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A Boutique Hotelier’s Guide to Creating a Luxury Haven at Home

Wherever we call ‘Home’, from a Mansion to a Maisonette, we thought that – A Boutique Hotelier’s Guide to Creating a Luxury Haven at Home, is something we can all enjoy and aspire to, irrespective of the size of the house or the budget…

Luxury is something that everyone enjoys and looks forward to, having a luxury haven to return home to after a long stressful day at work, or an even longer harder day looking after your family. Will help you to feel completely relaxed, it is also sure to impress any visitors that you may have, and lets be honest we all like to ‘Look’ our best, so why not have our surroundings looking ‘Good’ too….

Multi Sensorial Sleep Open Air Bed

Fortunately, you do not always have to spend a fortune or take on huge construction projects, to add a touch of ‘Magic’ or achieve a  high-end look in your home!

The following Tips were given to PAIRFUM London by the people in the know, the ‘Hotelier’s’ who’s job it is to create that Luxurious Haven in their wonderful hotels…

Here are just a few ideas or tips to use when creating or up-dating a space, which will quickly become one of your favourite areas at home. A few simple changes and upgrades that you can make when following ‘A Boutique Hotelier’s Guide to Creating a Luxury Haven at Home’. From a grand salon to a cosy sitting room.

Pairfum Livingroom Coffee

Fragrance – well would would lead off with that wouldn’t we….. however there is a very good reason why we do..

When people think about luxury in relation to interior design, they instinctively visualise their surroundings (which is quite normal) they will usually imagine or focus on the things that they can see and touch, but scent is our oldest, and with out you realising it probably our most powerful sense, and one which we ‘Guarantee’ will and does completely change how you feel about a space.

If you don’t believe us! then just imagine walking into a beautiful house or room, which has been permeated by a disgusting aroma – no matter how beautiful it looks – no one would or could stay there unless they suffer from ‘Anosmia’ (loss of the sense of smell).

Bad Smell Nose 2

Now taking this idea a step further…..

Imagine walking into a house or a room that is not as aesthetically pleasing, the furniture may not be to your liking, it may even be mismatched and a little worn around the edges.. but there is a beautiful scented candle flickering on the mantle piece, above a welcoming cosy fire. With a large shabby, comfortable seat or sofa that has seen better days placed in front of it, where you can sit and relax. While from the kitchen comes the smell of a freshly brewed pot of coffee, freshly baked bread or the welcoming aroma of a delicious dinner being prepared…..

Pairfum Lifestyle Living Room Reed Diffuser Loft

Of all the senses – the sense of smell is not easily fooled, it is there to protect us, it is the single sense that goes directly to the brain. So the ‘Nose knows You Know’.. So once the nose is happy with it’s surroundings, the furniture fades into the background, you feel welcome and safe, it is a place you would want to stay. So when planning or designing your surroundings, never forget that most important of factors, the ambient aroma in your home, the top Hotelier’s do not forget and place a very high importance on how their establishment welcomes you as you step through their door, or as you enter in to your bedroom or bathroom.

Pairfum Lifestyle Bathroom Reed Diffuser Cube Medium

When ‘Scent’ is such an important part in the interior design of a home, or work space. How is it that we do not see or hear designers, discuss it with clients when watching an interior design show on T.V, or read about it in interior magazines? It could be that they have not fully grasped how important it is, or some may assume that the customer will choose their favourite smells for themselves. Be that as it may, the problem arises when they do not include or consider just how important ‘How your Home Smells’ is. When first entering a home, a building or a room, the very first thing that greets you is the aroma (whether you are aware of it or not).

Having said that not enough importance is placed on insuring that your ‘House’ or ‘Home’ smells beautiful or welcoming, one group of experts have for years encouraged their clients to use the sense smell when selling their homes … the smell of freshly baked bread or a pot of coffee to make your possible buyers – ‘Feel’ at home….

Sourdough Bread 2

However the experts in welcoming you into their ‘Home away from Home’, the owners and managers of some of the best Hotels in the world, are fully aware of it, and use it to make you welcome and feel comfortable, relaxed and at home when you visit with them.

PAIRFUM luxury and natural reed diffuser on a coffee table in a Mies van der Rohe style house wholesale

Lighting

Every interior designer will advise you that when used correctly, lighting can and will change a room instantly. Stylish and attractive. wall-lights, uplighters, downlighters, spotlights, table lamps, floor lighting, or a simple string of fairy lights are all perfect ways to change the atmosphere or ambience in a room. They are perfect for illuminating spaces, that are not just practical but are also stylish. Particularly if you have certain areas that you need to light up such as stairwells, offices, doorways or a reading area. It may be that you wish to highlight family photo’s or a favourite piece of artwork (especially the ones created lovingly for you, with the use of crayons)..

neo craft soap bubble light natural oil hand body wash

Another perfect form of lighting and one that has been around long before ‘Benjamin Franklin or Thomas Edison’, were even a twinkle in their Mother’s eye. The beautiful flicker of ‘Candle Light’ – a ‘Luxury Scented Natural Candle’ such as the ones found in our PAIRFUM London Collection, are a simply, easy and affordable way to change the atmosphere instantly in any room. Along with adding the soft glow of candlelight, they also bring a relaxing and enjoyable fragrance into your home, and we have a wide range of Perfumes in our collection to choose from, one to suit every home, room or taste.

Pairfum Silver Pedestal Classic Candle Gold

Comfortable Seating

You will also want comfortable seating so that you can relax and enjoy your luxurious surroundings. What to use will depend on your choice of decorative style, your budget and the size of the room you are decorating. However the wide range of stylish sofas and beautiful armchairs that are now available, in a large range of colours, styles and price points make it easier to choose. In the age of up-cycle and re-cycle, one of the ‘Pro Tip’ we were given was “If you can not afford to treat yourself to a new sofa, settee, or couch ( whatever you choose to call it) or a set of new armchairs, then an excellent alternative is to buy or make a new set of large, comfy cushions and or a new throw in a contrasting colour, then kick off your shoes sit back and relax.

top six interior trends london design festival home

Smart Technology

There is a remarkably wide range of technology available which will transform your home, adding a real sense of luxury while bringing your home truly into the 21st century. Wireless home control systems which until recently cost a fortune, are now available for much more reasonable prices. These systems can control the lighting, temperature, entertainment devices, and most systems enable you to control all aspects of your environment, from your tablet or smartphone with ease. No doubt on your wish list may also be the latest television, high-quality stereo system and many other forms of entertainment for this space. However as with smart home technology, these items can be added as and when the budget allows it.

Old Philips Television Set, 3

Decoration

Finally, we all have our own ideas of what defines our decorative style, from retro, shabby chic, minimalist, modernism or boutique. Everyone wants decorative touches that add that 5 Star elegance, luxury, class and sophistication. Artwork, personal photographs, , stylish rugs and ornaments all work well, but avoid having too much as the old adage of ‘Less is More’ also applies to interior design. Otherwise a space could feel cramped and cluttered, most people have in mind the interior of a ‘Luxury Boutique Hotel’ where they may have been lucky enough to spend some time. Or images of rooms from our favourite interior magazine or T.V. program, that we would love to recreate at home.

Pairfum Livingroom Garden

Whatever your style or taste, following the advice or simple tips from the top ‘Hoteliers’ that PAIRFUM London have the privilege to work with, can help create the perfect luxury haven in your own home. As we mentioned earlier it does not have to cost a fortune or involve major building work to create a relaxing and stylish space, and it can quickly become your favourite space to spend time.

If you are planning any interior or design changes to your home we would love to hear from you, and see the before an after images of the work. Please click on the PAIRFUM to contact us.

Relaxing 1

Meditation – Top 5 Ways To De-Stress

We have all been aware for some time that meditation has proven benefits for dealing with stress management, and improvement in overall health.

There are many different types of meditation that are practised worldwide, and each discipline brings with it something unique.

It would appear that everybody is doing it, and as with most things in life some forms of meditations may feel more comfortable for you than others.

Meditation 1

However when we see how many different ways of doing meditation there are, dozens of meditation techniques, including some conflicting information.

It begs the question, is it something for you, and if so which one is best suited for you?

When deciding which form of meditation to use, the first question you should ask yourself is

‘WHY’?

Why am I doing it, and what do I want to get out of it…

Bubble Sulfate Wash Relax Aromatherapy Bath Towel

If like most people, it is to find a way to de-stress, then perhaps one of the five meditations we mention below, may be for you. Perhaps it is simply taking or using some, or a combination of the techniques discussed.

Meditation 3

1 – Mindfulness Meditation

Somewhere in our recent past (very recent past) the word ‘Mindfulness’ suddenly appeared in our everyday vernacular, but what does it really mean? Fundamentally, it is a translation of the word ‘Sati’, a word in the Pali language of ancient India in which many original Buddhist texts were written – roughly translated as ‘awareness. It is used to describe the sense of ‘Living in the Moment of Now’, or having present moment awareness. It’s practitioners claim that with practice, it can be used in any situation, and can bring lasting stress relief  and health benefits.

2 – Mantra meditation

A mantra is one of the most common forms used for meditation – and believed by people who use it to be one of the most powerful ones. The practice of mantra meditation is found in many of the world’s reflective traditions, and also in the practice of meditation in a secular context. It has been proven effective as a stress relief technique. Some people may feel odd at first repeating a word aloud, or even under their breath, but for those who enjoy having a focus during practice, mantra meditation can be a perfect way to do this. It also allows you to focus on a word whose meaning resonates strongly with you, like, “Hope”, “Love”, “Peace”, “Let Go” …. it does not really matter just as long as it works for you.

3 – Metta Meditation

Knows as the ‘Loving Kindness Meditation’ – Metta is another word that comes from Pali, which means kindness, benevolence, and good will. This form of compassion meditation has been tested scientifically to demonstrate the efficacy of metta and related meditative practices. People who use this form of meditation say it’s benefits include the following – boosting one’s ability to empathise with others, it helps to develop positive emotions through compassion, which includes a more loving attitude towards oneself. Increased self-acceptance, a greater feeling of contentment about one’s life, and an increased feeling of a purpose in life

4 – Taoist Meditations

The Chinese philosophy of Daoism (which is also practised as a religion) and dates back to Lao Tzu, is the practise of living in harmony with Nature. The purpose is to quieten the mind and body, to unify the body and spirit and find inner peace. Some styles of Taoist Meditation are specifically focused on improving health and increasing longevity.

5 – The 5-Minute Meditation

Now whether you choose to try a particular form of meditation or not, in your quest to relax and de-stress. Anything that is called the ‘5 Minutes Meditation’ is worth a try … there are two main benefits to five-minute meditations – firstly, they can be effective for relieving stress quickly when you don’t have a lot of time on your hands. Secondly, well do you really need a ‘secondly’ when it takes just 5 minutes, to calm down, lower your blood pressure and think more clearly. What is the ‘5 minuet meditation’? well basically – you get yourself into a comfortable position, close your eyes and relax. Take a few deep breaths from your diaphragm, become aware of the tension in your body, and then slowly and gently release it. Try to visualise the tension leaving your body from your head to your toes, leaving in it’s place a feeling of warm, peaceful relaxation.

Sleeping Woman Night Linen Pillow Spray

Don’t worry about whether you are doing it correctly or not, meditation is something we know how to do naturally, we just do not take the time to do it…

So from everyone here at PAIRFUM LONDON, we say relax ” Take time to smell the Roses” – you deserve it….

Essential Oils 3

Review of Top 10 Essential Oils – Keep Young and Beautiful

Essential Oils – we have heard about them read about them, and most lightly we have used or do use them in our day to day lives.

If you have ever had a professional therapeutic massage or a treatment at your local beautician, maybe you have even been lucky enough to visit a spa..

PAIRFUM perfume oils in bottles for reed diffuser

Then whether you realise it or not the chances are you have had essential oils, applied, massaged or mixed in with your treatment.

Since time immemorial ‘Woman & Mankind’, have been searching for the Elixir of life…..

A magic potion that would help them – Keep Young and Beautiful.

If you would like to find out which one of the Reviewed Top 10 Essential Oils – claims to have ‘Youth Renewing’ properties then read on…

A large number of our customers that run Spa’s or Treatment centres, use the PAIRFUM London Healthy Diffusers and Candles, because they are made using Essential Oils.

PAIRFUM luxury scented candle and natural reed diffuser on a side table in a Nordic style house

Essential Oils are in essence the concentrated liquid extracted from plants, which are highly aromatic and can be used for certain medicinal, pharmacological and culinary purposes.

They have been used for centuries in the creation of Perfumes, Soaps, Lotions, and when processed in a particular way, they are safe to use in cooking, much like the way you may use vanilla or almond extract.

INNOCENT VANILLA YL04 Stretched By Savvas

So many articles are written about ‘Wellness’ , and finding ways to promote good health, to help you relax and de-stress after a busy day. Could using Essential Oils be the answer?

Sleeping Woman Bed Pijama Linen

Are there any benefits to using Essential Oils, and if so what are they?

Question Mark Info Graphic

We have picked the following ‘Ten Essential Oils’, some you may be familiar with, some less so, whatever the case may be hopefully you will enjoy finding out a little more about them…….

1. Basil Oil:

Every cook knows how wonderful this herb is in cooking, it has also been claimed that use of the oil helps with or alleviates, nausea, motion sickness, indigestion, constipation, relieves cold symptoms, infections, relieves stress, improves blood circulation and helps alleviate Pain… to name but a few. So quite a wide range of uses for this wonderful little plant.

PAIRFUM herb basil natural room fragrance perfume

2. Peppermint Oil

If you were asked to describe – Fresh, Green, Sparkling – then for most people peppermint would spring to mind. Used for it’s cooling effects and to help relieve sore muscles. It is well known for it’s ability to aid in digestion, and some claim that it triggers satiety. ( If so – this is one to add to the shopping list). Users also swear by it’s antimicrobial properties, which is why it can be used to fight infections and even freshen your breath. This is one of the reasons we find that little tray of mints on offer at the end of a meal in a restaurant.

Peppermint Leaves

3. Eucalyptus Oil

Eucalyptus actually refers to a large genus of flowering trees that has over 700 different species, most of which are located in Australia and New Zealand. The oil has historically been used for infections, upset stomach, asthma, joint pain and burns. Known as one of the more versatile essential oils, it’s often found in mouthwashes, etc.. However as with all essential oils it should not be applied directly to the skin, or ingested without first consulting a doctor or specialist.

Eucalyptus Tereticornis Flowers,

4. Frankincense Oil

Very few of us have not heard or read about the story of ‘The Three Wise Men’ or ‘The Three Kings’, one of whom brought frankincense as a gift for Jesus of Nazareth. This essential oil is an aromatic resin used in incense and perfumes obtained from trees, sometimes referred to as Olibanum. Some of the claims made for this oil are that it can offer a variety of health benefits, including helping relieve chronic stress and anxiety, reducing pain and inflammation, and boosting immunity. Some claim that it aids concentration, and that it may help you focus on the task at hand. ( Well, with that in mind – I will also add this one to my shopping list) it’s worth a shot.

Frankensense Boswellia Sacra

5. Juniper oil

A juniper berry is the female seed cone produced by the various species of junipers, not a true berry, but is in fact a cone that looks like a berry (glad we could clear that up for you!) The uses for this oil range from a cleansing and detoxifying agent, to a natural skin toner that reduces the appearance of skin blemishes. Which may be the reason it is found in a variety of skincare products. It may also be the reason some people have the odd restorative ‘G&T’ now and again – just saying….

Juniperus Berrys Communis Cones

6. Lavender Oil

If you have not heard of or used Lavender Oil, then the one question that we have to ask is “Where have you been?” One of the most well known aromas worldwide, and we must also mention one of the most polarising aromas (as some people have a well known ‘Marmite Moment’ when you mention it) is used to calm, relax and de-stress. One of PAIRFUM’s best selling products is the Lavender Pillow Spray – For A Deep Night’s Sleep so if you do want to drift off peacefully into the land of nod – then look no further.

Lavender Field Outdoor Perfume

7. Lemon Oil

Lemons like most citrus fruit, remind us of Sunshine, Health and Vitality, believed to boost immunity, lemon essential oil can be added to a cup of tea, a glass of water or beer – come to think of it –  just about any drink that you want to add a sparkle to. It’s also commonly found in household cleaners, this may be due to the fact that the oils are easier to extract, and for that reason less expensive to produce. The aroma of Lemons is always uplifting and energising.

PAIRFUM cocktail spice lemon bay leaf star anise home fragrance perfume

8. Carrot seed Oil

We have all heard that eating carrots helps maintain or improve our eyesight, well claims for this essential oil also include it’s ‘Youth’ promoting effects, as it contains antioxidant properties. (Note to self – add extra carrots to the shopping list). It is also said to help relieve joint conditions. So! to Keep Young and Beautiful….. it really can’t hurt to put carrots at the top of the shopping list for now….

Carrot 1

9. Rose Oil

One of the most expensive ingredients in the Perfumery industry, Rose Oil is the essential oil extracted from the petals of various types of roses. It may be extracted through steam distillation, while rose absolutes are obtained through solvent extraction, the absolute being used more commonly in perfumery. Despite the high price and the advent of organic synthesis, rose oils are still perhaps the most widely used essential oil in perfumery. The Essential Oils are used in a number of applications, as it is believed to be an excellent emollient, a moisturiser for dry skin, contain anti-inflammatory properties to help treat redness and inflammation. Along with possessing antiseptic and astringent properties. Remember that what ever life brings, we should all “Take time to smell the roses”

Pure White Rose

10. Tea Tree Oil:

Has become more widely know in recent years, a native to Southeast Queensland and the Northeast coast of New South Wales, Australia. It is extracted from the leaves of the’Tea Tree’ or the  Melaleuca alternifolia. It is reputed to have antibacterial properties used for scrapes and cuts. It has also been claimed to work on everything from toothaches to head lice…. but as we have mentioned before, as with all Essential Oils it comes with a word of warning – it may cause you to have a severe reactions, so never take or use any Essential Oils  without first checking with your Doctor if this is suitable for you to use.

Wildflower Leptospermum Grandifolium Bairne Track

As with everything in ‘LIFE’ it is better to be ‘Safe than Sorry’….. so … A word of caution

While essential oils are generally considered safe to use, they shouldn’t be ingested in large quantities. It should also be noted that they should not be applied to the skin directly, as they may be an irritant or a sensitiser. If you’re thinking about regularly using an oil, you should always insure that you research the usage guidelines and potential risks, especially if there are children or pets in your home.

A NOTE about PREGNANCY:
As not all oils are safe for use during pregnancy. It’s probably safer to refrain from using any oils, since there is no solid evidence of their safety. Plus, pregnant women do tend to be more sensitive to smells and substances during this time. If in doubt always check with your Doctor.

If you would like to know more about the PAIRFUM London Collection – please get in touch we would love to hear from you.

 

 

 

Flower Crown PAIRFUM London Colours

Has a Blooming Flower Crown gone to Beyoncé and Rihanna Heads?

Are Flower Crowns the accessory of the summer, Has a Blooming Flower Crown gone to Beyoncé and Rihanna Heads?

Flower Crown PAIRFUM London STYLEThe answer is a resounding “YES”!Beyoncé And Rihanna Are On The Front Of September US And UK VoguesWhen the Queens of Music, Fashion and Style don Blooming headpieces wearing them on the covers of September US and UK Vogues , it is only a matter of time before you see them gracing the heads of Beautiful Brides, and in vogue festival goers.florist the new perfumerMakeup Artists and Makeup Lovers in general, were blown away by the ‘Look’ created for Rihanna by visionary makeup artist Isamaya Ffrench.Voguerihannacover Sept 2018A number of artists were even inspired to recreate Rihanna’s look, such as Alissa Ashley and Ariel Thomas from Atlanta,also known as Jay Thomas on Twitter and Instagram.alissa.ashley Instsgram Post The reason the beauty world is still catching it’s breath, is from the sight of Rihanna and her pencil-thin eyebrows!!

Now before you do anything drastic to your eyebrows……. Rihanna’s look is created using an industry secret …. so she can go back to her normal look at any time she wants….. so sigh of relief all round.

Now as beautiful as the Vogue images are, and as wonderful as the recreations were ( works of art really).

Here at PAIRFUM London what captured our imaginations were the Blooming Headpieces…..Flower Crown PAIRFUM London HeadThe Headpieces worn by Beyoncé’s , was created using fresh flowers by Athena Duncan of Rebel Rebel florists…

The one question we wanted to ask was ! did the Blooming Headpieces smell Wonderful?

Question Mark Info GraphicIf you were recreating one of these beautiful creations for your special day or for a special occasion, then would you not want it to blend perfectly with your outfit?Flower Crown PAIRFUM London DressWe know from years of experience that choosing the Perfect Perfume, for that special occasion is one of the top priorities when planning what to wear..

PAIRFUM World's First Perfumer Eau de ParfumSo if you do plan to wear a Flower Crown or like Beyoncé and Rihanna let a Blooming headpiece go to your head….Flower Crown PAIRFUM London CoatThen you should insure that the Perfume of the Bouquet or Flowers chosen to make the Headpiece, blends seamlessly with your favourite or chosen perfume of the day…..

Pairfum Room Fragrance Rose Perfumed Candle Ice CreamNothing would be worse than having a cacophony of fragrances that may overwhelm you or do not match…

So when choosing the flowers be sure to choose fragrance family’s that compliment each other..PAIRFUM London's Perfect PerfumeOne simple rule of thumb is to match the colour of the flower with the colour of your Perfume, for example a ‘White Flower with a White Flower Perfume’, a ‘Red Flower with a Red Flower’ and so on ….PAIRFUM White Flower RoseIf you do choose to have a multi coloured Headpiece then don’t panic, as most shop bought fresh flowers nowadays have no perfume or a very faint aroma.

So this will allow you to choose your favourite fragrance, without having to worry

Whether you choose to let a Blooming Flower Crown go to your head or not….

Everyone here at PAIRFUM London wishes you a ‘Scent-Sational’ time xx

 

 

 

Patricia Arquette Oscars 2015

Warren Buffett, PAIRFUM and the Me Too Movement (or #MeToo)

In an article in the Platinum Business Magazine’s ‘The Big Story’ , Warren Buffett, PAIRFUM and the Me Too Movement (or #MeToo) were mentioned..Pairfum Home Fragrance Giftbag Large Perfumed Candle Reed Diffuser BellO.K, so maybe PAIRFUM was not mentioned in the same exalted company as Mr Buffett and the reference to #MeToo, refers to using the power of Women in Business and Life, rather than wasting this immense untapped pool of talent.

Millicent FawcettHowever that article did strike a cord with us….

Not only is it about encouraging and empowering Women, it is also about optimism and positivity.

Mr Buffett stated that – “It’s one of the things that makes me optimistic about America because when I look at what we have accomplished using half our talent for a couple of centuries, and now I think of doubling the talent that is effectively employed — or at least has the chance to be — it makes me very optimistic about this country,”.

Warren Buffett 1He also said that “Life is a lottery, I had a 50% chance of being born Female with the same IQ and talent, which would have made career options as limited as they were for my sisters”.

He mentioned that his sisters who were born around the same time as him the 1930, were given the advice to marry early and marry well.

Scandinavian Picnic Midsummer Flowers CocktailAlthough society has come a long way since then, Buffett recalls a time when women were kept out of the workforce and predominantly told to depend on marriage as their path to livelihood.

He has also spoken about his own shortcomings in encouraging and empowering women. During the first ‘United States of Women Summit’ in 2016 at the White House, which was a summit held in Washington, D.C. that focused on gender equality in the United States.

Warren confessed that he only thought to put a woman on the Berkshire Hathaway board in 2003 almost 40 years after taking over the company, and this he confesses was not his own idea but that of his wife Susie.

Warren And Susan Buffet 1In an essay for Fortune Magazine in 2013, Buffett argued that “women are a major reason we will do so well” he also warned that the great “enemy of change” lives in “the ingrained attitudes of those who simply can’t imagine a world different from the one they’ve lived in.”

When so much in today’s World appears negative and derisive, it is heart warming to see successful people like Warren Buffett who place such stock in ‘Integrity and Ethics’ in business.

He has also said that “If you’re in the luckiest 1% of humanity, you owe it to the rest of humanity to think about the other 99%”.

If that is the case then we all owe a debt of gratitude to the wonderful ‘Women’ in our lives, to our Great Grandmothers, Grandmothers, Mothers, Sisters and to any Women who was brave enough to take that first step for us.28239952868 754c2b2071 BAs Warren Buffet once said…..

“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

So from all the Women and Men here at PAIRFUM London – “Thank You”

dinosaur flower

Did Dinosaurs stop to smell the Flowers

An article in the Guardian by Nicola Davis entitled – Did Dinosaurs stop to smell the flowers – made us smile and then stop to consider if they did?Flowers losing fragrance due to global warming petuniaEven if they did so what….

As part of her research Nicola met and spoke with, Gemma Lake and Guy Barter the Chief Horticultural Adviser for the RHS.

RHS WisleyIf! Dinosaurs did stop to smell the flowers, then this would mean a number of things….

One: that Flowers already existed … well they have always existed… haven’t they?Lavender Flower Fragrance Green OutdoorWell the answer to that is, that after years and years and years of research, the history of flowers continues to vex scientists.

Even Darwin the naturalist, geologist and biologist, best known for his contributions to the science of evolution once wrote that the  evolution of ‘Flowers’ was “an abominable mystery.”

Charles Darwin In 1881So, when we say years, we mean years – consider that at the time of Darwin’s death, the oldest known fossils of flowering plants came from rocks that had formed between a 100 million to 66 million years before, during the Cretaceous period.

Flowering plants make up the majority of living plant species on the planet, they dominate many of the world’s ecosystems, from rain forests to grasslands and farms.

Most of the food we eat is derived from flowers, in the form of foods like corn, rice or wheat. We normally associate ‘Flowers’ with our gardens, but the sheer diversity of flowers in all their wonderful forms and colours is amazing, from garden or wild hedgerow roses, to magnolias, dandelions or pumpkins.

Scandinavian Picnic Midsummer OutdoorsFlowering plants revolutionised life on Earth, so the next time you stop to admire or smell a flower say ‘Thank You’ , because what ever they look or smell like, we would and could not exist with out them.Relaxing Garden PondsSo if it is true that dinosaurs did stop to smell the flowers (and who are we to argue, especially not with a Dinosaur), and in doing so have had a role to play in the emergence of flowers.

Perfume Man Woman Merge Human Nature 5Then we here at PAIRFUM London  would like to say a big ‘Thank You’ to the Dinosaurs, for being one of the first to appreciate a Wonderful Perfume

 

Women Perfume Spray

Should How We Wear Perfume change during a Heatwave?

It may seem like a funny question to ask, but should how we wear Perfume change during a heatwave?

Top 10 Misconceptions About Perfume

However there are very good reasons to change what you wear during hot weather, for example our skin temperature is naturally higher when we are out in the Sun, and Perfume on your skin will evaporate faster and can appear stronger.

The temperature of your skin and of the air, affects the way molecules evaporate and consequently the way perfume smells.

So – Should How We Wear Perfume change during a Heatwave?

where to apply perfumeMost people would say that there are no hard and fast rules for summer perfume.

It will really depend on everything from your location, your personal taste, to your culture.

The following are a few top tips from Huib Maat of PAIRFUM London:

Always remember the “Less is More” rule when it comes to ‘Perfume & Hot Weather’.

Women Perfume Bottle SprayWhen deciding which Perfume to choose – one insiders secret – and don’t tell your partners I told you..

Don’t forget to check the Men’s section of the Perfumery counter, or maybe just borrow some from someone! – you may happen to know…..

Perfume Cologne Man BlackWHY, I hear you ask?

Well – Citrus, fresh Green or Aquatic notes are perfect in the heat, and most classical or modern male colognes contain these…

Man Too Much PerfumeTry it! you may be very surprised how much you love them – on you.. and (your partner may also be very surprised when his goes missing!!)

We have been conditioned over the years to associate certain perfumes or notes, with certain meteorological conditions.

Misconceptions Perfume Sunlight Colour Change Time DeteriorateFresh, light, cool fragrances are synonymous with warm weather, and the heavier, sultry, warmer notes with colder days.

However- never be afraid to experiment – just as with the idea of using a Men’s cologne..

Wearing a perfume or fragrance that contains notes such as incense, woods or spices, can be perfect Summer fare.

Vanilla Anise Spice Oriental PerfumeJust remember the most important tip of all – is to relax and have fun with your summer perfume.

 

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What Your Perfume Says about You

What Your Perfume Says about You – you may be surprised… but it speaks volumes and is very telling!

Top 10 Misconceptions About Perfume

Like your clothes, your favourite tipple, the music you listen to or the books you read, your choice of fragrance says a lot about the type of person you are.

Christmas Light Wine Rose Room Fragrance Reed Diffuser

It’s almost impossible to pick a fragrance without it being a reflection of your life experience, or one that does not contain certain aspects of your personality.

Smile Happy Health Everyone Girl

You may have heard the phrase “you are what you eat”, well we here at PAIRFUM London believe that “You are what you wear” – in regards to Perfume that is…Perfume Flacon Parfum Alcohol LonglastingIt is also the reason why !!

Before PAIRFUM London creates a ‘Perfume’, our Perfumer always has in mind a profile of the type of person, he is creating the fragrance for. It is like a vocation or some may even say a religious calling, to match the fragrance notes to the personality or spirit of the wearer.

Perfumers Organ Fragrance Oil Accord Create

When deciding on which Perfume to ‘Wear’ or ‘Buy’, your decision may not be as random or simple as you think….

Pairfum Art In Fragrance 14Numerous studies, and countless hours over the the last 30 years have been spent on researching the effects of the sense of smell and taste on human emotion, mood, behaviour, and related disease.

From researchers conducting personality tests on subjects, and then comparing them with the results of tests carried out on participants  who took part in a study of ‘fragrance and flavor preferences’. With one researcher describing the tests as a ‘Rorschach’ test but using odour.

Perfumer Nose Smelling Strip Evaluate ScentHow? you may ask could a ‘Personality’ test and your ‘Fragrance’ preferences be related?

Research into why we chose one particular aroma over another, has fascinated scientists and researchers for decades.

It stands to reason that we will obviously have a better understanding of someone, if you know their likes and dislikes. If this is the case, then it must also stand to reason why, ‘Understanding’ ourselves and our ‘Personalities’ would help us make more informed decisions.

This relates to every aspect of our lives, relationships, decision making, work, rest and play…

If you are looking for that ‘Someone Special’, and have ventured out on that first date….

You meet ‘Ms or Mr. Possibly Perfect’ for the first time and smell their ‘perfume or cologne’, and instantly even if you are not always aware of it.. you know much more about their personality than you think…..

Love Man Woman Perfume KissDO YOU KNOW YOUR PERSONALITY TYPE?

IF NOT –  WOULD YOU LIKE TO KNOW WHAT IT IS?

The following is the ‘Myers-Briggs’ personality chart:

MyersBriggs Personality Type 1

Which one are you? are you a………..

ESTJ: A true leader, they recognises the strength of the individual, as well as that of the group.

ISTJ:  A hard worker very reliable and dependable, a true Friend.

ESFJ:  A person who enjoy helping others, are the perfect role model.

ISFJ:  Have the ability to connect with others on an intimate level, is supportive and one of the worlds peacemakers.

ESTP: Are full of passion and energy, have rational if sometimes distracted mind, wonderful at Inspiring others, are natural group leaders.

ISTP: Are known for their creativity, sense of humour, hands-on approach and their strong sense of direct fairness

ISFP: Live a life full of colour and are inspired by connections with people and ideas, sensitive to others feelings and appreciate harmony

ESFP: Lives in the moment and excitement of life, are generous, encouraging and has irresistible style.

INFJ: Decisive, full of creativity, imagination and conviction.

ENTP: Loves to play ‘Devil’s advocate’, are honest, independent and love to brainstorm ideas and think big.

ENTJ: Are natural-born leaders, with a personality type that embodies the gifts of charisma and confidence.

INFP: The worlds true idealists, who will always look for the good in even the worst of people and events.

ENFJ: Born leaders, that are full of passion and charisma and are naturally confident.

ENFP: Is a true free spirit, enjoying social and emotional connections, they are also charming, independent, energetic and compassionate.

INTP:  Inventiveness, creativity with a unique perspective and vigorous intellect.

INTJ: A natural thirst for knowledge, are starry-eyed idealists that think nothing is impossible, look at life like a a giant chess board.

MyersBriggs Types Perfume PersonalityUnderstanding a personality type, our own, that of someone we love or someone we have just met. Could help us navigate more easily the day to day interaction in our work and social life.

We also know from studies that choosing a Perfume is closely connected to ‘Personality type’ and Colour preferences.

Now that you know what your ‘Personality Type’ is…..

WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?

If so we would LOVE to hear from you here at PAIRFUM London – click here to send us your contact details for further information.

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WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?

WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?

10 Amazing Things About Your NoseSo often we are asked – “How can I be sure the Perfume I am wearing suits me”?

Question Mark Info GraphicWell one very simple answer to that is…..

Most people know what they ‘Like’ and ‘Don’t Like’Bad Smell Nose 2It may be stating the obvious, but in most cases the ‘Nose & Skin’ knows.

However if you would like to have a deeper understanding of ‘How & Why’ we may choose a particular Fragrance…

Our in-depth article that will be published tomorrow, helps you understand: “What Your Perfume Says about You”.

In the meantime, you can buy your favourite Home Fragrances and Skin Care products here.

 

flower power 1

The 70s are back! Remember the Iconic Perfumes of the 70s?

If someone told you – The 70s are back , or asked you if you remember the Iconic Perfumes of the 70s?

What is the first thing that springs to mind?

Is it bell-bottoms which were a staple., or words like ‘Groovy and Flower Power’.Flower Power Love 1How about T.V. programs such as Starsky and Hutch, The Dukes of Hazzard and Charlie’s Angels.

Maybe it is the Music, or World events that were happening at the time.

What ever it is that springs to mind, the 1970’s had some iconic styles, great music, wonderful Perfumes and no shortage of political scandal.Woodstock 70's 1So like it or not everywhere you look, style trends from the ’70s are back or making a comeback.

If you are wondering why we think the 70s are back? just look at how…

Recently style from the 1970’s has begun to resurface, open a magazine or fashion blog post, and you spot the odd fringe, frayed denim and where would we be without flares.

Bell Bottoms 1970

Do you ever wonder why certain trends come around again when they do?

Is it fashion houses simply regurgitating styles in a cyclical order?

Or! has it to do with ‘Zeitgeist’ – the defining spirit or mood, of what people feel and what is happening in the world.

The good thing is that when you look back at what defines a decade, most people remember the Fashion, Perfume, Food and Music that shaped it.Well Dressed Couple 1970If The 70s are back – then we here at PAIRFUM London  want to look back at the wonderful Perfumes of the time.

It is hard to think of Fashion in the 70s without ‘Saint Laurent’ springing to mind, as Yves Saint Laurent was himself synonymous in revolutionising the landscape of 1970’s fashion.

So as an homage to this colourful, ‘Funky’ period in history, we have picked out!

Our Top Ten Iconic Perfumes of the 70s, that helped defined an era:

Charlie the legendary perfume by Revlon presented in 1973, ad campaigns for the scent featured a number of models including Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company’s advertising.

Sims The First African American Woman In History To Be Featured In A Cosmetic Company’s Advertising For Charlie Perfume

 

Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel’s birthday, the 19th of August. The perfume was launched just a year before she died, and the scent was created by Henri Robert.

Original N°19 Fragrance Which Was Released In 1971

Diorella a fragrance by Christian Dior, for women brought to the market in 1972. Created to symbolises the spirit of freedom of the 1970s.

Original Diorella Fragrance By Christian Dior 1972

Rive Gauche a women’s perfume launched by Yves Saint Laurent in 1971, remembered by many for it’s all-aluminium silver and cobalt blue striped bottle.

Image Of The Original Rive Gauche A Women's Perfume Launched By Yves Saint Laurent In 1971

Opium another of the iconic perfumes created for Yves Saint Laurent in 1977, it caused quite a stir at the time with its controversial name and ad campaigns.

Image Of The Original Opium Perfume By Yves Saint Laurent In 1977White Linen was created for Estee lauder by Sophia Grojsman in 1978, and was a modern classic.

Image Of The Original White Linen Created For Estee Lauder by Sophia Grojsman In 1978

Anais Anais by Cacharel a fragrance created for women 1978, this was the first perfume created by them.Image Of Original Anais Anais By Cacharel A Fragrance Created For Women 1978

Cristalle Perfume by Chanel  – a fragrance for women released in 1974, remembered by many for it’s Green Notes.Original Image Of Cristalle Perfume By Chanel  A Fragrance For Women 1974Estée Lauder launched Cinnabar in in 1978, in answer to Yves Saint Laurent Opium..Original Image Of Estée Lauder Cinnabar For Women 1978First by perfumer Jean-Claude Ellena for Van Cleef & Arpels, when Ellena was commissioned to create ‘First’ back in 1976 – it was literally the first ‘jewellery fragrance’ in the world.

First By Perfumer Jean Claude Ellena For Van Cleef & Arpels In 1976

There are so many other wonderful Perfumes from the 70s such as, Clinique Aromatics Elixir by perfumer Bernard Chant, Oscar by perfumer Christian Bastard-Lafitte for Oscar de la Renta in1977, Lauren created by perfumer Bernard Chantby for Ralph Lauren also in 1977, Ciara by Revlon in1973… but for now we will just keep it to our top ten

Now when looking back over our selection of some of the classic Perfumes of the 70s, we may be accused of being a bit top-heavy with the Female fragrances of the time.

Why have we not included any Male fragrances?

Well, you must also remember that in the 70’s Men wore ‘Aftershave’, and these great Fragrances that came to epitomise this era are so iconic, that we have decided that they deserve a separate article all to themselves.

So, watch this space!

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