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Linen Lavender Sleep Spray Pairfum London

Are You Craving a Good Night’s Sleep? 14 x Tips!

Scientific Research shows that nearly 60% of us are struggling to sleep well and yet we all value a Good Night’s Sleep.

Sleep is as important for your body as a healthy diet or regular exercise and poor sleep has been linked to weight gain and heart disease amongst other long term health conditions.

The effects of ‘lack of sleep’ are immediate, both physically and mentally, and it can become hard to concentrate. Over time this can lead to further worries about the lack of sleep, with ever decreasing circles that can end in anxiety or even depression.

It is important to take steps to improve the quality of your sleep as soon as possible. Start and create a routine and have a `bedtime’, a regular time you go to bed.

Woman Sleeping Hiding Under The Covers Good Night's Sleep

Dr. Fariha Abbasi-Feinberg, a director at the AASM, recommends adopting healthy sleep routine and suggests the following 14 x tips to address short-term insomnia:

  1. Keep a consistent sleep schedule. Get up at the same time every day, even on weekends or during vacations.
  2. Set a bedtime that is early enough for you to get at least 7 hours of sleep.
  3. Don’t go to bed unless you are sleepy.
  4. If you don’t fall asleep after 20 minutes, get out of bed.
  5. Establish a relaxing bedtime routine.
  6. Use your bed only for sleep and sex.
  7. Make your bedroom quiet and relaxing. Keep the room at a comfortable, cool temperature.
  8. Limit exposure to bright light in the evenings.
  9. Turn off electronic devices at least 30 minutes before bedtime.
  10. Don’t eat a large meal before bedtime. If you are hungry at night, eat a light, healthy snack.
  11. Exercise regularly and maintain a healthy diet.
  12. Avoid consuming caffeine in the late afternoon or evening.
  13. Avoid consuming alcohol before bedtime.
  14. Reduce your fluid intake before bedtime.

Our recommendation is to invest in a good sleep spray and spray your pillow and sheets before you go to bed. The blend of Lavender, Chamomile and Neroli is scientifically proven to aid with falling asleep.

Following as many of these 14 x Tips as you can, gives you the best chance of getting a Good Night’s Sleep, even at times when it is difficult.

Pairfum Lifestyle Bed Perfume Spray Linen Fabric Pillow Good Night's Sleep
Pairfum London Linen Lavender Sleep Spray Good Night Relax
Pairfum London BeautyWorld Dubai 2022 UK Beauty Trade Delegation Jo Malone Huib Maat

Two Perfumers on a Mission for UK Trade at the BeautyWorld Dubai

Huib Maat, the in-house perfume at Pairfum London, was invited to take part in British Trade Mission to visit the BeautyWorld in Dubai (31-3.11.2022).

Jo Malone and Huib met up as part of the trade mission.

Below is a photo gallery of more images from this trade visit.

Eau De Parfum Person Reflection Grapefruit Pepper Black Cedar Fresh 1 1

10 Tips From A Perfumer On How To Make Your Perfume Last Longer

Ideas from our perfumer, that are simple and yet effective on ‘how to make your perfume last longer’.

It can be very disappointing, to say the least, when you have spent your Money, Time and Energy choosing your perfect or preferred perfume for the day, only to then discover that the scent has disappeared or is very faint shortly afterwards,

Thankfully it doesn’t have to be that way.

Here are 10 x Top Tips from a Perfumer how to make perfume last longer and what you can do to enhance your scent to help it linger all day.

Eau De Parfum Person Reflection Spiced Coffee Oaked Vanilla Woman 1 1

Enjoy Your Fragrance For Longer:

  1. Store your favourite perfume in a cool, dark place, away from direct sunlight. Light and heat will cause your fragrance to deteriorate, in terms of quality, longevity and colour.
  2. Apply an unscented moisturiser or lotion to the areas on your skin where you plan to spray your fragrance. The lotion will ‘bind’ the fragrance to your skin and make it longer lasting.
  3. Apply your perfume onto your pulse points plus your wrists, behind your knees and on your ankles.
  4. Don’t press your wrists together as the friction will stimulate the evaporation of the light top notes. Top notes are usually light and fresh.
  5. Fan or open your hair and spray fragrance lightly into it. Your hair will cover the perfume to reduce its evporation and yet every time you move during the course of your day, your perfume will come to the fore.
  6. Choose a fragrance that works with and for you, if possible opt for an ‘Eau de Parfum’ rather than the lighter ‘Eau de Toilette’ or ‘Eau de Cologne’. It may cost more initially but it is better value for money in the long run, as ‘Eau de Parfum‘ contains a higher concentration of oils that will last longer on the skin.
  7. Spraying or Spritzing on to a favourite scarf or subtly on your clothes is also an excellent way way to retain and surround yourself with your chosen perfume. However be very careful not to spray too much and from a very close range, as the oil in the perfume can stain fabrics. Maybe a better way would be to spray the air and walk through it.
  8. Apply your Perfume following a shower when you have finished moisturising your skin (preferably with an unscented lotion or oil), and just before dressing, as it will adhere to your skin and clothes, and release slowly with your movement and body temperature during the day.
  9. Layer your perfume during the day. The Pairfum London Collection is designed to be layered or worn as standalone Fragrances. One way is to choose your ‘Morning’ fragrance and then choose a complimenting Perfume to refresh with during the day. This also allows you to create your own unique signature scent and the only limiting factor is your imagination.
  10. The most important ‘Tip’ is to choose a Perfume that you love and that loves you back. In other words, find a Fragrances that complements you and you know you have got it right, when you get compliments.

Now you too can make your fragrance last longer.

Eau De Parfum Person Reflection Ginger Elemi Vetiver Man Bike 1 1

Pairfum Eau De Parfum Person Reflection Black Cherry Oolong Tea Man 1 1

Pairfum London Happy Valentines Day Famous Kisses

Famous Kisses on Valentine’s Day

On this Valentines Day, give your partner a special kiss and model it on some of the world’s famous kisses.

Here are some of our favourites.

On Screen Kisses That Didn’t happen

What more is there to say about Scarlett and Rhett’s almost-kiss in “Gone with the Wind”. “You need kissing badly” Clark Gable tells Vivien Leigh.

From Here To Eternity Burt Lancaster Deborah Kerr

The kiss that was cut from the film because it was too risqué. Deborah Kerr tells Burt Lancaster in this scene: “I never knew it could be like this. Nobody ever kissed me the way you do.”

Historic Kisses

The Kiss Between A Soldier And A Nurse Celebrating The End Of World War Ii

This photo of the End of Word War II being celebrated emphatically by a soldier and a nurse travelled the world.

Barack And Michelle Obama Kiss Election Night

The Obama’s kissing during his inauguration.

Soviet Leader Leonid Brezhnev And East German President Erich Honecker Share A Socialist Fraternal Kiss

The Socialist “Fraternal Kiss” between the leader of the Soviet Union, Leonid Brezhnev, and the leader of East Germany, Erich Honeker.

First Royal Kisses

Princess Diana Prince Charles Kiss

In 1981, the newlywed Charles and Diana, started the tradition of the balcony kiss. Sadly it turned sour in the end.

Prince William And Kate Middletons First Public Kiss As A Married Couple

Will and Kate’s kiss captivated the word: Fairy tales do exit, even if the flower girl might not be impressed.

Artistic Kisses

Gustav Klimt The Kiss Painting

Gustav Klimt famously depicted this loving kiss around 1908 of embracing couple surrounded by regal gold robes, … most sensual.

Auguste Rodin The Kiss

In 1182 Auguste Rodin depicts this embrace between an Italian noblewoman and her husband’s younger brother. Sadly, both were killed by the husband.

The Steamy Kiss

These photos may not be famous but we all know the ‘steamy kiss’.

Eau De Parfum Person Reflection Spiced Rum Lime Guaiac Wood Couple Kiss 1 1

Pairfum London Happy Valentines Day Famous Kisses Steamy

A Perfect Womens Perfume Gift Set

The Perfect Women’s Perfume Gift Set

The Perfect Women's Perfume Gift Set

A Women’s perfume gift set is proof that great things truly do come in small packages. Many high-quality sample perfume bottles can last months or even years.

Furthermore, the humble fragrance gift comes in packages as large as shoeboxes while only being only slightly more expensive than a full-sized bottle – making them a fantastic bargain.

A women’s perfume gift set allows that special lady to test out different fragrances. Unfortunately, in the beauty industry perfume often comes at the bottom of the list. A gift set can give a woman the freedom to try something new and broaden their horizons.

Even if the recipient of the gift set already has a signature fragrance, it is likely they will want to have another addition to their collection.

There is an astoundingly wide range of signature notes that can be found in perfume. Having several at their disposal will leave your loved one prepared for almost every occasion.

Perfume Gift Set Essentials

The Essential Fragrance Categories For Any Women’s Perfume Gift Set

Woody Perfume

Earthy and mossy notes are synonymous with a woody fragrance. The typical perfume notes one ought to expect are sandalwood, cedarwood and vetiver.

Oriental Perfume

Oriental fragrances are likely to be the heaviest perfume to feature in a women’s perfume gift set. Oriental perfumes tend to be spicy, musky and sometimes sugary. Their most popular notes are vanilla and cinnamon.

Perfume Gift Sets Help Find New Signature Fragrance

Aromatic Perfume

Aromatic fragrances are known to remind people of freshly mown grass or vibrant herb garden. Sage, rosemary, lavender and basil are all staple notes of aromatic perfumes.

Citrus Perfume

Citrus fragrances are a must-have in any women’s perfume gift set and are the perfect choice for those who prefer to avoid traditional fragrances. the zesty aroma of orange and lemon notes are attractive due to being fresh but also subtle.

Woman Getting Ready By Mirror

Fruity Perfume

Fruity fragrances make the perfect gift due to the extensive ingredients at their disposal. Fruity perfumes can come from any fruit you can think of, be it peach, black current or even apple.

Floral Perfume

Last but by no means least comes the most common and feminine fragrance of all. Not only are there countless flowers to choose from (e.g. rose, daisy, magnolia etc.), there are just as many floral perfume brands to chose from.

In fact, the choice of brands can be so extensive that we recommend starting by choosing your favourite flower rather than a particular brand.

A Guide To Perfume Gift Sets

Women’s Perfume Gift Set Top Tips

1. When testing their perfume gifts, we recommend the recipient pays close attention to the base notes rather than the top notes for they will create longer-lasting aromas.

2. There are two key terms that will appear a lot when looking for a women’s perfume gift set. Eau de Parfum and Eau de Toilette. These terms can be quite confusing and therefore we recommend you read this short article by Hello! Magazine.

Does the Perfect Fragrance Gift Set Exist?

Maybe, maybe not. Regardless, there are countless gift sets on offer and you should certainly shop around. Although, we do invite you to consider our Fragrance Library | Perfume Experience Box. Not only does it include a vast array of perfumes, once the man in your life has found ‘their’ fragrance, but you can also get the cost of the experience box refunded when you buy the full-sized bottle.

Pairfum Collection Niche Perfume Experience Fragrance Library 49 Portrait

What Is Sensehacking

Sensehacking & How It Can Change Your Life

Psychedelic Depiction Of Sensehacking

What Is Sensehacking ?

Sensehacking is a phenomenon that is explored by Professor Charles Spence in his new book by the same name.

In a sentence, Sensehacking allows us to improve our emotional wellbeing (as well as our cognitive and social wellbeing) by stimulating our senses in different and specific ways. The professor is conducting research as to how we might develop our understanding of this phenomenon to create multisensory environments, interfaces, products and even food.

Why Is Sensehacking So Important ?

Just as an unbalanced diet can lead to poor health, an imbalance in our sensory stimulation can also cause us to experience a number of problems such as stress, anxiety and depression. Such problems can cause someone to struggle to get enough sleep, which actually increases your chance of dying from one of the leading causes of mortality.

In today’s world, this imbalance comes from too much visual and auditory stimulation through excessive screen time, ear phones etc, while on the other hand there is a lack of tactile and fragrant stimulation. All of which are our considered to be our more emotional senses. This isn’t a judgement on your personal choices, this is simply the world that we live in.

Sensehacking With A Bouquet Of Flowers

Life in Lockdown

Unfortunately, due to the pandemic, this sensory imbalance has only been exacerbated. For example, we have all heard very sad stories of care home residents being denied the most basic of pleasures of being embraced by their loved ones.

Even before Covid-19, over 90% of the lives of those living in urban environments were spent indoors, often leading to ‘light hunger’ and even Seasonal Affective Disorder. But, throughout lockdown our environmental stimulation has become even more monotonous. The lack of variety and the abundance of the mundane exposure to screens via Zoom and Netflix are not without consequence.

Fortunately, Sensehacking does bring a solution.

Sensehacking With Nature

Sensehacking In Practise

The Power Of Touch

Skin makes up just under 20% of your total body mass – making it the largest sensory organ in (or on) the human body. Wherever hair is grown (e.g. excluding palms and soles), there are receptors called ‘C-Tactile Afferents’ that elicit a pleasure response. This response is best encouraged through slow and gentle stroking (e.g. a massage).

Infact, just like a massage, if the touch is warm (in regards to temperature, although emotionally helps as well), and if there is a pleasant fragrance in the air, the wellbeing benefits are further enhanced.

However, unlike massages, research into Sensehacking concludes that multisensory stimulation of our skin is a biological necessity, not a luxury.

Woman Holding Flower Sensehacking

The Smells & Experiences Of Nature

One of the key principals of Sensehacking is the benefit that being in and amongst nature can have on our wellbeing. It is paramount that the exposure to nature has an all encompassing impact on your sensory stimulation. For example, Sensehacking explores how ‘Anthropocene Noise’ (such as the noise of traffic) can dramatically reduce the benefits of being in nature.

Ideally, as well as looking and listening to nature, you should look for a tactile experience such as feeling the ground beneath your toes or perhaps gardening and growing your own herbs. In fact, growing your own herbs will expose you to the fifth and most important sensory stimulation that nature provides – smell.

Fortunately, the efficacy of nature’s stimulation through our sense of smell is not impacted by whether or not we are actually amongst nature. While it is best to experience the smells of different grasses and wild flowers, Sensehacking shows that air fresheners or scented candles reflecting the aroma of nature can be just as effective. For example, a lavender fragrance as part of aromatherapy can be framed in terms of ‘smelling nature’ – e.g. the olfactory effect.

Furthermore, the positive impact of natural fragrances within the home becomes more pronounced in times of stress and uncertainty – which as we discussed previously, are often caused by an imbalanced sensory diet in the first place.

Sensehacking Through Gardening

Taking The First Steps

We would suggest that you might find our large bell reed diffuser to be effective in bringing the outdoors indoors.

Our natural product is perfect for your home and provides your living space with a continuous fragrance. This will allow you to take full advantage of the perks that Sensehacking has to offer.

We understand that you may prefer some fragrances over, so we invite you to have a look at our full range here to find a diffuser that suits your tastes.

If you are unsure as to which fragrance suits your style, many of our customers have found the perfume experience box to be very useful.

Pairfum Large Reed Diffuser Bell Pure Magnolias In Bloom

Fragrance Magnificent Magnolias Windsor Park

Magnolias Are Some Of The Most Primitive Of Our Flowering Trees

INSTAGRAM MAGNIFICENT MAGNOLIA

Magnolias are some of the most primitive of our flowering trees, known for their graceful, fragrant flowers they hail from a diverse genus of trees and shrubs.

They have been around for millennia with fossils dating back to the Tertiary period (they were around before our Friends the Bees arrived). They are just as at home in our Gardens and Parks, as they are in their natural forest habitat, and most of them are perfectly happy to adapt to city living.

INSTAGRAM MAJESTIC MAGNOLIAS

In warmer parts of the country some magnolias have been in bloom since February others bloom in March and appear to usher in the spring, while others are Happy to wait until as late as June to flower. Regardless of when they grace us with their stunning Flowers and fragrance, the Magnolia has become one of the most loved plants Worldwide.

INSTAGRAM MAGICAL MAGNOLIA

Their colours range from pure white to deepest purple and they fill the spring air with an enchanting scent that makes you want to stop and stay a while.

In 1900, Louisiana declared the Magnolia as its state flower due to its abundance throughout the state, and also in 1900 school children in Mississippi held a state-wide election and voted the Magnolia to be their state flower.

So, … from the Rain Forests of Asia, Central Europe and from the East to the West coast of the USA, these exceptional plants are loved the world over.

Historically there has, however, been some confusion and debate as to what can actually be classed as a ‘Magnolia’.

INSTAGRAM MARVELLOUS MAGNOLIA

Description of Magnolia

Typically, Magnolias are characterised as large bowl or star shaped fragrant flowers that spread in shrubs or evergreen and deciduous trees.

They usually bloom in to either yellow, purple, green, pink or white flowers and their leaves usually appear afterwards in spring. In autumn, cone-shaped fruits are also produced.

Just like other Magnoliaceae, the perianth has at least 3 whorls each with 9-15 tepals.

The bisexual flowers have several adnate carpels and on the elongated receptacle, the stamens are arranged in a spiral pattern. Along carpel’s dorsal sutures the fruit dehisces, and the pollen is monocolpate. Magnolias also have a Polygonum type of embryo development.

PINK SINGLE MAGNOLIA FLOWER

History of Magnolias

Early History

The first recorded use of the word ‘Magnolia’ was by General Charles Plumier in 1703 to describe a flowering tree found in Martinique. After Plumer, William Sherard, an English botanist who studied under Magnol, was next to use the term ‘Magnolia’.

The first botanical literature since Plumier’s ‘Genera’ included ‘Hortus Elthamensis’ (written by Hohann Jacon Dillenius) and ‘Natural History of Carolina, Florida and the Bahama Islands’ (written by Mark Catesby), both of which Sherard were responsible for.

In these botanical literatures, the term ‘Magnolia’ was also used to describe some types of flowering trees that were found the North America where the climate was more temperate. In fact, a botanist called Lamarck later used the term ‘Annona dodecapetala’ to describe what Plumier first referred to as ‘Magnolia’ which is now recognised as ‘Magnolia dodecapetala’.

WHITE MAGNOLIA IN BLOOM ON A BRANCH

Carl Linnaeus, also used the genus name Mangnolia in ‘Systema Naturae’ (the first edition), written in 1735. Whilst there was no description references to Plumier’s work were made. Linnaeus again used Plumier’s ‘Magnolia’ where he describes a monotypic genus in 1753 in ‘Species Plantarum’ (first edtion) with ‘Magnolia virginia being the only species.

If there ever was a herbarium specimen from Plumier’s ‘Magnolia’, Linnaeus never saw it and is likely he assumed it was the same plant that Catesby described in ‘Natural History of Carolina (written in 1730. Linnaeus put it synonymous with ‘Magnolia virginia var’.

Foetida is a type of taxon called ‘Magnolia grandiflora’. Linnaeus described five varieties of ‘Magnolia virginia’ (acuminate, foetida, grisea, glauca and tripetala).

These 5 varieties were reduced to four after Linnaeus combined grisea with glauca in ‘Systema Naturae’ (10th edition, written in 1759) where he also raised the other four varieties to the status of species.

Botanists and plant explorers started to describe ‘Mangnolia’ species from China and Japan by the end of the 18th century whilst exploring Asia. The first species were described by western botanists as ‘Magnolia Lilifllora’ & ‘Magnolia Denudata’ and ‘Magnolia Coco’ & ‘Magnolia Figo’.

Not long after, Carl Peter Thunberg collected and described ‘Magnolia Obovata’ in Japan in 1974 and around the same time ‘Magnolia Kobus’ were collected for the first time.

WHITE MAGNOLIA FLOWER POLLEN

Recent History

Much later, as there was an increase in the number of species, it was decided that the genus was to be divided in to two subgenera, ‘Yulania’ and ‘Magnolia’.

‘Magnolia’ includes the horticulturally important ‘M. Grandiflora’ found in the USA and in particular the south-eastern states and the species type known as ‘M. Virginiana’.

‘Yulania’ includes many deciduous species from Asia including ‘M. Kobus’ and ‘M. Denudata’ which have their own horticultural importance and are also important as parents in hybrids.

The American deciduous Cucumber Tree (‘M. Acuminata’) is also classified as ‘Yulania’ and is the responsible for many new hybrids having yellow flowers meaning it has been given greater status.

For a long while, taxonomists have been puzzled by the relations throughout the ‘Magnoliaceae’ family.

Since the Magnoliaceae has survived several huge geographical events (including continental drift, the formation of mountains and even ice ages), they have a vast scattered distribution. This has also led to the long-term isolation of some species or even groups of species as well as other species maintaining close contact.

It has proved impossible to solely use morphological characters to create divisions in the ‘Magnoliaceae’ family and even within the genus ‘Magnolia’.

PINK MAGNOLIA PETALS

Phylogenetic Era

Research on phylogenetic relationships was able to be conducted on a large scale at the end of the 20th century once DNA sequencing had finally become available. To investigate the relationships between the many species in the Magnoliaceae family, several studies were conducted.

With the support of morphological data, all of the phylogenetic studies concluded that the genus ‘Michelia’ and the Magnolia, subgenus ‘Yulania’, were considerably more related to each other than either one of them was to ‘Magnolia’ or other subgenus of ‘Magnolia’.

Since relationships are usually reflected by nomenclature, it was an undesirable situation to have species names in ‘Michelia’ and ‘Magnolia’, subgenus ‘Yulania’. Taxonomy provided three possible solutions to this problem.

The first was to join ‘Yulania’ and ‘Michelia’ species in a common genus, separate from the ‘Magnolia’ genus where the term ‘Michelia’ would be given the priority.

The second would leave the subgenus ‘Magnolia’ names and the ‘Micheila’ names untouched by raising the subgenus ‘Yulaina’ to generic rank.

The third solution was to create a “big genus” by joining genus ‘Magnolia’ with ‘Michelia into genus ‘Magnolia, sI’. Since it includes ‘M. virginiana’, (the type species of the genus and the of the family), Mangnolia subgenus ‘Magnolia’ cannot be renamed.

Excluding their wood, only a few ‘Michelia’ species’ have any economic or horticultural importance so far.

On the other hand, many species within subgenus ‘Magnolia’ and subgenus ‘Yulania’ very horticulturally important, to the point that many people in the horticultural discipline would consider it to be undesirable to change their name.

Since most of the cultivated species in Europe have at least one of their parents being ‘Mangnolia (Yulania) denudata’, ‘Yulania’ is considered to be synonymous with ‘Magnolia’ on the continent.

The third option to join ‘Michelia’ with ‘Magnolia’ is supported by most taxonomists as they acknowledge the close the close relations between ‘Michelia’ and ‘Yulania’.

The same applies for the ‘Dugandiodendron’ and the (former) genra ‘Taluama’ which were also placed in genus ‘Manglietia’ and subgenus ‘Magnolia’. ‘Manglietia’ could actually be joined with subgenus ‘Magnolia’ but could also be considered for earning the status of an extra subgenus.

‘Elmerrillia’ is more than likely to be handled in the same was a ‘Michelia’ is now because it is closely related to ‘Michelia’ and ‘Yulania’.

The exact nomenclatural status remains uncertain for non-specific or small genera such as ‘Aromadendron’, ‘Alcimandra’, and ‘Parakmeria’. These non-specific or small genera are often merged into ‘Magnolia sI’ by taxonomists who did the same with ‘Mechelia’.

There is a perpetual debate between botanists as whether to recognise the different small genera or simply recognise just a big ‘magnolia’.

An example of this debate can be found between the Chinese and the western co-author of “Flora of China”.

The book presents two points of view:

  • The first being that there is a large genus ‘Magnolia’, that includes around 300 species which is favoured by the western author.
  • The second is that there are 16 different genera and each of those contain up to 50 species. The second argument is put forward by the Chinese.

Subdivisions of Magnolias

Following the classification conducted by the Magnolia Society, species of Magnolias are usually listed under 3 subgenera, 12 sections and 13 subsections.

However, this is not the last word in regards to genus ‘Magnolia’ and it’s sub-classification as a clear consensus has not yet been achieved.

PURPLE MAGNOLIA FLOWERS IN NATURE

Uses

Horticultural Uses

There has been a lot of general horticultural interest for the genus ‘Magnolia’. Many flower early in the spring such as the tree called ‘M. x soulangeana’ also known as the Saucer Magnolia and the shrub called ‘M. stellata’ also known as star magnolia. There are also others that flower as late as early summer such as ‘M. grandiflora’ which is often referred to as ‘Southern Magnolia’, and the ‘M. virginiana’ which is also known as ‘Sweetbay Magnolia’.

There have been efforts made to create plants that have a more impressive flower and that are able flower earlier on than the parent species by attempting to combine the best aspects of different species. Such efforts have been extremely successful thanks to the use of Hybridisation. A popular example of a successful hybrid would be that of ‘M. liliiflora’ and ‘M. denudata’ which created ‘M. x soulangeana’ (one of the most popular garden magnolias).

Pairfum Londn Magnolia

In the eastern United States, ‘M. grandiflora’, ‘M. macrophylia’, ‘M. acuminate’ (in the form of a Shade Tree), ‘M. tripetala’, and ‘M. virginiana’ are five native species that are cultivated frequently.

However, it is worth noting hat ‘M. tripetala’ and ‘M. macrophylia’ have large leaves which means they must be planted in a location not frequented by high winds.

PINK MAGNOLIA FLOWER BUDS

Culinary Uses of Magnolia

With many species of Magnolias, their flowers are edible and are used in cooking all around the world.

The petals of ‘M. Grandiflora’ can be used as a spicy condiment when they are pickled. This is common in some parts of England.

On the other side of the world in Asia, the buds are used rather than the petals to be pickled and then used to scent tea and flavour rice. The flower buds and young leaves of ‘Magnolia hypoleuca’ are eaten as a vegetable in Japan after they are boiled.

Japan have also found further uses by creating cooking dishes and even wrapping their food in the leaves of ‘M. Obovata’.

PINK MAGNOLIA FLOWER AGAINST THE SKY

Magnolias in Traditional Medicine

In traditional Chinese medicine, they have long been using the flower buds and even the bark of ‘M. officinalis’ which they refer to as ‘hou po’ (厚朴). In Japan, they also do something similar with ‘M. obovata’ which they call kōboku.

Timber

In forests in the north east of the United States, ‘M. acuminata’ (The Cucumber Tree) is harvested as timber since it grows to a very large size. The wood of the Cucumber Tree is sold as “yellow poplar” alongside the Tuliptree (‘Liriodendron tulipifera’).

On occasion, the ‘M. fraseri’ (The Fraser Magnolia) grows to be large enough to be harvested as well.

Other Uses of Magnolias

As well as humans, Magnolias are also consumed by Giant Leopard Moth and other Lepidoptera species as food plants.

Magnolias in Home Fragrance

If you are lucky enough this weekend to spot a blooming Magnolia, then stop to take a look, and inhale their intoxicating fragrance.

To experience Magnolia, you should really try our perfume “Magnolias in Bloom” in our Home Fragrance range. Have a look at its fragrance description and then visit our online boutique to find the product that would enjoy most.

Photo Gallery of Magnolias

Frida Kahlo self portrait Womens International Day

In Honour of 13 Women on International Women’s Day

Sally Ride International Womens Day

About International Women’s Day

March 8th is International Womens’s Day which was originally called ‘International Working Women’s Day’.

It was first celebrated on the 28th of February (1909) in New York in remembrance of the 1908 strike held by the International Ladies’ Garment Workers’ Union when 15,000 workers, marched through New York city’s lower east side to demand social and political rights.

The first International Women’s Day was held five years later in 1914, on the 8th of March which was chosen because it was a Sunday,  and the majority of women would have the day off work thus allowing them to participate in the events that were organised. It has been celebrated on that date ever since.

The day was declared a national holiday in the Soviet Union in 1917, and it was adopted by the UN in 1977.

Since 1996, the UN has assigned a theme to every IWD. This year’s theme is “Be bold for change”. According to the UN, it is “a day when women are recognize for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, economic or political. It is an occasion for looking back on past struggles and accomplishments, and more importantly, for looking ahead to the untapped potential and opportunities that await future generations of women.”

Lotfia Elnady Plane International Womens Day

13 Remarkable Women

Today’s ‘Google Doodle’ March 8th 2017 features Thirteen “female pioneers” – not all of whom are household names, most of them we may never have heard of and yet all of them achieved success in their chosen fields against what seems like insurmountable odds.

  1. Ida Wells an African-American journalist and activist born in Mississippi in 1862, she wrote prolifically on the fight for women’s suffrage as well as the struggle for civil rights.
  2. Lotifa El Nadi Egypt’s first female pilot born in 1907 in Cairo Her achievements made headlines around the world when she flew over the pyramids and competed in international flying races.
  3. Frida Kahlo a Mexican painter and activist born in Mexico City in 1907, her work was loved by Women for its honest depiction of the female experience.
  4. Lina Bo Bardi a Brazilian architect, born in Italy in 1914, promoted the social and cultural potential of architecture and design. Her furniture and jewellery designs are also celebrated.
  5. Olga Skorokhodova was a scientist born into a poor Ukranian family in 1911, she lost her sight and hearing at the age of five. Overcoming these difficulties in the most amazing way, she became a researcher in the field of communication and produced a number of scientific works concerning the development of education for deaf-blind children.
  6. Miriam Makeba a South African singer and civil rights activist was born in Johannesburg in 1932, was discovered as a singer of jazz and African melodies. She became hugely successful in the USA wining a Grammy for her work , she then became involved in the civil rights struggle in the US, as well as  against apartheid in her native South Africa, writing political songs. Following her death President Nelson Mandela said that “her music inspired a powerful sense of hope in all of us.”
  7. Sally Ride an American astronaut and physicist, born in Los Angeles in 1951 joined NASA in 1978, she became the first American woman and the third woman ever to go into space in 1983 at the age of 32. She later worked as an academic at the University of California, San Diego.
  8. Halet Cambel a Turkish archaeologist born in 1916, became the first Muslim women to compete in the Olympics in the 1936 Berlin games as a fencer. She bravely declined an invitation to meet Adolf Hitler on political grounds, and after the conclusion of the Second World War, she trained as an architect and later worked as an academic in Turkey and Germany.
  9. Ada Lovelace also known as ‘Countess of Lovelace’ was an English mathematician and writer born in 1815, she became the world’s first computer programmer.  The daughter of the poet Lord George Byron, she is chiefly known for her work on Charles Babbage’s proposed mechanical general-purpose computer known as the Analytical Engine, and was the first to recognise the machine had applications beyond pure calculation, creating the first algorithm intended to be carried out by such a machine.
  10. Rukmini Devi an Indian dancer and choreographer credited with reviving Indian classical dance, was born in 1904 and presented her form of dance on stage in the 1920s which was considered in very bad taste. She features in India Today’s list of  the “100 people who shaped India”. She also worked to re-establish traditional Indian arts and crafts and was passionate about animal rights.
  11. Cecilia Grierson an Argentine physician born in Buenes Aires in 1859, became the first woman in Argentina to receive a medical degree having previously worked as a teacher. At this time Women were barred from entering medical school and so she first volunteered as an unpaid lab assistant before being allowed to train as a doctor. She was recognised for her work during a cholera epidemic and went on to found the first nursing school in Argentina. The treatment she received during her training at medical school helped to shape her as an advocate for women’s rights in Argentina.
  12. Lee Tai-young Korea’s first female lawyer and judge born in 1914 in what is now known as North Korea,  founded the country’s first legal aid centre and fought throughout her career for women’s rights .  Her often quoted refrain was, “No society can or will prosper without the cooperation of women.”  She was married, worked as a teacher,  and had four children before she was able to begin her legal career after the Second World War. Becoming the first woman to enter the National University of Seoul . She fought for civil rights in the country, and in 1977 was arrested and given a three-year suspended sentence and a ten year disbarment.
  13. Suzanne Lenglen the French tennis champion born in 1899, popularised the sport winning 31 championships and dominating the women’s game for over a decade. She was one of the first international women sports stars,  and was the first female tennis celebrity. Aged 15 she became the youngest ever winner of a major championship and during her entire career lost only seven matches. She defended her decision to turn professional by stating that she had a right to make a decent living in the days when the grand slam tournaments paid a relative pittance to the winners.

Miriam Makeba International Womens Day Rights Jazz Singer

Men As Feminists

An article in the Lifestyle section of the Independent newspaper shows a clip made by a group of young men from an Australian school identifying as feminists. The video clip shows the answers these young Men were given when they asked the Women in their lives, Mothers, Aunts, Sisters, Teachers, Friends what Feminism meant to them. It takes just a few seconds to watch but leaves us begging the question? If we all just pause for a moment and asked ourselves “where would we be without Women”, I think there really is only one answer “nowhere” – put simply we would not exist. Read the article here.

Suzanne Lenglen Tennis Player 1920 International Womens Day

 Iconic Women in Perfumery

One of the reasons why the perfume industry is so passionate about International Women’s Day is that it is an industry with a very strong female influence:

  • iconic female industry leaders, such as Coco Chanel, Estee Lauder, Jo Malone and many others,
  • the increasing prominence of female perfumers, as can be seen in this article by Fragrantica,
  • more women buy perfume than men, and
  • companies led by women.

If you would enjoy sending a gift on International Women’s Day from a female-led enterprise, then head over to our online perfumery boutique. Did you already know that Pairfum London is a female-led enterprise?

Pairfum London Natural Niche Eau De Parfum Range 16 9

A Guide to Fragrance Layering

Fragrance Layering | A Complete Guide

Professional Woman Layering A Fragrance

What Is Fragrance Layering ?

Fragrance layering is quite self-explanatory. It is the wearing of more than one fragrance at a time to create something unique and a means to stand out from the crowd. The number of combinations of fragrances one can try are limitless and there are also a number of ways that one can layer their fragrances. For more information, you may want to give this article a read.

Why Should Someone Try Fragrance Layering ?

The art of fragrance layering can help people find their own unique fragrance, and is a perfect opportunity for perfume enthusiasts who like to experiment and push the boundaries. Another way to consider it, would be finding and establishing one’s own sense of style. Just as you might mix and match  different clothes and accessories to create new and interesting outfits.

As well as the opportunity for authentic self-expression, your skin is unable to absorb all of the fragrance oils as it otherwise would. Therefore, the fragrance will last a lot longer. A fragrance smells different to each of us, and layering will enhance the true aroma of the fragrance.

An Exploration Of Fragrance Layering

How Does One Apply A Layered Fragrance ?

Applying the different fragrances in the correct order is paramount in order to get a high-quality aroma. You should start with the heaviest fragrance and end with the lightest to be sure that the lighter aromas are not ‘weighed down’.

Regarding where you apply your perfume, this is more or less dependent on your own personal preference. You may want to start with the fundamental pulse points such as your neck and wrists. However fragrance layering is about exploration and experimentation. Why not apply your new fragrance to more original areas such as a floral fragrance in your hair or some scented water on your clothing?

Stand Out With Fragrance Layering

Possible Fragrance Layering Combinations

If you are reading this article then may we assume you are just starting to layer fragrances. To assist you we have put together a table to suggest some possible combinations that you can get started with.

Fragrance Family Recommended To Be Layered With These Fragrance Families
Chypre Aquatic, Floral, Fruity, Woody
Citrus Chypre, Fougere, Fruity, Woody
Floral Citrus, Fruity, Oriental, Woody
Fougere Citrus, Floral, Woody
Fruity Chypre, Floral, Gourmande
Gourmande Floral, Fruity, Oriental, Woody
Oriental Aquatic, Floral, Fruity, Woody
Ozonic / Aquatic Citrus, Floral, Woody
Woody Citrus, Floral, Gourmande, Oriental, Ozonic / Aquatic

Create Your Own Fragrance

Fragrance Layering With Pairfum London

The process of fragrance layering is a great example of trial and error and it is likely to take many attempts before you get it right. Therefore, having lots of different perfumes and fragrances at hand is essential. Although, while perfume can bring such joy, full-sized perfume bottles are a luxury item with the equivalent price.

Therefore might we recommend our Fragrance Experience Box. Not only will you have access to 12 different fragrances, but once you have found a fragrance you love, you can have the cost of the experience box deducted from your ‘full-sized’ purchase.

It is also perfect for sharing or as presenting as a gift to someone who is looking to reinvent themselves.

Savanna Rae Review Perfume Experience Box Fragrance Library 4 Sq

Mens Skin Care Routine Title Image

Men’s Skin Care Routine | A Simple Guide

Perfect Skin Care For Men

The Importance of a Men’s Skin Care Routine

A foundation of good grooming is a religiously adhered to men’s skin-care routine. It brings with it less redness and irritation, less breakouts, and – best of all – less visible signs of aging. It is irrefutable that a daily ritual that takes care of yourself also improves how you feel about yourself before you head off to work or simply a wonderful way to start the day.

But where do you start ?

For the uninitiated, the vast array of oils, serums and exfoliants can lead to ‘paralysis by analysis’ to leave you feeling overwhelmed. Ironically, everybody always speaks about how relaxing men’s skin care is supposed to be.

In this article, we will provide you with a guide, detailing six simple steps to an effective men’s skin care routine. Although, before you start with any routine, there are a couple of factors that you should take in to account.

Skin Care & Self Confidence

What is your skin type ?

According to the AAD, there are five types of skin, as detailed in the table below. This list is by no means exhaustive, but its a good, general guide, as you tend to have one of these five skin types.

Skin Type Symptoms Key Skin Care Tips
Normal Skin No sensitivity with very few (if any) breakouts or blemishes.

Fine pores and a smooth texture.

Stay hydrated and healthy.

Wear Sunscreen and wash or cleanse your face before you go to bed.

Oily Skin Large or open pores.

Greasy to the eye and prone to breakouts.

Stay hydrated and regularly moisturise.

Wash your face twice a day

(do not over-wash).

Dry Skin Itchy, flaky and rough skin.

Has an uneven texture and will likely feel tight.

Regularly moisturise your skin to maintain softness and hydration.

Wear sunscreen to prevent dehydration.

Drink water but avoid spending a lot of the time in the shower.

Retain the natural moisture of your skin with a humidifier.

Combination Skin (Combination of dry & oily skin) Oily T-zone and breakouts on the forehead chin and nose.

Oily & sensitive cheeks.

Have a different skin care routine for your T-zone and the rest of your face.

Wear sunscreen.

Apply gentle cleansers.

Exfoliating is important but as with any skin type, be gentle and do NOT exfoliate daily.

Purchase ‘Oil-Free’ Products to avoid blocking pores.

Sensitive Skin Skin feels itchy and tight (particularly while wearing tight clothes).

Will become red after hot water or after heating spicy food and becomes oily in the summer.

Skin becomes dry in winter or when exposed to the cold.

More prone to reaction from Skin care products.

Don’t be excessive – e.g. use mild sunscreens, moisturizers and cleansers.

Always conduct a patch test – even if a product is advertised to be allergy friendly etc.

Men's Skin Care

Do You Have Any Skin Concerns ?

‘Skin Concerns’ include anything that is happening on your face that you would like to address, e.g. irritation, hyperpigmentation or acne. You will likely have seen that there are products that are often labelled as being effective against specific skin problems. Although if it is a serious skin problem, you are better off having a consultation with your GP.

Skin Care For Men

Five Steps to a Comprehensive Men’s Skin Care Routine

Step 1: Cleanse

We are all washing our hands more due to Covid-19 and the same should apply to our faces.

For most face cleansers (sometimes referred to as face washes), a small amount should be applied on a wet face for 30 seconds, followed by a splash of warm water and a pat (not a rub) with a towel. The type of cleanser you should use (as previously mentioned) depends on your skin type.

Step 2: Tone

You will likely all too often often skip this crucial step. This skin care technique is best explained with the metaphor of painting a canvas. Before you start painting, first you have to clean the canvas (cleanse) ad then you have to apply a primer (tone).

We recommend that you cover a cotton pad with your toner and then rub it all over your face and neck. However, if you prefer, you can apply a small coin-sized amount of toner on to one of your palms. Finally, put your palms together and continue to press the toner in to your cheeks, neck and forehead.

Asian Men's Skin Care Routine

Step 3: Serum

What has serum got to do with a man’s skin-care routine ? An individual may be more likely to associate serum with spy films than a skin caret. But in the ‘real-world’, the term ‘serum’ refers to something that has a high concentration of performance ingredients with the consistency of a light-lotion or a gel.

You only need to apply a couple of drops on to your finger tips before rubbing your hands together and applying the serum to your forehead, the bridge of your nose towards your cheeks and finishing with your neck and jawline.

Step 4: Eye Cream

This part of a man’s skin care routine requires a lot more care and attention because apart from the lips, the layer skin under your eyes is the thinnest on your face. Therefore, we advise that you use your ring finger to apply it for it is the least likely to cause tugging or pulling in that area.

Ideally you should apply a pump (or a half pump) on to the end of our finger and then tap along the outsides of your eyes moving inwards. Be sure to keep tapping in the eye cream until the product is at least mostly absorbed.

Older Men's Skin Care Routine

Step 5: Moisturise

In reality the fifth step of any men’s skin care routines should be split in to two because you need to apply different types of moisturisers. One for when you wake up and the other for when you go to bed. Nevertheless the application is the same.

You want to put a penny-sized quantity on your fingertips and then rub your hands together. After that you simply rub the moisturiser in quick motions across the foreheads, cheeks and along the neck until it has been absorbed by the skin.

In the morning you will want to use a lighter product, ideally with a minimum of SPF 30 before going outside to protect yourself against sun damage.

Before you go to bed, you should finish your routine with a rich moisturiser that can soak in to your skin while leaving your pores able to breath.

Step 6: Perfume

This step is placing the ‘cherry on the cake’. For us here at Pairfum London, it’s what we enjoy the most.

While we would of course recommend our Eau de Parfum range, you might prefer to discover first the fragrance that truly reflects your style and personality using our Perfume Experience Box. It allows you to experience each fragrance in your own time, without distraction and for a few days before you decide.

We should point out that Eau de Parfum is not the same as Aftershave or Cologne. For more information, please have a look at our FAQ page.

Pairfum Collection Niche Perfume Experience Fragrance Library 49 Square

What About Shaving?

You may wonder why we haven’t mentioned shaving.

In this routine, the step of shaving in the morning or evening (before you go out) comes before our Skin Care routine starts, with the emphasis on ‘care’.

The ‘Perfect Shave’ is a subject in its own right and deserves its own article with our favourite tips & tricks.

What Next ?

As we briefly mentioned before, we are washing our hands more frequently, leading to dry, rough and sometimes even cracked skin on our hands.

It would be a pity to neglect them.

We invite you to browse two of our Skin Care products that might be the solution for you:

  • Pre-biotic & Organic Hand Lotions: Made using organic and natural ingredients to strengthen the micro-flora of your skin, they leave your skin soft, pampered and gently fragranced.
  • Organic Hand Wash & Oil: This product moisturises your skin with natural oils as you wash and it is naturally antibacterial / antiviral.

For men, we would recommend one of these fragrances: ‘Cedar Noir’, ‘SPA’ or ‘Pink Grapefruit’.

Pairfum Prebiotic Organic Hand Lotion Cedar Noir

This is it: the fundamentals of what the ideal men’s skincare routine should look like.

If you are looking for a more advance routine, you may find this article from Esquire an interesting read.

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