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Lewis Miller Nyc Trash Can Flower Fragrance Bin Freshener

Fresh Flowers – The New Bin Freshener

02/02/2019 by Josephine McCarthy

Rarely is a public bin (or trash can) being admired nowadays but seeing beautiful floral bouquets decorating these trash cans, one cannot help but hope to see more this type of bin freshener.

Lewis Miller Nyc Scented Bin Freshener Deco

The designer Lewis Miller filled empty trash cans on the streets of New York with beautiful floral bouquets using the voluminous bins as vases to support the colorful blooms and lush greenery.

These decorative arrangements are made up of a variety of blooms:

pale pink roses,
branches of flowering azaleas,
bright sunflowers,
gorgeous exotic blooms, and
striking greenery.

Lewis Miller Nyc Floral Bin Freshener Art Perfume

“We are storytellers through the art of floral design, transforming an arrangement into a love song and an event into an indelible experience.” This is how the team of Lewis Miller describe the project in their own words.

The team noticed, how pedestrians no longer walk around the bins but are actually drawn to the floral installations to smell the beautiful flowers in their unique ‘vases’.

Lewis Miller Nyc Floral Bin Freshener Perfume

This is what we call an ideal bin freshener and we encourage more cities to adopt creative ways of turning smelling trash cans into pieces of art that draw crowds.

We invite all city authorities to call us here at Pairfum London, if they would like to realise a project in this field.

Pairfum Natural Artisan Eau de Parfum Intense Gold Flair

People Don’t Buy What They Need!

23/02/202426/01/2019 by Josephine McCarthy

PAIRFUM Boutique Couture Perfume Eau De Parfum Private Collection Home Fragrance Skin Care Sweet Rhubarb Oakmoss 400x400

We have heard it said that people don’t buy what they need!, they buy what they want….

Now this may be the case for some very rare and lucky individuals in the World…

However for the rest of us mere mortals, there are certain things that we must take into consideration before buying what we want… not least of which is our bank balance.

Having said that, when we do have a choice, as most of us at one time or another do – then we very rarely buy what we need – we buy what we want.

So, when we do have the wonderful opportunity to choose, especially something for someone we love or something very special for ourselves (and yes we do deserve it)

Then make sure that whatever you choose is like you, unique, special and worth waiting for…

PAIRFUM London was created for those times in Life – when Luxury is a necessity

Coco Chanel Reason Why Love Boutique Perfume

Coco Chanel – The Reason Why We Love Niche Perfume

30/08/202417/01/2019 by Josephine McCarthy

Coco Chanel Reason Why Love Niche Perfume

Is Coco Chanel one of the reasons why we love Niche Perfume?

If asking is the founder one of the most famous brands in the world, one of the reasons why we love Niche, Artisan, Boutique or Indie Perfume is not a contradiction in terms?

Then I don’t know what is …

By definition the words Niche, Artisan, Boutique or Indie, describe a product that is different, created by smaller, independently owned brands, in some cases artisan products are handmade in-house, and are described as original and creative.

There has been quite a lot of discussion lately about the definitions and distinction between the use and meaning of the words niche, indie, boutique and artisan perfume brands, but that is a topic for a later post.

For the moment let us just say that they are used to describe a Creation or Collection of Perfumes in PAIRFUM London’s case, that make you stand out from the crowd, something that is unique and will not be found in every drugstore, airport and supermarket.

Niche, Artisan, Boutique or Indie Perfumes

Why then you may ask would we think that Coco Chanel could be one of the reasons why we love Niche, Artisan, Boutique or Indie Perfumes?

Well, in her own inimitable words – “In order to be irreplaceable one must always be different.” – Coco Chanel

There are many other Coco Chanel quotes, that we can point to that show us examples of how that unique Lady wanted us to – “Be who you are, not what the world wants you to be.” – Coco Chanel

She quite rightly pointed out that “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”. – Coco Chanel

She also said that the – “The best colour in the whole world is the one that looks good on you.” – Coco Chanel

I would add that “The best Perfume in the World is the one that smells amazing on you, so don’t be afraid to try, search for the things that make you the original you were born to be”. – Huib Maat

So as this creator of fashion also said – “If you want to be original, be ready to be copied.” – Coco Chanel

One of my favourite quotes from her for a host of reasons is – “The best things in life are free. The second-best are very expensive.”

With this in mind and when you are next searching for a special perfume for yourself or for that someone special – “Be Your Authentic Self” – Huib Maat

Famous Fragrance Quotes Series

If you are looking for more inspirational perfume quotes, then we invite you to visit these pages on our website:

Coco Chanel Reason Why Love Indie Perfume

Coco Chanel Reason Why Love Artisan Fragrance

Pairfum London Springfair 2019 Eau de Parfum

Pairfum London at the Springfair 2019

18/01/201916/01/2019 by Huib Maat

The Springfair 2019 is the leading ‘business-2-business’ trade fair for retailers, both in the UK and Internationally.

We would like to invite all of our retail customers to visit our stand during the upcoming Springfair in Birmingham (UK).

We will be introducing our New Products & Fragrances for the Year 2019.

PAIRFUM World's First Perfumer Eau de Parfum: KNOW YOUR PERFUME PERSONALITY

The show runs from the 3-7 FEBRUARY 2019.

Here is a link to the website: www.springfair.com

Our stand details:

Pairfum London (by InovAir Ltd)
Stand No: 6T20

We are in the same location as last year, right on the border between Halls 20 and 6, (beside one of the big pillars).

VIP Invite

As every year, we are delighted to offer a VIP ticket to our customers. Here are some of the Perks of the VIP Ticket:

Free & exclusive access to the Season’s Club Lounge to sit down in peace & quiet and take a quick break during your busy day.
Free charging stations for your laptop, iPad and mobile. Keep in touch with your office.
Enjoy delicious cups of free Coffee and Tea to recharge.
Free cloakroom. It may not sound like much but you will be delighted not having to carry your coat all day.
Free car parking at the NEC or 25% Off Virgin Train tickets

To take advantage of this offer, please register to visit the show using the following code:

www.springfair.com/MTEVIP0439

Springfair 2019 VIP Ticket Pairfum London

Springfair 2019 Floorplan Pairfum London 6T20

Smile – It is Infectious!

23/02/202414/01/2019 by Josephine McCarthy

Smiling is infectious,
you catch it like the flu,
When someone smiled at me today,
I started smiling too.

I passed around the corner
and someone saw my grin.
When he smiled I realized
I’d passed it on to him.

I thought about that smile,
then I realized its worth.
A single smile, just like mine
could travel round the earth.

So, if you feel a smile begin,
don’t leave it undetected.
Let’s start an epidemic quick,
and get the world infected!

This poem that promotes the positivity of smiling is sometimes attributed to the late great Spike Milligan, whether it was written by him or by Karen McLendon-Laumann, we would be delighted to hear from anyone who can confirm the author.

Well, who ever it was that wrote this lovely little ditty, the poem does exactly what it is telling us to do – It makes us SMILE…………

So from everyone here at PAIRFUM London for 2019 we wish you Miles and Miles of Smiles, enough to spread around the World and infect it.

Square Leaf & Flower Art

23/02/202412/01/2019 by Huib Maat

Square Leaf Art Green Water Lily Natural Form

Have you ever seen ‘Flower Art’ with square flowers or leaves?

No, neither have we, which is why we enjoyed Baku Maeda’s novel artistic approach to flowers and leaves.

He created square flowers and leaves to challenge nature’s organic forms.

Baku Maeda calls them his ‘bit flowers’ and ‘bit leaves’ series. In this series he trimmed the petals of various flowers, leaves and foliage into square shapes, creating a juxtaposition against their typically organic, natural shape.

By contrast, the Japanese Artist’s typical medium is relatively humble: He transforms greenery and flowers into graphic visuals.

With his two ‘series’ of square nature, we believe he created a new form of ‘Flower Art’!

Art in Floristry usually focusses on unique combinations and presentations of flowers and greenery in novel bouquets or arrangements. Florists might curve a plant but we have not yet seen them cutting a flower (or plant) into a desired shape.

Baky Maeda might have started something new their.

Square Flower Art Pale Pink Organic Form

Flower Art Idea

The next time you are buying a beautiful floral bouquet for your partner, a friend, a colleague or somebody very dear to you, stop and ask the florist whether she/he can cut the bouquet into your preferred shape.

We would love to hear the reaction of the florist. Do let us know what she/he thought of this form of ‘Flower Art’.

In the meantime, if you are looking for something artistic and square, why not look at our ‘Cube’ shaped Reed Diffusers?

Square Leaf Art Green Water Lily Organic Form

Flower Art Photo Gallery

Pairfum London Niche Perfumery Flower Head

Flower Beard. A New Niche Perfumery Product?

21/02/202310/01/2019 by Huib Maat

Pairfum London Niche Perfumery Flower Beard Head Rousseau

Do you enjoy Niche Perfumery products and would you enjoy wearing your fragrance as a flower beard or a blooming peruke?

We all like new fragrances and wearing perfume is part of our persona.

In the search for new perfumes, many of us have become familiar with ‘niche perfumery’, ‘artisan fragrance’, ‘indie perfume’ and ’boutique fragrances’.

It is an expanding part of the perfumery market known to be very creative and personal with its fragrances and ingredients but also the product forms themselves, i.e. not just a spray.

With this in mind, we enjoyed these flower beards and head pieces composed of flowers.

Pairfum London Niche Perfumery Flower Beard Head Leopold

Flower Beards by Geoffroy Mottart

Geoffroy Mottart decorated famous busts in belgium with the floral beards you can see in the photos below.

He wanted to reinvigorate often overlooked, historic busts found in parks and public spaces across Belgium with his floral touch.

Statues depicting historic figures such as Leopold II, Hermes and the Goddess of Bocq are adorned with blooming hairstyles and botanical beards.

“This idea came to me because I realized that most people pass by these statues without paying attention to them,” the artist says.

Vibrantly coloured flowers are arranged to mimic the silhouette and shape of the bust or sculpture, thereby adding a touch of humour.

In the process, the historic busts acquire a new life and persona.

“By putting a floral note in places or on objects, spectators pay attention to my work and rediscover what surrounds it.”

Pairfum London Niche Perfumery Flower Beard Head Delville

What is Niche Perfumery?

We believe the terms Niche, Indie, Boutique and Artisan Perfumes describe, broadly speaking, something similar, as all of them typically have these features in common:

in-house perfumer
no mass marketing
limited quantity & availability
unusual fragrance notes

Head over to our online boutique for some wonderful niche perfumery products for your home and yourself.

What do you think, should we include a flower beard or a blooming peruke within our Niche Perfumery Collection?

Pairfum London Niche Perfumery Flower Beard Head Bocq

What are the Other Fragrance Types?

Knowing Niche Perfumery, the question obviously arises of what the other fragrance classes are.

Here is how these are normally classified:

Prestige Fragrances – perfumes from Designer & Couture Houses such as Chanel, Dior, Estee Lauder, etc.
Celebrity Fragrances – fragrances launched or endorsed by celebrities. These can range from Rihanna over Beckham to Tom Ford.
Mass & Masstige Perfumes – the fragrances you would find in Drugstores and Supermarkets with a variety of ‘own-name’ branding.

Photo Gallery: Flower Beard & Blooming Peruke

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 19

Bees Use Petals To Make Beautiful Flower Nests

23/02/202408/01/2019 by Huib Maat

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 13

Did you know that these beautiful flower nests are made by a special type of bee for their larvae?

We all associate bees with building bee hives, being a colonial organisation and having a Queen Bee.

However, an unusual bee species called ‘osmia avosetta’ creates beautiful flower nests made from flower petals to protect their larvae.

The mating females, without the help of worker bees, create these wonderfully colourful homes for their young.

During the course of 1 – 2 days, the mother bee sources petals from various flowers to create the nest and then places a single bee egg inside this new ‘Flower Home’.

The bee bites off the petal from the flower, flies back to its new nest and applies a thin coat of mud between each new layer of petals.

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 14

The larve is then placed inside and the nest is sealed.

A few days later the egg hatches into a larvae and spins itself a cocoon inside the beautiful nest, i.e. quasi a home inside a home.

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 12

“It’s not common for bees to use parts of plants for nests,” says Dr. Jerome Rozen of the American Museum of Natural History (AMNH).

“There’s a demand for biologists to know bees nowadays, … they are the foremost animal pollinators of plants, and tremendously important for maintaining ecosystems — not only crops but also for conservation.”

Read more about this phenomenon that Dr. Rozen researched extensively here.

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 18

To turn your home into a cocoon with beautiful flowers, why not treat your ‘nest’ to one of our wonderful floral fragrances?

At this time of the year and fitting with the theme of ‘bees’, we recommend ‘Orangery Blossoms‘, as it contains a warming honey-note in its base.

Fragrance Description Orangery Blossoms Apricot Ylang Honey Sandalwood

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 11

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 16

Beautiful Flower Nests Petal Special Bee Larvae Pairfum 2

Are you Dreaming of a Holiday?

23/02/202407/01/2019 by Huib Maat

When the weather outside is cold & miserable, we can find ourselves dreaming of a holiday.

Especially after Christmas and the New Year, our thoughts easily turn to the next holiday.

We have a wonderful fragrance here at Pairfum London to get you into the ‘holiday spirit’.

Start your vacation early with an ‘olfactive’ holiday!

Fragrance your home with our perfume called ‘SPA’ (candle, diffuser, spray) and allow your ‘mind’ to travel ahead to your next dream destination.

We have all experienced how perfume can bring memories that we treasure and the fragrance ‘SPA’ can send you back (or forward) to the last time you were swimming in an infinity pool, lounged beside the pool or floated in the ocean.

Head over to our online boutique to book your next vacation.

Here is an ‘olfactive’ description of what you can expect to experience on your olfactive vacation with SPA by Pairfum.