Pairfum London

Home / Organic

What are the Top 5 Flower Fragrances of Easter?

28/03/202423/03/2024 by Pairfum

After a cold winter, barren of colour and fragrance, we all embrace the joys of Spring when Easter arrives and brings with it the smells and sights of a new season: the Flower Fragrances of Easter.

It is a time of renewal, a time to refresh and a time to start dreaming of those lazy hazy summer days that uplift our mood.

For many today, Easter is dominated by chocolate eggs and as perfumers our thoughts immediately turn toward fragrances with cocoa. However, Easter is also a time to connect with family, start planning activities and throw off the winter clothes to connect more with the outdoors and nature, which naturally leads into the scents and colours of a new season.

The sights, smells and fragrances of Easter greet us like an old friend.

Pairfum London Fragrance Flowers Of Easter Bluebell Woodland

What are your favourite Flower Fragrances of Easter?

Below we present some of the flower fragrances of Easter that get our senses excited for Spring. We are also sharing with you the wonderful fragrances we at Pairfum London have created to bring Spring in to your home to help you create the perfect Easter & Spring atmosphere.

We hope that the flower fragrances of Easter inspire you for the season ahead.

White Lily

Easter Lilies, whose scientific name is Lilium Longiflorum, are perhaps the best-known type of lily and one that we would all recognise.

Easter lilies are native to Japan. World War I soldier Louis Houghton brought Easter Lily bulbs home to share with fellow gardeners in 1919 and the popularity of the flower has grown quickly.

Lilies have held a significant place in world history because of their aroma, grace and beauty. From ancient Crete to the flower shop down the street, people always regard the lily as “the pure flower.”

There are few rivals when it comes to the stunningly beautiful fragrance of Lilies. The exquisite perfume and wonderful flowers certainly lift spirits as we enter Spring.

Daffodil

Daffodils are considered the first heralds of Spring time. They are also known as Narcissus and Jonquil. Narcissus being the botanical name for this bulbous plant of the amaryllis family, Amaryllidaceae!

The stunning daffodil originates from Southern Europe and North Africa, but some varieties can be found in Asia and China. The flower is linked to the Greek myth of Narcissus who became obsessed with his own reflection, that he knelt to gaze in to a pool of water where he toppled in to the water and drowned. The narcissus plant sprang up where he died.

The fragrance of the daffodil is light, cool, and spring-like in its notes. The scent is often sweet, captivating, and unique to only daffodils. These are fragrances that have been treasured since ancient times and ones that remind us of new life and Spring.

Crocus

The Crocus name is derived from the Latin crocatus which means saffron yellow. The flower has three stigmas and parts of it are often dried and used in cooking as a seasons or colour agent. It is native to Southern Europe and Asia. There are about 80 species of crocus and was first cultivated in Greece.

Crocuses that bloom early in spring have cheerful heads, reminding us that Spring is around the corner. With so many varieties to choose from you can have an abundant array of colour and fragrance which is sweet and luminous.

Tulip

The Tulip was originally cultivated in Turkey and then imported in to Holland in the sixteenth century. They became popular in 1592 through a book by Carolus Clusius. Indeed, they became so popular they created an economic bubble known as Tulip Mania!

The scent of Tulips cannot be mistaken. The fragrance is fresh – fresh like the ozone! It also has hints of floral with a base of warm honey and musk. It is almost like nature was making perfume herself within tulips!

Blue Bell

The stunningly beautiful Bluebell is another sign of Spring time with the vast spread of tiny blue flowers dazzling around parks and gardens. This beautiful flower is a protected species in the UK under the Wildlife and Countryside Act 1981.

Also known as wood bells, fairy flowers and wild hyacinth, they have carpeted our woods, and parks for many years. In a 2015 Spring poll by botanical charity Plantlife, bluebells were voted the favourite wild flower of England.

Unfortunately, Blue Bell’s cannot be harvested but we can still enjoy the sweet fragrance when we are out walking. Bluebells are usually at their best during the morning time, making it a fantastic time to visit the woods or parks or when there is some sunshine allowing their scent to waft through the air.

Spring Fragrance by Pairfum London

These are just five of the fragrances of Easter which fill our homes, our gardens, and our parks.

If you would like to fill your home with the stunning fragrance of white lilies and daffodils, we at Pairfum London are delighted that our fragrance Trail of White Petals includes these stunning ingredients and is available in our range of Home Fragrances (candles, reed diffusers, room sprays, fabric sprays,…) and Bath & Body Care products (washes, lotions,…).

Choosing the right perfume for your home to herald the arrival of Spring can be difficult.

Take the guesswork out by ordering the luxury fragrance of Trail of White Petals in your favourite product from our online boutique. Choose from a Reed Diffuser, Perfume Candle, Room Spray or Linen & Fabric Spray.

Whichever you choose, you will be adding the wonderful fragrance of Spring to your home.

Fragrance Description Trail White Petals Jasmine Tuberose Ylang

PAIRFUM Happy Easter Home Fragrance Bedroom Luxury Scented Candle Natural Reed Diffuser

Pairfum London Happy Chinese New Year Mandarin Orange Fragrance

Mandarine Oranges and the Scent of the Chinese New Year

19/09/202324/01/2023 by Pairfum

Pairfum Person Reflection Mandarin Blossom Sandalwood Eau De Parfum

The ‘Mandarine Orange’ is a sweet, juicy citrus fruit also named ‘Mandarin’ or ‘Mandarine’. Read about why they are the scent of the Chinese New Year.

The role of Mandarine Oranges in the Chinese New Year !

The mandarine orange is a native of China and an important symbol of Chinese traditionanl culture, a symbol of ‘good fortune’, with a significant sacral meaning during the Chinese New Year festivities.

Mandarines are symbols of the New Year and the expected positive changes. The shape and colour of mandarines symbolise the Sun and connects with the yang principle (the positive and generative force of nature). A symbol of good fortune, luck and success, mandarines are exchanged between families, friends and colleagues as offerings of goodwill during this time of festivities.

These richly coloured fruits (orange / red / gold) are placed on the family alter in a large pile during the Chinese New Year celebrations and are synoymous with prosperity and wealth. For the same reason, potted plants, rich with hanging mandarine oranges are a favourite indoor decoration during this festive season.

In Cantonese, mandarine are named “gut”, meaning “the lucky tree.” It is an ancient New Year tradition of the Chinese to place pairs of mandarines and red envelopes with money, beside the pillow of every child, in the box with the New Year treats and above the rice container of the home. It is believed this will bring good fortune to the house and its family.

The Chap Goh Meh Festival, the 15th day of the lunar New Year, marks the end of the Chinese New Year festivities and serves traditionally as a day for matchmaking. Young girls throw mandarine oranges into the rivers in the hope of gaining a husband by honouring the full moon. Likewise, young men line the streets straining to gain a glimpse of these young ladies who were normally not permitted outside in days gone bye.

Pairfum London Happy Scent Chinese New Year Mandarin Orange

Other uses of Mandarine Oranges in China

The essential ingredient in many Chinese sauces is the dried peel of the mandarine orange due to its wonderful citrus oils and other aromatic notes that will richly perfume any dish and remove any oily taste.

On the other hand, in traditional Chinese medicine, the dried peel is used to regulate the flow of the energy of life ( or chi ). Natural philosophers in Old China prescribed the peel as a medical remedy to reduce phlegm, treat abdominal problems and to stimulate healthy digestion.

Pairfum London Happy Fragrance Chinese New Year Mandarine Orange

Mandarine Orange in Perfumery

Peel away the rind of a mandarine orange and out bursts a tempting mix of citrus oils with hints of cloves, ginger, jasmine and orange blossom. There are also undertones of star anise and saffron.

In perfumery, mandarine essential oil is greatly valued in the top notes of many light floral accords and colognes, for its invigorating, juicy sweet and fruity note but also its sensual, floral, neroli-like trail. The essential oil also blends harmoniously with other citrus oils and with many spice oils (nutmeg, cinnamon, clove).

Here at PAIRFUM, we are proud to introduce our new ‘pink grapefruit’ fragrance which contains mandarine essential oil. The addition of mandarin orange oil to the grapefruit accord makes this a truely great fragrance. It is indeed the perfect fragrance for the Chinese New Year.

‘Pink Grapefruit’ is available in the following luxury scented candles and reed diffusers:

Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
Reed Diffuser refill oil
Snow Crystal Candles (classic and large)
Soy & Flower Wax Candle
Message Candle

Pairfum Large Reed Diffuser Bell Signature Pink Grapefruit

Other fragrances within the PAIRFUM Collection that exhibit notes of mandarin essential oil are the following perfumes :

‘Mandarin Blossom & Sandalwood’
‘White Nectarine’,
‘Pink Powder & Violet’, and
‘SPA’

Happy Chinese New Year

We would like to wish all of our customers, partners, friends and families a Happy Chinese New Year.

“Kung Hei Fat Choy”

Pairfum London Happy Chinese New Year Mandarin Orange Scent

Pairfum London Happy Scent Chinese New Year Mandarine Orange

Pairfum London Happy Chinese New Year Mandarine Orange Scent

Pairfum Flacon Perfume Room Spray Signature Spa

Pairfum Natural Wax Candle Noir Pink Powder Violet

Fragrance Description White Nectarine Apricot Mandarin Pear Aniseed

Linen Lavender Sleep Spray Pairfum London

Are You Craving a Good Night’s Sleep? 14 x Tips!

23/02/202429/11/2022 by Pairfum

Scientific Research shows that nearly 60% of us are struggling to sleep well and yet we all value a Good Night’s Sleep.

Sleep is as important for your body as a healthy diet or regular exercise and poor sleep has been linked to weight gain and heart disease amongst other long term health conditions.

The effects of ‘lack of sleep’ are immediate, both physically and mentally, and it can become hard to concentrate. Over time this can lead to further worries about the lack of sleep, with ever decreasing circles that can end in anxiety or even depression.

It is important to take steps to improve the quality of your sleep as soon as possible. Start and create a routine and have a `bedtime’, a regular time you go to bed.

Woman Sleeping Hiding Under The Covers Good Night's Sleep

Dr. Fariha Abbasi-Feinberg, a director at the AASM, recommends adopting healthy sleep routine and suggests the following 14 x tips to address short-term insomnia:

Keep a consistent sleep schedule. Get up at the same time every day, even on weekends or during vacations.
Set a bedtime that is early enough for you to get at least 7 hours of sleep.
Don’t go to bed unless you are sleepy.
If you don’t fall asleep after 20 minutes, get out of bed.
Establish a relaxing bedtime routine.
Use your bed only for sleep and sex.
Make your bedroom quiet and relaxing. Keep the room at a comfortable, cool temperature.
Limit exposure to bright light in the evenings.
Turn off electronic devices at least 30 minutes before bedtime.
Don’t eat a large meal before bedtime. If you are hungry at night, eat a light, healthy snack.
Exercise regularly and maintain a healthy diet.
Avoid consuming caffeine in the late afternoon or evening.
Avoid consuming alcohol before bedtime.
Reduce your fluid intake before bedtime.

Our recommendation is to invest in a good sleep spray and spray your pillow and sheets before you go to bed. The blend of Lavender, Chamomile and Neroli is scientifically proven to aid with falling asleep.

Following as many of these 14 x Tips as you can, gives you the best chance of getting a Good Night’s Sleep, even at times when it is difficult.

Pairfum Lifestyle Bed Perfume Spray Linen Fabric Pillow Good Night's Sleep

Pairfum London Linen Lavender Sleep Spray Good Night Relax

Natural Perfume

23/02/202424/07/2021 by Pairfum

We have just published a new article about the importance of natural perfume:

https://www.pairfum.com/natural-perfume/

With many synthetic products on the market, we believe it is more important than ever to educate our readers about the importance and the processes behind developing and manufacturing natural perfumes.

We hope this article provides something for the beginner perfumer as well as the seasoned enthusiast.

Enjoy.

Sensehacking & How It Can Change Your Life

23/02/202422/04/2021 by Pairfum

What Is Sensehacking ?

Sensehacking is a phenomenon that is explored by Professor Charles Spence in his new book by the same name.

In a sentence, Sensehacking allows us to improve our emotional wellbeing (as well as our cognitive and social wellbeing) by stimulating our senses in different and specific ways. The professor is conducting research as to how we might develop our understanding of this phenomenon to create multisensory environments, interfaces, products and even food.

Why Is Sensehacking So Important ?

Just as an unbalanced diet can lead to poor health, an imbalance in our sensory stimulation can also cause us to experience a number of problems such as stress, anxiety and depression. Such problems can cause someone to struggle to get enough sleep, which actually increases your chance of dying from one of the leading causes of mortality.

In today’s world, this imbalance comes from too much visual and auditory stimulation through excessive screen time, ear phones etc, while on the other hand there is a lack of tactile and fragrant stimulation. All of which are our considered to be our more emotional senses. This isn’t a judgement on your personal choices, this is simply the world that we live in.

Life in Lockdown

Unfortunately, due to the pandemic, this sensory imbalance has only been exacerbated. For example, we have all heard very sad stories of care home residents being denied the most basic of pleasures of being embraced by their loved ones.

Even before Covid-19, over 90% of the lives of those living in urban environments were spent indoors, often leading to ‘light hunger’ and even Seasonal Affective Disorder. But, throughout lockdown our environmental stimulation has become even more monotonous. The lack of variety and the abundance of the mundane exposure to screens via Zoom and Netflix are not without consequence.

Fortunately, Sensehacking does bring a solution.

Sensehacking In Practise

The Power Of Touch

Skin makes up just under 20% of your total body mass – making it the largest sensory organ in (or on) the human body. Wherever hair is grown (e.g. excluding palms and soles), there are receptors called ‘C-Tactile Afferents’ that elicit a pleasure response. This response is best encouraged through slow and gentle stroking (e.g. a massage).

Infact, just like a massage, if the touch is warm (in regards to temperature, although emotionally helps as well), and if there is a pleasant fragrance in the air, the wellbeing benefits are further enhanced.

However, unlike massages, research into Sensehacking concludes that multisensory stimulation of our skin is a biological necessity, not a luxury.

The Smells & Experiences Of Nature

One of the key principals of Sensehacking is the benefit that being in and amongst nature can have on our wellbeing. It is paramount that the exposure to nature has an all encompassing impact on your sensory stimulation. For example, Sensehacking explores how ‘Anthropocene Noise’ (such as the noise of traffic) can dramatically reduce the benefits of being in nature.

Ideally, as well as looking and listening to nature, you should look for a tactile experience such as feeling the ground beneath your toes or perhaps gardening and growing your own herbs. In fact, growing your own herbs will expose you to the fifth and most important sensory stimulation that nature provides – smell.

Fortunately, the efficacy of nature’s stimulation through our sense of smell is not impacted by whether or not we are actually amongst nature. While it is best to experience the smells of different grasses and wild flowers, Sensehacking shows that air fresheners or scented candles reflecting the aroma of nature can be just as effective. For example, a lavender fragrance as part of aromatherapy can be framed in terms of ‘smelling nature’ – e.g. the olfactory effect.

Furthermore, the positive impact of natural fragrances within the home becomes more pronounced in times of stress and uncertainty – which as we discussed previously, are often caused by an imbalanced sensory diet in the first place.

Taking The First Steps

We would suggest that you might find our large bell reed diffuser to be effective in bringing the outdoors indoors.

Our natural product is perfect for your home and provides your living space with a continuous fragrance. This will allow you to take full advantage of the perks that Sensehacking has to offer.

We understand that you may prefer some fragrances over, so we invite you to have a look at our full range here to find a diffuser that suits your tastes.

If you are unsure as to which fragrance suits your style, many of our customers have found the perfume experience box to be very useful.

How to make your own Scented Drawer Liner

23/02/202418/03/2021 by Pairfum

Why Should You Create Your Own Scented Drawer Liner ?

Creating your own scented drawer liner is the perfect remedy when you are tired of your clothes smelling the same as the drawers where they came from. Not only will it give your drawers a whole new look, but your clothes will carry the wonderful fragrance of being freshly laundered for longer.

To see more reasons why you should use drawer liners, we refer you to an excellent article written by JAM Organising which details the many benefits.

Make Your Own Scented Drawer Liner – A Step by Step Guide

Below we have outlined the key steps to make your own scented drawer liners.

Step 1: Ensure You Have All Of The Required Materials

Wall Paper / Wrapping Paper / Decorative Copy Paper
One Small Glass Dish
Cotton Balls / Scent Bottle
Scissors
Ruler
Essential Oil (of your choice)

The fragrance you choose is completely up to you.

We do caveat this by recommending the following:

only buy high quality, pure and concentrated essential oils to ensure you have an enjoyable and long-lasting perfume.
equally, please steer away from oils that may stain your clothes. Examples of such oils are vanilla, cinnamon and other spices, all types of citrus oils (lemon, mandarine, …). Before using any oil, we advise testing whether the oil discolours using an old piece of fabric, e.g. cotton. Simply apply a little oil to the fabric and leave this sitting in the sun. Within a relatively short time you should be able to see any discolouration.
for the same reason, we advise not to buy mixtures of essential oils, e.g. a ‘Christmas Scent’, as these might contain ingredients that will stain without explicitly mentioning them, e.g. cinnamon oil.

Step 2: Choose Your Scented Drawer Liner Paper

Choose the paper you would like to use in your dresser. The key criteria must be that the paper is absorbent or porous. This is to ensure that the fragrance you use is being absorb and then released slowly. Coated, lacquered or painted papers are typically not porous enough.

Wallpaper is normally a good starting point, as it tends to be relatively thick and very absorbent. Alternatively, a nice wrapping paper or decorative copy paper can be ideal.

Step 3: Measure The Dimensions of Your Drawers

Measure both the width and length of the inside of the drawer bottom you would like to be lined and then cut your chosen paper according to these dimensions.

Step 4: Mix Your Essential Oils

Create a mixture of essential oil and water. The ratio you should aim for is 50ml of water to every 1 – 2ml of the essential oils.

We know this can be difficult to measure but an easy solution is to count your drops: for every 50 drops of water you add 1 or 2 drops of essential oil. Alternatively, use kitchens scales.

Step 5: Add Your Mixture To A Clean Spray Bottle

Pour the mixture into a clean spray bottle.

Please note: be sure that the spray bottle is clear of debris or you may spray additional and unwanted particles onto your paper.

If you don’t have a spray bottle to hand, add the mixture to a small dish. Then dip and slightly drain with a cotton ball.

Step 6: Apply The Mixture To The Drawer Lining Paper

Spray a mist of the mixture over the paper until it is completely damp but not yet wet, i.e. not liquid or droplets sitting on the surface.

Alternatively, gently brush the cotton ball over the BACK side of the paper. The more of the paper you cover the stronger your scent will be.

Step 7: Leave your Scented Drawer Liner To Dry

Hang your paper to dry on a clothesline or drying rack. If for any reason neither are available, then place a towel on a flat surface and lay the papers on top.

Drying times vary dependent on the amount of solution that you have applied.

Bonus Tips

Traditionally drawer liners are used where you store clothes: drawers, wardrobes or shelves in the bedroom. There is, however, no reason why scented drawer liners shouldn’t be added to drawers, cabinets or cupboards in the kitchen, bathroom, living room or any other suitable room.

During your research you may hear about fabric liners being an alternative to paper. The are certainly suitable true but we do caveat this recommendation by saying that is is important that you use a natural, tightly-woven and absorbent fabric, such as cotton or linen.

Other substrates such as cork and leather are also excellent alternative options, as long as they are uncoated, uncoloured and absorbent. Unpainted, unvarnished or uncoated wood is another very good solution.

We advise against the use of plastics or plastic lined fabrics due to the likely interactions between the essential oils and the synthetic plastic.

Bonus Tips:

If you want to be without the hassle of making your own mixture, might we recommend spraying your drawer lining paper with our Linen Spray. As well as lavender (featured above), we offer a wide-range of fragrances in our linen sprays such as ‘Blush Rose and Amber’ & ‘Magnolias in Bloom’.

The great advantage of using Pairfum London’s Linen Spray to freshen up your drawer lining paper is that you can refresh them at any time and you are not limited to the choice of perfume or paper that the manufacturer of the drawer liner has selected.

Alternatively, you may wish to spray your favourite perfume on a suitable drawer lining paper. Please be careful, however, as some of the ingredients they contain might stain your clothes, e.g. vanilla, citrus, cinnamon and other spices.

Scented Sachets

If you are looking for an even more convenient solution, we recommend our Luxury Natural Scented Sachets. Simply hang one in a drawer, wardrobe, cabinet, cupboard or similar location and it will perfume every day for up to 9 months.

Sleep Hygiene | The Top 6 x Tips For A Better Night’s Sleep

23/02/202429/01/2021 by Pairfum

An Introduction To Sleep Hygiene

One of the easiest ways to set yourself up for a great night’s sleep is to pay attention to your sleep hygiene.

Good sleep hygiene requires you to both have a regular routine and an optimised environment to facilitate healthy, uninterrupted sleep. Many steps can be taken to achieve the perfect sleep. While you should ensure that your bedroom is comfortable as well as free from distractions, a commitment to a calming and relaxing nightly routine and sleep schedule is also essential.

Your sleep hygiene can also be improved by creating other healthy habits throughout the day.

Tip 1: Go To Bed At The Same Time Every Night

For those with a more hectic lifestyle, it can become more difficult to be pinpoint accurate with your bed time. This effect is compounded as your biological clock is fantastically conditioned to anticipate sleep as the sun sets and everyday dusk arrives either slightly earlier or later than the night before.

However, it is vital that you keep to your sleeping routine with military precision, even if you find yourself waking up in what might feel the middle of the night.

Tip 2: Avoid The ‘Snooze’ Button At All Costs

Moving on from our first tip, even if you are in complete darkness, the snooze button should not be an option, should you want to regularly sleep well at night.

In fact, consistently oversleeping is not only poor sleep hygiene, but it has a strong causational correlation with depression, diabetes, fatigue and heart disease.

Especially when the clocks are wound back you may be tempted to sneak in an extra hour, but we would advise against it.

Tip 3: Enjoy The Sun – Whenever You Can

Sunlight is essential in preserving and maintaining not only your metal but also your physical health.

This isn’t to say that you have to walk around with a sun lounger, a simple stroll or jog would be perfect. The exposure to the sun and the wind can not only provide a new perspective, but the Vitamin D3 your skin will produce is something that many people lack despite it being an invaluable micronutrient.

In regards to your sleep, as our bodies are designed for you to be asleep at night, we are equally very much configured to be active during the daylight hours.

Try to work with your body clock, not against it when it comes to sunlight.

Tip 4: Avoid Screen Time Before Bed

Disconnect Electronic Devices!

Try to create 30-60 minutes of buffering time without any electronic devices. Phones, tablets, and laptops cause mental stimulation that is difficult to shut down. The screens also produce blue light, which can reduce melatonin production.

If your partner or roommate is less cooperative and still has their screens activated, then you may also want to invest in a sleep mask for your eyes.

Our bonus tip: you way wish to lightly scent your sleep mask using our pillow spray for a more calming experience.

Tip 5: Reduce Your Alcohol And Caffeine Consumption

If you wish to maintain your sleep hygiene, we recommend you moderate your consumption of alcohol and caffeine before you got to bed.

You may fall asleep quicker with alcohol, but you won’t sleep as well. It is best to stick to less intense levels of drinking, or even better, to avoid it alltogether in the evening to prevent your sleep getting disrupted.

As for caffeine, you are likely aware that it is a stimulant, rather than a relaxant. Try to avoid consuming it later in the day and especially just before you go to bed.

It is also worth noting that if you are drinking large amounts of coffee to start or get through the day, a far better solution could be found in simply improving the quality of your sleep.

Tip 6: Keep It Fresh When It Comes To Sleep Hygiene

After many months of lockdown and many more hours spent indoors during the summer months, it is important to optimise your living spaces, particularly your bedroom for a better night’s sleep.

You may wish to buy a fresh throw, add new cushions and pillows or purchase a new pair of bedsheets.

On the other hand, we would very much like to recommend that you should also try a deep sleep pillow spray. They are perfect for lightly scenting your pillows but also ideal for your linens and bed sheets.

Your sense of smell is much more potent than your sight and the perfect fragrance can set the scene for a perfect night’s sleep.

More Advice For Excellent Sleep Hygiene

There are many other tips to improve your sleep hygiene:

Avoid napping during the day, where possible.
Don’t eat before you go to bed.
Create calming aromas with a linen spray
Soak in a bath as part of your nightly routine or as a wind down from a more hectic day.
Wear socks when you go to bed. Warm feet send a signal to your body & head that it is bedtime, according to the National Sleep Foundation.
Learn a meditation technique you can practice while lying in bed, such as Autogenic Training.

Now you are much more equipped with the techniques for a good night sleep, there is nothing left to say other than …

Sleep Tight and Sleep Well.

Innovation Excellence Awards Year 2021 Pairfum Perfumery House 1 1

LiveWire Innovation & Excellence Awards 2021

22/01/2021 by Huib Maat

We were delighted when we were nominated for the LiveWire Innovation & Excellence Awards 2021.

Today we are excited to announce that we have won the title of
Perfumery House of the Year

During the awards process, over 90,000 businesses and corporate professionals, magazine contributors and the subscribers of CorporateLiveWire.com nominated companies & individuals which they felt were deserving of recognition based on factors such as service, innovation, experience, sustainability and other key criteria.

PERFUME TREND SINGLE PINK AND WHITE FLOWER

Perfume Trends: Perfume’s Return To Power In A Post-Lockdown World

15/06/202005/06/2020 by Pairfum

As we remain confined to our homes for weeks on end, we are beginning to yearn for the natural freedom to go outside and to make an appearance in society. On those rare occasions that we do venture outside many of us will have our faces covered. How will this new world affect perfume trends? How will we use fragrances? How will perfume brands be able to tackle these issues ?

While makeup or even our faces may no longer allow us to express our personality or emotions, perhaps our best alternative comes in the form of perfume. To overcome any garments we may be wearing as a precaution after the lockdown, perfumeries will look to experiment with different perfume strengths and intensities.

In this article we will explore how perfume brands can take advantage of this and provide us with new innovative ways of presenting ourselves to society.

What role will perfume have and how will perfume trends change we move forward post-lockdown?

Once before, perfumes were a trigger to sparking desires and curiosity in others where we could explore ourselves, our overall wellbeing and even ourselves. In a post-lockdown world perfume can return to being a means to enhance our emotions.

How can perfume brands move away from simply offering a “standardisation of fragrances?

Fragrances naturally have their own strengths and virtues that can influence our overall wellbeing and how we feel physically and mentally. If perfumes contain fragrances that have the allow us to express ourselves the way nature intended, the soothing and energizing effects on our mood would be irrefutable.

Memories of reassurance and intimacy can be invoked through particular vibrations that are generated from different aromas. During the development of new perfume, the creative strategy must be focused on the fragrance at its heart.

It is also likely that boutique perfumes or niche perfume will becomes more available to the consumer.

How can a fragrance stand out without having to be bespoke ?

The characteristics that lead to a perfume becoming unique are as distinctive as they are numerous. The best perfumes contain essences with a variety and a range of powers.

They can invoke regressive nostalgia and intimacy or they can portray astonishing radiance.

The problem perfume brands face is proposing signature and ‘true’ perfumes by following their creative intuition rather than solely depending on industry trends.

In the art of perfumery, the trick is to experiment with combinations such as floral bouquets and over-dosing ingredients; all the while, ensuring that beautiful materials are chosen.

When it comes to perfume it is advisable to focus your attention on fragrances that resemble nature while still remaining addictive and reassuring.

Rather than simply using aromas to aid their packaging and branding, the best fragrance houses have their perfumes at the heart of the business model.

How can perfume brands ensure their fragrances stand out while consumer behaviour and perfume trends are changing ?

Since the lockdown, the fact that perfume bouquets reveal emotions and reflect personality has become much more apparent to the consumer.

It is likely that perfume brands will include exclusive and original perfumes within their collections and invite the consumer to experiment with doses to explore the effects that new spices have on themselves and those around them.

It is very possible that many perfumery houses will create hybrids between their existing ranges of perfumes and other aromatic ingredients such a soliflore essence, perhaps even several notes.

The consumer has become much more sensitive to fragrance since they have been confined during the lockdown.

Therefore, there is a need for fragrance houses to rediscover their love and passion for perfuming.

Perfume brands will also need to look at other factors such as our activity, times we are outside and our relationships with others as well as ourselves.

One such example to consider would be that fragrances become much more powerful through movement. How much we move will depend on the potency required from the applied perfume.

The Perfume industry will change forever but what will remain the same for perfume brands ?

One part of the business which perfumery houses may change will be the packaging. They will become much more responsible and document their own unique convictions, generosity and even history on bottles and packaging.

But while many things will change, core principles such as the commitment to sustainability and transparency will continue.

For niche perfume by Pairfum London we invite you to visit our online perfume boutique.

Magnificent Magnolias Fragrance Windsor Park

Magnificent Magnolias Blooming in Windsor Great Park!

15/05/202021/03/2020 by Huib Maat

Magnificent Magnolias blooming in Great Windsor Park in Spring offer a spectacular sight.

The Valley Gardens, together with The Savill Garden, provide a home to a National Collection of Magnolia trees. Here are some examples:

On leaving the Savill building, visitors are welcomed to a fantastic show by a mature Magnolia loebneri ‘Merrill’, covered in ice-white flowers.
In a far corner of the garden, close to the summer house, is a Magnolia sprengeri ‘Eric Savill’, with large, bold pink flowers.
The Valley Gardens features a glorious collection of rhododendrons, azaleas, camellias and magnolias, best viewed in the spring from the top of the valley, with views down to Virginia Water.

About Magnolia

The magnolia family can count approx 200 species mainly found in two regions:

Asia, and
the Americas.

The Magnolia tree was named after Pierre Magnol, the French botanist behind the current nomenclature of botanical classification.

Magnificent Magnolias are significant flowers in Chinese and Japanese culture, and has been cultivated for centuries.

The ‘Magnolia Virginiana’ species (from Virginia) was the first Magnolia to be introduced into Europe. In 1687, it was sent across John Banister, an English missionary and naturalist, to Henry Compton, English bishop and a passionate gardener.

Shortly afterwards, Europe was introduced to Chinese Magnolias (Magnolia Denudata and Liliflora).

In the middle of the nineteenth century, the beautiful Star Magnolia (Stellata) from Japan was planted in Europe.

The “queen of Magnolias”, the pink Magnolia Campbellii from the Himalaya, was discovered at the beginning of the last century.

It is believed that Magnolia is one of the oldest plants, the Dinosaurs probably saw Magnolias blooming.

Magnificent Magnolias in Perfumery

Magnolia flowers (Magnolia Grandiflora) frequently have a fragrance. Their perfume is fresh, floral and creamy sweet with hints of waxy citrus.

Magnolia is a popular ingredient in floral perfume accords and there have been notable fragrances where Magnolia is the main floral ingredient.

Here are some of these fragrances that focus on Magnolia and its various olfactive facettes:

Magnolia Rosae (Lancome, Female, 2019): Magnolia, Rose, Musk
Spendia Magnolia Sensuel (Bulgari, Female, 2018): Magnolia, Orange Blossom & Jasmine, Tangerine, Musk
Song of America Magnolia (Ralph Lauren, Unisex, 2016): Floral Chypre with Magnolia, Lemon, Patchouli
Magnolia Nobile (Acqua die Parma, Female, 2009): Magnolia, Lemon, Jasmin, Bergamot, Vetiver
Eau de Fleur de Magnolia (Kenzo, Female, 2008): Magnolia, Citrus
Miracle (Lancome, Female, 2000): Oriental, Magnolia, Litchi, Pepper, Musk
Magnolia (Yves Rocher, Female, 1983): Magnolia, Lily, Gardenia, Tuberose, Jasmin, Oakmoss
Magnolia (Yardley, Female, 1970): Magnolia, Hyacinth, Lily

When reviewing these notes, you will notice one commonality in that they interpret the freshness of Magnolia in different ways: some use the freshness of white flowers, others incorporate citrus and again others use fruity nuances.

Here at Pairfum London we have built our fragrance “Magnlias in Bloom” around the white flowers of Magnolia, Lily and Geranium with the sweet freshness typical of Magnolia Grandiflora coming from the more modern notes of ozone and watermelon, rather than citrus. “Magnolias in Bloom” is available in our online boutique in many different Home Fragrance products (candles, diffusers, sprays, …).

Mandarine Oranges and the Scent of the Chinese New Year

The role of Mandarine Oranges in the Chinese New Year !

Other uses of Mandarine Oranges in China

Mandarine Orange in Perfumery

Happy Chinese New Year

“Kung Hei Fat Choy”

Smoky Perfumes: Ember-Warmed Scents with Noir Allure

Beyond Cupcakes: The Sophisticated Side of Vanilla Perfume

Pear Leaf in Fragrance: Crisp Green Fruity Nuance

Bulgarian Rose In Perfumery: Lush Damask Elegance

Loganberry in Fragrance: Tart Hybrid Berry Pop

Star Anise Benefits in Perfumery: Liquorice-Bright Spiced Spark

Lychee Fruit in Fragrance: Rosy Juicy Tropical Lift

Macaroon in Perfumes: Sweet Coconut Gourmand Charm

Toffee in Fragrance: Buttery Caramel Indulgence

Try Natural Niche Perfume

Risk Free Trial

Let's stay in touch.

CRYSTALLINE in Dubai

CRYSTALLINE in Abu Dhabi

Try Natural Niche Perfume

CRYSTALLINE in the UAE

What are your favourite Flower Fragrances of Easter?

White Lily

Daffodil

Crocus

Tulip

Blue Bell

Spring Fragrance by Pairfum London

The role of Mandarine Oranges in the Chinese New Year !

Other uses of Mandarine Oranges in China

Mandarine Orange in Perfumery

Happy Chinese New Year

“Kung Hei Fat Choy”

What Is Sensehacking ?

Why Is Sensehacking So Important ?

Life in Lockdown

Sensehacking In Practise

The Power Of Touch

The Smells & Experiences Of Nature

Taking The First Steps

Why Should You Create Your Own Scented Drawer Liner ?

Make Your Own Scented Drawer Liner – A Step by Step Guide

Step 1: Ensure You Have All Of The Required Materials

Step 2: Choose Your Scented Drawer Liner Paper

Step 3: Measure The Dimensions of Your Drawers

Step 4: Mix Your Essential Oils

Step 5: Add Your Mixture To A Clean Spray Bottle

Step 6: Apply The Mixture To The Drawer Lining Paper

Step 7: Leave your Scented Drawer Liner To Dry

Bonus Tips

Bonus Tips:

Scented Sachets

An Introduction To Sleep Hygiene

Tip 1: Go To Bed At The Same Time Every Night

Tip 2: Avoid The ‘Snooze’ Button At All Costs

Tip 3: Enjoy The Sun – Whenever You Can

Tip 4: Avoid Screen Time Before Bed

Tip 5: Reduce Your Alcohol And Caffeine Consumption

Tip 6: Keep It Fresh When It Comes To Sleep Hygiene

More Advice For Excellent Sleep Hygiene

Sleep Tight and Sleep Well.

What role will perfume have and how will perfume trends change we move forward post-lockdown?

How can perfume brands move away from simply offering a “standardisation of fragrances?

How can a fragrance stand out without having to be bespoke ?

How can perfume brands ensure their fragrances stand out while consumer behaviour and perfume trends are changing ?

The Perfume industry will change forever but what will remain the same for perfume brands ?

About Magnolia

Magnificent Magnolias in Perfumery

Photo Gallery: Magnolia in Windsor Park

Let's Stay in Touch

Navigate Our Site

Try Natural Niche Perfume

Risk Free Trial

Let's stay in touch.

CRYSTALLINE in Dubai

CRYSTALLINE in Abu Dhabi

Try Natural Niche Perfume

CRYSTALLINE in the UAE