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Fragrance Christmas 3rd Advent Calendar Candle

Sunday was the 3rd of Advent

Christmas 3rd of Advent Calendar Candle Perfume

This past Sunday was the 3rd of Advent, Gaudete Sunday, also called ‘Rose Sunday’.

“Why Rose Sunday?” you may ask, … read on to find out.

Each Sunday during the Advent highlights one of the 4 virtues of Jesus Christ:

Hope – 1st of Advent

Love – 2nd of Advent

Joy – 3rd of Advent / Gaudette Sunday

Peace – Christmas Eve/Day

 

Christmas 3rd of Advent Calendar Candle Scented

Guadete Sunday

Gaudete Sunday is the third Sunday of Advent in the liturgical calendar of the Western Churches, including the Roman Catholic Church, the Anglican Church, Lutheran and other mainline Protestant Churches.

On Gaudete Sunday rose-coloured vestments may be worn instead of violet or deep blue, which are otherwise used for every day in the season of Advent.

Hence, Gaudete Sunday was also known as “Rose Sunday”.

If you would enjoy a ‘Rose’ perfume in your home during this week, we can highly recommend our perfume “Blush Rose & Amber”.

Here is the fragrance description:

“A top note of precious Iris,

leads into a sensuous, intensely feminine floral bouquet of Regal Rose in harmony with Jasmine, Lily of the Valley and Freesia,

supported by a deep and warm fond of Crystal Amber, Musk and Rich Woods.”

Our Snow Crystal Candles in “Blush Rose & Amber” are perfect for the Christmas Season!

 

Blush Rose Amber Pairfum London Lily Valley

Christmas 3rd of Advent Calendar Candle Fragrance

Perfume Christmas 3rd of Advent Calendar Candle

Christmas Scented 3rd of Advent Calendar Candle

Fragrance Christmas 2nd Advent Calendar Candle

“Love” is the Meaning of the 2nd of Advent

Perfume Christmas 2nd of Advent Calendar Candle

Last Sunday was the 2nd of Advent 2019!

The Advent calendar are 4 candles on an evergreen wreath in a circle, symbolising God’s eternity.

The custom of the Advent calendear as a wreath began around the time of the Martin Luther, the protestant reformer.

Each Sunday during the Advent highlights one of the 4 virtuse of Jesus Christ:

Hope – 1st of Advent

Love – 2nd of Advent

Joy – 3rd of Advent

Peace – Christmas Eve/Day

The exact order and wording varies among the Christian Churches but the lighting of an additional candle each week symbolises the coming of Christ.

Here at Pairfum, we have the perfect candle for the 2nd of Advent:

The Message Candle

It is the perfect candle, if you would like to convey “Love” or say “Thank You” during the pre-Christmas season.

Which of your friends, family or colleagues would you like to send a Personalised Message?

Use the included piece of chalk to write on the side of the candle.

Make it your very own 2nd of Advent candle.

Message Candle Black Orchid

Christmas 2nd of Advent Calendar Candle Fragrance

Christmas 2nd of Advent Calendar Candle Perfume

Christmas 2nd of Advent Calendar Candle Scented

Christmas Scented 2nd of Advent Calendar Candle

Single Biggest Frustration Eau De Parfum

Your Advice on Eau de Parfum?

We would love your advice:

What is your single biggest frustration with Eau de Parfum?

click here to answer

We are asking to find out more about your experience with trying, buying and wearing Eau de Parfum, so that we can better serve and help you.

What is it that really frustrates you the most?

We would very much welcome your opinion.

Thank you for visiting Pairfum London.

Eau De Parfum Biggest Single Frustration Man

Eau De Parfum Biggest Single Frustration Woman Trying

Frustration Single Biggest Eau De Parfum

True Fragrance Experience Man Spray

Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums

If Someone offered you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, what would you say?

Woman Oil True Fragrance Experience PAIRFUM London's Niche Eau de Parfums

Well, … to start the Launch of our New Collection this is what we are going to Offer to the first 100 Perfume Lovers that say “YES”.

Authentic Fragrance Experience PAIRFUM London's Niche Eau de Parfums Spray

Simply click on the link HERE for further details.

Do you need a wonderful Gift for Father’s Day, but are you not sure what to send or give … ?

Authentic Fragrance Experience PAIRFUM London's Niche Eau de Parfums Spray

Even if you know that they would LOVE a new ‘Eau de Parfum’ …

How can you be sure they will LOVE the one you choose?

Authentic Fragrance Experience Bottle

Well remember, we did offer you a Risk-Free Opportunity to Experience PAIRFUM London’s Niche Eau de Parfums, …

If you place your order by 12 Noon on 12th of June with us, we will deliver it on time for You.

Then from there you will allow your Father or Yourself to Experience the Magic ….

Everything to Gain and Nothing to Loose …

We are looking forward to hearing from you soon, as it is a limited number on offer x

Niche Perfume Indie Artisan Boutique Pairfum London

Top 10 Things That Define A Niche Fragrance

Eau De Parfum Person Reflection Cardamom Tonka White Oud Curls Define A Niche Fragrance

We are often asked: What is Niche Perfume? So, … we decided to share with you our Top 10 Things that define a niche fragrance.

If you are one of those people who have heard the terms Niche Perfume, Artisan Parfum, Indie Scent or Boutique Fragrance bandied about and wondered what they really mean, then you should read on.

You are not alone, as we receive emails regularly from people wanting to understand what we or others mean when they use these terms.

There are specific elements that define a niche fragrance and set it apart from the Mass Market Brands we are accustomed to from Couture Houses and Designer Labels.

Although, when you define a niche fragrance, these lines become sometimes blurred when large worldwide brands describe their offerings as ‘Niche’ or introduce ‘Private Collections’. The fact that a product is available at every Airport, in every retailer and on every High Street worldwide would by definition exclude it from being considered a Niche Creation.

We equally believe a Niche Fragrance House that is owned by a global corporation no longer qualifies as being Niche. The list is long of these small perfumery houses that were bought-out. Examples are Jo Malone, Creed, Frederic Malle, L’Artisan Parfumeur, … It is not easy to spot these ‘Niche Wannabees’.

So when looking for a genuine Niche or Artisan Fragrance, the list below will help you to separate the true Niche from the ‘Niche Wannabee’

Eau De Parfum Person Reflection Sea Salt Sage Amber Man Muscular Define A Niche Fragrance

Well the following are our Top 10 Things that Define a Niche Fragrance:

  1. A Perfume House, founded by a Perfumer who’s wish is to create Unique Fragrances – like the original Fragrance Houses of Old
  2. An in-house Perfumer, that is unencumbered by the restrictions of mass consumerism, and is allowed to recreate the ‘artistry of the unique’ in luxury fragrances.
  3. Limited Availability – not on sale in every shop, store and airport worldwide.
  4. Art and Creativity – like Painters, Poets, Writers, Chefs, Wine Makers, Gardner’s, Designers, as the founder of PAIRFUM London Huib Maat said “Who would want to create a copy of the same thing again and again if they have the ability and creativity to create an original? – no true Artist would”
  5. The use of Natural, Unusual or Unique Perfumery ingredients and Accords, i.e. note combinations.
  6. Selective approach to Distribution – not available everywhere
  7. A different approach to PR & Marketing – where the best form of advertising is – through ‘Word of Mouth’ passed from one Fragrance Aficionado to another ( and with a little help from the right type of Magazine article)…
  8. With the attention to detail given to the creation of a Niche Perfume, it assures the wearer that the Perfume is of the highest quality.
  9. Something that is rare is always more precious – Clientele will seek out and love something different – because we were born unique – so why not celebrate it..
  10. Not owned by a global, multi-national Corporation or produced on a large scale factory floor but in small batches and independently owned.

Keep these in mind when shopping for Niche Fragrances.

Pairfum London’s in-house Perfumer Huib Maat created our collection of Natural Eau de Parfum Intense and we also introduced the Perfume Experience Box to try and sample these exquisite creations.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display Define A Niche Fragrance
How Do You Describe Fragrance

How Do You Describe Perfume?

How Do You Describe Perfume

One of the biggest challenges in perfumery is the continuous question of “How Do You Describe Perfume”.

Our noses can distinguish 1 Trillon different smells but we struggle to articulate the differences, character or nuances of a fragrance.

For this reason, the perfume industry has to a degree developed its own set of words, classification systems and various other aids to help in this task.

Here at Pairfum London we have created a brief introduction into “How Do You Describe Perfume” which we believe is ideal reading during National Fragrance Week.

After reading the article, you will feel much more comfortable with some of the terms you come across in the World of Perfumery.

How Do You Describe Scent

How Do You Describe Perfumery

Outdoor Photgrapher Year Perfume Sea Salt Water Minerals Pier Mane

2018 Photo of the Year in Fragrance

The winning photographs of this year’s competition “Outdoor Photo of the Year 2018” have been revealed!

You can review the winning images on this website:
https://www.opoty.co.uk/

When admiring the winning or commended photographs, we noticed how some of them created ‘fragrant images’ for us here at Pairfum and we wanted to share some of these ‘olfactive photos’ with you.

Protea Banks, KwaZulu

The image above was taken in Protea Banks, KwaZulu – Natal, South Africa by Pier Many (photographer) and he said this about his image:
“Protea Banks is an underwater reef on the east coast of South Africa that is under consideration for protected area status. Amazing creatures such as this cephea (or crown) jellyfish live there. It was the biggest jellyfish I’ve ever seen, over one metre in diameter. Its purple head and yellow fuselage were simply amazing. With no background objects present to provide perspective, and wishing to exalt this crown jellyfish with its stunning colours, majestic size and dancing elegance, I opted to purposefully crop the jellyfish to fill the frame.”

For us this image created the vivid fragrance of the sea, with its aquatic & salty nuances, its marine minearals, the notes of sea weed and algae. We regularly incorporate these elements in our notes and we particularly liked about this image that marine notes are frequently only displayed a ‘blue’ images whereas this image is displays the most vivid colours.

Namib Desert, Namibia

Here are the comments of Tom Putt (the photographer) about his marvellous photo:
“Flying low over the endless sand dunes of the Namib Desert, I noticed the cloud cover provided this interesting play of light on the landscape. When the sun heats up the dunes, it draws the black minerals to the surface. When I came to process the image, the stunning colours revealed themselves.”

We believe this image perfectly captures the essence of ‘oriental notes’, their warmth & richness, the depth of their accord and sensuous nature.

Outdoor Photgrapher Year Oriental Scent Tom Putt

Storvatnet, Flakstadøya, Lofoten, Norway

This is what Daniel Laan, the photographer says about his image:
“Stjerntinden is a sheer-walled 930m peak rising from the often frozen and snow-covered Storvatnet lake. Along its shoreline the ice is punctured by unyielding rocks, which create tiny ice caves. I decided to put my camera inside this particular one because its curvy roof and virgin snow complemented the inhospitable background so well. However, therein lay the main challenge. I put the camera in from the front, facing out, but had no idea of the composition. I carefully turned the focus ring each shot with a view to making a final focus stacked image. I then lifted the camera for the final frame to reveal more of the mountain and fill the entirety of the cave mouth.”

It conjures up the salty but beautiful fresh, clean ozonic note of ice and outdoor ions.

Does Ice have a fragrance? We believe so and wrote about it in this article:
https://www.pairfum.com/does-ice-have-a-smell/

El Capitan, Yosemite National Park, California, USA

The comments of Alex Palmer (photographer)
“Two climbers approach El Cap Tower on the The Nose route on El Capitan. I was taking a day off from the route that my partner and I were attempting on the West Face of El Capitan. We headed down to the meadow opposite the peak to watch the climbers on the wall and get some images. The hardest thing I’ve found about photographing this rock face is to get any idea of how vast it really is. I spotted two climbers* approaching the El Cap Tower feature and just started to snap photos. When I zoomed in to preview the images, I was really pleased with the scale and atmosphere they showed.”

Do stones have a scent? Have you ever taken the time to smell one?

Try it and you will be surprised by the variety of fragrances that you pick up. The sheer cliff face certainly triggered a memory of an earthy, sun-bleached rock face for us.

Outdoor Photo Year Scent Stone Pairfum

Grand Union Canal, Olton, Solihull, England

Chris Fletcher said this about his photo:”This shot was taken handheld using the diffused sunrise light to soften the subject and surrounding woodland. This helped to bring out the colour of the autumn leaves and of the boat. I regularly explore the canal network in the West Midlands and in autumn the atmosphere and colour of the waterways offer fantastic scenes to capture. The composition was made easy by the diagonal positioning of the canal and towpath, which gave me a natural rule of thirds image.”

Here in Europe and London in particular, this image conjures up the memories of moist woody notes from walks in the forest in Autumn. Add to this watery, green notes of the canal and you can see how this images creates a beautifully complex note.

Outdoor Photgrapher Year Fragrance Autumn Wood Canal Chris Fletcher

Wyming Brook, Peak District, England

Jay Birmingham about his shot:
“I had gone to Wyming Brook in the Peak District to try to capture some landscape shots. Struggling to find any unique angles, I cast my eyes over the smaller features around me and spotted, in the middle of the water, a small mossy island with a solitary bonnet mushroom growing on it. Even better, there was a small waterfall just behind. I crouched as low down in the water as I could to position the mushroom in front of the waterfall, and then used a neutral density filter to capture the path of the water swirling through this beautiful micro landscape.”

“Oakmoss” is also known as ‘Mousse de Chene’ or ‘Treemoss’. For many people this terms does not trigger an olfactive memory and yet it is a very prominent ingredient in perfumery, such as “Mitsouko” by Guerlain, its role within the ‘Chypre Accord’ or its presence within the ‘Fougère’ Olfactive Group,

For us the image below captures the note of Oakmoss wonderfully: earthy rich, inky bitter, evocative of a sensually damp but woody oak forest, with hints of musky and amber.

Outdoor Photgrapher Year Small World Oakmoss Fragrance Jay Birmingham

Do you find that photos have the power to create ‘olfactive images’ for you? Which images are the most potent for you?

Bad smell nose 2

Anosmia

Anosmia – what does it mean and why should we care?

Well for those that have not heard of it before and would like to know!

Anosmia is a complete loss of the ability to smell…..

Women Anosmia Day Nose Perfume
Women Anosmia Day Nose Perfume

When taken in context in regards to your other senses, the loss of your sense of smell should be nothing more than an inconvenience at most ? If you did loose it would you even miss it?

We would also love to know, would you ever ‘Voluntarily Give Up’ one of your senses?

Woman Nose Rose Fragrance

In a survey carried out of 7,000 young people from around the world, approximately half of those between the age of 16 and 30 said that they would rather ‘Lose their Sense of Smell’ than give up access to technology like laptops or cell phones.

Anosmia Day Woman Nose Fragrance Scent
Anosmia Day Woman Nose Fragrance Scent

Well there is a saying that “Fair exchange is no robbery”, so it begs the question how much did these people know about the importance of their sense of smell to their health and well-being?

The second question would have to be, that if they did know and still choose to lose a sense rather than access to an electronic device! then how much sense do they have to lose in the first place? – ‘common’ or otherwise? and why is it called ‘Common Sense’ when it is such a rare commodity?

Incredible Facts About Your Sense of smell, people can detect one trillion distinct scents.

Research by Leslie Vosshall from The Rockefeller University estimated that the average person can detect at least one trillion different smells, and that the one trillion is probably an underestimation of the true number of smells we can detect, but for now I am sure it is enough for us to be getting on with… In fact, new research suggests that our noses can outperform our eyes and ears, which can discriminate between several million colours and approximately half a million tones.

Perfumer Nose Smelling Strip Evaluate Scent

The 27th of February is ‘Anosmia Awareness Day’ – it is a day to spread awareness about Anosmia and about how it effects the lives of those who suffer from it. As there are few outward signs of the disorder, the practical difficulties associated with it and how the nature of olfactory dysfunction and its consequences for an individual’s safety and quality of life are not widely appreciated or understood.

How To Evaluate Sample Test Try Perfume 12

PAIRFUM London fully agrees with Dr. Vosshall who says that – “It’s time to give our sense of smell the recognition it deserves,”. We would go even further and say that current ongoing and future research will show just how important and underrated our sense of smell is to our health and lives.

Lewis Miller Nyc Trash Can Flower Fragrance Bin Freshener

Fresh Flowers – The New Bin Freshener

Rarely is a public bin (or trash can) being admired nowadays but seeing beautiful floral bouquets decorating these trash cans, one cannot help but hope to see more this type of bin freshener.

Lewis Miller Nyc Scented Bin Freshener Deco

The designer Lewis Miller filled empty trash cans on the streets of New York with beautiful floral bouquets using the voluminous bins as vases to support the colorful blooms and lush greenery.

These decorative arrangements are made up of a variety of blooms:

  • pale pink roses,
  • branches of flowering azaleas,
  • bright sunflowers,
  • gorgeous exotic blooms, and
  • striking greenery.
Lewis Miller Nyc Floral Bin Freshener Art Perfume

“We are storytellers through the art of floral design, transforming an arrangement into a love song and an event into an indelible experience.” This is how the team of Lewis Miller describe the project in their own words.

The team noticed, how pedestrians no longer walk around the bins but are actually drawn to the floral installations to smell the beautiful flowers in their unique ‘vases’.

Lewis Miller Nyc Floral Bin Freshener Perfume

This is what we call an ideal bin freshener and we encourage more cities to adopt creative ways of turning smelling trash cans into pieces of art that draw crowds.

We invite all city authorities to call us here at Pairfum London, if they would like to realise a project in this field.

Lewis Miller Nyc Floral Bin Freshener Perfume

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