Millions and Millions of Pounds, Dollars, Euros, Yen, Swiss Franc and any other currencies you care to think of, are spend each year on anti-aging (or anti-ageing) products.
From Anti-ageing creams, Anti-aging Essential Oils, Anti-aging Face Creams, we use them daily at home or when we travel, for the lucky few who can afford it there are Anti-Ageing Clinics.
Today we saw an article that posed the questions:
What is the future of anti-aging?
How do men and women really feel about natural and organic beauty ?
Who are the ‘Well-Aging generation’?????
‘Well-Aging’ a new term that you may see cropping up, along with terms such as post-aging. It makes you wonder what do they really mean by these terms?
In 2017, a paper was published by researchers called “The skin Aging Exposome”. The term “exposome” describes the totality of exposures to which an individual is subjected to from cradle to grave, or, to put it in a much nicer way: ‘Our Life’s Journey’.
The review was carried out by a collaboration of European scientists, that specialise in either environmental medicine or skin biology.
It set out to discover which factors impact the visible, if not chronological perception of age. It included external and internal factors, and the human body’s response to these factors. These factors include air pollution, lifestyle factors such as smoking, alcohol consumption and nutrition. Exposure to UV and IR, stress and sleep deprivation, the use of cosmetics and other variables.
By including such an all encompassing and wide variety of factors, the findings point to more subtle shades of meaning or expressions on what contributes to age perception. As the scientific focus around ageing has broadened, consumer perceptions of what it means to ‘Age’ has also shifted significantly.
We here at PAIRFUM London have noticed that the expectations related to chronological ageing are slowly giving way to a more holistic, lifestyle-focused consumer mindset. We are what we eat, drink, exercise, sleep, relax, think and most importantly of all ‘Feel’.
We are often asked how to evaluate, smell perfume or test fragrance.
It may seem like a strange question “How do you Test Fragrance” ?
However it really is not as strange as it seems, some people would say “Just open a bottle spray and take a sniff”
Finding the right fragrance is not quite as straight forward as it may seem, at times it would appear that there can be no logic behind your choice of perfumes because your emotions are so intrinsically linked to your sense of smell.
We are conditioned to have smell preferences, and our response to a particular odour or note could be based partially on our individual genetic make-up, and partially on our life experiences.
So what do we mean by this?
In simple terms it means that we all have an ‘olfactory blueprint’, which like us is totally unique. Think of it as your life’s experiences or life’s road map all happily recorded in our smell memory.
No two individuals are alike and just as we respond differently to different situations, colours, music, art, clothes, food or wine, we also react differently to something that we smell.
We here at PAIRFUM London are delighted that this is the case, could you just imagine for a moment how boring the World would be if we all liked the same thing… colour, food, wine, clothes..
Taking this idea a step further it would also mean that we would all, be attracted to the same type of partner, scientists have already proven that mice can and do, detect compatibility genes by smell, and that certain fish choose their mates by their colour. How this works in humans, is still not fully understood.
However it is such a fascinating topic, it deserves a post all to itself – so that is one for another time.
So! how should we Evaluate, Sample, Test or Smell Perfume..
Well, the Perfume World is divided into families, and then divided yet again into sub-family’s. Technically, ‘fragrance families’ are a classification system that the perfume industry has used for years. In the language of scent a ‘Family’ is used to place individual perfumes into olfactory groups, based on their more dominant characteristics.
When choosing which scent or perfume to wear we often without even realising it, gravitate to the same ‘fragrance family’ time and again. Instinctively, we prefer scents from some fragrance families and dislike others.
However this may vary or alter slightly with a change in temperature or weather, for colder months we may prefer a warmer note and a lighter, fresher note for Spring or Summer.
The in-house perfumer here at PAIRFUM London, Huib Maat has just written a more in depth article on how to evaluate, sample, test Fragrance. If you would like to find out more, and learn how to do it like a professional then please click here.
We are often being asked the question, “How to make a Reed Diffuser that is Personalised?
We all enjoy fresh, fragrant flowers or at the very least a natural uplifting or calming fragrance in our homes. This explains why over the past number of years, reed diffusers have become a very popular and a ‘must-have’ addition to our rooms.
They have a timeless simplicity and versatility, that enables their inclusion into every room or interior design scheme make them universally loved.
Today, they are available in every shape and size in a wide variety of fragrances, from a variety of brands – even companies that would not normally be associated with or have a background in perfumery……….???
There are times however when:
a) The diffuser you have chosen may not quite fit the overall theme of your home, or the scheme you have chosen for a particular room.
b) You would like to add a more personalised touch to your interior scheme, or
c) It may be for a special occasion such as a Wedding or a party.
For these or other special occasions, we have a simple suggestion:
1. Turn your favourite vase into a unique reed diffuser.
The rising popularity of reed diffusers has seen us all getting used to refilling our bottles with a reed diffuser refill and inserting fresh reeds. We all know how to do this.
Did you know though, that you can do the same with your favourite vase or bottle?
Using your favourite vase or a unique bottle, to create an aesthetically pleasing decorative item will take just a few moments of your time, and yet you will create a touch of elegance to perfectly compliment your home décor.
To clarify, you will need the following items to create your unique reed diffuser:
• Your chosen vase or decanter
• PAIRFUM reed diffuser refill – well you would not expect us to recommend anything but the best to you – would you?
• PAIRFUM’s extra-long natural rattan reeds – yet again, nothing but the best is good enough for you.Choosing extra-long reeds is vital for the success of your reed diffuser because if the reeds are too short, then not enough of the rattan sticks out of the top of the bottle. You will find in this case that the reed diffuser will not be strong enough to fragrance your room. As a rule of thumb, you need at least 10 reeds that stick about 6 – 8 inch or 15 -20 cm out of the bottle.
Please note, the next critical step in this process is that you only select a vase, bottle, decanter or any other vessel that is resistant to perfume oils. If you are in any doubt about this, then please do not attempt this.
We recommend only using the following types of vases or vessels:
– Made from glass or crystal without any lacquer, paint, varnish, coating, fabric, paper etc on the inside or outside. Please insure that any type of container you choose is free from cracks, chips or defects that may cause it to leak or spill.
– Made from ceramic, porcelain or earthenware that are glazed on the inside and outside.
This may sound very restrictive (and probably is) but it is better to be ‘safe’, than ‘sorry’. After all is said and done, you are using one of your preferred vases.
On the other hand, you will be surprised how many beautiful, graceful and interesting vases or bottles you have in your cupboards that would be ideal to be used as a reed diffuser.
Just have a look around.
When selecting a reed diffuser refill oil, here at PAIRFUM, we recommend choosing a ‘healthy’ refill fluid:
– Natural,
– Without alcohol (as these don’t last very long), and
– Non-VOC (meaning free from solvents that damage your lungs and in particular free from glycols)
All of PAIRFUM’s reed diffuser refills and Diffusers meet these criteria.Now that you have all the ingredients assembled, it’s time to put it all together.
Begin by filling your favourite or chosen container with the reed diffuser refill oil to approximately 50% of the volume of the container, this is done to insure that you leave room for the reeds (if in doubt, then just fill it to the halfway mark).
Next, place the reeds inside the vessel, you will notice that the level of fragrance oil inside the container rises(think of it as the Eureka effect), which is why we advised earlier to fill to only 50%. This avoids spillage when you insert the reeds, and will insure that the liquid does not flow over the edge.
As with all reed diffusers, the reeds will now begin to soak up the fragrance infusion and the perfume will begin to travel up the reeds. Once the perfume has soaked or ‘wicked’ up the reeds past the neck of the bottle, your personalised reed diffuser will begin to fragrance you home.
Please take the usual precautions with reed diffusers and be careful if you are placing your reed diffuser on a wooden, lacquered or porous surface you may wish to use a coaster as fragrance oils can leave marks on certain surfaces.
Pro Tip: the optimum position for your reed diffuser is where it catches a little air flow that enables the fragrance to disperse, enhancing the atmosphere and setting the ambience you wish to create.
And there you have it – your very own, personal but luxurious reed diffuser in both scent and design.
The PAIRFUM collection is available online at www.pairfum.com
We have been approached by a wonderful Wine company, who would like to do a Wine Tasting & Your Sense of Smell event…
It may not be something we automatically think about in this way, but although each sense has it’s own receptor organs, smell and taste belong to our chemical sensing system – known as chemosensation.
Our sense of smell is our oldest sense detecting chemicals that relate to smell or taste, it provides us with the information we need to survive in the environment that surrounds us.
The sensation of taste includes five established basic tastes: sweetness, sourness, saltiness, bitterness, and savoury or Umami.
The majority of flavors are recognised through the sense of smell. Many of us have at sometime experienced how food looses it’s flavour when we have a head cold or a blocked nose.
Even though you can distinguish a foods sweetness or bitterness, if you hold your nose while eating chocolate, you will have trouble identifying which particular flavour of chocolate it is.
Why is this you may ask?
Well the reason for this is that the flavor of chocolate is sensed largely by our sense of smell, this is also the case with Coffee. So if you wish to fully experience or savour a wonderful flavor, then it really is a case of the ‘Nose knows You Know’.
Anyone who has ever had the opportunity to visit a winery, a vineyard or even watched a televised program about wine. Will have seen that before ever attempting to take a sip of wine.. the experts will evaluate the wine by employing four basic steps – looking, swirling, smelling, and last but not least tasting.
You do not have to be a true wine expert, also known as a Sommelier or Wine steward, to enjoy or savour the moment. These tried and tested rituals of wine tasting have been developed over millennia.
The iconic Marilyn Monroe once said – “There are no Women who do not like perfume, there are women who have not found their scent” –
Now that started us wondering – if this could also be applied to Wine?, although it would not only apply to Women………..
As in:
“There is no one who does not like wine, there are just people who have not found their vintage yet” – Huib Maat
Our nostrils are ‘Ipsilateral’(which means ‘on or affecting the same side of the body’) – this allows us to smell two odours simultaneously, it also means that you could in theory smell a Red wine with your right nostril and a White with your left, with the information being send to the corresponding side of the brain !!!
We can just imagine what a Sommelier would make of this suggestion …..
So what do you think?
Would you like to join PAIRFUM London at a – Wine Tasting & Your Sense of Smell Event?
Then please get in touch using the contact form on our site – https://www.pairfum.com/contact/
Now it may not come as a surprise that here at PAIRFUM London, we smell, sleep, think and live Perfume – but did you know that it is not just us that know it is so amazing – now scientists believe that PERFUME IS THE CURE FOR BALDNESS ….
YES – you read that correctly that PERFUME IS THE CURE FOR BALDNESS ….
According to a new study by scientists at the University of Manchester, a chemical designed to mimic the smell of sandalwood also has the power to stimulate hair growth in humans. They described it as “a rather amazing find”, …….
Professor Ralf Paus, who led the research at the Manchester Uni, used scalp tissue in a laboratory setting, and following their research they believe they could be on the cusp of effectively treating hair loss.
NOW – this is very exciting news indeed ……….
Trials are already underway to assess how this product performs with human volunteers, and the research team believe that they are not very far from making the transition from their lab to hair clinics.
In a discussion with The Independent newspaper, the research team said that:
“This is the first time ever that it has been shown that the remodelling of a normal human mini-organ [a hair] can be regulated by a simple, cosmetically widely-used odorant.”
The results were achieved by the scientists using an ancient chemical pathway found in hair follicles that allowed them to slow down the death of the follicles and at the same time help promote their growth.
They were able to do this thanks to – well in a nutshell – ‘PERFUME’
Well, this is a case of where we really have to say “We told you so”.
There are so many reasons why we ‘LOVE PERFUME’, and this wonderful discovery is just one more….
We have in previous articles described how our sense of smell works – how smelling an aroma triggers certain reactions in the brain. More than a decade ago, scientists discovered that odour receptors are not solely confined to the nose, but found throughout the body — in the liver, the heart, the kidneys and even sperm, where they play a pivotal role in a host of physiological functions. (However that is the topic for another time).
It has been discovered that the same chemical pathways, help regulate a range of other cell functions, including hair growth
Using a substance known as Sandalore which is a synthetic sandalwood odoranat, that is similar to sandalwood and used by some companies in perfumes, emollients or skin products. The research team focused on an Olfactory receptor known as OR2AT4, which is found in the outer layer of hair follicles and is stimulated by Sandalore.
So by applying the Sandalore odorant to scalp tissue, it both increased hair growth and decrease cell death.
Olfactory receptors or ‘ORs’ are part of an evolutionary ancient chemosensory signalling system that long predates the development of smell sensation or olfaction, so the results indicating that human hair follicles can smell, detect or react to odour molecules, should not be totally unexpected !!!!
Oh! who are we trying to fool, we find it totally mind blowing.
Hair loss is a lot more common than people think, and it effects both men and women, with male pattern baldness effecting half of all men in the UK.
There is currently a larger scale, professionally-controlled clinical trial being undertaken by the research team, and they expect to see results by the beginning of 2019.
With this exciting discovery hope for a cure for baldness could be closer than ever, and the fact that PERFUME is playing it’s part in it, is – and you have to excuse the pun but we could not help it “Hair Raising” xx
Our reason for writing an article on Sleep and Insomnia – How to Fall Asleep with Fragrance, came about when we were contacted recently by a number of customers and specialist groups regarding sleep deprivation, and it’s effect on our general well-being and mental health.
If you were asked to suggest a product to include in a list of the ‘Best or Most Life Changing products’, that has to suit all budgets… Would one of the first things that spring to mind be, something that helps you get a ‘Good Nights Sleep’?
One of the most important things we need to do after ‘Breathing’, ‘Hydrating’ and ‘Eating’ is ‘SLEEPING’…
Sleeping is not just some down time from our busy routine, the body and mind needs sleep to repair and heal.
So as odd as it may seem, one of the best or one of the most life changing things / gifts you could give to someone is a good night’s sleep – just ask any new parent if they agree?
Lack of sleep can make us feel physically unwell, impair concentration, and leave us feeling stressed, anxious and irritable.
Findings of recent studies also point to the fact that sleep deprivation can also contribute to heart disease, premature ageing, and is a known factor in road accidents
With our increasingly busy lives it’s estimated that we now sleep around 90 minutes less each night than we did in the 1920s.
When we see it written like this it may not seem so bad, but if we were all asked to get up an hour and a half earlier than normal every day, but still go to bed at the same time each night .. really how would we feel?
Now if you add to this the large number of people who already suffer with problems sleeping, it’s obvious that many people are now functioning in a permanently sleep-deprived state.
Some people suffer from serious sleep problems, ranging from the inability to get to sleep (insomnia) to the inability to stay awake (narcolepsy).
However thankfully many sleep problems are temporary, and there are some very basic self-help measures which will help get you back to a more normal sleeping pattern.
One of the ‘Top Tips’ that every sleep expert gives is – prepare and unwind before going to bed, we have all read that switching off all our electronic devices, is very important, but why?
Electronics such as tablets, laptops and smart phones emit artificial light that can deter and disrupt sleep. Insure that you sleep in a darkened, well ventilated and quite room, and avoid stimulating activities, such as using electronics and exercise just prior to sleep. The advise on stimulating activities just before sleep, did raise a number of eyebrows… but we are sure that we can leave that up to you to judge.
Adopting a bedtime routine can promote consistent and restful sleep.
Here at PAIRFUM London the product that we have designed/created to help people sleep is our ‘Pillow Spray’ – For A Deep Night’s Sleep ( well we didn’t create it to help them sleep at work – but if the product works that well – what more need we say).
However, when our customers come back and say – “Thank You, for the first time in months I have slept until my alarm went off”…. We love it.
So if you do have a problem nodding off to sleep at night, and would like to learn more about the PAIRFUM Deep Sleep Pillow Spray
Then why not pop over to the PAIRFUM London website to find out more… Until then Sweet Dreams x
Try Natural Niche Perfume
Get a Full Refund when you later buy a full-sized bottle. Special Offer: Free Gift-Wrap (luxury bag & tissue paper) with every Perfume Experience Box.
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We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Abu Dhabi.
CRYSTALLINE Unit 13235, Level 3 The Galleria Al Maryah Island, Abu Dhabi Tel: +971 2 6228 824
eMail: at***@**********et.ae / ar****@*****um.com
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Try Natural Niche Perfume
Special Offer: Get a Full Refund when you later buy a full-sized bottle.
We value and respect your personal data and privacy. By submitting this form, you agree that we may process your information in accordance with our Privacy Policy.
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CRYSTALLINE in the UAE
We are honoured & proud that Pairfum London is available for you to enjoy at CRYSTALLINE in Dubai & Abu Dhabi.
CRYSTALLINE LG-110- LOWER GROUND THE DUBAI MALL, DUBAI, UAE Tel +971 4 3398 897
Choosing extra-long reeds is vital for the success of your reed diffuser because if the reeds are too short, then not enough of the rattan sticks out of the top of the bottle. You will find in this case that the reed diffuser will not be strong enough to fragrance your room. As a rule of thumb, you need at least 10 reeds that stick about 6 – 8 inch or 15 -20 cm out of the bottle.
Please note, the next critical step in this process is that you only select a vase, bottle, decanter or any other vessel that is resistant to perfume oils. If you are in any doubt about this, then please do not attempt this.
Now that you have all the ingredients assembled, it’s time to put it all together.
We have in previous articles described how our 
With this exciting discovery hope for a cure for baldness could be closer than ever, and the fact that 
