Pairfum London

Perfume Rainwater Pine Tree Forest Wood Ozone

Rainwater Sculpture in Pine Forest

10/05/2019 by Huib Maat

Suspended among the pine trees, is a ‘rainwater sculpture’ that looks like a chandelier.

In John Grade Studio’s “Reservoir” sculpture, 5,000 x droplets collect rainwater, with each one attached to a clear net suspended within the tree canopy.

As rainwater (or snow) collects within each droplet or evaporates again from it, the sculpture transforms itself dynamically with the changes in its weight.

As a perfumery house, what intrigues us is the combination of the olfactive profiles of pine trees and rainwater in this sculpture.

Rainwater: watery, green, clean, slightly sulphuric,
Pine: a woody, resinous note with the essence of pine needle

We expect that around the sculpture will be a unique fragrance sensation reminiscent of a Fougère (Fern in English) with its interaction between:

a woody, earthy & green note on the one hand, and
watery, damp and cool freshness on the other.

Fougère / Fern is not derived or extract from a ingredient. Instead, it is an accord that endeavours to recreate the note of a green, damp forest through the combination of Lavender, Oakmoss and Coumarin. Fougère Royale by Houbigant is typically credited with being the first of this kind, which has today become a classic masculine fragrance category.

Here at Pairfum London we have two wonderful fragrances in our perfume collection that are classified as Fougère or Fern:

SPA
White Lavender

Both perfumes are available in our online boutique in various Home Fragrance products:

reed diffusers,
perfumed candles,
fragrance room sprays,
linen & fabric sprays, and
wardrobe sachets.

Pine Tree Forest Wood Rain Water Ozone Fragrance 01

Pine Tree Forest Wood Rain Water Ozone Fragrance 02

Pine Tree Forest Wood Rain Water Ozone Fragrance 03

Pine Tree Forest Wood Rain Water Ozone Perfume 07

Pine Tree Forest Wood Rain Water Ozone Scent 06

Pine Tree Forest Wood Rain Water Ozone Scent 05

Pine Tree Forest Wood Rain Water Ozone Scent 04

Pine Tree Forest Wood Rain Water Ozone Perfume 12

Pine Tree Forest Wood Rain Water Ozone Perfume 11

Pine Tree Forest Wood Rain Water Ozone Perfume 10

Pine Tree Forest Wood Rain Water Ozone Perfume 09

Pine Tree Forest Wood Rain Water Ozone Perfume 08

The London Nose

23/02/202403/05/2019 by Josephine McCarthy

Most people who live in, visit or plan to visit London have all heard of ‘The London Eye’, have any of you heard about ‘The London Nose’ ?

Well you have now….

As anyone with an interest in or knowledge of Perfumery will know, Perfumers are referred to as ‘The Nose’

Here at PAIRFUM London we are proud to have ‘The London Nose’ creating Perfumes for us…

With the upcoming launch of PAIRFUM London’s New Niche Perfumes

We decided to have a ‘Nose’ around the Capital (excuse the intended pun) to see what was on offer that would entice our olfactory senses…

The City really does offer something for everyone and the upcoming London Craft Week it’s 5th annual event, returns to the capital from the 8-12 May 2019.

This year the festival brings together over 240 established and emerging makers, designers, brands and galleries from London and around the world.

With events as wide ranging as the City is diverse, from a series of workshops hosted by Tom Dixon of ‘Grow’ in Coal Drops Yard, that informs and inspires new ways of using plants, where the seeds for the idea as wonderful as ‘Gardening can save the World’ were first sown.

To a Whisky tasting Masterclass with a guided tasting of Bruichladdich Distillery’s cult Islay Single Malts, where they also promise to let you in on the meaning of the name ‘Bruichladdich’ being held in the original 321-year-old shop at Berry Bros. & Rudd, what is not to like, Whiskey & secrets….

The programs on offer that caught our attention were and it will come as no surprise I’m sure were ‘Nose’ related…

Where Anatomē launches London’s first ‘sleep bar’, where someone will be on hand to offer bespoke sleep oils based on personal sleep challenges.

Or… how about a collaboration between The Beaumont Hotel and individual Perfumers to create bespoke perfumes, inspired by the hotel’s gallery of famous rebels and rogues. The Exhibition runs from the 8th to the 12th of May 10:30 – 20:30.

It may be that you wish to know more about candle making, dress making or interior design the craft week’s calendar is packed with ideas & classes for everyone.

So from everyone here at PAIRFUM London, have a wonderful weekend…

Happy Earth Day

23/04/201922/04/2019 by Huib Maat

Today, the 22nd of April, is “Earth Day” around the world and in its honour, people are sharing their passion & support for our wonderful planet with inspirational photos.

This year’s theme is “protect our species” and it is the 49th celebration of this day.

Perfumery, Nature and our Planet are intrinsically linked, which is why this day is very close to our hearts here at Pairfum London.

We would therefore invite everybody to celebrate the beauty of our planet today through your noses!

On a few occasions today, we invite you to slow down for a second and to look at what is next to you:

Take in the beauty of what you see and ‘nosy’ around to take in the scents that are close to you.

This is Earth Day through the eyes (or nose) of a Perfumer.

In this post and as one way to illustrate the close link between perfumery and our dear planet, we have linked images of individual fragrance ingredients with their olfactive groups, i.e. a visual ‘bridge’ between nature and perfume.

Here you can read more about olfactive groups.

Happy “Earth Day” from all of us here at Pairfum London.

Niche Perfume Indie Artisan Boutique Pairfum London

Top 10 Things That Define A Niche Fragrance

23/02/202407/04/2019 by Josephine McCarthy

We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance.

If you are one of those people who have heard the terms Niche Perfume, Artisan Parfum, Indie Scent or Boutique Fragrance bandied about and wondered what they really mean, then you should read on.

You are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.

There are specific elements that define a niche fragrance and set it apart from the Mass Market Brands we are accustomed to from Couture Houses and Designer Labels.

Although, when you define a niche fragrance, these lines become sometimes blurred when large worldwide brands describe their offerings as ‘Niche’ or introduce ‘Private Collections’. The fact that a product is available at every Airport, in every retailer and on every High Street worldwide would by definition exclude it from being considered a Niche Creation.

We equally believe a Niche Fragrance House that is owned by a global corporation no longer qualifies as being Niche. The list is long of these small perfumery houses that were bought-out. Examples are Jo Malone, Creed, Frederic Malle, L’Artisan Parfumeur, … It is not easy to spot these ‘Niche Wannabees’.

So when looking for a genuine Niche or Artisan Fragrance, the list below will help you to separate the true Niche from the ‘Niche Wannabee’

Eau De Parfum Person Reflection Sea Salt Sage Amber Man Muscular Define A Niche Fragrance

Well the following are our Top 10 Things that Define a Niche Fragrance:

A Perfume House, founded by a Perfumer who’s wish is to create Unique Fragrances – like the original Fragrance Houses of Old
An in-house Perfumer, that is unencumbered by the restrictions of mass consumerism, and is allowed to recreate the ‘artistry of the unique’ in luxury fragrances.
Limited Availability – not on sale in every shop, store and airport worldwide.
Art and Creativity – like Painters, Poets, Writers, Chefs, Wine Makers, Gardner’s, Designers, as the founder of PAIRFUM London Huib Maat said “Who would want to create a copy of the same thing again and again if they have the ability and creativity to create an original? – no true Artist would”
The use of Natural, Unusual or Unique Perfumery ingredients and Accords, i.e. note combinations.
Selective approach to Distribution – not available everywhere
A different approach to PR & Marketing – where the best form of advertising is – through ‘Word of Mouth’ passed from one Fragrance Aficionado to another ( and with a little help from the right type of Magazine article)…
With the attention to detail given to the creation of a Niche Perfume, it assures the wearer that the Perfume is of the highest quality.
Something that is rare is always more precious – Clientele will seek out and love something different – because we were born unique – so why not celebrate it..
Not owned by a global, multi-national Corporation or produced on a large scale factory floor but in small batches and independently owned.

Keep these in mind when shopping for Niche Fragrances.

Pairfum London’s in-house Perfumer Huib Maat created our collection of Natural Eau de Parfum Intense and we also introduced the Perfume Experience Box to try and sample these exquisite creations.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display Define A Niche Fragrance

How Do You Describe Perfume?

23/02/202424/03/2019 by Huib Maat

One of the biggest challenges in perfumery is the continuous question of “How Do You Describe Perfume”.

Our noses can distinguish 1 Trillon different smells but we struggle to articulate the differences, character or nuances of a fragrance.

For this reason, the perfume industry has to a degree developed its own set of words, classification systems and various other aids to help in this task.

Here at Pairfum London we have created a brief introduction into “How Do You Describe Perfume” which we believe is ideal reading during National Fragrance Week.

After reading the article, you will feel much more comfortable with some of the terms you come across in the World of Perfumery.

International Day of Happiness

20/03/2019 by Josephine McCarthy

So on this the 3rd day of ‘National Fragrance Week’ we decided to combine it with ‘International Day of Happiness’ which is today the 20th of March

It made perfect sense to us, as smelling something beautiful makes us Happy ….

International Day of Happiness was created by Jayme Illien, who is a special adviser to the United Nations.

The idea was to celebrate happiness in all its forms, big or small.

Whether it is wearing your favourite Perfume, Dress, Shoes or singing in the shower…..

Do something that makes you Happy and spreads it all around.

We have posted one of our favourite Poems before, but we know it is Perfect for the International Day of Happiness..

So here it is again:

Smiling is infectious,
you catch it like the flu,
When someone smiled at me today,
I started smiling too.

I passed around the corner
and someone saw my grin.
When he smiled I realised
I’d passed it on to him.

I thought about that smile,
then I realised its worth.
A single smile, just like mine
could travel round the earth.

So, if you feel a smile begin,
don’t leave it undetected.
Let’s start an epidemic quick,
and get the world infected!

From everyone here at PAIRFUM London have a very Happy International Day of Happiness

How Do You Evaluate, Test or Smell Perfume?

23/02/202419/03/2019 by Josephine McCarthy

National Fragrance Week Woman Rose Flower smell perfume

We are frequently being asked: “How do you smell perfume?”

Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and not for the first time) how do you evaluate or test perfume?

National Fragrance Week Man in Suit smell perfume

It may seem that the obvious answer is “with your nose” – and in a sense (no pun intended) that is correct.

However, there is so much more to smelling a perfume, than simply taking a sniff …

National Fragrance Week Perfume Bottles smell perfume

In an earlier post we discussed how as individuals we have an olfactory blueprint that is totally unique to us.

So, … how we smell perfume or interpret a fragrance or note, will be as individual and unique as you are..

National Fragrance Week Woman Rose Flower Head

We know that memory formation is linked to our sense of smell.

So if you think how different your life’s experiences or your life’s road map has been when compared to those around you, it explains why some of us love certain notes while others may loathe them…

With National Fragrance Week now underway, what better time to try new Fragrances or Notes and evaluate them as only You can.

From everyone here at PAIRFUM London we just want to say “Try it, Enjoy it” and “Be Your Authentic Self”.

Smell Perfume Your Way.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Curls smell perfume

Pairfum Natural Artisan Eau de Parfum Intense Gold Flair

It is National Fragrance Week

19/03/201918/03/2019 by Josephine McCarthy

Today is the start of National Fragrance Week..

A whole week to celebrate everything Fragrant..

This week The Fragrance Foundation have a host of events that are on offer..

From a brief History of Fragrances through the Decades, to events where you meet Perfumers to gain a little insider knowledge…

Whatever it is that tickles your ‘Senses’, there is something for everyone…

So from everyone here at PAIRFUM London “Happy National Fragrance Week” xx

Happy St. Patrick’s Day

17/03/201917/03/2019 by Huib Maat

A very Happy St. Patrick’s Day to everyone, wherever you may be in the World, from Pairfum London!

Enjoy this wonderful day of Green Celebration.

The ‘Green’ Note in Perfumery on St. Patrick’s Day?

Is there a ‘green’ fragrance that you should wear today to celebrate St. Patrick’s Day? Read our recommendation.

In perfumery, when we refer to the term “green”, we mean notes such as ‘freshly cut grass’ or ‘crushed leaves’.

A fragrance ingredient which typifies this class is ‘galbanum’, a resin from a grass, it has a very strong green, watery and spring-like note.

Perfumers automatically associate Galbanum with ‘Vent Vert’ by Balmain, the first perfume where it dominated the note.

In recent years, another ingredient has become a popular green note: Fig leaf.

It is a synthetic ingredient, which produces the green, bitter-fruity note typical of Fig Leaf.

Demeter’s ‘Fig Leaf’ is a perfume that exemplifies this ingredient.

Another modern green note is ‘Violet Leaf’ with its aqueous nuances.

Fresh cut cucumber comes to mind when describing this ingredient, it is used frequently in men’s notes.

‘Tomato Leaf’ is a further popular green element in today’s perfumery accords.

It has more of a herbaceous note paired with its green character.

‘Eau de Campagne’ by Sisley illustrates tomato leaf in couture perfume.

What is your perfect ‘green’ fragrance for St. Patrick’s Day?

New – Buying Guide for Sleep Sprays

23/02/202415/03/2019 by Huib Maat

We are delighted to draw your attention to our new buying guide for Sleep Sprays.
Click the link to read & enjoy a peaceful night’s sleep:
https://www.pairfum.com/sleep-spray-buying-guide/

Drift off to sleep easily & beautifully.

No more sleepless nights and ‘tossing & turning’ before you fall asleep.