In the words of Coco Chanel:⠀
“Beauty begins the moment you decide to be yourself”
If Someone offered you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, what would you say?
Well, … to start the Launch of our New Collection this is what we are going to Offer to the first 100 Perfume Lovers that say “YES”.
Simply click on the link HERE for further details.
Do you need a wonderful Gift for Father’s Day, but are you not sure what to send or give … ?
Even if you know that they would LOVE a new ‘Eau de Parfum’ …
How can you be sure they will LOVE the one you choose?
Well remember, we did offer you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, …
If you place your order by 12 Noon on 12th of June with us, we will deliver it on time for You.
Then from there you will allow your Father or Yourself to Experience the Magic ….
Everything to Gain and Nothing to Loose …
We are looking forward to hearing from you soon, as it is a limited number on offer x
Following numerous emails that we have received, all enquiring if we give or hold talks on Perfumery, we have decided to run a series of Let’s Talk Perfume events.
The format for these events was something that we have discussed at great length, as our aim is to allow as many people as possible to be able to join in.
So simply holding an event in a specific location to start off with, would for obvious reasons be limiting.
However, thank’s to the wonders of technology and the internet, it does not matter if you have written to us from the UK, USA, Switzerland, Nigeria or the U.A.E.
Everyone and anyone can join in no matter where in the World you call Home …
So, … if you are a ‘Perfume Lover’ and you would like to join in then please contact us here.
Or, … contact us via one of our Social Media pages below:
We look forward to hearing from you so that we can all get together and Let’s Talk Perfume.
Here is an example of a ‘Let’s Talk Perfume’ event.
Our perfumer, Huib Maat, was recently interviewed by the ‘StartUp Van’ about perfumery, how he got into fragrances, niche perfume and many other subjects:
Have you ever gone for a walk and come to the realisation that you are walking while under the influence?
That is what we experienced yesterday while walking in Great Windsor Park.
Just before you start tutting or shaking your head in disbelief
I can assure you that everyone who was walking, running, cycling, skating, or being pushed or pulled in some form of a wheeled chariot …. was doing it while under the influence..
It is also not a cause for alarm, nor was it a case of what is described as “Rimé et al” a social sharing of emotions.
Although thinking about it in another sense, it was a sharing of emotions
People had, whether they were aware of it or not while passing through certain sections of the park, become totally intoxicated with the perfumes emanating from the flowering shrub’s, the Azaleas and Rhododendron (the ‘Rose Tree’), the Chestnut trees, Lilac’s, Mock Orange, Honeysuckle, Cut Grass, Forget-me-nots and the last of the Bluebells…
We were all experiencing a walk through one of ‘Nature’s Natural Perfumeries’.
The only sounds that you could pick up wafting on the fragrant air was the sound of birdsong, the buzzing of Bees, lake water lapping or the occasional child’s laugh.
It was one of those magical Spring days, when Life and nature is intoxicating..
PAIRFUM London’s suggestion is that, wherever you live, in a Town, the Country, by the Sea, …
Put on your shoes, go somewhere and walk (or run) while under the Influence …
Tomorrow Tuesday the 21st of May see’s the opening of the Chelsea Flower show and the unveiling of Kate’s Garden
For this years show the Duchess of Cambridge has designed and helped build a garden called ‘Back to Nature’
The inspiration for this multi-sensorial garden comes from both childhood memories and her work on early childhood development.
Her firm belief that time spent outdoors during childhood playing an exploring, helps build a good foundation for children to become healthy, happy adults.
The Garden has been co-created with landscape architects Andrée Davies & Adam White of ‘Davies White Ltd’ Chelsea Gold Medal & People’s Choice award winners, in conjunction with the Royal Horticultural Society.
The Duchess’s theme in the garden also highlights and combines her work as part of the ‘Heads Together Foundation’ that helps people to come together, speak about and care for their mental health.
The aim of the garden is to show what benefits the natural world can bring to mental and physical well-being.
One of the themes that was intertwined into the Garden concept was that of ‘Forest bathing’.
If you have never heard of this before, then we can reassure you that you are not the only one…
‘Forest Bathing’ also known as the practice of ‘Shinrin-Yoku’, is a Japanese concept where research has shown that immersion in forests and other natural environments promotes healing and wellness.
So a visit to a forest is regarded as being similar to natural aromatherapy.
Following research by Japanese scientists that spending at least two hours surrounded by nature in a Forest or natural surroundings, helped to reduce stress, lower blood pressure, boost our immune systems and improve memory and concentration.
The Japanese government in the 1980s introduced it as a national health programme.
It was also discovered during the studies that ‘phytoncides’ which are chemicals released by trees have an anti-microbial effect on humans
So for all of those who thought ‘Tree Hugging’ was only a form of protest to stop felling, then think again…
We should all be walking through, spending time in woods and forests and when no one is looking giving a tree a ‘Little Hug’.
Why not make a trip and immerse yourself into beautiful forest surroundings, and take the opportunity to breathe deeply, de-stress, and enjoy the wonders of a Forest.
Some of the other wonderful aspects of Kate’s Garden include a swing seat, a tree-house, edible plants, a campfire and a rustic den.
What Child would not find this garden enchanting and wonderful to play in..
In fact all of us here at PAIRFUM London, think that the Child within us all would love it xx
When was the last time you truly Experienced Perfume?
Or do you, like the majority of people, try it and buy it, as you rush through an airport …
Perhaps it was while you were visiting a department store, and the whole spraying mania was in full swing …
You may have felt unsure or a little lost in the first place, and although you like the idea of having a signature scent you have no idea where to begin?
However by the time you have run the gauntlet of someone spraying something at you from every angle, we can assure you…
That you, will like many people end-up feeling overwhelmed by the choice on offer, and will be even more unsure and uncertain, than when they first started.
It may be that someone bought you a Perfume as a gift, or it came highly recommended by a friend
Whatever the cause of your perfume paralysis, PAIRFUM London has developed the Perfect alternative to the ‘Thoughtless & Scentless’ (pun intended) Perfume purchase.
PAIRFUM London’s Perfumes is a World of EXPERIENCES – that enables you to create a World or Lifetime of Memories
We have developed and offer our clients the ability to truly Experience Perfume
It is time to bypass the sea of ‘Airport & Department’ store consignment stands, packed with the familiar offerings.
Time to reclaim the charming, exciting, memory making Experience that is choosing your perfect Perfume.
You may by now be wondering how, if you are not being chased through a department store, perfumery or airport concourses by an eager sales assistance spraying you from top to toe in unwanted scent….
How do or can PAIRFUM London allow you to truly Experienced Perfume?
We believe that the customer should be able to Experience Perfume, in the perfect place, in their own good time and if they so choose with their perfect companions.
If you were asked what, where, when and how would be your ideal way to truly Experienced Perfume?
What would it be?
To learn more about the PAIRFUM London Perfume Experience please click here or go to our website and leave us your name and contact details, we look forward to hearing from you.
Suspended among the pine trees, is a ‘rainwater sculpture’ that looks like a chandelier.
In John Grade Studio’s “Reservoir” sculpture, 5,000 x droplets collect rainwater, with each one attached to a clear net suspended within the tree canopy.
As rainwater (or snow) collects within each droplet or evaporates again from it, the sculpture transforms itself dynamically with the changes in its weight.
As a perfumery house, what intrigues us is the combination of the olfactive profiles of pine trees and rainwater in this sculpture.
We expect that around the sculpture will be a unique fragrance sensation reminiscent of a Fougère (Fern in English) with its interaction between:
Fougère / Fern is not derived or extract from a ingredient. Instead, it is an accord that endeavours to recreate the note of a green, damp forest through the combination of Lavender, Oakmoss and Coumarin. Fougère Royale by Houbigant is typically credited with being the first of this kind, which has today become a classic masculine fragrance category.
Here at Pairfum London we have two wonderful fragrances in our perfume collection that are classified as Fougère or Fern:
Both perfumes are available in our online boutique in various Home Fragrance products:
Most people who live in, visit or plan to visit London have all heard of ‘The London Eye’, have any of you heard about ‘The London Nose’ ?
Well you have now….
As anyone with an interest in or knowledge of Perfumery will know, Perfumers are referred to as ‘The Nose’
Here at PAIRFUM London we are proud to have ‘The London Nose’ creating Perfumes for us…
With the upcoming launch of PAIRFUM London’s New Niche Perfumes
We decided to have a ‘Nose’ around the Capital (excuse the intended pun) to see what was on offer that would entice our olfactory senses…
The City really does offer something for everyone and the upcoming London Craft Week it’s 5th annual event, returns to the capital from the 8-12 May 2019.
This year the festival brings together over 240 established and emerging makers, designers, brands and galleries from London and around the world.
With events as wide ranging as the City is diverse, from a series of workshops hosted by Tom Dixon of ‘Grow’ in Coal Drops Yard, that informs and inspires new ways of using plants, where the seeds for the idea as wonderful as ‘Gardening can save the World’ were first sown.
To a Whisky tasting Masterclass with a guided tasting of Bruichladdich Distillery’s cult Islay Single Malts, where they also promise to let you in on the meaning of the name ‘Bruichladdich’ being held in the original 321-year-old shop at Berry Bros. & Rudd, what is not to like, Whiskey & secrets….
The programs on offer that caught our attention were and it will come as no surprise I’m sure were ‘Nose’ related…
Where Anatomē launches London’s first ‘sleep bar’, where someone will be on hand to offer bespoke sleep oils based on personal sleep challenges.
Or… how about a collaboration between The Beaumont Hotel and individual Perfumers to create bespoke perfumes, inspired by the hotel’s gallery of famous rebels and rogues. The Exhibition runs from the 8th to the 12th of May 10:30 – 20:30.
It may be that you wish to know more about candle making, dress making or interior design the craft week’s calendar is packed with ideas & classes for everyone.
So from everyone here at PAIRFUM London, have a wonderful weekend…
Magnificent Magnolias blooming in Great Windsor Park in Spring offer a spectacular sight.
The Valley Gardens, together with The Savill Garden, provide a home to a National Collection of Magnolia trees. Here are some examples:
The magnolia family can count approx 200 species mainly found in two regions:
The Magnolia tree was named after Pierre Magnol, the French botanist behind the current nomenclature of botanical classification.
Magnificent Magnolias are significant flowers in Chinese and Japanese culture, and has been cultivated for centuries.
The ‘Magnolia Virginiana’ species (from Virginia) was the first Magnolia to be introduced into Europe. In 1687, it was sent across John Banister, an English missionary and naturalist, to Henry Compton, English bishop and a passionate gardener.
Shortly afterwards, Europe was introduced to Chinese Magnolias (Magnolia Denudata and Liliflora).
In the middle of the nineteenth century, the beautiful Star Magnolia (Stellata) from Japan was planted in Europe.
The “queen of Magnolias”, the pink Magnolia Campbellii from the Himalaya, was discovered at the beginning of the last century.
Magnolia flowers (Magnolia Grandiflora) frequently have a fragrance. Their perfume is creamy sweet with hints of citrus. Magnolia is a popular ingredient in floral perfume accords, and there have been some fragrances where Magnolia is the main floral ingredient.
Here at PAIRFUM we are proud to have captured the essence of Magnolias in our fragrance ‘magnolias in bloom’:
‘Magnolias in Bloom’ is available in the following luxury scented candles and natural reed diffusers:
Today, the 22nd of April, is “Earth Day” around the world and in its honour, people are sharing their passion & support for our wonderful planet with inspirational photos.
This year’s theme is “protect our species” and it is the 49th celebration of this day.
Perfumery, Nature and our Planet are intrinsically linked, which is why this day is very close to our hearts here at Pairfum London.
We would therefore invite everybody to celebrate the beauty of our planet today through your noses!
On a few occasions today, we invite you to slow down for a second and to look at what is next to you:
Take in the beauty of what you see and ‘nosy’ around to take in the scents that are close to you.
This is Earth Day through the eyes (or nose) of a Perfumer.
In this post and as one way to illustrate the close link between perfumery and our dear planet, we have linked images of individual fragrance ingredients with their olfactive groups, i.e. a visual ‘bridge’ between nature and perfume.
Here you can read more about olfactive groups.
Happy “Earth Day” from all of us here at Pairfum London.