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The Benefits of Scented Candles: Discovering the Power of Aroma

Scented candles have been a staple in homes for many years, serving as a source of light and fragrance. However, the benefits of these candles go far beyond just providing a pleasant aroma. 

Aromatherapy, the practice of using fragrance oils to promote physical and emotional well-being, has been used for centuries to improve mood, relieve stress, and enhance the overall atmosphere of a space. 

At Pairfum, our in-house perfume artisans take great pride in creating a variety of invigorating fragrances to suit every home and mood. With our innovative skills, we create exquisite and unique aromas for luxurious products including niche perfumes, reed diffusers, scented candles, perfume room sprays, sleep & pillow sprays and much more.

In this article, we dive into the science behind the power of aroma and explore the many benefits of scented candles. From promoting relaxation and better sleep, to elevating your interior design, discover how incorporating perfumed candles into your daily routine can greatly improve your overall well-being.

1. Aromas Can Improve Your Mood And Well-being

Benefits of scented candles, aromatic candle in a bedroom.

The science behind the power of scent is rooted in our sense of smell and its direct connection to the brain. When we inhale a fragrance, the odour molecules travel through the nose and into our limbic system, the part of the brain responsible for emotions, memories, and mood. 

This is why certain scents can trigger memories and emotions, and why aromatherapy has proven to be highly effective in improving mood and relieving stress. Studies have shown that certain smells, such as lavender and vanilla, can help reduce anxiety and promote relaxation, while others, like peppermint, can increase alertness and focus. 

By using the best scented candles, you can harness the power of aroma to improve your mood and well-being, creating a calming and peaceful atmosphere in your home. This is one of the main benefits of scented candles.

Explore our collection of natural and luxury scented candles to create a multi-sensorial aromatic experience within your home.

2. Relieve Stress and Anxiety with Aromatherapy

For centuries, aromatherapy has been used to enhance physical and emotional well-being, and scented candles are one of the simplest and most convenient ways to incorporate this practice into your daily routine. 

Certain fragrances have a calming effect on one’s mind and body, thereby helping to relieve stress and anxiety. By lighting a scented candle, you fill your home with a relaxing fragrance, promoting a sense of calm and tranquillity. This can help you unwind after a long day and promote better sleep, allowing you to wake up refreshed and ready to tackle the day ahead. 

In addition, the warm and comforting glow of a candle can also help reduce stress levels, making it a simple yet effective tool in your stress-management arsenal.

3. Fragranced Candles Can Enhance Your Interior Design

Snow Crystal Candle Large Chair Coffee Table Cognac Vanilla Fragrant Aromatherapy Benefits of Scented Candles

Just like room sprays, scented candles can be an effective tool in enhancing the overall atmosphere of your living space. Beyond just providing a pleasant fragrance, perfume candles can help set the mood, creating a cosy and inviting ambiance in your home. 

Whether you’re looking to create a relaxing oasis in your bedroom, or add a touch of elegance to your living room, choosing the right scent can make all the difference. A fragrant candle can also add a soft and calming light to any room, making it feel more comfortable and inviting. 

Whether you’re looking to create a peaceful and serene environment, or simply enhance the aesthetic of your interior decor, scented candles are the right choice for you. They can play a vital role in elevating the look and feel of your living space, thereby delighting the residents and visitors alike.

4. Scented Candles Promote Better Sleep

Snow Crystal Perfumed Candle Large Spa Bathroom Benefits of Scented Candles

One of the best benefits of scented candles is that they can be a powerful tool in promoting relaxation and restful sleep. Certain calming scents can be extremely effective in helping you unwind after a long day. By lighting a scented candle in your bedroom before bed, you can create a serene ambiance, which would help you sleep better. 

The scented candle’s soothing glow can also help create a relaxing atmosphere and give you some peace of mind, even after an exhausting day. This makes it easier to fall asleep and stay asleep throughout the night. 

The therapeutic properties of certain scents can help you sleep deeper and wake up feeling refreshed and rejuvenated. That’s why, if you’re looking for a cure to your insomnia, reach for our scented soy candles and pillow sprays to experience the many benefits of aromatherapy for yourself.

As a very effective alternative, have you considered our Sleep & Pillow Sprays?

Choose Pairfum for a Heavenly Aromatic Experience

Are you looking for naturally luxurious scented candles to enhance the aroma of your living space? We have just what you need!

At Pairfum London, our in-house perfumer is passionate about fragrances and dedicated to inventing new and unique fragrance accords to delight our customers. 

With our unrivalled expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about our offering.

Pairfum London Happy Valentines Day Love Rose Salmon

Valentine’s Day Competition

Eau De Parfum Person Reflection Fragrance Descriptions Spiced Rum Lime Guaiac Wood Couple About Kiss

How are you going to Love this Valentine’s day, for the 1st time or all over again?

Yes, it’s that time of year again when Love is in the Air and this year we are making you ‘An Offer To Love’

PAIRFUM London has partnered with a ‘Love Doctor’, a specialist in finding and reigniting love with the partner of your dreams.

We are running a Competition to Win 1 of 5 ‘Love Bundles’:

A PAIRFUM London ‘Experience Box’ with a collection of 12 x Eau de Parfum Intense to present to the One You Love

Enter your details below to enter the Valentine’s Competition for 1 of 5 ‘Love Bundles’

Entry Form

When you enter the competition, you will receive the following, immediate extra bonuses:

1. A Free Coaching Video with 5 x Tips for Love from a multi-award winning Love & Dating Coach, and

2. A Coupon Code for an immediate 20% discount off the Perfume Experience Box.

As Coco Chanel said “Wear perfume wherever you want to be kissed!”

Both the Competition and Offer are Time Sensitive and close at the end of Valentine’s Day. Don’t miss this opportunity.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display

Everyone knows that if you want to discover True, Unconditional Love, the first person you should Love is Yourself. How can you love another, if you don’t realise how absolutely Amazing and Loveable you are?

When it comes to saying ‘I Love You’ to your ‘Perfect Partner’, make it magical this Valentine’s Day with a guiding hand and the ‘Perfect Perfume’. Nothing stands in your way to love.

Happy Valentine’s Day X

Huib Signature
Huib Maat In House Perfumer Pairfum London Perfume Bath Body Skin Care Home Fragrance Square
Pairfum Eau de Parfum Bottle Woman Hands Pink Rose Sensuous Musk Square

How To Choose A Perfume? 4 x Tips from a Perfumer

Eau De Parfum Person Reflection Pink Rose Sensuous Musk How To Choose A Perfume

Introduction

How to Choose a Perfume?” This is a question that we frequently hear from our customers.

They don’t want to be left empty-handed when it comes to a special occasion when they know that a fragrance would be ideal: Valentine’s Day, Mother’s Day, Father’s Day, Birthday, Wedding, Anniversary, Christmas, … We are sure you can think of many more.

A beautiful bottle of fragrance can be a great gift to show your partner, mother or friend just how much you love or appreciate them, but knowing which fragrance to pick can be tricky. From various different notes and ingredients, to different strengths and formulations, picking the right scent can be difficult. A fragrance is such a personal choice.

Huib Maat, our Master Perfumer at Pairfum London is ready to help:
“When it comes to selecting a perfume as a gift, it’s important to remember that fragrance is deeply personal and evocative. The right scent can transport you to a special moment or memory. This is what makes it such a powerful and meaningful gift for occasions like Christmas, Valentine’s or Mother’s/Father’s Day.”

Here Huib shares a simple guide on how to choose a perfume.

1. Consider The Strength

Let’s start with: “How to choose a perfume concentration?”

Fragrances come in various different strengths, with more concentrated perfumes able to last longer due to a higher concentration of fragrance oils.

If you want to be a little more extravagant, or you know your partner seldom tops their perfume up over the day, then opt for a stronger formulation such as a Parfum (last 6 -8 hours) or Eau de Parfum (4 – 5 hours). Also consider the ‘Intense’ or ‘Extreme’ versions of the accord. They have become increasingly popular over the past years.

Eau de Toilettes and Eau de Colognes are more cost-effective and very popular fragrance options. They usually last between 1 – 3 hours and are less likely to overwhelm the senses, if you’re not 100% sure about a more intense scent.

We have an in-depth guide the Pros & Cons of the different perfume concentrations in our Frequently Asked Questions section for perfumes.

2. Pay Attention To The Fragrances They Already Wear

If you know the types of fragrances the person already likes, you can use that information to help pick something new.

Perfumes all come with distinct notes, and are often put into scent or olfactive categories such as Woody, Musk, Citrus and Floral. Find out which olfactive category the person prefers as well as the scent notes in their favourite perfume before looking for something similar.

For example, if they like Amber scents, they might like something with similar woodsy, sweet notes such as scents that have notes of cardamom, vanilla and wood.

Should you like to find out more, we have an introduction to the language of perfumery and explain how to describe perfume.

Eau De Parfum Tilt Bottle Scarlet Rhubarb Oakmoss How To Choose A Perfume

3. Try Before You Buy

You may ask: “How to choose a perfume when I am in the middle of the perfumery isle?”

Many department and beauty stores will offer testers for fragrances. Take advantage of this opportunity to sample a few different scents before making your final decision.

When trying different perfumes, make sure you use a paper smelling strip first, as opposed to your hand. Only when you find something that you like from the paper should you offer your hand or arm to test it on your skin.

This is how you how you do it:

  • Write the name of the scent on the strip before spraying it 2 – 3 times, giving it a second to dry.
  • Now, smell the strip. Make sure not do this too deeply, as you will fatigue or block your nose. Instead, smell lightly until you sense the top notes before pulling it away.
  • Come back to this strip later to get a feel for the heart and base notes before you make a decision as these can drastically alter your perception of the scent.
  • Once you like the note, try it on your skin. Only on your skin can you get a true sense of whether this is the perfect perfume for you.

But wait, … you are choosing perfume for somebody else!

The Perfume Experience Box is an ideal solution in this situation. It allows the person to trial 12 x different fragrances:

  • in their own home (and without the scented cloud of the perfumery isle),
  • at their own pace (and not in a rush through the airport),
  • first on paper and then on their skin, and
  • over time to see how long the fragrance lasts.

This is how to choose a new perfume for somebody else and it is nearly impossible to get it wrong. You no longer have to find the perfect perfume. They will and they will thank you.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Gift Box Open Display. How To Choose A Perfume

4. Ask For A Tester

Even if you think you have got a perfect pick, it’s not a bad idea to see if you can get a mini tester of the fragrance you are buying for your loved one to test out before ‘cracking open’ the big bottle. This means you or your loved one can return the scent easily, if it’s not the right fit.

Having a tester is especially helpful if you are not sure whether you bought the right concentration or whether you should have opted for a more intense fragrance.

With this in mind, we include a ‘free tester’ with every fragrance order to ensure your confidence that you can exchange it without difficulties.

Ultimately, the most important thing is to select a fragrance that you think the person will love and that will make them feel special.

About Pairfum London

We are Pairfum London, a boutique perfumery house with an acutely developed sensitivity for the taste and ‘zeitgeist’ in fragrance. We pride ourselves in developing niche fragrances that you can fall in love with and enjoy for a long time.

Pairfum London Happy Valentines Day Famous Kisses Steamy. How To Choose A Perfume.
fragrance layering

4 x Perfume Layering Tips for a Long Lasting Experience

Fragrance is an essential aspect of personal grooming. It has the power to set the mood and make a lasting impression on the people you come in contact with. Frequently, however, fragrances tend to fade away quickly, leaving us feeling disappointed. One solution to this problem is perfume layering

By combining different products with different scents to work together harmoniously, you can extend the life of your fragrance and enjoy its aroma for a longer period of time. This includes shower gels, body lotions, and perfumes, among others. Not only does layering help to prolong the fragrance, but it also allows you to create a personalised scent that is unique to you.

However, not all oils in perfumery are created equal, so you will have to choose notes that complement each other and work together to create a harmonious scent. The right perfume combination can help to intensify the scent, making it last longer and smell more luxuriously unique.

At Pairfum, our in-house perfumer is passionate about fragrances. He uses his innovative skills to create an exquisite variety of unique aromas. Our luxurious collection includes niche perfumes, diffusers, scented candles, room sprays and much more.

In this blog, we will dive into the world of perfume layering and provide you with practical tips and tricks that you can use to create a long-lasting fragrance experience. Get ready to take your fragrance game to the next level!

1. Understand the Science of Perfume Layering

perfume layering tips; a scientist  smelling a scent

Fragrance layering is the process of combining different scents to create a unique and personalised fragrance. It involves selecting aromas that complement each other and applying them in a specific order to enhance the overall scent experience. 

The science behind combining fragrances lies in the understanding of perfume notes and how they interact with each other. Each fragrance is made up of top, middle, and base notes, and when layered, these notes interact to produce a new scent. 

Layering can also increase the longevity of fragrances, as some scents fade away quickly while others can last longer. Finding the ideal perfume combination is the key to creating a long-lasting and enjoyable fragrance experience.

Check out our amazing selection of niche fragrances and other aromatic skin care products to practise your layering techniques.

2. Learn the Importance of Fragrance Notes

Pairfum Natural Niche Perfume Home Fragrance Olfactory Triangle perfume layering

Fragrance notes refer to the different layers that make up a single fragrance. Most fragrances have top, middle, and base notes, each with their own distinct scents and longevity. 

The top notes are the first scents you smell, and they tend to fade away quickly. Middle notes, also known as heart notes, develop after the top notes have faded, and they make up the bulk of the fragrance. Finally, base notes are the foundation of a fragrance and are the scents that linger the longest.

Understanding fragrance layers allows you to create a scent that is unique and personal to you. By overlaying different fragrances, you can create a scent that lasts longer and has a more complex and interesting scent profile. This is why perfume layering is a popular technique among fragrance enthusiasts and perfume connoisseurs.

3. Choose the Right Product and Fragrances

Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Kiss 1 1

Choosing the right combinations is the key to achieving your desired scent and longevity. Make sure to select fragrances that complement each other, rather than clash. Consider the fragrance notes as well as the strength and longevity of each product. 

As lighter scents tend to fade quickly, layering with a stronger fragrance can help to extend the overall scent. Additionally, you should choose products with a similar intensity level to ensure that the fragrance is not too overpowering. Look for fragrance oils or opt for a combination of scents that have been carefully selected to work well together. 

By layering a floral fragrance with a citrus scent, you can create a bright and refreshing aroma, while layering a woody fragrance with a spicy scent can create a warm and cosy aroma. Experiment with different combinations of fragrances to find one that best suits your perfume preferences.

To find your perfect signature scent, check out our ideal perfume experience box.

4. Layer Fragrances for a Customised Scent

custom perfume layering; a woman smelling her wrist

To properly layer fragrances, start by applying the lightest scent first, followed by the next lightest, and so on. This allows each fragrance to build upon the previous one, creating a unique and complex scent. 

You should also allow each fragrance to dry completely before applying the next, as this helps to avoid any unwanted mixing of scents. Additionally, be mindful of the fragrance intensity, as combining too many strong fragrances can lead to an overwhelming scent

Start with small amounts of each fragrance, and add more if necessary, until you reach the desired intensity. With a little practice, combining fragrance oils can be a fun way to create a customised scent that is uniquely yours.

Choose Pairfum to Find Your Ideal Niche Fragrances

These perfume layering tips and tricks can help you enjoy a long-lasting perfume experience.

At Pairfum, our in-house perfumers are passionate about fragrances and dedicated to innovating new and unique scents to delight our customers. 

With our expertise in the perfume industry, we create a wide range of fragrant products. Our collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about our offering.

Pairfum Collection Niche Perfume Experience Fragrance Library Square Presentation Box Macro Bottle Perfume Layering
Pairfum Organic Prebiotic Hand Lotion Intense Pink Grapefruit 1 1

Prebiotic Lotion Benefits: Restore Balance to Your Skin’s Microbiome

When it comes to skincare, you’ve probably experimented with a huge variety of products in an attempt to get the clear and glowing skin that we all crave.

Just like your body, your skin needs nourishment to keep it moisturised and healthy. However, skincare can often be tricky, as some product ranges contain harmful ingredients that can negatively affect your skin. One of the best organic solutions for this is prebiotic skincare products. 

Prebiotic lotions and oils can help to improve the overall appearance of your skin, leaving it looking smoother, brighter and more youthful.

At Pairfum, our in-house perfume artisans have developed a variety of prebiotic organic hand and body lotions to help you rehydrate and moisturise your skin. Our products are made with natural ingredients and breathtaking fragrances.

We also offer a wide range of fragrant products from niche perfumes to home fragrances. Regardless of your aroma preferences, we’ve got everything you need!

That being said, this article is all about prebiotic lotion benefits and how it can enhance your skincare routine.

What are Prebiotics?

If you’d like to maintain radiant and healthy skin, you’ll need an effective skin care routine including cleansing, exfoliating, toning, and moisturising. 

In order to protect your skin, you need to understand your skin’s microbiome, which refers to the ecosystem of microorganisms that live on your skin. This comprises a balanced amount of good and bad bacteria. 

Prebiotics are non-digestible carbohydrates that act as food for the good bacteria that live on your skin. These bacteria play a vital role in maintaining your skin’s health and balance. 

When applied topically to your skin in the form of lotions or other skincare products, prebiotics can help to support the growth of your microbiome and offer a number of benefits for your skin. 

Some prebiotic lotion benefits include improved skin hydration, reduced inflammation and increased protection against environmental stressors. Incorporating prebiotics into your skincare routine can help to nourish and support the health of your skin.

Check out our prebiotic hand lotions and body lotions to strengthen the microfauna of your skin and keep it soft, supple and lightly scented.

The Skin Benefits of Prebiotics

1. Reduced Inflammation and Irritation

Prebiotic lotion benefits, woman applying body lotion.

As prebiotics are known to reduce skin inflammation and irritation, they can be a highly beneficial addition to your skincare routine. This is mainly due to their ability to balance the gut microbiome, which can help to reduce systemic inflammation that can manifest on your skin. 

What’s more, prebiotics also help to soothe and calm irritated skin, making them suitable for all sensitive skin types. 

2. Improved Skin Barrier Function

Your skin barrier is responsible for protecting your skin from external stressors like pollution and bacteria, as well as maintaining hydration levels. Prebiotic products work to support the growth of healthy bacteria on your skin.

With a strengthened skin barrier, you’ll be able to enjoy a healthier, more hydrated skin that is better able to resist damage and aging. 

Explore our prebiotic skincare products to heal and pamper your skin.

3. Decreased Acne and Breakouts

Prebiotic lotion benefits, woman applying face lotion.

Acne and breakouts are a common concern for many people. We all have different skin types, and depending on our daily routine, our skin is unknowingly exposed to harmful pollutants. This can cause your skin’s bad bacteria to multiply and imbalance your  good bacteria, which is one of the most common causes of acne.

Prebiotics can help to regulate the oil production of your skin, which can contribute to the reduction in acne and breakouts

4. Reduced Fine Lines and Wrinkles

While fine lines and wrinkles may be a natural part of our aging process, we can still take steps to minimise their appearance. Fortunately, prebiotic skincare products are known to have significant anti-aging effects on the skin.

This may be due to their ability to stimulate collagen production and improve skin elasticity, both of which are important for maintaining a youthful appearance. If you’re looking to give your skin a youthful glow, a prebiotic lotion may be just what you need.

Choose Pairfum’s Prebiotic Lotions to Restore Balance to Your Skin’s Microbiome

Now you have more information on prebiotic lotion benefits, why not add these products to your skincare routine?

At Pairfum, our in-house perfumers are highly-skilled in the art of creating a wide range of fragrant products. Our collection includes exquisite niche perfumes, room sprays, diffusers, scented candles, skin care products and much more.

With our love and passion for fragrances, we are dedicated to creating various unique and innovative scented products. Explore our amazing products and reach out to us to find out more about our offering!

Pairfum Organic Prebiotic Body Lotion Intense Linen Lavender benefits
Eau De Parfum Person Reflection Sea Salt Sage Amber Woman Smiling 1 1

4 x Best Practices for Wearing Fragrances

Wearing fragrances is a poignant element of our personal expression and can be used to enhance one’s mood, confidence, and overall impression. However, wearing perfume can be tricky and it’s essential to know the best practices for getting the most out of your favourite scent. 

From choosing the right fragrance to applying and layering it correctly, there are many factors to consider. Whether you’re a seasoned fragrance enthusiast or just getting started, you need to understand the art of wearing fragrances in order to make the most of your scent collection.

In this article, we’ll explore the best practices for wearing fragrances. Let’s begin.

Pure Eau De Parfum Bottle Spiced Coffee Oaked Vanilla Wearing scents Pairfume fragrance bottle.

1. Consider Your Body Chemistry

Choosing the right fragrance for your body chemistry is crucial for ensuring that the scent smells good on you and lasts throughout the day. Each person’s body chemistry is unique and can affect how a perfume smells on them. Factors such as skin type, diet, and hormones can all play a role in how a fragrance smells and how long it lasts. 

To find the right fragrance for you, sample a few different scents on your skin and see how they react with your body chemistry. You should also keep in mind the time of day and the occasion for which you intend to wear the fragrance. Some aromas are better suited for evening wear while others are more appropriate for daytime use. 

Additionally, pay attention to the fragrance notes and try to choose scents that complement your natural body odour. With a little experimentation, you’ll be able to find the perfumes that work best for you and make you feel confident and comfortable.

Having trouble picking your signature scent? Try on a variety of our unique and heavenly fragrances with our ideal perfume experience box.

Practices for wearing fragrance, person spritzing perfume.

2. Correct Application for Maximum Longevity

Applying your perfume correctly is the key to making sure that it lasts throughout the day. That’s why it’s best to apply the fragrance to the pulse points of your body, such as the wrists, inner elbows, behind the ears, and the base of the neck. These areas generate heat, which helps to activate and release the aromas. 

You should also apply the niche fragrance to clean, moisturised skin as it helps the scent to adhere better. If you have dry skin, your perfume is more likely to evaporate quickly. Try adding a dab of unscented body lotion or vaseline to your pulse points before spritzing your perfume. This will help to lock in the fragrance for a longer period of time.

Additionally, it’s a good practice to apply your perfume post-shower and wait a few minutes for the fragrance to dry before getting dressed. This will prevent the scent from being absorbed by your clothes, causing it to fade more quickly.

Pairfum Eau De Parfum Bottle Hands Sea Salt Sage Amber Square Wearing Fragrances

3. Layering Fragrances for a Unique Scent

Layering fragrances can be a fun and creative way to personalise your scent. It involves combining different fragrances to create a new and distinct scent. The key to layering fragrances is to choose scents that complement each other and have similar notes. 

Layering a floral scent with a woodsy scent can create a harmonious balance, while layering a citrus scent with a spicy scent can create a more dynamic and contrasting aroma. Start with a light base, such as an eau de cologne or eau de toilette, and then layer a more concentrated scent, such as an eau de parfum, on top. The lighter fragrance acts as a canvas for the more concentrated scent and creates a complex and nuanced aroma.

Layering fragrances can also be done with other beauty products such as body lotions, shower gels, and hair mist. This helps to enhance the longevity and projection of the fragrance, and to make it more personal to you. Try experimenting to create a scent that is truly one-of-a-kind.

4. Appropriate Storage for Fragrances

Heat, light, and humidity can all affect a perfume, causing it to lose its scent, become less potent, or even spoil. To store fragrances properly, it’s best to keep them in a cool, dark place, away from direct sunlight and heat sources. A dresser drawer, closet, mini fridge or vanity are all great options.

You can also keep your perfumes in their original packaging or in a tightly sealed container to protect the fragrance from the elements and prevent it from evaporating. Avoid storing your fragrances near radiators, ovens, or even in a car, as the high temperatures can cause the aroma to deteriorate.

Make sure to keep them in an upright position, which will help to prevent leakage and will keep the spray nozzle from clogging. With proper storage, you can enjoy your favourite perfumes at their best, each time you use them.

Wearing Natural Niche Perfume by Pairfum London

With these tips and tricks for wearing fragrances, you’ll be able to enjoy your perfumes for a long time.

At Pairfum, our highly experienced, in-house perfumer is dedicated to using his unusual creativity and passion for fragrance to create a variety of exquisite aromas to the delight of our customers.

Choose Pairfum to Experience Unique and Innovative Niche Fragrances

With our expertise in the perfume industry, we create a wide range of fragrant products. Our luxurious perfume collection includes exquisite niche perfumes, home aromas, skin care products and much more.

Explore our stunning products and reach out to us to find out more about our offering.

Eau De Parfum Lift Off Bottle Bergamot Basil Pachouli practices for wearing perfume
Eau de Parfum Person Reflection Pink Rose Sensuous Musk Woman 1 1

4 x Tips for Choosing the Right Perfume for You

It’s not uncommon for a unique scent to trigger a long forgotten memory or association. That’s the beauty and power of fragrances.

When it comes to choosing your signature scent, it’s not as easy as looking at the shape and style of the perfume bottle, or reading online reviews. You need to pick a scent that will please your senses and suit your personality.

Whether you’re a perfume fanatic or you’re new to fragrances, choosing the right perfume can be a daunting and intimidating task. You need to understand the different fragrance notes and families, and find one that you’d like to be associated with.

A memorable scent will make people notice you as you enter or exit a room. This feat can be more easily achieved by picking a niche perfume, as they’re more unique when compared to other mass-produced fragrances.

At Pairfum, you can find a wide variety of exquisite fragrances as well as room sprays, diffusers, scented candles and much more. Our in-house perfumers are dedicated to creating a variety of unique and tasteful fragrances that can make you stand out from the crowd.

In this article, we’re going to provide you with some helpful tips for choosing the perfect perfume. Let’s get started.

1. Do Your Research

Don’t pick your perfume based on current trends and popularity. Take your time to learn more about your style and your tastes. Read up on your preferred fragrance families and notes, and find out the differences between them. 

Gain a basic understanding of the various floral or fruity ingredients used in making the perfumes, and find a scent that you’d be comfortable wearing. The scents that you come in contact with on a daily basis can also be used as a starting point to help you get a hint of which key notes you’d like in your chosen fragrance.

Pairfum Natural Niche Perfume Home Fragrance Olfactory Triangle choosing perfumes

2. Pay Attention to Notes

Perfume notes are the various scent layers that make up a fragrance. When choosing your perfect perfume, you need to pay close attention to the notes. Each perfume or cologne has a variety of notes, and these work in synergy to determine their overall scent. While some perfumes have floral or fruity notes, others may have spicy, woody or leather-based notes. 

Before committing to a perfume, try to identify its base notes as that will typically last longer than the other notes. You could also choose your preferred notes based on when and where you’d like to wear it. For example, a sensual scent may be better suited for a night out, rather than an office space.

Check out our niche perfumes to find your unique fragrance notes.

Pairfum Eau De Parfum Bottle Woman Legs Ginger Elemi Vetiver choosing perfumes

3. Choose Your Preferred Concentration

There are four levels of concentration for perfumes. While the fragrances with higher concentrations offer powerful scents and are long lasting, they tend to be a bit more expensive. The perfumes with lower concentrations may not last as long, but they are fairly affordable and easier to find in stores.

The fragrance concentrations include parfum, eau de parfum, eau de toilette, and eau de cologne. Consider the event for which you intend on wearing the perfume and how long you want the scent to last. These factors can help you pick an appropriate perfume concentration.

Choosing perfumes, person spritzing a scent.

4. Sample Your Scents

Just because a scent smells good on one person, doesn’t necessarily mean that it’ll smell the same on another. Your environment, the time of the day, and your personal body chemistry play into how a fragrance smells on your skin. That’s why one of the most crucial parts of choosing perfumes is to try them on.

You can spray a small amount of the perfume on your wrist and allow the warmth of your skin to reveal the scent. You should also wait a few minutes after testing the scent as your skin’s natural hormones and pheromones can either diminish or enhance the fragrance. However, if you’re still unable to choose the perfect perfume, you could try layering various scents to build your unique fragrance.

Check out our perfume experience box to choose your ideal fragrance.

Choose Pairfum for all Your Fragrance Needs

Are you on the hunt for your ideal signature fragrance? Pairfum has got just what you’re looking for!

With the expertise of our highly-skilled perfume artisans, we offer a stunning variety of unique and sophisticated niche fragrances. Our wide range of fragrant products includes boutique perfumes, room fragrances, and various skin care items

With our passion and love for breathtaking fragrances, we pride ourselves on our ability to create memorable, innovative and creative scents. Check out our exhilarating collection and reach out to us to find out more about our offering.

Eau De Parfum Lift Off Bottle Black Cherry Oolong Tea choosing perfumes
Mini Fridge Beauty Skin Care Makeup Perfume

Constructing Your Beauty Fridge: 5 Products That Should Be Refrigerated

Should you invest in a beauty fridge

Throughout 2022 and into 2023, beauty fridges have taken the world by storm. Many beauty influencers and gurus have shown support for the idea of storing beauty products in a fridge.

While it may sound odd, refrigerating your beauty products has multiple advantages. This is especially true for the hotter months, when your beauty, cosmetic and perfumery products are more likely to deteriorate in terms of quality and shelf life.

Advantages of a Beauty Fridge

Ideally, the average fridge temperature is said to range from around 3 – 5°C. When it comes to beauty products, they each have their own directions for storage. However, it is generally advised that you keep them away from extremely hot temperatures or direct sunlight.

A cosmetic fridge will help provide a cool temperature for your products year round, which will save them from degradation and keep their textures and formulas intact. Moreover, you will find that your products feel more refreshing and have an extended shelf life. 

That said, some skincare products should be exclusively stored in a mini skin care fridge. 

Now that you understand the benefits of refrigeration, you might wonder what you can put in your beauty fridge. Let’s explore some beauty products that do well when refrigerated.

5 Products That Belong in Your Beauty Fridge

Pairfum London Woman Skin Care Face Hand Beauty Fridge

1. Probiotic and Prebiotic Skincare

Prebiotic and probiotic skincare work as efficiently as they do due to one key ingredient: bacteria. These skincare products are specifically made to target specific skin issues and goals. They can significantly improve your skin’s surface protection by ensuring that your skin’s barrier is intact and healthy. 

The microbes in these products can also deal with skin issues like acne and psoriasis. Besides that, these products also help you balance your skin’s microbiome. However, due to the presence of bacteria, these products need to be stored in a beauty fridge to retain their effectiveness. 

To prevent bacteria and fungi from growing in your preservative-free skincare, it is also advisable to keep it as cool as possible.

Pairfum Eau De Parfum Bottle Hands Mandarin Blossom Sandalwood Square beauty fridge

2. Perfumes and Fragrances

While this may sound unusual, another product that you can store in your beauty fridge is perfume.

Many consumers are adopting the trend of storing perfume in a refrigerator. There is a reason for this: refrigerating your perfumes can considerably increase their shelf life. 

Perfumes need to be stored in an ideal environment where it is cool, dark and dry. A beauty fridge provides this exact environment to keep your perfumes safe from degradation by keeping their ingredients fresh and the note as close as possible to the original profile when you bought it.

Moreover, it’s always more refreshing to apply some cool perfume on your skin, particularly on a hot day. 

mini skincare fridge beauty fridge

3. Facial Skincare Tools

There are plenty of skincare tools that complement different types of skincare routines. From a gua sha to a facial roller, every single skincare tool has its own benefits for the health of your skin. However, storing them in ideal conditions is crucial to avoid any deterioration in their quality.

Facial skincare tools are specifically designed to improve blood circulation, drain unwanted toxins and enhance the absorption of serums, moisturisers and face oils. They can also be used to depuff and cool the skin. If stored in a beauty fridge, these products remain cool and will help soothe your skin. 

what to put in a beauty fridge, a woman with a sheet mask on

4. Sheet Masks

Sheet masks are a core product in the skincare industry as they are the “quick fix” for multiple skincare problems. Whether you want to treat acne, control oil and blackheads or simply revitalise your skin, there’s a sheet mask for everything. Sheet masks are predominantly made up of materials like cotton, cotton wool, bamboo pulp or coconut pulp.

In addition to that, they contain special serums, fruit secretions and other important nutrients that help your skin strengthen its barrier. Due to this, it is important to store sheet masks in a cool environment where these ingredients can remain potent. Refrigerating your sheet masks will give you a refreshing skin care experience, as well as increase the shelf life of your masks.

5. Eyeliners, Mascara, Serum, Oils & Make-up

Besides skincare products, your beauty fridge can also be a wonderful place to store your makeup products, serums & natural oils. This is especially true for products like eyeliners and mascara, which have thick consistencies and can be easily ruined if they are stored in a humid, hot area.

With ingredients like lanolin, castor oil and a variety of waxes and colours, these products need refrigeration to ensure that the chemicals in the formula don’t have a negative reaction over time. Cooling these products also helps you keep them fresh and intact so that your makeup look appears more defined.

For the exact same reasons, you should also keep your skin care serums, natural oils and make-up in a mini skin care fridge, as it prevents their exposure to heat, light and humidity.

Choose Pairfum for Exquisite Perfumes and Skincare Products

Now that you know what you should store inside your perfume, cosmetics & beauty fridge, it is time to shop and stock yours!

When it comes to perfumes, Pairfum is a perfect choice. With our experience and expertise in crafting the most unique, niche fragrances for men and women, you are sure to find the perfume that truly defines you.

We also offer a range of the most amazing home fragrances to instantly uplift your home ambience and soothe you. With products like perfume candles, soy candles, reed diffusers and more, you will not want to leave the house. 

Moreover, we also offer a range of skincare products that are carefully made to enhance and boost your skin. From prebiotic lotions to shower oils, you will find everything you need right here. Shop now to stock your beauty fridge today!

Eau De Parfum Lift Off Bottle Bergamot Basil Pachouli beauty fridge
Pairfum London Happy Chinese New Year Mandarin Orange Fragrance

Mandarine Oranges and the Scent of the Chinese New Year

Pairfum Person Reflection Mandarin Blossom Sandalwood Eau De Parfum

The ‘Mandarine Orange’ is a sweet, juicy citrus fruit also named ‘Mandarin’ or ‘Mandarine’. Read about why they are the scent of the Chinese New Year.

The role of Mandarine Oranges in the Chinese New Year !

The mandarine orange is a native of China and an important symbol of Chinese traditionanl culture, a symbol of ‘good fortune’, with a significant sacral meaning during the Chinese New Year festivities.

Mandarines are symbols of the New Year and the expected positive changes. The shape and colour of mandarines symbolise the Sun and connects with the yang principle (the positive and generative force of nature). A symbol of good fortune, luck and success, mandarines are exchanged between families, friends and colleagues as offerings of goodwill during this time of festivities.

These richly coloured fruits (orange / red / gold) are placed on the family alter in a large pile during the Chinese New Year celebrations and are synoymous with prosperity and wealth. For the same reason, potted plants, rich with hanging mandarine oranges are a favourite indoor decoration during this festive season.

In Cantonese, mandarine are named “gut”, meaning “the lucky tree.” It is an ancient New Year tradition of the Chinese to place pairs of mandarines and red envelopes with money, beside the pillow of every child, in the box with the New Year treats and above the rice container of the home. It is believed this will bring good fortune to the house and its family.

The Chap Goh Meh Festival, the 15th day of the lunar New Year, marks the end of the Chinese New Year festivities and serves traditionally as a day for matchmaking. Young girls throw mandarine oranges into the rivers in the hope of gaining a husband by honouring the full moon. Likewise, young men line the streets straining to gain a glimpse of these young ladies who were normally not permitted outside in days gone bye.

Pairfum London Happy Scent Chinese New Year Mandarin Orange

Other uses of Mandarine Oranges in China

The essential ingredient in many Chinese sauces is the dried peel of the mandarine orange due to its wonderful citrus oils and other aromatic notes that will richly perfume any dish and remove any oily taste.

On the other hand, in traditional Chinese medicine, the dried peel is used to regulate the flow of the energy of life ( or chi ). Natural philosophers in Old China prescribed the peel as a medical remedy to reduce phlegm, treat abdominal problems and to stimulate healthy digestion.

Pairfum London Happy Fragrance Chinese New Year Mandarine Orange

Mandarine Orange in Perfumery

Peel away the rind of a mandarine orange and out bursts a tempting mix of citrus oils with hints of cloves, ginger, jasmine and orange blossom. There are also undertones of star anise and saffron.

In perfumery, mandarine essential oil is greatly valued in the top notes of many light floral accords and colognes, for its invigorating, juicy sweet and fruity note but also its sensual, floral, neroli-like trail. The essential oil also blends harmoniously with other citrus oils and with many spice oils (nutmeg, cinnamon, clove).

Here at PAIRFUM, we are proud to introduce our new ‘pink grapefruit’ fragrance which contains mandarine essential oil. The addition of mandarin orange oil to the grapefruit accord makes this a truely great fragrance. It is indeed the perfect fragrance for the Chinese New Year.

‘Pink Grapefruit’ is available in the following luxury scented candles and reed diffusers:

  • Reed Diffusers (petite, classic and large size and in the bell, cube and tower shapes)
  • Reed Diffuser refill oil
  • Snow Crystal Candles (classic and large)
  • Soy & Flower Wax Candle
  • Message Candle
Pairfum Large Reed Diffuser Bell Signature Pink Grapefruit

Other fragrances within the PAIRFUM Collection that exhibit notes of mandarin essential oil are the following perfumes :

  • ‘Mandarin Blossom & Sandalwood’
  • ‘White Nectarine’,
  • ‘Pink Powder & Violet’, and
  • ‘SPA’

Happy Chinese New Year

We would like to wish all of our customers, partners, friends and families a Happy Chinese New Year.

“Kung Hei Fat Choy”

Pairfum London Happy Chinese New Year Mandarin Orange Scent
Pairfum London Happy Scent Chinese New Year Mandarine Orange
Pairfum London Happy Chinese New Year Mandarine Orange Scent
Pairfum Flacon Perfume Room Spray Signature Spa
Pairfum Natural Wax Candle Noir Pink Powder Violet
Fragrance Description White Nectarine Apricot Mandarin Pear Aniseed
Eau De Parfum Pure Three Pairfum Spiced Coffee Oaked Vanilla

Understanding Your Signature Scent: A Guide

When it comes to choosing a fragrance, it can be overwhelming to navigate the sea of options available. With so many different brands, perfumers, and scent families to choose from, how do you find a fragrance that resonates with you to become your signature scent?

Finding your signature scent is a personal and subjective process, and it can take some trial and error to find the perfect match. However, with a little bit of understanding and exploration, you can find a scent that speaks to you and reflects your unique style and personality. This process can also be a rewarding and self-expressive experience.

At Pairfum, our in-house perfumers are dedicated to creating an exquisite range of unique and breathtaking fragrances. Our niche perfumes are specially designed to make you stand out from the crowd. 

What’s more, we provide a wide variety of room sprays, diffusers, skin care items, scented candles and much more. Whether you’re looking for a fragrance for daily wear or a special occasion, we’ve got everything you need!

In this article, we’ve listed a few factors to consider when understanding your signature scent. These can help you gain a better understanding of what goes into choosing a fragrance that feels authentic and uniquely you.

1. Personal Preference

Pairfum Eau De Parfum Bottle Woman Legs Ginger Elemi Vetiver Square Signature Scent

Firstly, consider which scents you enjoy wearing on a daily basis. Do you prefer floral, woody or citrus notes? Pay attention to the fragrance notes that you’re naturally drawn to, and consider incorporating them into your signature scent. 

You could also keep a journal of the scents that you’ve worn and how they made you feel. This can help you determine your personal fragrance preferences and identify patterns in your choices.

2. Occasion

Eau De Parfum Person Reflection Cardamom Tonka White Oud Hat Signature Scent Occasion

Think about what type of event or setting you will be wearing the fragrance to. In case of a formal occasion, an elegant and sophisticated scent may be your ideal option. However, a casual outing might be better suited for a lighter, more playful fragrance. 

This means that you’ll need to consider the atmosphere of the event and the impression that you want to make. When choosing a fragrance, be sure to pick one that fits the occasion and doesn’t seem out of place.

Check out our amazing boutique perfumes to find the right fragrance for each occasion.

3. Lifestyle

Eau De Parfum Person Reflection Sea Salt Sage Amber Couple Beach Walk Signature Scent Lifestyle

Your daily routine and hobbies can often influence your fragrance choices. For example, if you’re a fairly active person, you might prefer a fragrance with refreshing, invigorating notes. On the other hand, if you’ve got a laid-back lifestyle, you’re more likely to opt for a warmer, subtle and relaxing scent. 

When looking for your signature scent, ensure that your chosen fragrance suits and complements your daily routine and personal style.

4. Skin chemistry

Signature Scent Skin Chemistry a scientist smelling a scent

Each fragrance interacts with your body’s natural oils and pH levels in different ways. This means that a scent that smells amazing on someone else might not have the same effect on you. In this case, the most helpful solution is to test out various fragrances and see how they wear on your skin before committing to a signature scent. 

Occasionally, people find that certain fragrance notes, particularly in high street brands, tend to irritate their skin or cause headaches, so it’s important to pay attention to how your skin reacts to different scents. 

With our perfume experience box, you can sample a variety of fragrances to find your signature scent.

5. Season

Eau De Parfum Person Reflection Cardamom Tonka White Oud Man Fur Signature Scent

It wouldn’t be uncommon for your fragrance preferences to change with the seasons. During the warmer months, you might prefer a lighter, more refreshing perfume that can soothe your senses. You might also need a scent that lasts longer, especially if you intend to spend more time outdoors in the summer heat.

However, during the cooler months, you might opt for something warmer and more comforting, or a scent that can enhance your holiday mood. There’s nothing wrong with having different signature fragrances for different seasons. It can be fun to mix things up and try out new scents as the weather changes.

Explore Pairfum To Find Your Signature Scent

Now that you’ve gained a better understanding of how to choose a perfume, are you looking for a signature scent? Pairfum has just what you need!

Our highly-skilled perfumer is an expert in the field of creating a wide range of incredible fragrances using various unique ingredients. With our expertise and passion for niche scents, we offer a variety of memorable and exquisitely crafted products. 

Our fragrant collection includes boutique perfumes, room sprays, scented candles, diffusers, as well as skin care items like fragrant body oils and lotions.

We pride ourselves on our ability to create innovative scents that will make you fall in love at first whiff.

Check out our collection and reach out to us to find out more about our offering.

Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Green Signature Scent
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