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How to Retro Scent – Yourself & Your Home?


Retro styling is fashionable and you see it everywhere but what about a ‘retro scent‘? Which fragrances should you use to ‘retro perfume‘?

Making yourself or your room feel retro is not just about clothes, shoes, paint and furniture. Atmosphere is everything and for this you need a retro perfume! Even the most beautifully elegant vintage dresses or rooms can lose their feel because the atmosphere isn’t quite right. Take the time to charm all of the senses by adding a retro scent.

From here on down, we will introduce the designer retro perfumes that defined their decade so that you can retro scent to perfection.

The 80ies

The standout retro fragrance of the Eighties was Poison by Christian Dior. You could not only see the big shoulder pads but Poison had unrivalled power to radiate its perfume and announce your entrance with a scent!

• Poison by Christian Dior: floral (tuberose), fruity (plum, berry), balsamic (Opoponax, honey) and woody.

Poison Christian Dior for women retro scent perfume

By today’s standards, potpourri is a bit old school, even if you want to make a retro styled room smell great. If you are, however, passionate about pot pourri, are happy to refresh it regularly and don’t mind cleaning away the dust, then why not make your own pot pourri?

You could display it in an 80ies bowl to boost the mood of any living space. Pot pourri is most effective for retro styling a room.

The 70ies

Another way to make your room smell great and add to the ‘Flower Power’ of a 70ies styled atmosphere is with incense or an oil burner. Remember the Hippies ?

They did have their own unique scents that you can virtually smell when reading these:
• patchouli,
• sandalwood, or
• tea rose attars.

Burning incense from a beautifully carved, Indian-themed holder or warming patchouli oil in an oil burner would certainly give an instant retro feeling to a home.

The designer retro fragrance which exemplifies the era is YSL’s Opium with an accord centred around notes of incense (myrrh), spices (cinnamon, cloves, pepper) and sandalwood.

Two other notable fragrances were:
• Charlie by Revlon: woody (sandalwood, oakmoss), green (galbanum, hyacinth), aromatic (vetiver)
• Anais Anais by Cacharel: white floral (lily of the valley, hyacinth,lily, jasmine, honeysuckle) and green

How do you retro scent a room to a time when ‘home fragrance’ did not exist? Quite simply, … by choosing fragrances in your perfume candles and reed diffusers that are strongly reminiscent of a particular time.

The 60ies

For example, how do you add a scented 60ies feel to a room? After all, home fragrance did not really exist at the time. We would suggest a luxury scented candle on a chrome pedestal. The sixties were the time of polished chrome and beautiful curves.

The two memorable retro fragrances of the 60ies were the following two:
• YSL’s Rive Gauche: aromatic (lavender, rosemary, citrus, geranium), fresh spicy (clove, star anise) and woody (patchouli, guaiac wood)
• Christian Dior’s Eau Sauvage: citrus (lemon, bergamot), aromatic (rosemary and fresh spicy basil)

Both are also perfect for invigorating a room’s atmosphere and washing away a stressful day.

The 50ies

The most memorable retro perfume of this era was Femme de Rochas (1944). This rich, sultry perfume was the scent of the ‘femme fatale’. Although Arpege by Lanvin was launched in 1927, it became very popular in 1950s to become another scent of this time.

• Femme de Rochas: warm spicy (clove, cinnamon), woody (oakmoss, rosewood, vetiver), fruity (plum, peach, apricot), balsamic (benzoin, amber) and leather.
• Arpege de Lanvin: white floral (ylang ylang, jasmine), woody (sandalwood, vetiver), aldehydic and powdery

The 40ies

After World War 2, lighter and fresher perfumes became more popular.

Two of these are:
• L’Air du Temps by Nina Ricci: warm spicy (clove, carnation), floral (gardenia, jasmine, iris), aldehydic, woody and powdery
• Miss Dior by Christian Dior: woody (oakmoss, vetiver, patchouli), green (galbanum), floral (narcissus, iris, carnation), aldehydic

The 30ies

The most notable fragrance of the 1930s was Joy by Jean Patou (1929 – the year of the Crash on Wall Street). It was launched in 1929 (the year of the Crash on Wall Street) and despite being launched as ‘the world’s most expensive perfume’ at the time, it became a huge commercial success.

With its rose accord, it is to this day considered as one of greatest floral fragrances of all time:
• Joy by Jean Patou: white floral (jasmin, tuberose, ylang ylang), rose, woody (sandalwood)

Joy de Patou retro perfume scent

The 20ies

There is no question, Chanel No. 5 is the fragrance which defined this decade but in many ways also the twentieth century, as it is even today amongst the best-selling fine fragrances and not just as a retro perfume.

Wearing a perfume was something only the very rich could afford at the time.

Marilyn Monroe famously stated: “What do I wear in bed? Why, Chanel No. 5, of course.”

Guerlain’s Shalimar (1925) is another fragrance from this decade and is has become one of the most popular fragrances of all time!

• Chanel No.5: woody (patchouli, sandalwood), powdery/amber, aldehydic, floral (ylang ylang, rose, iris)
• Guerlain Shalimar: balsamic (vanilla, opoponax), citrus, woody (sandalwood), powdery

Conclusion – Retro Scent

As you can see, it is not too difficult to Retro Scent yourself and/or your home once you have a clear understanding of which retro scent for which period.

All the retro perfumes we have listed here, you should still be able to purchase without too many difficulties.

If on the other hand you are looking for trendy & modern Niche Perfumes, then we invite you to wear one of our Natural Eau de Parfums Intense and fragrance your home with one of our luxurious Reed Diffusers and Perfume Candles.

Eau De Parfum Pure Three Pairfum Pink Rose Sensuous Musk

Fragrant Surprises: Perfect Mother’s Day Gifts for an Aromatic Celebration

Mother’s Day is a special occasion to celebrate and honour the woman who has nurtured and cared for you throughout your life. This year, why not surprise your mother with a unique and fragrant gift that will leave her with a lasting impression? 

Whether it’s a niche perfume, a scented candle, a set of essential oils, or an entire hamper of aromatic products, a fragrant gift is the perfect way to show your love and appreciation for all that she does. 

At Pairfum, our in-house perfumers are extremely passionate about fragrances. They use their innovative skills to create an exquisite variety of unique aromas. Our luxurious collection includes niche perfumes, diffusers, scented candles, room sprays and much more.

In this article, we’ll explore Perfect Mother’s Day Gifts that will leave a lasting aroma of love and happiness. From invigorating niche perfumes to fragrant candles, we’ll help you find the perfect present that will make this Mother’s Day a celebration to remember.

1. Find the Perfect Niche Fragrance

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display Perfect Mother's Day Gifts

Picking the perfect niche fragrance for your mum is an art that requires a deep understanding of her perfume preferences. Niche fragrances are highly sought after for their unique and sophisticated aromas, making them the perfect gift for a discerning mother. 

To find the ideal niche fragrance, consider her personal style and the types of fragrances she typically wears. Pay attention to the occasions she wears them for, such as everyday wear or special events. Ask for recommendations from her friends or family members, and consider the brands and perfumes that she already loves. 

With this information, you can select a niche fragrance that perfectly captures your mum’s unique personality and style. Whether it’s a floral, woody, or fresh note, a niche fragrance is a luxurious and memorable gift that your mum will treasure for years to come.

Having trouble picking just one niche fragrance from our incredible collection? Check out our perfume experience box that allows you to try 12 different fragrances, each with exceptional notes.

2. Choose Aromatic Candles and Essential Oils

Pairfum Natural Wax Candle Pure Blush Rose Amber Perfect Mother's Day Gifts, Pairfum's natural scented candle.

Aromatic candles and essential oils would make an ideal gift for a relaxing Mother’s Day. These fragrant products not only add a beautiful aroma to any room, but they also provide a sense of calm and relaxation that your mum will surely appreciate, making them an all-time favourite amongst Perfect Mother’s Day Gifts.

Our natural candles come in a variety of fragrances, from fresh and invigorating to warm and cosy. Choose one that reflects your mum’s personal preferences or one that will create a calming atmosphere for her. Essential oils, on the other hand, can be used in a diffuser or blended with a carrier oil for a massage. 

Whether she uses them for aromatherapy, stress relief, or simply to create a cosy ambiance, your mum will love these fragrant gifts. Both fragrant candles and essential oils make wonderful additions to a soothing spa day or even a quiet evening at home. So, light a candle, diffuse some essential oils, and let your mum unwind during this Mother’s Day.

3. Find Aromatic Room Sprays and Room Diffusers

Pairfum Large Reed Diffuser Bell Signature Linen Lavender Perfect Mother's Day Gifts, Pairfum's natural reed diffusers.

Room sprays and room diffusers make thoughtful gifts that will create a fragrant home environment for your mum. Room sprays are a quick and easy way to add a burst of freshness to any room. They come in a variety of aromas, from floral and fruity to earthy and musky, so you’re sure to find one that your mum will love. 

Room diffusers are a more long-lasting option and perfect for creating a continuous and subtle fragrance in your mum’s home. These diffusers come in a range of styles, from sleek and modern to charming and decorative. Choose one that matches your mum’s home decor and personal style. 

Both room sprays and diffusers make wonderful gifts that will help your mum turn her home into a fragrant haven. Whether she uses them to freshen up the living room, bedroom, or bathroom, your mum will love these thoughtful gifts that make her home smell as beautiful as she is.

4. Create a Personalised Fragrant Gift Basket

If you’re overwhelmed with the variety of aromatic products, why not create a personalised fragrant gift basket for your mum as a thoughtful and unique way to show her how much you care? Choose a selection of her favourite fragrances, such as candles, niche perfumes, skin-care products, or essential oils, and present them in a beautiful basket. 

You can also add a few special touches, such as a handwritten note, a bouquet of fresh flowers, perfumed botanicals, or a cosy blanket. Consider your mum’s personal preferences and choose products that will truly delight her. For example, if she loves spa days, include luxurious bath products and a soothing candle. If she loves nature, choose floral aromas and essential oils. 

A personalised fragrant gift basket is a wonderful way to show your mum that you’ve put thought and care into her gift. It’s a sentimental and practical present that she’ll cherish for years to come.

Choose Pairfum to Find Perfect Mother’s Day Gifts with an Aroma.

Are you looking for exquisite, fragrant surprises for your Mum? We’ve got you covered!

At Pairfum, our in-house perfumer is passionate about fragrances and dedicated to inventing new and unique aromas to delight our customers. 

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more. Explore our stunning products and reach out to us to find out more about our offering.

Large Luxury Gift Bag by Pairfum Home Fragrance Perfumed Candle Reed Diffuser Bell Perfect Mother's Day Gifts by Pairfum London
Niche Perfume Indie Artisan Boutique Pairfum London Define A Niche Fragrance

A Journey Through Artisan Perfume: Discovering Unique Fragrances That Capture the Spirit of Artisanal Craftsmanship


At Pairfum London, we are continually inspired by the vast and multifaceted realm of Artisan Perfume and find ourselves at home in the extraordinary world of niche perfumery, the domain that celebrates exceptional craftsmanship, unique inspirations, and the pursuit of genuine olfactory art.

In our perfumery blog series, we invite you every week to join us as we embark on a journey through niche perfumery, venturing beyond the boundaries of mainstream fragrances to discover the true essence of artisanal perfume creation, marked by thoughtfulness, passion, and visionary spirit.

Throughout our blog series, our mission is to provide engaging, informative, and enthralling content that delves into the heart and soul of niche perfumery. We will explore the creative philosophy and artistic sensibilities that shape this exclusive fragrance domain, examining the innovative principles, techniques, and inspirations that define these distinct and evocative olfactory experiences.

As we journey together, we will discover the captivating stories of visionary perfumers who dare to break free from conventional norms and challenge the status quo in pursuit of olfactory excellence. We will also celebrate the passion, skill, and commitment to artistic integrity that pervade the craftsmanship of niche perfumes, unearthing the elements that set these unparalleled fragrances apart from their mass-market counterparts. We believe that Artisan Perfume, Niche Fragrance, Indie Perfume and Craft Fragrances are all synonyms.

Join us at Pairfum London, as we embark on an unforgettable exploration of the enchanting world of niche perfumery, seeking to uncover the myriad dimensions of this captivating and exclusive realm that reflects the marrying of artistic vision, refined craftsmanship, and a deeply personal connection to the sense of smell.

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Sunhat Artisan Perfume

Defining Niche Perfumery: The Essence of Artisanal Fragrance Creation

Before we venture deep into the extraordinary realm of niche perfumery, it is crucial to understand the distinguishing factors that set these creations apart from their more conventional counterparts. In this section, we delve into the defining elements of niche perfumes and explore the attributes that differentiate them from mainstream fragrances:

  1. In-House Perfumer: a key characteristic is that Niche Fragrance houses either have an in-House perfumer or Fragrance Expert. Unlike designer brands where their face of the brand, e.g. Tom Ford, is little or no involvement in the fragrance creation process, the in-House perfumer or expert is the creative force behind each of these houses.
  2. Limited Production: Niche perfumes are often produced in small batches, ensuring a high level of quality and craftsmanship. This limited production also allows for greater innovation and personalisation, as well as the use of rare and unique ingredients.
  3. Limited Availability: it is a defining feature of Niche Fragrances that they are ‘hard’ to find. With their increasing popularity, they are, however, now expanding the number of retailers offering their products and the first ones are appearing in the Duty Free of airports, i.e. the exact opposite of ‘limited availability’. This is counter-productive to the appeal of ‘exclusivity’ that Niche Fragrances offer.
  4. Artistic Approach: Niche perfumers tend to place a greater emphasis on the creative process, drawing inspiration from diverse sources such as art, history, and personal experiences. This artistic approach gives rise to truly distinctive and evocative fragrances that transcend the boundaries of conventional scent profiles.
  5. No Mass Marketing: unlike the widely available Prestige, Designer or Celebrity brands in perfume, Niche Perfumes are not being promoted using TV or Magazine adverts and nor do they have ‘models’ that work as brand ambassadors. Instead, Niche Perfumes have typically gained their popularity through ‘word-of-mouth’.
Eau De Parfum Person Reflection Spiced Rum Lime Guaiac Wood Man Coat Artisan Perfume

The Allure of Unconventional Ingredients and Techniques in Artisan Perfume

One of the most captivating aspects of niche perfumery is the use of unconventional ingredients and techniques that challenge our preconceived notions of fragrance. In this section, we plunge into the world of inventive and unexpected scent components, discussing the daring choices and innovative approaches that define niche perfume creation:

1. Unique Raw Materials: Niche perfumers often source rare and unconventional ingredients from remote corners of the world, such as exotic flowers, unusual woods, and distinctive spices. These unique raw materials contribute to the originality and complexity of the final fragrance compositions.

2. Experimental Techniques: Artisan perfumers also frequently push the boundaries of traditional fragrance creation techniques, experimenting with innovative methods or fusing age-old practices with contemporary technology to craft truly distinctive and groundbreaking aroma experiences.

3. Unusual Accords: some artisan fragrances also exhibit unusual perfume accords, i.e. combinations of fragrance ingredients and how these rawmaterials unfold or develop over time.

Generally speaking, the in-House perfumer in a Niche Fragrance House thrives on being able to take risks and explore perfumes that are polarising in the quest for the next, unique artistic creation.

Spotlight on Visionary Niche Perfumers: Artisan Perfume Brands

As we journey further into the beguiling world of artisan perfumery, we pay homage to the visionary artists who dare to defy convention and embrace their creative intuition, crafting exquisite fragrances that embody the spirit of artisanal mastery.

In this section, we celebrate these pioneering perfumers:


  • Creed Fragrances
  • penhaligons
  • miller harris
  • floris london
  • roja dove parfums
  • Ormond jayne
  • jo loves london
  • Illuminum
  • Pairfum London


  • phlur
  • bond no 9 ny
  • demeter co


  • Frederic malle
  • Le labo fragrances
  • L artisan parfumeur
  • by kilian
  • histoires de parfums
  • juliette has a gun
  • montale parfums paris
  • molinard parfums
  • serge lutens
  • goutal paris

Other European

  • Acqua di parma
  • Byredo
  • Linari

Arabic Region

  • Ajmal
  • Al Rehab
  • Baccarat
  • Hanae Mori
  • Rasasi

Sadly, many of these companies are no longer independent perfumery houses but are now subsidiaries of multi-nationals in perfumery: Lauder, LVHM, Kering, Coty, Puig, …

One of the few remaining, private Perfumery Houses is our company, Pairfum London, with its in-House perfumer Huib Maat.

Huib Maat In House Perfumer At Pairfum London Perfume Home Fragrance Skin Care Square Artisan Perfumer

Curating a Collection of Niche Perfumes: Building a Personal Olfactory Journey

Embracing the world of niche fragrance is not just about appreciating the craftsmanship and artistry that goes into these creations—it is also a deeply personal experience as you curate a bespoke perfume collection that reflects your own individuality and olfactory preferences. In this section, we offer guidance on building a personal and meaningful assortment of niche fragrances that speak to your unique fragrance story:

1. Be Open to Exploration: Embark on your fragrance journey with an open mind and a willingness to experiment with different scent profiles, ingredients, and perfumers. This exploratory approach will allow you to discover fragrances that truly resonate with you and reflect your individual essence.

2. Build a Scent Memoir: As you curate your artisan perfume collection, consider each fragrance as a chapter in your own personal scent memoir—a narrative that captures the essence of your experiences, emotions, and memories through the power of olfactory art.

Conclusion: The Enchantment and Artistry of Niche Perfumery

Our immersive and illuminating journey through the world of niche perfumery has revealed the exceptional craftsmanship, inspiring vision, and creative alchemy that define this enthralling realm of artisanal fragrance creation. As we stand at the apex of our odyssey, we can fully appreciate the unique and enchanting allure of niche perfumes, which capture the spirit of olfactory artistry and offer a deeply personal connection to the sense of smell.

At Pairfum London, we are passionate about celebrating the beauty, authenticity, and innovation that pervades the world of niche perfumery, inspiring our customers to be curious, adventurous, and discerning fragrance connoisseurs.

As you embark on your own olfactory journey, we invite you to embrace the captivating and transformative power of artisan perfume and allow yourself to be swept away by the magic and artistry of this mesmerising and exclusive olfactory landscape.

Eau De Parfum Person Reflection Cardamom Tonka White Oud Couple Plane Artisan Fragrance
Olfactory sense, three niche perfumes from Pairfum's collection.

Awaken Your Olfactory Senses: Experience the Enchantment of Fragrance

Fragrances often possess a remarkable ability to transport us to different places and evoke profound emotions. It has the enchanting power to awaken our senses, trigger vivid memories and stimulate our imagination. 

From the delicate aroma of blooming flowers to the warm embrace of woody notes, fragrances have the extraordinary capacity to influence our mood, uplift our spirits, and create lasting impressions. If you’re looking to reawaken your olfactory sense, niche perfumes use more unusual notes and will be a perfect match.

At Pairfum, our in-house perfumer and artisanal team are incredibly passionate about niche fragrances. Their innovation, creativity and vast knowledge about niche aromas allows them to produce exquisite olfactory delights including scented candles, reed diffusers, niche perfumes, and refreshing room sprays

In this blog, we’ll delve into the captivating world of fragrance and explore how it impacts our perception. We will help you discover the science behind perfumes, unravel the secrets of fragrance families, and learn how to harness the power of fragrance to enrich your daily life. 

So, let’s get ready to embark on a sensory journey and unlock the enchantment of fragrances.

1. The Science Behind Fragrance: How Smells Impact Our Perception

Our sense of smell is intricately connected to our perception and memory, making fragrance a fascinating subject of scientific inquiry. When we encounter a fragrance, the molecules in the air interact with olfactory receptors in our nose, sending signals to the brain’s olfactory system. 

This complex process triggers a cascade of responses, influencing our emotions, behaviour and even cognitive abilities. Research has shown that specific aromas can enhance focus, promote relaxation, or even evoke nostalgic memories. 

By understanding the science behind fragrances, we appreciate how smells can shape experiences. With this knowledge, we can harness their power to improve our well-being and create a more sensory-rich world. If you’re looking for a signature perfume just for you, explore our unique niche fragrances here.

2. Exploring Fragrance Families: Unveiling the Aromas That Captivate

Olfactory sense, the top, heart and base notes of Pairfum's mandarin blossom and sandalwood perfume.

The world of fragrances is a vast and diverse realm, filled with captivating aromas that range from floral and fruity to spicy and woody. To navigate this olfactory landscape, fragrance families serve as helpful guides. 

These families categorise aromas based on their dominant characteristics, enabling us to better understand and appreciate the intricate compositions of perfumes. From the romantic allure of the floral family to the exotic appeal of the oriental family, each fragrance family possesses its own unique charm and personality. 

By exploring these fragrance families, we gain insight into the ingredients, notes and accords that are all combined to create the enticing symphony of aromas that captivate our senses.

3. Creating a Fragrance Ritual: Enhancing Daily Life with Aromas

Olfactory sense, Pairfum's pink grapefruit scented candle.

Incorporating a fragrance ritual into our daily routine can elevate our overall well-being and add a touch of luxury to our lives. By consciously selecting perfumes that resonate with us, we can infuse our surroundings with a delightful ambience. 

Whether it’s lighting scented candles, spritzing a favourite perfume, or diffusing essential oils, these small but intentional acts can have a profound impact on our mood, productivity and relaxation. Fragrance rituals offer a moment of pause, inviting us to indulge in sensory pleasure and create a harmonious environment. 

By engaging with aromas to delight our olfactory senses, we can transform ordinary moments into extraordinary experiences, enriching our daily life with the enchantment of fragrance.

4. Fragrance and Emotional Well-being: The Connection Between Mood and Perfume

Olfactory sense, man and woman on a bicycle with Pairfum's bergamot, basil and patchouli perfume.

The profound connection between fragrance and emotional well-being is a testament to how powerful aromas can influence our mood and uplift our spirits. Certain fragrances have the remarkable ability to evoke specific emotions, triggering feelings of calm, joy or nostalgia. 

The aroma of lavender, for instance, is renowned for its soothing properties, promoting relaxation and reducing stress. Citrus accords like bergamot or lemon can invigorate and energise, while warm and spicy notes like vanilla or cinnamon create a cosy and comforting ambience

By understanding the connection between mood and aromas, we can choose fragrances to enhance our emotional state, creating a harmonious and uplifting environment that nurtures our well-being. If you’d like to widen your olfactory sense, our Perfume Experience Box is a fantastic tool, as it contains 12x Eau de Parfum Intense, giving you a variety of notes to choose from.

5. The Art of Perfumery: Unveiling the Secrets of Crafting Unique Fragrances

Perfumery is a captivating art form that combines science, creativity and a keen understanding of our olfactory senses. Behind every exquisite fragrance lies a meticulous process of crafting, blending and harmonising various aromatic ingredients. 

Perfumers, or “noses,” carefully select and combine essential oils, absolutes and synthetic molecules to create unique perfume compositions that evoke emotions and tell stories. They must consider the balance of top, middle and base notes, as well as the interaction of accords, to achieve a harmonious and long-lasting fragrance

Unveiling the secrets of perfumery allows us to appreciate the skill and craftsmanship involved in creating these olfactory masterpieces, with the power to transport and enchant.

To Reawaken Your Olfactory Sense With Niche Fragrances, Choose Pairfum

Looking for delightful aromatic experiences? We’ve got you covered!

At Pairfum, our in-house perfumer is passionate about fragrances and dedicated to innovating new and unique aromas to delight our customers.

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about what we offer.

Chanel-standing-in-the-entrance-of-her-Paris-boutique-Chanel-Fragrance House

Coco Chanel: Top 10 Inspirational Quotes For Women Of Today!

Gabrielle Chanel in Deauville in 1913 - Coco Chanel Fragrance House

Fashion & Fragrance House Icon

‘Camellia Brooches’, ‘The Chanel Suit’, ‘box-cut bouclé jackets’, ‘pyjama styles’, ‘Chanel No. 5’, ‘Breton T-shirts‘, ‘The Little Black Dress‘ and an iconic fashion & fragrance house are part of the legacy Gabrielle Coco Chanel left behind, one of the Grand Dame of the post World War I era. 

Her influence on design extended beyond couture fashion and fragrance into jewellery and handbags.

A lesser known part of her legacy are her inspirational quotes, both witty and wise, in the area of style, work, perfume, life and much more.

Mademoiselle Chanel at her house La Pausa in the French riviera with her dog Gigot - Coco Chanel Fragrance House
Mademoiselle Chanel at her house La Pausa in the French riviera with her dog Gigot – Chanel Fragrance House

Coco’s Top 10 Quotes For Today’s Women

(as selected by Pairfum London)

To honour Gabrielle “Coco” Bonheur Chanel (19 August 1883 – 10 January 1971), we have selected our Top 10 inspiring quotes that have a ‘classical’ or ‘everlasting’ quality and combined these with topical & beautiful images.

In our opinion, these are Coco Chanel’s top 10 x quotes that we believe she could have given during an interview, if it was taking place today.

  1. “You were born an original, don’t become a copy !”
  2. “A woman who doesn’t wear perfume has no future.”
  3. “Fashion changes-style remains.”
  4. “In order to be irreplaceable, one must always be different”
  5. “A girl should be two things: classy and fabulous.”
  6. “Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.”
  7. “Simplicity is the keynote of all true elegance.”
  8. “The best colour in the whole world is the one that looks good on you.”
  9. “Luxury must be comfortable, otherwise it is not luxury. “
  10. “I wanted to give a woman comfortable clothes that would flow with her body. A woman is closest to being naked when she is well-dressed.”
Mademoiselle Chanel wearing a jersey suit in Biarritz - Coco Chanel Fragrance House

Favourite Chanel Quotes

(that didn’t make our top 10)

These quotes didn’t make our top but this doesn’t mean that they are any less memorable:

  • “How many cares one loses when one decides not to be something but to be someone.”
  • “Elegance is when the inside is as beautiful as the outside.”
  • “One cannot be forever innovating. I want to create classics.”
  • “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
  • “The best things in life are free. The second-best are very expensive.”
  • “Dress like you are going to meet your worst enemy today.”
  • “Where should one use perfume?” a young woman asked. “Wherever one wants to be kissed.”
  • “Elegance is not the prerogative of those who have just escaped adolescence, but of those who have already taken possession of their future!”
  • “Since everything is in our heads, we had better not lose them.”
  • “It is always better to be slightly underdressed.”
  • “My life didn’t please me, so I created my life.”
  • “Women think of all colors except the absence of color. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony.”
  • “You can be gorgeous at thirty, charmimg at forty, and irresistible for the rest of your life.”
  • “Only those with no memory insist on their originality.”
  • “Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds.”
  • “Fashion is architecture: it is a matter of proportions.”
  • “A beautiful dress may look beautiful on a hanger, but that means nothing. It must be seen on the shoulders, with the movement of the arms, the legs, and the waist.”
  • “Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.”
  • “A woman can be over dressed but never over elegant.”
  • “Look for the woman in the dress. If there is no woman, there is no dress.”

Do your prefer any of them to our top 10?

Gabrielle Chanel on Roussy Sert's yatch in front of the Lido of Venice - Coco Chanel Fragrance House

Some Of Her Life’s Highlights

Gabrielle Coco Chanel lived an inspirational life and these are some of the highlights:

  • She created THE iconic brand in fashion (not to mention her ‘little jacket’).
  • Gabrielle (Coco was her nickname) was an orphan and it was the nuns in her orphanage that taught her how to sew! She started as a singer in Paris and it was designing & making her own costumes that led her into fashion design.
  • It is inspiring to remember that “Chanel”, her fashion label, was forced to close during World War II, and only re-opened in 1954, when she was 71 years old !
  • After World War I, Coco Chanel liberated women from the “corseted silhouette” and introduced a sportive, casual chic for women.
The opera singer Marthe Davelli and Gabrielle Chanel on a yacht - Coco Chanel Fragrance House

Coco Chanel Inspires Pairfum London

Coco Chanel has always been an inspiration for all of us here at Pairfum London

With her fragrances, she set the standard for exceptional, rare and elusive perfumes, and ensured they were crafted using the world’s most exquisite rawmaterials and elixirs.

That is why we believe that Pairfum London will always stay true to her spirit and remain quintessentially a luxurious couture perfume for you & your home !

Eau De Parfum Person Reflection Cardamom Tonka White Oud Hat Coco Chanel Inspiration

Why Coco Chanel’s Quotes Matter

Coco Chanel was not just a fashion icon; she was a revolutionary who changed the way women perceived themselves and their roles in society.

Her words, often encapsulated in memorable Coco Chanel quotes, have stood the test of time and continue to inspire generations. These quotes are not mere phrases but life lessons that encourage women to embrace their individuality, defy societal norms, and strive for success.

The timeless relevance of Coco Chanel’s quotes lies in their universal applicability, whether you’re a young woman just starting your career or someone who has seen the ebbs and flows of life, her wisdom is a guiding light.

The Impact of Coco Chanel’s Quotes on Modern Women

In today’s fast-paced world, women are juggling multiple roles and responsibilities. Amidst this chaos, the wisdom encapsulated in Coco Chanel quotes serves as a source of inspiration and empowerment.

Quotes like “A girl should be two things: classy and fabulous” remind us of the importance of self-respect and dignity in all aspects of life. Another popular Coco Chanel quote, “Success is often achieved by those who don’t know that failure is inevitable,” teaches resilience and the courage to pursue one’s dreams despite obstacles.

These quotes by Coco Chanel are not just words but catalysts that can inspire modern women to take charge of their destiny.

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Cruise Coco Chanel quotes

How to Apply Coco Chanel’s Wisdom in Everyday Life

Applying the wisdom from Coco Chanel quotes in everyday life is easier than you might think.

For instance, her famous quote, “Don’t spend time beating on a wall, hoping to transform it into a door,” can be a daily reminder to focus on solutions rather than problems. Another Coco Chanel saying, “Fashion changes, but style endures,” teaches us the value of authenticity over following trends.

Here are some practical tips to apply her wisdom:

  1. Self-Confidence: Whenever you doubt yourself, remember her words, “I don’t care what you think about me. I don’t think about you at all,” and carry yourself with confidence.
  2. Simplicity: In line with her belief that “Simplicity is the keynote of all true elegance,” declutter your life, both literally and metaphorically.
  3. Courage: Her quotes often touch on the theme of courage; use them as daily affirmations to face challenges head-on.

Quotes by Other Inspirational Women

While Coco Chanel’s wisdom is unparalleled, there are other inspirational women whose words carry significant weight.

For example, Maya Angelou’s quote, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel,” resonates with the emotional depth often found in Coco Chanel quotes.

Similarly, Eleanor Roosevelt’s “No one can make you feel inferior without your consent” echoes Chanel’s emphasis on self-respect and dignity.

These quotes, along with Coco Chanel quotes, form a tapestry of wisdom that every woman can draw from.


This article has delved into the timeless wisdom of Coco Chanel, encapsulated in her top 10 inspirational quotes.

We’ve explored why these quotes matter, their impact on modern women, and practical ways to apply this wisdom in everyday life. We’ve also looked at how Coco Chanel’s insights compare with those of other inspirational women.

Whether you’re looking for daily affirmations or lifelong lessons, the quotes by Coco Chanel offer a treasure trove of inspiration and empowerment for women of all ages.

Links To Fragrance Quotes

If you are looking for more inspirational perfume quotes, then we invite you to visit these pages on our website:

Eau De Parfum Person Reflection Cardamom Tonka White Oud Girl Coco Chanel quotes
eau de lumiere a brighter home fragrance

Eau de Lumiere – a ‘light’ Home Fragrance

eau de lumiere table chandelier home fragrance

The world of perfume inspires ‘Lights’

eau de lumiere dining table home fragrance

A tribute to the world of fragrance.

‘‘Eau de Lumière‘‘ created by designer Davide Oppizzi takes its inspiration from the world of Luxury Perfume.

eau de lumier beside light home fragrance

From a sculptural point of view, it symbolizes the iconic form of the perfume bottle. It extracts the essence and finesse of fragrance flacons, plays with the volume of bottles and the refraction of light in fine lines, folds and creases with the glass.

eau de lumiere table lamps for her & him home fragrance

A light for HER and HIM

The design work focused on the masculine and feminine forms, with curves or angles and in different sizes, by combining them and using natural materials such as wood, marble and fabrics to produce a complete and rich collection. These shapes, materials and colors, used in the same space allowed the designer to inject a homogeneous but varied spirit and a strong personality. The collection offers several forms (table lamps, wall lamps, suspensions, and chandeliers) and sizes of lights, some them of shown in this article.

eau de lumiere pendant light home fragrance

For more details please refer to the manufacturer’s website:


Thanks to Oppizzi’s technical expertise, the integrated LED source illuminates perfectly, retro-lighting the interior color and the fine materials of the lamp. He offers a choice of finishing in wood (oak) or white Carrara marble, together with matching textiles.

eau de lumiere chandelier home fragrance

Based in France, Designheure is a manufacturer of modern, contemporary lights. Its offers interior architects and designers, tailor-made lighting solutions to set accents in unique projects or custom installations. On the other hand, Designheure’s collections produces contemporary, elegant and yet innovative lights.

eau de lumier floor light home fragrance

Home Fragrance

From the scent of a freshly cut Garden Rose to the soft calming notes of Field Lavender, perfume has over the years inspired Poets, Artists, Designers and even Chefs.

Fashion and trends come and go but wearing, enjoying and being inspired by a beautiful fragrance is always in style.

The world of perfume inspires ‘Lights’! Now it is time for ‘Music’,… ‘Action’,…

eau de lumier light arrangement home fragrance



STYLE TIP Yes we crave routine Stop being so predictable

3 Style Tips: Signature Scent | Are You Predictable | Colour Combos

Hello August 2015

The Power of Presence

Hi Beautiful People,

Recently I had to make a large IMPACT at an event. I was both excited and nervous about it at the same time. I knew I was going to be in the company of some big hitters and I wanted to be memorable – but for all the right reasons. To gain the respect of the group, I have a number of hints and tips that have worked for me for years.

I shared my secret tips with one of the conference members and they thought it was so good I was asked to come and share my tips with their whole executive team. You see, after 30-odd years in the fashion and beauty industry, you pick up stage secrets and esteem-boosters and they become second nature. These exact same skills can be taught to boardroom and C-Suite executives. You won’t find these in a Leadership manual; but the role of a Leader is often the one of a performer. If you lead a team of people, you need to have style, swagger and be in the state of total focus.

Show Up In Every Single Moment Like You Are Meant To Be There

Confidence is King when it comes to holding court. People need to trust you. Confidence is not arrogance. It’s not about being better than others; it is about trusting in your own ability.

Respect is both earned and learned. The first respect needs to be self respect. For example, walking the talk; being the type of person you would want to meet. It’s then you gain respect from others. When these skills align, you gain influence and this evolves as presence. People who trust you will change their behaviour or thinking in your favour. It’s why high profile people have influence over their fans. “I’ll have what she’s having!” attitude.

‘Presence’ is not reserved for the elite. Far from it. In fact when you have unique #presence, it is your gift to the world. People admire you and they want to be around you. In return, you make others feel special and wonderful; because it is the real connection, the authentic interest, that people crave.

If Your Presence Doesn't Add Value Your Absence Wont Make A Difference

I went to two funerals last month within 5 days of each other. Although sad, they are a good reminder of how precious life is and how quickly it can be over. So please please don’t play it small. Spread out those beautiful wings and fly! If you can’t do it alone – you have my email address. Let’s do it together! It’s what I do. Let me show you how amazing you truly are!

Love Trish x

Signature Scent In Lingerie Drawer

Signature Scent in lingerie drawer
Signature Scent in lingerie drawer

Keep your perfume in your lingerie drawer. Perfume works best on warm skin rather than fabric so the best time to apply it is when you are putting on your underwear. (Yes, nude!)

Signature Scent inbetween lingerie

The bonus is you’ll remember to apply it daily as well as increasing its shelf life by keeping the perfume out of the sunlight. You’ll be just smelling beautiful. x

How Predictable Are You ?

Yes, we crave routine. It helps us remain sane in our ever busy lives. However, this basic need can also become our ball and chain. Sometimes you need a gentle shove to stop being so predictable (aka Boring to even thyself!). To create a refreshing, engaging life try simple things like … Walk a different route. Order a different coffee from a different coffee shop. Wear something you already own differently or mix up accessories like you’ve never done before.

“It’s easier to stay in one look and one comfort zone. It’s inspiring to see someone whose only predictable quality is being unpredictable.”

Stay Beautiful

Put your hair up in a new style. Go and speak to the woman at work you’ve not spoken to before. Give your neighbour some home-made muffins. Instead of having the meeting in the board room, tell everyone it’s a walking meeting and take it outside. Mix two lipstick colours together. Eat differently at breakfast, lunch and dinner. Seriously – the opportunities are endless. Get excited about your life again! And do so with gusto! Why? … Because you are worth it! 

Colour Combo’s | What works

Colour Combos that work

The best colour combinations always come from mother nature. Simply put together the colours you see around you.  For example, dusty rose and grey.   These work perfectly.

Colour Combos that work

A guest post by Trish Murray – trish@trishmurray.com.au – www.trishmurray.com.au

Be Happy And Smile

sense you dinner: taste, fragrance, eyes, touch. Add a fragrance candle.

Do you ‘scents’ your food ?

Think about last night:

  • Did you experience the fragrance notes of your last meal ?
  • Did you feel the texture of the food in your mouth ?
  • Do you feast on a banquet with your eyes ?

Why not create a ‘dinner for your senses’ ?

A ‘sense dinner’ feeds and stimulates all of your senses, not just your taste buds. It is the combination of a fine meal, exquisite wine, fantastic table decorations, a fabulously scented room with luxuriously fragranced candles.

In fact, with a ‘sense dinner’ you will enjoy multi-sensorial dinner:

  • Taste: this is fine dining but you only taste in four dimensions: sweet, sour, bitter and salty. The mulitverse of flavours you experience when dinning all come from the nose.
  • Nose: this is the olfactory part of the dinner. It turns a meal into fine dining through the scents of the food you prepared. It is the aroma you notice before you eat and the richness of the flavours while you dine.
  • Eyes: the presentation of the meal, fantastic table settings and the beauty of the room will all enhance your meal.
  • Touch: do you sit comfortably ? What does the cutlery feel like to the touch but also when you place it in your mouth ?

When you prepare the next dinner for somebody special, think about all of these senses ! They will sense the difference.

How about reviewing the next restaurant you are going to dine in ? Ask you friends & family around the table what their senses think of the meal and the restaurant. You may be surprised.

Have you ever given your dinner a ‘Scent Theme’ ?

Here are some thoughts:

  • ‘chocolate’: Mexican Chocolate Chicken, chocolates with the coffee, a chocolate scented candle in the room, …
  • ‘rose’: Chinese shrimp in rose Schnapps to start, grilled sirloin steak and rose chutney, rose scented turkish delight with the coffee, a reed diffuser with beautifully rose fragrance on the sideboard, …
  • ‘lavender’: lavender scented bisquits

Let a ‘dinner for your senses’ inspire your creativity.

Here at PAIRFUM we automatically sense the ‘fragrance’. What do you do ? Do you taste first and then enjoy the aroma ?

multi sensorial and fragrant food

Pairfum London
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