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Is Perfume Art ?

Are Home Fragrance and Skin Care also Art?

The English Oxford dictionary defines art as “the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.”. The Merriam-Webster dictionary defines art as “the conscious use of skill and creative imagination, especially in the production of aesthetic objects.” What is Art?, what do you think it is and how would you go about describing it.

Leo Tolstoy said that “Art is not, as the metaphysicians say, the manifestation of some mysterious idea of beauty or God; it is not, as the aesthetical physiologists say, a game in which man lets off his excess of stored-up energy; it is not the expression of man’s emotions by external signs; it is not the production of pleasing objects; and, above all, it is not pleasure; but it is a means of union among men, joining them together in the same feelings, and indispensable for the life and progress toward well-being of individuals and of humanity”.

So when we create something whether it is in the kitchen, workshop, class room, craft room or garden. We are as Oscar Wilde said taking part in the most intense mode of individualism that the world has known. If this is the case, then what we create is not only important for our own well-being but for the health and well being of the people and World around us.

Can A Product Be Art?

When does a mere product become a piece of art or an item of beauty?

“When science meets ingenuity. When creative invention and relentless research ignite a trend. When quality is pride of product. When a woman feels beauty in herself and a desire for life’s little luxuries is fulfilled.” – Huib Maat, in house Perfumer at PAIRFUM London.

Excerpt from Leo Tolstoy’s ‘What Is Art?’
(1896 – translated by Aylmer Maude (1900):

“… In order correctly to define art, it is necessary, first of all, to cease to consider it as a means to pleasure and to consider it as one of the conditions of human life.”

For most of us, our gardens, homes, rooms or work spaces are a canvas that we create and re-create over time.

It is an expression of how we see ourselves and how we wish to live. We use colour, texture, light and space to design and define the space around us.

By adding a ‘Perfumed Candle’ or a ‘Reed Diffuser’ you are also able to add a truly multi-sensorial experience to your life’s ‘Work of Art’ or ‘Art Work’.

PAIRFUM London’s Works of Art are available for sale in our online boutique.

Enjoy the Art in your home!