A surprising fusion of spices and freshness, it opens with notes of Bergamot, Grapefruit and hint of Lavender, combined with Ginger, Elemi, Nutmeg & Cinnamon. The heart is Geranium, Rose, Freesia, Gardenia, Jasmin and Orange Blossom, with fruity hints of Coconut and Rasberry. A base of Vetiver, Guaiacwood, Cedar, Amber, Cashmere Musks, Vanilla & Moss supports this note.
This warm, Oriental Spicy Fragrance opens with the top notes of Pink Pepper, Orange Blossom and Crisp Pear. The Heart of the Fragrance is a modern blend of rich & dark Coffee with the elegance of Jasmin. The elegant finale is a sophisticated base of Vanilla aged in Oak, Patchouli and Cedar.
One of the easiest ways to set yourself up for a great night’s sleep is to pay attention to your sleep hygiene.
Good sleep hygiene requires you to both have a regular routine and an optimised environment to facilitate healthy, uninterrupted sleep. Many steps can be taken to achieve the perfect sleep. While you should ensure that your bedroom is comfortable as well as free from distractions, a commitment to a calming and relaxing nightly routine and sleep schedule is also essential.
Your sleep hygiene can also be improved by creating other healthy habits throughout the day.
Tip 1: Go To Bed At The Same Time Every Night
For those with a more hectic lifestyle, it can become more difficult to be pinpoint accurate with your bed time. This effect is compounded as your biological clock is fantastically conditioned to anticipate sleep as the sun sets and everyday dusk arrives either slightly earlier or later than the night before.
However, it is vital that you keep to your sleeping routine with military precision, even if you find yourself waking up in what might feel the middle of the night.
Tip 2: Avoid The ‘Snooze’ Button At All Costs
Moving on from our first tip, even if you are in complete darkness, the snooze button should not be an option, should you want to regularly sleep well at night.
In fact, consistently oversleeping is not only poor sleep hygiene, but it has a strong causational correlation with depression, diabetes, fatigue and heart disease.
Especially when the clocks are wound back you may be tempted to sneak in an extra hour, but we would advise against it.
Tip 3: Enjoy The Sun – Whenever You Can
Sunlight is essential in preserving and maintaining not only your metal but also your physical health.
This isn’t to say that you have to walk around with a sun lounger, a simple stroll or jog would be perfect. The exposure to the sun and the wind can not only provide a new perspective, but the Vitamin D3 your skin will produce is something that many people lack despite it being an invaluable micronutrient.
In regards to your sleep, as our bodies are designed for you to be asleep at night, we are equally very much configured to be active during the daylight hours.
Try to work with your body clock, not against it when it comes to sunlight.
Tip 4: Avoid Screen Time Before Bed
Disconnect Electronic Devices!
Try to create 30-60 minutes of buffering time without any electronic devices. Phones, tablets, and laptops cause mental stimulation that is difficult to shut down. The screens also produce blue light, which can reduce melatonin production.
If your partner or roommate is less cooperative and still has their screens activated, then you may also want to invest in a sleep mask for your eyes.
Our bonus tip: you way wish to lightly scent your sleep mask using our pillow spray for a more calming experience.
Tip 5: Reduce Your Alcohol And Caffeine Consumption
If you wish to maintain your sleep hygiene, we recommend you moderate your consumption of alcohol and caffeine before you got to bed.
You may fall asleep quicker with alcohol, but you won’t sleep as well. It is best to stick to less intense levels of drinking, or even better, to avoid it alltogether in the evening to prevent your sleep getting disrupted.
As for caffeine, you are likely aware that it is a stimulant, rather than a relaxant. Try to avoid consuming it later in the day and especially just before you go to bed.
It is also worth noting that if you are drinking large amounts of coffee to start or get through the day, a far better solution could be found in simply improving the quality of your sleep.
Tip 6: Keep It Fresh When It Comes To Sleep Hygiene
After many months of lockdown and many more hours spent indoors during the summer months, it is important to optimise your living spaces, particularly your bedroom for a better night’s sleep.
You may wish to buy a fresh throw, add new cushions and pillows or purchase a new pair of bedsheets.
On the other hand, we would very much like to recommend that you should also try a deep sleep pillow spray. They are perfect for lightly scenting your pillows but also ideal for your linens and bed sheets.
Your sense of smell is much more potent than your sight and the perfect fragrance can set the scene for a perfect night’s sleep.
More Advice For Excellent Sleep Hygiene
There are many other tips to improve your sleep hygiene:
Avoid napping during the day, where possible.
Don’t eat before you go to bed.
Create calming aromas with a linen spray
Soak in a bath as part of your nightly routine or as a wind down from a more hectic day.
Wear socks when you go to bed. Warm feet send a signal to your body & head that it is bedtime, according to the National Sleep Foundation.
Learn a meditation technique you can practice while lying in bed, such as Autogenic Training.
Now you are much more equipped with the techniques for a good night sleep, there is nothing left to say other than …
We were delighted when we were nominated for the LiveWire Innovation & Excellence Awards 2021.
Today we are excited to announce that we have won the title of Perfumery House of the Year
During the awards process, over 90,000 businesses and corporate professionals, magazine contributors and the subscribers of CorporateLiveWire.com nominated companies & individuals which they felt were deserving of recognition based on factors such as service, innovation, experience, sustainability and other key criteria.
As we remain confined to our homes for weeks on end, we are beginning to yearn for the natural freedom to go outside and to make an appearance in society. On those rare occasions that we do venture outside many of us will have our faces covered. How will this new world affect perfume trends? How will we use fragrances? How will perfume brands be able to tackle these issues ?
While makeup or even our faces may no longer allow us to express our personality or emotions, perhaps our best alternative comes in the form of perfume. To overcome any garments we may be wearing as a precaution after the lockdown, perfumeries will look to experiment with different perfume strengths and intensities.
In this article we will explore how perfume brands can take advantage of this and provide us with new innovative ways of presenting ourselves to society.
What role will perfume have and how will perfume trends change we move forward post-lockdown?
Once before, perfumes were a trigger to sparking desires and curiosity in others where we could explore ourselves, our overall wellbeing and even ourselves. In a post-lockdown world perfume can return to being a means to enhance our emotions.
How can perfume brands move away from simply offering a “standardisation of fragrances?
Fragrances naturally have their own strengths and virtues that can influence our overall wellbeing and how we feel physically and mentally. If perfumes contain fragrances that have the allow us to express ourselves the way nature intended, the soothing and energizing effects on our mood would be irrefutable.
Memories of reassurance and intimacy can be invoked through particular vibrations that are generated from different aromas. During the development of new perfume, the creative strategy must be focused on the fragrance at its heart.
It is also likely that boutique perfumes or niche perfume will becomes more available to the consumer.
How can a fragrance stand out without having to be bespoke ?
The characteristics that lead to a perfume becoming unique are as distinctive as they are numerous. The best perfumes contain essences with a variety and a range of powers.
They can invoke regressive nostalgia and intimacy or they can portray astonishing radiance.
The problem perfume brands face is proposing signature and ‘true’ perfumes by following their creative intuition rather than solely depending on industry trends.
In the art of perfumery, the trick is to experiment with combinations such as floral bouquets and over-dosing ingredients; all the while, ensuring that beautiful materials are chosen.
When it comes to perfume it is advisable to focus your attention on fragrances that resemble nature while still remaining addictive and reassuring.
Rather than simply using aromas to aid their packaging and branding, the best fragrance houses have their perfumes at the heart of the business model.
How can perfume brands ensure their fragrances stand out while consumer behaviour and perfume trends are changing ?
Since the lockdown, the fact that perfume bouquets reveal emotions and reflect personality has become much more apparent to the consumer.
It is likely that perfume brands will include exclusive and original perfumes within their collections and invite the consumer to experiment with doses to explore the effects that new spices have on themselves and those around them.
It is very possible that many perfumery houses will create hybrids between their existing ranges of perfumes and other aromatic ingredients such a soliflore essence, perhaps even several notes.
The consumer has become much more sensitive to fragrance since they have been confined during the lockdown.
Therefore, there is a need for fragrance houses to rediscover their love and passion for perfuming.
Perfume brands will also need to look at other factors such as our activity, times we are outside and our relationships with others as well as ourselves.
One such example to consider would be that fragrances become much more powerful through movement. How much we move will depend on the potency required from the applied perfume.
The Perfume industry will change forever but what will remain the same for perfume brands ?
One part of the business which perfumery houses may change will be the packaging. They will become much more responsible and document their own unique convictions, generosity and even history on bottles and packaging.
But while many things will change, core principles such as the commitment to sustainability and transparency will continue.
We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance.
If you are one of those people who have heard the terms Niche Perfume, Artisan Parfum, Indie Scent or Boutique Fragrance bandied about and wondered what they really mean, then you should read on.
You are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.
There are specific elements that define a niche fragrance and set it apart from the Mass Market Brands we are accustomed to from Couture Houses and Designer Labels.
Although, when you define a niche fragrance, these lines become sometimes blurred when large worldwide brands describe their offerings as ‘Niche’ or introduce ‘Private Collections’. The fact that a product is available at every Airport, in every retailer and on every High Street worldwide would by definition exclude it from being considered a Niche Creation.
We equally believe a Niche Fragrance House that is owned by a global corporation no longer qualifies as being Niche. The list is long of these small perfumery houses that were bought-out. Examples are Jo Malone, Creed, Frederic Malle, L’Artisan Parfumeur, … It is not easy to spot these ‘Niche Wannabees’.
So when looking for a genuine Niche or Artisan Fragrance, the list below will help you to separate the true Niche from the ‘Niche Wannabee’
Well the following are our Top 10 Things that Define a Niche Fragrance:
A Perfume House, founded by a Perfumer who’s wish is to create Unique Fragrances – like the original Fragrance Houses of Old
An in-house Perfumer, that is unencumbered by the restrictions of mass consumerism, and is allowed to recreate the ‘artistry of the unique’ in luxury fragrances.
Limited Availability – not on sale in every shop, store and airport worldwide.
Art and Creativity – like Painters, Poets, Writers, Chefs, Wine Makers, Gardner’s, Designers, as the founder of PAIRFUM London Huib Maat said “Who would want to create a copy of the same thing again and again if they have the ability and creativity to create an original? – no true Artist would”
The use of Natural, Unusual or Unique Perfumery ingredients and Accords, i.e. note combinations.
Selective approach to Distribution – not available everywhere
A different approach to PR & Marketing – where the best form of advertising is – through ‘Word of Mouth’ passed from one Fragrance Aficionado to another ( and with a little help from the right type of Magazine article)…
With the attention to detail given to the creation of a Niche Perfume, it assures the wearer that the Perfume is of the highest quality.
Something that is rare is always more precious – Clientele will seek out and love something different – because we were born unique – so why not celebrate it..
Not owned by a global, multi-national Corporation or produced on a large scale factory floor but in small batches and independently owned.
Keep these in mind when shopping for Niche Fragrances.
Pairfum London’s in-house Perfumer Huib Maat created our collection of Natural Eau de Parfum Intense and we also introduced the Perfume Experience Box to try and sample these exquisite creations.
We are frequently being asked: “How do you smell perfume?”
Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and not for the first time) how do you evaluate or test perfume?
It may seem that the obvious answer is “with your nose” – and in a sense (no pun intended) that is correct.
However, there is so much more to smelling a perfume, than simply taking a sniff …
In an earlier post we discussed how as individuals we have an olfactory blueprint that is totally unique to us.
So, … how we smell perfume or interpret a fragrance or note, will be as individual and unique as you are..
We know that memory formation is linked to our sense of smell.
So if you think how different your life’s experiences or your life’s road map has been when compared to those around you, it explains why some of us love certain notes while others may loathe them…
With National Fragrance Week now underway, what better time to try new Fragrances or Notes and evaluate them as only You can.
From everyone here at PAIRFUM London we just want to say “Try it, Enjoy it” and “Be Your Authentic Self”.
Get a Full Refund when you later buy a full-sized bottle. Special Offer: Free Gift-Wrap (luxury bag & tissue paper) with every Perfume Experience Box.
We value and respect your personal data and privacy. By submitting this form, you agree that we may process your information in accordance with our Privacy Policy.
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Risk Free Trial
We understand that shopping online for perfume is different, which is why we offer our 100% Happiness Guarantee:
Free Tester: We will include a mini sampler with your Eau de Parfum so you can try the perfume before you open the pack.
Free Returns: Should you not love your perfume, then we will collect it free of charge from your home (unopened product). No quibbles from us.
We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Abu Dhabi.
CRYSTALLINE Unit 13235, Level 3 The Galleria Al Maryah Island, Abu Dhabi Tel: +971 2 6228 824
eMail: attar@emirates.net.ae / arabia@pairfum.com
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Try Natural Niche Perfume
Get a Full Refund when you later buy a full-sized bottle.
We value and respect your personal data and privacy. By submitting this form, you agree that we may process your information in accordance with our Privacy Policy.
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CRYSTALLINE in the UAE
We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Dubai & Abu Dhabi.
CRYSTALLINE LG-110- LOWER GROUND THE DUBAI MALL, DUBAI, UAE Tel +971 4 3398 897
