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Outdoor Photgrapher Year Perfume Sea Salt Water Minerals Pier Mane

2018 Photo of the Year in Fragrance

The winning photographs of this year’s competition “Outdoor Photo of the Year 2018” have been revealed!

You can review the winning images on this website:
https://www.opoty.co.uk/

When admiring the winning or commended photographs, we noticed how some of them created ‘fragrant images’ for us here at Pairfum and we wanted to share some of these ‘olfactive photos’ with you.

Protea Banks, KwaZulu

The image above was taken in Protea Banks, KwaZulu – Natal, South Africa by Pier Many (photographer) and he said this about his image:
“Protea Banks is an underwater reef on the east coast of South Africa that is under consideration for protected area status. Amazing creatures such as this cephea (or crown) jellyfish live there. It was the biggest jellyfish I’ve ever seen, over one metre in diameter. Its purple head and yellow fuselage were simply amazing. With no background objects present to provide perspective, and wishing to exalt this crown jellyfish with its stunning colours, majestic size and dancing elegance, I opted to purposefully crop the jellyfish to fill the frame.”

For us this image created the vivid fragrance of the sea, with its aquatic & salty nuances, its marine minearals, the notes of sea weed and algae. We regularly incorporate these elements in our notes and we particularly liked about this image that marine notes are frequently only displayed a ‘blue’ images whereas this image is displays the most vivid colours.

Namib Desert, Namibia

Here are the comments of Tom Putt (the photographer) about his marvellous photo:
“Flying low over the endless sand dunes of the Namib Desert, I noticed the cloud cover provided this interesting play of light on the landscape. When the sun heats up the dunes, it draws the black minerals to the surface. When I came to process the image, the stunning colours revealed themselves.”

We believe this image perfectly captures the essence of ‘oriental notes’, their warmth & richness, the depth of their accord and sensuous nature.

Outdoor Photgrapher Year Oriental Scent Tom Putt

Storvatnet, Flakstadøya, Lofoten, Norway

This is what Daniel Laan, the photographer says about his image:
“Stjerntinden is a sheer-walled 930m peak rising from the often frozen and snow-covered Storvatnet lake. Along its shoreline the ice is punctured by unyielding rocks, which create tiny ice caves. I decided to put my camera inside this particular one because its curvy roof and virgin snow complemented the inhospitable background so well. However, therein lay the main challenge. I put the camera in from the front, facing out, but had no idea of the composition. I carefully turned the focus ring each shot with a view to making a final focus stacked image. I then lifted the camera for the final frame to reveal more of the mountain and fill the entirety of the cave mouth.”

It conjures up the salty but beautiful fresh, clean ozonic note of ice and outdoor ions.

Does Ice have a fragrance? We believe so and wrote about it in this article:
https://www.pairfum.com/does-ice-have-a-smell/

El Capitan, Yosemite National Park, California, USA

The comments of Alex Palmer (photographer)
“Two climbers approach El Cap Tower on the The Nose route on El Capitan. I was taking a day off from the route that my partner and I were attempting on the West Face of El Capitan. We headed down to the meadow opposite the peak to watch the climbers on the wall and get some images. The hardest thing I’ve found about photographing this rock face is to get any idea of how vast it really is. I spotted two climbers* approaching the El Cap Tower feature and just started to snap photos. When I zoomed in to preview the images, I was really pleased with the scale and atmosphere they showed.”

Do stones have a scent? Have you ever taken the time to smell one?

Try it and you will be surprised by the variety of fragrances that you pick up. The sheer cliff face certainly triggered a memory of an earthy, sun-bleached rock face for us.

Outdoor Photo Year Scent Stone Pairfum

Grand Union Canal, Olton, Solihull, England

Chris Fletcher said this about his photo:”This shot was taken handheld using the diffused sunrise light to soften the subject and surrounding woodland. This helped to bring out the colour of the autumn leaves and of the boat. I regularly explore the canal network in the West Midlands and in autumn the atmosphere and colour of the waterways offer fantastic scenes to capture. The composition was made easy by the diagonal positioning of the canal and towpath, which gave me a natural rule of thirds image.”

Here in Europe and London in particular, this image conjures up the memories of moist woody notes from walks in the forest in Autumn. Add to this watery, green notes of the canal and you can see how this images creates a beautifully complex note.

Outdoor Photgrapher Year Fragrance Autumn Wood Canal Chris Fletcher

Wyming Brook, Peak District, England

Jay Birmingham about his shot:
“I had gone to Wyming Brook in the Peak District to try to capture some landscape shots. Struggling to find any unique angles, I cast my eyes over the smaller features around me and spotted, in the middle of the water, a small mossy island with a solitary bonnet mushroom growing on it. Even better, there was a small waterfall just behind. I crouched as low down in the water as I could to position the mushroom in front of the waterfall, and then used a neutral density filter to capture the path of the water swirling through this beautiful micro landscape.”

“Oakmoss” is also known as ‘Mousse de Chene’ or ‘Treemoss’. For many people this terms does not trigger an olfactive memory and yet it is a very prominent ingredient in perfumery, such as “Mitsouko” by Guerlain, its role within the ‘Chypre Accord’ or its presence within the ‘Fougère’ Olfactive Group,

For us the image below captures the note of Oakmoss wonderfully: earthy rich, inky bitter, evocative of a sensually damp but woody oak forest, with hints of musky and amber.

Outdoor Photgrapher Year Small World Oakmoss Fragrance Jay Birmingham

Do you find that photos have the power to create ‘olfactive images’ for you? Which images are the most potent for you?

Bad smell nose 2

Anosmia

Anosmia – what does it mean and why should we care?

Well for those that have not heard of it before and would like to know!

Anosmia is a complete loss of the ability to smell…..

Women Anosmia Day Nose Perfume
Women Anosmia Day Nose Perfume

When taken in context in regards to your other senses, the loss of your sense of smell should be nothing more than an inconvenience at most ? If you did loose it would you even miss it?

We would also love to know, would you ever ‘Voluntarily Give Up’ one of your senses?

Woman Nose Rose Fragrance

In a survey carried out of 7,000 young people from around the world, approximately half of those between the age of 16 and 30 said that they would rather ‘Lose their Sense of Smell’ than give up access to technology like laptops or cell phones.

Anosmia Day Woman Nose Fragrance Scent
Anosmia Day Woman Nose Fragrance Scent

Well there is a saying that “Fair exchange is no robbery”, so it begs the question how much did these people know about the importance of their sense of smell to their health and well-being?

The second question would have to be, that if they did know and still choose to lose a sense rather than access to an electronic device! then how much sense do they have to lose in the first place? – ‘common’ or otherwise? and why is it called ‘Common Sense’ when it is such a rare commodity?

Incredible Facts About Your Sense of smell, people can detect one trillion distinct scents.

Research by Leslie Vosshall from The Rockefeller University estimated that the average person can detect at least one trillion different smells, and that the one trillion is probably an underestimation of the true number of smells we can detect, but for now I am sure it is enough for us to be getting on with… In fact, new research suggests that our noses can outperform our eyes and ears, which can discriminate between several million colours and approximately half a million tones.

Perfumer Nose Smelling Strip Evaluate Scent

The 27th of February is ‘Anosmia Awareness Day’ – it is a day to spread awareness about Anosmia and about how it effects the lives of those who suffer from it. As there are few outward signs of the disorder, the practical difficulties associated with it and how the nature of olfactory dysfunction and its consequences for an individual’s safety and quality of life are not widely appreciated or understood.

How To Evaluate Sample Test Try Perfume 12

PAIRFUM London fully agrees with Dr. Vosshall who says that – “It’s time to give our sense of smell the recognition it deserves,”. We would go even further and say that current ongoing and future research will show just how important and underrated our sense of smell is to our health and lives.

Lewis Miller Nyc Trash Can Flower Fragrance Bin Freshener

Fresh Flowers – The New Bin Freshener

Rarely is a public bin (or trash can) being admired nowadays but seeing beautiful floral bouquets decorating these trash cans, one cannot help but hope to see more this type of bin freshener.

Lewis Miller Nyc Scented Bin Freshener Deco

The designer Lewis Miller filled empty trash cans on the streets of New York with beautiful floral bouquets using the voluminous bins as vases to support the colorful blooms and lush greenery.

These decorative arrangements are made up of a variety of blooms:

  • pale pink roses,
  • branches of flowering azaleas,
  • bright sunflowers,
  • gorgeous exotic blooms, and
  • striking greenery.
Lewis Miller Nyc Floral Bin Freshener Art Perfume

“We are storytellers through the art of floral design, transforming an arrangement into a love song and an event into an indelible experience.” This is how the team of Lewis Miller describe the project in their own words.

The team noticed, how pedestrians no longer walk around the bins but are actually drawn to the floral installations to smell the beautiful flowers in their unique ‘vases’.

Lewis Miller Nyc Floral Bin Freshener Perfume

This is what we call an ideal bin freshener and we encourage more cities to adopt creative ways of turning smelling trash cans into pieces of art that draw crowds.

We invite all city authorities to call us here at Pairfum London, if they would like to realise a project in this field.

Lewis Miller Nyc Floral Bin Freshener Perfume

Pairfum London Springfair 2019 Eau de Parfum

Pairfum London at the Springfair 2019

The Springfair 2019 is the leading ‘business-2-business’ trade fair for retailers, both in the UK and Internationally.

We would like to invite all of our retail customers to visit our stand during the upcoming Springfair in Birmingham (UK).

We will be introducing our New Products & Fragrances for the Year 2019.

PAIRFUM World's First Perfumer Eau de Parfum: KNOW YOUR PERFUME PERSONALITY

The show runs from the 3-7 FEBRUARY 2019.

Here is a link to the website: www.springfair.com

Our stand details:

Pairfum London (by InovAir Ltd)
Stand No: 6T20

We are in the same location as last year, right on the border between Halls 20 and 6, (beside one of the big pillars).

Springfair 2019 VIP Invite Pairfum London Fragrance
Springfair 2019 VIP Invite Pairfum London Fragrance

VIP Invite

As every year, we are delighted to offer a VIP ticket to our customers. Here are some of the Perks of the VIP Ticket:

  • Free & exclusive access to the Season’s Club Lounge to sit down in peace & quiet and take a quick break during your busy day.
  • Free charging stations for your laptop, iPad and mobile. Keep in touch with your office.
  • Enjoy delicious cups of free Coffee and Tea to recharge.
  • Free cloakroom. It may not sound like much but you will be delighted not having to carry your coat all day.
  • Free car parking at the NEC or 25% Off Virgin Train tickets

To take advantage of this offer, please register to visit the show using the following code:

www.springfair.com/MTEVIP0439

Springfair 2019 VIP Ticket Pairfum London
Springfair 2019 VIP Ticket Pairfum London
Springfair 2019 Floorplan Pairfum London 6T20
Springfair 2019 Floorplan Pairfum London 6T20
Square Flower Art Purple Natural Form

Square Leaf & Flower Art

Square Leaf Art Green Water Lily Natural Form

Have you ever seen ‘Flower Art’ with square flowers or leaves?

No, neither have we, which is why we enjoyed Baku Maeda’s novel artistic approach to flowers and leaves.

He created square flowers and leaves to challenge nature’s organic forms.

Square Flower Art Pink Organic Form

Baku Maeda calls them his ‘bit flowers’ and ‘bit leaves’ series. In this series he trimmed the petals of various flowers, leaves and foliage into square shapes, creating a juxtaposition against their typically organic, natural shape.

By contrast, the Japanese Artist’s typical medium is relatively humble: He transforms greenery and flowers into graphic visuals.

With his two ‘series’ of square nature, we believe he created a new form of ‘Flower Art’!

Square Flower Art Yellow Organic Form

Art in Floristry usually focusses on unique combinations and presentations of flowers and greenery in novel bouquets or arrangements. Florists might curve a plant but we have not yet seen them cutting a flower (or plant) into a desired shape.

Baky Maeda might have started something new their.

Square Flower Art Pale Pink Organic Form

Flower Art Idea

The next time you are buying a beautiful floral bouquet for your partner, a friend, a colleague or somebody very dear to you, stop and ask the florist whether she/he can cut the bouquet into your preferred shape.

We would love to hear the reaction of the florist. Do let us know what she/he thought of this form of ‘Flower Art’.

In the meantime, if you are looking for something artistic and square, why not look at our ‘Cube’ shaped Reed Diffusers?

Square Leaf Art Green Water Lily Organic Form

Flower Art Photo Gallery

Pairfum London Niche Perfumery Flower Head

Flower Beard. A New Niche Perfumery Product?

Pairfum London Niche Perfumery Flower Beard Head Rousseau

Do you enjoy Niche Perfumery products and would you enjoy wearing your fragrance as a flower beard or a blooming peruke?

We all like new fragrances and wearing perfume is part of our persona.

In the search for new perfumes, many of us have become familiar with ‘niche perfumery’, ‘artisan fragrance’, ‘indie perfume’ and ’boutique fragrances’.

It is an expanding part of the perfumery market known to be very creative and personal with its fragrances and ingredients but also the product forms themselves, i.e. not just a spray.

With this in mind, we enjoyed these flower beards and head pieces composed of flowers.

Pairfum London Niche Perfumery Flower Beard Head Leopold

Flower Beards by Geoffroy Mottart

Geoffroy Mottart decorated famous busts in belgium with the floral beards you can see in the photos below.

He wanted to reinvigorate often overlooked, historic busts found in parks and public spaces across Belgium with his floral touch.

Statues depicting historic figures such as Leopold II, Hermes and the Goddess of Bocq are adorned with blooming hairstyles and botanical beards.

“This idea came to me because I realized that most people pass by these statues without paying attention to them,” the artist says.

Vibrantly coloured flowers are arranged to mimic the silhouette and shape of the bust or sculpture, thereby adding a touch of humour.

In the process, the historic busts acquire a new life and persona.

“By putting a floral note in places or on objects, spectators pay attention to my work and rediscover what surrounds it.”

Pairfum London Niche Perfumery Flower Beard Head Delville

What is Niche Perfumery?

We believe the terms Niche, Indie, Boutique and Artisan Perfumes describe, broadly speaking, something similar, as all of them typically have these features in common:

  1. in-house perfumer
  2. no mass marketing
  3. limited quantity & availability
  4. unusual fragrance notes

Head over to our online boutique for some wonderful niche perfumery products for your home and yourself.

What do you think, should we include a flower beard or a blooming peruke within our Niche Perfumery Collection?

Pairfum London Niche Perfumery Flower Beard Head Bocq

What are the Other Fragrance Types?

Knowing Niche Perfumery, the question obviously arises of what the other fragrance classes are.

Here is how these are normally classified:

  1. Prestige Fragrances – perfumes from Designer & Couture Houses such as Chanel, Dior, Estee Lauder, etc.
  2. Celebrity Fragrances – fragrances launched or endorsed by celebrities. These can range from Rihanna over Beckham to Tom Ford.
  3. Mass & Masstige Perfumes – the fragrances you would find in Drugstores and Supermarkets with a variety of ‘own-name’ branding.

Photo Gallery: Flower Beard & Blooming Peruke

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 19

Bees Use Petals To Make Beautiful Flower Nests

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 13

Did you know that these beautiful flower nests are made by a special type of bee for their larvae?

We all associate bees with building bee hives, being a colonial organisation and having a Queen Bee.

However, an unusual bee species called ‘osmia avosetta’ creates beautiful flower nests made from flower petals to protect their larvae.

The mating females, without the help of worker bees, create these wonderfully colourful homes for their young.

During the course of 1 – 2 days, the mother bee sources petals from various flowers to create the nest and then places a single bee egg inside this new ‘Flower Home’.

The bee bites off the petal from the flower, flies back to its new nest and applies a thin coat of mud between each new layer of petals.

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 14

The larve is then placed inside and the nest is sealed.

A few days later the egg hatches into a larvae and spins itself a cocoon inside the beautiful nest, i.e. quasi a home inside a home.

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 12

“It’s not common for bees to use parts of plants for nests,” says Dr. Jerome Rozen of the American Museum of Natural History (AMNH).

“There’s a demand for biologists to know bees nowadays, … they are the foremost animal pollinators of plants, and tremendously important for maintaining ecosystems — not only crops but also for conservation.”

Read more about this phenomenon that Dr. Rozen researched extensively here.

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 18

To turn your home into a cocoon with beautiful flowers, why not treat your ‘nest’ to one of our wonderful floral fragrances?

At this time of the year and fitting with the theme of ‘bees’, we recommend ‘Orangery Blossoms‘, as it contains a warming honey-note in its base.

Fragrance Description Orangery Blossoms Apricot Ylang Honey Sandalwood
Fragrance Description Orangery Blossoms Apricot Ylang Honey Sandalwood
Beautiful Flower Nests Petal Special Bee Larvae Pairfum 11
Beautiful Flower Nests Petal Special Bee Larvae Pairfum 16
Beautiful Flower Nests Petal Special Bee Larvae Pairfum 2
Dream Holiday Spirit Spa Dive Coral

Are you Dreaming of a Holiday?

Dream Holiday Spirit Spa Aqua Bay Yacht

When the weather outside is cold & miserable, we can find ourselves dreaming of a holiday.

Especially after Christmas and the New Year, our thoughts easily turn to the next holiday.

We have a wonderful fragrance here at Pairfum London to get you into the ‘holiday spirit’.

Start your vacation early with an ‘olfactive’ holiday!

Fragrance your home with our perfume called ‘SPA’ (candle, diffuser, spray) and allow your ‘mind’ to travel ahead to your next dream destination.

We have all experienced how perfume can bring memories that we treasure and the fragrance ‘SPA’ can send you back (or forward) to the last time you were swimming in an infinity pool, lounged beside the pool or floated in the ocean.

Head over to our online boutique to book your next vacation.

Here is an ‘olfactive’ description of what you can expect to experience on your olfactive vacation with SPA by Pairfum.

Fragrance Description Spa Violet Green Tea Sea Salt
Dreaming Holiday SPA Pool Water
Spa Wonderful Outdoors Dreaming Surf Paddle Board
Dream Holiday Spirit Spa Dive Blue
Dream Holiday Spirit Spa Sunset
Pairfum London 2019 Happy New Year

Happy New Year 2019

Happy New Year 2019 Pairfum London

We would like to wish All of our customers, partners, friends and family a very Happy New Year 2019.

We wish you much Happiness, Healthy and Prosperity.

Happy New Year Pairfum London 2019

Out with the old, in with the new:

We wish that you have a superb January, a dazzling February, a Peaceful March, an anxiety free April and a sensational May.

May the Joy that keep going from June to November, and then round off with an upbeat December.

We thank you for your custom, patronage, support and all your little kindnesses (that often go unnoticed) throughout 2018.

Happy New Year 2019.

www.pairfum.com

Pairfum London Happy New Year 2019

twelve days of christmas is not yet finished

The Twelve Days of Christmas!

Twelve Days Of Christmas Is Not Yet Finished 12

We have all heard or heard of the song, The Twelve Days of Christmas,

This period over Christmas is also known as Twelvetide, where “Christmas Day” is considered the “First Day of Christmas” and the Twelve Days are the 25th of December to the 6th of January (Old Christmas Day).

PAIRFUM Christmas Holy Family Baby Jesus Mary Joseph Perfumed Candles Reed Diffuser

Most people look forward to Christmas and spending time with their family, but it is a busy and often a hectic time of year..

 

So if you do find yourself getting stressed out about it, as we all do at times….

Sleep and Insomnia – How to Fall Asleep with Fragrance

Just spare a thought for the unfortunate person in the song – The Twelve Days of Christmas

The Twelve Days Of Christmas

What! between getting a Pear Tree, that needs pruning and watering, with a Partridge that needs feeding….

To Two Turtle Doves, Three French Hens, Four Calling Birds, by day four you already have an aviary to look after.. and you have not even got the Turkey yet!

Then just when you think that things may be slowing down on the avian side, because after all you had received – Five Golden Rings…

It was just a case of them lulling you into a false sense of security…..

Along comes.. you may already have guessed where this is going… Yes, that right  – Six Geese a Laying…

Just when you think it can’t get any better! – Seven Swans a Swimming arrive on the scene – hopefully not in your garden pond….

Twelve Days Of Christmas Is Not Finished

Now hold on to your hats, because if you thought you had sorted out all the feeding, cleaning, and housing of half the avian population..

Eight Maids a Milking arrive… milking what we don’t know? but it will mean an extra eight people for dinner…

By now, any sensible person would have moved house, gone on holiday or simply broken off the engagement….

However in the case of true love, Nine Ladies Dancing arrived and had to be added to the guest list for Christmas Dinner.

Along with – Ten Lords a Leaping, Eleven Pipers Piping, 12 Drummers Drumming, at this stage the aviary is starting to look like a place of sanctuary

So however or where ever you plan to spend The Twelve Days of Christmas this year….

PAIRFUM London, wish you peace, happiness, patience and lots of restfull sleep xx

Deep Sleep Calm Natural Pillow Spray Pairfum London

The Twelve Days of Christmas:

On the first day of Christmas
my true love sent to me:
A Partridge in a Pear Tree

On the second day of Christmas
my true love sent to me:
Two Turtle Doves
and a Partridge in a Pear Tree

On the third day of Christmas
my true love sent to me:
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

On the fourth day of Christmas
my true love sent to me:
Four Calling Birds
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

On the fifth day of Christmas
my true love sent to me:
Five Golden Rings
Four Calling Birds
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

On the sixth day of Christmas
my true love sent to me:
Six Geese a Laying
Five Golden Rings
Four Calling Birds
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

On the seventh day of Christmas
my true love sent to me:
Seven Swans a Swimming
Six Geese a Laying
Five Golden Rings
Four Calling Birds
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

On the eighth day of Christmas
my true love sent to me:
Eight Maids a Milking
Seven Swans a Swimming
Six Geese a Laying
Five Golden Rings
Four Calling Birds
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

On the ninth day of Christmas
my true love sent to me:
Nine Ladies Dancing
Eight Maids a Milking
Seven Swans a Swimming
Six Geese a Laying
Five Golden Rings
Four Calling Birds
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

On the tenth day of Christmas
my true love sent to me:
Ten Lords a Leaping
Nine Ladies Dancing
Eight Maids a Milking
Seven Swans a Swimming
Six Geese a Laying
Five Golden Rings
Four Calling Birds
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

On the eleventh day of Christmas
my true love sent to me:
Eleven Pipers Piping
Ten Lords a Leaping
Nine Ladies Dancing
Eight Maids a Milking
Seven Swans a Swimming
Six Geese a Laying
Five Golden Rings
Four Calling Birds
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

On the twelfth day of Christmas
my true love sent to me:
12 Drummers Drumming
Eleven Pipers Piping
Ten Lords a Leaping
Nine Ladies Dancing
Eight Maids a Milking
Seven Swans a Swimming
Six Geese a Laying
Five Golden Rings
Four Calling Birds
Three French Hens
Two Turtle Doves
and a Partridge in a Pear Tree

Just spare a thought for the unfortunate person in the song – The Twelve Days of Christmas

Christmas Is Not Yet Finished 12 Days

12 Days Of Christmas Is Not Yet Finished

12 Days Of Christmas Pairfum London

 

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