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A Guide to Perfume Maintenance: How to Keep Your Fragrance Fresh

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From evoking memories and enhancing moods to making lasting impressions on everyone we come into contact with, perfumes play a significant part in our day-to-day lives. However, without proper care, even the most exquisite fragrances can lose their allure over time. 

At Pairfum, our passionate in-house perfumer and talented artisans use their skills to create a wide range of unique aromatic products. Our collection includes niche fragrances, luxurious scented candles, reed diffusers, room sprays and more. Regardless of your fragrance needs and preferences, we’ve got you covered!

In this perfume maintenance guide, we’ll help you understand the essential steps and techniques to maintain the integrity of your perfumes. We’ll share expert advice on proper storage techniques, highlighting the impact of temperature and light sensitivity on perfume quality. Additionally, we’ll uncover tips for handling and applying perfumes effectively to maximise their longevity and projection. 

Prepare to immerse yourself in a world of fragrance care and discover the secrets to keeping your aromas captivating and fresh. 

1. Proper Storage Techniques

Perfume maintenance, Pairfum's mandarin blossom and sandalwood perfume bottle and box.

Proper storage techniques are vital for preserving the freshness of your perfumes. When it comes to storing fragrances, protecting them from light, heat and air is crucial. Ideally, perfumes should be stored in cool, dark places away from direct sunlight and extreme temperatures. 

Airtight containers or boxes can shield fragrances from exposure to oxygen, preventing them from oxidising and deteriorating. Additionally, avoiding fluctuating humidity levels can help maintain the quality of the fragrance. 

By implementing these proper storage practices, you can ensure that your perfumes retain their original aroma and longevity, allowing you to enjoy them for an extended period. For a unique aromatic experience, explore our niche fragrances now.

2. Handling and Application

Perfume maintenance, three niche fragrances from Pairfum's collection.

Proper handling and application techniques are essential for maximising the lastingness and impact of your perfumes. When handling fragrances, it’s crucial to avoid unnecessary exposure to air, heat and light, as these factors can degrade the perfume over time. 

Applying perfumes strategically on pulse points, such as the wrists, neck and behind the ears, allows the fragrance to interact with the warmth of your body, enhancing its projection and span. Make sure to apply your perfumes with a light touch, as excessive spraying or rubbing can alter the aroma and cause it to dissipate more quickly. 

Mastering these techniques ensures that you make the most of your perfumes, experiencing their captivating fragrance to the fullest. Moreover, try to avoid making common mistakes that could degrade your fragrance quality.

3. Temperature and Light Sensitivity

Temperature and light sensitivity play a significant role in maintaining the quality and longevity of your perfumes. Extreme temperatures can degrade fragrance compounds, altering their aromas and diminishing their potency. 

Always make sure to store your perfumes in cool and stable environments to prevent heat-induced damage. Additionally, avoid exposure to direct sunlight as it can lead to chemical reactions within the fragrance, resulting in changes to the aroma profile. 

You can protect your perfumes from light and temperature fluctuations by storing them in opaque containers or cabinets as it helps preserve their freshness and integrity. By understanding and mitigating temperature and light sensitivity, you can ensure that your fragrances retain their true essence and captivating allure.

4. Cleaning and Maintenance Rituals

Cleaning and maintenance rituals are essential for keeping your perfume bottles and packaging in pristine condition. Over time, residue and buildup can accumulate on the surfaces, affecting both the appearance and functionality of the containers. 

Regular cleaning with a soft cloth and mild detergent can remove dirt and dust, restoring the luster of your perfume bottles. Atomisers and spray nozzles should also be cleaned periodically to prevent clogs and ensure proper fragrance dispersion. 

Additionally, maintaining the integrity of the packaging, such as avoiding excessive exposure to moisture or rough handling, contributes to the overall longevity and appeal of your perfumes. By incorporating these cleaning and maintenance rituals into your routine, you can keep your fragrances looking and performing their best.

5. Fragrance Maintenance on the Go

Perfume maintenance, man and woman with Pairfum's cardamom, tonka and white oud perfume.

Traveling with perfumes requires careful consideration to ensure that your fragrances remain in top-notch condition. You can choose travel-friendly perfume options, such as solid perfumes or travel-sized bottles, to minimise the risk of leaks or breakage. 

Safeguard your fragrances by placing them in protective cases or wrapping them in soft clothing to prevent damage during transit. Moreover, keep in mind the temperature and light conditions during your journey to avoid exposing your perfumes to extreme heat or direct sunlight. 

Finally, pack your perfumes in your carry-on luggage to prevent them from being subjected to rough handling or temperature fluctuations in checked bags. By following these tips, you can enjoy your favourite aromas wherever you go while preserving their freshness and quality.

To Find Exquisite Niche Fragrances, Choose Pairfum London

Now that you understand the basics of perfume maintenance, why not browse through our selection of niche perfumes? You might just find a new signature fragrance.

At Pairfum, our in-house perfumer is passionate about fragrances and dedicated to innovating new and unique aromas to delight our customers. 

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about our offering.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Curls 1 1

How To Find A Strong Perfume?

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Eau De Parfum Person Reflection Spiced Rum Lime Guaiac Wood Man Strong Perfume

We are often asked the following questions about strong perfume:

  • How do I find a strong perfume?
  • Which one of yours is a strong perfume?
  • Does a strong perfume last longer?
  • How do I know if my perfume is strong?

In this post we explain what to look for when trying to find a strong fragrance.

Eau De Parfum Person Reflection Scarlet Rhubarb Oakmoss Hat The Magic Of Strong Perfume

What Does Strong Mean In Fragrance?

As perfumers, we find that when consumers use the term ‘strong’ to describe a perfume, the frequently refer to one (or all) of the following:

  • the fragrance intensity itself, e.g. do you feel wonderfully fragranced after one single spray or do you need several sprays?
  • the longevity of the fragrance, i.e. for how long it lasts after it has been applied and under which conditions, e.g. in the heat of the Middle East or the European Winter. A fragrance might be strong initially but sadly not last.
  • its radiance: ‘Projection’ refers to depth or distance a perfume radiates to, i.e. can only somebody standing right next to you smell or do you fill the room with your fragrance when you enter.
  • Sillage is the wake or trail a fragrance leaves behind, i.e. is the fragrance gone as soon as you leave, or does it have a beautiful trail that lingers long after the wearer has left. You will probably remember this type of situation. Technically speaking, your fragrance has ‘sillage’ when even trace amounts are perceivable. A good example is vanilla where even the tiniest amount will be noticed.
  • perception: we frequently find that when somebody doesn’t like a perfume, they say “it is too strong”. A perfume that we love, typically can’t be strong enough.
  • familiarity: it can be that our noses have become trained to identify certain notes, e.g. we find it easy to identify lavender because our mother used to keep some in our wardrobes against moths. We all have certain perfume ingredients that we find easy to identify and that give us the impression that a fragrance is strong or perhaps even too strong.
  • ingredients: there are some ingredients which are very strong for some and not perceptible for others. A good example is musk: Some can’t smell it all, but others perceive it strongly. Consequently, a perfume containing musk can be both strong and weak, depending on who smells it.

It is not always easy to distinguish clearly between these, as there is some interdependence, e.g. a weak fragrance will struggle to project.

In other words, the next time somebody says “your perfume is strong”, try and find out ‘how’ it is too strong? You will enjoy hearing how your fragrance is perceived.

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Suit strong perfume

Finding A Strong Perfume?

Now with this in mind, how do you find a strong fragrance?

As perfumers, we have found the first 4 x from the list above to the be most important:

  1. Intensity: when you look for an intense perfume, there is no point looking at a fragrance with a low fragrance concentration, e.g. an Eau Fraiche, Eau de Cologne or Eau de Toilette. Instead, opt for an Eau de Parfum (ideally an Intense or Extreme version) or a Parfum. You will also have to apply it generously, as it doesn’t make sense to buy a strong perfume and then not applying enough.
  2. Longlasting: the trick to find a longlasting fragrance is to focus on fragrances that come across as ‘heavy’, ‘rich’, ‘woody’ or ‘oriental’. A light citrus cologne or aquatic marine notes will never be longlasting.
  3. Radiant & Sillage: finding the fragrance for you that has both ‘projection’ and a beautiful ‘sillage’ is a question of trialling and wearing a few.

How To Make My Perfume Strong?

Once you have found your strong perfume, how can you make it stronger on you? The trade-off for making your perfume stronger using the techniques we describe here, is that it won’t last as long.

  • Pulse Points: to make your perfume stronger, apply it to areas of your body that are warmer because the blood vessels are close to the surface of your skin, e.g. your pulse points.
  • Area: the bigger the area you apply your fragrance to, the stronger the perfume will be, as it will have a bigger surface area from which it can evaporate. If you want a strong fragrance, don’t just apply it to your pulse points but also your neck, décolletage, hair, arms and even your scarf and clothes (as long as you have tested that your perfume doesn’t discolour them).
  • Don’t cover it: one of the tricks to make a perfume last longer is to keep it covered with the clothes you wear. We are looking for the opposite, a strong perfume. Hence, to make your perfume strong apply to your exposed skin, e.g. the neck, bare arms & hands, … or your hair.
  • No oil: don’t apply your perfume to areas where you applied lotion or oil, as the oil will bind with your perfume and will hold it back. In other words, it will less strong.

There is one technique that we do not find makes a perfume stronger:

  • Layering: we see fragrance enthusiast recommending that you should layer different fragrances to make the overall perfume stronger. They obviously feel that it works. This is, however, easily explained because if you spray a perfume several times it becomes stronger, regardless of whether you spray the same or a different fragrances. In other words, it refers back to ‘intensity’ we explained above, i.e. your perfume get stronger the more you apply, … which is obvious. Equally, if you layer a strong perfume over a weak one, the overall fragrance becomes stronger but why not apply the strong perfume twice, as it will dominate the overall note anyway. In other words, there is nothing within the technique of layering that makes a perfume stronger.

Looking For A Strong Perfume? Choose Pairfum London.

With this in mind, we invite you to try the Natural Niche Perfumes in our Online Perfume Boutique.

If you prefer to try out all of our 12 x Eau de Parfum Intense to find the ‘strongest’, the we highly recommend our Perfume Experience Box. It allows you to experience them in the scent-neutral environment of your own home, in your own time and on your skin over time.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display
Eau De Parfum Person Reflection Sea Salt Sage Amber Couple Smile 1 1

The Top 10 x Things Everybody Needs To Know About Perfume

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As you grow to love perfume, you might like to find out more about fragrance and it is probably difficult to know where to start.

In this context, we are often asked:

  • What are the 10 x Things Everybody Needs To Know About Perfume?
  • What can you tell me about perfume? or
  • What should I know about fragrance?
  • etc.

You get the gist.

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Kiss Things Everybody Needs To Know About Perfume

With this in mind, we have created this list of the top 10 x things everybody needs to know about perfume:

  • Perfume Composition: Perfumes are crafted from a combination of various ingredients such as essential oils, aroma compounds, fixatives, and solvents. These elements work together to create the desired fragrance.
  • Fragrance Notes: Perfumes are often described in terms of top, middle, and base notes. Top notes are the initial scents that you smell upon application, while middle notes emerge as the top notes evaporate. Base notes are the long-lasting scents that remain after the perfume settles on the skin.
  • Fragrance Families: Perfumes are categorized into different fragrance families, such as floral, oriental, woody, citrus, and fresh. Understanding these families can help you choose scents that align with your preferences.
  • Fragrance Concentration: Perfumes come in different concentrations, ranging from eau de cologne (least concentrated) to eau de toilette, eau de parfum, and parfum (most concentrated). Higher concentrations typically last longer on the skin.
  • Skin Chemistry: Perfume can smell different on different individuals due to variations in skin chemistry. It’s essential to test perfumes on your own skin to see how they interact with your body’s natural scent.
  • Sillage: Sillage refers to the trail or aura left by a perfume as it diffuses in the air. Some perfumes have a strong sillage, while others have a more intimate or close-to-the-skin effect.
  • Storage: Proper storage is crucial to preserve the quality of perfumes because perfume does expire. They should be kept away from direct sunlight, heat, and extreme temperature fluctuations, as these can alter the scent, change the colour and degrade the fragrance.
  • Fragrance Layering: Fragrance layering involves using complementary products, such as matching body lotions or shower gels, to enhance and prolong the scent of a perfume.
  • Application Techniques: Perfume is best applied to pulse points, such as the wrists, neck, and behind the ears, where body heat helps to diffuse the fragrance. Avoid rubbing the perfume into the skin, as it can alter the scent.
  • Personal Connection: Perfume is a highly personal choice and can evoke memories and emotions. It’s important to choose scents that resonate with you and make you feel confident and comfortable. Your fragrance becomes part of our aura that you radiate. People will remember you by your perfume.

These ten points cover key aspects of perfume, providing a foundation of knowledge for understanding and enjoying fragrances.

They can also be starting points for conversations with your friends & family about perfume. We invite you to ask them what they know about perfume or what their fragrance means to them.

As perfumers, we are continuously surprised by and in awe of what our customers, patrons, friends & family tell us about perfume.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Jacket Things Everybody Needs To Know About Perfume
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Hydrate Things Everybody Needs To Know About Perfume
Quiet Luxury Niche Fragrance Cardamom Tonk White Oud 1 1

What is “Quiet Luxury” in a Perfume?

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Quiet Luxury Niche Perfume Spiced Coffee Oaked Vanilla 1 1

What is Quiet Luxury?

Quiet Luxury is a topic that is written about a lot at the moment and here are a few examples of articles writing about it: Vogue, Elle and the Guardian. All three articles have a very different view of quite luxury.

“Quiet Luxury” refers to a more understated and refined form of luxury, characterized by subtle elegance, sophistication, and attention to detail. It is about exuding a sense of luxury without overt displays of opulence or flamboyance. The emphasis is on quality, craftsmanship, less-is-more and the finer things in life, often associated with minimalism and understated beauty.

Quiet Luxury Niche Perfume Sea Salt Sage Amber 1 1

What does Quite Luxury mean in the context of perfume?

When it comes to perfume, quiet luxury clearly exists already.

Certain perfumes embody this concept by offering a sophisticated and refined olfactory experience that doesn’t overpower or scream for attention. They are elegant, subtle, and possess a refined complexity that lingers delicately on the skin. Quiet luxury perfumes often feature well-balanced compositions, using high-quality ingredients with nuanced combinations that create a sense of exclusivity and refinement.

These fragrances may not be loud or attention-grabbing, but they possess a quiet allure that captivates and intrigues. They are meant to be appreciated by those who pay attention to the details, who seek sophistication and a more nuanced sensory experience. Quiet luxury perfumes can evoke a sense of understated elegance and leave a lasting impression without needing to be bold or ostentatious.

This applies as much to the perfume itself, as well as its flacon, packaging, branding & names, marketing, celebrity endorsement, … essentially every aspect of a perfume is subtle, elegant and timeless.

Quiet Luxury Niche Fragrance Spiced Coffee Oaked Vanilla 1 1

Why Niche Perfume epitomises Quite Luxury!

“Niche perfume” is a term used to describe fragrances that are:

  • created by independent, artisanal perfumers with their own fragrance houses.
  • perfumes that are crafted with a distinct artistic vision, using high-quality ingredients and unique compositions that cater to a more specialised audience with unusual fragrance notes.
  • limited quantities & availability. In other words, Niche Perfumes are not in every perfumery, department store or duty free, nor are they available everywhere globally.
  • understated marketing, mainly via word of mouth and without the use of TV commercials or full-spread magazine advert, celebrity models or mega influencers.

The concept of quiet luxury aligns beautifully with niche perfumes. Niche perfumes embody a sense of exclusivity, offering a more refined and unconventional olfactory experience compared to mainstream fragrances. They focus on quality, craftsmanship, and attention to detail, mirroring the values of quiet luxury.

Niche perfumes typically have a more understated presence compared to mass-market fragrances. They are not as widely recognized or heavily marketed, but they typically exude a certain level of sophistication and elegance. The emphasis is on the artistry and the experience of wearing the fragrance rather than following mainstream trends or seeking widespread popularity.

Just like quiet luxury, niche perfumes aim to appeal to individuals who appreciate subtlety, complexity, and a more unique expression of luxury. They cater to discerning fragrance enthusiasts who seek something different, sophisticated, and exclusive. Niche perfumes can be seen as a embodiment of quiet luxury in the world of fragrance, offering an understated yet captivating olfactory experience that stands apart from the mainstream.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display

Experience the Quiet Luxury of Pairfum London

We invite you to wear our Natural Niche Perfumes and once you have tried one of our fragrances, we are confident that their quietly luxurious experience will charm you.

A most convenient way to try our fragrances offers our Perfume Experience Box, a fragrance library with 12 x Eau de Parfum Intense that allows to sample each fragrance in the scent-neutral environment of your own home, in your own time and on your skin over time. Ask your friends what they love about your new perfume.

  • Quiet Luxury Niche Perfume Ginger Elemi Vetiver 1 1
  • Quiet Luxury Niche Perfume Bergamot Basil Patchouli 1 1
  • Quiet Luxury Niche Fragrance Sea Salt Sage Amber 1 1
Large Natural Luxury Perfumed Snow Crystal Crystal Laptop

Scented Candles for Every Season: 5 Tips for Finding the Perfect Fragrance

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There’s nothing quite like lighting a scented candle to add warmth, ambience and fragrance to your home. However, with so many different fragrances available, it can be challenging to know which ones to choose – especially when the seasons change. As each season brings its own unique aromas and moods, selecting the perfect fragrance to match can make all the difference.

At Pairfum, our in-house perfumer is a true fragrance aficionado, brimming with passion for niche perfumes that are truly one-of-a-kind. Our skilled perfume artisans also bring their boundless creativity and innovative techniques to the table, conjuring up a dazzling array of exquisite fragrances that are unmatched in their uniqueness. Our fragrant collection is a veritable treasure trove, featuring scented candles and reed diffusers that will transform your home into a fragrant haven, as well as niche perfumes and room sprays that are sure to turn heads and captivate your senses.

In this blog, we’ll explore some tips and tricks for choosing the perfect scented candles for every season. From crisp and refreshing accords for spring, to cosy and comforting aromas for autumn, we’ll help you discover fragrances to best suit your home. Whether you’re a candle enthusiast or a beginner, this guide will provide you with the knowledge you need to make the most of your scented candles in every season.

1. Spring Aromas: Floral and Fresh Fragrances to Brighten Your Home

Scented candles for every season, Pairfum's white lavender candle.

Spring is a season of renewal and growth, and the perfect time to fill your home with fresh, floral fragrances that capture the essence of this beautiful time of year. From the sweet and delicate aroma of cherry blossoms to the crisp and refreshing notes of freshly cut grass, there are plenty of fragrances that can bring the feeling of spring indoors. 

Other popular spring fragrances include lavender, jasmine and rose, which can all help to create a relaxing and calming atmosphere in your home. Whether you prefer floral or fresh fragrances, choosing the right spring aromas can help to brighten your home and bring a touch of nature indoors.

Looking to adorn your home with spring-inspired fragrances? Explore our unique and luxurious scented candles.

2. Summer Nights: Choosing Fragrances to Match the Warmth and Relaxation of the Season

Summer brings warmth, relaxation and long evenings spent outdoors. By choosing fragrances that match the feeling of summer, you can create a calming atmosphere in your home with tropical fruit aromas, or keep it fresh with citrusy notes like lemon and grapefruit. 

For those looking for a more complex fragrance, accords like coconut and sea salt can also evoke the feeling of being by the ocean. Whether you prefer a light and refreshing fragrance or something more complex, choosing the right scented candle can help to transport you to those warm summer nights and create a sense of calm and tranquillity within your home.

3. Autumn Ambiance: Embracing Cosy and Comforting Aromas for Fall

Scented candles for every season, Pairfum's rich spices scented candle.

Autumn is all about cosiness and comfort, and it’s the perfect time to fill your home with warm, inviting fragrances. From the rich and spicy aroma of cinnamon to the sweet and earthy fragrance of pumpkin, there are a wide variety of autumnal notes that help to create a cosy atmosphere in your home. 

Other breathtaking fall aromas include apple, clove and vanilla, which evoke the feeling of sitting by a crackling fire on a cool, dark autumn evening. Whether you prefer sweet, spicy or earthy notes, the right fragrance will help you to create your desired ambience and induce feelings of warmth during this season.

Enhance your home atmosphere this autumn with our exquisite natural scented candles.

4. Winter Wonderland: Finding Candles That Bring Warmth and Cheer to Your Home

Scented candles for every season, Pairfum's cedar noir candle.

Winter is a season of snow, ice and long nights, but it’s also a time of warmth and cheer. Try picking scented candles that evoke these cheerful feelings and help you create a cosy and inviting atmosphere in your home. Some well-known winter fragrances include peppermint, pine and cedar, which can help to create your very own winter wonderland. 

Other winter-specific notes include cinnamon, nutmeg and vanilla, which are all ideal for a cold night and help create a comforting ambience in your home. Whether you prefer a spicy, woody or sweet aromas, with the right fragrance, you will bring a sense of warmth and cheer to your home during the winter season.

5. Year-Round Favourites: Classic Fragrances That Work Well in Any Season

While each season has its own unique fragrances, there are some that work well in every season. These classic aromas are versatile and can help to create a comforting and inviting atmosphere in your home throughout the year. Some exquisite year-round fragrances include vanilla, which is sweet and warm, and lavender, which is calming and relaxing. Citrus notes like lemon and grapefruit can also work well in any season, as they are refreshing and energising. 

You could also try candles with fragrances like sandalwood, which is earthy and grounding, or eucalyptus, which is invigorating and cleansing. Whether you’re looking for a go-to fragrance or want to mix and match aromas throughout the year, these classic notes are sure to please.

To Find Incredible and Luxurious Scented Candles, Choose Pairfum

Looking to experience the art of fragrance like never before? We’ve got you covered with scented candles for every season.

At Pairfum, our in-house perfumer is passionate about natural fragrances and dedicated to inventing new and unique aromas to delight our customers.

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about our offering.

Pairfum Person Reflection Scarlet Rhubarb Oakmoss Eau de Parfum Woman

Does Perfume Expire? Does Perfume Go Bad?

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Introduction

The inspiration for this blog post comes from many customers asking us “Does Perfume Expire?” and “Does Perfume Go Bad?“

We all like to extend the life of our beloved fragrance, but determining when it’s time to discard it can be difficult as certain conditions can cause it to expire faster.

We all love a wonderful perfume and we enjoy leaving our mark with a fragrance that creates memories or lingers in the room even after we are gone, i.e. sillage. Fragrance is a powerful tool of seduction, memory, and emotion. Everyone has a signature scent that they have spent hours browsing in stores or online, sampling and comparing different perfumes before finding their favorite. But the question that lingers in every perfume enthusiast’s mind is: does perfume expire?

The answer is not straightforward, so let’s take a closer look at the subject.

To assist with this, our in-house perfumer, Huib Maat, advises how you can recognize when perfume has expired and offers tips how you can extend its shelf life.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Jacket Does Perfume Expire

What Is The Shelf Life Of A Perfume?

The shelf life of a perfume bottle depends on the type of perfume, the chemical composition, and storage conditions.

As a rule of thumb, your perfume should last at least 2 years from the time you purchase it.

Our in-house perfumer, Huib Maat, expects that your perfume bottle will last between two and five years, if it stored in a cool, dark place like a beauty fridge, drawer or wardrobe. However, this is not a hard and fast rule as different perfumes have different shelf lives.

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Platform Does Perfume Go Bad

Does The Formula Affect Perfume Expiry?

Perfume is a very complex personal care product that contains a mixture of natural and synthetic fragrance oils, alcohol, oils with skin care benefits, water, solvents, colourants, other additives and/or preservatives. Each one of these ingredients has its own expiry date.

When looking at these ingredients, you can divide them into groups:

  • naturals: natural ingredients are alive and change over time. They will be the first ones to expire. In other words, one of the drawbacks of natural products is that you won’t have as much time to use them. They are also more sensitive to heat, humidity, oxygen and light.
  • water: when you see water (INCI: aqua) in a perfume, it must contain a preservative to extend its useful life to at least 2 years. The water content will be one of the causes why your perfume expires.
  • inert: these are materials that do not change over time, such as pigments (colourants). Unless they react
  • synthetics: although these also do expire, they tend to have a longer life span. This is one of the benefits of synthetics.
Eau De Parfum Person Reflection Bergamot Basil Patchouli Woman Green Does Perfume Expire

Complex Fragrance Ingredients

The accord of a perfume is made up of 50 – 200 different fragrance ingredients that can be grouped into the top, middle, and base notes.

The top note is the initial scent that you smell when you spray the perfume. It lasts for a few minutes and is followed by the middle note or the heart of the scent. The base note is the scent that lingers on your skin for hours after the other notes have faded. This is commonly referred to as the fragrance pyramid or olfactive triangle of a perfume.

Whether a fragrance raw-material or essential oil is a top note, heart or base note does not affect how long the perfume lasts. This is a common misconception. The perfume pyramid only classifies ingredients by their volatility or perception, and not by how long they last.

What has a significant impact on its useable life, is the amount of naturals or delicate ingredients it contains. A good example are citrus oils. These are usually high quality, natural and affordable materials and they lend a wonderful freshness to a fragrance. Keeping this in mind, it becomes obvious that a Cologne note or a fragrance with a recogniseable amount of natural citrus, lavender, geranium or other naturals, will expire more quickly.

Eau De Parfum Person Reflection Black Cherry Oolong Tea Does Perfume Go Bad

How To Store Perfume To Extend The Shelf Life?

To store perfume, it is recommended to keep the bottle in a cool and dry place, away from direct sunlight and heat.

This is the reason why it is recommended to keep a perfume bottle in its original box. In other words, to protect it from exposure to light and humidity.

To extend the useable period or shelf life of your perfume easily, we recommend investing in a Mini Fridge for your perfume and beauty products. They are ideal to keep your perfume in a cool and dark place.

Some perfume houses specially design their bottles to protect the fragrance molecules from light, heat, humidity and oxidation. For example, a coloured bottle will reduce the impact of sunlight on the perfume.

Equally, a perfume bottle with thick glass or even a double wall, e.g. a glass bottle inside a plastic shroud or leather pouch, will reduce the impact of extreme heat, e.g. when you keep it in your handbag, sports-bag or car.

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Suit Does Perfume Expire

Does Perfume Expire If Unopened?

An unopened perfume bottle can last longer than an opened bottle.

It can last between three to five years or even ten years (rare cases), depending on the perfume type, bottle, packaging and brand.

However, an unopened perfume bottle is not immune to the effects of extreme temperatures, light, oxygen and humidity. Hence, it is recommended to also store unopened perfumes in a cool, dry place.

Eau De Parfum Person Reflection Neroli Musk Orange Blossom Bright Does Perfume Go Bad

What Are Signs Of An Expired Perfume?

How can you spot whether a perfume might have expired?

Here is a list with a few simple signs to look out for.

1. Scent Change

This is the most obvious indicator that your perfume has expired or is about to go bad.

Look out for the following types of notes:

  • sour or bitter
  • metallic
  • astringent or cologne-like
  • acidity or vinegar

If you know your perfume well, you will immediately spot these types of changes.

Once you sense these, it is time to discard your fragrance. Sorry.

2. Crystals

This is another excellent early warning signal: do you see any particles or crystals floating in your perfume?

It might be that it looks like a little ‘dirt’ or ‘sediments’ have settled at the bottom of your perfume.

This would be a sign that your fragrance is for example oxidising.

3. Colour Change

This is a further indicator that your beloved perfume may be nearing its end. Having said this, it might not mean anything, as some natural and even synthetic materials change colour without effect on the fragrance note.

Hence, it is just an indicator and not a clear cut sign.

4. Cloudiness

Should you notice a haziness or cloudiness forming inside your perfume, this is another sign that your perfume may be oxidising or that the perfume formula is going bad, e.g. if it contains water the preservatives may no longer be working.

5. Skin Irritation

The worst sign that your fragrance has expired is if you find that it is starting to irritate your skin when you wear it. Signs are redness, skin irritation or an allergic reaction like little bumps or swelling on your skin where you have applied your perfume.

When you see these, it is definitely time you discard your perfume. You really must buy a new bottle and stop using the perfume that has gone bad.

Eau De Parfum Person Reflection Mandarin Blossom Sandalwood Man Does Perfume Expire

Conclusion – Does Perfume Expire? Does Perfume Go Bad?

As you will have seen above, the questions of ‘does perfume expire’ and ‘does perfume go bad’, does not have a simple or straightforward answer.

Different factors like storage conditions, chemical composition, and type of perfume determine the shelf life of a perfume bottle.

As explained, we recommend to store perfume in a cool and dry place, away from direct sunlight and heat.

If in doubt, you should test the perfume before using it, especially if it has been stored for a long time. Look out for the signs that a perfume may have gone off.

Eau De Parfum Person Reflection Spiced Coffee Oaked Vanilla Man Smile does perfume go bad
Pairfum Home Fragrance Giftbag Large Perfumed Candle Reed Diffuser Bell

5 x Ways to Incorporate Easter Fragrances into Your Home Decor

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Spring is the perfect time to refresh your home decor with Easter Fragrances, perfumes inspired by Easter to evoke the essence of the season. From floral and fresh notes to indulgent gourmand fragrances, there are endless options to infuse your home with the aromas of Easter. 

Incorporating fragrance into your home decor is an easy and effective way to create a festive atmosphere and enhance the overall ambiance of your space. 

At Pairfum, our in-house perfumer is incredibly passionate and highly-knowledgeable about fragrances. He uses his creativity and innovative skills to produce our magnificent collection that includes an exquisite variety of unique aromas. From scented candles and diffusers to niche perfumes and room sprays, we’ve got all the aromatic products you need.

In this blog, we’ll explore various ways to incorporate Easter Fragrances into your home decor, from simple additions to more creative ideas. Whether you’re hosting a gathering or simply want to celebrate the season, these tips and ideas will help you infuse your home with the essence of Easter.

1. Decorating with Easter-inspired Aromas: Tips and Ideas

Decorating with Easter-inspired fragrances is an easy and effective way to infuse your home with the essence of the season. Start by choosing fragrances that evoke the scents of spring, such as florals, fresh herbs and citrus. Incorporate these accords into your decor by using candles, diffusers or room sprays. 

Consider using natural materials like fresh flowers, aromatic botanicals and herbs to enhance the fragrance and add a touch of visual interest. You can also create a DIY potpourri using dried flowers, citrus peels and herbs for a longer-lasting fragrance. By incorporating Easter-inspired fragrances into your decor, you’ll create a warm and welcoming atmosphere for your family and guests.

Looking for the best Easter fragrances to turn your home into an aromatic haven? Check out our wide selection of home fragrances.

2. Fragrance Layering: Combining Notes for a Festive Atmosphere

Pairfum Flacon Perfume Linen Fabric Signature Spa easter fragrances

Fragrance layering is a technique used to create a more complex and unique scent by combining two or more fragrances. This technique is particularly useful when trying to create a festive atmosphere for Easter. 

To start, choose fragrances that complement each other, such as florals and fresh scents. Layer the fragrances by using candles, diffusers or room sprays in different areas of your home. For example, you might use a fresh linen perfume in your living room and a floral aroma in your bedroom. 

You can also layer fragrances by using scented soaps, prebiotic lotions, and other personal care products. With fragrance layering, you’ll create a personalised and festive atmosphere that reflects the spirit of Easter.

3. Aromatherapy for a Relaxing and Rejuvenating Easter Celebration

Easter fragrances, Pairfum's aromatic candle.

Aromatherapy is the use of fragrances to promote relaxation and enhance physical and emotional well-being. Using aromatherapy techniques during Easter can help create a calming and rejuvenating atmosphere for you and your loved ones. 

Consider using essential oils that have relaxing properties, such as lavender or magnolias, to diffuse throughout your home. You can also incorporate these scents into your bath or shower routine, or create a relaxing massage oil for a spa-like experience. 

In addition to promoting relaxation, aromatherapy can also help to reduce stress and anxiety, making it an ideal addition to your Easter celebration. To create a calm and stress-free atmosphere for Easter, explore our unique home aromas.

4. Creating a Fragrant Easter Tablescape: Ideas and Inspiration

Creating a scented Easter tablescape is a wonderful way to enhance your holiday meal with the spirit of the season. You can start by choosing fragrances that complement your menu and decor, such as floral or citrus scents. 

Use scented candles or diffusers as a centrepiece, or incorporate fragrant herbs and flowers into your table setting. For example, you might use a vase of fresh daffodils or lavender, or place sprigs of rosemary or thyme at each place setting. 

You can also incorporate scented place cards or menus for an added touch of fragrance. With a aromatic Easter tablescape, you’ll create a warm and inviting atmosphere that will delight your guests.

5. Using Essential Oils to Create Custom Easter Blends

Easter fragrances, Pairfum's reed diffuser oil.

Creating custom Easter blends with essential oils is a fun and creative way to add a festive touch to your home. To start, you can choose essential oils that complement each other and evoke the essence of Easter, such as floral, citrus and herb scents. 

Mix a few drops of each oil together in a diffuser or spray bottle, and experiment with different combinations until you find a blend that you love. You can also use these custom blends to scent your homemade cleaning products, laundry detergent, and other household items. 

By using essential oils to create custom Easter blends, you’ll be able to create a unique, festive atmosphere throughout your home.

For the Best Home Fragrancing Products, Think Pairfum!

Looking to incorporate Easter fragrances into your celebrations? We’ve got just what you’re looking for.

At Pairfum, our in-house perfumers are passionate about fragrances and dedicated to innovating new and unique aromas to delight our customers. 

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.Explore our stunning products and reach out to us to find out more about our offering.

Luxury Scented Candle Perfumed Bedroom

Creating a Cosy Atmosphere with Scented Candles: Tips and Tricks

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There is nothing quite like the warm glow and inviting fragrance of a scented candle to create a cosy and welcoming atmosphere within your home. Luxurious scented candles have the power to transform any space, instantly setting the mood and adding a touch of luxury to your surroundings. But with so many fragrances and styles to choose from, it can be overwhelming to know where to begin.

At Pairfum, our in-house perfumers use their passion, creativity and innovative skills to produce magnificent fragrances. Our sumptuous collection includes an exquisite variety of unique aromas. From luxurious scented candles and reed diffusers to niche perfumes and room sprays, we’ve got it all.

In this article, we’ll share some tips and tricks for creating a cosy atmosphere with luxurious scented candles. From choosing the right aromas and placement, to combining fragrances and accessorising your display, we’ll cover all the essentials you need to know to make the most of your fragrant candles. 

Whether you’re looking to unwind after a long day or simply add some warmth and comfort to your space, we’ve got you covered. So, let’s dive in and discover the secrets to creating a cosy and inviting home with natural scented candles.

1. Choosing the Right Scented Candles

Cosy atmosphere with scented candles, Pairfum's natural scented candle.

When it comes to choosing the ideal scented candles for a cosy atmosphere, there are a few key elements to keep in mind. Firstly, consider the aroma itself. Fragrances such as vanilla, lavender, and rich spices are all popular choices for creating a warm and inviting atmosphere. 

You should also consider the intensity of the fragrance as some candles are more subtle, while others are more powerful. Think about the size of the room and the mood you’re trying to create, and choose a candle with an appropriate perfume strength. 

Additionally, consider choosing candles made with high-quality ingredients and natural waxes, as these will burn more cleanly and provide a better fragrance. By choosing natural and luxurious scented candles, you can create a cosy atmosphere that’s perfect for relaxing, unwinding, and enjoying the comforts of home.

2. Determine the Candle Placement and Lighting

Placement and lighting are crucial when it comes to creating a cosy atmosphere with luxurious scented candles. For the best effect, place your candles in areas where you spend the most time, such as the living room or bedroom. 

Consider using candles of different heights and sizes to add depth and interest to your display. When it comes to lighting, be sure to use a lighter or match to avoid disturbing the wick or causing the wax to spill. Once lit, allow the candle to burn until the wax pool reaches the edges of the container to prevent tunneling. 

Always remember to keep candles away from flammable materials and never leave them unattended. By paying attention to placement and lighting, you can create a warm and inviting ambiance with scented candles.

3. Create Your Own Signature Aroma

Snow Crystal Candle Large Chair Coffee Table Cognac Vanilla Cosy atmosphere with scented candles

Combining fragrances is a fun and creative way to customise your candle experience and create a signature aroma that’s uniquely yours. For this purpose, you can choose fragrances that complement each other and create a harmonious blend. 

For example, you might combine a warm vanilla fragrance with a fresh, floral aroma for a cosy yet invigorating blend. To create your own signature accord, experiment with different combinations until you find one you love. You can also try layering aromas by lighting multiple candles at once or burning candles of different notes in separate rooms. 

By combining fragrances, you can add a personal touch to your candle display and create a comfortable atmosphere that’s tailored to your tastes.

4. Accessorising Your Candle Display

Accessorising your natural candle display is a great way to enhance the ambiance of your home and create a cosy atmosphere. Start by choosing candle holders that complement your decor style, such as glass votives for a modern look or rustic lanterns for a more traditional feel. 

You can also add accessories such as decorative stones or perfumed botanicals to create a natural, earthy vibe. To add a touch of elegance, consider placing your candles on a mirrored tray or grouping them together on a decorative plate. 

By accessorising your aromatic candle display, you can elevate your decor and create a warm and inviting space that’s perfect for relaxation and unwinding.

5. Candle Care and Maintenance

Pairfum Natural Wax Candle Pure Blush Rose Amber Cosy atmosphere with scented candles, Pairfum's natural fragrant candle.

This is important for both prolonging the life of your aromatic natural candles and ensuring your safety. Always read and follow the manufacturer’s instructions for safe use, including recommendations for burn time and proper placement. 

Never leave candles unattended or burn them near flammable materials, and always extinguish them before leaving the room or going to bed. To prevent wick trimming and uneven burning, trim the wick to 1/4 inch before each use and keep the candle free of debris. 

Make sure to store your candles in a cool, dry place away from direct sunlight, and avoid exposing them to extreme temperatures or moisture. By practising proper candle care and maintenance, you can enjoy your candles safely and prolong their lifespan.

Choose Pairfum to Find the Best Aromatic Natural Candles

Looking for fragrant candles to create a cosy and relaxing haven? We’ve got just what you need.

At Pairfum, our in-house perfumers are passionate about fragrances and dedicated to innovating new and unique aromas to delight our customers. 

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.Explore our stunning products and reach out to us to find out more about our offering.

Pairfum Organic Prebiotic Hand Lotion Intense Pink Grapefruit 1 1

Prebiotic Lotion Benefits: Restore Balance to Your Skin’s Microbiome

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When it comes to skincare, you’ve probably experimented with a huge variety of products in an attempt to get the clear and glowing skin that we all crave.

Just like your body, your skin needs nourishment to keep it moisturised and healthy. However, skincare can often be tricky, as some product ranges contain harmful ingredients that can negatively affect your skin. One of the best organic solutions for this is prebiotic skincare products. 

Prebiotic lotions and oils can help to improve the overall appearance of your skin, leaving it looking smoother, brighter and more youthful.

At Pairfum, our in-house perfume artisans have developed a variety of prebiotic organic hand and body lotions to help you rehydrate and moisturise your skin. Our products are made with natural ingredients and breathtaking fragrances.

We also offer a wide range of fragrant products from niche perfumes to home fragrances. Regardless of your aroma preferences, we’ve got everything you need!

That being said, this article is all about prebiotic lotion benefits and how it can enhance your skincare routine.

What are Prebiotics?

If you’d like to maintain radiant and healthy skin, you’ll need an effective skin care routine including cleansing, exfoliating, toning, and moisturising. 

In order to protect your skin, you need to understand your skin’s microbiome, which refers to the ecosystem of microorganisms that live on your skin. This comprises a balanced amount of good and bad bacteria. 

Prebiotics are non-digestible carbohydrates that act as food for the good bacteria that live on your skin. These bacteria play a vital role in maintaining your skin’s health and balance. 

When applied topically to your skin in the form of lotions or other skincare products, prebiotics can help to support the growth of your microbiome and offer a number of benefits for your skin. 

Some prebiotic lotion benefits include improved skin hydration, reduced inflammation and increased protection against environmental stressors. Incorporating prebiotics into your skincare routine can help to nourish and support the health of your skin.

Check out our prebiotic hand lotions and body lotions to strengthen the microfauna of your skin and keep it soft, supple and lightly scented.

The Skin Benefits of Prebiotics

1. Reduced Inflammation and Irritation

Prebiotic lotion benefits, woman applying body lotion.

As prebiotics are known to reduce skin inflammation and irritation, they can be a highly beneficial addition to your skincare routine. This is mainly due to their ability to balance the gut microbiome, which can help to reduce systemic inflammation that can manifest on your skin. 

What’s more, prebiotics also help to soothe and calm irritated skin, making them suitable for all sensitive skin types. 

2. Improved Skin Barrier Function

Your skin barrier is responsible for protecting your skin from external stressors like pollution and bacteria, as well as maintaining hydration levels. Prebiotic products work to support the growth of healthy bacteria on your skin.

With a strengthened skin barrier, you’ll be able to enjoy a healthier, more hydrated skin that is better able to resist damage and aging. 

Explore our prebiotic skincare products to heal and pamper your skin.

3. Decreased Acne and Breakouts

Prebiotic lotion benefits, woman applying face lotion.

Acne and breakouts are a common concern for many people. We all have different skin types, and depending on our daily routine, our skin is unknowingly exposed to harmful pollutants. This can cause your skin’s bad bacteria to multiply and imbalance your  good bacteria, which is one of the most common causes of acne.

Prebiotics can help to regulate the oil production of your skin, which can contribute to the reduction in acne and breakouts. 

4. Reduced Fine Lines and Wrinkles

While fine lines and wrinkles may be a natural part of our aging process, we can still take steps to minimise their appearance. Fortunately, prebiotic skincare products are known to have significant anti-aging effects on the skin.

This may be due to their ability to stimulate collagen production and improve skin elasticity, both of which are important for maintaining a youthful appearance. If you’re looking to give your skin a youthful glow, a prebiotic lotion may be just what you need.

Choose Pairfum’s Prebiotic Lotions to Restore Balance to Your Skin’s Microbiome

Now you have more information on prebiotic lotion benefits, why not add these products to your skincare routine?

At Pairfum, our in-house perfumers are highly-skilled in the art of creating a wide range of fragrant products. Our collection includes exquisite niche perfumes, room sprays, diffusers, scented candles, skin care products and much more.

With our love and passion for fragrances, we are dedicated to creating various unique and innovative scented products. Explore our amazing products and reach out to us to find out more about our offering!

Pairfum Organic Prebiotic Body Lotion Intense Linen Lavender benefits
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Smiling 1 1

4 x Best Practices for Wearing Fragrances

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Wearing fragrances is a poignant element of our personal expression and can be used to enhance one’s mood, confidence, and overall impression. However, wearing perfume can be tricky and it’s essential to know the best practices for getting the most out of your favourite scent. 

From choosing the right fragrance to applying and layering it correctly, there are many factors to consider. Whether you’re a seasoned fragrance enthusiast or just getting started, you need to understand the art of wearing fragrances in order to make the most of your scent collection.

In this article, we’ll explore the best practices for wearing fragrances. Let’s begin.

Pure Eau De Parfum Bottle Spiced Coffee Oaked Vanilla Wearing scents Pairfume fragrance bottle.

1. Consider Your Body Chemistry

Choosing the right fragrance for your body chemistry is crucial for ensuring that the scent smells good on you and lasts throughout the day. Each person’s body chemistry is unique and can affect how a perfume smells on them. Factors such as skin type, diet, and hormones can all play a role in how a fragrance smells and how long it lasts. 

To find the right fragrance for you, sample a few different scents on your skin and see how they react with your body chemistry. You should also keep in mind the time of day and the occasion for which you intend to wear the fragrance. Some aromas are better suited for evening wear while others are more appropriate for daytime use. 

Additionally, pay attention to the fragrance notes and try to choose scents that complement your natural body odour. With a little experimentation, you’ll be able to find the perfumes that work best for you and make you feel confident and comfortable.

Having trouble picking your signature scent? Try on a variety of our unique and heavenly fragrances with our ideal perfume experience box.

Practices for wearing fragrance, person spritzing perfume.

2. Correct Application for Maximum Longevity

Applying your perfume correctly is the key to making sure that it lasts throughout the day. That’s why it’s best to apply the fragrance to the pulse points of your body, such as the wrists, inner elbows, behind the ears, and the base of the neck. These areas generate heat, which helps to activate and release the aromas. 

You should also apply the niche fragrance to clean, moisturised skin as it helps the scent to adhere better. If you have dry skin, your perfume is more likely to evaporate quickly. Try adding a dab of unscented body lotion or vaseline to your pulse points before spritzing your perfume. This will help to lock in the fragrance for a longer period of time.

Additionally, it’s a good practice to apply your perfume post-shower and wait a few minutes for the fragrance to dry before getting dressed. This will prevent the scent from being absorbed by your clothes, causing it to fade more quickly.

Pairfum Eau De Parfum Bottle Hands Sea Salt Sage Amber Square Wearing Fragrances

3. Layering Fragrances for a Unique Scent

Layering fragrances can be a fun and creative way to personalise your scent. It involves combining different fragrances to create a new and distinct scent. The key to layering fragrances is to choose scents that complement each other and have similar notes. 

Layering a floral scent with a woodsy scent can create a harmonious balance, while layering a citrus scent with a spicy scent can create a more dynamic and contrasting aroma. Start with a light base, such as an eau de cologne or eau de toilette, and then layer a more concentrated scent, such as an eau de parfum, on top. The lighter fragrance acts as a canvas for the more concentrated scent and creates a complex and nuanced aroma.

Layering fragrances can also be done with other beauty products such as body lotions, shower gels, and hair mist. This helps to enhance the longevity and projection of the fragrance, and to make it more personal to you. Try experimenting to create a scent that is truly one-of-a-kind.

4. Appropriate Storage for Fragrances

Heat, light, and humidity can all affect a perfume, causing it to lose its scent, become less potent, or even spoil. To store fragrances properly, it’s best to keep them in a cool, dark place, away from direct sunlight and heat sources. A dresser drawer, closet, mini fridge or vanity are all great options.

You can also keep your perfumes in their original packaging or in a tightly sealed container to protect the fragrance from the elements and prevent it from evaporating. Avoid storing your fragrances near radiators, ovens, or even in a car, as the high temperatures can cause the aroma to deteriorate.

Make sure to keep them in an upright position, which will help to prevent leakage and will keep the spray nozzle from clogging. With proper storage, you can enjoy your favourite perfumes at their best, each time you use them.

Wearing Natural Niche Perfume by Pairfum London

With these tips and tricks for wearing fragrances, you’ll be able to enjoy your perfumes for a long time.

At Pairfum, our highly experienced, in-house perfumer is dedicated to using his unusual creativity and passion for fragrance to create a variety of exquisite aromas to the delight of our customers.

Choose Pairfum to Experience Unique and Innovative Niche Fragrances

With our expertise in the perfume industry, we create a wide range of fragrant products. Our luxurious perfume collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about our offering.

Eau De Parfum Lift Off Bottle Bergamot Basil Pachouli practices for wearing perfume

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