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Perfume Unseen Ultimate Accessory Coco Chanel

Perfume – The Ultimate Accessory

“No elegance is possible without perfume.

It is the unseen, unforgettable, ultimate accessory.”

Coco Chanel

Enjoy the ultimate accessory by Pairfum.

Gabrielle Chanel on Roussy Sert's yatch in front of the Lido of Venice - Chanel Fragrance House


“A woman who doesn’t wear perfume has no future.”

Coco Chanel


“Fashion is not something that exists in dresses only.

Fashion is in the sky, in the street,

fashion has to do with ideas, the way we live,

what is happening.”

Coco Chanel


Coco Chanel Reason Why Love Niche Fragrance
Coco Chanel Reason Why Love Niche Fragrance


PAIRFUM London’s ‘Eau de Parfum’ Collection will be launching soon…

Pairfum Natural Artisan Eau De Parfum Intense Gold Foil

How Long before it becomes your Ultimate Accessory xx


Home / Celebrities
Crowned Pacifier buy PAIRFUM for the new Royal Baby Girl, the 4th in line to the throne (made in britain)

Congratulations on the Royal Baby Girl (Made in Britain !)

Royal Baby Girl

#royalbaby Made in Britain

Kensington Palace has announced, that the Duchess of Cambridge has given birth to a baby girl – with the mother and baby both doing well. Something to be proud of ‘Made in Britain’.

The new baby was born at 8.34am today, weighing 8lbs 3oz. William was at his wife’s side during the delivery.

From all of us here at PAIRFUM, we would like to congratulate Kate and William (the proud parents), the Royal Family and the Middleton Family on the birth of the lovely new baby girl, the 4th in line to the throne.

St Marys Hospital Entrance Royal Notice outside Buckingham Palace






Royal Baby Names

Possible names for the new royal baby and the latest odds from Ladbrokes on the baby name, now we know the gender:

  • Alice 7/4
  • Charlotte 3/1
  • Victoria 5/1
  • Elizabeth 6/1
  • Diana 10/1
  • Alexandra 14/1
  • Alexandrina 25/1
  • Anne 25/1
  • Catherine 25/1
  • Eleanor 25/1
  • Florence 25/1
  • Frances 25/1
  • Grace 25/1
  • Katherine 25/1
  • Margaret 25/1
  • Mary 25/1
  • Rose 25/1
  • Samantha 25/1
  • Sarah 25/1

Our favourite here at PAIRFUM would be ‘Diana’ (another of the ‘Greats Made in Britain’).

#RoyalBabyWatch #RoyalBabyGirl #Royals

Union Jack Baby Girl Pacifier buy PAIRFUM


Home / Celebrities
no makeup look #IWokeUpLikeThis #nofilter

Trend: “I woke up like this” and the “no make-up look”

Selfie Trend

After Beyoncé came out with her hit single ‘Flawless,’ we now all want to wake up impeccably perfect. The hashtag #IWokeUpLikeThis can be seen everywhere in social media, often in combination with the hashtag #nofilter.

We all want to impress the world with the beauty of our ‘natural’ selfie.

To make an “I woke up like this” selfie, the author takes a selfie or photo of themselves immediately after they wake up, to catch a tired but natural and unkempt look.

This the trend has now been exaggerated with ‘parody’ versions where people style themselves to look overly messy before taking a photo with a tag of “I woke up like this”.

Top Tips for a ‘no make-up look’ and the perfect #IWokeUpLikeThis selfie

We agree that not all of those amazingly beautiful photos you see are truely natural but there has never been anything wrong with a little help from a friend, such as a few natural beauty enhancers.

Here are the key tricks and top tips to perfecting this look.

  1. Don’t snap a picture as soon as you get up. Brush your teeth first ! Now you can smile with confidence in your photo.
  2. The real secret is super minimal makeup but do apply a little moisturizer. You’re still makeup free, but have made your skin look a little ‘dewy’.
  3. Spot Correct because nobody has perfect skin. With a little CC cream, you can color correct a dark spot or two. But remember we mean just a ‘little dab’, nothing more !
  4. Get Rosy with the lightest touch of blush to your cheeks. It should be barely visible, just as if you slept on the side.
  5. Stay looking messy with an unkempt bed hair head to shoot a convincing selfie. And the one thing you want a little undone that will make your ‘natural’ selfie 100% convincing is bed head hair. Aside from taming the craziest tresses, let your crown do its thang. It’ll make your photo realistic and relatable.

Catwalk Look

Now, this ‘selfie trend’ has entered the catwalk !

“I woke up like this…” is the tending look at this moment. At all of the SS & AW catwalks that have just passed, fresh-faced models were showing a ‘barely there’ glow or ‘no make-up’ look.

Obviously, this is a carefully styled look with the two key success factors being:

  • the right make-up and the application, and, more importantly,
  • a good base, which means a well looked-after face.

No amount of make-up can ever hope to recreate a well nourished skin with a fresh & rosy spring glow.

But how can everyone achieve this look every day?

‘Beauty from within’ to support the ‘no make-up look’

A great skincare regime with high quality products and the addition of supplements. It is focuses on the ‘skin health’ benefits of a combination of:

  • a good diet and lifestyle,
  • alongside the use skincare products

With supplements we refer to the trend towards ‘beauty from within’.

When it comes to skincare, the emphasis on a cleansing regime is essential. Daily cleansing should be combined with weekly and monthly treatments to target specific skin concerns and give a visible ‘refresh’.


Journalists and bloggers are increasingly trying to educate consumers about their skin to get them to put in the time to improve their ‘skin health’ from the outside and ‘within’.

In particular, products are being promoted with ingredients that brighten or give an even skin tone, with immediate and tangible effects.

Look for lotions & creams with the following properties:

  • brightening
  • even skin-tone
  • blurring
  • plumbing
  • mattifying
  • tightening
  • Day Defence (DD) Creams

no makeup look #IWokeUpLikeThis #nofilter

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