in spring have cheerful heads, reminding us that Spring is around the corner. With so many varieties to choose from you can have an abundant array of colour and fragrance which is sweet and luminous.
The Tulip was originally cultivated in Turkey and then imported in to Holland in the sixteenth century. They became popular in 1592 through a book by Carolus Clusius. Indeed, they became so popular they created an economic bubble known as Tulip Mania!
The scent of Tulips cannot be mistaken. The fragrance is fresh – fresh like the ozone! It also has hints of floral with a base of warm honey and musk. It is almost like nature was making perfume herself within tulips!
The stunningly beautiful Bluebell is another sign of Spring time with the vast spread of tiny blue flowers dazzling around parks and gardens. This beautiful flower is a protected species in the UK under the Wildlife and Countryside Act 1981.
Also known as wood bells, fairy flowers and wild hyacinth, they have carpeted our woods, and parks for many years. In a 2015 Spring poll by botanical charity Plantlife, bluebells were voted the favourite wild flower of England.
Unfortunately, Blue Bell’s cannot be harvested but we can still enjoy the sweet fragrance when we are out walking. Bluebells are usually at their best during the morning time, making it a fantastic time to visit the woods or parks or when there is some sunshine allowing their scent to waft through the air.
Spring Fragrance by Pairfum London
These are just five of the fragrances of Easter which fill our homes, our gardens, and our parks. If you would like to fill your home with the stunning fragrance of white lilies and daffodils, we at Pairfum London are delighted that our fragrance Trail of White Petals includes these stunning ingredients and is available in our range of Home Fragrances (candles, reed diffusers, room sprays, fabric sprays,…).
Choosing the right perfume for your home to herald the arrival of Spring can be difficult. So, … take the guess work out by ordering the luxury fragrance of Trail of White Petals in your favourite product from our online boutique.
We are often asked what is Niche Perfume? so we decided to share with you our Top 10 Things That Make A Perfume Niche?
If you are one of those people who have heard the terms Niche Perfume, Artisan Perfume, Indie or Boutique Perfume bandied about and wondered what they really mean…
Then you are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.
There are specific elements that set a Niche Perfume apart from the Mass Market Brands…
Although the lines are sometimes blurred when large worldwide brands that are available in every Airport, High Street and Shopping Mall, describe their offerings as ‘Niche’.
The fact that a product is available everywhere would by definition exclude it from being considered a Niche Creation.
So when looking for a genuine Niche or Artisan Perfume, the list below will help you
Separate the Niche from the Niche Wannabee?
Well the following are our Top 10 Things That Make A Perfume Niche:
A Perfume House founded by a Perfumer who’s wish is to create Unique Perfumes – like the original Perfume Houses Of Old
An in-house Perfumer that is unencumbered by the restrictions of mass consumerism, and is allowed to recreate the ‘artistry of the unique’ in luxury fragrances.
Limited Availability – not on sale in every shop, store and airport worldwide.
Art and Creativity – like Painters, Poets, Writers, Chefs, Wine Makers, Gardner’s, Designers, as the founder of PAIRFUM London Huib Maat said “Who would want to create a copy of the same thing again and again if they have the ability and creativity to create an original? – no true Artist would”
The use of Natural, Unusual or Unique Perfume note combinations.
Selective approach to Distribution
A different approach to P.R & Marketing – where the best form of advertising is – through ‘Word of Mouth’ passed from one Perfume aficionado to another ( and with a little help from the right type of Magazine article)…
With the attention to detail given to the creation of a Niche Perfume, it assures the wearer that the Perfume is of the highest quality.
Something that is rare is always more precious – Clientele will seek out and love something different – because we were born unique – so why not celebrate it..
Produced in small batches and not on a large scale factory floor.
PAIRFUM’s London’s in-house Perfumer Huib Maat will shortly be launching a New Collection of ‘Niche Eau de Parfum’, so if you would like to be one of the first to try them or find out more about them. Then you can contact us or leave your contact information here, we look forward to hearing from you…