Home / Fine Fragrances
Pairfum Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Aqua 1 1

Sea Salt, Sage & Amber – A Summer Holiday within a Perfume!

Pairfum Person Reflection Sea Salt Sage Amber Eau De Parfum Man

£120 | € 140 | US$ 170 |

A wonderfully fresh, sophisticated fragrance where Sage & Grapefruit are enriched by hints of fresh Bergamot and Tangerine top notes. The invigorating heart is enlivened with nuances of Seaweed, a fresh Sea breeze, Sea Salt and Kelp, all of which becomes smooth with a soft base of Musk, Amber and Cedarwood.

Olfactive Family: Aromatic

Gender: Unisex

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping

Shop for it here:

Pairfum Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Black 1 1

Pairfum Fragrance Sea Salt Sage Amber Triangle Ingredients

Pairfum Fragrance Sea Salt Sage Amber Description

Pairfum Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Sand 1 1

Have You Applied Too Much Perfume? 4 x Tips from a Perfumer.

Applying Too Much Perfume Before Going Out

Dealing With Excess Or Too Much Perfume

It has happened to all of us, we have sprayed too much perfume!

Does this sound familiar: we have a new perfume we absolutely love, we are getting ready for the party/work/school/night out / date or another special occasion … and boom, it has happened, we sprayed too much perfume.

In our enthusiasm, we have been been a ‘little’ too generous and applied too much fragrance.

Instead, of a wonderful aura surrounding we smell as if we have doused our body with an entire bottle, which is clearly too much for close comfort.

How To Check If You Have Applied Too Much Perfume?

Before, discussing how to rectify an excessive application of perfume, it would perhaps be more appropriate to describe what that would perhaps look like.

We all love fragrances, and so do other people, but perfume nor cologne should be so overpowering as if it runs in our veins.

However, individuals are often easily desensitized to their own aromas and you can learn to recognize when you have worn “too much” of a fragrance.

The first and perhaps the most obvious way would be if people around you compliment you on your beautiful smell but yet are often trying to turn their nose away.

If you find that people sneeze, complain of migraines, or even avoid standing next to you, they are all strong indicators as perfume can exaggerate certain intolerances and reactions of the body. Therefore, applying excessive amounts is likely to result in such consequences.

A rule of thumb when applying perfume would be to avoid more than two sprays or leaving an applied area still quite moist after a few seconds. Such excessive use if very unnecessary for most perfumes are very long-lasting. A small dab is normally as much as you would need on your skin and (at a push) maybe your hair.

As previously mentioned, one should be easily desensitized to their own smells.

If however, you are very much aware of the scent you are producing, we would encourage you to ask your friends for feedback. Not just for your own vanity, but also such intense smells could mean you are inflicting the ailments previously mentioned upon yourself.

Now that we have explored what applying too much perfume can look like, what can be done when you make such a mistake?

What Can Be Done When You Apply Too Much Perfume?

Here are out top tips:

1. Make Use Of Rubbing Alcohol

This is the simplest and cheapest solution, just soak a cotton ball with a little bit of rubbing alcohol and apply or wipe the area in question.

Where can you buy it, if you don’t already stock at home? Typically, a drugstore or chemist offers it for sale but it might be behind the counter (upon request).

This is our fastest and cheapest suggestion.

It also works well if the perfume has accidentally spilled or spread onto your clothes, fabrics, or linens. Please be advised though, that you must double-check on an ‘invisible’ area (e.g. inside of your clothes or at the bottom) that the alcohol does not damage your clothes.

2. Use Baking Soda

This is an old and trusted remedy but you will need spare time.

Make a paste with equal parts of baking soda and warm water. Then apply the mixture to your skin, leave it on for a few minutes, and then wash off.

The baking soda will soak up the oils of the perfumes and remove the excess perfume.

3. Hair Dryer

This may be an unorthodox solution but it works surprisingly well. Set your hair dryer to the highest temperature and direct the hot air in the affected areas. The heat and the airflow remove a surprisingly large amount of the excess in a short time.

This solution also works well for perfume spills on clothes.

We call this the elegant solution and it also works well when the excess amount you applied was not as drastic.

4. On The Go

The ‘faux pas’ has happened while you were out and about or were refreshing yourself in the bathroom.

First solution: does the bathroom have a hot air dryer that you could use and direct at the problem area?

The second solution: do you see an alcoholic wet wipe or an alcoholic hand sanitizer?

Next solution: do you have access to some unscented (or lightly scented) lotion? Take a cotton ball or some tissue paper, dab on some lotion, rub it in and then remove it. The oils in the lotion will mix with the perfume and remove it when you wipe off the lotion.


What Can Be Done if A Colleague Is Wearing Too Much Perfume?

If you are an employee who has been negatively affected by a colleague’s smell, here are some guidelines for coping.

Most importantly, if there is a known medical problem at stake, you should involve your HR manager as soon as possible.

Otherwise, it is better to be direct when describing the problem.

While it is possible to send an anonymous SMS or email, you will get better cooperation when you handle the situation face to face. If you decide to resolve the conflict, your situation should be discussed privately with your colleague or the employee in question.

Blonde Model Wearing Too Much Perfume

You should understand that it is likely they will feel embarrassed and defensive, we would recommend you first admitting how uncomfortable the conversation is for you and they shouldn’t feel embarrassed at all.

Try to avoid describing their attitudes or motivations and only focus on their behaviours. Furthermore, avoid confrontation by not making demands but simply sharing information.

Such information could be an aggravated illness of yours, although, it should be emphasized you are not accusing your colleague of any malicious intent, just make them aware of the unfortunate consequences of their overwhelming perfume or cologne.

Too Much Perfume Applied By Woman Sitting Down


In most cases, the ‘faux pas’ will probably not be as bad, as it first feels.

Simply hanging out your clothes to air them or washing the affected areas on your skin with simple soap should solve the problem.

In the worst-case scenario, you may have to take a shower or wash your clothes (include some oxygen bleach for best results).

Good Luck!

Female Model In Black Applying Too Much Perfume

Pairfum Person Reflection Spiced Rum Lime Guaiac Wood Eau De Parfum

Spiced Rum, Lime & Guaiac Wood – Eau de Parfum Intense

Pairfum Eau De Parfum Person Reflection Spiced Rum Lime Guaiac Wood Couple Kiss 1 1

£120 | € 140 | US$ 170 |

This Connoiseur’s accord opens with the intense aroma of Rum, nuances of Lime & Lemon and a radiant combination of Nutmeg & Pepper. The heart is deep and rich with Tuberose, Iris and Vintage Leather. A fond of Guaiac Wood, Cedarwood, Golden Amber, Vanilla Pod and Musk complete this luxurious fragrance.

Olfactive Family: Woody

Gender: Unisex / Masculine

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping (UK, Europe, US/CAN).

Shop for it here:

Pairfum Person Reflection Spiced Rum Lime Guaiac Wood Eau De Parfum Man

Pairfum Fragrance Spiced Rum Lime Guaiac Wood Triangle

Pairfum Fragrance Spiced Rum Lime Guaiac Wood Description

Pairfum Eau De Parfum Person Reflection Grapefruit Pepper Black Cedar Man 1 1

Grapefruit, Pepper & Black Cedar – Eau de Parfum Intense

Pairfum Eau De Parfum Person Reflection Grapefruit Pepper Black Cedar Fresh 1 1

£120 | € 140 | US$ 170 |

A rich, woody and spicy fragrance where the zest of Grapefruit & Bergamot infuse the opening with freshness. The sensual heart of Masculine Leather is enhanced by the rich spicy elements of Black Pepper and Nutmeg. The base is intense and woody with Black Cedar, Patchouli, Tonka Bean and Moss.

Olfactive Family: Aromatic

Gender: Masculine

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping (UK, Europe, US/CAN).

Shop for it here:

Pairfum Eau De Parfum Person Reflection Grapefruit Pepper Black Cedar Woman Settee 1 1

Pairfum Person Reflection Grapefruit Pepper Black Cedar Eau De Parfum

Pairfum Fragrance Grapefruit Pepper Black Cedar Triangle

Pairfum Fragrance Grapefruit Pepper Black Cedar Description

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man 1 1

Bergamot, Basil & Patchouli – Eau de Parfum

Pairfum Person Reflection Bergamot Basil Patchouli Eau De Parfum

£120 | € 140 | US$ 170 |

This woody and aromatic accord opens with Bergamot, Lime, Green Leaves and spicy Basil. The heart is fresh with Lily, Freesia, Violet Leaf, Rose and Geranium. The note rests on a beautifully rich woody base of Patchouli, Vetiver, Sandalwood, Cedar and Amber.

Olfactive Family: Aromatic

Gender: Unisex / Masculine

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping (UK, Europe, US/CAN).

Shop for it here:

Pairfum Eau De Parfum Person Reflection Bergamot Basil Patchouli Woman Green 1 1

Pairfum Fragrance Bergamot Basil Patchouli Triangle

Pairfum Fragrance Bergamot Basil Patchouli Description

Eau De Parfum Bergamot Basil Patchouli Pairfum

Pairfum Person Reflection Pink Rose Sensuous Musk Eau De Parfum Woman

Pink Rose & Sensuous Musk – Eau de Parfum

Pairfum Person Reflection Pink Rose Sensuous Musk Eau De Parfum

£120 | € 140 | US$ 170 |

A vibrant, floral fragrance where the top notes of Sparkling Lemon and Lime are enhanced by the fruity nuances of Peach. The feminine, floral heart is a radiant blend of Pink Rose, Magnolia and Frangipani. The dark seductive base of Sensuous Musk, Amber and Precious Woods brings this fragrance to life.

Olfactive Family: Floral

Gender: Unisex

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping (UK, Europe, US/CAN).

Shop for it here:

Pairfum Eau De Parfum Person Reading Pink Rose Sensuous Musk Woman 1 1

Pairfum Eau De Parfum Bottle Woman Hands Pink Rose Sensuous Musk Square

Pairfum Fragrance Pink Rose Sensuous Musk Triangle

Pairfum Fragrance Pink Rose Sensuous Musk Description

Pairfum Person Reflection Black Cherry Oolong Tea Eau De Parfum

Black Cherry & Oolong Tea – Eau de Parfum

Pairfum Eau De Parfum Person Reflection Black Cherry Oolong Tea Man 1 1

£120 | € 140 | US$ 170 |

This fragrance opens with the sparkling interplay of the aromas of Black Cherry, Bergamot, Red Berries and Nutty Almond. The heart is a most elegant fusion of Oolong Tea, Bulgarian & Turkish Roses and Liquorice. The sensuous base rests on Aniseed, Tonka, Iris and Patchouli.

Olfactive Family: Floral

Gender: Unisex

Type: Eau de Parfum Intense

Batch: Limited Edition

Content: 100 ml / 3.4 fl. oz

Natural & Handmade | Essential Oils | Vegan | Cruelty-free | Eco-Friendly

Free Shipping (UK, Europe, US/CAN).

Shop for it here:

Pairfum Eau De Parfum Person Reflection Black Cherry Oolong Tea Woman Arms 1 1

Pairfum Eau De Parfum Person Reading Black Cherry Oolong Tea 1 1

Pairfum Fragrance Black Cherry Oolong Tea Triangle

Pairfum Fragrance Black Cherry Oolong Teai Description

Single Biggest Frustration Eau De Parfum

Your Advice on Eau de Parfum?

We would love your advice:

What is your single biggest frustration with Eau de Parfum?

click here to answer

We are asking to find out more about your experience with trying, buying and wearing Eau de Parfum, so that we can better serve and help you.

What is it that really frustrates you the most?

We would very much welcome your opinion.

Thank you for visiting Pairfum London.

Eau De Parfum Biggest Single Frustration Man

Eau De Parfum Biggest Single Frustration Woman Trying

Frustration Single Biggest Eau De Parfum

Boss Bottled Intense Perfume Room Fragrance

INTENSE – in Perfumery And Room Fragrance

It has always been a tradition in perfumery to offer various versions of a fragrance based on the perfume oil concentration. On the other hand, in room fragrance and skin care, the concept of different versions of the same product based on a variation of the perfume oil concentration does not exist and is totally alien.

These are the typical concentrations offered for sale in perfumes:

eau de cologne

eau de toilette

eau de parfum

The Influence of the Middle East

We see the increasing influence of the Middle East in Western Perfumery as one of the driving forces behind a desire for more intense fragrance.

Consequently, a variety of brands have launched an ‘intense’ or ‘essence’ version of a successful perfume for men and women. In most cases these are actually changed fragrance accords whereas in others it is simply a more intense version.

These new perfumes have a variety of names:




… and many other variations.

The question remains, whether ‘noir’ should be included in this list ?

All of the these have in common the concept of increased perfume strength and longevity on skin.

Similarly, this new intensity is also translated into different colours, ingredients and an altered, more suitable choice of words or terminology.

The next phase will see the ‘intense’ phenomenon appear in niche / boutique perfumery.

Thinking back through the 1980s, notes were intense in perfumery with “Opium” (Christian Dior) coming to mind. One could not miss a lady wearing Opium.

What sets the new ‘intense’ fragrance apart from their 80s cousins (Opium, Poison, …) is their complexity and richness, as we outline below.

[sliderpro id=”66″]

Intense Fragrances For Women

The fragrance market for women has seen a number of ‘intense’ fragrances being introduced over the past two years. We present and review a curated selection of them here:

“Georgio Armani Si Eau De Parfum Intense” is a richer flanker of the original chypre fragrance by using strong notes of cassis and blackcurrent in the top combined with a more intense base of patchouli, vanilla and woods.

“Fatale Intense Agent Provocateur for women” is spicy floriental with an unusual top note of  licorice and chili pepper.

“Dolce & Gabbana Pour Femme Intense” is a more intensive version of the original fragrance.

[sliderpro id=”58″]

“La Vie Est Belle L’Eau de Parfum Intense” by Lancome is a more dense and deeper version of its best-selling fragrance with tuberose and gourmand notes.

“Dolce & Gabbana The One Essence” is being presented as the highest concentration of the original accord.

“L’Eau Kenzo Intense Pour Femme” promises to be an unusual ‘intense’ fragrance as it attempts to marry the translucency of the original “L’Eau par Kenzo” with a more sensual note. The opening is juicy red apple accord, around a floral heart of lily and peony, and a base of patchouli.

Jean Paul Gaultier launched a new version of his ‘classique’ signature perfume from 1993 in the form of “Classique Intense”, consisting of 40% of the original fragrance and 60% new components giving a modern ‘twist’ to its powdery-floral character.

 “Roberto Cavalli Essenza” (Roberto Cavalli) is a new intense edition of his original eau de parfum. The top note has an unusual tonality of sweet almond essence. The heart of orange blossom leads into a base with vanilla absolute.

In “Boss Nuit Pour Femme Intense” very little differs from the original with only note gaining in intensity.

[sliderpro id=”61″]

Intense Fragrances for Men

The number of men’s ‘intense’ fragrances introduced in recent years has exploded ! Here we see the same pattern, as in the women’s fragrances, of altered or intensified accords being used.

Is there a reason behind the plethora of intense versions for men ?

We believe the driving force behind this trend for men is their demand for more powerful and longer-lasting scents. Increasingly, this ‘performance’ aspect of a fragrance becomes a buying criteria and a key success factor in men’s perfumery.

It also allows the brand owners to charge a premium, in an attempt to reduce the traditional price difference between female and male perfumes (with women being the more expensive).

Nowadays, men also seem to be prepared to pay more for increased ‘performance’. This is nothing new for women who traditionally aspired to and happily paid more to treat themselves to an ‘eau de parfum’. However, the term ‘intense’ appears to be a term that more clearly communicates the benefit for men.

The ‘intense’ trend is not just confined to richer or heavier men’s fragrances, but it also applies to ‘fresh’ notes. Here, the terms ‘sport’ or ‘extreme’ seem to be appropriate and notes such as oakmoss, amber and woods are being used to intensify such fresh fragrances.

For example, “L`Eau Kenzo Intense Pour Homme” promises a fresh aquatic fragrance with top notes of Japanese yuzu citrus and lime, a heart of sea water and black basil, with a fond of cedar and vetiver.

In “Gentlemen Only Intense” (by Givenchy) a touch of smooth leather, together with spices and an amber fond are added to the original, elegantly woody fragrance (cedar, vetiver, patchouli).

Victor & Rolf “Spicebomb Extreme” is an explosive presentation in the form of hand grenade and an accord that opens with a unique combination of aromatic lavender and hot spices (caraway, black pepper), leading into fond of tobacco and vanilla.

“JOOP! Home Extreme” (by JOOP!) is an oriental spicy fragrance based on an unexpected blend of velvety black cocoa, spices, luxurious woods (patchouli) and a secret ingredient, the ‘hot skin accord’.

[sliderpro id=”59″]

Hugo Boss launched “Boss Bottled Intense”, a refined interpretation of the original Boss Bottled, with a base of wood (sandalwood, cedar, vetiver) and powdery vanilla, a heart of spices (close, cinnamon) and a top of apple. It is less sweet than the original.

“Au Masculin Eau de Parfum Intense” (Lolita Lempika) is an accord dominated by star anise, iris and myrrh, with a top note of bergamot and woody fond of vetiver and oud (agarwood).

YSL presents with “La Nuit de L’Homme L’Intense” a more oriental twist of the original. The key ingredients are iris, violet, sage, patchouli and vanilla.

In “Acqua di Gio Profumo” by Armani, the term ‘profumo’ is used to highlight an ‘intense’ version of the original. The concept of the fragrance is a fusion of sea waves on black rocks. The composition’s heart is aromatic (geranium, sage, rosemary) with a fresh aquatic opening (incl. bergamot). The base is woody (patchouli, incense) and spicy,

With “Eau Sauvage Parfum” Christian Dior relaunched its classic with a stronger concentration ! The classic citrus aromatic composition was modernised: a smoky myrrh tonality, balsamic woods, dry vetiver and a bergamot top note.

[sliderpro id=”62″]

Intense And Yet Unisex ?

“Hervé Gambs Cologne Intense” is a new collection of 3 intense eau de colognes, for women and men, and the question remains whether these actually qualify as ‘intense’ perfumery.

There is no question, that “Intense Cafe” by Montale qualifies with it coffee and rose accord. It is an oriental vanilla fragrance for women and men.

“Jo Malone” offers an entire collection of “Cologne Intense” for men and women which all share the increased strength and longevity expected of these fragrances. For example, “Incense & Cedrat Limited Edition” by Jo Malone, is an oriental spicy fragrance with top notes of lemon and pepper, a heart of resin and incense on a more traditional fond of benzoin, olibanum and labdanum. This is definitely an accord inspired by the Middle East !

[sliderpro id=”60″]

INTENSE In Room Fragrance ?

Can this ‘intense’ fragrance trend be found in room fragrance ?

We think so, but, we believe one has to distinguish between this ‘trend’ and two of the ‘key success factors’ in home fragrance that have been recognised for a while now:

fragrance intensity (or strength, power, etc.) ,


longevity of the perfume (or long-lasting, enduring, etc.)

Let’s start with a quick outline of what we mean with this.

Strength Or Quality ?

It does not matter whether it is a scented candle, reed diffuser, electric aroma diffuser or perfume room spray, consumers are disappointed if the scent cannot permeate their homes.

Some companies have perfectly refined how to promise an intense room fragrance. For example, in some glass jar candle ranges they will always insure an intense fragrance experience when their fragrance jars are opened in a store. The scent will literally jump out of the glass and present itself with an easily identifiable note. Less emphasis is placed on the fragrance performance when the candle is burning at home. It is the promise of an intense fragrance which is the focus.

Typically, to achieve this promise, strong fruity, citrusy or spicy ingredients are being used. This may not be to everybody liking, especially as these notes may sometimes come across as ‘chemical’, ‘harsh’ or ‘sharp’.

This is why the ‘luxury scented candle’ market was born, when an increasing number of customers tired of this approach and sought an alternative. This customer base appreciated highly fragrant candles infused with high quality or natural perfume oils.  A true luxury scented candle presents a refined balance between the fragrance quality and intensity from the cold wax and when the candle is burning to release its perfume.

Long-lasting Or Strong ?

A ‘long-lasting’ fragrance is expected from a reed diffuser ! The same expectation applies to a wardrobe sachet, perfume room spray but also a supermarket air freshener.

Yet, there is unfortunately a trade-off between longevity and power: a certain amount of perfume oil can either evaporate quickly for a strong fragrance in the room or slowly for a long-lasting experience.

Simply speaking, the only solution is to put more perfume into the bottle or wax ! However, this increases the cost of a product, which suppliers of supermarket air fresheners cannot afford.

Another reason why the ‘luxury scented candle’ market was born and why ‘luxury reed diffusers’ are seeing continued popularity, is not surprisingly they have a higher concentration of Perfume in their make-up.

This is why we coined the phrase ‘eau de parfum’ reed diffusers here at PAIRFUM or should we call them ‘intense’ ?

The Intense Trend In Room Fragrance

In our view, the ‘intense’ trend manifests itself in room perfumes and skin care in a fashion more attuned to these two markets, through the use of perfume ‘ingredients’, ‘dosage’ and the product ‘size’.


We actually believe that the ‘intense’ trend we currently see in couture perfumery actually started in home fragrance !

‘Gourmand’ notes started in luxury home fragrance quite a while before they became popular in women’s & men’s perfumery.  Next came ‘oud’ accords and tonalities of ‘myrrh’ or ‘frankinsence’ in room perfumery.

But the fine fragrances houses move fast and with the ingredients used for the ‘intense’ trend, they have overtaken room perfumes. Many of the notes we mention above in women’s and men’s perfumery have not yet been seen in candles or diffusers.

Room perfumes are, however, beginning to see an increasing popularity for ‘complex spices’, ‘balsamic woods’ and ‘richer fruits’.

[sliderpro id=”63″]


Fragrant candles with a perfume dosage higher than 12% have been tried many times and typically fail because too much solvent is required to prevent fragrance from oiling out of the wax (it also softens the wax too much). Additionally, the risk that the entire candle may catch fire increases.

PAIRFUM’s Flower Wax Candle operates at the limit of what is currently feasible through the use of a natural additive that keeps a high amount of perfume inside the natural wax without the use of solvents.

Another examples is PAIRFUM’s Snow Crystal Wax, which prevents the oiling out of perfume through its crystalline structure, i.e. it acts like a sponge keeping the perfume oil droplets in its cavities only to be released when the wax becomes fluid.

[sliderpro id=”64″]


Reed diffusers that are more intense and thereby suitable for bigger or large rooms are a more recent phenomenon. As an example, PAIRFUM offers the reed diffusers Bell Large and Tower Large.

Oversized multi-wick candles and large twin-wick candles are another form of an ‘intensified’ candle presence in the home.

[sliderpro id=”65″]

“Enjoy” The New Intensity In Perfumery & Room Fragrance !

    Your Cart
    Your cart is empty
      Calculate Shipping