We are frequently being asked: “How do you smell perfume?”
Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and not for the first time) how do you evaluate or test perfume?
It may seem that the obvious answer is “with your nose” – and in a sense (no pun intended) that is correct.
However, there is so much more to smelling a perfume, than simply taking a sniff …
In an earlier post we discussed how as individuals we have an olfactory blueprint that is totally unique to us.
So, … how we smell perfume or interpret a fragrance or note, will be as individual and unique as you are..
We know that memory formation is linked to our sense of smell.
So if you think how different your life’s experiences or your life’s road map has been when compared to those around you, it explains why some of us love certain notes while others may loathe them…
With National Fragrance Week now underway, what better time to try new Fragrances or Notes and evaluate them as only You can.
From everyone here at PAIRFUM London we just want to say “Try it, Enjoy it” and “Be Your Authentic Self”.
International Women’s Day was first organised by the Socialist Party of America in 1909. In 1910 it was proposed to celebrate it annually every year on the 8th of March.
In some countries International Women’s Day is a public holiday, in others it is a day of protest, however for the most part it is largely ignored.
The fact that we need to have or celebrate an International Women’s Day in 2019, points to the fact that Women over the World do not yet have equal rights. The World Bank has just released a study that found ‘Only Six Countries’ have equal rights for men and women,
YES! you read that correctly only Six countries – just in case you are wondering ‘Who’ these six countries are? then I would hazard a guess that the answer will surprise you as much it did us….
They are – Belgium, Denmark, France, Latvia, Luxembourg and Sweden. The surprise was not that these countries have equal rights, the surprise was how many names missing from the list… are from the countries so many of us are proud to call Home.
In this quote, Warren Buffett highlights his view on the potential equal rights for women offer our society: “It’s one of the things that makes me optimistic about America because when I look at what we have accomplished using half our talent for a couple of centuries, and now I think of doubling the talent that is effectively employed — or at least has the chance to be — it makes me very optimistic about this country,”
So from everyone here at PAIRFUM London we want to wish every Woman, who ever you are, what ever you do and where ever you are in the World – “A Happy International Women’s Day”, because without YOU this World would not exist xx
One of our favourite ‘health tips’ is that you can boost your health, mood and memory through the use of perfume.
Did you know that your sense of smell is the strongest of all the five senses as well as being the oldest ?
Or, that 75% of all emotions generated every day are due to smell? Just think about that for a moment… 75% of how you have felt or the emotions you had during a single day were due to scent !!
The reason for this, is that it is the one sense most connected to memory and emotion, and research has proven that we are 100 times more likely to remember something we smell over something we see, hear or touch.
Again, if you think about this for a moment – we are 100 times more lightly to remember something we smell over something we read, see or hear…. and yet we spend years in an education system that teaches us to remember important information, without ever using the strongest sense we have ‘Smell’ to help embed this information into memory…
Mother Nature designed our sense of smell to be the one sense to go directly to the fore brain without going to the thalamus, and one of the most obvious reasons for this is that the information our sense of smell provides us with is so important to our survival, that it needs to reach our brain in as fast a time as possible.
To give you an idea of just how fast the information is relayed – if you are impressed that Formula One race cars can go from 0-60 in as fast as 1.6 seconds,…then Formula One needs to get in the back seat as the entire procedure of olfactory processing takes a mere 200 milliseconds!
Odours and scents affect us all in different ways, by becoming aware of how a particular scent affects you personally, you will be able to enhance your health, mood and indeed memory. A particular scent or odour has no personal significance until it is connected to a space, a moment in time or something that has meaning to us.
Theresa Molnar, executive director of the Sense of Smell Institute, the research and educational arm of the perfume industry’s Fragrance Foundation. Has said that “Scents can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance,”.
So if we associate a particular scent or perfume with an action or a particular time of day, for example getting ready to fall asleep, relaxing, studying, or waking-up in the morning. Then the brain will form memories or associations to coincide with the inhalation of that specific note.
So if you do wish to improve your health, mood or memory a very simple way to do this is to include one of your favourite perfume notes when preparing for bed, sitting down to relax and unwind or preparing for an exam. It is such an easy thing to do, light one of your favourite perfumed candles, or spray the area you are using with a natural room spray, or place one of your reed diffusers in the room.
From the initial and subsequent encounters with the aroma, you begin forming nerve connections that intertwine the smell with emotions, so by choosing a scent or aroma that you love you can immediately alter your feelings in a positive, healthy and mood enhancing way.
Final Question: Did you enjoy this tip? Would you like us to write more about health tips linked to scent? Alternatively, what are your favourite health tips linked to fragrance or perfume?
We have heard it said that people don’t buy what they need!, they buy what they want….
Now this may be the case for some very rare and lucky individuals in the World…
However for the rest of us mere mortals, there are certain things that we must take into consideration before buying what we want… not least of which is our bank balance.
Having said that, when we do have a choice, as most of us at one time or another do – then we very rarely buy what we need – we buy what we want.
So, when we do have the wonderful opportunity to choose, especially something for someone we love or something very special for ourselves (and yes we do deserve it)
Then make sure that whatever you choose is like you, unique, special and worth waiting for…
PAIRFUM London was created for those times in Life – when Luxury is a necessity
When deciding to write a post on the best men’s colognes, it is normally the – Best Top 10 Men’s Colognes for 2018, or Top 10 Men’s Colognes.
Why Top Ten, why not the Top Twenty or the Top Thirty Five for that matter?
Why refer to them as Colognes for Men, when the word ‘Cologne’ refers to a perfume ‘Classification’, and is not gender specific?
Well now that I am on a roll asking questions! why does it have to be Top Ten Men’s Cologne for 2018 – how about a trip back in time to remember some of the wonderful Men’s fragrances of the 60s, 70s or 80s.
Just like the releases of today, there were some wonderful creations, some you may not have thought so wonderful but they were memorable.
When looking back at the Classic Men’s Perfumes of the 70’s, you quickly realised that the offerings at the time were in general referred to as Men’s Aftershave, as the word ‘Cologne’ was taken to refer to the iconic ‘4711’ – you see we have made some progress…
So enough Q&A for now, back to the wonderful Men’s grooming products that have in some instances become classics.
Starting in the late 1960s, single-note musk fragrances became very popular, reaching their peak in the 70s.
It was the decade that saw an increase in unisex fragrances, and the creation of the first natural and organic perfumes. It was also the decade in which the number of Men’s fragrances increased in relation to Women’s – for example in the 50s there were 6 Men’s fragrances brought to market – now compare this to 69 that was launched in the 70s…..
When you mention a particular brand or a perfume name from one of these era’s, most people over the age of 25+ have a memory they can connect to one of these. They could immediately associate them with their Grandfather or even Father.
Old Spice: by the Shulton Company(now a part of P&G), although it has been around since the 1930’s, it was in the 1970’s that it changed from being a shaving brand to a fragrance brand by introducing signature scents like ‘Old Spice Burley’. In 2008, the original Old Spice scent was re-branded as “Classic Scent”, with the ‘Old Spice Classic shower gel’ being sold using the wonderful slogan – “The original”- If your grandfather hadn’t worn it, you wouldn’t exist.” – Now if this isn’t a reason to wear fragrance, we don’t know what is!!
Kouros: from the Yves Saint Laurent stable which just missed the 70’s, being brought to market in 1981, is a perfume that we could not fail to mention. This Fougère accord that was inspired by a trip to Greece – hence the name, is one that is known by almost anyone who has any interest or love of masculine fragrances.
Aramis: by perfumer Bernard Chant in 1965, going back even further into our perfume memory banks. They claimed at the time that this was created to be the most elegant Men’s Cologne in the world, and when worn by the right man who could argue with them…
Jovan: the US brand that was founded in 1972 and is synonyms with musk, it was also a market leader in marketing techniques being the 1st Fragrance to sponsor a Rock Band, which it did in 1981 on the Rolling Stones ‘Tattoo You’ tour.
EAU SAUVAGE: released in 1966 by Christian Dior and was created for them by perfumer Edmond Roudnitska. The name for the perfume was chosen by Dior when his friend Percy Savage turned up late for an appointment … true or not it is certainly an unusual way to choose the moniker for your new fragrance. It was famous for its fresh, citrusy notes with spicy Lavender on a woody base.
Ralph Laurens: their first male fragrance contained a very distinctive pine note, and was packaged in a very disincentive forest green bottle
Polo is one of the first two perfumes by Lauren, and was created by Carlos Benaim in 1978.
Faberge Brut: first launched in 1964 by Fabergé, called “The Essence of Man” in one of its advertisements, and who could forget the U.K. advertising campaign with the heavyweight boxer Sir Henry Cooper who asked us to “splash it all over”.
Paco Rabanne Pour Homme: the first of the aromatic-fougère family, combining spicy and woody notes, Since 1973 this fragrance has been an established cornerstone of contemporary perfumery. It inspired countless men’s fragrances for decades after it’s launch.
Pour Monsieur – In 1972 Pierre Cardin launched his first men’s fragrance, it was a classic of the spicy masculines notes of the 1970’s, and one of the first to come in a non-aerosol spray. The reason for mentioning this is, that Gentlemen were for the most part, used to applying their ‘aftershave’ using the ‘Splash’ method. With the advent of atomisers there was for a time – a tenancy to shall we say “Over apply”, until the lessons of ‘Less is More’ was grasped.
Tabac: created by Mäurer & Wirtz in 1959, it may be around for almost 5 decades, but it is loved as much now as it was then – despite or maybe because of the priceless – “Peter Wyngarde Smells – long pause – Great”…… advert.
I was told by someone recently, that one of their most vivid memories of the 70s was of them as a child choosing a Christmas or birthday gift for their father or grandfather. Due to the lack of choice in both what was on offer and their budget constraints, it was a toss-up between Old Spice, Brut, Blue Stratos or if all else failed Denim – well the advert for Denim aftershave did say “It looks good on a Woman but smells better on a Man”….. quite an achievement that an Ad can make you both smile and cringe simultaneously…..
There are so many wonderful Men’s Colognes from the 50s, 60s, 70s & 80s, that we can’t mention them all – especially in an article entitled the Best Top 10 Men’s Colognes.
However we could not finish off without mentioning the colourful, wonderful, imaginative and in some cases most definitely suspect advertising campaigns that went along with these fragrances and the era.
For starters – how about encouraging Men to “Start a fire, that Women can’t put out” – as if Women are not busy enough already… Or Play Dirty it’s Cricket..
How about “Englishmen have more dash, Italians are suave- How come Scandinavian Men get to carry on the way they do?” – well to find out the answer to that you would have to ask Shulton the makers of Teak Men’s fragrance in 1968…
Men’s Colognes have been around for thousands of years, albeit under a large number of different guises. They have the ability to capture our attention, and the reason for wearing them ? well if we are very honest it is to capture the attention of other people. They have become a part of our everyday life, and if you were to ask almost every man you know do they wear Cologne, Aftershave of Perfume, then the answer would be a resounding “YES” and it is really easy to see WHY!!
Here at PAIRFUM London we love Men’s Colognes, Men’s Eau de Parfum, Men’s Eau de Toilette, we are really lucky that we get to create Perfume for a living – for Men, for Woman and for the Home.
If you would like to discover more about our New ‘Eau de Parfum’ that will be launched shortly – then please click HERE
The artist Urs Fischer has created a real wax candle sculpture of Dasha Zhukova and burns the candle down to the ground.
Dash Zhukova is a russian art collector and the founder of the garage museum of contemporary art in moscow.
A wick is strategically placed on top of her head and when lit, it will slowly burn down the candle. Addititional wicks have been placed all over her body to ensure a complete burn down of the sculpture (just like Pairfum’s Fragranced Candles) and to reduce it to a pile of wax drippings, over the course of almost two months.
The candle sclupture is a contemporary memento mori, to remind us all of the impermanence in life, beauty and art.
The giant candle is exhibited at the Gagosian Gallery in Davies Street in London.
If you are looking for something more practial, which will probably burn much cleaner and fragrance your room, then look no further than Pairfum’s Perfumed Candles.
Wherever we call ‘Home’, from a Mansion to a Maisonette, we thought that – A Boutique Hotelier’s Guide to Creating a Luxury Haven at Home, is something we can all enjoy and aspire to, irrespective of the size of the house or the budget…
Luxury is something that everyone enjoys and looks forward to, having a luxury haven to return home to after a long stressful day at work, or an even longer harder day looking after your family. Will help you to feel completely relaxed, it is also sure to impress any visitors that you may have, and lets be honest we all like to ‘Look’ our best, so why not have our surroundings looking ‘Good’ too….
Fortunately, you do not always have to spend a fortune or take on huge construction projects, to add a touch of ‘Magic’ or achieve a high-end look in your home!
The following Tips were given to PAIRFUM London by the people in the know, the ‘Hotelier’s’ who’s job it is to create that Luxurious Haven in their wonderful hotels…
Here are just a few ideas or tips to use when creating or up-dating a space, which will quickly become one of your favourite areas at home. A few simple changes and upgrades that you can make when following ‘A Boutique Hotelier’s Guide to Creating a Luxury Haven at Home’. From a grand salon to a cosy sitting room.
Fragrance – well would would lead off with that wouldn’t we….. however there is a very good reason why we do..
When people think about luxury in relation to interior design, they instinctively visualise their surroundings (which is quite normal) they will usually imagine or focus on the things that they can see and touch, but scent is our oldest, and with out you realising it probably our most powerful sense, and one which we ‘Guarantee’ will and does completely change how you feel about a space.
If you don’t believe us! then just imagine walking into a beautiful house or room, which has been permeated by a disgusting aroma – no matter how beautiful it looks – no one would or could stay there unless they suffer from ‘Anosmia’ (loss of the sense of smell).
Now taking this idea a step further…..
Imagine walking into a house or a room that is not as aesthetically pleasing, the furniture may not be to your liking, it may even be mismatched and a little worn around the edges.. but there is a beautiful scented candle flickering on the mantle piece, above a welcoming cosy fire. With a large shabby, comfortable seat or sofa that has seen better days placed in front of it, where you can sit and relax. While from the kitchen comes the smell of a freshly brewed pot of coffee, freshly baked bread or the welcoming aroma of a delicious dinner being prepared…..
Of all the senses – the sense of smell is not easily fooled, it is there to protect us, it is the single sense that goes directly to the brain. So the ‘Nose knows You Know’.. So once the nose is happy with it’s surroundings, the furniture fades into the background, you feel welcome and safe, it is a place you would want to stay. So when planning or designing your surroundings, never forget that most important of factors, the ambient aroma in your home, the top Hotelier’s do not forget and place a very high importance on how their establishment welcomes you as you step through their door, or as you enter in to your bedroom or bathroom.
When ‘Scent’ is such an important part in the interior design of a home, or work space. How is it that we do not see or hear designers, discuss it with clients when watching an interior design show on T.V, or read about it in interior magazines? It could be that they have not fully grasped how important it is, or some may assume that the customer will choose their favourite smells for themselves. Be that as it may, the problem arises when they do not include or consider just how important ‘How your Home Smells’ is. When first entering a home, a building or a room, the very first thing that greets you is the aroma (whether you are aware of it or not).
Having said that not enough importance is placed on insuring that your ‘House’ or ‘Home’ smells beautiful or welcoming, one group of experts have for years encouraged their clients to use the sense smell when selling their homes … the smell of freshly baked bread or a pot of coffee to make your possible buyers – ‘Feel’ at home….
However the experts in welcoming you into their ‘Home away from Home’, the owners and managers of some of the best Hotels in the world, are fully aware of it, and use it to make you welcome and feel comfortable, relaxed and at home when you visit with them.
Lighting
Every interior designer will advise you that when used correctly, lighting can and will change a room instantly. Stylish and attractive. wall-lights, uplighters, downlighters, spotlights, table lamps, floor lighting, or a simple string of fairy lights are all perfect ways to change the atmosphere or ambience in a room. They are perfect for illuminating spaces, that are not just practical but are also stylish. Particularly if you have certain areas that you need to light up such as stairwells, offices, doorways or a reading area. It may be that you wish to highlight family photo’s or a favourite piece of artwork (especially the ones created lovingly for you, with the use of crayons)..
Another perfect form of lighting and one that has been around long before ‘Benjamin Franklin or Thomas Edison’, were even a twinkle in their Mother’s eye. The beautiful flicker of ‘Candle Light’ – a ‘Luxury Scented Natural Candle’ such as the ones found in our PAIRFUM London Collection, are a simply, easy and affordable way to change the atmosphere instantly in any room. Along with adding the soft glow of candlelight, they also bring a relaxing and enjoyable fragrance into your home, and we have a wide range of Perfumes in our collection to choose from, one to suit every home, room or taste.
Comfortable Seating
You will also want comfortable seating so that you can relax and enjoy your luxurious surroundings. What to use will depend on your choice of decorative style, your budget and the size of the room you are decorating. However the wide range of stylish sofas and beautiful armchairs that are now available, in a large range of colours, styles and price points make it easier to choose. In the age of up-cycle and re-cycle, one of the ‘Pro Tip’ we were given was “If you can not afford to treat yourself to a new sofa, settee, or couch ( whatever you choose to call it) or a set of new armchairs, then an excellent alternative is to buy or make a new set of large, comfy cushions and or a new throw in a contrasting colour, then kick off your shoes sit back and relax.
Smart Technology
There is a remarkably wide range of technology available which will transform your home, adding a real sense of luxury while bringing your home truly into the 21st century. Wireless home control systems which until recently cost a fortune, are now available for much more reasonable prices. These systems can control the lighting, temperature, entertainment devices, and most systems enable you to control all aspects of your environment, from your tablet or smartphone with ease. No doubt on your wish list may also be the latest television, high-quality stereo system and many other forms of entertainment for this space. However as with smart home technology, these items can be added as and when the budget allows it.
Decoration
Finally, we all have our own ideas of what defines our decorative style, from retro, shabby chic, minimalist, modernism or boutique. Everyone wants decorative touches that add that 5 Star elegance, luxury, class and sophistication. Artwork, personal photographs, , stylish rugs and ornaments all work well, but avoid having too much as the old adage of ‘Less is More’ also applies to interior design. Otherwise a space could feel cramped and cluttered, most people have in mind the interior of a ‘Luxury Boutique Hotel’ where they may have been lucky enough to spend some time. Or images of rooms from our favourite interior magazine or T.V. program, that we would love to recreate at home.
Whatever your style or taste, following the advice or simple tips from the top ‘Hoteliers’ that PAIRFUM London have the privilege to work with, can help create the perfect luxury haven in your own home. As we mentioned earlier it does not have to cost a fortune or involve major building work to create a relaxing and stylish space, and it can quickly become your favourite space to spend time.
If you are planning any interior or design changes to your home we would love to hear from you, and see the before an after images of the work. Please click on the PAIRFUM to contact us.
An article in the Guardian by Nicola Davis entitled – Did Dinosaurs stop to smell the flowers – made us smile and then stop to consider if they did?Even if they did so what….
As part of her research Nicola met and spoke with, Gemma Lake and Guy Barter the Chief Horticultural Adviser for the RHS.
If! Dinosaurs did stop to smell the flowers, then this would mean a number of things….
One: that Flowers already existed … well they have always existed… haven’t they?Well the answer to that is, that after years and years and years of research, the history of flowers continues to vex scientists.
Even Darwin the naturalist, geologist and biologist, best known for his contributions to the science of evolution once wrote that the evolution of ‘Flowers’ was “an abominable mystery.”
So, when we say years, we mean years – consider that at the time of Darwin’s death, the oldest known fossils of flowering plants came from rocks that had formed between a 100 million to 66 million years before, during the Cretaceous period.
Flowering plants make up the majority of living plant species on the planet, they dominate many of the world’s ecosystems, from rain forests to grasslands and farms.
Most of the food we eat is derived from flowers, in the form of foods like corn, rice or wheat. We normally associate ‘Flowers’ with our gardens, but the sheer diversity of flowers in all their wonderful forms and colours is amazing, from garden or wild hedgerow roses, to magnolias, dandelions or pumpkins.
Flowering plants revolutionised life on Earth, so the next time you stop to admire or smell a flower say ‘Thank You’ , because what ever they look or smell like, we would and could not exist with out them.So if it is true that dinosaurs did stop to smell the flowers (and who are we to argue, especially not with a Dinosaur), and in doing so have had a role to play in the emergence of flowers.
Then we here at PAIRFUM London would like to say a big ‘Thank You’ to the Dinosaurs, for being one of the first to appreciate a Wonderful Perfume
If someone told you – The 70s are back , or asked you if you remember the Iconic Perfumes of the 70s?
What is the first thing that springs to mind?
Is it bell-bottoms which were a staple., or words like ‘Groovy and Flower Power’.How about T.V. programs such as Starsky and Hutch, The Dukes of Hazzard and Charlie’s Angels.
Maybe it is the Music, or World events that were happening at the time.
What ever it is that springs to mind, the 1970’s had some iconic styles, great music, wonderful Perfumes and no shortage of political scandal.So like it or not everywhere you look, style trends from the ’70s are back or making a comeback.
If you are wondering why we think the 70s are back? just look at how…
Recently style from the 1970’s has begun to resurface, open a magazine or fashion blog post, and you spot the odd fringe, frayed denim and where would we be without flares.
Do you ever wonder why certain trends come around again when they do?
Is it fashion houses simply regurgitating styles in a cyclical order?
Or! has it to do with ‘Zeitgeist’ – the defining spirit or mood, of what people feel and what is happening in the world.
The good thing is that when you look back at what defines a decade, most people remember the Fashion, Perfume, Food and Music that shaped it.If The 70s are back – then we here at PAIRFUM London want to look back at the wonderful Perfumes of the time.
It is hard to think of Fashion in the 70s without ‘Saint Laurent’ springing to mind, as Yves Saint Laurent was himself synonymous in revolutionising the landscape of 1970’s fashion.
So as an homage to this colourful, ‘Funky’ period in history, we have picked out!
Our Top Ten Iconic Perfumes of the 70s, that helped defined an era:
Charlie the legendary perfume by Revlon presented in 1973, ad campaigns for the scent featured a number of models including Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company’s advertising.
Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel’s birthday, the 19th of August. The perfume was launched just a year before she died, and the scent was created by Henri Robert.
Diorella a fragrance by Christian Dior, for women brought to the market in 1972. Created to symbolises the spirit of freedom of the 1970s.
Rive Gauche a women’s perfume launched by Yves Saint Laurent in 1971, remembered by many for it’s all-aluminium silver and cobalt blue striped bottle.
Opium another of the iconic perfumes created for Yves Saint Laurent in 1977, it caused quite a stir at the time with its controversial name and ad campaigns.
White Linen was created for Estee lauder by Sophia Grojsman in 1978, and was a modern classic.
Anais Anais by Cacharel a fragrance created for women 1978, this was the first perfume created by them.
Cristalle Perfume by Chanel – a fragrance for women released in 1974, remembered by many for it’s Green Notes.Estée Lauder launched Cinnabar in in 1978, in answer to Yves Saint Laurent Opium..First by perfumer Jean-Claude Ellena for Van Cleef & Arpels, when Ellena was commissioned to create ‘First’ back in 1976 – it was literally the first ‘jewellery fragrance’ in the world.
There are so many other wonderful Perfumes from the 70s such as, Clinique Aromatics Elixir by perfumer Bernard Chant, Oscar by perfumer Christian Bastard-Lafitte for Oscar de la Renta in1977, Lauren created by perfumer Bernard Chantby for Ralph Lauren also in 1977, Ciara by Revlon in1973… but for now we will just keep it to our top ten
Now when looking back over our selection of some of the classic Perfumes of the 70s, we may be accused of being a bit top-heavy with the Female fragrances of the time.
Why have we not included any Male fragrances?
Well, you must also remember that in the 70’s Men wore ‘Aftershave’, and these great Fragrances that came to epitomise this era are so iconic, that we have decided that they deserve a separate article all to themselves.
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So enough Q&A for now, back to the wonderful Men’s grooming products that have in some instances become classics.
EAU SAUVAGE: released in 1966 by Christian Dior and was created for them by perfumer Edmond Roudnitska. The name for the perfume was chosen by Dior when his friend Percy Savage turned up late for an appointment … true or not it is certainly an unusual way to choose the moniker for your new fragrance. It was famous for its fresh, citrusy notes with spicy Lavender on a woody base.
Faberge Brut: first launched in 1964 by Fabergé, called “The Essence of Man” in one of its advertisements, and who could forget the U.K. advertising campaign with the heavyweight boxer Sir Henry Cooper who asked us to “splash it all over”.
Paco Rabanne Pour Homme: the first of the aromatic-fougère family, combining spicy and woody notes, Since 1973 this fragrance has been an established cornerstone of contemporary perfumery. It inspired countless men’s fragrances for decades after it’s launch.
Tabac: created by Mäurer & Wirtz in 1959, it may be around for almost 5 decades, but it is loved as much now as it was then – despite or maybe because of the priceless – “Peter Wyngarde Smells – long pause – Great”…… advert.
Even if they did so what….
If! Dinosaurs did stop to smell the flowers, then this would mean a number of things….
Well the answer to that is, that after years and years and years of research, the history of flowers continues to vex scientists.
So, when we say years, we mean years – consider that at the time of Darwin’s death, the oldest known fossils of flowering plants came from rocks that had formed between a 100 million to 66 million years before, during the Cretaceous period.
Flowering plants revolutionised life on Earth, so the next time you stop to admire or smell a flower say ‘Thank You’ , because what ever they look or smell like, we would and could not exist with out them.
So if it is true that dinosaurs did stop to smell the flowers (and who are we to argue, especially not with a Dinosaur), and in doing so have had a role to play in the emergence of flowers.
Then we here at 
How about T.V. programs such as Starsky and Hutch, The Dukes of Hazzard and Charlie’s Angels.
If The 70s are back – then we here at 
White Linen was created for Estee lauder by Sophia Grojsman in 1978, and was a modern classic.
Estée Lauder launched Cinnabar in in 1978, in answer to Yves Saint Laurent Opium..
First by perfumer Jean-Claude Ellena for Van Cleef & Arpels, when Ellena was commissioned to create ‘First’ back in 1976 – it was literally the first ‘jewellery fragrance’ in the world.
