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The London Nose

23/02/202403/05/2019 by Josephine McCarthy

Most people who live in, visit or plan to visit London have all heard of ‘The London Eye’, have any of you heard about ‘The London Nose’ ?

Well you have now….

As anyone with an interest in or knowledge of Perfumery will know, Perfumers are referred to as ‘The Nose’

Here at PAIRFUM London we are proud to have ‘The London Nose’ creating Perfumes for us…

With the upcoming launch of PAIRFUM London’s New Niche Perfumes

We decided to have a ‘Nose’ around the Capital (excuse the intended pun) to see what was on offer that would entice our olfactory senses…

The City really does offer something for everyone and the upcoming London Craft Week it’s 5th annual event, returns to the capital from the 8-12 May 2019.

This year the festival brings together over 240 established and emerging makers, designers, brands and galleries from London and around the world.

With events as wide ranging as the City is diverse, from a series of workshops hosted by Tom Dixon of ‘Grow’ in Coal Drops Yard, that informs and inspires new ways of using plants, where the seeds for the idea as wonderful as ‘Gardening can save the World’ were first sown.

To a Whisky tasting Masterclass with a guided tasting of Bruichladdich Distillery’s cult Islay Single Malts, where they also promise to let you in on the meaning of the name ‘Bruichladdich’ being held in the original 321-year-old shop at Berry Bros. & Rudd, what is not to like, Whiskey & secrets….

The programs on offer that caught our attention were and it will come as no surprise I’m sure were ‘Nose’ related…

Where Anatomē launches London’s first ‘sleep bar’, where someone will be on hand to offer bespoke sleep oils based on personal sleep challenges.

Or… how about a collaboration between The Beaumont Hotel and individual Perfumers to create bespoke perfumes, inspired by the hotel’s gallery of famous rebels and rogues. The Exhibition runs from the 8th to the 12th of May 10:30 – 20:30.

It may be that you wish to know more about candle making, dress making or interior design the craft week’s calendar is packed with ideas & classes for everyone.

So from everyone here at PAIRFUM London, have a wonderful weekend…

Happy Earth Day

23/04/201922/04/2019 by Huib Maat

Today, the 22nd of April, is “Earth Day” around the world and in its honour, people are sharing their passion & support for our wonderful planet with inspirational photos.

This year’s theme is “protect our species” and it is the 49th celebration of this day.

Perfumery, Nature and our Planet are intrinsically linked, which is why this day is very close to our hearts here at Pairfum London.

We would therefore invite everybody to celebrate the beauty of our planet today through your noses!

On a few occasions today, we invite you to slow down for a second and to look at what is next to you:

Take in the beauty of what you see and ‘nosy’ around to take in the scents that are close to you.

This is Earth Day through the eyes (or nose) of a Perfumer.

In this post and as one way to illustrate the close link between perfumery and our dear planet, we have linked images of individual fragrance ingredients with their olfactive groups, i.e. a visual ‘bridge’ between nature and perfume.

Here you can read more about olfactive groups.

Happy “Earth Day” from all of us here at Pairfum London.

Niche Perfume Indie Artisan Boutique Pairfum London

Top 10 Things That Define A Niche Fragrance

23/02/202407/04/2019 by Josephine McCarthy

We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance.

If you are one of those people who have heard the terms Niche Perfume, Artisan Parfum, Indie Scent or Boutique Fragrance bandied about and wondered what they really mean, then you should read on.

You are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.

There are specific elements that define a niche fragrance and set it apart from the Mass Market Brands we are accustomed to from Couture Houses and Designer Labels.

Although, when you define a niche fragrance, these lines become sometimes blurred when large worldwide brands describe their offerings as ‘Niche’ or introduce ‘Private Collections’. The fact that a product is available at every Airport, in every retailer and on every High Street worldwide would by definition exclude it from being considered a Niche Creation.

We equally believe a Niche Fragrance House that is owned by a global corporation no longer qualifies as being Niche. The list is long of these small perfumery houses that were bought-out. Examples are Jo Malone, Creed, Frederic Malle, L’Artisan Parfumeur, … It is not easy to spot these ‘Niche Wannabees’.

So when looking for a genuine Niche or Artisan Fragrance, the list below will help you to separate the true Niche from the ‘Niche Wannabee’

Eau De Parfum Person Reflection Sea Salt Sage Amber Man Muscular Define A Niche Fragrance

Well the following are our Top 10 Things that Define a Niche Fragrance:

A Perfume House, founded by a Perfumer who’s wish is to create Unique Fragrances – like the original Fragrance Houses of Old
An in-house Perfumer, that is unencumbered by the restrictions of mass consumerism, and is allowed to recreate the ‘artistry of the unique’ in luxury fragrances.
Limited Availability – not on sale in every shop, store and airport worldwide.
Art and Creativity – like Painters, Poets, Writers, Chefs, Wine Makers, Gardner’s, Designers, as the founder of PAIRFUM London Huib Maat said “Who would want to create a copy of the same thing again and again if they have the ability and creativity to create an original? – no true Artist would”
The use of Natural, Unusual or Unique Perfumery ingredients and Accords, i.e. note combinations.
Selective approach to Distribution – not available everywhere
A different approach to PR & Marketing – where the best form of advertising is – through ‘Word of Mouth’ passed from one Fragrance Aficionado to another ( and with a little help from the right type of Magazine article)…
With the attention to detail given to the creation of a Niche Perfume, it assures the wearer that the Perfume is of the highest quality.
Something that is rare is always more precious – Clientele will seek out and love something different – because we were born unique – so why not celebrate it..
Not owned by a global, multi-national Corporation or produced on a large scale factory floor but in small batches and independently owned.

Keep these in mind when shopping for Niche Fragrances.

Pairfum London’s in-house Perfumer Huib Maat created our collection of Natural Eau de Parfum Intense and we also introduced the Perfume Experience Box to try and sample these exquisite creations.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display Define A Niche Fragrance

How Do You Describe Perfume?

23/02/202424/03/2019 by Huib Maat

One of the biggest challenges in perfumery is the continuous question of “How Do You Describe Perfume”.

Our noses can distinguish 1 Trillon different smells but we struggle to articulate the differences, character or nuances of a fragrance.

For this reason, the perfume industry has to a degree developed its own set of words, classification systems and various other aids to help in this task.

Here at Pairfum London we have created a brief introduction into “How Do You Describe Perfume” which we believe is ideal reading during National Fragrance Week.

After reading the article, you will feel much more comfortable with some of the terms you come across in the World of Perfumery.

International Day of Happiness

20/03/2019 by Josephine McCarthy

So on this the 3rd day of ‘National Fragrance Week’ we decided to combine it with ‘International Day of Happiness’ which is today the 20th of March

It made perfect sense to us, as smelling something beautiful makes us Happy ….

International Day of Happiness was created by Jayme Illien, who is a special adviser to the United Nations.

The idea was to celebrate happiness in all its forms, big or small.

Whether it is wearing your favourite Perfume, Dress, Shoes or singing in the shower…..

Do something that makes you Happy and spreads it all around.

We have posted one of our favourite Poems before, but we know it is Perfect for the International Day of Happiness..

So here it is again:

Smiling is infectious,
you catch it like the flu,
When someone smiled at me today,
I started smiling too.

I passed around the corner
and someone saw my grin.
When he smiled I realised
I’d passed it on to him.

I thought about that smile,
then I realised its worth.
A single smile, just like mine
could travel round the earth.

So, if you feel a smile begin,
don’t leave it undetected.
Let’s start an epidemic quick,
and get the world infected!

From everyone here at PAIRFUM London have a very Happy International Day of Happiness

How Do You Evaluate, Test or Smell Perfume?

23/02/202419/03/2019 by Josephine McCarthy

National Fragrance Week Woman Rose Flower smell perfume

We are frequently being asked: “How do you smell perfume?”

Today on day two of National Fragrance week, organised by the Fragrance Foundation, we are taking a look at (and not for the first time) how do you evaluate or test perfume?

National Fragrance Week Man in Suit smell perfume

It may seem that the obvious answer is “with your nose” – and in a sense (no pun intended) that is correct.

However, there is so much more to smelling a perfume, than simply taking a sniff …

National Fragrance Week Perfume Bottles smell perfume

In an earlier post we discussed how as individuals we have an olfactory blueprint that is totally unique to us.

So, … how we smell perfume or interpret a fragrance or note, will be as individual and unique as you are..

National Fragrance Week Woman Rose Flower Head

We know that memory formation is linked to our sense of smell.

So if you think how different your life’s experiences or your life’s road map has been when compared to those around you, it explains why some of us love certain notes while others may loathe them…

With National Fragrance Week now underway, what better time to try new Fragrances or Notes and evaluate them as only You can.

From everyone here at PAIRFUM London we just want to say “Try it, Enjoy it” and “Be Your Authentic Self”.

Smell Perfume Your Way.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Curls smell perfume

Pairfum Natural Artisan Eau de Parfum Intense Gold Flair

It is National Fragrance Week

19/03/201918/03/2019 by Josephine McCarthy

Today is the start of National Fragrance Week..

A whole week to celebrate everything Fragrant..

This week The Fragrance Foundation have a host of events that are on offer..

From a brief History of Fragrances through the Decades, to events where you meet Perfumers to gain a little insider knowledge…

Whatever it is that tickles your ‘Senses’, there is something for everyone…

So from everyone here at PAIRFUM London “Happy National Fragrance Week” xx

New – Buying Guide for Sleep Sprays

23/02/202415/03/2019 by Huib Maat

We are delighted to draw your attention to our new buying guide for Sleep Sprays.
Click the link to read & enjoy a peaceful night’s sleep:
https://www.pairfum.com/sleep-spray-buying-guide/

Drift off to sleep easily & beautifully.

No more sleepless nights and ‘tossing & turning’ before you fall asleep.

Buying Guide Sleep Spray Lavender Pillow Mist

Women’s Day

30/03/202008/03/2019 by Josephine McCarthy

International Women’s Day was first organised by the Socialist Party of America in 1909. In 1910 it was proposed to celebrate it annually every year on the 8th of March.

Miriam Makeba International Womens Day Rights Jazz Singer

In some countries International Women’s Day is a public holiday, in others it is a day of protest, however for the most part it is largely ignored.

Suzanne Lenglen Tennis Player 1920 International Womens Day

The fact that we need to have or celebrate an International Women’s Day in 2019, points to the fact that Women over the World do not yet have equal rights. The World Bank has just released a study that found ‘Only Six Countries’ have equal rights for men and women,

YES! you read that correctly only Six countries – just in case you are wondering ‘Who’ these six countries are? then I would hazard a guess that the answer will surprise you as much it did us….

They are – Belgium, Denmark, France, Latvia, Luxembourg and Sweden. The surprise was not that these countries have equal rights, the surprise was how many names missing from the list… are from the countries so many of us are proud to call Home.

Lotfia Elnady Plane International Womens Day

In this quote, Warren Buffett highlights his view on the potential equal rights for women offer our society:
“It’s one of the things that makes me optimistic about America because when I look at what we have accomplished using half our talent for a couple of centuries, and now I think of doubling the talent that is effectively employed — or at least has the chance to be — it makes me very optimistic about this country,”

So from everyone here at PAIRFUM London we want to wish every Woman, who ever you are, what ever you do and where ever you are in the World – “A Happy International Women’s Day”, because without YOU this World would not exist xx

Health Tips – How to Boost your Health, Mood and Memory with Perfume.

23/02/202407/03/2019 by Josephine McCarthy

One of our favourite ‘health tips’ is that you can boost your health, mood and memory through the use of perfume.

Did you know that your sense of smell is the strongest of all the five senses as well as being the oldest ?

Or, that 75% of all emotions generated every day are due to smell? Just think about that for a moment… 75% of how you have felt or the emotions you had during a single day were due to scent !!

Health Tips Fragrance How To Wash Your Face

The reason for this, is that it is the one sense most connected to memory and emotion, and research has proven that we are 100 times more likely to remember something we smell over something we see, hear or touch.

Again, if you think about this for a moment – we are 100 times more lightly to remember something we smell over something we read, see or hear…. and yet we spend years in an education system that teaches us to remember important information, without ever using the strongest sense we have ‘Smell’ to help embed this information into memory…

Mother Nature designed our sense of smell to be the one sense to go directly to the fore brain without going to the thalamus, and one of the most obvious reasons for this is that the information our sense of smell provides us with is so important to our survival, that it needs to reach our brain in as fast a time as possible.

Health Tips Human Brain Parts Name List Of Regions In The Human Brain Wikipedia

To give you an idea of just how fast the information is relayed – if you are impressed that Formula One race cars can go from 0-60 in as fast as 1.6 seconds,…then Formula One needs to get in the back seat as the entire procedure of olfactory processing takes a mere 200 milliseconds!

Odours and scents affect us all in different ways, by becoming aware of how a particular scent affects you personally, you will be able to enhance your health, mood and indeed memory. A particular scent or odour has no personal significance until it is connected to a space, a moment in time or something that has meaning to us.

Health Tip Meditation Oceans Drowning Plastic

Theresa Molnar, executive director of the Sense of Smell Institute, the research and educational arm of the perfume industry’s Fragrance Foundation. Has said that “Scents can have positive effects on mood, stress reduction, sleep enhancement, self-confidence, and physical and cognitive performance,”.

So if we associate a particular scent or perfume with an action or a particular time of day, for example getting ready to fall asleep, relaxing, studying, or waking-up in the morning. Then the brain will form memories or associations to coincide with the inhalation of that specific note.

Health Tip Sleeping Woman Night Linen Pillow Spray

So if you do wish to improve your health, mood or memory a very simple way to do this is to include one of your favourite perfume notes when preparing for bed, sitting down to relax and unwind or preparing for an exam. It is such an easy thing to do, light one of your favourite perfumed candles, or spray the area you are using with a natural room spray, or place one of your reed diffusers in the room.

Bedroom Large Reed Diffuser Bell Fragranced Candle Room Spray

From the initial and subsequent encounters with the aroma, you begin forming nerve connections that intertwine the smell with emotions, so by choosing a scent or aroma that you love you can immediately alter your feelings in a positive, healthy and mood enhancing way.

health tips Bubble Sulfate Wash Hand Sink Lather

Final Question: Did you enjoy this tip? Would you like us to write more about health tips linked to scent? Alternatively, what are your favourite health tips linked to fragrance or perfume?

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