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Magnolias Are Some Of The Most Primitive Of Our Flowering Trees

INSTAGRAM MAGNIFICENT MAGNOLIA

Magnolias are some of the most primitive of our flowering trees, known for their graceful, fragrant flowers they hail from a diverse genus of trees and shrubs.

They have been around for millennia with fossils dating back to the Tertiary period (they were around before our Friends the Bees arrived). They are just as at home in our Gardens and Parks, as they are in their natural forest habitat, and most of them are perfectly happy to adapt to city living.

INSTAGRAM MAJESTIC MAGNOLIAS

In warmer parts of the country some magnolias have been in bloom since February others bloom in March and appear to usher in the spring, while others are Happy to wait until as late as June to flower. Regardless of when they grace us with their stunning Flowers and fragrance, the Magnolia has become one of the most loved plants Worldwide.

INSTAGRAM MAGICAL MAGNOLIA

Their colours range from pure white to deepest purple and they fill the spring air with an enchanting scent that makes you want to stop and stay a while.

In 1900, Louisiana declared the Magnolia as its state flower due to its abundance throughout the state, and also in 1900 school children in Mississippi held a state-wide election and voted the Magnolia to be their state flower.

So, … from the Rain Forests of Asia, Central Europe and from the East to the West coast of the USA, these exceptional plants are loved the world over.

Historically there has, however, been some confusion and debate as to what can actually be classed as a ‘Magnolia’.

INSTAGRAM MARVELLOUS MAGNOLIA

Description of Magnolia

Typically, Magnolias are characterised as large bowl or star shaped fragrant flowers that spread in shrubs or evergreen and deciduous trees.

They usually bloom in to either yellow, purple, green, pink or white flowers and their leaves usually appear afterwards in spring. In autumn, cone-shaped fruits are also produced.

Just like other Magnoliaceae, the perianth has at least 3 whorls each with 9-15 tepals.

The bisexual flowers have several adnate carpels and on the elongated receptacle, the stamens are arranged in a spiral pattern. Along carpel’s dorsal sutures the fruit dehisces, and the pollen is monocolpate. Magnolias also have a Polygonum type of embryo development.

PINK SINGLE MAGNOLIA FLOWER

History of Magnolias

Early History

The first recorded use of the word ‘Magnolia’ was by General Charles Plumier in 1703 to describe a flowering tree found in Martinique. After Plumer, William Sherard, an English botanist who studied under Magnol, was next to use the term ‘Magnolia’.

The first botanical literature since Plumier’s ‘Genera’ included ‘Hortus Elthamensis’ (written by Hohann Jacon Dillenius) and ‘Natural History of Carolina, Florida and the Bahama Islands’ (written by Mark Catesby), both of which Sherard were responsible for.

In these botanical literatures, the term ‘Magnolia’ was also used to describe some types of flowering trees that were found the North America where the climate was more temperate. In fact, a botanist called Lamarck later used the term ‘Annona dodecapetala’ to describe what Plumier first referred to as ‘Magnolia’ which is now recognised as ‘Magnolia dodecapetala’.

WHITE MAGNOLIA IN BLOOM ON A BRANCH

Carl Linnaeus, also used the genus name Mangnolia in ‘Systema Naturae’ (the first edition), written in 1735. Whilst there was no description references to Plumier’s work were made. Linnaeus again used Plumier’s ‘Magnolia’ where he describes a monotypic genus in 1753 in ‘Species Plantarum’ (first edtion) with ‘Magnolia virginia being the only species.

If there ever was a herbarium specimen from Plumier’s ‘Magnolia’, Linnaeus never saw it and is likely he assumed it was the same plant that Catesby described in ‘Natural History of Carolina (written in 1730. Linnaeus put it synonymous with ‘Magnolia virginia var’.

Foetida is a type of taxon called ‘Magnolia grandiflora’. Linnaeus described five varieties of ‘Magnolia virginia’ (acuminate, foetida, grisea, glauca and tripetala).

These 5 varieties were reduced to four after Linnaeus combined grisea with glauca in ‘Systema Naturae’ (10th edition, written in 1759) where he also raised the other four varieties to the status of species.

Botanists and plant explorers started to describe ‘Mangnolia’ species from China and Japan by the end of the 18th century whilst exploring Asia. The first species were described by western botanists as ‘Magnolia Lilifllora’ & ‘Magnolia Denudata’ and ‘Magnolia Coco’ & ‘Magnolia Figo’.

Not long after, Carl Peter Thunberg collected and described ‘Magnolia Obovata’ in Japan in 1974 and around the same time ‘Magnolia Kobus’ were collected for the first time.

WHITE MAGNOLIA FLOWER POLLEN

Recent History

Much later, as there was an increase in the number of species, it was decided that the genus was to be divided in to two subgenera, ‘Yulania’ and ‘Magnolia’.

‘Magnolia’ includes the horticulturally important ‘M. Grandiflora’ found in the USA and in particular the south-eastern states and the species type known as ‘M. Virginiana’.

‘Yulania’ includes many deciduous species from Asia including ‘M. Kobus’ and ‘M. Denudata’ which have their own horticultural importance and are also important as parents in hybrids.

The American deciduous Cucumber Tree (‘M. Acuminata’) is also classified as ‘Yulania’ and is the responsible for many new hybrids having yellow flowers meaning it has been given greater status.

For a long while, taxonomists have been puzzled by the relations throughout the ‘Magnoliaceae’ family.

Since the Magnoliaceae has survived several huge geographical events (including continental drift, the formation of mountains and even ice ages), they have a vast scattered distribution. This has also led to the long-term isolation of some species or even groups of species as well as other species maintaining close contact.

It has proved impossible to solely use morphological characters to create divisions in the ‘Magnoliaceae’ family and even within the genus ‘Magnolia’.

PINK MAGNOLIA PETALS

Phylogenetic Era

Research on phylogenetic relationships was able to be conducted on a large scale at the end of the 20th century once DNA sequencing had finally become available. To investigate the relationships between the many species in the Magnoliaceae family, several studies were conducted.

With the support of morphological data, all of the phylogenetic studies concluded that the genus ‘Michelia’ and the Magnolia, subgenus ‘Yulania’, were considerably more related to each other than either one of them was to ‘Magnolia’ or other subgenus of ‘Magnolia’.

Since relationships are usually reflected by nomenclature, it was an undesirable situation to have species names in ‘Michelia’ and ‘Magnolia’, subgenus ‘Yulania’. Taxonomy provided three possible solutions to this problem.

The first was to join ‘Yulania’ and ‘Michelia’ species in a common genus, separate from the ‘Magnolia’ genus where the term ‘Michelia’ would be given the priority.

The second would leave the subgenus ‘Magnolia’ names and the ‘Micheila’ names untouched by raising the subgenus ‘Yulaina’ to generic rank.

The third solution was to create a “big genus” by joining genus ‘Magnolia’ with ‘Michelia into genus ‘Magnolia, sI’. Since it includes ‘M. virginiana’, (the type species of the genus and the of the family), Mangnolia subgenus ‘Magnolia’ cannot be renamed.

Excluding their wood, only a few ‘Michelia’ species’ have any economic or horticultural importance so far.

On the other hand, many species within subgenus ‘Magnolia’ and subgenus ‘Yulania’ very horticulturally important, to the point that many people in the horticultural discipline would consider it to be undesirable to change their name.

Since most of the cultivated species in Europe have at least one of their parents being ‘Mangnolia (Yulania) denudata’, ‘Yulania’ is considered to be synonymous with ‘Magnolia’ on the continent.

The third option to join ‘Michelia’ with ‘Magnolia’ is supported by most taxonomists as they acknowledge the close the close relations between ‘Michelia’ and ‘Yulania’.

The same applies for the ‘Dugandiodendron’ and the (former) genra ‘Taluama’ which were also placed in genus ‘Manglietia’ and subgenus ‘Magnolia’. ‘Manglietia’ could actually be joined with subgenus ‘Magnolia’ but could also be considered for earning the status of an extra subgenus.

‘Elmerrillia’ is more than likely to be handled in the same was a ‘Michelia’ is now because it is closely related to ‘Michelia’ and ‘Yulania’.

The exact nomenclatural status remains uncertain for non-specific or small genera such as ‘Aromadendron’, ‘Alcimandra’, and ‘Parakmeria’. These non-specific or small genera are often merged into ‘Magnolia sI’ by taxonomists who did the same with ‘Mechelia’.

There is a perpetual debate between botanists as whether to recognise the different small genera or simply recognise just a big ‘magnolia’.

An example of this debate can be found between the Chinese and the western co-author of “Flora of China”.

The book presents two points of view:

  • The first being that there is a large genus ‘Magnolia’, that includes around 300 species which is favoured by the western author.
  • The second is that there are 16 different genera and each of those contain up to 50 species. The second argument is put forward by the Chinese.

Subdivisions of Magnolias

Following the classification conducted by the Magnolia Society, species of Magnolias are usually listed under 3 subgenera, 12 sections and 13 subsections.

However, this is not the last word in regards to genus ‘Magnolia’ and it’s sub-classification as a clear consensus has not yet been achieved.

PURPLE MAGNOLIA FLOWERS IN NATURE

Uses

Horticultural Uses

There has been a lot of general horticultural interest for the genus ‘Magnolia’. Many flower early in the spring such as the tree called ‘M. x soulangeana’ also known as the Saucer Magnolia and the shrub called ‘M. stellata’ also known as star magnolia. There are also others that flower as late as early summer such as ‘M. grandiflora’ which is often referred to as ‘Southern Magnolia’, and the ‘M. virginiana’ which is also known as ‘Sweetbay Magnolia’.

There have been efforts made to create plants that have a more impressive flower and that are able flower earlier on than the parent species by attempting to combine the best aspects of different species. Such efforts have been extremely successful thanks to the use of Hybridisation. A popular example of a successful hybrid would be that of ‘M. liliiflora’ and ‘M. denudata’ which created ‘M. x soulangeana’ (one of the most popular garden magnolias).

Pairfum Londn Magnolia

In the eastern United States, ‘M. grandiflora’, ‘M. macrophylia’, ‘M. acuminate’ (in the form of a Shade Tree), ‘M. tripetala’, and ‘M. virginiana’ are five native species that are cultivated frequently.

However, it is worth noting hat ‘M. tripetala’ and ‘M. macrophylia’ have large leaves which means they must be planted in a location not frequented by high winds.

PINK MAGNOLIA FLOWER BUDS

Culinary Uses of Magnolia

With many species of Magnolias, their flowers are edible and are used in cooking all around the world.

The petals of ‘M. Grandiflora’ can be used as a spicy condiment when they are pickled. This is common in some parts of England.

On the other side of the world in Asia, the buds are used rather than the petals to be pickled and then used to scent tea and flavour rice. The flower buds and young leaves of ‘Magnolia hypoleuca’ are eaten as a vegetable in Japan after they are boiled.

Japan have also found further uses by creating cooking dishes and even wrapping their food in the leaves of ‘M. Obovata’.

PINK MAGNOLIA FLOWER AGAINST THE SKY

Magnolias in Traditional Medicine

In traditional Chinese medicine, they have long been using the flower buds and even the bark of ‘M. officinalis’ which they refer to as ‘hou po’ (厚朴). In Japan, they also do something similar with ‘M. obovata’ which they call kōboku.

Timber

In forests in the north east of the United States, ‘M. acuminata’ (The Cucumber Tree) is harvested as timber since it grows to a very large size. The wood of the Cucumber Tree is sold as “yellow poplar” alongside the Tuliptree (‘Liriodendron tulipifera’).

On occasion, the ‘M. fraseri’ (The Fraser Magnolia) grows to be large enough to be harvested as well.

Other Uses of Magnolias

As well as humans, Magnolias are also consumed by Giant Leopard Moth and other Lepidoptera species as food plants.

Magnolias in Home Fragrance

If you are lucky enough this weekend to spot a blooming Magnolia, then stop to take a look, and inhale their intoxicating fragrance.

To experience Magnolia, you should really try our perfume “Magnolias in Bloom” in our Home Fragrance range. Have a look at its fragrance description and then visit our online boutique to find the product that would enjoy most.

Photo Gallery of Magnolias

Frida Kahlo self portrait Womens International Day

In Honour of 13 Women on International Women’s Day

Sally Ride International Womens Day

About International Women’s Day

March 8th is International Womens’s Day which was originally called ‘International Working Women’s Day’.

It was first celebrated on the 28th of February (1909) in New York in remembrance of the 1908 strike held by the International Ladies’ Garment Workers’ Union when 15,000 workers, marched through New York city’s lower east side to demand social and political rights.

The first International Women’s Day was held five years later in 1914, on the 8th of March which was chosen because it was a Sunday,  and the majority of women would have the day off work thus allowing them to participate in the events that were organised. It has been celebrated on that date ever since.

The day was declared a national holiday in the Soviet Union in 1917, and it was adopted by the UN in 1977.

Since 1996, the UN has assigned a theme to every IWD. This year’s theme is “Be bold for change”. According to the UN, it is “a day when women are recognize for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political. It is an occasion for looking back on past struggles and accomplishments, and more importantly, for looking ahead to the untapped potential and opportunities that await future generations of women.”

Lotfia Elnady Plane International Womens Day

13 Remarkable Women

Today’s ‘Google Doodle’ March 8th 2017 features Thirteen “female pioneers” – not all of whom are household names, most of them we may never have heard of and yet all of them achieved success in their chosen fields against what seems like insurmountable odds.

  1. Ida Wells an African-American journalist and activist born in Mississippi in 1862, she wrote prolifically on the fight for women’s suffrage as well as the struggle for civil rights.
  2. Lotifa El Nadi Egypt’s first female pilot born in 1907 in Cairo Her achievements made headlines around the world when she flew over the pyramids and competed in international flying races.
  3. Frida Kahlo a Mexican painter and activist born in Mexico City in 1907, her work was loved by Women for its honest depiction of the female experience.
  4. Lina Bo Bardi a Brazilian architect, born in Italy in 1914, promoted the social and cultural potential of architecture and design. Her furniture and jewellery designs are also celebrated.
  5. Olga Skorokhodova was a scientist born into a poor Ukranian family in 1911, she lost her sight and hearing at the age of five. Overcoming these difficulties in the most amazing way, she became a researcher in the field of communication and produced a number of scientific works concerning the development of education for deaf-blind children.
  6. Miriam Makeba a South African singer and civil rights activist was born in Johannesburg in 1932, was discovered as a singer of jazz and African melodies. She became hugely successful in the USA wining a Grammy for her work , she then became involved in the civil rights struggle in the US, as well as  against apartheid in her native South Africa, writing political songs. Following her death President Nelson Mandela said that “her music inspired a powerful sense of hope in all of us.”
  7. Sally Ride an American astronaut and physicist, born in Los Angeles in 1951 joined NASA in 1978, she became the first American woman and the third woman ever to go into space in 1983 at the age of 32. She later worked as an academic at the University of California, San Diego.
  8. Halet Cambel a Turkish archaeologist born in 1916, became the first Muslim women to compete in the Olympics in the 1936 Berlin games as a fencer. She bravely declined an invitation to meet Adolf Hitler on political grounds, and after the conclusion of the Second World War, she trained as an architect and later worked as an academic in Turkey and Germany.
  9. Ada Lovelace also known as ‘Countess of Lovelace’ was an English mathematician and writer born in 1815, she became the world’s first computer programmer.  The daughter of the poet Lord George Byron, she is chiefly known for her work on Charles Babbage’s proposed mechanical general-purpose computer known as the Analytical Engine, and was the first to recognise the machine had applications beyond pure calculation, creating the first algorithm intended to be carried out by such a machine.
  10. Rukmini Devi an Indian dancer and choreographer credited with reviving Indian classical dance, was born in 1904 and presented her form of dance on stage in the 1920s which was considered in very bad taste. She features in India Today’s list of  the “100 people who shaped India”. She also worked to re-establish traditional Indian arts and crafts and was passionate about animal rights.
  11. Cecilia Grierson an Argentine physician born in Buenes Aires in 1859, became the first woman in Argentina to receive a medical degree having previously worked as a teacher. At this time Women were barred from entering medical school and so she first volunteered as an unpaid lab assistant before being allowed to train as a doctor. She was recognised for her work during a cholera epidemic and went on to found the first nursing school in Argentina. The treatment she received during her training at medical school helped to shape her as an advocate for women’s rights in Argentina.
  12. Lee Tai-young Korea’s first female lawyer and judge born in 1914 in what is now known as North Korea,  founded the country’s first legal aid centre and fought throughout her career for women’s rights .  Her often quoted refrain was, “No society can or will prosper without the cooperation of women.”  She was married, worked as a teacher,  and had four children before she was able to begin her legal career after the Second World War. Becoming the first woman to enter the National University of Seoul . She fought for civil rights in the country, and in 1977 was arrested and given a three-year suspended sentence and a ten year disbarment.
  13. Suzanne Lenglen the French tennis champion born in 1899, popularised the sport winning 31 championships and dominating the women’s game for over a decade. She was one of the first international women sports stars,  and was the first female tennis celebrity. Aged 15 she became the youngest ever winner of a major championship and during her entire career lost only seven matches. She defended her decision to turn professional by stating that she had a right to make a decent living in the days when the grand slam tournaments paid a relative pittance to the winners.

Miriam Makeba International Womens Day Rights Jazz Singer

Men As Feminists

An article in the Lifestyle section of the Independent newspaper shows a clip made by a group of young men from an Australian school identifying as feminists. The video clip shows the answers these young Men were given when they asked the Women in their lives, Mothers, Aunts, Sisters, Teachers, Friends what Feminism meant to them. It takes just a few seconds to watch but leaves us begging the question? If we all just pause for a moment and asked ourselves “where would we be without Women”, I think there really is only one answer “nowhere” – put simply we would not exist. Read the article here.

Suzanne Lenglen Tennis Player 1920 International Womens Day

 Iconic Women in Perfumery

One of the reasons why the perfume industry is so passionate about International Women’s Day is that it is an industry with a very strong female influence:

  • iconic female industry leaders, such as Coco Chanel, Estee Lauder, Jo Malone and many others,
  • the increasing prominence of female perfumers, as can be seen in this article by Fragrantica,
  • more women buy perfume than men, and
  • companies led by women.

If you would enjoy sending a gift on International Women’s Day from a female-led enterprise, then head over to our online perfumery boutique. Did you already know that Pairfum London is a female-led enterprise?

Pairfum London Natural Niche Eau De Parfum Range 16 9

A Guide to Fragrance Layering

Fragrance Layering | A Complete Guide

Professional Woman Layering A Fragrance

What Is Fragrance Layering ?

Fragrance layering is quite self-explanatory. It is the wearing of more than one fragrance at a time to create something unique and a means to stand out from the crowd. The number of combinations of fragrances one can try are limitless and there are also a number of ways that one can layer their fragrances. For more information, you may want to give this article a read.

Why Should Someone Try Fragrance Layering ?

The art of fragrance layering can help people find their own unique fragrance, and is a perfect opportunity for perfume enthusiasts who like to experiment and push the boundaries. Another way to consider it, would be finding and establishing one’s own sense of style. Just as you might mix and match  different clothes and accessories to create new and interesting outfits.

As well as the opportunity for authentic self-expression, your skin is unable to absorb all of the fragrance oils as it otherwise would. Therefore, the fragrance will last a lot longer. A fragrance smells different to each of us, and layering will enhance the true aroma of the fragrance.

An Exploration Of Fragrance Layering

How Does One Apply A Layered Fragrance ?

Applying the different fragrances in the correct order is paramount in order to get a high-quality aroma. You should start with the heaviest fragrance and end with the lightest to be sure that the lighter aromas are not ‘weighed down’.

Regarding where you apply your perfume, this is more or less dependent on your own personal preference. You may want to start with the fundamental pulse points such as your neck and wrists. However fragrance layering is about exploration and experimentation. Why not apply your new fragrance to more original areas such as a floral fragrance in your hair or some scented water on your clothing?

Stand Out With Fragrance Layering

Possible Fragrance Layering Combinations

If you are reading this article then may we assume you are just starting to layer fragrances. To assist you we have put together a table to suggest some possible combinations that you can get started with.

Fragrance Family Recommended To Be Layered With These Fragrance Families
Chypre Aquatic, Floral, Fruity, Woody
Citrus Chypre, Fougere, Fruity, Woody
Floral Citrus, Fruity, Oriental, Woody
Fougere Citrus, Floral, Woody
Fruity Chypre, Floral, Gourmande
Gourmande Floral, Fruity, Oriental, Woody
Oriental Aquatic, Floral, Fruity, Woody
Ozonic / Aquatic Citrus, Floral, Woody
Woody Citrus, Floral, Gourmande, Oriental, Ozonic / Aquatic

Create Your Own Fragrance

Fragrance Layering With Pairfum London

The process of fragrance layering is a great example of trial and error and it is likely to take many attempts before you get it right. Therefore, having lots of different perfumes and fragrances at hand is essential. Although, while perfume can bring such joy, full-sized perfume bottles are a luxury item with the equivalent price.

Therefore might we recommend our Fragrance Experience Box. Not only will you have access to 12 different fragrances, but once you have found a fragrance you love, you can have the cost of the experience box deducted from your ‘full-sized’ purchase.

It is also perfect for sharing or as presenting as a gift to someone who is looking to reinvent themselves.

Savanna Rae Review Perfume Experience Box Fragrance Library 4 Sq

Mens Skin Care Routine Title Image

Men’s Skin Care Routine | A Simple Guide

Perfect Skin Care For Men

The Importance of a Men’s Skin Care Routine

A foundation of good grooming is a religiously adhered to men’s skin-care routine. It brings with it less redness and irritation, less breakouts, and – best of all – less visible signs of aging. It is irrefutable that a daily ritual that takes care of yourself also improves how you feel about yourself before you head off to work or simply a wonderful way to start the day.

But where do you start ?

For the uninitiated, the vast array of oils, serums and exfoliants can lead to ‘paralysis by analysis’ to leave you feeling overwhelmed. Ironically, everybody always speaks about how relaxing men’s skin care is supposed to be.

In this article, we will provide you with a guide, detailing six simple steps to an effective men’s skin care routine. Although, before you start with any routine, there are a couple of factors that you should take in to account.

Skin Care & Self Confidence

What is your skin type ?

According to the AAD, there are five types of skin, as detailed in the table below. This list is by no means exhaustive, but its a good, general guide, as you tend to have one of these five skin types.

Skin Type Symptoms Key Skin Care Tips
Normal Skin No sensitivity with very few (if any) breakouts or blemishes.

Fine pores and a smooth texture.

Stay hydrated and healthy.

Wear Sunscreen and wash or cleanse your face before you go to bed.

Oily Skin Large or open pores.

Greasy to the eye and prone to breakouts.

Stay hydrated and regularly moisturise.

Wash your face twice a day

(do not over-wash).

Dry Skin Itchy, flaky and rough skin.

Has an uneven texture and will likely feel tight.

Regularly moisturise your skin to maintain softness and hydration.

Wear sunscreen to prevent dehydration.

Drink water but avoid spending a lot of the time in the shower.

Retain the natural moisture of your skin with a humidifier.

Combination Skin (Combination of dry & oily skin) Oily T-zone and breakouts on the forehead chin and nose.

Oily & sensitive cheeks.

Have a different skin care routine for your T-zone and the rest of your face.

Wear sunscreen.

Apply gentle cleansers.

Exfoliating is important but as with any skin type, be gentle and do NOT exfoliate daily.

Purchase ‘Oil-Free’ Products to avoid blocking pores.

Sensitive Skin Skin feels itchy and tight (particularly while wearing tight clothes).

Will become red after hot water or after heating spicy food and becomes oily in the summer.

Skin becomes dry in winter or when exposed to the cold.

More prone to reaction from Skin care products.

Don’t be excessive – e.g. use mild sunscreens, moisturizers and cleansers.

Always conduct a patch test – even if a product is advertised to be allergy friendly etc.

Men's Skin Care

Do You Have Any Skin Concerns ?

‘Skin Concerns’ include anything that is happening on your face that you would like to address, e.g. irritation, hyperpigmentation or acne. You will likely have seen that there are products that are often labelled as being effective against specific skin problems. Although if it is a serious skin problem, you are better off having a consultation with your GP.

Skin Care For Men

Five Steps to a Comprehensive Men’s Skin Care Routine

Step 1: Cleanse

We are all washing our hands more due to Covid-19 and the same should apply to our faces.

For most face cleansers (sometimes referred to as face washes), a small amount should be applied on a wet face for 30 seconds, followed by a splash of warm water and a pat (not a rub) with a towel. The type of cleanser you should use (as previously mentioned) depends on your skin type.

Step 2: Tone

You will likely all too often often skip this crucial step. This skin care technique is best explained with the metaphor of painting a canvas. Before you start painting, first you have to clean the canvas (cleanse) ad then you have to apply a primer (tone).

We recommend that you cover a cotton pad with your toner and then rub it all over your face and neck. However, if you prefer, you can apply a small coin-sized amount of toner on to one of your palms. Finally, put your palms together and continue to press the toner in to your cheeks, neck and forehead.

Asian Men's Skin Care Routine

Step 3: Serum

What has serum got to do with a man’s skin-care routine ? An individual may be more likely to associate serum with spy films than a skin caret. But in the ‘real-world’, the term ‘serum’ refers to something that has a high concentration of performance ingredients with the consistency of a light-lotion or a gel.

You only need to apply a couple of drops on to your finger tips before rubbing your hands together and applying the serum to your forehead, the bridge of your nose towards your cheeks and finishing with your neck and jawline.

Step 4: Eye Cream

This part of a man’s skin care routine requires a lot more care and attention because apart from the lips, the layer skin under your eyes is the thinnest on your face. Therefore, we advise that you use your ring finger to apply it for it is the least likely to cause tugging or pulling in that area.

Ideally you should apply a pump (or a half pump) on to the end of our finger and then tap along the outsides of your eyes moving inwards. Be sure to keep tapping in the eye cream until the product is at least mostly absorbed.

Older Men's Skin Care Routine

Step 5: Moisturise

In reality the fifth step of any men’s skin care routines should be split in to two because you need to apply different types of moisturisers. One for when you wake up and the other for when you go to bed. Nevertheless the application is the same.

You want to put a penny-sized quantity on your fingertips and then rub your hands together. After that you simply rub the moisturiser in quick motions across the foreheads, cheeks and along the neck until it has been absorbed by the skin.

In the morning you will want to use a lighter product, ideally with a minimum of SPF 30 before going outside to protect yourself against sun damage.

Before you go to bed, you should finish your routine with a rich moisturiser that can soak in to your skin while leaving your pores able to breath.

Step 6: Perfume

This step is placing the ‘cherry on the cake’. For us here at Pairfum London, it’s what we enjoy the most.

While we would of course recommend our Eau de Parfum range, you might prefer to discover first the fragrance that truly reflects your style and personality using our Perfume Experience Box. It allows you to experience each fragrance in your own time, without distraction and for a few days before you decide.

We should point out that Eau de Parfum is not the same as Aftershave or Cologne. For more information, please have a look at our FAQ page.

Pairfum Collection Niche Perfume Experience Fragrance Library 49 Square

What About Shaving?

You may wonder why we haven’t mentioned shaving.

In this routine, the step of shaving in the morning or evening (before you go out) comes before our Skin Care routine starts, with the emphasis on ‘care’.

The ‘Perfect Shave’ is a subject in its own right and deserves its own article with our favourite tips & tricks.

What Next ?

As we briefly mentioned before, we are washing our hands more frequently, leading to dry, rough and sometimes even cracked skin on our hands.

It would be a pity to neglect them.

We invite you to browse two of our Skin Care products that might be the solution for you:

  • Pre-biotic & Organic Hand Lotions: Made using organic and natural ingredients to strengthen the micro-flora of your skin, they leave your skin soft, pampered and gently fragranced.
  • Organic Hand Wash & Oil: This product moisturises your skin with natural oils as you wash and it is naturally antibacterial / antiviral.

For men, we would recommend one of these fragrances: ‘Cedar Noir’, ‘SPA’ or ‘Pink Grapefruit’.

Pairfum Prebiotic Organic Hand Lotion Cedar Noir

This is it: the fundamentals of what the ideal men’s skincare routine should look like.

If you are looking for a more advance routine, you may find this article from Esquire an interesting read.

Savanna Rae Review Perfume Experience Box Fragrance Library 1 Sq

Review of the Perfume Experience Box by Savanna Rae

Savanna Rae Review Perfume Experience Box Fragrance Library 9 Sq

We are delighted to share with you a wonderful review of our Perfume Experience Box (Fragrance Library) by Savanna Rae.

We really like how she describes the use of the Experience Box as a unique gift because gifting perfume is notoriously difficult.

You will enjoy reading the full review here on here website.

On our website, you can find the Perfume Experience Box on this page.

She also created a video review on YouTube:

Pairfum London Coronavirus Prevention Hands Wash Bubbles Cleaning Rinse

Coronavirus Prevention: Top Tips to be more Effective!

Is Alcohol effective against certain virus, i.e. is it suitable for Coronavirus Prevention ?

While governments across the world and society in general are struggling to understand Covid-19 / Coronavirus, and how to limit its spread, sales of hand disinfectant gels have increased in the UK.

Some supermarkets have already sold out or are running very low in stock.

Pairfum London Coronavirus Prevention Woman Cough Tissue

 

Is hand-gel really effective against Covid-19 ( Coronavirus ) and if it is, what makes it so effective?

According to a study by the USDA, over 90% of us don’t wash our hands correctly leading to cross-contamination.

A person’s hands are one of the main causes of transferring viruses from surfaces to their respiratory system.

Insuring that you wash them correctly and often, is one way of preventing you from contracting or spreading a virus, i.e. Coronavirus Prevention.

Wash your hands thoroughly with soap and clean running water for at least 20 seconds. If that is not possible, then using an alcohol-based hand sanitiser is an excellent alternative.

However it is very important to understand that these hand sanatising products must contain at least 60% alcohol.

Both the N.H.S. and Public Health England agree that products containing more than 60% alcohol are most effective at killing microbes.

The fact is that alcohol doesn’t kill some viruses and Professor Sally Bloomfield from the London School of Hygiene and Tropical Medicine has said that viruses are much more resistant to disinfectants than bacteria.

Viruses, such as the norovirus or rhinovirus are not enveloped, which means they are not surrounded by a shell.

However, the good news about Covid-19 / coronavirus (and there is precious little good news about it so far) is that Professor Bloomfield has said that Covid-19 is an envelope virus, meaning it has a coating around it, which the alcohol can attack.

Pairfum London Coronavirus Prevention Microscope Research Antidote

With the stock of hand disinfectant gels running low or sold out, and with reports of unscrupulous people selling products on certain websites for many times their original price, it is tempting to think that you could make your own.

This however is not the wisest, safest or best solution, as it is difficult to insure that you have the correct formulation. If made incorrectly they could cause more harm than good.

Products made by reputable manufacturers also contain emollients that soften and protect the skin without the risk of injury to the hands.

On some wellness sites it has been suggested to use alternatives to make your own gels containing certain ingredients such as aleo vera or witch hazel, however as we have mentioned earlier – it is the alcohol and the percentage of alcohol in the products that attacks the virus.

If you are seeking an alternative to alcohol another strong antibacterial agent that is used in certain soaps, cosmetics and toothpaste is called Triclosan. However we would not recommend this as research has now shown that triclosan can damage the body’s endocrine system, and the U.S. Food and Drug Administration banned its use in hygiene products at the end of 2017, no such ban exists in the U.K. as yet however…..

As it is still unknown how Covid-19 is spread and according to the latest update from the N.H.S. the most lightly transference is from person to person through coughing or sneezing and is unlikely to pass through items, such as packaging or food.

Having said that it is better to avoid touching things that you do not need to touch, however in our everyday lives we need to open doors, sit on seats and handle other objects as part of our daily routines.

As this is unavoidable, then the safest thing to do is avoid touching your face, mouth, nose, eyes or any wounds you may have before thoroughly washing your hands in clean running water for more than 20 seconds using soap in both solid or liquid form and then drying them with a clean disposable towel – a 2012 study by the Mayo Clinic showed that from a hygienic point of view: “Paper towels are better than air dryers”.

If you find yourself in a situation where you are unable to wash your hands, then using a sanatising hand gel with over 60% alcohol content is an excellent alternative. Once you have an opportunity you should then wash your hands thoroughly with clean running water and soap.

One report has shown that adults get between four to six colds every year and children pick up six to eight. The author of the report pointed out that hand washing and good general hygiene could stop the spread of these viruses….

When over 90% of us do not wash our hands correctly, and by doing so we can prevent the spread of viruses. Then it really is a case of ‘Wash, Rinse & Repeat’

Is Coronavirus Prevention possible? what part can we play in the prevention or spread of Covid-19?

The Department of Health and the N.H.S. are advising that we should all wash our hands thoroughly and correctly, as one of the main preventative measures.

So then suggesting that we should all take note and wash our hands as thoroughly as medical professionals preparing for surgery – the following instructions on how to wash your hands correctly ‘IS NOT’ really a case of stating the obvious!

  1. Thoroughly wet your hands with clean running tap water, both hot and cold is fine.
  2. Apply soap and lather your hands well paying special attention to the area in between your fingers and the backs of your hands, and do not forget to clean under your nails.
  3. Spend at least 20 seconds actively scrubbing your hands after lathering them completely. (If you are unsure how long 20 seconds is then one suggestion by the America CDC is to sing ‘Happy Birthday’ to yourself in your head – or out loud if you feel like it)
  4. Then thoroughly rinse off all the soap from your hands under clean running water.
  5. Finally use a clean and if possible a disposable towel to dry your hands and if this is not available then simply air dry them (if you are wondering what we mean by air drying them – then remember what Cameo said “Wave your hands in the air like you don’t care”

As the London School of Hygiene & Tropical Medicine has said “It’s not for the NHS to manage COVID19 primarily, it’s for all of us to help manage it.”

As professor John Edmunds told  Channel4News that if we all follow @PHE_uk advice properly in the coming weeks & months the epidemic should slow down.

At this time of uncertainty, we recommend taking these few simple precautions to help Coronavirus Prevention. By doing so we can all help keep ourselves and others safe.

Infographic Pairfum London Coronavirus Prevention Home Wash Tissue Disinfect

Yoga Benefits Top 5 Reasons

Yoga Benefits: Top 5 Reasons That Will Convince You To Start Today!

Introduction:

Have you every thought about Yoga and not dared to try it because of some preconceived ideas or fear of ridicule, maybe you have just wondered how can Yoga help me or what are the “Yoga Benefits”?

In this article, we present the Top 5 x reasons for practicing Yoga, in the hope they will convince you to start Yoga.

Don’t worry, the benefits of yoga start straight away and not just when you have become a seasoned guru or mastered the most challenging poses.

Yoga Benefits Improve Posture Stone

1: Reduce Stress & Anxiety

By simply slowing our breathing down (deep breaths) it will sooth and quieten the mind, yoga and meditation allows us to be more peaceful and reduce our stress levels.

According to a US national survey, over 85% of people who practice yoga reported that it helped them to improve their general health.

Yoga is considered to be a complete mind-body exercise which is both beneficial for your mental and physical health.

Yoga Benefits Sleep Feet Adult Child Bed Health Improve

2: Improves Your Quality Of Sleep

It is commonly believed that there are are four streams of Yoga, Karma Yoga, Bhakti Yoga, Jnana Yoga and Raja Yoga and from these other streams and practices have emerged.

One of which is Nidra Yoga which can be used to help you relax and to greatly improve the quality of your sleep.

By helping you to unwind and de-stress it allows you to achieve a relaxed state between awakening and sleep, which enables you to let go of worries, negative thoughts and any emotional stress that may have been caused by a hard day at work or caring for your family.

You’ll be able to enjoy a much deeper, longer, more energising and invigorating sleep.

Your sleep can be further enhanced by including the addition of a fragrance, the use of Lavender being one of the best known fragrances for this.

However, other fragrances such as Chamomile, Bergamot, Jasmine, Rose and Sandalwood are also known to help foster relaxation and sleep.

One of the easiest ways to include or use a fragrance while preparing for sleep or doing Yoga is to use a natural spray like the PAIRFUM London Flacon Sleep Spray

Don’t worry, we have not forgotten to tell you how it works – you will just have to read a little further to get the full explanations in point 5!

Yoga Benefits Mat Woman Pose Stress Anxiety

3: Yoga Is For Everyone!

Yoga really is for everyone, despite your age, gender or physical condition.

There is no need to be a contortionist or a master of the martial arts.

You just need a quite & pleasant place to sit or lie down in and comfortable, practical clothing (at least in the beginning).

After a while you realise that you can do Yoga anywhere:

  • standing waiting in a queue,
  • sitting on the bus, train or on an aeroplane,
  • any other place, …

Well, … I am not suggesting that you decide to do actual Yoga poses while in a queue or using public transport. Instead, we recommend meditation for these moment. Meditation is at the heart of Yoga and really deserves an article all to itself.

There are postures for beginners that will help you to improve your flexibility, stability and will allow you to strengthen your muscles, plus they increase your concentration levels.

In fact, you might like to encourage your children to take up Yoga as early as possible, …

How about prenatal yoga ? There are postures designed for pregnant women.

Now, … you can’t start much earlier than that.

Yoga Benefits Rock Woman Meditate De Stress Clean Air

4: Enhanced Brain Activity

In many ways, our brains are like a muscle and practising yoga will have similar effects for your brain as going to the gym has for our body.

Just as with meditation, yoga can improve your concentration level – and it does not stop there..

According to a study led by Harris Eyre in 2013, yoga would significantly increase your spatial and visual memory.

In fact Dr. Eyre noticed in the study, that the participating seniors who were practising Kundalini yoga, had improved as fast as the other participants who were doing memory exercises.

The main difference was that the participants who were doing yoga also improve with regards to reduced depression and visuospatial memory during the same period.

Yoga Benefits Fragrance Memory Graphic

5: Trigger Yoga Benefits Through Your Olfactory Memory

Did you know that you can train your brain to immediately start to relax while practising Yoga, by including a fragrance in the background?

This is how it is done:

  • select a suitable background fragrance and we have included some suggestions below
  • use a candle or spray to disperse the scent before or/and during your yoga session

The additional benefit of using a background fragrance is that your brain associates it with yoga or relaxation and when it comes to the time to prepare for bed & sleep, you can automatically trigger the relaxing effects of Yoga by releasing the same fragrance in the bedroom.

Some practical applications would be:

  • select one of the Pairfum Flacon Sleep Sprays and spray a little fragrance onto your Yoga mat every time you practice
  • before going to bed, spray a small amount of your chosen fragrance onto your pillows, sheets or duvet.

You will notice after a short period of time that your brain associates your chosen scent with the benefits of Yoga & Relaxation and that you will enjoy a better night’s sleep.

As we have mentioned earlier in the article, the best notes to help foster relaxation and sleep are Lavender, Chamomile, Bergamot, Jasmine, Rose and Sandalwood.

Yoga Benefits Top 5 Reasons Stone Green Clean

Olfactive Tools For Yoga

Suitable Fragrances:

If the fragrance you have chosen as your yoga workmate is either Lavender or Vanilla, then you are in for some additional benefits, as studies have shown that these essential oils are able to lower your blood pressure, heart rate and skin temperature.

Setting the Mood:

Using a natural candle made with essential oils during yoga, not only sets the mood but enables you to release your chosen fragrance during the session.

Choosing any of the fragrances we have previously suggested will be a perfect companion for you on your yoga journey.

Make sure to use a natural, non-toxic, non-sooting, clean burning candle.

It is well worth remembering that the practice of Yoga and meditation, improves both mental and physical health, memory and relaxation.

So with all these benefits in mind, why not give it a go?

By including some simple tools, such as a candle or a natural reed diffuser, it will help you create your own little corner of paradise, where you leave negative thoughts or emotions and the ‘Cares of the World’ behind.

Yoga Benefits Top 5 Reasons Sleep Heal

In conclusion:

Combining Yoga & Natural Fragrances will increase the speed with which you obtain your Yoga Benefits!

So now, … what are you waiting for?

Your motto should be:

Ready, Steady, Yoga!

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