The Perfume Blog & News by PAIRFUM

Dried Fruit And Fragrance

Dried Fruit and Fragrance: A Story of Warmth and Depth

By Pairfum Digital | 24/10/2025

Dried fruit has been valued and celebrated for thousands of years. In fragrance, dried fruit notes bring a unique richness that feels indulgent, layered, and long lasting. Unlike fresh fruit, which offers a sparkling impression but fades quickly, dried fruits unfold slowly and release depth and warmth. Whether the note comes from raisins, prunes, dried …

Read more

Read More ...

Let's Stay in Touch

As a warm welcome, to the family & friends of Pairfum London, we will send you the novel ‘Perfume’ by Patrick Sueskind, as an e-Book.

Newsletter Subscribe Form - Blog Page

Socialise With Us

Contact Us

Our Most Recent Posts

Enjoy discovering the many Facets of Perfumery in Our Perfume Blog & News Magazine.

Large Natural Luxury Perfumed Snow Crystal Crystal Laptop

Scented Candles for Every Season: 5 Tips for Finding the Perfect Fragrance

16/05/2023
Read More ...
Pairfum Person Reflection Scarlet Rhubarb Oakmoss Eau de Parfum Woman

Does Perfume Expire? Does Perfume Go Bad?

12/05/2023
Read More ...
A Royal Signature Scent King Charles III Monarch Relaxed

King Charles III: A Royal Signature Scent?

05/05/2023
Read More ...
Eau De Parfum Person Reflection Bergamot Basil Patchouli Man Green 1 1

The Allure of Niche Fragrance: Why These Perfumes Are Worth the Investment

02/05/2023
Read More ...
Eau de Parfum Person Reflection Spiced Rum Lime Guaiac Wood 1 1

6 Best Niche Fragrances for Every Personality Type

25/04/2023
Read More ...
Eau De Parfum Person Reflection Cardamom Tonka White Oud Hat 1 1

From Concept to Bottle: The Art of Making Niche Fragrances

18/04/2023
Read More ...
Pairfum London Trend Skinification Perfume Cardamom Tonka White Oud 1 1

Trend: Skinification of Perfume, Hair, Nail, Hand Care and Make-up.

14/04/2023
Read More ...
Pairfum London What is a Perfume Organizer 1 1

What Is A Perfume Organizer?

07/04/2023
Read More ...
Eau de Parfum Person Reflection Sea Salt Sage Amber Man 1 1

6 Tips for Choosing Niche Perfumes for Different Occasions

04/04/2023
Read More ...
Eau de Parfum Person Reflection Spiced Rum Lime Guaiac Wood Man 1 1

How Often Do You Wear Your Favourite Perfume?

31/03/2023
Read More ...
Lifestyle Loft Natural Large Reed Diffuser Fragrance 1 1

Choosing the Perfect Reed Diffuser: A Guide to Fragrances and Strength

28/03/2023
Read More ...
Lifestyle Sideboard Home Fragrance Candle Reed Diffuser 1 1

Reed Diffusers vs Scented Candles: Which is Right for You?

21/03/2023
Read More ...
Eau De Parfum Person Reflection Sea Salt Sage Amber Couple Young 1 1

Celebrate National Fragrance Day

21/03/2023
Read More ...
Parfum Frame Ingredient Scarlet Rhubarb Oakmoss Roman

Do You Agree: Perfume is Art!

17/03/2023
Read More ...
Natural Home Fragrance Perfumed Candle Reed Diffuser Livingroom Sideboard

6 x Benefits of Reed Diffusers: From Aromatherapy to Low Maintenance Home Fragrancing

14/03/2023
Read More ...
Pairfum London Single Layer Makeup Perfume 1 1

Impact of Single Layer Make-up on Perfume?

10/03/2023
Read More ...
Pairfum Home Fragrance Giftbag Large Perfumed Candle Reed Diffuser Bell

5 x Ways to Incorporate Easter Fragrances into Your Home Decor

07/03/2023
Read More ...
Pairfum Eau de Parfum Bottle Woman Hands Black Cherry Oolong Tea Square

What Defines The Quality Of Perfume?

03/03/2023
Read More ...
Luxury Scented Candle Perfumed Bedroom

Creating a Cosy Atmosphere with Scented Candles: Tips and Tricks

28/02/2023
Read More ...
Eau De Parfum Person Reflection Cardamom Tonka White Oud Dress 1 1

10 x Tips: How To Make Perfume Last Longer

24/02/2023
Read More ...
Pairfum Natural Wax Candle Noir White Lavender 1

The Benefits of Scented Candles: Discovering the Power of Aroma

14/02/2023
Read More ...
Pairfum London Happy Valentines Day Love Rose Salmon

Valentine’s Day Competition

10/02/2023
Read More ...
Pairfum Eau de Parfum Bottle Woman Hands Pink Rose Sensuous Musk Square

How To Choose A Perfume? 4 x Tips from a Perfumer

07/02/2023
Read More ...
fragrance layering

4 x Perfume Layering Tips for a Long Lasting Experience

07/02/2023
Read More ...
Pairfum Organic Prebiotic Hand Lotion Intense Pink Grapefruit 1 1

Prebiotic Lotion Benefits: Restore Balance to Your Skin’s Microbiome

01/02/2023
Read More ...

Discover more about this Perfume Blog & News Magazine

Natural Niche Perfume, Home Fragrance and Organic Bath, Body & Skin Care

Eau de Parfum Person Reading Cardamom Tonka White Oud Man 16 9
Eau de Parfum Person Reading Cardamom Tonka White Oud Man 1 1
Eau de Parfum Person Reading Cardamom Tonka White Oud Man 9 16

About the Perfume Blog & News Magazine by PAIRFUM London

Dear Reader,

Welcome to the perfume blog by PAIRFUM London.

We were asked recently by a journalist in an interview this question:

“What is your favourite part when it comes to blogging?”

The first answer that sprang to mind was ‘perfume’. We love it, we love writing about it and we enjoy sharing our passion for it!

Are we biased? Of course we are, ... how can you be objective about perfume when it is all about passion and experiences. This is personal.

We know that people ‘love’ wearing / using perfume in their homes and they ‘love’ discovering their favourite scent, it becomes their aerial signature !

It has been proven that we create our world around us. We use our interior landscape to create the homes we wish to live in. This also includes our outside spaces, from gardens to a window box.

Within this interior/exterior world (Our World), ‘olfaction’ or as we know it ‘our sense of smell’, is the oldest sense. It keeps us safe, creates memories and makes us happy.

For us, perfume, the sense of smell and homes & interiors are intrinsically linked, like ‘Love & Marriage’ or a ‘Horse & Carriage’, ... you can’t have one without the other.

So, ... in a ‘nutshell’ (and that is a beautifully fragranced nutshell), what is the best part of blogging?

We love it, we love sharing, learning, listening and discussing.

Huib xx

P.S. ( God bless who ever invented ‘blogging’ )

Would you like to see your article published here ?

Enjoy discovering the many Facets of Perfumery in this Blog & News Magazine.

Flacon Room Perfume Spray Black Orchid Flower 16 9
Flacon Room Perfume Spray Black Orchid Flower 1 1
Flacon Room Perfume Spray Black Orchid Flower 9 16

Rise above the Mere Functional.

Magazine & Blog

Read in our Blog & Magazine about:

  • Anything 'Making Scents', e.g. perfume memories
  • Home Fragrance, Couture Perfume, Skin / Bath / Body Care
  • Ingredients, e.g. natural / organic essential oils, flowers, bees, waxes.
  • Your Home, e.g. beautiful interior designs, architecture, decor, ...
  • Food, Drink, e.g. essential oils in foodd, desertd, drinks,...
  • Britain, e.g. London, the Queen and Royal Family, ...

The Fragrance Boutique

Enjoy shopping in our online Boutique:

Natural Home Fragrance:

Luxury Scented Candles, Reed Diffusers and Refill Oils, Perfume Room Sprays, Sleep & Pillow Sprays, Fragrant Botanicals, Wardrobe Sachets, Drawer Liners, ...

Natural Perfume:

Eau de Parfum "Intense" Sprays,  Eau de Toilette Sprays, Eau de Parfum Travel & Purse Sprays, The Perfume Experience Box, ...

Organic Bath, Body & Skin Care:

Hand Lotions and Creams, Hand Oil & Washes, Body Lotions, Body Washes and Shower Oils, Foam Bath, Hand Soap, …

Gifts & Giftsets:

Giftboxes, Giftsets, Luxurious Gift Bags & Tissue Paper, Gifts for Men, ...

The World of Pairfum London

Find Information about the following:

  • Contact
  • About Pairfum
  • FAQs
  • My Account
  • Delivery
  • Terms
  • Returns
  • Privacy
  • Wholesale

Frequently Asked Questions

Find Answers to this type of Commonly Asked Questions:

  • How Do The Products Work ?
  • How Long Do They Last ?
  • Liquid Changed Colour ?
  • Any Precautions ?
  • Differences Between Longevity Of Fragrances ?
  • Some Fragrances Are Darker ?
  • Materials Used ?
  • Vegan?
    Your Cart
    Your cart is empty