We are delighted to share with you a wonderful review of our Perfume Experience Box (Fragrance Library) by Savanna Rae.
We really like how she describes the use of the Experience Box as a unique gift because gifting perfume is notoriously difficult.
You will enjoy reading the full review here on here website.
On our website, you can find the Perfume Experience Box on this page.
She also created a video review on YouTube:
We have just published a new article about the olfactive family Fougere:
https://www.pairfum.com/about-fougere-the-evolution-meaning-of-fougere-in-perfumery/
Fougere is a very popular category of perfumes for men but not one that is widely known, apart from perfumery experts.
This is, however, a wonderful read for everybody that loves Perfumery.
Enjoy.
We are delighted to have been awarded the title of
“Perfumery House of the Year 2020”
by the judges of the magazine “SME News” that publish the UK Enterprise Awards.
We are delighted that the readers of Lux Life Magazine have awarded us the prize of:
You can read the full press release here.
You can view all of our Niche Perfumes here:
Is Alcohol effective against certain virus, i.e. is it suitable for Coronavirus Prevention ?
While governments across the world and society in general are struggling to understand Covid-19 / Coronavirus, and how to limit its spread, sales of hand disinfectant gels have increased in the UK.
Some supermarkets have already sold out or are running very low in stock.
Is hand-gel really effective against Covid-19 ( Coronavirus ) and if it is, what makes it so effective?
According to a study by the USDA, over 90% of us don’t wash our hands correctly leading to cross-contamination.
A person’s hands are one of the main causes of transferring viruses from surfaces to their respiratory system.
Insuring that you wash them correctly and often, is one way of preventing you from contracting or spreading a virus, i.e. Coronavirus Prevention.
Wash your hands thoroughly with soap and clean running water for at least 20 seconds. If that is not possible, then using an alcohol-based hand sanitiser is an excellent alternative.
However it is very important to understand that these hand sanatising products must contain at least 60% alcohol.
Both the N.H.S. and Public Health England agree that products containing more than 60% alcohol are most effective at killing microbes.
The fact is that alcohol doesn’t kill some viruses and Professor Sally Bloomfield from the London School of Hygiene and Tropical Medicine has said that viruses are much more resistant to disinfectants than bacteria.
Viruses, such as the norovirus or rhinovirus are not enveloped, which means they are not surrounded by a shell.
However, the good news about Covid-19 / coronavirus (and there is precious little good news about it so far) is that Professor Bloomfield has said that Covid-19 is an envelope virus, meaning it has a coating around it, which the alcohol can attack.
With the stock of hand disinfectant gels running low or sold out, and with reports of unscrupulous people selling products on certain websites for many times their original price, it is tempting to think that you could make your own.
This however is not the wisest, safest or best solution, as it is difficult to insure that you have the correct formulation. If made incorrectly they could cause more harm than good.
Products made by reputable manufacturers also contain emollients that soften and protect the skin without the risk of injury to the hands.
On some wellness sites it has been suggested to use alternatives to make your own gels containing certain ingredients such as aleo vera or witch hazel, however as we have mentioned earlier – it is the alcohol and the percentage of alcohol in the products that attacks the virus.
If you are seeking an alternative to alcohol another strong antibacterial agent that is used in certain soaps, cosmetics and toothpaste is called Triclosan. However we would not recommend this as research has now shown that triclosan can damage the body’s endocrine system, and the U.S. Food and Drug Administration banned its use in hygiene products at the end of 2017, no such ban exists in the U.K. as yet however…..
As it is still unknown how Covid-19 is spread and according to the latest update from the N.H.S. the most lightly transference is from person to person through coughing or sneezing and is unlikely to pass through items, such as packaging or food.
Having said that it is better to avoid touching things that you do not need to touch, however in our everyday lives we need to open doors, sit on seats and handle other objects as part of our daily routines.
As this is unavoidable, then the safest thing to do is avoid touching your face, mouth, nose, eyes or any wounds you may have before thoroughly washing your hands in clean running water for more than 20 seconds using soap in both solid or liquid form and then drying them with a clean disposable towel – a 2012 study by the Mayo Clinic showed that from a hygienic point of view: “Paper towels are better than air dryers”.
If you find yourself in a situation where you are unable to wash your hands, then using a sanatising hand gel with over 60% alcohol content is an excellent alternative. Once you have an opportunity you should then wash your hands thoroughly with clean running water and soap.
One report has shown that adults get between four to six colds every year and children pick up six to eight. The author of the report pointed out that hand washing and good general hygiene could stop the spread of these viruses….
When over 90% of us do not wash our hands correctly, and by doing so we can prevent the spread of viruses. Then it really is a case of ‘Wash, Rinse & Repeat’
Is Coronavirus Prevention possible? what part can we play in the prevention or spread of Covid-19?
The Department of Health and the N.H.S. are advising that we should all wash our hands thoroughly and correctly, as one of the main preventative measures.
So then suggesting that we should all take note and wash our hands as thoroughly as medical professionals preparing for surgery – the following instructions on how to wash your hands correctly ‘IS NOT’ really a case of stating the obvious!
As the London School of Hygiene & Tropical Medicine has said “It’s not for the NHS to manage COVID19 primarily, it’s for all of us to help manage it.”
As professor John Edmunds told Channel4News that if we all follow @PHE_uk advice properly in the coming weeks & months the epidemic should slow down.
At this time of uncertainty, we recommend taking these few simple precautions to help Coronavirus Prevention. By doing so we can all help keep ourselves and others safe.
Have you every thought about Yoga and not dared to try it because of some preconceived ideas or fear of ridicule, maybe you have just wondered how can Yoga help me or what are the “Yoga Benefits”?
In this article, we present the Top 5 x reasons for practicing Yoga, in the hope they will convince you to start Yoga.
Don’t worry, the benefits of yoga start straight away and not just when you have become a seasoned guru or mastered the most challenging poses.
By simply slowing our breathing down (deep breaths) it will sooth and quieten the mind, yoga and meditation allows us to be more peaceful and reduce our stress levels.
According to a US national survey, over 85% of people who practice yoga reported that it helped them to improve their general health.
Yoga is considered to be a complete mind-body exercise which is both beneficial for your mental and physical health.
It is commonly believed that there are are four streams of Yoga, Karma Yoga, Bhakti Yoga, Jnana Yoga and Raja Yoga and from these other streams and practices have emerged.
One of which is Nidra Yoga which can be used to help you relax and to greatly improve the quality of your sleep.
By helping you to unwind and de-stress it allows you to achieve a relaxed state between awakening and sleep, which enables you to let go of worries, negative thoughts and any emotional stress that may have been caused by a hard day at work or caring for your family.
You’ll be able to enjoy a much deeper, longer, more energising and invigorating sleep.
Your sleep can be further enhanced by including the addition of a fragrance, the use of Lavender being one of the best known fragrances for this.
However, other fragrances such as Chamomile, Bergamot, Jasmine, Rose and Sandalwood are also known to help foster relaxation and sleep.
One of the easiest ways to include or use a fragrance while preparing for sleep or doing Yoga is to use a natural spray like the PAIRFUM London Flacon Sleep Spray
Don’t worry, we have not forgotten to tell you how it works – you will just have to read a little further to get the full explanations in point 5!
Yoga really is for everyone, despite your age, gender or physical condition.
There is no need to be a contortionist or a master of the martial arts.
You just need a quite & pleasant place to sit or lie down in and comfortable, practical clothing (at least in the beginning).
After a while you realise that you can do Yoga anywhere:
Well, … I am not suggesting that you decide to do actual Yoga poses while in a queue or using public transport. Instead, we recommend meditation for these moment. Meditation is at the heart of Yoga and really deserves an article all to itself.
There are postures for beginners that will help you to improve your flexibility, stability and will allow you to strengthen your muscles, plus they increase your concentration levels.
In fact, you might like to encourage your children to take up Yoga as early as possible, …
How about prenatal yoga ? There are postures designed for pregnant women.
Now, … you can’t start much earlier than that.
In many ways, our brains are like a muscle and practising yoga will have similar effects for your brain as going to the gym has for our body.
Just as with meditation, yoga can improve your concentration level – and it does not stop there..
According to a study led by Harris Eyre in 2013, yoga would significantly increase your spatial and visual memory.
In fact Dr. Eyre noticed in the study, that the participating seniors who were practising Kundalini yoga, had improved as fast as the other participants who were doing memory exercises.
The main difference was that the participants who were doing yoga also improve with regards to reduced depression and visuospatial memory during the same period.
Did you know that you can train your brain to immediately start to relax while practising Yoga, by including a fragrance in the background?
This is how it is done:
The additional benefit of using a background fragrance is that your brain associates it with yoga or relaxation and when it comes to the time to prepare for bed & sleep, you can automatically trigger the relaxing effects of Yoga by releasing the same fragrance in the bedroom.
Some practical applications would be:
You will notice after a short period of time that your brain associates your chosen scent with the benefits of Yoga & Relaxation and that you will enjoy a better night’s sleep.
As we have mentioned earlier in the article, the best notes to help foster relaxation and sleep are Lavender, Chamomile, Bergamot, Jasmine, Rose and Sandalwood.
If the fragrance you have chosen as your yoga workmate is either Lavender or Vanilla, then you are in for some additional benefits, as studies have shown that these essential oils are able to lower your blood pressure, heart rate and skin temperature.
Using a natural candle made with essential oils during yoga, not only sets the mood but enables you to release your chosen fragrance during the session.
Choosing any of the fragrances we have previously suggested will be a perfect companion for you on your yoga journey.
Make sure to use a natural, non-toxic, non-sooting, clean burning candle.
It is well worth remembering that the practice of Yoga and meditation, improves both mental and physical health, memory and relaxation.
So with all these benefits in mind, why not give it a go?
By including some simple tools, such as a candle or a natural reed diffuser, it will help you create your own little corner of paradise, where you leave negative thoughts or emotions and the ‘Cares of the World’ behind.
Combining Yoga & Natural Fragrances will increase the speed with which you obtain your Yoga Benefits!
So now, … what are you waiting for?
Your motto should be:
Ready, Steady, Yoga!
We would love your advice:
What is your single biggest frustration with Eau de Parfum?
We are asking to find out more about your experience with trying, buying and wearing Eau de Parfum, so that we can better serve and help you.
What is it that really frustrates you the most?
We would very much welcome your opinion.
Thank you for visiting Pairfum London.
If Someone offered you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, what would you say?
Well, … to start the Launch of our New Collection this is what we are going to Offer to the first 100 Perfume Lovers that say “YES”.
Simply click on the link HERE for further details.
Do you need a wonderful Gift for Father’s Day, but are you not sure what to send or give … ?
Even if you know that they would LOVE a new ‘Eau de Parfum’ …
How can you be sure they will LOVE the one you choose?
Well remember, we did offer you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, …
If you place your order by 12 Noon on 12th of June with us, we will deliver it on time for You.
Then from there you will allow your Father or Yourself to Experience the Magic ….
Everything to Gain and Nothing to Loose …
We are looking forward to hearing from you soon, as it is a limited number on offer x
Today, the 22nd of April, is “Earth Day” around the world and in its honour, people are sharing their passion & support for our wonderful planet with inspirational photos.
This year’s theme is “protect our species” and it is the 49th celebration of this day.
Perfumery, Nature and our Planet are intrinsically linked, which is why this day is very close to our hearts here at Pairfum London.
We would therefore invite everybody to celebrate the beauty of our planet today through your noses!
On a few occasions today, we invite you to slow down for a second and to look at what is next to you:
Take in the beauty of what you see and ‘nosy’ around to take in the scents that are close to you.
This is Earth Day through the eyes (or nose) of a Perfumer.
In this post and as one way to illustrate the close link between perfumery and our dear planet, we have linked images of individual fragrance ingredients with their olfactive groups, i.e. a visual ‘bridge’ between nature and perfume.
Here you can read more about olfactive groups.
Happy “Earth Day” from all of us here at Pairfum London.
We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance.
If you are one of those people who have heard the terms Niche Perfume, Artisan Parfum, Indie Scent or Boutique Fragrance bandied about and wondered what they really mean, then you should read on.
You are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.
There are specific elements that define a niche fragrance and set it apart from the Mass Market Brands we are accustomed to from Couture Houses and Designer Labels.
Although, when you define a niche fragrance, these lines become sometimes blurred when large worldwide brands describe their offerings as ‘Niche’ or introduce ‘Private Collections’. The fact that a product is available at every Airport, in every retailer and on every High Street worldwide would by definition exclude it from being considered a Niche Creation.
We equally believe a Niche Fragrance House that is owned by a global corporation no longer qualifies as being Niche. The list is long of these small perfumery houses that were bought-out. Examples are Jo Malone, Creed, Frederic Malle, L’Artisan Parfumeur, … It is not easy to spot these ‘Niche Wannabees’.
So when looking for a genuine Niche or Artisan Fragrance, the list below will help you to separate the true Niche from the ‘Niche Wannabee’
Well the following are our Top 10 Things that Define a Niche Fragrance:
Keep these in mind when shopping for Niche Fragrances.
Pairfum London’s in-house Perfumer Huib Maat created our collection of Natural Eau de Parfum Intense and we also introduced the Perfume Experience Box to try and sample these exquisite creations.
Easily find what you are looking for with the Page Directory below
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