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Has a Blooming Flower Crown gone to Beyoncé and Rihanna Heads?

Are Flower Crowns the accessory of the summer, Has a Blooming Flower Crown gone to Beyoncé and Rihanna Heads?

Flower Crown PAIRFUM London STYLEThe answer is a resounding “YES”!Beyoncé And Rihanna Are On The Front Of September US And UK VoguesWhen the Queens of Music, Fashion and Style don Blooming headpieces wearing them on the covers of September US and UK Vogues , it is only a matter of time before you see them gracing the heads of Beautiful Brides, and in vogue festival goers.florist the new perfumerMakeup Artists and Makeup Lovers in general, were blown away by the ‘Look’ created for Rihanna by visionary makeup artist Isamaya Ffrench.Voguerihannacover Sept 2018A number of artists were even inspired to recreate Rihanna’s look, such as Alissa Ashley and Ariel Thomas from Atlanta,also known as Jay Thomas on Twitter and Instagram.alissa.ashley Instsgram Post The reason the beauty world is still catching it’s breath, is from the sight of Rihanna and her pencil-thin eyebrows!!

Now before you do anything drastic to your eyebrows……. Rihanna’s look is created using an industry secret …. so she can go back to her normal look at any time she wants….. so sigh of relief all round.

Now as beautiful as the Vogue images are, and as wonderful as the recreations were ( works of art really).

Here at PAIRFUM London what captured our imaginations were the Blooming Headpieces…..Flower Crown PAIRFUM London HeadThe Headpieces worn by Beyoncé’s , was created using fresh flowers by Athena Duncan of Rebel Rebel florists…

The one question we wanted to ask was ! did the Blooming Headpieces smell Wonderful?

Question Mark Info GraphicIf you were recreating one of these beautiful creations for your special day or for a special occasion, then would you not want it to blend perfectly with your outfit?Flower Crown PAIRFUM London DressWe know from years of experience that choosing the Perfect Perfume, for that special occasion is one of the top priorities when planning what to wear..

PAIRFUM World's First Perfumer Eau de ParfumSo if you do plan to wear a Flower Crown or like Beyoncé and Rihanna let a Blooming headpiece go to your head….Flower Crown PAIRFUM London CoatThen you should insure that the Perfume of the Bouquet or Flowers chosen to make the Headpiece, blends seamlessly with your favourite or chosen perfume of the day…..

Pairfum Room Fragrance Rose Perfumed Candle Ice CreamNothing would be worse than having a cacophony of fragrances that may overwhelm you or do not match…

So when choosing the flowers be sure to choose fragrance family’s that compliment each other..PAIRFUM London's Perfect PerfumeOne simple rule of thumb is to match the colour of the flower with the colour of your Perfume, for example a ‘White Flower with a White Flower Perfume’, a ‘Red Flower with a Red Flower’ and so on ….PAIRFUM White Flower RoseIf you do choose to have a multi coloured Headpiece then don’t panic, as most shop bought fresh flowers nowadays have no perfume or a very faint aroma.

So this will allow you to choose your favourite fragrance, without having to worry

Whether you choose to let a Blooming Flower Crown go to your head or not….

Everyone here at PAIRFUM London wishes you a ‘Scent-Sational’ time xx

 

 

 

Patricia Arquette Oscars 2015

Warren Buffett, PAIRFUM and the Me Too Movement (or #MeToo)

In an article in the Platinum Business Magazine’s ‘The Big Story’ , Warren Buffett, PAIRFUM and the Me Too Movement (or #MeToo) were mentioned..Pairfum Home Fragrance Giftbag Large Perfumed Candle Reed Diffuser BellO.K, so maybe PAIRFUM was not mentioned in the same exalted company as Mr Buffett and the reference to #MeToo, refers to using the power of Women in Business and Life, rather than wasting this immense untapped pool of talent.

Millicent FawcettHowever that article did strike a cord with us….

Not only is it about encouraging and empowering Women, it is also about optimism and positivity.

Mr Buffett stated that – “It’s one of the things that makes me optimistic about America because when I look at what we have accomplished using half our talent for a couple of centuries, and now I think of doubling the talent that is effectively employed — or at least has the chance to be — it makes me very optimistic about this country,”.

Warren Buffett 1He also said that “Life is a lottery, I had a 50% chance of being born Female with the same IQ and talent, which would have made career options as limited as they were for my sisters”.

He mentioned that his sisters who were born around the same time as him the 1930, were given the advice to marry early and marry well.

Scandinavian Picnic Midsummer Flowers CocktailAlthough society has come a long way since then, Buffett recalls a time when women were kept out of the workforce and predominantly told to depend on marriage as their path to livelihood.

He has also spoken about his own shortcomings in encouraging and empowering women. During the first ‘United States of Women Summit’ in 2016 at the White House, which was a summit held in Washington, D.C. that focused on gender equality in the United States.

Warren confessed that he only thought to put a woman on the Berkshire Hathaway board in 2003 almost 40 years after taking over the company, and this he confesses was not his own idea but that of his wife Susie.

Warren And Susan Buffet 1In an essay for Fortune Magazine in 2013, Buffett argued that “women are a major reason we will do so well” he also warned that the great “enemy of change” lives in “the ingrained attitudes of those who simply can’t imagine a world different from the one they’ve lived in.”

When so much in today’s World appears negative and derisive, it is heart warming to see successful people like Warren Buffett who place such stock in ‘Integrity and Ethics’ in business.

He has also said that “If you’re in the luckiest 1% of humanity, you owe it to the rest of humanity to think about the other 99%”.

If that is the case then we all owe a debt of gratitude to the wonderful ‘Women’ in our lives, to our Great Grandmothers, Grandmothers, Mothers, Sisters and to any Women who was brave enough to take that first step for us.28239952868 754c2b2071 BAs Warren Buffet once said…..

“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

So from all the Women and Men here at PAIRFUM London – “Thank You”

dinosaur flower

Did Dinosaurs stop to smell the Flowers

An article in the Guardian by Nicola Davis entitled – Did Dinosaurs stop to smell the flowers – made us smile and then stop to consider if they did?Flowers losing fragrance due to global warming petuniaEven if they did so what….

As part of her research Nicola met and spoke with, Gemma Lake and Guy Barter the Chief Horticultural Adviser for the RHS.

RHS WisleyIf! Dinosaurs did stop to smell the flowers, then this would mean a number of things….

One: that Flowers already existed … well they have always existed… haven’t they?Lavender Flower Fragrance Green OutdoorWell the answer to that is, that after years and years and years of research, the history of flowers continues to vex scientists.

Even Darwin the naturalist, geologist and biologist, best known for his contributions to the science of evolution once wrote that the  evolution of ‘Flowers’ was “an abominable mystery.”

Charles Darwin In 1881So, when we say years, we mean years – consider that at the time of Darwin’s death, the oldest known fossils of flowering plants came from rocks that had formed between a 100 million to 66 million years before, during the Cretaceous period.

Flowering plants make up the majority of living plant species on the planet, they dominate many of the world’s ecosystems, from rain forests to grasslands and farms.

Most of the food we eat is derived from flowers, in the form of foods like corn, rice or wheat. We normally associate ‘Flowers’ with our gardens, but the sheer diversity of flowers in all their wonderful forms and colours is amazing, from garden or wild hedgerow roses, to magnolias, dandelions or pumpkins.

Scandinavian Picnic Midsummer OutdoorsFlowering plants revolutionised life on Earth, so the next time you stop to admire or smell a flower say ‘Thank You’ , because what ever they look or smell like, we would and could not exist with out them.Relaxing Garden PondsSo if it is true that dinosaurs did stop to smell the flowers (and who are we to argue, especially not with a Dinosaur), and in doing so have had a role to play in the emergence of flowers.

Perfume Man Woman Merge Human Nature 5Then we here at PAIRFUM London  would like to say a big ‘Thank You’ to the Dinosaurs, for being one of the first to appreciate a Wonderful Perfume

 

Women Perfume Spray

Should How We Wear Perfume change during a Heatwave?

It may seem like a funny question to ask, but should how we wear Perfume change during a heatwave?

Top 10 Misconceptions About Perfume

However there are very good reasons to change what you wear during hot weather, for example our skin temperature is naturally higher when we are out in the Sun, and Perfume on your skin will evaporate faster and can appear stronger.

The temperature of your skin and of the air, affects the way molecules evaporate and consequently the way perfume smells.

So – Should How We Wear Perfume change during a Heatwave?

where to apply perfumeMost people would say that there are no hard and fast rules for summer perfume.

It will really depend on everything from your location, your personal taste, to your culture.

The following are a few top tips from Huib Maat of PAIRFUM London:

Always remember the “Less is More” rule when it comes to ‘Perfume & Hot Weather’.

Women Perfume Bottle SprayWhen deciding which Perfume to choose – one insiders secret – and don’t tell your partners I told you..

Don’t forget to check the Men’s section of the Perfumery counter, or maybe just borrow some from someone! – you may happen to know…..

Perfume Cologne Man BlackWHY, I hear you ask?

Well – Citrus, fresh Green or Aquatic notes are perfect in the heat, and most classical or modern male colognes contain these…

Man Too Much PerfumeTry it! you may be very surprised how much you love them – on you.. and (your partner may also be very surprised when his goes missing!!)

We have been conditioned over the years to associate certain perfumes or notes, with certain meteorological conditions.

Misconceptions Perfume Sunlight Colour Change Time DeteriorateFresh, light, cool fragrances are synonymous with warm weather, and the heavier, sultry, warmer notes with colder days.

However- never be afraid to experiment – just as with the idea of using a Men’s cologne..

Wearing a perfume or fragrance that contains notes such as incense, woods or spices, can be perfect Summer fare.

Vanilla Anise Spice Oriental PerfumeJust remember the most important tip of all – is to relax and have fun with your summer perfume.

 

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What Your Perfume Says about You

What Your Perfume Says about You – you may be surprised… but it speaks volumes and is very telling!

Top 10 Misconceptions About Perfume

Like your clothes, your favourite tipple, the music you listen to or the books you read, your choice of fragrance says a lot about the type of person you are.

Christmas Light Wine Rose Room Fragrance Reed Diffuser

It’s almost impossible to pick a fragrance without it being a reflection of your life experience, or one that does not contain certain aspects of your personality.

Smile Happy Health Everyone Girl

You may have heard the phrase “you are what you eat”, well we here at PAIRFUM London believe that “You are what you wear” – in regards to Perfume that is…Perfume Flacon Parfum Alcohol LonglastingIt is also the reason why !!

Before PAIRFUM London creates a ‘Perfume’, our Perfumer always has in mind a profile of the type of person, he is creating the fragrance for. It is like a vocation or some may even say a religious calling, to match the fragrance notes to the personality or spirit of the wearer.

Perfumers Organ Fragrance Oil Accord Create

When deciding on which Perfume to ‘Wear’ or ‘Buy’, your decision may not be as random or simple as you think….

Pairfum Art In Fragrance 14Numerous studies, and countless hours over the the last 30 years have been spent on researching the effects of the sense of smell and taste on human emotion, mood, behaviour, and related disease.

From researchers conducting personality tests on subjects, and then comparing them with the results of tests carried out on participants  who took part in a study of ‘fragrance and flavor preferences’. With one researcher describing the tests as a ‘Rorschach’ test but using odour.

Perfumer Nose Smelling Strip Evaluate ScentHow? you may ask could a ‘Personality’ test and your ‘Fragrance’ preferences be related?

Research into why we chose one particular aroma over another, has fascinated scientists and researchers for decades.

It stands to reason that we will obviously have a better understanding of someone, if you know their likes and dislikes. If this is the case, then it must also stand to reason why, ‘Understanding’ ourselves and our ‘Personalities’ would help us make more informed decisions.

This relates to every aspect of our lives, relationships, decision making, work, rest and play…

If you are looking for that ‘Someone Special’, and have ventured out on that first date….

You meet ‘Ms or Mr. Possibly Perfect’ for the first time and smell their ‘perfume or cologne’, and instantly even if you are not always aware of it.. you know much more about their personality than you think…..

Love Man Woman Perfume KissDO YOU KNOW YOUR PERSONALITY TYPE?

IF NOT –  WOULD YOU LIKE TO KNOW WHAT IT IS?

The following is the ‘Myers-Briggs’ personality chart:

MyersBriggs Personality Type 1

Which one are you? are you a………..

ESTJ: A true leader, they recognises the strength of the individual, as well as that of the group.

ISTJ:  A hard worker very reliable and dependable, a true Friend.

ESFJ:  A person who enjoy helping others, are the perfect role model.

ISFJ:  Have the ability to connect with others on an intimate level, is supportive and one of the worlds peacemakers.

ESTP: Are full of passion and energy, have rational if sometimes distracted mind, wonderful at Inspiring others, are natural group leaders.

ISTP: Are known for their creativity, sense of humour, hands-on approach and their strong sense of direct fairness

ISFP: Live a life full of colour and are inspired by connections with people and ideas, sensitive to others feelings and appreciate harmony

ESFP: Lives in the moment and excitement of life, are generous, encouraging and has irresistible style.

INFJ: Decisive, full of creativity, imagination and conviction.

ENTP: Loves to play ‘Devil’s advocate’, are honest, independent and love to brainstorm ideas and think big.

ENTJ: Are natural-born leaders, with a personality type that embodies the gifts of charisma and confidence.

INFP: The worlds true idealists, who will always look for the good in even the worst of people and events.

ENFJ: Born leaders, that are full of passion and charisma and are naturally confident.

ENFP: Is a true free spirit, enjoying social and emotional connections, they are also charming, independent, energetic and compassionate.

INTP:  Inventiveness, creativity with a unique perspective and vigorous intellect.

INTJ: A natural thirst for knowledge, are starry-eyed idealists that think nothing is impossible, look at life like a a giant chess board.

MyersBriggs Types Perfume PersonalityUnderstanding a personality type, our own, that of someone we love or someone we have just met. Could help us navigate more easily the day to day interaction in our work and social life.

We also know from studies that choosing a Perfume is closely connected to ‘Personality type’ and Colour preferences.

Now that you know what your ‘Personality Type’ is…..

WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?

If so we would LOVE to hear from you here at PAIRFUM London – click here to send us your contact details for further information.

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WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?

WOULD YOU LIKE TO KNOW YOUR PERFUME PERSONALITY?

10 Amazing Things About Your NoseSo often we are asked – “How can I be sure the Perfume I am wearing suits me”?

Question Mark Info GraphicWell one very simple answer to that is…..

Most people know what they ‘Like’ and ‘Don’t Like’Bad Smell Nose 2It may be stating the obvious, but in most cases the ‘Nose & Skin’ knows.

However if you would like to have a deeper understanding of ‘How & Why’ we may choose a particular Fragrance…

Our in-depth article that will be published tomorrow, helps you understand: “What Your Perfume Says about You”.

In the meantime, you can buy your favourite Home Fragrances and Skin Care products here.

 

flower power 1

The 70s are back! Remember the Iconic Perfumes of the 70s?

If someone told you – The 70s are back , or asked you if you remember the Iconic Perfumes of the 70s?

What is the first thing that springs to mind?

Is it bell-bottoms which were a staple., or words like ‘Groovy and Flower Power’.Flower Power Love 1How about T.V. programs such as Starsky and Hutch, The Dukes of Hazzard and Charlie’s Angels.

Maybe it is the Music, or World events that were happening at the time.

What ever it is that springs to mind, the 1970’s had some iconic styles, great music, wonderful Perfumes and no shortage of political scandal.Woodstock 70's 1So like it or not everywhere you look, style trends from the ’70s are back or making a comeback.

If you are wondering why we think the 70s are back? just look at how…

Recently style from the 1970’s has begun to resurface, open a magazine or fashion blog post, and you spot the odd fringe, frayed denim and where would we be without flares.

Bell Bottoms 1970

Do you ever wonder why certain trends come around again when they do?

Is it fashion houses simply regurgitating styles in a cyclical order?

Or! has it to do with ‘Zeitgeist’ – the defining spirit or mood, of what people feel and what is happening in the world.

The good thing is that when you look back at what defines a decade, most people remember the Fashion, Perfume, Food and Music that shaped it.Well Dressed Couple 1970If The 70s are back – then we here at PAIRFUM London  want to look back at the wonderful Perfumes of the time.

It is hard to think of Fashion in the 70s without ‘Saint Laurent’ springing to mind, as Yves Saint Laurent was himself synonymous in revolutionising the landscape of 1970’s fashion.

So as an homage to this colourful, ‘Funky’ period in history, we have picked out!

Our Top Ten Iconic Perfumes of the 70s, that helped defined an era:

Charlie the legendary perfume by Revlon presented in 1973, ad campaigns for the scent featured a number of models including Naomi Sims, making Sims the first African American woman in history to be featured in a cosmetic company’s advertising.

Sims The First African American Woman In History To Be Featured In A Cosmetic Company’s Advertising For Charlie Perfume

 

Chanel No. 19 perfume was first marketed in 1971. The number 19 was chosen to commemorate Coco Chanel’s birthday, the 19th of August. The perfume was launched just a year before she died, and the scent was created by Henri Robert.

Original N°19 Fragrance Which Was Released In 1971

Diorella a fragrance by Christian Dior, for women brought to the market in 1972. Created to symbolises the spirit of freedom of the 1970s.

Original Diorella Fragrance By Christian Dior 1972

Rive Gauche a women’s perfume launched by Yves Saint Laurent in 1971, remembered by many for it’s all-aluminium silver and cobalt blue striped bottle.

Image Of The Original Rive Gauche A Women's Perfume Launched By Yves Saint Laurent In 1971

Opium another of the iconic perfumes created for Yves Saint Laurent in 1977, it caused quite a stir at the time with its controversial name and ad campaigns.

Image Of The Original Opium Perfume By Yves Saint Laurent In 1977White Linen was created for Estee lauder by Sophia Grojsman in 1978, and was a modern classic.

Image Of The Original White Linen Created For Estee Lauder by Sophia Grojsman In 1978

Anais Anais by Cacharel a fragrance created for women 1978, this was the first perfume created by them.Image Of Original Anais Anais By Cacharel A Fragrance Created For Women 1978

Cristalle Perfume by Chanel  – a fragrance for women released in 1974, remembered by many for it’s Green Notes.Original Image Of Cristalle Perfume By Chanel  A Fragrance For Women 1974Estée Lauder launched Cinnabar in in 1978, in answer to Yves Saint Laurent Opium..Original Image Of Estée Lauder Cinnabar For Women 1978First by perfumer Jean-Claude Ellena for Van Cleef & Arpels, when Ellena was commissioned to create ‘First’ back in 1976 – it was literally the first ‘jewellery fragrance’ in the world.

First By Perfumer Jean Claude Ellena For Van Cleef & Arpels In 1976

There are so many other wonderful Perfumes from the 70s such as, Clinique Aromatics Elixir by perfumer Bernard Chant, Oscar by perfumer Christian Bastard-Lafitte for Oscar de la Renta in1977, Lauren created by perfumer Bernard Chantby for Ralph Lauren also in 1977, Ciara by Revlon in1973… but for now we will just keep it to our top ten

Now when looking back over our selection of some of the classic Perfumes of the 70s, we may be accused of being a bit top-heavy with the Female fragrances of the time.

Why have we not included any Male fragrances?

Well, you must also remember that in the 70’s Men wore ‘Aftershave’, and these great Fragrances that came to epitomise this era are so iconic, that we have decided that they deserve a separate article all to themselves.

So, watch this space!

organic hand wash lotion carrier bag pink grapefruit cedar noir

Organic Hand Wash Review

If one of the first things that drops into your inbox in the morning is an email entitled – Organic Hand Wash Review.

Pairfum Organic Hand Wash Oil Pink Grapefruit

In our case it not only peaks our interest but as you read through it, it brings a big smile to our face.

When one of the things that the review asks you to do is “Check Out the ‘Free From list‘, as it’s very impressive”….

Then what are you waiting for….

Organic Wash & Lotions Image On Beach Yanny or Laurel Moment

O.K, if you are wondering what a ‘Free From List’ is? then in a nutshell it is a list of the Raw Materials / Ingredients that are NOT used by a company in their products. In this case PAIRFUM London

Bubble Sulphate Wash Hand Lather

When a reviewer takes not only the time to try the products, but to investigate what they contain before using them..

Then it really should act as a reminder to all of us to check what our skin care or toiletries contain, just having the terms ‘Organic’, ‘Natural’ , ‘Essential Oils’ or ‘Best’ on the label may not be enough.

how to wash your face

Just to give you an idea of what the PAIRFUM Organic Hand and Body washes ‘DO NOT’ contain, below is just a few from the list:

NO – parabens, e.g. Methyl, Propyl, Butyl and Ethyl Paraben
NO – SLS, SLA
NO – GMO ingredients,
NO – animal derived ingredients
NO – animal testing,
NO – phthalates,
NO – sulphate,
NO – nitro musks or polycyclic musks,
NO – alkyl phenol ethoxylate solubilizers,
NO – mineral oils and none of the following petroleum derived ingredients: petrolatum, petroleum jelly, petroleum distillates, etc.

YES ! it is just as I mentioned above only a few of the ingredients that are NOT in the PAIRFUM London products….

We know that some of the above have been in the news for quiet a few years, as ‘NO-no’s’ when it comes to our HEALTH.

One example you may not have heard of such as ‘alkyl phenol ethoxylate solubilizers’, as they may not roll of the tongue easily but are described as endocrine disrupters or (EDCs).

Does it really matter if our endocrine system is disrupted?

What does our endocrine system do?

Well our endocrine system is the collection of glands that produce hormones that regulate metabolism, growth and development, tissue function, sexual function, reproduction, sleep, and mood, among other things…. so basically our entire life

So you tell us! is that something that you want to disrupt or disturb?

Pairfum Bath Body Giftbag Pre Biotic Body Lotion Wash Oil Bathing Gel

If not! then checking the ingredients list is of the upmost importance, and this is just one of the items on the ‘Free From List’ by PAIRFUM London. So if you would like to find out more or care about what you are putting on your skin, or the skin of your children

Please click here or contact us at info@pairfum.com

Alternatively if you would like to see the wonderful review that brought a smile to our face please click here.

P.S. Did you know our products are Vegan and Cruelty Free?

Pairfum Voyage Hand Sanitising Spray Spa

London Fashion Week: Networking Tip

In this brief article we present a simple Networking Tip for women.

Everybody will be preparing for the sharp lenses of photographers during the London Fashion Week by having to hand everything needed for a quick renew: perfume, eyeliner, lip gloss, hairspray … !

You will be looking your best and will want to mix with the key people in the industry. Your handshake will be your first contact and introduction.

Our Networking Tip: have you thought of taking along a travel size ‘hand sanitiser’, ‘hand wash’ and ‘hand moisturiser’ ?

The ‘liquid soap’ dispensed in public facilities often leaves behind an unpleasant scent on your hands.

Your hands will treasure the little bit of extra attention from your own hand sanitiser, wash & moisturiser and you will enjoy their fabulous perfume.

Make it a habit to pack a travel size of your favourite hand sanitiser, wash & hand moisturiser.

Are you ready for networking ?

#LFW

Tweet us here at #pairfum and we will promote your networking event, after-party, gala or show during the London Fashion Week !

Fragrance Networking Party
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