Pairfum London

What Your Perfume Says about You

23/02/202427/07/2018 by Josephine McCarthy

What Your Perfume Says about You – you may be surprised… but it speaks volumes and is very telling!

Like your clothes, your favourite tipple, the music you listen to or the books you read, your choice of fragrance says a lot about the type of person you are.

It’s almost impossible to pick a fragrance without it being a reflection of your life experience, or one that does not contain certain aspects of your personality.

You may have heard the phrase “you are what you eat”, well we here at PAIRFUM London believe that “You are what you wear” – in regards to Perfume that is…It is also the reason why !!

Before PAIRFUM London creates a ‘Perfume’, our Perfumer always has in mind a profile of the type of person, he is creating the fragrance for. It is like a vocation or some may even say a religious calling, to match the fragrance notes to the personality or spirit of the wearer.

When deciding on which Perfume to ‘Wear’ or ‘Buy’, your decision may not be as random or simple as you think….

Numerous studies, and countless hours over the the last 30 years have been spent on researching the effects of the sense of smell and taste on human emotion, mood, behaviour, and related disease.

From researchers conducting personality tests on subjects, and then comparing them with the results of tests carried out on participants who took part in a study of ‘fragrance and flavor preferences’. With one researcher describing the tests as a ‘Rorschach’ test but using odour.

How? you may ask could a ‘Personality’ test and your ‘Fragrance’ preferences be related?

Research into why we chose one particular aroma over another, has fascinated scientists and researchers for decades.

It stands to reason that we will obviously have a better understanding of someone, if you know their likes and dislikes. If this is the case, then it must also stand to reason why, ‘Understanding’ ourselves and our ‘Personalities’ would help us make more informed decisions.

This relates to every aspect of our lives, relationships, decision making, work, rest and play…

If you are looking for that ‘Someone Special’, and have ventured out on that first date….

You meet ‘Ms or Mr. Possibly Perfect’ for the first time and smell their ‘perfume or cologne’, and instantly even if you are not always aware of it.. you know much more about their personality than you think…..

DO YOU KNOW YOUR PERSONALITY TYPE?

IF NOT – WOULD YOU LIKE TO KNOW WHAT IT IS?

The following is the ‘Myers-Briggs’ personality chart:

Which one are you? are you a………..

ESTJ: A true leader, they recognises the strength of the individual, as well as that of the group.

ISTJ: A hard worker very reliable and dependable, a true Friend.

ESFJ: A person who enjoy helping others, are the perfect role model.

ISFJ: Have the ability to connect with others on an intimate level, is supportive and one of the worlds peacemakers.

ESTP: Are full of passion and energy, have rational if sometimes distracted mind, wonderful at Inspiring others, are natural group leaders.

ISTP: Are known for their creativity, sense of humour, hands-on approach and their strong sense of direct fairness

ISFP: Live a life full of colour and are inspired by connections with people and ideas, sensitive to others feelings and appreciate harmony

ESFP: Lives in the moment and excitement of life, are generous, encouraging and has irresistible style.

INFJ: Decisive, full of creativity, imagination and conviction.

ENTP: Loves to play ‘Devil’s advocate’, are honest, independent and love to brainstorm ideas and think big.

ENTJ: Are natural-born leaders, with a personality type that embodies the gifts of charisma and confidence.

INFP: The worlds true idealists, who will always look for the good in even the worst of people and events.

ENFJ: Born leaders, that are full of passion and charisma and are naturally confident.

ENFP: Is a true free spirit, enjoying social and emotional connections, they are also charming, independent, energetic and compassionate.

INTP: Inventiveness, creativity with a unique perspective and vigorous intellect.

INTJ: A natural thirst for knowledge, are starry-eyed idealists that think nothing is impossible, look at life like a a giant chess board.

Understanding a personality type, our own, that of someone we love or someone we have just met. Could help us navigate more easily the day to day interaction in our work and social life.

We also know from studies that choosing a Perfume is closely connected to ‘Personality type’ and Colour preferences.

Now that you know what your ‘Personality Type’ is…..

WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?

If so we would LOVE to hear from you here at PAIRFUM London – click here to send us your contact details for further information.

WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?

23/02/202426/07/2018 by Josephine McCarthy

WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?

So often we are asked – “How can I be sure the Perfume I am wearing suits me”?

Well one very simple answer to that is…..

Most people know what they ‘Like’ and ‘Don’t Like’It may be stating the obvious, but in most cases the ‘Nose & Skin’ knows.

However if you would like to have a deeper understanding of ‘How & Why’ we may choose a particular Fragrance…

Our in-depth article that will be published tomorrow, helps you understand: “What Your Perfume Says about You”.

In the meantime, you can buy your favourite Home Fragrances and Skin Care products here.

organic hand wash lotion carrier bag pink grapefruit cedar noir

Organic Hand Wash Review

18/02/202317/07/2018 by Josephine McCarthy

If one of the first things that drops into your inbox in the morning is an email entitled – Organic Hand Wash Review.

Pairfum Organic Hand Wash Oil Pink Grapefruit

In our case it not only peaks our interest but as you read through it, it brings a big smile to our face.

When one of the things that the review asks you to do is “Check Out the ‘Free From list‘, as it’s very impressive”….

Then what are you waiting for….

O.K, if you are wondering what a ‘Free From List’ is? then in a nutshell it is a list of the Raw Materials / Ingredients that are NOT used by a company in their products. In this case PAIRFUM London

When a reviewer takes not only the time to try the products, but to investigate what they contain before using them..

Then it really should act as a reminder to all of us to check what our skin care or toiletries contain, just having the terms ‘Organic’, ‘Natural’ , ‘Essential Oils’ or ‘Best’ on the label may not be enough.

Just to give you an idea of what the PAIRFUM Organic Hand and Body washes ‘DO NOT’ contain, below is just a few from the list:

NO – parabens, e.g. Methyl, Propyl, Butyl and Ethyl Paraben
NO – SLS, SLA
NO – GMO ingredients,
NO – animal derived ingredients
NO – animal testing,
NO – phthalates,
NO – sulphate,
NO – nitro musks or polycyclic musks,
NO – alkyl phenol ethoxylate solubilizers,
NO – mineral oils and none of the following petroleum derived ingredients: petrolatum, petroleum jelly, petroleum distillates, etc.

YES ! it is just as I mentioned above only a few of the ingredients that are NOT in the PAIRFUM London products….

We know that some of the above have been in the news for quiet a few years, as ‘NO-no’s’ when it comes to our HEALTH.

One example you may not have heard of such as ‘alkyl phenol ethoxylate solubilizers’, as they may not roll of the tongue easily but are described as endocrine disrupters or (EDCs).

Does it really matter if our endocrine system is disrupted?

What does our endocrine system do?

Well our endocrine system is the collection of glands that produce hormones that regulate metabolism, growth and development, tissue function, sexual function, reproduction, sleep, and mood, among other things…. so basically our entire life

So you tell us! is that something that you want to disrupt or disturb?

Pairfum Bath Body Giftbag Pre Biotic Body Lotion Wash Oil Bathing Gel

If not! then checking the ingredients list is of the upmost importance, and this is just one of the items on the ‘Free From List’ by PAIRFUM London. So if you would like to find out more or care about what you are putting on your skin, or the skin of your children

Please click here or contact us at in**@*****um.com

Alternatively if you would like to see the wonderful review that brought a smile to our face please click here.

P.S. Did you know our products are Vegan and Cruelty Free?

Biodegradable Plastic from Tree Glue

23/02/202405/07/2018 by Josephine McCarthy

Have you heard the one about Biodegradable Plastic from Tree Glue?

Well ‘Good News’ about tackling the global problem of plastic waste appears to be like buses…

You wait forever then two or three of them turn-up at once..

An article in the Telegraph today states that biodegradable plastic made from ‘tree glue’ could be on shelves within five years…

This is not something that has just happened overnight researchers at the University of Warwick have found that a natural glue called lignin, which holds cellulose fibres together, stiffening plant stems, can be turned into a strong, moldable plastic.

The Warwick’s teams discovery of this byproduct of the paper making process, looks to be another major step forward in tackling one of the greatest environmental challenges facing the world today.

Professor Tim Bugg at Warwick University has developed a way to use genetically modified bacteria to turn the glue into useful chemicals.

His discovery of a bacteria called ‘Rhodococcus jostii’, which lives in the soil and feeds on the glue, can be genetically altered so that it turns lignin into high yields of biodegradable plastic.

Prof Bugg has been working on his research for 40 years…..

YES – you read that correctly – FORTY YEARS

During a meeting in London he said: “I have been working on lignin for 40 years and when I started people said ‘you’re wasting your time’ but now people are thinking this is possible. Still difficult but it is possible.”

Difficult but possible – it is so heartening to hear such ‘Positive News’ in a time when everything seem to be ‘Bad News’.

When currently, around 300 million tonnes of plastic is discarded each year, with only about 10 per cent of it being recycled. It is people like Proffesor Bugg and his research team that the government should be funding and encouraging.

It is time we all #RethinkPlastic – where what we do is part of the ‘Solution’ and not the ‘Problem’

We here at PAIRFUM, have always tried to find ways to work along side and incorporate Nature into all of our products and packaging. It is why all our packaging is ‘Renewable & Home Compostable’ to discover why PAIRFUM’s is ‘ Luxury with a Conscience’ click here

Solution found for our Oceans Drowning in Plastic!

23/02/202402/07/2018 by Josephine McCarthy

Good News, a solution has been found for our Oceans Drowning in Plastic.

It is estimated that over 8 million tonne of plastic is dumped into our seas every year.

It is also believed that at this rate by 2050, there will be more plastic in the sea than fish.

SO!

Unless you fancy having ‘Plastic & Chips’ as a treat from your local eatery. Then something has to be done!

But what?

Well, it may just be that a student from Reed College in Oregon, called ‘Morgan Vague’, has come up with a possible solution.

Morgan, who is studying biology at Reed, started to look for a solution to one of the World’s most urgent environmental problems:

the Disposal of Plastic Waste.

Currently, around 300 million tonnes of plastic is discarded each year, with only about 10 per cent of it being recycled.

You may be wondering what did Morgan come up with? that could solve this floating menace?

It would appear, that while studying our wonderful friends, the ‘Bacteria’, she discovered breeding bacteria capable of digesting or eating plastic and potentially breaking it down into harmless by-products.

Thank you Mother Nature (yet again), for coming to our rescue and for trying to help save us from ourselves.

While conducting the research for her senior thesis at Reed Ms Morgan a biology major, began searching for microbes adapted to degrade plastic in the soil and water around refineries in her hometown of Houston.

As you do….

What she discovered is amazing:

Morgan uncovered a fat-digesting enzyme potentially capable of breaking down plastic and making it palatable for the bacteria.

Plastic eating Microbes – IS THIS THE ANSWER?

She believes, that if the process was sped up, it could play a very important role in finding a solution to the planet’s plastic problem.

Just before you run off to protect your computers, cars and TVs from this plastic gobbling wonder,

Remember these are naturally occurring bacteria that are out there in the environment.

The team of scientists behind the research are just trying to isolate bacteria and then treat the plastic in a way that bacteria can naturally digest it.

The study is still in it’s infancy and has a long way to go, but at least it is going in the right direction.

We here at PAIRFUM, have always tried to find ways to work along side and incorporate Nature in to all of our products and packaging, right from inception.

It is why one of our by-lines has always been….

‘LUXURY WITH A CONSCIENCE’ – you can find out more about our green roots here.

How starting the Day with Positive Thoughts can alter the outcome

23/02/202429/06/2018 by Josephine McCarthy

Does how we start each day affect our mood? is it true that how starting the Day with Positive thoughts can alter the outcome.

When we sit down to have a quite moment or seek time for ourselves, are we really having that, much sought after ‘relaxing, de-stressing’ ‘Me-time’, or do we simply spend the time talking to ourselves?

If we start the day by talking to ourselves, so what?

We all have times during the day (or night), when we have very deep and maybe not so meaningful conversations with ourselves.

Who cares! if we have private internal conversations with ‘Us’, and why does it matter so much!!

Well it does matter, and here is the reason why…

Research has shown that ‘Positive’ thinking helps to manage stress, and can even improve your health.

There is no problem with having an in-depth chat with our inner selves..

Or is there?

Well the answer to that is ‘YES’ and ‘NO’

‘YES’ there is a problem if – that chat is the all consuming practice of NEGATIVE SELF-TALK….

‘NO’ if the internal monologue is POSITIVE…

So, when we want to have a little ‘Natter’ with the person who appears to live inside our head, how do you make sure it’s Positive?

How we begin each day affects our mood, energy level and productivity for the rest of the day..

So by starting your day with ‘Positive’ thoughts you can alter the outcome.

HERE – are someways to make sure that you always benefit from your internal ‘Head to Heart’ or Heart to Head’ self-talk.

STOP – constantly hitting that ‘Snooze’ button, which sleep researches have warned is not good for your ‘Heart’… as you are literally repeatedly inflicting a “cardiovascular assault” on the body and your nervous system.

START- your day by spending the time from when you first wake-up, to when you get out of bed, thinking of or focusing on ‘ONE’ thing that you are looking forward to accomplishing or doing that day.

DOING – this simple ( but not always easy task ), helps you avoid the feeling of panic or dread when you suddenly remember – all the things you must not forget to do today, all the things you have to achieve, and last but not least all things that might go wrong.. and all of this negativity will flood your consciousness in just a matter of minutes..

Don’t let it…

ONCE- you have calmed and quietened your mind, slowly open your eyes, gently stretch and get ready to go into your day with a clear and positive outlook.

As – Lao Tzu said “Watch your thoughts; they become words. Watch your words; they become actions. Watch your actions; they become habit. Watch your habits; they become character. Watch your character; it becomes your destiny.”

TAKE – time to refresh and reinvigorate your mind & body by taking a mood boosting morning shower. We would recommend using one of the PAIRFUM London ‘Organic Body Wash & Shower Oil’s’, our ‘SPA or Pink Grapefruit’ is a perfect start to any day.You can find further information here about all the PAIRFUM London Organic Skin Care products.

So, from now on when that alarm bell rings in the morning, the only #PAUSE #Button you should reach for is the one to #STOP #NEGATIVE #THOUGHTS, and when you are next having a conversation with yourself, please ‘REMEMBER’ just how ‘NICE’ a ‘PERSON’ you are talking to..

10 Amazing Things About Your Nose, that will change how you think about Yourself!

23/02/202426/06/2018 by Josephine McCarthy

You may be wondering,
what are these 10 Amazing Things About Your Nose, that will change how you think about Yourself?

So, you don’t think you are Amazing, you are nothing special, right?

Wrong, … apart from the fact of course that you are a walking, talking, seeing, hearing smelling, feeling, loving wonder of Nature.

Now, that in it’s own right is not bad for a start but, …

It gets better!

Here are the 10 Amazing Things About Your Nose:

Did you know that that every 28 days you grow a ‘ A new nose’.

Well, … not technically speaking of course, but you do renew your scent cells so that your olfactory sense is as ‘fit as a fiddle’ and looking forward to the month ahead.

Your sense of smell does not wait around, it is fully functioning and ready to go,

… before your are even born.

We can remember an aroma or smell with more accuracy after a year, than with visual recall.

A study showed that you can remember smells with 65% accuracy after a year, while visual recall is about 50% after only three months.

The human nose can detect one trillion distinct scents.

Yes! you read that correctly – One Trillion …

Our sense of smell is completely unique from our other senses, in that it is the only sense that travels directly to the forebrain without going to the thalamus.

In other words, …

Your brain wants the information received by your nose FAST.

This is a matter of survival.

So,… no time wasting here.

Our nostrils are ‘Ipsilateral’.

“What does this mean?”, you may ask.

It means, ‘on or affecting the same side of the body.

Each nostril is directed onto a separate side of the brain, where the right nostril corresponds to the right side of the brain and the left nostril corresponding to the left side of the brain.

Where normally the ‘Right’ side of the brain controls the ‘Left’ side of the body and vice versa, well lets just say “your nose it likes to be different”…

Apologies Gentlemen, … but another thing that Women are better at:

Women have a better sense of smell.

One reason for this may be that women have a more developed orbital prefrontal region of the brain.

Or, it may also have evolved to help Women choose the best possible mate.

So you see Gentlemen, it is not all bad news, it insures they pick You, that special someone!

It is estimated that 70% of taste is actually based on olfactory sensations.

Just consider how food loses its flavour when we have a cold.

So the next time you are enjoying a glass of your favourite tipple or a wonderful meal, then you ‘Nose’ who to thank for it.

If you are impressed that Formula One race cars can go from 0-60 in as fast as 1.6 seconds,…

then get in the back seat F1, as the entire procedure of olfactory processing takes a good 200 milliseconds!

10.

Last but by no means least, in this era of ‘Fake News’, your nose is impossible to deceive.

Peter Mombaerts, a Director at the Max Planck Institute of Biophysics, states: “olfaction is the most elementary and fleeting of all senses, an ideal detector of body and environmental chemistry. The sense of smell is almost impossible to mislead”.

So, … the ‘Nose knows, you know’!

Now that you have learned these 10 amazing things about you nose,

You will never again be able to honestly say: “There is nothing special about me”.

It is for that very reason that we, here at PAIRFUM London, create Natural Perfumes and Products that compliment and enhances that ‘Amazing, Wonderful You’.